Velocity Meter Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Market Overview
Velocity meters are essential instruments used to measure the velocity of gases, liquids, and other materials in various applications. These devices are employed across diverse industries, including papermaking, spinning, printing, and environmental monitoring. The technology behind velocity meters includes mechanical anemometers, hot wire anemometers, ultrasonic anemometers, and laser Doppler anemometers. The global market for velocity meters is driven by the growing need for precise measurement tools in industries that require stringent control over flow rates and velocities to optimize operations and ensure quality.
Velocity meters are vital in industries such as papermaking, where they help monitor air velocity in drying sections to optimize moisture removal; in spinning, where they are used to monitor air velocity for fiber production; and in printing, where they measure air velocity for maintaining consistent print quality. The rise of automation, the increasing adoption of industrial IoT technologies, and a greater emphasis on energy efficiency are also contributing to the market's expansion.
The global velocity meter market is expected to grow from USD 1.1 billion in 2024 to USD 1.8 billion, with a projected compound annual growth rate (CAGR) of 6.0% to 8.0% during the forecast period (2025–2030).
Market Size
The velocity meter market is projected to grow from USD 1.1 billion to USD 1.8 billion in 2024, with a CAGR estimated between 6.0% and 8.0% through 2030. This growth is primarily driven by the increasing demand for accurate measurement devices across key industries, including papermaking, printing, spinning, and environmental monitoring.
Market Share & Trends Analysis
The velocity meter market is characterized by significant demand from industrial applications, particularly those requiring precise monitoring of fluid and air velocities in real-time. Technologies such as ultrasonic anemometers and laser Doppler anemometers are becoming more popular due to their precision and non-invasive nature. The market is expected to witness notable growth due to the increasing emphasis on energy efficiency, regulatory compliance, and technological advancements.
Key trends include:
Technological Advancements: The development of more advanced velocity measurement technologies such as laser Doppler anemometry and ultrasonic anemometers is driving the market forward, offering non-contact, high-precision measurements for challenging environments.
Industrial IoT Integration: Increasing integration of velocity meters with Industrial IoT systems allows for real-time monitoring and predictive maintenance, helping industries improve efficiency, reduce downtime, and optimize operations.
Regulatory Compliance: Stringent industry regulations regarding emission levels, air quality, and energy efficiency are pushing industries to adopt advanced measurement devices like velocity meters to meet these standards.
Segment Forecasts
By Application
● Papermaking: In the papermaking industry, velocity meters are crucial for controlling airflows in drying sections, which is essential for optimizing the drying process and energy consumption. This segment is expected to grow at a CAGR of 6.5%–8.0%.
● Spin: In the spinning industry, precise air velocity measurement is essential for ensuring the correct fiber orientation and product quality. This segment is expected to grow at a CAGR of 6.0%–7.5%.
● Printing: Velocity meters are used in printing applications to monitor airflow in drying and curing processes. The printing sector's demand for velocity meters is anticipated to grow at a CAGR of 6.0%–7.0%.
By Type
● Mechanical Anemometer: Mechanical anemometers are one of the oldest and most commonly used types of velocity meters. Despite being less precise than newer technologies, they remain popular in less demanding applications. This segment is expected to grow at a CAGR of 5.5%–6.5%.
● Hot Wire Anemometer: Known for their high precision, hot wire anemometers are used in scientific applications and industries requiring high accuracy. The demand for these devices is expected to grow at a CAGR of 6.0%–7.5%.
● Ultrasonic Anemometer: Ultrasonic anemometers provide non-contact measurement with high accuracy and are used in applications that require high performance and low maintenance. This segment is expected to grow at a CAGR of 7.0%–8.0%.
● Laser Doppler Anemometer: Laser Doppler anemometers are the most advanced type, offering extremely high precision and non-invasive measurement. These devices are used in research and high-tech industries. Expected CAGR: 6.5%–8.0%.
Regional Market Distribution and Geographic Trends
● North America: The North American market is expected to dominate the global velocity meter market, driven by the presence of several leading manufacturers and a high demand from industrial applications in the U.S. and Canada. The market is projected to grow at a CAGR of 6.0%–7.5%.
● Europe: Europe, particularly Germany and the U.K., is a significant market for velocity meters, driven by industrial applications in sectors such as manufacturing, papermaking, and printing. The market is expected to grow at a CAGR of 5.5%–7.0%.
● Asia-Pacific: The Asia-Pacific region, led by China and India, is expected to be the fastest-growing market, with strong demand from the papermaking, printing, and spinning industries. The region's CAGR is projected to be 7.0%–8.0%.
● Latin America: Brazil and Mexico are the key markets in Latin America. The region's increasing industrialization and expanding manufacturing base will drive demand for velocity meters. Expected CAGR: 5.5%–6.5%.
● Middle East & Africa: The Middle East and Africa are expected to see steady growth due to rising industrialization in countries like Saudi Arabia and the UAE. The expected CAGR is 5.0%–6.0%.
Key Market Players and Competitive Landscape
● TSI: A leading manufacturer of precision measurement instruments, TSI provides a wide range of velocity meters for industrial and scientific applications. The company is known for its strong product portfolio and innovative solutions.
● Omega: Omega offers a variety of velocity measurement devices, including mechanical, ultrasonic, and laser Doppler anemometers. The company has a broad presence across industrial sectors and is known for its reliability and durability.
● Tenmars: Tenmars provides affordable and reliable velocity meters for both industrial and commercial use. The company focuses on providing versatile products that cater to a wide range of applications.
● TOKYO SOKUSHIN: A leader in advanced measurement technology, TOKYO SOKUSHIN specializes in high-precision velocity meters, including ultrasonic and laser Doppler anemometers, which are widely used in research and industrial applications.
● Dwyer: Dwyer is a major player in the industrial measurement market, offering a variety of velocity meters for applications in HVAC, industrial manufacturing, and process control.
Downstream Processing and Application Integration
● Industrial IoT Integration: The integration of velocity meters with Industrial IoT systems is enabling real-time monitoring and predictive maintenance. These smart systems allow for better operational efficiency and energy savings by continuously optimizing airflow and velocity in industrial processes.
● Energy Efficiency: As industries worldwide focus on reducing energy consumption, velocity meters that offer better accuracy and efficiency are increasingly in demand. This shift is driving the need for next-generation anemometers, such as ultrasonic and laser Doppler models.
Challenges
● Price Sensitivity: The cost of advanced velocity meters, especially models like ultrasonic and laser Doppler anemometers, may deter smaller companies from adopting these technologies, especially in price-sensitive markets.
● Supply Chain Disruptions: The ongoing supply chain disruptions, particularly in the semiconductor industry, may affect the availability of key components used in velocity meters, potentially delaying production and increasing costs.
● Impact of Tariffs: The imposition of tariffs on certain components and products used in the manufacturing of velocity meters, particularly in the U.S. and Europe, may affect market pricing and availability. This could lead to increased costs for end-users, especially in industries like papermaking and printing.
Recent Market Developments
October 22, 2024: Baumer acquires Manas Microsystems, a move that strengthens its portfolio in flow meters and expands its presence in India.
December 13, 2024: Viavi Solutions acquires Inertial Labs, enhancing its capabilities in measuring instruments for various applications, including velocity measurement.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Velocity Meter Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Velocity Meter by Region
8.2 Import of Velocity Meter by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Velocity Meter Market in North America (2020-2030)
9.1 Velocity Meter Market Size
9.2 Velocity Meter Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Velocity Meter Market in South America (2020-2030)
10.1 Velocity Meter Market Size
10.2 Velocity Meter Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Velocity Meter Market in Asia & Pacific (2020-2030)
11.1 Velocity Meter Market Size
11.2 Velocity Meter Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 india
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Velocity Meter Market in Europe (2020-2030)
12.1 Velocity Meter Market Size
12.2 Velocity Meter Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Velocity Meter Market in MEA (2020-2030)
13.1 Velocity Meter Market Size
13.2 Velocity Meter Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Velocity Meter Market (2020-2025)
14.1 Velocity Meter Market Size
14.2 Velocity Meter Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Velocity Meter Market Forecast (2025-2030)
15.1 Velocity Meter Market Size Forecast
15.2 Velocity Meter Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 TSI
15.1.1 Company Profile
15.1.2 Main Business and Velocity Meter Information
15.1.3 SWOT Analysis of TSI
15.1.4 TSI Velocity Meter Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Omega
15.2.1 Company Profile
15.2.2 Main Business and Velocity Meter Information
15.2.3 SWOT Analysis of Omega
15.2.4 Omega Velocity Meter Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Tenmars
15.3.1 Company Profile
15.3.2 Main Business and Velocity Meter Information
15.3.3 SWOT Analysis of Tenmars
15.3.4 Tenmars Velocity Meter Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 TOKYO SOKUSHIN
15.4.1 Company Profile
15.4.2 Main Business and Velocity Meter Information
15.4.3 SWOT Analysis of TOKYO SOKUSHIN
15.4.4 TOKYO SOKUSHIN Velocity Meter Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 ECS
15.5.1 Company Profile
15.5.2 Main Business and Velocity Meter Information
15.5.3 SWOT Analysis of ECS
15.5.4 ECS Velocity Meter Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Dwyer
15.6.1 Company Profile
15.6.2 Main Business and Velocity Meter Information
15.6.3 SWOT Analysis of Dwyer
15.6.4 Dwyer Velocity Meter Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope of Velocity Meter Report
Table Data Sources of Velocity Meter Report
Table Major Assumptions of Velocity Meter Report
Table Velocity Meter Classification
Table Velocity Meter Applications List
Table Drivers of Velocity Meter Market
Table Restraints of Velocity Meter Market
Table Opportunities of Velocity Meter Market
Table Threats of Velocity Meter Market
Table Raw Materials Suppliers List
Table Different Production Methods of Velocity Meter
Table Cost Structure Analysis of Velocity Meter
Table Key End Users List
Table Latest News of Velocity Meter Market
Table Merger and Acquisition List
Table Planned/Future Project of Velocity Meter Market
Table Policy of Velocity Meter Market
Table 2020-2030 Regional Export of Velocity Meter
Table 2020-2030 Regional Import of Velocity Meter
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Velocity Meter Market Size and Market Volume List
Table 2020-2030 North America Velocity Meter Demand List by Application
Table 2020-2025 North America Velocity Meter Key Players Sales List
Table 2020-2025 North America Velocity Meter Key Players Market Share List
Table 2020-2030 North America Velocity Meter Demand List by Type
Table 2020-2025 North America Velocity Meter Price List by Type
Table 2020-2030 United States Velocity Meter Market Size and Market Volume List
Table 2020-2030 United States Velocity Meter Import & Export List
Table 2020-2030 Canada Velocity Meter Market Size and Market Volume List
Table 2020-2030 Canada Velocity Meter Import & Export List
Table 2020-2030 Mexico Velocity Meter Market Size and Market Volume List
Table 2020-2030 Mexico Velocity Meter Import & Export List
Table 2020-2030 South America Velocity Meter Market Size and Market Volume List
Table 2020-2030 South America Velocity Meter Demand List by Application
Table 2020-2025 South America Velocity Meter Key Players Sales List
Table 2020-2025 South America Velocity Meter Key Players Market Share List
Table 2020-2030 South America Velocity Meter Demand List by Type
Table 2020-2025 South America Velocity Meter Price List by Type
Table 2020-2030 Brazil Velocity Meter Market Size and Market Volume List
Table 2020-2030 Brazil Velocity Meter Import & Export List
Table 2020-2030 Argentina Velocity Meter Market Size and Market Volume List
Table 2020-2030 Argentina Velocity Meter Import & Export List
Table 2020-2030 Chile Velocity Meter Market Size and Market Volume List
Table 2020-2030 Chile Velocity Meter Import & Export List
Table 2020-2030 Peru Velocity Meter Market Size and Market Volume List
Table 2020-2030 Peru Velocity Meter Import & Export List
Table 2020-2030 Asia & Pacific Velocity Meter Market Size and Market Volume List
Table 2020-2030 Asia & Pacific Velocity Meter Demand List by Application
Table 2020-2025 Asia & Pacific Velocity Meter Key Players Sales List
Table 2020-2025 Asia & Pacific Velocity Meter Key Players Market Share List
Table 2020-2030 Asia & Pacific Velocity Meter Demand List by Type
Table 2020-2025 Asia & Pacific Velocity Meter Price List by Type
Table 2020-2030 China Velocity Meter Market Size and Market Volume List
Table 2020-2030 China Velocity Meter Import & Export List
Table 2020-2030 India Velocity Meter Market Size and Market Volume List
Table 2020-2030 India Velocity Meter Import & Export List
Table 2020-2030 Japan Velocity Meter Market Size and Market Volume List
Table 2020-2030 Japan Velocity Meter Import & Export List
Table 2020-2030 South Korea Velocity Meter Market Size and Market Volume List
Table 2020-2030 South Korea Velocity Meter Import & Export List
Table 2020-2030 Southeast Asia Velocity Meter Market Size List
Table 2020-2030 Southeast Asia Velocity Meter Market Volume List
Table 2020-2030 Southeast Asia Velocity Meter Import List
Table 2020-2030 Southeast Asia Velocity Meter Export List
Table 2020-2030 Australia Velocity Meter Market Size and Market Volume List
Table 2020-2030 Australia Velocity Meter Import & Export List
Table 2020-2030 Europe Velocity Meter Market Size and Market Volume List
Table 2020-2030 Europe Velocity Meter Demand List by Application
Table 2020-2025 Europe Velocity Meter Key Players Sales List
Table 2020-2025 Europe Velocity Meter Key Players Market Share List
Table 2020-2030 Europe Velocity Meter Demand List by Type
Table 2020-2025 Europe Velocity Meter Price List by Type
Table 2020-2030 Germany Velocity Meter Market Size and Market Volume List
Table 2020-2030 Germany Velocity Meter Import & Export List
Table 2020-2030 France Velocity Meter Market Size and Market Volume List
Table 2020-2030 France Velocity Meter Import & Export List
Table 2020-2030 United Kingdom Velocity Meter Market Size and Market Volume List
Table 2020-2030 United Kingdom Velocity Meter Import & Export List
Table 2020-2030 Italy Velocity Meter Market Size and Market Volume List
Table 2020-2030 Italy Velocity Meter Import & Export List
Table 2020-2030 Spain Velocity Meter Market Size and Market Volume List
Table 2020-2030 Spain Velocity Meter Import & Export List
Table 2020-2030 Belgium Velocity Meter Market Size and Market Volume List
Table 2020-2030 Belgium Velocity Meter Import & Export List
Table 2020-2030 Netherlands Velocity Meter Market Size and Market Volume List
Table 2020-2030 Netherlands Velocity Meter Import & Export List
Table 2020-2030 Austria Velocity Meter Market Size and Market Volume List
Table 2020-2030 Austria Velocity Meter Import & Export List
Table 2020-2030 Poland Velocity Meter Market Size and Market Volume List
Table 2020-2030 Poland Velocity Meter Import & Export List
Table 2020-2030 Russia Velocity Meter Market Size and Market Volume List
Table 2020-2030 Russia Velocity Meter Import & Export List
Table 2020-2030 MEA Velocity Meter Market Size and Market Volume List
Table 2020-2030 MEA Velocity Meter Demand List by Application
Table 2020-2025 MEA Velocity Meter Key Players Sales List
Table 2020-2025 MEA Velocity Meter Key Players Market Share List
Table 2020-2030 MEA Velocity Meter Demand List by Type
Table 2020-2025 MEA Velocity Meter Price List by Type
Table 2020-2030 Egypt Velocity Meter Market Size and Market Volume List
Table 2020-2030 Egypt Velocity Meter Import & Export List
Table 2020-2030 Israel Velocity Meter Market Size and Market Volume List
Table 2020-2030 Israel Velocity Meter Import & Export List
Table 2020-2030 South Africa Velocity Meter Market Size and Market Volume List
Table 2020-2030 South Africa Velocity Meter Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Velocity Meter Market Size and Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Velocity Meter Import & Export List
Table 2020-2030 Turkey Velocity Meter Market Size and Market Volume List
Table 2020-2030 Turkey Velocity Meter Import & Export List
Table 2020-2025 Global Velocity Meter Market Size List by Region
Table 2020-2025 Global Velocity Meter Market Size Share List by Region
Table 2020-2025 Global Velocity Meter Market Volume List by Region
Table 2020-2025 Global Velocity Meter Market Volume Share List by Region
Table 2020-2025 Global Velocity Meter Demand List by Application
Table 2020-2025 Global Velocity Meter Demand Market Share List by Application
Table 2020-2025 Global Velocity Meter Key Vendors Sales List
Table 2020-2025 Global Velocity Meter Key Vendors Sales Share List
Table 2020-2025 Global Velocity Meter Key Vendors Revenue List
Table 2020-2025 Global Velocity Meter Key Vendors Revenue Share List
Table 2020-2025 Global Velocity Meter Demand List by Type
Table 2020-2025 Global Velocity Meter Demand Market Share List by Type
Table 2020-2025 Regional Velocity Meter Price List
Table 2025-2030 Global Velocity Meter Market Size List by Region
Table 2025-2030 Global Velocity Meter Market Size Share List by Region
Table 2025-2030 Global Velocity Meter Market Volume List by Region
Table 2025-2030 Global Velocity Meter Market Volume Share List by Region
Table 2025-2030 Global Velocity Meter Demand List by Application
Table 2025-2030 Global Velocity Meter Demand Market Share List by Application
Table 2025-2030 Global Velocity Meter Key Vendors Sales List
Table 2025-2030 Global Velocity Meter Key Vendors Sales Share List
Table 2025-2030 Global Velocity Meter Key Vendors Revenue List
Table 2025-2030 Global Velocity Meter Key Vendors Revenue Share List
Table 2025-2030 Global Velocity Meter Demand List by Type
Table 2025-2030 Global Velocity Meter Demand Market Share List by Type
Table 2025-2030 Velocity Meter Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Velocity Meter Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Velocity Meter Market Size and CAGR
Figure 2020-2030 North America Velocity Meter Market Volume and CAGR
Figure 2020-2030 South America Velocity Meter Market Size and CAGR
Figure 2020-2030 South America Velocity Meter Market Volume and CAGR
Figure 2020-2030 Asia & Pacific Velocity Meter Market Size and CAGR
Figure 2020-2030 Asia & Pacific Velocity Meter Market Volume and CAGR
Figure 2020-2030 Europe Velocity Meter Market Size and CAGR
Figure 2020-2030 Europe Velocity Meter Market Volume and CAGR
Figure 2020-2030 MEA Velocity Meter Market Size and CAGR
Figure 2020-2030 MEA Velocity Meter Market Volume and CAGR
Figure 2020-2025 Global Velocity Meter Market Volume and Growth Rate
Figure 2020-2025 Global Velocity Meter Market Size and Growth Rate
Figure 2025-2030 Global Velocity Meter Market Volume and Growth Rate
Figure 2025-2030 Global Velocity Meter Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |