Natural Gas Power Generation Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Natural gas power generation harnesses methane-based fuel to produce electricity through turbines, offering a cleaner alternative to coal with lower carbon emissions and high efficiency. It serves as a cornerstone of global energy systems, balancing reliability with the transition to renewables by providing flexible, dispatchable power. The technology excels in meeting peak demand, supporting grid stability, and enabling cogeneration for industrial and residential applications. Natural gas plants, ranging from large-scale combined cycle facilities to smaller open cycle units, are integral to energy security, particularly in regions with abundant gas reserves. The global market for natural gas power generation is expected to reach USD 50 billion to USD 100 billion by 2025. As a mature yet evolving sector, it plays a pivotal role in bridging fossil fuel reliance and renewable integration. From 2025 to 2030, the market is projected to grow at a CAGR of 2.0% to 8.0%, driven by rising energy demand, modernization of aging infrastructure, and policies favoring low-carbon fuels over coal. Growth reflects the sector’s adaptability to fluctuating energy markets and its role in supporting renewable intermittency.
Industry Characteristics
Natural gas power generation is defined by its efficiency and flexibility, with combined cycle plants achieving up to 60% thermal efficiency compared to coal’s 40%. The industry leverages advanced turbine technologies, such as aeroderivative and heavy-duty gas turbines, to optimize performance. It operates within a complex ecosystem of fuel supply, power plant operations, and grid integration, requiring robust infrastructure for gas extraction, transport, and storage. Like antioxidants stabilizing polymers, natural gas stabilizes energy grids by providing rapid-response capacity to counter renewable variability. The sector is capital-intensive, with high upfront costs offset by long-term operational efficiency. Regulatory frameworks, including emissions standards and carbon pricing, shape investment, while technological advancements like carbon capture integration aim to align with net-zero goals. Demand is driven by urbanization, industrial growth, and the global shift from coal, particularly in emerging economies.
Regional Market Trends
The market’s growth varies by region, reflecting resource availability, energy policies, and infrastructure development.
● North America: Growth is projected at 2.0%–6.0% CAGR through 2030. The U.S. leads with its shale gas boom, driving combined cycle plant expansions. Canada’s growth is tied to LNG exports and domestic power needs, though renewable mandates temper expansion.
● Europe: Europe anticipates a 1.5%–5.5% CAGR. Germany and the UK prioritize gas as a coal phase-out bridge, with cogeneration gaining traction in district heating. EU’s taxonomy for sustainable finance supports gas with carbon capture, but stringent emissions rules challenge growth.
● Asia-Pacific (APAC): APAC leads with a 3.0%–8.0% CAGR. China’s coal-to-gas shift and India’s industrial demand drive growth, with Japan focusing on LNG-based plants post-Fukushima. Southeast Asia’s gas infrastructure investments bolster regional demand.
● Latin America: The market expects a 2.5%–6.5% CAGR. Brazil leverages offshore gas fields, while Mexico expands combined cycle plants. Economic volatility limits broader adoption, but energy security drives investments.
● Middle East and Africa (MEA): MEA projects a 3.0%–7.0% CAGR. Saudi Arabia and the UAE use gas for diversification from oil, while Nigeria’s gas-to-power initiatives support industrialization. Infrastructure gaps remain a hurdle.
Application Analysis
Applications include Power Utilities, Industrial, and Residential & Commercial, each with unique dynamics.
● Power Utilities: The largest segment, with a 2.5%–7.0% CAGR, focuses on grid-scale electricity. Combined cycle plants dominate, with trends toward hybrid systems integrating renewables for grid resilience.
● Industrial: Growing at 2.0%–6.5%, this segment powers manufacturing and petrochemicals. Cogeneration is a key trend, improving energy efficiency by 20% through waste heat utilization.
● Residential & Commercial: With a 1.5%–5.5% CAGR, this segment supports district heating and small-scale CHP units. Trends include microgrids for urban energy resilience.
By technology, Combined Cycle leads with a 3.0%–7.5% CAGR, offering high efficiency for large plants. Open Cycle, at 2.0%–6.0%, serves peak load needs, while Cogeneration, at 2.5%–6.5%, grows in industrial and urban applications.
Company Landscape
Key players dominate through turbine technology and global reach.
● General Electric (GE Vernova): GE’s advanced gas turbines lead in efficiency, serving global utilities with carbon capture solutions.
● Siemens Energy: Siemens excels in combined cycle systems, with a focus on digital twins for plant optimization.
● Mitsubishi Power: A leader in high-efficiency turbines, Mitsubishi supports APAC’s LNG-based plants.
● Ansaldo Energia: Italy-based Ansaldo focuses on flexible gas solutions for Europe’s energy transition.
● Wärtsilä Corporation: Wärtsilä specializes in modular gas engines for industrial and remote applications.
Industry Value Chain Analysis
The value chain spans gas extraction to electricity delivery. Upstream, natural gas is sourced via drilling or LNG imports, requiring pipeline infrastructure. Manufacturing involves turbine and generator production, with firms like GE leveraging advanced materials. Distribution includes EPC contractors and grid operators, while downstream utilities deliver power to end-users. The chain emphasizes efficiency and emissions compliance, with digital tools optimizing operations.
Opportunities and Challenges
Opportunities include natural gas’s role as a transition fuel, infrastructure modernization, and cogeneration growth. Challenges encompass regulatory pressure for decarbonization, competition from renewables, and geopolitical risks affecting gas supply.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Natural Gas Power Generation Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Natural Gas Power Generation by Region
8.2 Import of Natural Gas Power Generation by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Natural Gas Power Generation Market in North America (2020-2030)
9.1 Natural Gas Power Generation Market Size
9.2 Natural Gas Power Generation Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Natural Gas Power Generation Market in South America (2020-2030)
10.1 Natural Gas Power Generation Market Size
10.2 Natural Gas Power Generation Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Natural Gas Power Generation Market in Asia & Pacific (2020-2030)
11.1 Natural Gas Power Generation Market Size
11.2 Natural Gas Power Generation Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 india
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Natural Gas Power Generation Market in Europe (2020-2030)
12.1 Natural Gas Power Generation Market Size
12.2 Natural Gas Power Generation Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Natural Gas Power Generation Market in MEA (2020-2030)
13.1 Natural Gas Power Generation Market Size
13.2 Natural Gas Power Generation Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Natural Gas Power Generation Market (2020-2025)
14.1 Natural Gas Power Generation Market Size
14.2 Natural Gas Power Generation Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Natural Gas Power Generation Market Forecast (2025-2030)
15.1 Natural Gas Power Generation Market Size Forecast
15.2 Natural Gas Power Generation Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 General Electric (GE Vernova)
15.1.1 Company Profile
15.1.2 Main Business and Natural Gas Power Generation Information
15.1.3 SWOT Analysis of General Electric (GE Vernova)
15.1.4 General Electric (GE Vernova) Natural Gas Power Generation Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Siemens Energy
15.2.1 Company Profile
15.2.2 Main Business and Natural Gas Power Generation Information
15.2.3 SWOT Analysis of Siemens Energy
15.2.4 Siemens Energy Natural Gas Power Generation Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Mitsubishi Power
15.3.1 Company Profile
15.3.2 Main Business and Natural Gas Power Generation Information
15.3.3 SWOT Analysis of Mitsubishi Power
15.3.4 Mitsubishi Power Natural Gas Power Generation Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Ansaldo Energia
15.4.1 Company Profile
15.4.2 Main Business and Natural Gas Power Generation Information
15.4.3 SWOT Analysis of Ansaldo Energia
15.4.4 Ansaldo Energia Natural Gas Power Generation Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Harbin Electric
15.5.1 Company Profile
15.5.2 Main Business and Natural Gas Power Generation Information
15.5.3 SWOT Analysis of Harbin Electric
15.5.4 Harbin Electric Natural Gas Power Generation Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Shanghai Electric
15.6.1 Company Profile
15.6.2 Main Business and Natural Gas Power Generation Information
15.6.3 SWOT Analysis of Shanghai Electric
15.6.4 Shanghai Electric Natural Gas Power Generation Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope of Natural Gas Power Generation Report
Table Data Sources of Natural Gas Power Generation Report
Table Major Assumptions of Natural Gas Power Generation Report
Table Natural Gas Power Generation Classification
Table Natural Gas Power Generation Applications List
Table Drivers of Natural Gas Power Generation Market
Table Restraints of Natural Gas Power Generation Market
Table Opportunities of Natural Gas Power Generation Market
Table Threats of Natural Gas Power Generation Market
Table Raw Materials Suppliers List
Table Different Production Methods of Natural Gas Power Generation
Table Cost Structure Analysis of Natural Gas Power Generation
Table Key End Users List
Table Latest News of Natural Gas Power Generation Market
Table Merger and Acquisition List
Table Planned/Future Project of Natural Gas Power Generation Market
Table Policy of Natural Gas Power Generation Market
Table 2020-2030 Regional Export of Natural Gas Power Generation
Table 2020-2030 Regional Import of Natural Gas Power Generation
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 North America Natural Gas Power Generation Demand List by Application
Table 2020-2025 North America Natural Gas Power Generation Key Players Sales List
Table 2020-2025 North America Natural Gas Power Generation Key Players Market Share List
Table 2020-2030 North America Natural Gas Power Generation Demand List by Type
Table 2020-2025 North America Natural Gas Power Generation Price List by Type
Table 2020-2030 United States Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 United States Natural Gas Power Generation Import & Export List
Table 2020-2030 Canada Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Canada Natural Gas Power Generation Import & Export List
Table 2020-2030 Mexico Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Mexico Natural Gas Power Generation Import & Export List
Table 2020-2030 South America Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 South America Natural Gas Power Generation Demand List by Application
Table 2020-2025 South America Natural Gas Power Generation Key Players Sales List
Table 2020-2025 South America Natural Gas Power Generation Key Players Market Share List
Table 2020-2030 South America Natural Gas Power Generation Demand List by Type
Table 2020-2025 South America Natural Gas Power Generation Price List by Type
Table 2020-2030 Brazil Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Brazil Natural Gas Power Generation Import & Export List
Table 2020-2030 Argentina Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Argentina Natural Gas Power Generation Import & Export List
Table 2020-2030 Chile Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Chile Natural Gas Power Generation Import & Export List
Table 2020-2030 Peru Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Peru Natural Gas Power Generation Import & Export List
Table 2020-2030 Asia & Pacific Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Asia & Pacific Natural Gas Power Generation Demand List by Application
Table 2020-2025 Asia & Pacific Natural Gas Power Generation Key Players Sales List
Table 2020-2025 Asia & Pacific Natural Gas Power Generation Key Players Market Share List
Table 2020-2030 Asia & Pacific Natural Gas Power Generation Demand List by Type
Table 2020-2025 Asia & Pacific Natural Gas Power Generation Price List by Type
Table 2020-2030 China Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 China Natural Gas Power Generation Import & Export List
Table 2020-2030 India Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 India Natural Gas Power Generation Import & Export List
Table 2020-2030 Japan Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Japan Natural Gas Power Generation Import & Export List
Table 2020-2030 South Korea Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 South Korea Natural Gas Power Generation Import & Export List
Table 2020-2030 Southeast Asia Natural Gas Power Generation Market Size List
Table 2020-2030 Southeast Asia Natural Gas Power Generation Market Volume List
Table 2020-2030 Southeast Asia Natural Gas Power Generation Import List
Table 2020-2030 Southeast Asia Natural Gas Power Generation Export List
Table 2020-2030 Australia Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Australia Natural Gas Power Generation Import & Export List
Table 2020-2030 Europe Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Europe Natural Gas Power Generation Demand List by Application
Table 2020-2025 Europe Natural Gas Power Generation Key Players Sales List
Table 2020-2025 Europe Natural Gas Power Generation Key Players Market Share List
Table 2020-2030 Europe Natural Gas Power Generation Demand List by Type
Table 2020-2025 Europe Natural Gas Power Generation Price List by Type
Table 2020-2030 Germany Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Germany Natural Gas Power Generation Import & Export List
Table 2020-2030 France Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 France Natural Gas Power Generation Import & Export List
Table 2020-2030 United Kingdom Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 United Kingdom Natural Gas Power Generation Import & Export List
Table 2020-2030 Italy Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Italy Natural Gas Power Generation Import & Export List
Table 2020-2030 Spain Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Spain Natural Gas Power Generation Import & Export List
Table 2020-2030 Belgium Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Belgium Natural Gas Power Generation Import & Export List
Table 2020-2030 Netherlands Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Netherlands Natural Gas Power Generation Import & Export List
Table 2020-2030 Austria Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Austria Natural Gas Power Generation Import & Export List
Table 2020-2030 Poland Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Poland Natural Gas Power Generation Import & Export List
Table 2020-2030 Russia Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Russia Natural Gas Power Generation Import & Export List
Table 2020-2030 MEA Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 MEA Natural Gas Power Generation Demand List by Application
Table 2020-2025 MEA Natural Gas Power Generation Key Players Sales List
Table 2020-2025 MEA Natural Gas Power Generation Key Players Market Share List
Table 2020-2030 MEA Natural Gas Power Generation Demand List by Type
Table 2020-2025 MEA Natural Gas Power Generation Price List by Type
Table 2020-2030 Egypt Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Egypt Natural Gas Power Generation Import & Export List
Table 2020-2030 Israel Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Israel Natural Gas Power Generation Import & Export List
Table 2020-2030 South Africa Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 South Africa Natural Gas Power Generation Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Natural Gas Power Generation Import & Export List
Table 2020-2030 Turkey Natural Gas Power Generation Market Size and Market Volume List
Table 2020-2030 Turkey Natural Gas Power Generation Import & Export List
Table 2020-2025 Global Natural Gas Power Generation Market Size List by Region
Table 2020-2025 Global Natural Gas Power Generation Market Size Share List by Region
Table 2020-2025 Global Natural Gas Power Generation Market Volume List by Region
Table 2020-2025 Global Natural Gas Power Generation Market Volume Share List by Region
Table 2020-2025 Global Natural Gas Power Generation Demand List by Application
Table 2020-2025 Global Natural Gas Power Generation Demand Market Share List by Application
Table 2020-2025 Global Natural Gas Power Generation Key Vendors Sales List
Table 2020-2025 Global Natural Gas Power Generation Key Vendors Sales Share List
Table 2020-2025 Global Natural Gas Power Generation Key Vendors Revenue List
Table 2020-2025 Global Natural Gas Power Generation Key Vendors Revenue Share List
Table 2020-2025 Global Natural Gas Power Generation Demand List by Type
Table 2020-2025 Global Natural Gas Power Generation Demand Market Share List by Type
Table 2020-2025 Regional Natural Gas Power Generation Price List
Table 2025-2030 Global Natural Gas Power Generation Market Size List by Region
Table 2025-2030 Global Natural Gas Power Generation Market Size Share List by Region
Table 2025-2030 Global Natural Gas Power Generation Market Volume List by Region
Table 2025-2030 Global Natural Gas Power Generation Market Volume Share List by Region
Table 2025-2030 Global Natural Gas Power Generation Demand List by Application
Table 2025-2030 Global Natural Gas Power Generation Demand Market Share List by Application
Table 2025-2030 Global Natural Gas Power Generation Key Vendors Sales List
Table 2025-2030 Global Natural Gas Power Generation Key Vendors Sales Share List
Table 2025-2030 Global Natural Gas Power Generation Key Vendors Revenue List
Table 2025-2030 Global Natural Gas Power Generation Key Vendors Revenue Share List
Table 2025-2030 Global Natural Gas Power Generation Demand List by Type
Table 2025-2030 Global Natural Gas Power Generation Demand Market Share List by Type
Table 2025-2030 Natural Gas Power Generation Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Natural Gas Power Generation Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Natural Gas Power Generation Market Size and CAGR
Figure 2020-2030 North America Natural Gas Power Generation Market Volume and CAGR
Figure 2020-2030 South America Natural Gas Power Generation Market Size and CAGR
Figure 2020-2030 South America Natural Gas Power Generation Market Volume and CAGR
Figure 2020-2030 Asia & Pacific Natural Gas Power Generation Market Size and CAGR
Figure 2020-2030 Asia & Pacific Natural Gas Power Generation Market Volume and CAGR
Figure 2020-2030 Europe Natural Gas Power Generation Market Size and CAGR
Figure 2020-2030 Europe Natural Gas Power Generation Market Volume and CAGR
Figure 2020-2030 MEA Natural Gas Power Generation Market Size and CAGR
Figure 2020-2030 MEA Natural Gas Power Generation Market Volume and CAGR
Figure 2020-2025 Global Natural Gas Power Generation Market Volume and Growth Rate
Figure 2020-2025 Global Natural Gas Power Generation Market Size and Growth Rate
Figure 2025-2030 Global Natural Gas Power Generation Market Volume and Growth Rate
Figure 2025-2030 Global Natural Gas Power Generation Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |