Enteral Nutrition Formulas Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Product Type

By: HDIN Research Published: 2025-10-04 Pages: 91
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Enteral Nutrition Formulas Market Summary

The enteral nutrition formulas market constitutes a cornerstone of clinical nutrition, delivering specialized, tube-administered or oral formulations to individuals unable to achieve nutritional adequacy via conventional diets due to dysphagia, gastrointestinal impairments, metabolic derangements, or disease-specific exigencies. These formulas—polymeric, elemental, or disease-tailored—preserve gut integrity, bolster immunity, and avert malnutrition in vulnerable cohorts like stroke survivors, cancer patients, and critically ill, emulating physiological digestion to sustain microbiome health and systemic homeostasis. The sector's dynamism stems from modular compositions rich in macronutrients, fibers, and micronutrients, with ready-to-feed liquids dominating for immediacy in acute settings. Innovations in whole-food blends and peptide-based hydrolysates address tolerability, reducing aspiration risks while aligning with personalized nutrition paradigms. By 2025, the global enteral nutrition formulas market is forecasted to reach a value of USD 8–14 billion, affirming its integral role in hospital and home care ecosystems. The market is poised for a compound annual growth rate (CAGR) of 5.5%–8.5% through 2030, catalyzed by aging demographics, oncology surges, and home enteral transitions, albeit checked by reimbursement variabilities and formulation complexities.

Regional Market Trends
● North America asserts dominance in the enteral nutrition formulas landscape, underpinned by sophisticated home infusion services, dysphagia screening mandates, and payer support for long-term tube feeding. The region anticipates a CAGR of 5.0%–7.5% through 2030, with expansions in modular formulas for bariatric cohorts. The United States propels consumption, where over 500,000 annual stroke incidences necessitate dysphagia-adapted liquids in facilities from New York to Los Angeles, per American Stroke Association protocols.
● Europe sustains progressive growth, projected at a CAGR of 4.5%–7.0% through 2030, fortified by EU-wide malnutrition screening tools and national enteral guidelines. Germany, France, and the United Kingdom lead, Germany's DRG system reimbursing powder concentrates for chronic obstructive pulmonary disease patients in Berlin clinics, while the UK's NICE directives prioritize blenderized foods for pediatric neurology in Manchester.
● Asia-Pacific surges ahead with a CAGR of 6.5%–9.0% through 2030, reflecting explosive elderly populations, cancer epidemiology, and tele-nutrition adoption. China dominates, Shanghai's tertiary hospitals deploying ready-to-feed for esophageal cancer via national nutrition societies, while Japan's Tokyo centers favor fiber-enriched powders for sarcopenia management amid super-aging trends.
● Latin America envisions solid advancement at a CAGR of 5.5%–8.0% through 2030, via public health integrations and device affordability gains. Brazil and Mexico forefront, Brazil's SUS procuring concentrates for head-and-neck oncology in São Paulo, and Mexico's IMSS emphasizing whole-food blends for rural dysphagia in Guadalajara.
● The Middle East and Africa (MEA) region, ascending from baseline, is set for a CAGR of 5.0%–7.5% through 2030, driven by oil wealth healthcare modernizations and NGO malnutrition drives. Saudi Arabia, the United Arab Emirates, and South Africa pioneer, Riyadh's smart hospitals utilizing liquids for trauma care, and Johannesburg's facilities advancing blenderized options for HIV-associated wasting.

Type Analysis
Enteral nutrition formulas segment into ready-to-feed liquids, powder/concentrate formulas, and blenderized foods, each suiting delivery logistics and patient tolerances, with shifts toward real-food mimics for microbiome support.
● Ready-to-feed liquids, pre-sterilized and osmolarity-optimized, command over 50% share for acute dysphagia or post-surgical immediacy, delivering 1–2 kcal/mL with minimal residue to curb diarrhea; trends include omega-3 fortified variants for anti-inflammatory effects in sepsis, enhancing immune modulation.
● Powder/concentrate formulas offer versatility in caloric density (0.5–2 kcal/mL post-reconstitution), cost-effective for home use with modular additions like glutamine for gut repair; developments prioritize low-volume hypercaloric options for renal impairment, trending toward dissolvable sachets for travel enteral.
● Blenderized foods, whole-ingredient purees from fruits, vegetables, and proteins, emulate natural diets to foster satiety and microbiota diversity, ideal for pediatric or allergic profiles with 20% higher tolerance rates; innovations encompass shelf-stable pouches and texture-modified blends for advanced dementia, gaining 15% traction post-acquisitions like Danone's 2024 Functional Formularies integration.

Application Analysis
Enteral formulas apply predominantly to neurological dysphagia (e.g., post-stroke tube feeding sustaining nutrition during swallowing rehab), oncological cachexia (high-protein variants countering mucositis), and critical care (immunonutrition formulas mitigating ventilator-associated pneumonia). In geriatrics, they bridge malnutrition gaps, with fiber blends preventing constipation in long-term care. Trends involve disease-specific tailoring—e.g., peptide formulas for Crohn's short-bowel syndrome—and home transitions via portable pumps, reducing hospital stays by 30%. Pediatric extensions target cystic fibrosis with enzyme-augmented liquids, while oncology trials probe ketogenic enteral for tumor starvation, broadening to metabolic syndromes.

Company Profiles
● Nestle pioneers with Impact and Peptamen lines, ready-to-feed immunonutrition formulas for surgical recovery, leveraging its global R&D for arginine-enriched profiles yielding 10% faster wound healing.
● Danone, post its May 2024 acquisition of Functional Formularies, enhances blenderized offerings like Nourish, whole-food tubes from organic produce for microbiome-centric care, amplifying U.S. whole-food penetration.
● Fresenius Kabi delivers Smoflipid-integrated concentrates, modular powders for lipid malabsorption in ICU, emphasizing traceability in European production.
● Abbott advances Ensure and Juven, high-caloric liquids for oncology sarcopenia, with genetic-informed customizations via its diagnostics arm.
● B. Braun supplies FreAmine-based concentrates, renal-tailored for dialysis, focusing on electrolyte balance in Asian markets.
● Wyeth (Pfizer) contributes Pediasure growth formulas, ready-to-feed for undernourished toddlers, integrated into emerging market supplementation programs.
● Mead Johnson (Reckitt) offers EnfaCare preterm liquids, DHA-fortified for neurodevelopment, scaling in Latin American NICUs.
● Lyons Magnus provides organic Joy2Day blenderized pouches, plant-based for vegan enteral needs, targeting U.S. home care.
● Kate Farms excels in Komplete meal replacement liquids, peptide-based for IBD, emphasizing sustainability in sourcing.
● Nutritional Medicinals LLC innovates with organic Nourish blends, whole-food tubes post-Danone acquisition synergy.
● Jiangsu Hengrui Medicine rounds with domestic concentrates, affordable polymeric formulas for China's cancer burden.

Industry Value Chain Analysis
The enteral nutrition value chain commences with ingredient procurement—hydrolyzed proteins from soy/whey isolates and prebiotics from chicory—under HACCP standards, with R&D via clinical trials validating endpoints like nitrogen balance in malnourished cohorts.
Formulation and manufacturing entail aseptic blending in UHT facilities for liquids, spray-drying for powders, and homogenization for blenderized, ensuring microbial sterility and 18-month shelving; modular assembly lines accommodate customization.
Distribution leverages refrigerated logistics to hospitals, LTACs, and home DME providers, with ERP systems syncing inventory to patient registries; value-based contracts tie reimbursements to outcomes like readmission reductions.
Commercialization involves HCP detailing on formula switches and consumer apps for compliance tracking, while post-market surveillance via pharmacovigilance nets monitors intolerances, driving chain evolutions like sustainable sourcing.

Opportunities and Challenges
The enteral nutrition formulas market harbors substantial opportunities, notably in home care proliferation, where aging-in-place trends could double ambulatory volumes by 2030, favoring portable blenderized innovations for 25% market uplift. Acquisitions like Danone's Functional Formularies infusion of whole-food expertise promise microbiome-focused differentiators, capturing premium segments in oncology. AI-nutrigenomics for formula personalization—matching gut metagenomes—could enhance adherence by 40%, while emerging market subsidies unlock Asia-Pacific growth amid urbanization. Synergies with telehealth platforms extend reach to rural dysphagia, fostering preventive malnutrition screening.
Challenges include formula intolerances triggering 20% discontinuation rates, exacerbated by osmotic diarrhea in fiber-rich blends, and high production costs for elemental variants inflating prices 2–3x over standard. Reimbursement silos fragment access, with U.S. Medicare caps limiting home transitions, while supply volatility in prebiotic crops—hit by climate shifts—risks shortages. Regulatory divergences on labeling (e.g., allergen declarations) delay global harmonization, and counterfeit dilutions in low-regulation zones undermine trust, necessitating blockchain traceability. Over-reliance on hospital channels amid discharge pressures further strains scalability.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Enteral Nutrition Formulas Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Enteral Nutrition Formulas Market in North America (2020-2030)
8.1 Enteral Nutrition Formulas Market Size
8.2 Enteral Nutrition Formulas Market by End Use
8.3 Competition by Players/Suppliers
8.4 Enteral Nutrition Formulas Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Enteral Nutrition Formulas Market in South America (2020-2030)
9.1 Enteral Nutrition Formulas Market Size
9.2 Enteral Nutrition Formulas Market by End Use
9.3 Competition by Players/Suppliers
9.4 Enteral Nutrition Formulas Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Enteral Nutrition Formulas Market in Asia & Pacific (2020-2030)
10.1 Enteral Nutrition Formulas Market Size
10.2 Enteral Nutrition Formulas Market by End Use
10.3 Competition by Players/Suppliers
10.4 Enteral Nutrition Formulas Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Enteral Nutrition Formulas Market in Europe (2020-2030)
11.1 Enteral Nutrition Formulas Market Size
11.2 Enteral Nutrition Formulas Market by End Use
11.3 Competition by Players/Suppliers
11.4 Enteral Nutrition Formulas Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Enteral Nutrition Formulas Market in MEA (2020-2030)
12.1 Enteral Nutrition Formulas Market Size
12.2 Enteral Nutrition Formulas Market by End Use
12.3 Competition by Players/Suppliers
12.4 Enteral Nutrition Formulas Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Enteral Nutrition Formulas Market (2020-2025)
13.1 Enteral Nutrition Formulas Market Size
13.2 Enteral Nutrition Formulas Market by End Use
13.3 Competition by Players/Suppliers
13.4 Enteral Nutrition Formulas Market Size by Type
Chapter 14 Global Enteral Nutrition Formulas Market Forecast (2025-2030)
14.1 Enteral Nutrition Formulas Market Size Forecast
14.2 Enteral Nutrition Formulas Application Forecast
14.3 Competition by Players/Suppliers
14.4 Enteral Nutrition Formulas Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Nestle
15.1.1 Company Profile
15.1.2 Main Business and Enteral Nutrition Formulas Information
15.1.3 SWOT Analysis of Nestle
15.1.4 Nestle Enteral Nutrition Formulas Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Danone
15.2.1 Company Profile
15.2.2 Main Business and Enteral Nutrition Formulas Information
15.2.3 SWOT Analysis of Danone
15.2.4 Danone Enteral Nutrition Formulas Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Fresenius Kabi
15.3.1 Company Profile
15.3.2 Main Business and Enteral Nutrition Formulas Information
15.3.3 SWOT Analysis of Fresenius Kabi
15.3.4 Fresenius Kabi Enteral Nutrition Formulas Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Abbott
15.4.1 Company Profile
15.4.2 Main Business and Enteral Nutrition Formulas Information
15.4.3 SWOT Analysis of Abbott
15.4.4 Abbott Enteral Nutrition Formulas Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 B. Braun
15.5.1 Company Profile
15.5.2 Main Business and Enteral Nutrition Formulas Information
15.5.3 SWOT Analysis of B. Braun
15.5.4 B. Braun Enteral Nutrition Formulas Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Wyeth
15.6.1 Company Profile
15.6.2 Main Business and Enteral Nutrition Formulas Information
15.6.3 SWOT Analysis of Wyeth
15.6.4 Wyeth Enteral Nutrition Formulas Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Mead Johnson
15.7.1 Company Profile
15.7.2 Main Business and Enteral Nutrition Formulas Information
15.7.3 SWOT Analysis of Mead Johnson
15.7.4 Mead Johnson Enteral Nutrition Formulas Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Lyons Magnus
15.8.1 Company Profile
15.8.2 Main Business and Enteral Nutrition Formulas Information
15.8.3 SWOT Analysis of Lyons Magnus
15.8.4 Lyons Magnus Enteral Nutrition Formulas Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Kate Farms
15.9.1 Company Profile
15.9.2 Main Business and Enteral Nutrition Formulas Information
15.9.3 SWOT Analysis of Kate Farms
15.9.4 Kate Farms Enteral Nutrition Formulas Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Nutritional Medicinals LLC
15.10.1 Company Profile
15.10.2 Main Business and Enteral Nutrition Formulas Information
15.10.3 SWOT Analysis of Nutritional Medicinals LLC
15.10.4 Nutritional Medicinals LLC Enteral Nutrition Formulas Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation and Acronyms
Table Research Scope of Enteral Nutrition Formulas Report
Table Data Sources of Enteral Nutrition Formulas Report
Table Major Assumptions of Enteral Nutrition Formulas Report
Table Enteral Nutrition Formulas Classification
Table Enteral Nutrition Formulas Applications
Table Drivers of Enteral Nutrition Formulas Market
Table Restraints of Enteral Nutrition Formulas Market
Table Opportunities of Enteral Nutrition Formulas Market
Table Threats of Enteral Nutrition Formulas Market
Table Raw Materials Suppliers
Table Different Production Methods of Enteral Nutrition Formulas
Table Cost Structure Analysis of Enteral Nutrition Formulas
Table Key End Users
Table Latest News of Enteral Nutrition Formulas Market
Table Merger and Acquisition
Table Planned/Future Project of Enteral Nutrition Formulas Market
Table Policy of Enteral Nutrition Formulas Market
Table 2020-2030 North America Enteral Nutrition Formulas Market Size
Table 2020-2030 North America Enteral Nutrition Formulas Market Size by Application
Table 2020-2025 North America Enteral Nutrition Formulas Key Players Revenue
Table 2020-2025 North America Enteral Nutrition Formulas Key Players Market Share
Table 2020-2030 North America Enteral Nutrition Formulas Market Size by Type
Table 2020-2030 United States Enteral Nutrition Formulas Market Size
Table 2020-2030 Canada Enteral Nutrition Formulas Market Size
Table 2020-2030 Mexico Enteral Nutrition Formulas Market Size
Table 2020-2030 South America Enteral Nutrition Formulas Market Size
Table 2020-2030 South America Enteral Nutrition Formulas Market Size by Application
Table 2020-2025 South America Enteral Nutrition Formulas Key Players Revenue
Table 2020-2025 South America Enteral Nutrition Formulas Key Players Market Share
Table 2020-2030 South America Enteral Nutrition Formulas Market Size by Type
Table 2020-2030 Brazil Enteral Nutrition Formulas Market Size
Table 2020-2030 Argentina Enteral Nutrition Formulas Market Size
Table 2020-2030 Chile Enteral Nutrition Formulas Market Size
Table 2020-2030 Peru Enteral Nutrition Formulas Market Size
Table 2020-2030 Asia & Pacific Enteral Nutrition Formulas Market Size
Table 2020-2030 Asia & Pacific Enteral Nutrition Formulas Market Size by Application
Table 2020-2025 Asia & Pacific Enteral Nutrition Formulas Key Players Revenue
Table 2020-2025 Asia & Pacific Enteral Nutrition Formulas Key Players Market Share
Table 2020-2030 Asia & Pacific Enteral Nutrition Formulas Market Size by Type
Table 2020-2030 China Enteral Nutrition Formulas Market Size
Table 2020-2030 India Enteral Nutrition Formulas Market Size
Table 2020-2030 Japan Enteral Nutrition Formulas Market Size
Table 2020-2030 South Korea Enteral Nutrition Formulas Market Size
Table 2020-2030 Southeast Asia Enteral Nutrition Formulas Market Size
Table 2020-2030 Australia Enteral Nutrition Formulas Market Size
Table 2020-2030 Europe Enteral Nutrition Formulas Market Size
Table 2020-2030 Europe Enteral Nutrition Formulas Market Size by Application
Table 2020-2025 Europe Enteral Nutrition Formulas Key Players Revenue
Table 2020-2025 Europe Enteral Nutrition Formulas Key Players Market Share
Table 2020-2030 Europe Enteral Nutrition Formulas Market Size by Type
Table 2020-2030 Germany Enteral Nutrition Formulas Market Size
Table 2020-2030 France Enteral Nutrition Formulas Market Size
Table 2020-2030 United Kingdom Enteral Nutrition Formulas Market Size
Table 2020-2030 Italy Enteral Nutrition Formulas Market Size
Table 2020-2030 Spain Enteral Nutrition Formulas Market Size
Table 2020-2030 Belgium Enteral Nutrition Formulas Market Size
Table 2020-2030 Netherlands Enteral Nutrition Formulas Market Size
Table 2020-2030 Austria Enteral Nutrition Formulas Market Size
Table 2020-2030 Poland Enteral Nutrition Formulas Market Size
Table 2020-2030 Russia Enteral Nutrition Formulas Market Size
Table 2020-2030 MEA Enteral Nutrition Formulas Market Size
Table 2020-2030 MEA Enteral Nutrition Formulas Market Size by Application
Table 2020-2025 MEA Enteral Nutrition Formulas Key Players Revenue
Table 2020-2025 MEA Enteral Nutrition Formulas Key Players Market Share
Table 2020-2030 MEA Enteral Nutrition Formulas Market Size by Type
Table 2020-2030 Egypt Enteral Nutrition Formulas Market Size
Table 2020-2030 Israel Enteral Nutrition Formulas Market Size
Table 2020-2030 South Africa Enteral Nutrition Formulas Market Size
Table 2020-2030 Gulf Cooperation Council Countries Enteral Nutrition Formulas Market Size
Table 2020-2030 Turkey Enteral Nutrition Formulas Market Size
Table 2020-2025 Global Enteral Nutrition Formulas Market Size by Region
Table 2020-2025 Global Enteral Nutrition Formulas Market Size Share by Region
Table 2020-2025 Global Enteral Nutrition Formulas Market Size by Application
Table 2020-2025 Global Enteral Nutrition Formulas Market Share by Application
Table 2020-2025 Global Enteral Nutrition Formulas Key Vendors Revenue
Table 2020-2025 Global Enteral Nutrition Formulas Key Vendors Market Share
Table 2020-2025 Global Enteral Nutrition Formulas Market Size by Type
Table 2020-2025 Global Enteral Nutrition Formulas Market Share by Type
Table 2025-2030 Global Enteral Nutrition Formulas Market Size by Region
Table 2025-2030 Global Enteral Nutrition Formulas Market Size Share by Region
Table 2025-2030 Global Enteral Nutrition Formulas Market Size by Application
Table 2025-2030 Global Enteral Nutrition Formulas Market Share by Application
Table 2025-2030 Global Enteral Nutrition Formulas Key Vendors Revenue
Table 2025-2030 Global Enteral Nutrition Formulas Key Vendors Market Share
Table 2025-2030 Global Enteral Nutrition Formulas Market Size by Type
Table 2025-2030 Enteral Nutrition Formulas Global Market Share by Type

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Enteral Nutrition Formulas Picture
Figure 2020-2030 North America Enteral Nutrition Formulas Market Size and CAGR
Figure 2020-2030 South America Enteral Nutrition Formulas Market Size and CAGR
Figure 2020-2030 Asia & Pacific Enteral Nutrition Formulas Market Size and CAGR
Figure 2020-2030 Europe Enteral Nutrition Formulas Market Size and CAGR
Figure 2020-2030 MEA Enteral Nutrition Formulas Market Size and CAGR
Figure 2020-2025 Global Enteral Nutrition Formulas Market Size and Growth Rate
Figure 2025-2030 Global Enteral Nutrition Formulas Market Size and Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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