Synthetic Roofing Underlayment Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-11-08 Pages: 86
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Synthetic Roofing Underlayment Market Summary
Introduction
The synthetic roofing underlayment market encompasses production and distribution of laminated polypropylene or polyethylene materials installed between roof deck and covering materials, providing secondary weather protection. Synthetic underlayment serves as advanced alternative to traditional asphalt felt, offering superior tear resistance, UV stability, lighter weight, and easier installation. Products vary by warranty duration and adhesion properties with 25-year non-adhesive underlayment priced at $0.15-$0.20 per square foot, 50-year non-adhesive at $0.20-$0.25, and 50-year self-adhesive at $0.55-$0.65 per square foot.

Market Size and Growth Forecast
The global synthetic roofing underlayment market is projected to reach 28-30 billion USD by 2025, with an estimated compound annual growth rate (CAGR) of 5%-6% through 2030. This growth is supported by increasing construction activities, growing preference for durable roofing systems, and expanding adoption in both new construction and reroofing projects.Regional Analysis
North America dominates with growth rates of 5.5%-6.5%, led by the United States where residential renovation and new construction drive significant demand. The region benefits from established building codes favoring synthetic materials and growing awareness of performance advantages.
Asia Pacific follows with growth rates of 5.0%-6.0%, driven by rapid urbanization in China and India, expanding construction activities, and increasing adoption of modern roofing materials.
Europe exhibits growth rates of 4.5%-5.5%, with Western European countries leading in premium roofing system applications emphasizing durability and weather resistance.
South America shows growth potential of 4.0%-5.0%, with Brazil and Mexico benefiting from infrastructure development and growing residential construction.
The Middle East and Africa region demonstrates growth rates of 4.5%-5.5%, driven by expanding construction projects in Gulf states and growing urban development.

Application Analysis
Residential Building Application: This segment leads with projected growth of 5.5%-6.5%, encompassing single-family homes, multifamily units, and renovation projects. Growth drivers include increasing home improvement activities, growing preference for lightweight materials, and expanding suburban development requiring durable roofing protection.
Commercial Building Application: Expected to grow at 4.5%-5.5%, this segment serves office buildings, retail spaces, and institutional facilities. Growth is supported by expanding commercial construction and requirements for high-performance roofing systems with extended warranties.

Key Market Players
Owens Corning maintains leadership through comprehensive synthetic underlayment portfolios and strong distribution networks.
GAF provides advanced roofing solutions with emphasis on installation efficiency.
APOC focuses on specialty underlayment products for demanding applications.
GCP offers high-performance materials through technical innovation.
Atlas Roofing Corporation serves diverse construction requirements with quality products.
DuPont provides premium synthetic underlayment solutions.
Epilay maintains significant market presence in regional applications.

Industry Value Chain Analysis
The synthetic roofing underlayment value chain begins with polymer resin procurement through extrusion and lamination processes creating multi-layer structures. Manufacturing requires precise thickness control, surface treatment, and quality assurance for tear resistance and UV stability. Distribution channels include building material suppliers, roofing contractors, and home improvement retailers serving construction professionals. Technical support ensures proper installation practices and system compatibility.

Market Opportunities and Challenges
Opportunities
●Construction Industry Growth: Rapid urbanization and infrastructure development create substantial demand for advanced roofing materials improving system performance and longevity.
●Renovation Market Expansion: Growing home improvement activities drive replacement of traditional felt with synthetic alternatives offering superior performance.
●Extreme Weather Protection: Increasing severe weather events create requirements for durable underlayment materials providing enhanced water resistance and wind uplift protection.
●Installation Efficiency: Lightweight synthetic materials reduce labor costs and improve installation speed creating contractor preference.
Challenges
●Raw Material Price Fluctuations: Polymer resin costs affect production economics and product pricing stability.
●Building Code Variations: Regional construction standards create compliance complexity across different markets.
●Installation Training Requirements: Proper application techniques affect performance creating need for contractor education.
●The current Trump Administration tariff policy uncertainty impacts polymer imports and finished product costs. Global supply chain restructuring influences manufacturing locations while affecting material availability and pricing dynamics.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Synthetic Roofing Underlayment Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Synthetic Roofing Underlayment by Region
8.2 Import of Synthetic Roofing Underlayment by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Synthetic Roofing Underlayment Market in North America (2020-2030)
9.1 Synthetic Roofing Underlayment Market Size
9.2 Synthetic Roofing Underlayment Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Synthetic Roofing Underlayment Market in South America (2020-2030)
10.1 Synthetic Roofing Underlayment Market Size
10.2 Synthetic Roofing Underlayment Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Synthetic Roofing Underlayment Market in Asia & Pacific (2020-2030)
11.1 Synthetic Roofing Underlayment Market Size
11.2 Synthetic Roofing Underlayment Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Synthetic Roofing Underlayment Market in Europe (2020-2030)
12.1 Synthetic Roofing Underlayment Market Size
12.2 Synthetic Roofing Underlayment Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Synthetic Roofing Underlayment Market in MEA (2020-2030)
13.1 Synthetic Roofing Underlayment Market Size
13.2 Synthetic Roofing Underlayment Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Synthetic Roofing Underlayment Market (2020-2025)
14.1 Synthetic Roofing Underlayment Market Size
14.2 Synthetic Roofing Underlayment Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Synthetic Roofing Underlayment Market Forecast (2025-2030)
15.1 Synthetic Roofing Underlayment Market Size Forecast
15.2 Synthetic Roofing Underlayment Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Owens Corning
15.1.1 Company Profile
15.1.2 Main Business and Synthetic Roofing Underlayment Information
15.1.3 SWOT Analysis of Owens Corning
15.1.4 Owens Corning Synthetic Roofing Underlayment Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 GAF
15.2.1 Company Profile
15.2.2 Main Business and Synthetic Roofing Underlayment Information
15.2.3 SWOT Analysis of GAF
15.2.4 GAF Synthetic Roofing Underlayment Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 APOC
15.3.1 Company Profile
15.3.2 Main Business and Synthetic Roofing Underlayment Information
15.3.3 SWOT Analysis of APOC
15.3.4 APOC Synthetic Roofing Underlayment Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 GCP
15.4.1 Company Profile
15.4.2 Main Business and Synthetic Roofing Underlayment Information
15.4.3 SWOT Analysis of GCP
15.4.4 GCP Synthetic Roofing Underlayment Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Atlas Roofing Corporation
15.5.1 Company Profile
15.5.2 Main Business and Synthetic Roofing Underlayment Information
15.5.3 SWOT Analysis of Atlas Roofing Corporation
15.5.4 Atlas Roofing Corporation Synthetic Roofing Underlayment Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 DuPont
15.6.1 Company Profile
15.6.2 Main Business and Synthetic Roofing Underlayment Information
15.6.3 SWOT Analysis of DuPont
15.6.4 DuPont Synthetic Roofing Underlayment Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation and Acronyms List
Table Research Scope of Synthetic Roofing Underlayment Report
Table Data Sources of Synthetic Roofing Underlayment Report
Table Major Assumptions of Synthetic Roofing Underlayment Report
Table Synthetic Roofing Underlayment Classification
Table Synthetic Roofing Underlayment Applications List
Table Drivers of Synthetic Roofing Underlayment Market
Table Restraints of Synthetic Roofing Underlayment Market
Table Opportunities of Synthetic Roofing Underlayment Market
Table Threats of Synthetic Roofing Underlayment Market
Table Raw Materials Suppliers List
Table Different Production Methods of Synthetic Roofing Underlayment
Table Cost Structure Analysis of Synthetic Roofing Underlayment
Table Key End Users List
Table Latest News of Synthetic Roofing Underlayment Market
Table Merger and Acquisition List
Table Planned/Future Project of Synthetic Roofing Underlayment Market
Table Policy of Synthetic Roofing Underlayment Market
Table 2020-2030 Regional Export of Synthetic Roofing Underlayment
Table 2020-2030 Regional Import of Synthetic Roofing Underlayment
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 North America Synthetic Roofing Underlayment Demand List by Application
Table 2020-2025 North America Synthetic Roofing Underlayment Key Players Sales List
Table 2020-2025 North America Synthetic Roofing Underlayment Key Players Market Share List
Table 2020-2030 North America Synthetic Roofing Underlayment Demand List by Type
Table 2020-2025 North America Synthetic Roofing Underlayment Price List by Type
Table 2020-2030 United States Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 United States Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 Canada Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Canada Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 Mexico Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Mexico Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 South America Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 South America Synthetic Roofing Underlayment Demand List by Application
Table 2020-2025 South America Synthetic Roofing Underlayment Key Players Sales List
Table 2020-2025 South America Synthetic Roofing Underlayment Key Players Market Share List
Table 2020-2030 South America Synthetic Roofing Underlayment Demand List by Type
Table 2020-2025 South America Synthetic Roofing Underlayment Price List by Type
Table 2020-2030 Brazil Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Brazil Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 Argentina Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Argentina Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 Chile Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Chile Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 Peru Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Peru Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 Asia & Pacific Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Asia & Pacific Synthetic Roofing Underlayment Demand List by Application
Table 2020-2025 Asia & Pacific Synthetic Roofing Underlayment Key Players Sales List
Table 2020-2025 Asia & Pacific Synthetic Roofing Underlayment Key Players Market Share List
Table 2020-2030 Asia & Pacific Synthetic Roofing Underlayment Demand List by Type
Table 2020-2025 Asia & Pacific Synthetic Roofing Underlayment Price List by Type
Table 2020-2030 China Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 China Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 India Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 India Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 Japan Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Japan Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 South Korea Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 South Korea Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 Southeast Asia Synthetic Roofing Underlayment Market Size List
Table 2020-2030 Southeast Asia Synthetic Roofing Underlayment Market Volume List
Table 2020-2030 Southeast Asia Synthetic Roofing Underlayment Import List
Table 2020-2030 Southeast Asia Synthetic Roofing Underlayment Export List
Table 2020-2030 Australia Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Australia Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 Europe Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Europe Synthetic Roofing Underlayment Demand List by Application
Table 2020-2025 Europe Synthetic Roofing Underlayment Key Players Sales List
Table 2020-2025 Europe Synthetic Roofing Underlayment Key Players Market Share List
Table 2020-2030 Europe Synthetic Roofing Underlayment Demand List by Type
Table 2020-2025 Europe Synthetic Roofing Underlayment Price List by Type
Table 2020-2030 Germany Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Germany Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 France Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 France Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 United Kingdom Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 United Kingdom Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 Italy Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Italy Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 Spain Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Spain Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 Belgium Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Belgium Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 Netherlands Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Netherlands Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 Austria Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Austria Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 Poland Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Poland Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 Russia Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Russia Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 MEA Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 MEA Synthetic Roofing Underlayment Demand List by Application
Table 2020-2025 MEA Synthetic Roofing Underlayment Key Players Sales List
Table 2020-2025 MEA Synthetic Roofing Underlayment Key Players Market Share List
Table 2020-2030 MEA Synthetic Roofing Underlayment Demand List by Type
Table 2020-2025 MEA Synthetic Roofing Underlayment Price List by Type
Table 2020-2030 Egypt Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Egypt Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 Israel Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Israel Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 South Africa Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 South Africa Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Synthetic Roofing Underlayment Import & Export List
Table 2020-2030 Turkey Synthetic Roofing Underlayment Market Size and Market Volume List
Table 2020-2030 Turkey Synthetic Roofing Underlayment Import & Export List
Table 2020-2025 Global Synthetic Roofing Underlayment Market Size List by Region
Table 2020-2025 Global Synthetic Roofing Underlayment Market Size Share List by Region
Table 2020-2025 Global Synthetic Roofing Underlayment Market Volume List by Region
Table 2020-2025 Global Synthetic Roofing Underlayment Market Volume Share List by Region
Table 2020-2025 Global Synthetic Roofing Underlayment Demand List by Application
Table 2020-2025 Global Synthetic Roofing Underlayment Demand Market Share List by Application
Table 2020-2025 Global Synthetic Roofing Underlayment Capacity List
Table 2020-2025 Global Synthetic Roofing Underlayment Key Vendors Capacity Share List
Table 2020-2025 Global Synthetic Roofing Underlayment Key Vendors Production List
Table 2020-2025 Global Synthetic Roofing Underlayment Key Vendors Production Share List
Table 2020-2025 Global Synthetic Roofing Underlayment Key Vendors Production Value List
Table 2020-2025 Global Synthetic Roofing Underlayment Key Vendors Production Value Share List
Table 2020-2025 Global Synthetic Roofing Underlayment Demand List by Type
Table 2020-2025 Global Synthetic Roofing Underlayment Demand Market Share List by Type
Table 2020-2025 Regional Synthetic Roofing Underlayment Price List
Table 2025-2030 Global Synthetic Roofing Underlayment Market Size List by Region
Table 2025-2030 Global Synthetic Roofing Underlayment Market Size Share List by Region
Table 2025-2030 Global Synthetic Roofing Underlayment Market Volume List by Region
Table 2025-2030 Global Synthetic Roofing Underlayment Market Volume Share List by Region
Table 2025-2030 Global Synthetic Roofing Underlayment Demand List by Application
Table 2025-2030 Global Synthetic Roofing Underlayment Demand Market Share List by Application
Table 2025-2030 Global Synthetic Roofing Underlayment Capacity List
Table 2025-2030 Global Synthetic Roofing Underlayment Key Vendors Capacity Share List
Table 2025-2030 Global Synthetic Roofing Underlayment Key Vendors Production List
Table 2025-2030 Global Synthetic Roofing Underlayment Key Vendors Production Share List
Table 2025-2030 Global Synthetic Roofing Underlayment Key Vendors Production Value List
Table 2025-2030 Global Synthetic Roofing Underlayment Key Vendors Production Value Share List
Table 2025-2030 Global Synthetic Roofing Underlayment Demand List by Type
Table 2025-2030 Global Synthetic Roofing Underlayment Demand Market Share List by Type
Table 2025-2030 Synthetic Roofing Underlayment Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Synthetic Roofing Underlayment Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Synthetic Roofing Underlayment Market Size and CAGR
Figure 2020-2030 North America Synthetic Roofing Underlayment Market Volume and CAGR
Figure 2020-2030 South America Synthetic Roofing Underlayment Market Size and CAGR
Figure 2020-2030 South America Synthetic Roofing Underlayment Market Volume and CAGR
Figure 2020-2030 Asia & Pacific Synthetic Roofing Underlayment Market Size and CAGR
Figure 2020-2030 Asia & Pacific Synthetic Roofing Underlayment Market Volume and CAGR
Figure 2020-2030 Europe Synthetic Roofing Underlayment Market Size and CAGR
Figure 2020-2030 Europe Synthetic Roofing Underlayment Market Volume and CAGR
Figure 2020-2030 MEA Synthetic Roofing Underlayment Market Size and CAGR
Figure 2020-2030 MEA Synthetic Roofing Underlayment Market Volume and CAGR
Figure 2020-2025 Global Synthetic Roofing Underlayment Capacity Production and Growth Rate
Figure 2020-2025 Global Synthetic Roofing Underlayment Production Value and Growth Rate
Figure 2025-2030 Global Synthetic Roofing Underlayment Capacity Production and Growth Rate
Figure 2025-2030 Global Synthetic Roofing Underlayment Production Value and Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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