Fraud Detection and Prevention (FDP) Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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The Fraud Detection and Prevention (FDP) market is a mission-critical shield in the digital economy, deploying AI-powered behavioral analytics, graph-based entity resolution, and real-time decision engines to intercept sophisticated threats across payments, identity, accounts, and transactions with sub-second latency. These platforms fuse supervised anomaly models, unsupervised clustering, and generative AI for synthetic fraud simulation, achieving 90%+ detection rates while holding false positives under 1%. Characterized by their omnichannel data ingestion—from card swipes and login biometrics to voice sentiment and device fingerprints—federated learning for privacy-safe consortiums, and seamless embedding into core banking, e-commerce checkouts, and insurance claims via APIs, FDP solutions transform reactive loss recovery into proactive risk orchestration. Their strategic value lies in slashing fraud losses by 40-60%, preserving customer trust through frictionless legitimate journeys, and enabling adaptive authentication that scales from passwordless to step-up challenges. The market thrives on the explosion of real-time payments, the weaponization of generative AI by adversaries, and the convergence of fraud with AML and cybersecurity operations. The global Fraud Detection and Prevention (FDP) market is estimated to reach a valuation of approximately USD 20.0–50.0 billion in 2025, with compound annual growth rates projected in the range of 10.0%–20.0% through 2030. Growth is propelled by the mainstream adoption of privacy-enhancing technologies like homomorphic encryption, the rise of open banking fraud sharing networks, and the integration of FDP into embedded finance super-apps.
Application Analysis and Market Segmentation
BFSI Application
In banking, financial services, and insurance, FDP engines orchestrate payment screening, account takeover defense, and synthetic identity busting by fusing transaction velocity, geolocation drift, and biometric continuity across channels. These systems support instant decisioning for SEPA Instant, FedNow, and UPI flows. This segment is expected to grow at 11%–19% annually, driven by open banking APIs, embedded finance, and regulatory mandates for real-time fraud reporting. Trends include generative AI for adversarial scenario training, blockchain-anchored transaction provenance, and collaborative signal sharing via consortia without PII exchange. As neobanks scale globally, platforms are evolving to support dynamic risk scoring that auto-adjusts limits based on lifecycle events—new payroll deposit triggers higher transfer caps with layered step-up.
Government and Defense Application
Government and defense leverage FDP for benefits fraud, tax evasion, and insider threat detection, with graph analytics linking entities across siloed databases. Projected to grow at 10%–17% annually, fueled by digital public services and national ID frameworks. Key developments encompass zero-knowledge proofs for eligibility verification and AI red-teaming of grant disbursement rules.
Healthcare Application
Healthcare FDP combats billing fraud, prescription abuse, and patient identity theft via claims pattern analysis and provider credential monitoring. This segment anticipates 12%–20% growth annually, propelled by telehealth claims surge and value-based care risk sharing. Trends include NLP parsing of unstructured clinical notes for upcoding detection.
IT and Telecom Application
IT and telecom secure subscriber onboarding, SIM swap prevention, and roaming fraud with device binding and call detail record (CDR) anomaly scans. Expected to expand at 10%–18% annually, driven by 5G rollout and IoT botnets.
Industrial and Manufacturing Application
Industrial FDP protects supply chain finance, invoice fraud, and warranty abuse via ERP-embedded controls. Growth at 9%–16% annually reflects smart factory digitization.
Retail and E-commerce Application
Retail and e-commerce deploy FDP at checkout with bot mitigation, return abuse scoring, and promo code laundering prevention. This dominant segment grows at 12%–21% annually, led by BNPL fraud and marketplace seller vetting. Trends include vision AI for gift card physical tampering detection.
Others Application
Encompassing gaming, travel, and energy, this grows at 10%–18% with loot box fraud and meter tampering prevention.
Component Analysis
Solution Component
Solution encompasses core engines—rule-based, ML, and hybrid—with pre-built connectors to payment gateways and CRMs. This is anticipated to grow at 11%–20% annually, dominant due to SaaS delivery. Trends include low-code rule studios for business analysts.
Services Component
Services cover managed detection, model tuning, and forensic investigation. Expected to expand at 10%–18% annually, driven by outcome-based pricing. Innovations feature AI-augmented analyst copilots.
Regional Market Distribution and Geographic Trends
Asia-Pacific: 12%–21% growth annually, led by India’s UPI fraud surge and China’s digital yuan monitoring. Singapore drives cross-border consortiums.
North America: 11%–18% growth, with U.S. FedNow real-time rules and Canadian open banking. Trends emphasize privacy-enhancing tech.
Europe: 10%–17% growth, driven by PSD2 strong customer authentication in Germany and UK APP scam reimbursement.
Latin America: 11%–19% growth, with Brazil’s Pix instant fraud and Mexico’s SPEI monitoring.
Middle East & Africa: 10%–18% growth, led by UAE’s CBDC pilot fraud and South Africa’s card-not-present controls.
Key Market Players and Competitive Landscape
ACI Worldwide – $1.5B+ payments revenue, UP Fraud Prevention with 95%+ accuracy.
AltexSoft – Custom ML for travel fraud.
BAE Systems – NetReveal for government entity resolution.
Dell Inc. – SecureWorks Taegis XDR with fraud extensions.
Equifax, Inc. – Identity graph for synthetic busting.
Experian Information Solutions, Inc. – $6B+ revenue, CrossCore platform.
Fiserv, Inc. – FraudGuard with merchant acquiring.
IBM Corp. – Trusteer and Safer Payments, 1B+ transactions daily.
NICE – Actimize with voice biometrics.
Oracle – Financial Crime and Compliance with graph AI.
SAP SE – Fraud Management in S/4HANA.
SAS Institute Inc. – Detection and Investigation with visual analytics.
SEON Technologies Ltd. – Email, phone, IP intelligence.
Signifyd – $100M+ ARR, Commerce Protection for e-commerce.
Software GmbH – Feedzai successor with open banking.
Industry Value Chain Analysis
The FDP value chain is intelligence-centric, spanning signal to action, with value concentrated in speed and accuracy.
Raw Materials and Upstream Supply
Transaction logs, identity data, threat intel feeds. Cloud lakes ensure real-time ingestion.
Production and Processing
Feature engineering, ensemble modeling, decision orchestration. Quality assurance achieves sub-100ms latency.
Distribution and Logistics
API gateways, embedded SDKs, consortium networks. Global logistics prioritize jurisdictional compliance.
Downstream Processing and Application Integration
BFSI: Core banking decline.
E-commerce: Checkout approval.
Integration enables closed-loop from alert to recovery.
End-User Industries
Finance and retail extract peak ROI via 30-50% loss reduction.
Market Opportunities and Challenges
Opportunities
Real-time payments create greenfield for instant blocking. AI adversaries demand red-team services. SME e-commerce opens volume SaaS. Open banking consortiums unlock network effects. Partnerships with Visa, Mastercard, and AWS accelerate payment rail integration.
Challenges
Adversarial ML attacks poison models. Privacy laws restrict data pooling. False positives erode UX. Legacy mainframe integration delays cloud. Balancing detection rigor with customer friction remains the core trust-velocity tension.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Fraud Detection and Prevention (FDP) Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Fraud Detection and Prevention (FDP) Market in North America (2020-2030)
8.1 Fraud Detection and Prevention (FDP) Market Size
8.2 Fraud Detection and Prevention (FDP) Market by End Use
8.3 Competition by Players/Suppliers
8.4 Fraud Detection and Prevention (FDP) Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Fraud Detection and Prevention (FDP) Market in South America (2020-2030)
9.1 Fraud Detection and Prevention (FDP) Market Size
9.2 Fraud Detection and Prevention (FDP) Market by End Use
9.3 Competition by Players/Suppliers
9.4 Fraud Detection and Prevention (FDP) Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Fraud Detection and Prevention (FDP) Market in Asia & Pacific (2020-2030)
10.1 Fraud Detection and Prevention (FDP) Market Size
10.2 Fraud Detection and Prevention (FDP) Market by End Use
10.3 Competition by Players/Suppliers
10.4 Fraud Detection and Prevention (FDP) Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Fraud Detection and Prevention (FDP) Market in Europe (2020-2030)
11.1 Fraud Detection and Prevention (FDP) Market Size
11.2 Fraud Detection and Prevention (FDP) Market by End Use
11.3 Competition by Players/Suppliers
11.4 Fraud Detection and Prevention (FDP) Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Fraud Detection and Prevention (FDP) Market in MEA (2020-2030)
12.1 Fraud Detection and Prevention (FDP) Market Size
12.2 Fraud Detection and Prevention (FDP) Market by End Use
12.3 Competition by Players/Suppliers
12.4 Fraud Detection and Prevention (FDP) Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Fraud Detection and Prevention (FDP) Market (2020-2025)
13.1 Fraud Detection and Prevention (FDP) Market Size
13.2 Fraud Detection and Prevention (FDP) Market by End Use
13.3 Competition by Players/Suppliers
13.4 Fraud Detection and Prevention (FDP) Market Size by Type
Chapter 14 Global Fraud Detection and Prevention (FDP) Market Forecast (2025-2030)
14.1 Fraud Detection and Prevention (FDP) Market Size Forecast
14.2 Fraud Detection and Prevention (FDP) Application Forecast
14.3 Competition by Players/Suppliers
14.4 Fraud Detection and Prevention (FDP) Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 ACI Worldwide
15.1.1 Company Profile
15.1.2 Main Business and Fraud Detection and Prevention (FDP) Information
15.1.3 SWOT Analysis of ACI Worldwide
15.1.4 ACI Worldwide Fraud Detection and Prevention (FDP) Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 AltexSoft
15.2.1 Company Profile
15.2.2 Main Business and Fraud Detection and Prevention (FDP) Information
15.2.3 SWOT Analysis of AltexSoft
15.2.4 AltexSoft Fraud Detection and Prevention (FDP) Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 BAE Systems
15.3.1 Company Profile
15.3.2 Main Business and Fraud Detection and Prevention (FDP) Information
15.3.3 SWOT Analysis of BAE Systems
15.3.4 BAE Systems Fraud Detection and Prevention (FDP) Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Dell Inc.
15.4.1 Company Profile
15.4.2 Main Business and Fraud Detection and Prevention (FDP) Information
15.4.3 SWOT Analysis of Dell Inc.
15.4.4 Dell Inc. Fraud Detection and Prevention (FDP) Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Equifax
15.5.1 Company Profile
15.5.2 Main Business and Fraud Detection and Prevention (FDP) Information
15.5.3 SWOT Analysis of Equifax
15.5.4 Equifax Fraud Detection and Prevention (FDP) Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Inc.
15.6.1 Company Profile
15.6.2 Main Business and Fraud Detection and Prevention (FDP) Information
15.6.3 SWOT Analysis of Inc.
15.6.4 Inc. Fraud Detection and Prevention (FDP) Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Experian Information Solutions
15.7.1 Company Profile
15.7.2 Main Business and Fraud Detection and Prevention (FDP) Information
15.7.3 SWOT Analysis of Experian Information Solutions
15.7.4 Experian Information Solutions Fraud Detection and Prevention (FDP) Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Inc.
15.8.1 Company Profile
15.8.2 Main Business and Fraud Detection and Prevention (FDP) Information
15.8.3 SWOT Analysis of Inc.
15.8.4 Inc. Fraud Detection and Prevention (FDP) Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Fiserv
15.9.1 Company Profile
15.9.2 Main Business and Fraud Detection and Prevention (FDP) Information
15.9.3 SWOT Analysis of Fiserv
15.9.4 Fiserv Fraud Detection and Prevention (FDP) Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Inc
15.10.1 Company Profile
15.10.2 Main Business and Fraud Detection and Prevention (FDP) Information
15.10.3 SWOT Analysis of Inc
15.10.4 Inc Fraud Detection and Prevention (FDP) Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope of Fraud Detection and Prevention (FDP) Report
Table Data Sources of Fraud Detection and Prevention (FDP) Report
Table Major Assumptions of Fraud Detection and Prevention (FDP) Report
Table Fraud Detection and Prevention (FDP) Classification
Table Fraud Detection and Prevention (FDP) Applications
Table Drivers of Fraud Detection and Prevention (FDP) Market
Table Restraints of Fraud Detection and Prevention (FDP) Market
Table Opportunities of Fraud Detection and Prevention (FDP) Market
Table Threats of Fraud Detection and Prevention (FDP) Market
Table Raw Materials Suppliers
Table Different Production Methods of Fraud Detection and Prevention (FDP)
Table Cost Structure Analysis of Fraud Detection and Prevention (FDP)
Table Key End Users
Table Latest News of Fraud Detection and Prevention (FDP) Market
Table Merger and Acquisition
Table Planned/Future Project of Fraud Detection and Prevention (FDP) Market
Table Policy of Fraud Detection and Prevention (FDP) Market
Table 2020-2030 North America Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 North America Fraud Detection and Prevention (FDP) Market Size by Application
Table 2020-2025 North America Fraud Detection and Prevention (FDP) Key Players Revenue
Table 2020-2025 North America Fraud Detection and Prevention (FDP) Key Players Market Share
Table 2020-2030 North America Fraud Detection and Prevention (FDP) Market Size by Type
Table 2020-2030 United States Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Canada Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Mexico Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 South America Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 South America Fraud Detection and Prevention (FDP) Market Size by Application
Table 2020-2025 South America Fraud Detection and Prevention (FDP) Key Players Revenue
Table 2020-2025 South America Fraud Detection and Prevention (FDP) Key Players Market Share
Table 2020-2030 South America Fraud Detection and Prevention (FDP) Market Size by Type
Table 2020-2030 Brazil Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Argentina Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Chile Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Peru Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Asia & Pacific Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Asia & Pacific Fraud Detection and Prevention (FDP) Market Size by Application
Table 2020-2025 Asia & Pacific Fraud Detection and Prevention (FDP) Key Players Revenue
Table 2020-2025 Asia & Pacific Fraud Detection and Prevention (FDP) Key Players Market Share
Table 2020-2030 Asia & Pacific Fraud Detection and Prevention (FDP) Market Size by Type
Table 2020-2030 China Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 India Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Japan Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 South Korea Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Southeast Asia Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Australia Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Europe Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Europe Fraud Detection and Prevention (FDP) Market Size by Application
Table 2020-2025 Europe Fraud Detection and Prevention (FDP) Key Players Revenue
Table 2020-2025 Europe Fraud Detection and Prevention (FDP) Key Players Market Share
Table 2020-2030 Europe Fraud Detection and Prevention (FDP) Market Size by Type
Table 2020-2030 Germany Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 France Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 United Kingdom Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Italy Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Spain Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Belgium Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Netherlands Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Austria Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Poland Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Russia Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 MEA Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 MEA Fraud Detection and Prevention (FDP) Market Size by Application
Table 2020-2025 MEA Fraud Detection and Prevention (FDP) Key Players Revenue
Table 2020-2025 MEA Fraud Detection and Prevention (FDP) Key Players Market Share
Table 2020-2030 MEA Fraud Detection and Prevention (FDP) Market Size by Type
Table 2020-2030 Egypt Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Israel Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 South Africa Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Gulf Cooperation Council Countries Fraud Detection and Prevention (FDP) Market Size
Table 2020-2030 Turkey Fraud Detection and Prevention (FDP) Market Size
Table 2020-2025 Global Fraud Detection and Prevention (FDP) Market Size by Region
Table 2020-2025 Global Fraud Detection and Prevention (FDP) Market Size Share by Region
Table 2020-2025 Global Fraud Detection and Prevention (FDP) Market Size by Application
Table 2020-2025 Global Fraud Detection and Prevention (FDP) Market Share by Application
Table 2020-2025 Global Fraud Detection and Prevention (FDP) Key Vendors Revenue
Table 2020-2025 Global Fraud Detection and Prevention (FDP) Key Vendors Market Share
Table 2020-2025 Global Fraud Detection and Prevention (FDP) Market Size by Type
Table 2020-2025 Global Fraud Detection and Prevention (FDP) Market Share by Type
Table 2025-2030 Global Fraud Detection and Prevention (FDP) Market Size by Region
Table 2025-2030 Global Fraud Detection and Prevention (FDP) Market Size Share by Region
Table 2025-2030 Global Fraud Detection and Prevention (FDP) Market Size by Application
Table 2025-2030 Global Fraud Detection and Prevention (FDP) Market Share by Application
Table 2025-2030 Global Fraud Detection and Prevention (FDP) Key Vendors Revenue
Table 2025-2030 Global Fraud Detection and Prevention (FDP) Key Vendors Market Share
Table 2025-2030 Global Fraud Detection and Prevention (FDP) Market Size by Type
Table 2025-2030 Fraud Detection and Prevention (FDP) Global Market Share by Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Fraud Detection and Prevention (FDP) Picture
Figure 2020-2030 North America Fraud Detection and Prevention (FDP) Market Size and CAGR
Figure 2020-2030 South America Fraud Detection and Prevention (FDP) Market Size and CAGR
Figure 2020-2030 Asia & Pacific Fraud Detection and Prevention (FDP) Market Size and CAGR
Figure 2020-2030 Europe Fraud Detection and Prevention (FDP) Market Size and CAGR
Figure 2020-2030 MEA Fraud Detection and Prevention (FDP) Market Size and CAGR
Figure 2020-2025 Global Fraud Detection and Prevention (FDP) Market Size and Growth Rate
Figure 2025-2030 Global Fraud Detection and Prevention (FDP) Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |