Enterprise Asset Management Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

By: HDIN Research Published: 2025-10-19 Pages: 90
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Enterprise Asset Management Market Summary
Enterprise Asset Management (EAM) refers to software and services designed to optimize the lifecycle management of physical assets, including machinery, equipment, facilities, and vehicles, across industries. EAM systems enable organizations to track, maintain, and analyze assets to maximize uptime, reduce operational costs, and ensure regulatory compliance. These solutions integrate predictive maintenance, IoT sensors, and AI-driven analytics to enhance asset performance, extending beyond traditional maintenance to encompass inventory management, work order automation, and sustainability tracking. The industry is characterized by its reliance on digital transformation, with EAM platforms leveraging cloud computing, machine learning, and mobile interfaces to provide real-time insights and remote accessibility. EAM systems are critical in asset-intensive sectors like manufacturing, energy, and transportation, where downtime can cost millions per hour. The market is driven by the need for operational efficiency, with modern platforms reducing maintenance costs by up to 25% through predictive algorithms. The global EAM market is estimated to reach between USD 5.0 billion and USD 10.0 billion by 2025. From 2025 to 2030, the market is projected to grow at a compound annual growth rate (CAGR) of approximately 11.0% to 20.0%, fueled by increasing adoption of Industry 4.0 technologies, regulatory pressures for sustainability, and the expansion of IoT-enabled asset tracking. This growth reflects EAM’s pivotal role in enabling data-driven decision-making and operational resilience in a digital-first economy.
Industry Characteristics
EAM systems are defined by their ability to centralize asset data, integrating modules for maintenance scheduling, asset tracking, and performance analytics. Advanced platforms incorporate AI to predict equipment failures with 85% accuracy and IoT for real-time condition monitoring, reducing unplanned downtime by 30%. The industry emphasizes interoperability, with APIs enabling integration with ERP, CMMS, and SCADA systems. Unlike standalone maintenance tools, EAM offers end-to-end lifecycle management, from procurement to decommissioning, with mobile apps enhancing field technician efficiency. The sector is highly competitive, with vendors offering modular solutions to cater to diverse enterprise needs, from predictive maintenance in heavy industry to compliance tracking in regulated sectors. Cloud-based EAM dominates due to its scalability and lower upfront costs, while on-premise solutions persist in industries with stringent data security requirements. Sustainability is a growing focus, with EAM platforms optimizing energy use and supporting circular economy practices by extending asset lifespans. The industry’s high customization drives partnerships between vendors and enterprises, ensuring tailored solutions for specific workflows. The shift to hybrid work models and remote operations further accelerates demand for cloud-native EAM with robust cybersecurity features.
Regional Market Trends
EAM adoption aligns with industrial and digital infrastructure development, with regional growth tied to asset-intensive industries and technology investments.

North America: This region is a major market, with growth projected at 10.5%–18.5% CAGR through 2030. The United States leads, driven by manufacturing and energy sectors in Texas and California, where EAM supports predictive maintenance for oil rigs and automotive plants. Canada’s mining and utilities in Alberta adopt EAM for equipment reliability. Federal incentives for smart manufacturing and ESG compliance fuel adoption, though high implementation costs challenge SMEs. Trends include AI-integrated EAM for data centers in Virginia.

Europe: Europe’s market is expected to grow at 10.0%–17.5% CAGR. Germany dominates with its Industry 4.0 leadership, using EAM in automotive plants in Bavaria for robotic maintenance. The UK’s energy sector in Scotland leverages EAM for wind turbine optimization, while France’s aerospace industry in Toulouse adopts it for asset tracking. EU sustainability regulations drive demand for green EAM solutions, but cross-border data compliance complexities hinder seamless deployment.

Asia-Pacific (APAC): APAC is the fastest-growing region, with a 12.0%–21.0% CAGR. China leads with manufacturing hubs in Shanghai adopting EAM for smart factories, supported by Made in China 2025. India’s industrial growth in Gujarat drives EAM for textile and chemical plants, while Japan’s automotive sector in Nagoya uses it for production line efficiency. South Korea’s semiconductor fabs in Seoul integrate EAM for equipment uptime. Government subsidies and 5G rollouts accelerate adoption, though data localization laws pose challenges.

Latin America: This market grows at 9.0%–16.0% CAGR. Brazil’s energy and manufacturing sectors in São Paulo adopt EAM for hydroelectric plants and automotive assembly. Mexico’s maquiladoras in Monterrey use EAM for electronics production. Economic volatility limits large-scale deployments, but cloud-based EAM gains traction for cost efficiency. Trends include IoT-enabled EAM for agriculture in Argentina.

Middle East and Africa (MEA): MEA sees 9.5%–17.0% CAGR. The UAE and Saudi Arabia lead through Vision 2030, with EAM supporting oil and gas assets in Abu Dhabi and smart city infrastructure in Riyadh. Israel’s high-tech sector in Tel Aviv adopts EAM for R&D facilities. Limited digital infrastructure slows adoption, but investments in renewable energy, like solar farms in South Africa, drive demand for EAM in asset optimization.


Application Analysis
EAM applications are segmented by enterprise size, each with distinct operational needs and growth dynamics.

Large Enterprises: This segment dominates, with growth at 11.5%–20.0% CAGR through 2030. Large enterprises in manufacturing, energy, and transportation use EAM for complex asset portfolios, integrating IoT for real-time monitoring and AI for predictive maintenance. Trends include digital twin adoption for asset simulation, reducing maintenance costs by 20%. Global firms like Siemens leverage EAM for factory networks, though integration with legacy systems remains complex.

Small and Medium Enterprises (SMEs): SMEs grow at 10.0%–18.0% CAGR, driven by cloud-based EAM’s affordability. SMEs in retail and logistics adopt EAM for fleet and facility management, with mobile apps enhancing field operations. Trends include subscription-based models and pre-configured solutions, reducing setup time by 30%. Cost sensitivity and limited IT expertise challenge adoption, but scalable platforms drive uptake in APAC and Latin America.


Deployment Analysis
EAM is categorized by deployment type, with cloud and on-premise models addressing different enterprise priorities.

Cloud: The fastest-growing segment, with 12.0%–21.0% CAGR, cloud EAM offers scalability, remote access, and lower CapEx. SaaS models dominate, with multi-tenant architectures reducing costs by 25%. Trends include AI-driven analytics hosted on AWS and Azure, supporting real-time insights for global enterprises. Cybersecurity concerns drive demand for zero-trust frameworks, though reliance on internet connectivity poses risks in remote regions.

On-Premise: Growing at 9.5%–17.0% CAGR, on-premise EAM is preferred in regulated industries like aerospace and healthcare for data control. It supports legacy system integration, critical for older manufacturing plants. Trends include hybrid deployments combining on-premise security with cloud analytics. High upfront costs and maintenance needs limit adoption, but customization appeals to large enterprises in Europe and North America.


Company Landscape
The EAM market features global tech leaders and specialized vendors, leveraging expertise in software and IoT.

IBM Maximo: A U.S.-based leader, IBM Maximo offers AI-driven EAM with predictive maintenance, serving manufacturing and energy sectors. Its cloud platform supports global clients like BP, with strong presence in North America and APAC.

SAP EAM: German giant SAP provides EAM integrated with its ERP suite, widely used in Europe’s automotive and chemical industries. Its S/4HANA platform enhances asset analytics, gaining traction in China’s smart factories.

Oracle EAM: U.S.-based Oracle’s cloud-native EAM supports utilities and transportation, with IoT integration for real-time monitoring. Its deployments in the UAE’s energy sector highlight scalability for large enterprises.

Infor EAM: Offers flexible EAM for manufacturing and healthcare, with mobile-first solutions. Its U.S. and European client base, including hospitals, adopts Infor for compliance tracking, expanding in Latin America.

AssetWorks: U.S. firm specializing in fleet and facility EAM, serving government and education sectors. Its cloud solutions gain traction in North America’s municipalities, with focus on sustainability.

Fiix (Rockwell Automation): Canadian provider, acquired by Rockwell, offers cloud EAM for SMEs in manufacturing. Its AI-driven maintenance tools reduce downtime, with growth in APAC’s industrial hubs.

UpKeep: U.S.-based mobile-first EAM for SMEs, UpKeep serves retail and logistics with affordable solutions. Its adoption in Latin America’s e-commerce sector highlights ease of use.

eMaint: Part of Fluke, eMaint’s cloud EAM targets manufacturing and energy, with strong U.S. presence. Its predictive tools support wind farms in Europe, driving efficiency.

Maintenance Connection: U.S. provider of EAM for facilities management, serving healthcare and education. Its scalable platform gains traction in MEA’s smart cities.

Facilio: New York-based startup offering cloud EAM for real estate and retail. Its IoT-driven platform supports SMEs in India and the UAE, emphasizing sustainability.


These vendors drive innovation through partnerships with IoT and cloud providers, ensuring robust integrations and scalability.
Industry Value Chain Analysis
The EAM value chain spans software development to enterprise deployment, emphasizing digital integration and support.

Raw Materials: Inputs include cloud infrastructure (servers, storage) and software licenses for AI and IoT platforms, sourced from providers like Microsoft and AWS. Supply chain disruptions, like chip shortages, impact server availability for cloud EAM.

Development: EAM platforms are developed using agile methodologies, with Python and Java for AI analytics and mobile apps. Cloud-native architectures ensure scalability, while on-premise solutions require custom hardware integration. Development cycles are shortened by 20% through DevOps.

Distribution: EAM is delivered via SaaS subscriptions or direct licenses, with vendors like SAP offering global support. Channel partners and MSPs distribute to SMEs, while digital platforms streamline updates. Data localization laws complicate global delivery, favoring regional hubs.

Downstream Applications: Enterprises integrate EAM into operations, supporting manufacturing, energy, and logistics. Feedback from asset performance refines AI models, with managed services ensuring 99.5% uptime. Subscription models drive recurring revenue, with customization for industry-specific workflows.


The chain’s digital focus enables flexibility, with vertical integration by firms like IBM ensuring seamless service delivery.
Opportunities and Challenges
EAM offers significant opportunities. The rise of Industry 4.0, with 50 billion IoT devices by 2030, drives demand for real-time asset monitoring. Sustainability mandates, like EU’s ESG frameworks, fuel EAM adoption for energy optimization, reducing emissions by 15%. Emerging markets in APAC and MEA offer growth via smart city and manufacturing investments, while cloud EAM’s affordability attracts SMEs. AI and digital twin integration enhances efficiency, cutting maintenance costs by 25%.
Challenges include high implementation costs, with large-scale EAM projects exceeding USD 1 million, deterring smaller firms. Cybersecurity risks, with 30% annual rise in IoT attacks, demand robust encryption. Skill shortages—needing 1 million IT specialists globally—strain deployment, and legacy system integration slows digitalization. Regulatory disparities, like GDPR vs. CCPA, complicate compliance, while competition from niche CMMS solutions pressures pricing. Innovation in modular and AI-driven EAM will shape market resilience.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Enterprise Asset Management Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Enterprise Asset Management Market in North America (2020-2030)
8.1 Enterprise Asset Management Market Size
8.2 Enterprise Asset Management Market by End Use
8.3 Competition by Players/Suppliers
8.4 Enterprise Asset Management Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Enterprise Asset Management Market in South America (2020-2030)
9.1 Enterprise Asset Management Market Size
9.2 Enterprise Asset Management Market by End Use
9.3 Competition by Players/Suppliers
9.4 Enterprise Asset Management Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Enterprise Asset Management Market in Asia & Pacific (2020-2030)
10.1 Enterprise Asset Management Market Size
10.2 Enterprise Asset Management Market by End Use
10.3 Competition by Players/Suppliers
10.4 Enterprise Asset Management Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Enterprise Asset Management Market in Europe (2020-2030)
11.1 Enterprise Asset Management Market Size
11.2 Enterprise Asset Management Market by End Use
11.3 Competition by Players/Suppliers
11.4 Enterprise Asset Management Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Enterprise Asset Management Market in MEA (2020-2030)
12.1 Enterprise Asset Management Market Size
12.2 Enterprise Asset Management Market by End Use
12.3 Competition by Players/Suppliers
12.4 Enterprise Asset Management Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Enterprise Asset Management Market (2020-2025)
13.1 Enterprise Asset Management Market Size
13.2 Enterprise Asset Management Market by End Use
13.3 Competition by Players/Suppliers
13.4 Enterprise Asset Management Market Size by Type
Chapter 14 Global Enterprise Asset Management Market Forecast (2025-2030)
14.1 Enterprise Asset Management Market Size Forecast
14.2 Enterprise Asset Management Application Forecast
14.3 Competition by Players/Suppliers
14.4 Enterprise Asset Management Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 IBM Maximo
15.1.1 Company Profile
15.1.2 Main Business and Enterprise Asset Management Information
15.1.3 SWOT Analysis of IBM Maximo
15.1.4 IBM Maximo Enterprise Asset Management Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 SAP EAM
15.2.1 Company Profile
15.2.2 Main Business and Enterprise Asset Management Information
15.2.3 SWOT Analysis of SAP EAM
15.2.4 SAP EAM Enterprise Asset Management Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Oracle EAM
15.3.1 Company Profile
15.3.2 Main Business and Enterprise Asset Management Information
15.3.3 SWOT Analysis of Oracle EAM
15.3.4 Oracle EAM Enterprise Asset Management Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Infor EAM
15.4.1 Company Profile
15.4.2 Main Business and Enterprise Asset Management Information
15.4.3 SWOT Analysis of Infor EAM
15.4.4 Infor EAM Enterprise Asset Management Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 AssetWorks
15.5.1 Company Profile
15.5.2 Main Business and Enterprise Asset Management Information
15.5.3 SWOT Analysis of AssetWorks
15.5.4 AssetWorks Enterprise Asset Management Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Fiix (Rockwell Automation)
15.6.1 Company Profile
15.6.2 Main Business and Enterprise Asset Management Information
15.6.3 SWOT Analysis of Fiix (Rockwell Automation)
15.6.4 Fiix (Rockwell Automation) Enterprise Asset Management Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation and Acronyms
Table Research Scope of Enterprise Asset Management Report
Table Data Sources of Enterprise Asset Management Report
Table Major Assumptions of Enterprise Asset Management Report
Table Enterprise Asset Management Classification
Table Enterprise Asset Management Applications
Table Drivers of Enterprise Asset Management Market
Table Restraints of Enterprise Asset Management Market
Table Opportunities of Enterprise Asset Management Market
Table Threats of Enterprise Asset Management Market
Table Raw Materials Suppliers
Table Different Production Methods of Enterprise Asset Management
Table Cost Structure Analysis of Enterprise Asset Management
Table Key End Users
Table Latest News of Enterprise Asset Management Market
Table Merger and Acquisition
Table Planned/Future Project of Enterprise Asset Management Market
Table Policy of Enterprise Asset Management Market
Table 2020-2030 North America Enterprise Asset Management Market Size
Table 2020-2030 North America Enterprise Asset Management Market Size by Application
Table 2020-2025 North America Enterprise Asset Management Key Players Revenue
Table 2020-2025 North America Enterprise Asset Management Key Players Market Share
Table 2020-2030 North America Enterprise Asset Management Market Size by Type
Table 2020-2030 United States Enterprise Asset Management Market Size
Table 2020-2030 Canada Enterprise Asset Management Market Size
Table 2020-2030 Mexico Enterprise Asset Management Market Size
Table 2020-2030 South America Enterprise Asset Management Market Size
Table 2020-2030 South America Enterprise Asset Management Market Size by Application
Table 2020-2025 South America Enterprise Asset Management Key Players Revenue
Table 2020-2025 South America Enterprise Asset Management Key Players Market Share
Table 2020-2030 South America Enterprise Asset Management Market Size by Type
Table 2020-2030 Brazil Enterprise Asset Management Market Size
Table 2020-2030 Argentina Enterprise Asset Management Market Size
Table 2020-2030 Chile Enterprise Asset Management Market Size
Table 2020-2030 Peru Enterprise Asset Management Market Size
Table 2020-2030 Asia & Pacific Enterprise Asset Management Market Size
Table 2020-2030 Asia & Pacific Enterprise Asset Management Market Size by Application
Table 2020-2025 Asia & Pacific Enterprise Asset Management Key Players Revenue
Table 2020-2025 Asia & Pacific Enterprise Asset Management Key Players Market Share
Table 2020-2030 Asia & Pacific Enterprise Asset Management Market Size by Type
Table 2020-2030 China Enterprise Asset Management Market Size
Table 2020-2030 India Enterprise Asset Management Market Size
Table 2020-2030 Japan Enterprise Asset Management Market Size
Table 2020-2030 South Korea Enterprise Asset Management Market Size
Table 2020-2030 Southeast Asia Enterprise Asset Management Market Size
Table 2020-2030 Australia Enterprise Asset Management Market Size
Table 2020-2030 Europe Enterprise Asset Management Market Size
Table 2020-2030 Europe Enterprise Asset Management Market Size by Application
Table 2020-2025 Europe Enterprise Asset Management Key Players Revenue
Table 2020-2025 Europe Enterprise Asset Management Key Players Market Share
Table 2020-2030 Europe Enterprise Asset Management Market Size by Type
Table 2020-2030 Germany Enterprise Asset Management Market Size
Table 2020-2030 France Enterprise Asset Management Market Size
Table 2020-2030 United Kingdom Enterprise Asset Management Market Size
Table 2020-2030 Italy Enterprise Asset Management Market Size
Table 2020-2030 Spain Enterprise Asset Management Market Size
Table 2020-2030 Belgium Enterprise Asset Management Market Size
Table 2020-2030 Netherlands Enterprise Asset Management Market Size
Table 2020-2030 Austria Enterprise Asset Management Market Size
Table 2020-2030 Poland Enterprise Asset Management Market Size
Table 2020-2030 Russia Enterprise Asset Management Market Size
Table 2020-2030 MEA Enterprise Asset Management Market Size
Table 2020-2030 MEA Enterprise Asset Management Market Size by Application
Table 2020-2025 MEA Enterprise Asset Management Key Players Revenue
Table 2020-2025 MEA Enterprise Asset Management Key Players Market Share
Table 2020-2030 MEA Enterprise Asset Management Market Size by Type
Table 2020-2030 Egypt Enterprise Asset Management Market Size
Table 2020-2030 Israel Enterprise Asset Management Market Size
Table 2020-2030 South Africa Enterprise Asset Management Market Size
Table 2020-2030 Gulf Cooperation Council Countries Enterprise Asset Management Market Size
Table 2020-2030 Turkey Enterprise Asset Management Market Size
Table 2020-2025 Global Enterprise Asset Management Market Size by Region
Table 2020-2025 Global Enterprise Asset Management Market Size Share by Region
Table 2020-2025 Global Enterprise Asset Management Market Size by Application
Table 2020-2025 Global Enterprise Asset Management Market Share by Application
Table 2020-2025 Global Enterprise Asset Management Key Vendors Revenue
Table 2020-2025 Global Enterprise Asset Management Key Vendors Market Share
Table 2020-2025 Global Enterprise Asset Management Market Size by Type
Table 2020-2025 Global Enterprise Asset Management Market Share by Type
Table 2025-2030 Global Enterprise Asset Management Market Size by Region
Table 2025-2030 Global Enterprise Asset Management Market Size Share by Region
Table 2025-2030 Global Enterprise Asset Management Market Size by Application
Table 2025-2030 Global Enterprise Asset Management Market Share by Application
Table 2025-2030 Global Enterprise Asset Management Key Vendors Revenue
Table 2025-2030 Global Enterprise Asset Management Key Vendors Market Share
Table 2025-2030 Global Enterprise Asset Management Market Size by Type
Table 2025-2030 Enterprise Asset Management Global Market Share by Type

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Enterprise Asset Management Picture
Figure 2020-2030 North America Enterprise Asset Management Market Size and CAGR
Figure 2020-2030 South America Enterprise Asset Management Market Size and CAGR
Figure 2020-2030 Asia & Pacific Enterprise Asset Management Market Size and CAGR
Figure 2020-2030 Europe Enterprise Asset Management Market Size and CAGR
Figure 2020-2030 MEA Enterprise Asset Management Market Size and CAGR
Figure 2020-2025 Global Enterprise Asset Management Market Size and Growth Rate
Figure 2025-2030 Global Enterprise Asset Management Market Size and Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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