ECMO Machines Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Extracorporeal Membrane Oxygenation (ECMO) machines are advanced medical devices that provide temporary cardiac and respiratory support to patients with severe heart or lung failure. By oxygenating blood outside the body and removing carbon dioxide, ECMO machines sustain life in critical conditions where conventional ventilation or cardiac support fails. These machines are pivotal in intensive care settings, bridging patients to recovery, transplant, or other interventions. ECMO systems integrate pumps, oxygenators, and heat exchangers, requiring precise engineering to ensure biocompatibility and reliability. The technology is highly specialized, with applications spanning neonatal, pediatric, and adult care, addressing conditions like acute respiratory distress syndrome (ARDS), cardiogenic shock, and congenital defects. The global ECMO market is expected to reach USD 400 million to USD 800 million by 2025. Despite its niche status within the broader medical device industry, ECMO’s life-saving role ensures steady demand. From 2025 to 2030, the market is projected to grow at a compound annual growth rate (CAGR) of approximately 2.0% to 8.0%, driven by rising critical care needs, advancements in ECMO technology, and increasing adoption in emerging markets. Growth reflects the balance between high costs and expanding clinical applications, alongside efforts to improve device portability and patient outcomes.
Industry Characteristics
ECMO machines represent a pinnacle of medical engineering, combining fluid dynamics, material science, and digital monitoring to deliver life-sustaining therapy. Unlike ventilators, which support lung function alone, ECMO provides both cardiac and pulmonary support, making it indispensable for complex cases. The industry is characterized by high barriers to entry due to stringent regulatory approvals, complex manufacturing, and the need for specialized training. Manufacturers often integrate ECMO systems with broader critical care portfolios, leveraging economies of scale in R&D and distribution. The market is also shaped by clinical guidelines from organizations like the Extracorporeal Life Support Organization (ELSO), which standardize protocols and drive adoption. ECMO’s role is synergistic, akin to auxiliary antioxidants in polymers, enhancing patient survival when primary treatments falter. Demand is fueled by increasing incidences of respiratory and cardiac diseases, aging populations, and advancements in minimally invasive cannulation techniques, which reduce complications and broaden applicability.
Regional Market Trends
ECMO adoption varies by region, reflecting healthcare infrastructure, reimbursement policies, and clinical expertise.
North America: The North American market is projected to grow at a CAGR of 2.0%–6.0% through 2030. The United States leads due to its advanced healthcare systems, high ICU capacity, and robust reimbursement frameworks. Demand is driven by ARDS cases linked to chronic diseases and post-COVID complications. Canada’s growth is supported by government-funded healthcare and regional ECMO centers, though adoption is slower due to cost constraints.
Europe: Europe anticipates growth in the 2.5%–6.5% range. Germany, France, and the UK drive demand through well-established critical care networks and research hubs like EuroELSO. Regulatory emphasis on patient safety and device efficacy sustains innovation, with a focus on portable ECMO for inter-hospital transfers. Nordic countries contribute through specialized pediatric applications.
Asia-Pacific (APAC): APAC is the fastest-growing region, with a projected CAGR of 4.0%–8.0%. China and Japan lead due to large hospital networks and increasing investments in critical care infrastructure. India’s growth is spurred by rising private healthcare spending and neonatal ECMO adoption. South Korea’s advanced medical device ecosystem supports localized manufacturing and training.
Latin America: The Latin American market is expected to grow at 3.0%–7.0%. Brazil and Mexico are key markets, driven by expanding private hospitals and government initiatives to enhance ICU capabilities. Economic constraints limit widespread adoption, but partnerships with global manufacturers are improving access.
Middle East and Africa (MEA): MEA projects growth of 3.5%–7.5%. The UAE and Saudi Arabia lead due to investments in healthcare modernization, with ECMO centers emerging in major hospitals. South Africa’s growth is slower but supported by academic medical centers focusing on pediatric applications.
Application Analysis
ECMO applications are segmented into Neonates, Pediatric, and Adult, each with distinct clinical needs and growth dynamics.
Neonates: This segment, projected to grow at 2.5%–6.5% CAGR, focuses on congenital diaphragmatic hernia and persistent pulmonary hypertension. Advances in smaller cannulae and biocompatible materials enhance neonatal outcomes, with trends toward earlier intervention to improve survival rates.
Pediatric: With a growth rate of 2.0%–6.0%, pediatric ECMO addresses congenital heart defects and severe infections. Innovations in pump design reduce hemolysis, while regional training programs expand adoption in pediatric ICUs, particularly in APAC and North America.
Adult: The largest segment, with a 3.0%–7.5% CAGR, is driven by ARDS, post-surgical complications, and cardiogenic shock. Trends include portable ECMO for bridge-to-transplant and integration with AI-driven monitoring to optimize patient management.
By type, ECMO machines are categorized as Veno-Arterial (VA), Veno-Venous (VV), and Arterio-Venous (AV). VA ECMO, with a 3.0%–7.0% CAGR, supports both heart and lung function, dominating adult applications. VV ECMO, growing at 2.5%–6.5%, is preferred for respiratory failure, with advancements in dual-lumen cannulae improving efficiency. AV ECMO, with a 1.5%–5.0% CAGR, is less common but used in niche scenarios, with limited growth due to complexity.
Company Landscape
The ECMO market features global and specialized players, many integrating ECMO into broader cardiovascular portfolios.
Medtronic: A global leader, Medtronic offers ECMO systems alongside its cardiac care solutions, emphasizing compact designs for adult and pediatric use.
Terumo Corporation: Japan-based Terumo excels in oxygenator technology, with a strong APAC presence and innovations in biocompatible coatings.
Fresenius Medical Care: Known for dialysis, Fresenius extends its expertise to ECMO, focusing on integrated critical care systems in Europe and North America.
LivaNova PLC: LivaNova’s ECMO portfolio targets neonatal and adult applications, with advancements in centrifugal pumps for reduced hemolysis.
Getinge AB: A Swedish firm, Getinge provides comprehensive ECMO solutions, with a focus on modular systems and global training programs.
Industry Value Chain Analysis
The ECMO value chain spans raw materials to clinical deployment. Upstream, biocompatible polymers and medical-grade metals are sourced for oxygenators and cannulae, requiring stringent quality control. Manufacturing involves precision assembly in cleanroom facilities, with companies like Medtronic integrating automation for scalability. Distribution leverages global medical supply chains, with direct sales to hospitals and partnerships with distributors in emerging markets. Downstream, hospitals and ICUs integrate ECMO into critical care protocols, supported by training and maintenance services. The chain emphasizes reliability and regulatory compliance, ensuring patient safety across applications.
Opportunities and Challenges
The ECMO market offers opportunities like rising demand for critical care in aging populations, technological advancements in portable and AI-integrated systems, and expanding applications in emerging markets. Challenges include high costs limiting accessibility, complex training requirements for clinicians, and regulatory hurdles delaying market entry for new players.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 ECMO Machines Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of ECMO Machines by Region
8.2 Import of ECMO Machines by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast ECMO Machines Market in North America (2020-2030)
9.1 ECMO Machines Market Size
9.2 ECMO Machines Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast ECMO Machines Market in South America (2020-2030)
10.1 ECMO Machines Market Size
10.2 ECMO Machines Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast ECMO Machines Market in Asia & Pacific (2020-2030)
11.1 ECMO Machines Market Size
11.2 ECMO Machines Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 india
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast ECMO Machines Market in Europe (2020-2030)
12.1 ECMO Machines Market Size
12.2 ECMO Machines Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast ECMO Machines Market in MEA (2020-2030)
13.1 ECMO Machines Market Size
13.2 ECMO Machines Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global ECMO Machines Market (2020-2025)
14.1 ECMO Machines Market Size
14.2 ECMO Machines Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global ECMO Machines Market Forecast (2025-2030)
15.1 ECMO Machines Market Size Forecast
15.2 ECMO Machines Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Medtronic
15.1.1 Company Profile
15.1.2 Main Business and ECMO Machines Information
15.1.3 SWOT Analysis of Medtronic
15.1.4 Medtronic ECMO Machines Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Terumo Corporation
15.2.1 Company Profile
15.2.2 Main Business and ECMO Machines Information
15.2.3 SWOT Analysis of Terumo Corporation
15.2.4 Terumo Corporation ECMO Machines Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Fresenius Medical Care
15.3.1 Company Profile
15.3.2 Main Business and ECMO Machines Information
15.3.3 SWOT Analysis of Fresenius Medical Care
15.3.4 Fresenius Medical Care ECMO Machines Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 LivaNova PLC
15.4.1 Company Profile
15.4.2 Main Business and ECMO Machines Information
15.4.3 SWOT Analysis of LivaNova PLC
15.4.4 LivaNova PLC ECMO Machines Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Nipro Corporation
15.5.1 Company Profile
15.5.2 Main Business and ECMO Machines Information
15.5.3 SWOT Analysis of Nipro Corporation
15.5.4 Nipro Corporation ECMO Machines Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Getinge AB
15.6.1 Company Profile
15.6.2 Main Business and ECMO Machines Information
15.6.3 SWOT Analysis of Getinge AB
15.6.4 Getinge AB ECMO Machines Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope of ECMO Machines Report
Table Data Sources of ECMO Machines Report
Table Major Assumptions of ECMO Machines Report
Table ECMO Machines Classification
Table ECMO Machines Applications List
Table Drivers of ECMO Machines Market
Table Restraints of ECMO Machines Market
Table Opportunities of ECMO Machines Market
Table Threats of ECMO Machines Market
Table Raw Materials Suppliers List
Table Different Production Methods of ECMO Machines
Table Cost Structure Analysis of ECMO Machines
Table Key End Users List
Table Latest News of ECMO Machines Market
Table Merger and Acquisition List
Table Planned/Future Project of ECMO Machines Market
Table Policy of ECMO Machines Market
Table 2020-2030 Regional Export of ECMO Machines
Table 2020-2030 Regional Import of ECMO Machines
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America ECMO Machines Market Size and Market Volume List
Table 2020-2030 North America ECMO Machines Demand List by Application
Table 2020-2025 North America ECMO Machines Key Players Sales List
Table 2020-2025 North America ECMO Machines Key Players Market Share List
Table 2020-2030 North America ECMO Machines Demand List by Type
Table 2020-2025 North America ECMO Machines Price List by Type
Table 2020-2030 United States ECMO Machines Market Size and Market Volume List
Table 2020-2030 United States ECMO Machines Import & Export List
Table 2020-2030 Canada ECMO Machines Market Size and Market Volume List
Table 2020-2030 Canada ECMO Machines Import & Export List
Table 2020-2030 Mexico ECMO Machines Market Size and Market Volume List
Table 2020-2030 Mexico ECMO Machines Import & Export List
Table 2020-2030 South America ECMO Machines Market Size and Market Volume List
Table 2020-2030 South America ECMO Machines Demand List by Application
Table 2020-2025 South America ECMO Machines Key Players Sales List
Table 2020-2025 South America ECMO Machines Key Players Market Share List
Table 2020-2030 South America ECMO Machines Demand List by Type
Table 2020-2025 South America ECMO Machines Price List by Type
Table 2020-2030 Brazil ECMO Machines Market Size and Market Volume List
Table 2020-2030 Brazil ECMO Machines Import & Export List
Table 2020-2030 Argentina ECMO Machines Market Size and Market Volume List
Table 2020-2030 Argentina ECMO Machines Import & Export List
Table 2020-2030 Chile ECMO Machines Market Size and Market Volume List
Table 2020-2030 Chile ECMO Machines Import & Export List
Table 2020-2030 Peru ECMO Machines Market Size and Market Volume List
Table 2020-2030 Peru ECMO Machines Import & Export List
Table 2020-2030 Asia & Pacific ECMO Machines Market Size and Market Volume List
Table 2020-2030 Asia & Pacific ECMO Machines Demand List by Application
Table 2020-2025 Asia & Pacific ECMO Machines Key Players Sales List
Table 2020-2025 Asia & Pacific ECMO Machines Key Players Market Share List
Table 2020-2030 Asia & Pacific ECMO Machines Demand List by Type
Table 2020-2025 Asia & Pacific ECMO Machines Price List by Type
Table 2020-2030 China ECMO Machines Market Size and Market Volume List
Table 2020-2030 China ECMO Machines Import & Export List
Table 2020-2030 India ECMO Machines Market Size and Market Volume List
Table 2020-2030 India ECMO Machines Import & Export List
Table 2020-2030 Japan ECMO Machines Market Size and Market Volume List
Table 2020-2030 Japan ECMO Machines Import & Export List
Table 2020-2030 South Korea ECMO Machines Market Size and Market Volume List
Table 2020-2030 South Korea ECMO Machines Import & Export List
Table 2020-2030 Southeast Asia ECMO Machines Market Size List
Table 2020-2030 Southeast Asia ECMO Machines Market Volume List
Table 2020-2030 Southeast Asia ECMO Machines Import List
Table 2020-2030 Southeast Asia ECMO Machines Export List
Table 2020-2030 Australia ECMO Machines Market Size and Market Volume List
Table 2020-2030 Australia ECMO Machines Import & Export List
Table 2020-2030 Europe ECMO Machines Market Size and Market Volume List
Table 2020-2030 Europe ECMO Machines Demand List by Application
Table 2020-2025 Europe ECMO Machines Key Players Sales List
Table 2020-2025 Europe ECMO Machines Key Players Market Share List
Table 2020-2030 Europe ECMO Machines Demand List by Type
Table 2020-2025 Europe ECMO Machines Price List by Type
Table 2020-2030 Germany ECMO Machines Market Size and Market Volume List
Table 2020-2030 Germany ECMO Machines Import & Export List
Table 2020-2030 France ECMO Machines Market Size and Market Volume List
Table 2020-2030 France ECMO Machines Import & Export List
Table 2020-2030 United Kingdom ECMO Machines Market Size and Market Volume List
Table 2020-2030 United Kingdom ECMO Machines Import & Export List
Table 2020-2030 Italy ECMO Machines Market Size and Market Volume List
Table 2020-2030 Italy ECMO Machines Import & Export List
Table 2020-2030 Spain ECMO Machines Market Size and Market Volume List
Table 2020-2030 Spain ECMO Machines Import & Export List
Table 2020-2030 Belgium ECMO Machines Market Size and Market Volume List
Table 2020-2030 Belgium ECMO Machines Import & Export List
Table 2020-2030 Netherlands ECMO Machines Market Size and Market Volume List
Table 2020-2030 Netherlands ECMO Machines Import & Export List
Table 2020-2030 Austria ECMO Machines Market Size and Market Volume List
Table 2020-2030 Austria ECMO Machines Import & Export List
Table 2020-2030 Poland ECMO Machines Market Size and Market Volume List
Table 2020-2030 Poland ECMO Machines Import & Export List
Table 2020-2030 Russia ECMO Machines Market Size and Market Volume List
Table 2020-2030 Russia ECMO Machines Import & Export List
Table 2020-2030 MEA ECMO Machines Market Size and Market Volume List
Table 2020-2030 MEA ECMO Machines Demand List by Application
Table 2020-2025 MEA ECMO Machines Key Players Sales List
Table 2020-2025 MEA ECMO Machines Key Players Market Share List
Table 2020-2030 MEA ECMO Machines Demand List by Type
Table 2020-2025 MEA ECMO Machines Price List by Type
Table 2020-2030 Egypt ECMO Machines Market Size and Market Volume List
Table 2020-2030 Egypt ECMO Machines Import & Export List
Table 2020-2030 Israel ECMO Machines Market Size and Market Volume List
Table 2020-2030 Israel ECMO Machines Import & Export List
Table 2020-2030 South Africa ECMO Machines Market Size and Market Volume List
Table 2020-2030 South Africa ECMO Machines Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries ECMO Machines Market Size and Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries ECMO Machines Import & Export List
Table 2020-2030 Turkey ECMO Machines Market Size and Market Volume List
Table 2020-2030 Turkey ECMO Machines Import & Export List
Table 2020-2025 Global ECMO Machines Market Size List by Region
Table 2020-2025 Global ECMO Machines Market Size Share List by Region
Table 2020-2025 Global ECMO Machines Market Volume List by Region
Table 2020-2025 Global ECMO Machines Market Volume Share List by Region
Table 2020-2025 Global ECMO Machines Demand List by Application
Table 2020-2025 Global ECMO Machines Demand Market Share List by Application
Table 2020-2025 Global ECMO Machines Key Vendors Sales List
Table 2020-2025 Global ECMO Machines Key Vendors Sales Share List
Table 2020-2025 Global ECMO Machines Key Vendors Revenue List
Table 2020-2025 Global ECMO Machines Key Vendors Revenue Share List
Table 2020-2025 Global ECMO Machines Demand List by Type
Table 2020-2025 Global ECMO Machines Demand Market Share List by Type
Table 2020-2025 Regional ECMO Machines Price List
Table 2025-2030 Global ECMO Machines Market Size List by Region
Table 2025-2030 Global ECMO Machines Market Size Share List by Region
Table 2025-2030 Global ECMO Machines Market Volume List by Region
Table 2025-2030 Global ECMO Machines Market Volume Share List by Region
Table 2025-2030 Global ECMO Machines Demand List by Application
Table 2025-2030 Global ECMO Machines Demand Market Share List by Application
Table 2025-2030 Global ECMO Machines Key Vendors Sales List
Table 2025-2030 Global ECMO Machines Key Vendors Sales Share List
Table 2025-2030 Global ECMO Machines Key Vendors Revenue List
Table 2025-2030 Global ECMO Machines Key Vendors Revenue Share List
Table 2025-2030 Global ECMO Machines Demand List by Type
Table 2025-2030 Global ECMO Machines Demand Market Share List by Type
Table 2025-2030 ECMO Machines Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure ECMO Machines Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America ECMO Machines Market Size and CAGR
Figure 2020-2030 North America ECMO Machines Market Volume and CAGR
Figure 2020-2030 South America ECMO Machines Market Size and CAGR
Figure 2020-2030 South America ECMO Machines Market Volume and CAGR
Figure 2020-2030 Asia & Pacific ECMO Machines Market Size and CAGR
Figure 2020-2030 Asia & Pacific ECMO Machines Market Volume and CAGR
Figure 2020-2030 Europe ECMO Machines Market Size and CAGR
Figure 2020-2030 Europe ECMO Machines Market Volume and CAGR
Figure 2020-2030 MEA ECMO Machines Market Size and CAGR
Figure 2020-2030 MEA ECMO Machines Market Volume and CAGR
Figure 2020-2025 Global ECMO Machines Market Volume and Growth Rate
Figure 2020-2025 Global ECMO Machines Market Size and Growth Rate
Figure 2025-2030 Global ECMO Machines Market Volume and Growth Rate
Figure 2025-2030 Global ECMO Machines Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |