Cloud ERP Services Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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The Cloud ERP Services market is a cornerstone of modern enterprise digital transformation, delivering fully integrated, subscription-based platforms that unify finance, supply chain, human resources, procurement, manufacturing, and customer experience functions into a single, real-time data fabric hosted on scalable cloud infrastructure. These solutions eliminate the need for on-premises hardware, reduce IT overhead, and enable continuous innovation through quarterly updates, AI-driven insights, and pre-built industry accelerators. Characterized by their modular architecture, open API ecosystems, native mobile access, and embedded analytics powered by machine learning, cloud ERP systems support end-to-end process automation, predictive forecasting, and compliance with global standards such as IFRS, GAAP, and GDPR. Their strategic value lies in accelerating decision-making, improving agility during market shifts, and enabling seamless collaboration across global operations. The market thrives on the retirement of legacy ERP systems, the rise of composable business models, and the growing demand for resilient, data-driven enterprises in an era of supply chain volatility and remote work. The global Cloud ERP Services market is estimated to reach a valuation of approximately USD 20.0–40.0 billion in 2025, with compound annual growth rates projected in the range of 10.0%–20.0% through 2030. Growth is propelled by widespread adoption of SaaS financials, the expansion of industry-specific cloud solutions, and the integration of generative AI for autonomous planning and anomaly detection.
Application Analysis and Market Segmentation
Small and Medium Enterprises (SMEs) Applications
Cloud ERP services for SMEs deliver pre-configured, industry-tailored solutions with rapid implementation timelines, low-code customization, and pay-as-you-grow pricing, enabling smaller organizations to replace fragmented spreadsheets and legacy accounting software with unified business management platforms. These systems integrate core finance, inventory, CRM, and e-commerce in a single tenant, often with built-in compliance for local tax regimes. This segment is expected to grow at 12%–18% annually, driven by the democratization of enterprise-grade technology and the need for real-time visibility in competitive SME markets. Trends include AI-guided setup wizards, embedded payment reconciliation, and mobile-first dashboards for owner-operators. As digital commerce accelerates, SME cloud ERP is evolving to support omnichannel order orchestration, dropship automation, and instant financial close, empowering lean teams to scale without proportional headcount.
Large Enterprises Applications
Large enterprises adopt cloud ERP to orchestrate complex, multi-subsidiary operations with global consolidation, intercompany eliminations, and advanced supply chain planning across distributed manufacturing and procurement networks. These platforms support thousands of concurrent users, petabyte-scale data lakes, and integration with IoT, blockchain, and external market data feeds. The segment is projected to grow at 10%–16% annually, fueled by digital core modernization, M&A integration, and regulatory harmonization across jurisdictions. Trends include autonomous finance with continuous close, predictive supply chain risk modeling, and AI-driven process mining to identify inefficiencies. Enterprises are increasingly leveraging cloud ERP for sustainability tracking, carbon accounting, and ESG reporting embedded directly into financial workflows.
Private Cloud Deployment
Private cloud ERP offers dedicated, single-tenant environments with full administrative control, ideal for industries with stringent data residency, security, or performance requirements such as aerospace, defense, and pharmaceuticals. Its strength lies in deep customization, integration with on-premises systems, and compliance with air-gapped or sovereign cloud mandates. This deployment is anticipated to grow at 9%–14% annually, supported by regulated sectors transitioning from on-premises ERP. Trends include containerized microservices on private Kubernetes, hardware-accelerated analytics, and hybrid connectivity via direct interconnects to public clouds. As zero-trust architectures mature, private cloud ERP is incorporating continuous configuration validation and immutable audit trails.
Public Cloud Deployment
Public cloud ERP, delivered as multi-tenant SaaS on hyperscale platforms like AWS, Azure, and Oracle Cloud, provides instant scalability, automatic upgrades, and global availability with pay-per-use economics. Its native AI, pre-built extensions, and marketplace ecosystems make it the default for born-digital and fast-growth companies. Expected to grow at 12%–19% annually, this model dominates due to its low TCO and rapid innovation cycles. Trends include serverless financial processing, real-time data sharing with suppliers via blockchain, and embedded collaboration via Microsoft Teams or Slack. As 5G and edge computing expand, public cloud ERP is evolving to support near-real-time inventory and production synchronization at the factory floor.
Hybrid Cloud Deployment
Hybrid cloud ERP combines public SaaS cores with private cloud or on-premises modules, enabling organizations to keep sensitive workloads isolated while leveraging cloud agility for growth areas. Its flexibility supports gradual migration, data synchronization, and unified reporting across environments. This deployment is projected to grow at 11%–17% annually, driven by enterprises managing legacy investments alongside cloud-native innovation. Trends include unified data lakes with cross-environment governance, AI-orchestrated workload placement, and automated failover between clouds. Hybrid models are critical for industries like retail, balancing global e-commerce scale with regional compliance.
Regional Market Distribution and Geographic Trends
Asia-Pacific: 12%–19% growth annually, led by China’s industrial cloud initiatives and India’s SME digital leap. Japan and South Korea drive manufacturing ERP with IoT integration.
North America: 10%–16% growth, with the U.S. leading due to SaaS financials dominance and Canadian public sector cloud shifts. Trends emphasize AI-driven planning in retail and life sciences.
Europe: 9%–15% growth, driven by GDPR and multi-country consolidation in Germany and the UK. The region prioritizes sustainability and industry-specific clouds in automotive and pharma.
Latin America: 11%–18% growth, with Brazil and Mexico accelerating SME cloud ERP in agribusiness and consumer goods. Public cloud leads due to infrastructure constraints.
Middle East & Africa: 10%–16% growth, led by UAE’s smart government cloud and South Africa’s mining digitalization. Arabic-localized financials gain traction.
Key Market Players and Competitive Landscape
Oracle NetSuite – The SME cloud ERP pioneer with $3+ billion ARR, NetSuite leads in wholesale, software, and services with SuiteSuccess industry editions.
SAP S/4HANA Cloud – Core of SAP’s $35+ billion cloud revenue, S/4HANA powers intelligent enterprises with embedded AI and industry accelerators.
Microsoft Dynamics 365 – Integrated with $230+ billion intelligent cloud, Dynamics 365 Finance and Supply Chain dominates mid-market and enterprise with Power Platform extensibility.
Infor CloudSuite – Industry-specific ERP for manufacturing and healthcare, delivering $1+ billion in cloud ARR via AWS-backed micro-verticals.
Epicor Kinetic – Manufacturing-focused cloud ERP, strong in discrete and process industries with Prophet 21 for distribution.
Sage Intacct – Financial management leader for mid-market, known for dimensional GL and multi-entity consolidation.
Workday Financial Management – Part of Workday’s $6+ billion ARR, excels in human capital-driven financials for services and tech.
Zoho One – Affordable all-in-one suite for SMEs, integrating 40+ apps with AI assistant Zia.
Odoo Cloud – Open-source ERP with rapid adoption in Europe and APAC, offering modular, low-cost cloud deployment.
Syspro ERP Cloud – Manufacturing and distribution ERP with strong foothold in Africa and Australia.
Deltek Vision Cloud – Project-based ERP leader for architecture, engineering, and government contractors.
Acumatica Cloud ERP – Consumption-based licensing model, popular in distribution and construction.
Rootstock Cloud ERP – Salesforce-native manufacturing ERP for discrete producers.
IFS Cloud – Asset-intensive industry leader in energy, aviation, and utilities.
Unit4 ERP Cloud – People-centric ERP for professional services and public sector.
FinancialForce – Salesforce-built finance and PSA for services organizations.
Priority Software Cloud – Israel-based ERP strong in manufacturing and retail across EMEA.
Aptean ERP Cloud – Food, beverage, and process manufacturing specialist.
BlueCherry ERP Cloud – Fashion and apparel supply chain ERP with PLM integration.
DEACONS Cloud ERP – Niche in faith-based and non-profit financial management.
Industry Value Chain Analysis
The Cloud ERP Services value chain is integration-centric, spanning core financials to operational execution, with value concentrated in real-time insights and automation.
Raw Materials and Upstream Supply
Upstream includes hyperscale IaaS (AWS, Azure, OCI), industry data models, and compliance frameworks. ISVs contribute pre-built extensions via marketplaces.
Production and Processing
Core processing involves transactional posting, AI forecasting, and process orchestration. Quality assurance ensures GAAP/IFRS alignment and zero-downtime upgrades.
Distribution and Logistics
Distribution via direct SaaS, MSPs, and GSIs. Global logistics prioritize regional data centers, low-latency CDNs, and multi-language support.
Downstream Processing and Application Integration
SMEs: Rapid onboarding with pre-configured charts of accounts and e-commerce sync.
Large Enterprises: Deep integration with IoT, CRM, and external banks via APIs.
Integration enables closed-loop automation from order to cash.
End-User Industries
Sectors like manufacturing and services extract peak value via predictive planning and autonomous reconciliation.
Market Opportunities and Challenges
Opportunities
The retirement of on-premises SAP ECC and Oracle EBS drives multi-year replacement cycles, especially in North America and Europe. SME cloud adoption accelerates via low-code platforms and vertical templates. The rise of industry clouds opens premium niches in life sciences, automotive, and public sector. Embedded AI and sustainability modules create upsell paths. Co-sell partnerships with Microsoft, AWS, and Accenture amplify reach and implementation scale.
Challenges
Legacy data migration complexity delays ROI, requiring robust cleansing and mapping. Multi-subsidiary consolidation across tax regimes demands continuous localization. User adoption lags without change management and mobile-first UX. Security and compliance in public cloud raise audit burdens. Ensuring extensibility without customization debt is critical as low-code meets enterprise-scale governance.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Cloud ERP Services Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Cloud ERP Services Market in North America (2020-2030)
8.1 Cloud ERP Services Market Size
8.2 Cloud ERP Services Market by End Use
8.3 Competition by Players/Suppliers
8.4 Cloud ERP Services Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Cloud ERP Services Market in South America (2020-2030)
9.1 Cloud ERP Services Market Size
9.2 Cloud ERP Services Market by End Use
9.3 Competition by Players/Suppliers
9.4 Cloud ERP Services Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Cloud ERP Services Market in Asia & Pacific (2020-2030)
10.1 Cloud ERP Services Market Size
10.2 Cloud ERP Services Market by End Use
10.3 Competition by Players/Suppliers
10.4 Cloud ERP Services Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Cloud ERP Services Market in Europe (2020-2030)
11.1 Cloud ERP Services Market Size
11.2 Cloud ERP Services Market by End Use
11.3 Competition by Players/Suppliers
11.4 Cloud ERP Services Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Cloud ERP Services Market in MEA (2020-2030)
12.1 Cloud ERP Services Market Size
12.2 Cloud ERP Services Market by End Use
12.3 Competition by Players/Suppliers
12.4 Cloud ERP Services Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Cloud ERP Services Market (2020-2025)
13.1 Cloud ERP Services Market Size
13.2 Cloud ERP Services Market by End Use
13.3 Competition by Players/Suppliers
13.4 Cloud ERP Services Market Size by Type
Chapter 14 Global Cloud ERP Services Market Forecast (2025-2030)
14.1 Cloud ERP Services Market Size Forecast
14.2 Cloud ERP Services Application Forecast
14.3 Competition by Players/Suppliers
14.4 Cloud ERP Services Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Oracle NetSuite
15.1.1 Company Profile
15.1.2 Main Business and Cloud ERP Services Information
15.1.3 SWOT Analysis of Oracle NetSuite
15.1.4 Oracle NetSuite Cloud ERP Services Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 SAP S/4HANA Cloud
15.2.1 Company Profile
15.2.2 Main Business and Cloud ERP Services Information
15.2.3 SWOT Analysis of SAP S/4HANA Cloud
15.2.4 SAP S/4HANA Cloud Cloud ERP Services Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Microsoft Dynamics 365
15.3.1 Company Profile
15.3.2 Main Business and Cloud ERP Services Information
15.3.3 SWOT Analysis of Microsoft Dynamics 365
15.3.4 Microsoft Dynamics 365 Cloud ERP Services Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Infor CloudSuite
15.4.1 Company Profile
15.4.2 Main Business and Cloud ERP Services Information
15.4.3 SWOT Analysis of Infor CloudSuite
15.4.4 Infor CloudSuite Cloud ERP Services Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Epicor Kinetic
15.5.1 Company Profile
15.5.2 Main Business and Cloud ERP Services Information
15.5.3 SWOT Analysis of Epicor Kinetic
15.5.4 Epicor Kinetic Cloud ERP Services Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Sage Intacct
15.6.1 Company Profile
15.6.2 Main Business and Cloud ERP Services Information
15.6.3 SWOT Analysis of Sage Intacct
15.6.4 Sage Intacct Cloud ERP Services Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Workday Financial Management
15.7.1 Company Profile
15.7.2 Main Business and Cloud ERP Services Information
15.7.3 SWOT Analysis of Workday Financial Management
15.7.4 Workday Financial Management Cloud ERP Services Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Zoho One
15.8.1 Company Profile
15.8.2 Main Business and Cloud ERP Services Information
15.8.3 SWOT Analysis of Zoho One
15.8.4 Zoho One Cloud ERP Services Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Odoo Cloud
15.9.1 Company Profile
15.9.2 Main Business and Cloud ERP Services Information
15.9.3 SWOT Analysis of Odoo Cloud
15.9.4 Odoo Cloud Cloud ERP Services Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Syspro ERP Cloud
15.10.1 Company Profile
15.10.2 Main Business and Cloud ERP Services Information
15.10.3 SWOT Analysis of Syspro ERP Cloud
15.10.4 Syspro ERP Cloud Cloud ERP Services Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Deltek Vision Cloud
15.11.1 Company Profile
15.11.2 Main Business and Cloud ERP Services Information
15.11.3 SWOT Analysis of Deltek Vision Cloud
15.11.4 Deltek Vision Cloud Cloud ERP Services Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 Acumatica Cloud ERP
15.12.1 Company Profile
15.12.2 Main Business and Cloud ERP Services Information
15.12.3 SWOT Analysis of Acumatica Cloud ERP
15.12.4 Acumatica Cloud ERP Cloud ERP Services Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope of Cloud ERP Services Report
Table Data Sources of Cloud ERP Services Report
Table Major Assumptions of Cloud ERP Services Report
Table Cloud ERP Services Classification
Table Cloud ERP Services Applications
Table Drivers of Cloud ERP Services Market
Table Restraints of Cloud ERP Services Market
Table Opportunities of Cloud ERP Services Market
Table Threats of Cloud ERP Services Market
Table Raw Materials Suppliers
Table Different Production Methods of Cloud ERP Services
Table Cost Structure Analysis of Cloud ERP Services
Table Key End Users
Table Latest News of Cloud ERP Services Market
Table Merger and Acquisition
Table Planned/Future Project of Cloud ERP Services Market
Table Policy of Cloud ERP Services Market
Table 2020-2030 North America Cloud ERP Services Market Size
Table 2020-2030 North America Cloud ERP Services Market Size by Application
Table 2020-2025 North America Cloud ERP Services Key Players Revenue
Table 2020-2025 North America Cloud ERP Services Key Players Market Share
Table 2020-2030 North America Cloud ERP Services Market Size by Type
Table 2020-2030 United States Cloud ERP Services Market Size
Table 2020-2030 Canada Cloud ERP Services Market Size
Table 2020-2030 Mexico Cloud ERP Services Market Size
Table 2020-2030 South America Cloud ERP Services Market Size
Table 2020-2030 South America Cloud ERP Services Market Size by Application
Table 2020-2025 South America Cloud ERP Services Key Players Revenue
Table 2020-2025 South America Cloud ERP Services Key Players Market Share
Table 2020-2030 South America Cloud ERP Services Market Size by Type
Table 2020-2030 Brazil Cloud ERP Services Market Size
Table 2020-2030 Argentina Cloud ERP Services Market Size
Table 2020-2030 Chile Cloud ERP Services Market Size
Table 2020-2030 Peru Cloud ERP Services Market Size
Table 2020-2030 Asia & Pacific Cloud ERP Services Market Size
Table 2020-2030 Asia & Pacific Cloud ERP Services Market Size by Application
Table 2020-2025 Asia & Pacific Cloud ERP Services Key Players Revenue
Table 2020-2025 Asia & Pacific Cloud ERP Services Key Players Market Share
Table 2020-2030 Asia & Pacific Cloud ERP Services Market Size by Type
Table 2020-2030 China Cloud ERP Services Market Size
Table 2020-2030 India Cloud ERP Services Market Size
Table 2020-2030 Japan Cloud ERP Services Market Size
Table 2020-2030 South Korea Cloud ERP Services Market Size
Table 2020-2030 Southeast Asia Cloud ERP Services Market Size
Table 2020-2030 Australia Cloud ERP Services Market Size
Table 2020-2030 Europe Cloud ERP Services Market Size
Table 2020-2030 Europe Cloud ERP Services Market Size by Application
Table 2020-2025 Europe Cloud ERP Services Key Players Revenue
Table 2020-2025 Europe Cloud ERP Services Key Players Market Share
Table 2020-2030 Europe Cloud ERP Services Market Size by Type
Table 2020-2030 Germany Cloud ERP Services Market Size
Table 2020-2030 France Cloud ERP Services Market Size
Table 2020-2030 United Kingdom Cloud ERP Services Market Size
Table 2020-2030 Italy Cloud ERP Services Market Size
Table 2020-2030 Spain Cloud ERP Services Market Size
Table 2020-2030 Belgium Cloud ERP Services Market Size
Table 2020-2030 Netherlands Cloud ERP Services Market Size
Table 2020-2030 Austria Cloud ERP Services Market Size
Table 2020-2030 Poland Cloud ERP Services Market Size
Table 2020-2030 Russia Cloud ERP Services Market Size
Table 2020-2030 MEA Cloud ERP Services Market Size
Table 2020-2030 MEA Cloud ERP Services Market Size by Application
Table 2020-2025 MEA Cloud ERP Services Key Players Revenue
Table 2020-2025 MEA Cloud ERP Services Key Players Market Share
Table 2020-2030 MEA Cloud ERP Services Market Size by Type
Table 2020-2030 Egypt Cloud ERP Services Market Size
Table 2020-2030 Israel Cloud ERP Services Market Size
Table 2020-2030 South Africa Cloud ERP Services Market Size
Table 2020-2030 Gulf Cooperation Council Countries Cloud ERP Services Market Size
Table 2020-2030 Turkey Cloud ERP Services Market Size
Table 2020-2025 Global Cloud ERP Services Market Size by Region
Table 2020-2025 Global Cloud ERP Services Market Size Share by Region
Table 2020-2025 Global Cloud ERP Services Market Size by Application
Table 2020-2025 Global Cloud ERP Services Market Share by Application
Table 2020-2025 Global Cloud ERP Services Key Vendors Revenue
Table 2020-2025 Global Cloud ERP Services Key Vendors Market Share
Table 2020-2025 Global Cloud ERP Services Market Size by Type
Table 2020-2025 Global Cloud ERP Services Market Share by Type
Table 2025-2030 Global Cloud ERP Services Market Size by Region
Table 2025-2030 Global Cloud ERP Services Market Size Share by Region
Table 2025-2030 Global Cloud ERP Services Market Size by Application
Table 2025-2030 Global Cloud ERP Services Market Share by Application
Table 2025-2030 Global Cloud ERP Services Key Vendors Revenue
Table 2025-2030 Global Cloud ERP Services Key Vendors Market Share
Table 2025-2030 Global Cloud ERP Services Market Size by Type
Table 2025-2030 Cloud ERP Services Global Market Share by Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Cloud ERP Services Picture
Figure 2020-2030 North America Cloud ERP Services Market Size and CAGR
Figure 2020-2030 South America Cloud ERP Services Market Size and CAGR
Figure 2020-2030 Asia & Pacific Cloud ERP Services Market Size and CAGR
Figure 2020-2030 Europe Cloud ERP Services Market Size and CAGR
Figure 2020-2030 MEA Cloud ERP Services Market Size and CAGR
Figure 2020-2025 Global Cloud ERP Services Market Size and Growth Rate
Figure 2025-2030 Global Cloud ERP Services Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |