Spiral Escalator Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Market Overview
The spiral escalator market occupies a unique niche within the vertical transportation and infrastructure equipment sector. Spiral escalators differ from traditional straight escalators in their curved or helical design, allowing them to be deployed in architecturally challenging environments such as shopping malls, airports, transit hubs, and high-rise commercial complexes. Their appeal lies in their ability to combine space efficiency with visual impact, enhancing both functionality and architectural aesthetics. Although spiral escalators remain a relatively specialized segment compared to straight escalators, demand has steadily risen due to global urbanization, mega-project developments, and the premium placed on high-end architectural features.
Spiral escalators are technologically sophisticated, requiring advanced engineering to ensure safety, reliability, and energy efficiency while following a curved trajectory. This makes their design and manufacturing highly concentrated among a small number of global companies with strong engineering capabilities. Growth is driven by rising demand for advanced urban infrastructure, particularly in Asia-Pacific and the Middle East, where large-scale commercial and civil projects continue to expand. Furthermore, green building practices and digital technologies such as predictive maintenance and Internet of Things (IoT) integration are becoming increasingly important in the market.
Market Size
The spiral escalator market was valued at approximately USD 0.9–1.6 billion in 2024. Over the forecast period of 2025–2030, the market is expected to expand at a compound annual growth rate (CAGR) ranging between 4.8% and 7.0%. Growth is supported by large-scale investments in commercial real estate, smart city projects, and transportation infrastructure upgrades across key global markets.
Market Share and Trends Analysis
The market is consolidated, dominated by multinational companies such as Mitsubishi Electric, Otis, and Kone Corporation. These firms have significant advantages in technology, engineering, and global servicing networks. Current trends include the development of energy-efficient drive systems, lightweight materials, and advanced safety features. Integration of IoT technologies for real-time monitoring, predictive maintenance, and usage optimization is gaining traction. Additionally, demand for customizable designs to suit high-profile architectural projects has increased.
Application Analysis and Market Segmentation
● Business: The business sector includes shopping malls, office buildings, hotels, and airports. This segment represents the largest demand base, with an expected CAGR of 5.0%–7.2%. Increasing global consumerism, tourism, and commercial real estate development underpin demand. Spiral escalators serve as both functional equipment and architectural highlights, appealing to developers seeking to differentiate premium properties.
● Civil: Includes transportation hubs, public infrastructure, and government buildings. This segment is projected to grow at a CAGR of 4.5%–6.5%. Investments in metro systems, airports, and large-scale civil projects, particularly in Asia-Pacific and the Middle East, are key growth drivers. The emphasis is on durable, safe, and high-capacity systems to handle heavy public traffic.
Segment Forecasts by Type
● Isokinetic Operation: Systems designed for uniform speed and stable passenger experience. Favored in high-traffic commercial and civil applications. Expected CAGR: 5.0%–6.8%. Their adoption is supported by strong demand for safety, reliability, and smooth functionality.
● Frequency Conversion: Escalators with variable speed functionality, designed for energy savings and adaptability to passenger flow. Expected CAGR: 5.2%–7.0%. Frequency conversion escalators align with sustainability trends and are increasingly adopted in projects aiming to achieve green building certifications.
Regional Market Distribution and Geographic Trends
● North America: Moderate but steady growth, driven by urban renewal projects and upgrades to aging infrastructure. The U.S. leads demand, supported by investment in airports, commercial complexes, and mixed-use buildings. Expected CAGR: 4.5%–6.0%.
● Europe: A mature but sophisticated market with high safety and environmental standards. Demand is driven by modernization projects and energy-efficient retrofits, particularly in Western Europe. Expected CAGR: 4.0%–5.8%.
● Asia-Pacific: The largest and fastest-growing market, expected CAGR of 5.5%–7.5%. Growth is fueled by urbanization, mega-projects in China, India, and Southeast Asia, and infrastructure investments in Japan and South Korea.
● Middle East & Africa: Strong demand from ambitious urban development and transport projects, particularly in the Gulf states. Expected CAGR: 5.0%–7.2%. Projects such as airports, luxury malls, and new cities are significant contributors.
● Latin America: Moderate adoption, supported by investments in commercial real estate and tourism infrastructure in Brazil and Mexico. Expected CAGR: 4.2%–6.0%.
Key Market Players and Competitive Landscape
● Kone Corporation: A Finnish leader in elevator and escalator solutions, known for innovation in eco-efficiency and design. Kone focuses on integrating digital technologies and predictive maintenance into spiral escalators.
● ThyssenKrupp Elevator: A German multinational with a strong presence in vertical transportation, offering advanced spiral escalators with high safety and energy-efficient features.
● Otis Elevator Company: The world’s largest elevator and escalator manufacturer. Otis has expanded aggressively through acquisitions, strengthening its position in the U.S. and globally. Its focus is on smart escalator systems and service optimization.
● Canny Elevator: A Chinese company that has expanded internationally, offering cost-effective solutions with increasing emphasis on design innovation and compliance with international standards.
● Fujitec: A Japanese firm with a strong footprint in Asia and North America, known for high-quality engineering and efficient escalator systems.
● Hitachi: Provides advanced escalator solutions, emphasizing innovation in design, energy efficiency, and digital integration.
● Hyundai Elevators: A South Korean company focused on integrating smart technologies and expanding its presence in the Middle East and Asia-Pacific.
● Johnson Lifts: An Indian manufacturer with a growing presence in both domestic and overseas markets, offering competitive solutions in spiral escalators.
● Kleemann Group: Based in Greece, Kleemann emphasizes design flexibility and sustainable escalator technologies for European and Middle Eastern markets.
● Mitsubishi Electric Corporation: A global leader, Mitsubishi is renowned for its engineering excellence. Its recent acquisitions strengthen its global reach, particularly in Europe. Mitsubishi is a pioneer in spiral escalator technology, known for its innovation and premium product offerings.
Downstream Processing and Application Integration
● Integration of IoT and smart monitoring systems enables predictive maintenance and reduces downtime.
● Spiral escalators are increasingly designed to meet sustainability goals, including energy savings and use of eco-friendly materials.
● Modular and customizable designs facilitate integration into complex architectural layouts.
● Collaboration between equipment manufacturers, architects, and developers ensures that spiral escalators meet both functional and aesthetic demands.
Industry Value Chain Analysis
The value chain begins with raw materials such as steel, aluminum, and advanced composites, followed by suppliers of motors, control systems, and electronics. Spiral escalator manufacturers integrate these components into sophisticated designs that emphasize safety, durability, and visual appeal. Distributors and service providers deliver installation, modernization, and maintenance services, while end-users include commercial developers, governments, and infrastructure contractors. Increasingly, the value chain is moving toward lifecycle service models where manufacturers provide ongoing maintenance, upgrades, and digital services.
Opportunities
● Rising urbanization and infrastructure projects in Asia-Pacific and the Middle East create sustained demand for spiral escalators.
● Integration of smart technologies and IoT enhances equipment efficiency and reliability, presenting strong growth potential.
● Expanding luxury commercial real estate and tourism-related infrastructure supports demand for architecturally distinctive escalators.
● Sustainability and green building practices drive innovation in energy-efficient escalator systems.
Challenges
● High capital costs and complex installation processes limit adoption in smaller projects.
● Intense competition from established global firms restricts new entrants.
● Regulatory compliance across multiple regions increases development and operational costs.
● Trade policies and tariffs, including those implemented during the Trump administration, have raised costs for cross-border supply chains, impacting global procurement of key components.
Recent Market Developments
October 10, 2024: JPMorgan Chase & Co. expanded its stake in Otis Worldwide Corp by acquiring over 7.1 million shares, underscoring strong institutional confidence in the elevator and escalator sector.
April 11, 2025: Ascent Elevators acquired a controlling interest in Missouri Elevator & Escalator LLC, strengthening its regional presence and ability to deliver personalized services across the U.S. Midwest.
April 15, 2025: Axxiom Elevator acquired Evolution Elevator & Escalator Corp, enhancing its capabilities in servicing large and demanding customers in Southeast Florida.
April 21, 2025: Otis Worldwide Corporation acquired eight Urban Elevator locations in the U.S., further expanding its service network while retaining local branding in select regions.
April 30, 2025: Mitsubishi Electric Corporation acquired Ascension Lifts Limited in Ireland, expanding its footprint in Europe through its subsidiary Motum AB.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Spiral Escalator Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Spiral Escalator by Region
8.2 Import of Spiral Escalator by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Spiral Escalator Market in North America (2020-2030)
9.1 Spiral Escalator Market Size
9.2 Spiral Escalator Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Spiral Escalator Market in South America (2020-2030)
10.1 Spiral Escalator Market Size
10.2 Spiral Escalator Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Spiral Escalator Market in Asia & Pacific (2020-2030)
11.1 Spiral Escalator Market Size
11.2 Spiral Escalator Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 india
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Spiral Escalator Market in Europe (2020-2030)
12.1 Spiral Escalator Market Size
12.2 Spiral Escalator Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Spiral Escalator Market in MEA (2020-2030)
13.1 Spiral Escalator Market Size
13.2 Spiral Escalator Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Spiral Escalator Market (2020-2025)
14.1 Spiral Escalator Market Size
14.2 Spiral Escalator Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Spiral Escalator Market Forecast (2025-2030)
15.1 Spiral Escalator Market Size Forecast
15.2 Spiral Escalator Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Kone Corporation
15.1.1 Company Profile
15.1.2 Main Business and Spiral Escalator Information
15.1.3 SWOT Analysis of Kone Corporation
15.1.4 Kone Corporation Spiral Escalator Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 ThyssenKrupp Elevator
15.2.1 Company Profile
15.2.2 Main Business and Spiral Escalator Information
15.2.3 SWOT Analysis of ThyssenKrupp Elevator
15.2.4 ThyssenKrupp Elevator Spiral Escalator Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Otis Elevator Company
15.3.1 Company Profile
15.3.2 Main Business and Spiral Escalator Information
15.3.3 SWOT Analysis of Otis Elevator Company
15.3.4 Otis Elevator Company Spiral Escalator Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Canny Elevator
15.4.1 Company Profile
15.4.2 Main Business and Spiral Escalator Information
15.4.3 SWOT Analysis of Canny Elevator
15.4.4 Canny Elevator Spiral Escalator Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Fujitec
15.5.1 Company Profile
15.5.2 Main Business and Spiral Escalator Information
15.5.3 SWOT Analysis of Fujitec
15.5.4 Fujitec Spiral Escalator Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Hitachi
15.6.1 Company Profile
15.6.2 Main Business and Spiral Escalator Information
15.6.3 SWOT Analysis of Hitachi
15.6.4 Hitachi Spiral Escalator Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope of Spiral Escalator Report
Table Data Sources of Spiral Escalator Report
Table Major Assumptions of Spiral Escalator Report
Table Spiral Escalator Classification
Table Spiral Escalator Applications List
Table Drivers of Spiral Escalator Market
Table Restraints of Spiral Escalator Market
Table Opportunities of Spiral Escalator Market
Table Threats of Spiral Escalator Market
Table Raw Materials Suppliers List
Table Different Production Methods of Spiral Escalator
Table Cost Structure Analysis of Spiral Escalator
Table Key End Users List
Table Latest News of Spiral Escalator Market
Table Merger and Acquisition List
Table Planned/Future Project of Spiral Escalator Market
Table Policy of Spiral Escalator Market
Table 2020-2030 Regional Export of Spiral Escalator
Table 2020-2030 Regional Import of Spiral Escalator
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Spiral Escalator Market Size and Market Volume List
Table 2020-2030 North America Spiral Escalator Demand List by Application
Table 2020-2025 North America Spiral Escalator Key Players Sales List
Table 2020-2025 North America Spiral Escalator Key Players Market Share List
Table 2020-2030 North America Spiral Escalator Demand List by Type
Table 2020-2025 North America Spiral Escalator Price List by Type
Table 2020-2030 United States Spiral Escalator Market Size and Market Volume List
Table 2020-2030 United States Spiral Escalator Import & Export List
Table 2020-2030 Canada Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Canada Spiral Escalator Import & Export List
Table 2020-2030 Mexico Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Mexico Spiral Escalator Import & Export List
Table 2020-2030 South America Spiral Escalator Market Size and Market Volume List
Table 2020-2030 South America Spiral Escalator Demand List by Application
Table 2020-2025 South America Spiral Escalator Key Players Sales List
Table 2020-2025 South America Spiral Escalator Key Players Market Share List
Table 2020-2030 South America Spiral Escalator Demand List by Type
Table 2020-2025 South America Spiral Escalator Price List by Type
Table 2020-2030 Brazil Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Brazil Spiral Escalator Import & Export List
Table 2020-2030 Argentina Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Argentina Spiral Escalator Import & Export List
Table 2020-2030 Chile Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Chile Spiral Escalator Import & Export List
Table 2020-2030 Peru Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Peru Spiral Escalator Import & Export List
Table 2020-2030 Asia & Pacific Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Asia & Pacific Spiral Escalator Demand List by Application
Table 2020-2025 Asia & Pacific Spiral Escalator Key Players Sales List
Table 2020-2025 Asia & Pacific Spiral Escalator Key Players Market Share List
Table 2020-2030 Asia & Pacific Spiral Escalator Demand List by Type
Table 2020-2025 Asia & Pacific Spiral Escalator Price List by Type
Table 2020-2030 China Spiral Escalator Market Size and Market Volume List
Table 2020-2030 China Spiral Escalator Import & Export List
Table 2020-2030 India Spiral Escalator Market Size and Market Volume List
Table 2020-2030 India Spiral Escalator Import & Export List
Table 2020-2030 Japan Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Japan Spiral Escalator Import & Export List
Table 2020-2030 South Korea Spiral Escalator Market Size and Market Volume List
Table 2020-2030 South Korea Spiral Escalator Import & Export List
Table 2020-2030 Southeast Asia Spiral Escalator Market Size List
Table 2020-2030 Southeast Asia Spiral Escalator Market Volume List
Table 2020-2030 Southeast Asia Spiral Escalator Import List
Table 2020-2030 Southeast Asia Spiral Escalator Export List
Table 2020-2030 Australia Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Australia Spiral Escalator Import & Export List
Table 2020-2030 Europe Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Europe Spiral Escalator Demand List by Application
Table 2020-2025 Europe Spiral Escalator Key Players Sales List
Table 2020-2025 Europe Spiral Escalator Key Players Market Share List
Table 2020-2030 Europe Spiral Escalator Demand List by Type
Table 2020-2025 Europe Spiral Escalator Price List by Type
Table 2020-2030 Germany Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Germany Spiral Escalator Import & Export List
Table 2020-2030 France Spiral Escalator Market Size and Market Volume List
Table 2020-2030 France Spiral Escalator Import & Export List
Table 2020-2030 United Kingdom Spiral Escalator Market Size and Market Volume List
Table 2020-2030 United Kingdom Spiral Escalator Import & Export List
Table 2020-2030 Italy Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Italy Spiral Escalator Import & Export List
Table 2020-2030 Spain Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Spain Spiral Escalator Import & Export List
Table 2020-2030 Belgium Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Belgium Spiral Escalator Import & Export List
Table 2020-2030 Netherlands Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Netherlands Spiral Escalator Import & Export List
Table 2020-2030 Austria Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Austria Spiral Escalator Import & Export List
Table 2020-2030 Poland Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Poland Spiral Escalator Import & Export List
Table 2020-2030 Russia Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Russia Spiral Escalator Import & Export List
Table 2020-2030 MEA Spiral Escalator Market Size and Market Volume List
Table 2020-2030 MEA Spiral Escalator Demand List by Application
Table 2020-2025 MEA Spiral Escalator Key Players Sales List
Table 2020-2025 MEA Spiral Escalator Key Players Market Share List
Table 2020-2030 MEA Spiral Escalator Demand List by Type
Table 2020-2025 MEA Spiral Escalator Price List by Type
Table 2020-2030 Egypt Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Egypt Spiral Escalator Import & Export List
Table 2020-2030 Israel Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Israel Spiral Escalator Import & Export List
Table 2020-2030 South Africa Spiral Escalator Market Size and Market Volume List
Table 2020-2030 South Africa Spiral Escalator Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Spiral Escalator Import & Export List
Table 2020-2030 Turkey Spiral Escalator Market Size and Market Volume List
Table 2020-2030 Turkey Spiral Escalator Import & Export List
Table 2020-2025 Global Spiral Escalator Market Size List by Region
Table 2020-2025 Global Spiral Escalator Market Size Share List by Region
Table 2020-2025 Global Spiral Escalator Market Volume List by Region
Table 2020-2025 Global Spiral Escalator Market Volume Share List by Region
Table 2020-2025 Global Spiral Escalator Demand List by Application
Table 2020-2025 Global Spiral Escalator Demand Market Share List by Application
Table 2020-2025 Global Spiral Escalator Key Vendors Sales List
Table 2020-2025 Global Spiral Escalator Key Vendors Sales Share List
Table 2020-2025 Global Spiral Escalator Key Vendors Revenue List
Table 2020-2025 Global Spiral Escalator Key Vendors Revenue Share List
Table 2020-2025 Global Spiral Escalator Demand List by Type
Table 2020-2025 Global Spiral Escalator Demand Market Share List by Type
Table 2020-2025 Regional Spiral Escalator Price List
Table 2025-2030 Global Spiral Escalator Market Size List by Region
Table 2025-2030 Global Spiral Escalator Market Size Share List by Region
Table 2025-2030 Global Spiral Escalator Market Volume List by Region
Table 2025-2030 Global Spiral Escalator Market Volume Share List by Region
Table 2025-2030 Global Spiral Escalator Demand List by Application
Table 2025-2030 Global Spiral Escalator Demand Market Share List by Application
Table 2025-2030 Global Spiral Escalator Key Vendors Sales List
Table 2025-2030 Global Spiral Escalator Key Vendors Sales Share List
Table 2025-2030 Global Spiral Escalator Key Vendors Revenue List
Table 2025-2030 Global Spiral Escalator Key Vendors Revenue Share List
Table 2025-2030 Global Spiral Escalator Demand List by Type
Table 2025-2030 Global Spiral Escalator Demand Market Share List by Type
Table 2025-2030 Spiral Escalator Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Spiral Escalator Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Spiral Escalator Market Size and CAGR
Figure 2020-2030 North America Spiral Escalator Market Volume and CAGR
Figure 2020-2030 South America Spiral Escalator Market Size and CAGR
Figure 2020-2030 South America Spiral Escalator Market Volume and CAGR
Figure 2020-2030 Asia & Pacific Spiral Escalator Market Size and CAGR
Figure 2020-2030 Asia & Pacific Spiral Escalator Market Volume and CAGR
Figure 2020-2030 Europe Spiral Escalator Market Size and CAGR
Figure 2020-2030 Europe Spiral Escalator Market Volume and CAGR
Figure 2020-2030 MEA Spiral Escalator Market Size and CAGR
Figure 2020-2030 MEA Spiral Escalator Market Volume and CAGR
Figure 2020-2025 Global Spiral Escalator Market Volume and Growth Rate
Figure 2020-2025 Global Spiral Escalator Market Size and Growth Rate
Figure 2025-2030 Global Spiral Escalator Market Volume and Growth Rate
Figure 2025-2030 Global Spiral Escalator Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |