Curved Escalator Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Market Overview
The global curved escalator market represents a specialized segment within the vertical transportation industry, combining advanced engineering, safety features, and architectural aesthetics to meet the requirements of modern infrastructure projects. Curved escalators are characterized by their ability to navigate non-linear architectural layouts, offering both functionality and design flexibility in high-end commercial and civil infrastructure. Unlike conventional straight escalators, curved escalators are more complex to design and install, often requiring advanced mechanical engineering, customized components, and precision installation practices.
The market is increasingly shaped by global urbanization, the rise of large-scale infrastructure development, the need for enhanced passenger mobility in public spaces, and architectural demand for premium solutions that combine practicality with design. Growing investments in smart cities, mixed-use developments, airports, and luxury commercial buildings are further propelling the adoption of curved escalators.
In 2024, the global market size for curved escalators was estimated at USD 1.8–3.5 billion, with an anticipated compound annual growth rate (CAGR) in the range of 4.2%–6.3% over the forecast period from 2025 to 2030. This growth trajectory is supported by increasing demand across both developed and emerging markets, continuous technological innovation, and rising safety and efficiency requirements.
Market Size
The estimated global market size of curved escalators in 2024 was between USD 1.8 billion and USD 3.5 billion. Projections indicate consistent expansion through 2030, driven by infrastructure modernization, premium commercial developments, and replacement demand in aging installations. The CAGR is expected to fall within the range of 4.2% to 6.3% for the forecast period.
Market Share and Trends Analysis
The market is consolidated among a small number of multinational manufacturers with established reputations in elevators and escalators, such as Otis, Kone, ThyssenKrupp, Mitsubishi, and Hitachi. Regional players including Hyundai Elevators, Johnson Lifts, and Canny Elevator are strengthening their positions in domestic markets.
Key trends shaping the market include:
Increasing integration of energy-efficient technologies such as frequency converters and regenerative drives.
Stronger emphasis on architectural customization to support luxury commercial developments.
Rising demand for safety innovations, including advanced braking systems and AI-enabled monitoring.
Expanding service and modernization segments due to lifecycle management requirements.
Strategic mergers, acquisitions, and alliances aimed at expanding market reach and technical expertise.
Segment Forecasts
By Application
● Business: Business applications, including malls, corporate buildings, and hospitality projects, represent the largest share of curved escalator installations. The CAGR is expected to be 4.0%–5.8% over the forecast period, driven by the development of premium office spaces and luxury commercial infrastructure.
● Civil: Civil infrastructure, including airports, train stations, and public buildings, demonstrates increasing adoption. This segment is forecasted to grow at a CAGR of 4.5%–6.5%, supported by investments in mass transit and public mobility enhancements in emerging markets.
By Type
● Isokinetic Operation: Traditional isokinetic escalators, designed to maintain consistent passenger speed, remain dominant due to proven reliability. Expected CAGR: 3.8%–5.2%.
● Frequency Conversion: Escalators incorporating frequency conversion technology are gaining momentum due to their energy efficiency, operational flexibility, and smoother performance. Expected CAGR: 5.0%–6.8%.
Application Analysis and Market Segmentation
● Business applications are strongly concentrated in premium real estate projects, where curved escalators enhance architectural appeal while ensuring functional passenger flow. Increasing investments in malls and entertainment complexes across Asia-Pacific and the Middle East are expanding this segment.
● Civil applications are growing in relevance due to large-scale airport expansions, railway modernization, and government-funded infrastructure upgrades. Countries such as China, India, and the UAE are actively incorporating curved escalators into transport hubs.
Regional Market Distribution and Geographic Trends
● North America: Driven by modernization projects, especially in airports, transit systems, and high-end retail developments. The region shows steady growth of 3.5%–5.0%.
● Europe: Mature market with strong adoption in luxury commercial and heritage renovation projects. Growth rates remain modest at 2.8%–4.2%.
● Asia-Pacific: The largest and fastest-growing market, with CAGR of 5.0%–7.0%, led by rapid urbanization in China, India, and Southeast Asia. Strong demand stems from infrastructure and real estate investments.
● Middle East: High demand due to mega infrastructure projects and luxury commercial developments in Gulf countries. Growth is projected at 4.5%–6.2%.
● Latin America: Moderate growth expected at 3.0%–4.5%, supported by modernization of airports and retail complexes in Brazil and Mexico.
Value Chain and Industry Chain Analysis
The curved escalator market operates within a complex global value chain that includes component suppliers, OEM manufacturers, distributors, installation contractors, and service providers. The value chain can be divided as follows:
Component Suppliers: Motors, gear systems, control units, and safety systems are sourced from specialized suppliers.
OEM Manufacturers: Leading global brands design, engineer, and assemble escalators, often customizing solutions for projects.
Distributors and Contractors: Regional distributors manage logistics and contractors handle on-site installation.
Service Providers: Maintenance and modernization services provide recurring revenue and ensure operational safety.
Integration across the value chain is becoming increasingly common, with global players investing in local manufacturing and service networks to strengthen their competitive position.
Opportunities
● Rising urbanization and rapid infrastructure development in Asia-Pacific and the Middle East create strong demand for premium escalator solutions.
● Increasing emphasis on energy efficiency and sustainability supports adoption of frequency conversion systems.
● Government-funded modernization of public transportation hubs fuels demand for advanced escalator technologies.
● Expanding aftersales and modernization services provide steady long-term revenue streams.
● Technological innovations such as predictive maintenance powered by AI and IoT open new avenues for operational efficiency.
Challenges
● High capital investment requirements limit adoption in cost-sensitive markets.
● Complexity in installation and maintenance increases total cost of ownership.
● Dependence on large-scale construction cycles makes the market vulnerable to economic slowdowns.
● Safety regulations and compliance requirements increase development costs.
● Trade policy uncertainties, such as tariff measures implemented under the Trump administration, pose additional cost burdens on imported components and finished units, potentially impacting profitability for global players.
Key Market Players and Competitive Landscape
● Kone Corporation: A leader in elevator and escalator innovation, Kone focuses on sustainability and advanced digital solutions for urban infrastructure projects.
● ThyssenKrupp Elevator: Known for engineering excellence and global presence, the company emphasizes safety, efficiency, and architectural customization.
● Otis Elevator: The world’s largest elevator and escalator manufacturer, Otis drives innovation through modernization services, predictive maintenance, and energy-efficient solutions.
● Canny Elevator: A rising Chinese manufacturer with growing exports, offering cost-competitive solutions for both domestic and international markets.
● Fujitec: Headquartered in Japan, Fujitec is recognized for advanced escalator technologies and its focus on premium infrastructure projects.
● Hitachi: Offers a broad portfolio of escalators and elevators, with a strong presence in Asia-Pacific and a focus on smart building integration.
● Hyundai Elevators: A leading South Korean brand with strong market penetration across Asia, particularly in high-rise buildings and commercial projects.
● Johnson Lifts: India’s leading elevator and escalator manufacturer, focusing on local market needs and affordable urban solutions.
● Mitsubishi: Known for advanced engineering and quality, Mitsubishi provides escalators with strong emphasis on safety, durability, and premium performance.
Downstream Processing and Application Integration
● Architectural Integration: Curved escalators are increasingly specified for projects that emphasize aesthetics and architectural flow, such as luxury malls, hotels, and airports.
● Smart Building Systems: Integration with building management systems allows escalators to optimize energy consumption and adapt to traffic flows.
● Lifecycle Services: Maintenance, repair, and modernization services are critical to sustaining escalator performance and safety.
● Passenger Safety Enhancements: Advanced monitoring and control technologies are being embedded into escalators for accident prevention and rapid emergency response.
Recent Market Developments
October 10, 2024: JPMorgan Chase & Co. significantly increased its investment in Otis Worldwide Corp by acquiring over 7.1 million shares, reflecting strong institutional confidence in the sector.
April 11, 2025: Ascent Elevators acquired a controlling interest in Missouri Elevator & Escalator, LLC, strengthening regional service capabilities in the U.S. Midwest.
April 15, 2025: Axxiom Elevator completed the acquisition of Evolution Elevator & Escalator Corp, a respected Florida-based service provider, enhancing its footprint in Southeast U.S. markets.
April 21, 2025: Otis Worldwide Corporation expanded its U.S. operations by acquiring eight Urban Elevator locations, consolidating its leadership position in elevator and escalator services.
April 30, 2025: Mitsubishi Electric Corporation acquired Ascension Lifts Limited of Ireland through its subsidiary Motum AB, reinforcing its presence in European markets.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Curved Escalator Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Curved Escalator by Region
8.2 Import of Curved Escalator by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Curved Escalator Market in North America (2020-2030)
9.1 Curved Escalator Market Size
9.2 Curved Escalator Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Curved Escalator Market in South America (2020-2030)
10.1 Curved Escalator Market Size
10.2 Curved Escalator Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Curved Escalator Market in Asia & Pacific (2020-2030)
11.1 Curved Escalator Market Size
11.2 Curved Escalator Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 india
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Curved Escalator Market in Europe (2020-2030)
12.1 Curved Escalator Market Size
12.2 Curved Escalator Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Curved Escalator Market in MEA (2020-2030)
13.1 Curved Escalator Market Size
13.2 Curved Escalator Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Curved Escalator Market (2020-2025)
14.1 Curved Escalator Market Size
14.2 Curved Escalator Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Curved Escalator Market Forecast (2025-2030)
15.1 Curved Escalator Market Size Forecast
15.2 Curved Escalator Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Kone Corporation
15.1.1 Company Profile
15.1.2 Main Business and Curved Escalator Information
15.1.3 SWOT Analysis of Kone Corporation
15.1.4 Kone Corporation Curved Escalator Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 ThyssenKrupp Elevator
15.2.1 Company Profile
15.2.2 Main Business and Curved Escalator Information
15.2.3 SWOT Analysis of ThyssenKrupp Elevator
15.2.4 ThyssenKrupp Elevator Curved Escalator Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Otis Elevator
15.3.1 Company Profile
15.3.2 Main Business and Curved Escalator Information
15.3.3 SWOT Analysis of Otis Elevator
15.3.4 Otis Elevator Curved Escalator Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Canny Elevator
15.4.1 Company Profile
15.4.2 Main Business and Curved Escalator Information
15.4.3 SWOT Analysis of Canny Elevator
15.4.4 Canny Elevator Curved Escalator Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Fujitec
15.5.1 Company Profile
15.5.2 Main Business and Curved Escalator Information
15.5.3 SWOT Analysis of Fujitec
15.5.4 Fujitec Curved Escalator Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Hitachi
15.6.1 Company Profile
15.6.2 Main Business and Curved Escalator Information
15.6.3 SWOT Analysis of Hitachi
15.6.4 Hitachi Curved Escalator Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope of Curved Escalator Report
Table Data Sources of Curved Escalator Report
Table Major Assumptions of Curved Escalator Report
Table Curved Escalator Classification
Table Curved Escalator Applications List
Table Drivers of Curved Escalator Market
Table Restraints of Curved Escalator Market
Table Opportunities of Curved Escalator Market
Table Threats of Curved Escalator Market
Table Raw Materials Suppliers List
Table Different Production Methods of Curved Escalator
Table Cost Structure Analysis of Curved Escalator
Table Key End Users List
Table Latest News of Curved Escalator Market
Table Merger and Acquisition List
Table Planned/Future Project of Curved Escalator Market
Table Policy of Curved Escalator Market
Table 2020-2030 Regional Export of Curved Escalator
Table 2020-2030 Regional Import of Curved Escalator
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Curved Escalator Market Size and Market Volume List
Table 2020-2030 North America Curved Escalator Demand List by Application
Table 2020-2025 North America Curved Escalator Key Players Sales List
Table 2020-2025 North America Curved Escalator Key Players Market Share List
Table 2020-2030 North America Curved Escalator Demand List by Type
Table 2020-2025 North America Curved Escalator Price List by Type
Table 2020-2030 United States Curved Escalator Market Size and Market Volume List
Table 2020-2030 United States Curved Escalator Import & Export List
Table 2020-2030 Canada Curved Escalator Market Size and Market Volume List
Table 2020-2030 Canada Curved Escalator Import & Export List
Table 2020-2030 Mexico Curved Escalator Market Size and Market Volume List
Table 2020-2030 Mexico Curved Escalator Import & Export List
Table 2020-2030 South America Curved Escalator Market Size and Market Volume List
Table 2020-2030 South America Curved Escalator Demand List by Application
Table 2020-2025 South America Curved Escalator Key Players Sales List
Table 2020-2025 South America Curved Escalator Key Players Market Share List
Table 2020-2030 South America Curved Escalator Demand List by Type
Table 2020-2025 South America Curved Escalator Price List by Type
Table 2020-2030 Brazil Curved Escalator Market Size and Market Volume List
Table 2020-2030 Brazil Curved Escalator Import & Export List
Table 2020-2030 Argentina Curved Escalator Market Size and Market Volume List
Table 2020-2030 Argentina Curved Escalator Import & Export List
Table 2020-2030 Chile Curved Escalator Market Size and Market Volume List
Table 2020-2030 Chile Curved Escalator Import & Export List
Table 2020-2030 Peru Curved Escalator Market Size and Market Volume List
Table 2020-2030 Peru Curved Escalator Import & Export List
Table 2020-2030 Asia & Pacific Curved Escalator Market Size and Market Volume List
Table 2020-2030 Asia & Pacific Curved Escalator Demand List by Application
Table 2020-2025 Asia & Pacific Curved Escalator Key Players Sales List
Table 2020-2025 Asia & Pacific Curved Escalator Key Players Market Share List
Table 2020-2030 Asia & Pacific Curved Escalator Demand List by Type
Table 2020-2025 Asia & Pacific Curved Escalator Price List by Type
Table 2020-2030 China Curved Escalator Market Size and Market Volume List
Table 2020-2030 China Curved Escalator Import & Export List
Table 2020-2030 India Curved Escalator Market Size and Market Volume List
Table 2020-2030 India Curved Escalator Import & Export List
Table 2020-2030 Japan Curved Escalator Market Size and Market Volume List
Table 2020-2030 Japan Curved Escalator Import & Export List
Table 2020-2030 South Korea Curved Escalator Market Size and Market Volume List
Table 2020-2030 South Korea Curved Escalator Import & Export List
Table 2020-2030 Southeast Asia Curved Escalator Market Size List
Table 2020-2030 Southeast Asia Curved Escalator Market Volume List
Table 2020-2030 Southeast Asia Curved Escalator Import List
Table 2020-2030 Southeast Asia Curved Escalator Export List
Table 2020-2030 Australia Curved Escalator Market Size and Market Volume List
Table 2020-2030 Australia Curved Escalator Import & Export List
Table 2020-2030 Europe Curved Escalator Market Size and Market Volume List
Table 2020-2030 Europe Curved Escalator Demand List by Application
Table 2020-2025 Europe Curved Escalator Key Players Sales List
Table 2020-2025 Europe Curved Escalator Key Players Market Share List
Table 2020-2030 Europe Curved Escalator Demand List by Type
Table 2020-2025 Europe Curved Escalator Price List by Type
Table 2020-2030 Germany Curved Escalator Market Size and Market Volume List
Table 2020-2030 Germany Curved Escalator Import & Export List
Table 2020-2030 France Curved Escalator Market Size and Market Volume List
Table 2020-2030 France Curved Escalator Import & Export List
Table 2020-2030 United Kingdom Curved Escalator Market Size and Market Volume List
Table 2020-2030 United Kingdom Curved Escalator Import & Export List
Table 2020-2030 Italy Curved Escalator Market Size and Market Volume List
Table 2020-2030 Italy Curved Escalator Import & Export List
Table 2020-2030 Spain Curved Escalator Market Size and Market Volume List
Table 2020-2030 Spain Curved Escalator Import & Export List
Table 2020-2030 Belgium Curved Escalator Market Size and Market Volume List
Table 2020-2030 Belgium Curved Escalator Import & Export List
Table 2020-2030 Netherlands Curved Escalator Market Size and Market Volume List
Table 2020-2030 Netherlands Curved Escalator Import & Export List
Table 2020-2030 Austria Curved Escalator Market Size and Market Volume List
Table 2020-2030 Austria Curved Escalator Import & Export List
Table 2020-2030 Poland Curved Escalator Market Size and Market Volume List
Table 2020-2030 Poland Curved Escalator Import & Export List
Table 2020-2030 Russia Curved Escalator Market Size and Market Volume List
Table 2020-2030 Russia Curved Escalator Import & Export List
Table 2020-2030 MEA Curved Escalator Market Size and Market Volume List
Table 2020-2030 MEA Curved Escalator Demand List by Application
Table 2020-2025 MEA Curved Escalator Key Players Sales List
Table 2020-2025 MEA Curved Escalator Key Players Market Share List
Table 2020-2030 MEA Curved Escalator Demand List by Type
Table 2020-2025 MEA Curved Escalator Price List by Type
Table 2020-2030 Egypt Curved Escalator Market Size and Market Volume List
Table 2020-2030 Egypt Curved Escalator Import & Export List
Table 2020-2030 Israel Curved Escalator Market Size and Market Volume List
Table 2020-2030 Israel Curved Escalator Import & Export List
Table 2020-2030 South Africa Curved Escalator Market Size and Market Volume List
Table 2020-2030 South Africa Curved Escalator Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Curved Escalator Market Size and Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Curved Escalator Import & Export List
Table 2020-2030 Turkey Curved Escalator Market Size and Market Volume List
Table 2020-2030 Turkey Curved Escalator Import & Export List
Table 2020-2025 Global Curved Escalator Market Size List by Region
Table 2020-2025 Global Curved Escalator Market Size Share List by Region
Table 2020-2025 Global Curved Escalator Market Volume List by Region
Table 2020-2025 Global Curved Escalator Market Volume Share List by Region
Table 2020-2025 Global Curved Escalator Demand List by Application
Table 2020-2025 Global Curved Escalator Demand Market Share List by Application
Table 2020-2025 Global Curved Escalator Key Vendors Sales List
Table 2020-2025 Global Curved Escalator Key Vendors Sales Share List
Table 2020-2025 Global Curved Escalator Key Vendors Revenue List
Table 2020-2025 Global Curved Escalator Key Vendors Revenue Share List
Table 2020-2025 Global Curved Escalator Demand List by Type
Table 2020-2025 Global Curved Escalator Demand Market Share List by Type
Table 2020-2025 Regional Curved Escalator Price List
Table 2025-2030 Global Curved Escalator Market Size List by Region
Table 2025-2030 Global Curved Escalator Market Size Share List by Region
Table 2025-2030 Global Curved Escalator Market Volume List by Region
Table 2025-2030 Global Curved Escalator Market Volume Share List by Region
Table 2025-2030 Global Curved Escalator Demand List by Application
Table 2025-2030 Global Curved Escalator Demand Market Share List by Application
Table 2025-2030 Global Curved Escalator Key Vendors Sales List
Table 2025-2030 Global Curved Escalator Key Vendors Sales Share List
Table 2025-2030 Global Curved Escalator Key Vendors Revenue List
Table 2025-2030 Global Curved Escalator Key Vendors Revenue Share List
Table 2025-2030 Global Curved Escalator Demand List by Type
Table 2025-2030 Global Curved Escalator Demand Market Share List by Type
Table 2025-2030 Curved Escalator Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Curved Escalator Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Curved Escalator Market Size and CAGR
Figure 2020-2030 North America Curved Escalator Market Volume and CAGR
Figure 2020-2030 South America Curved Escalator Market Size and CAGR
Figure 2020-2030 South America Curved Escalator Market Volume and CAGR
Figure 2020-2030 Asia & Pacific Curved Escalator Market Size and CAGR
Figure 2020-2030 Asia & Pacific Curved Escalator Market Volume and CAGR
Figure 2020-2030 Europe Curved Escalator Market Size and CAGR
Figure 2020-2030 Europe Curved Escalator Market Volume and CAGR
Figure 2020-2030 MEA Curved Escalator Market Size and CAGR
Figure 2020-2030 MEA Curved Escalator Market Volume and CAGR
Figure 2020-2025 Global Curved Escalator Market Volume and Growth Rate
Figure 2020-2025 Global Curved Escalator Market Size and Growth Rate
Figure 2025-2030 Global Curved Escalator Market Volume and Growth Rate
Figure 2025-2030 Global Curved Escalator Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |