Synthetic Turf Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-11-08 Pages: 96
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Synthetic Turf Market Summary
Introduction
The synthetic turf market encompasses production and distribution of polymer fiber systems mimicking natural grass appearance and performance, manufactured through injection molding or weaving processes using primarily polyethylene (PE) and polypropylene (PP) with occasional polyvinyl chloride and polyamide materials. Synthetic turf gained prominence through 1960s installation in Houston's sports stadium and now serves sports fields, residential landscapes, and commercial applications with global industry demand approximately 400 million square meters annually.

Market Size and Growth Forecast
The global synthetic turf market is projected to reach 4.0-4.5 billion USD by 2025, with an estimated compound annual growth rate (CAGR) of 6%-8% through 2030. This growth is supported by expanding sports infrastructure, growing landscape applications, water conservation requirements, and increasing adoption in developed and emerging markets.

Regional Analysis
North America leads with growth rates of 6.5%-7.5%, driven by extensive sports field installations and growing residential landscape applications emphasizing water conservation.
Europe follows with growth rates of 6.0%-7.0%, where established sports traditions and urban landscaping drive demand for high-performance turf systems.
Asia Pacific exhibits growth rates of 7.0%-8.5%, with China serving as primary production hub holding over 60% global capacity while expanding domestic consumption in sports and landscape applications.
South America shows growth potential of 5.5%-6.5%, with Brazil leading through expanding sports infrastructure and urban development.
The Middle East and Africa region demonstrates growth rates of 5.0%-6.0%, driven by sports facility development and water-scarce landscaping requirements.Application Analysis
Sports Application: This segment dominates with projected growth of 6.5%-8.0%, encompassing football, soccer, hockey, and multisport fields requiring consistent playing characteristics. Growth drivers include expanding professional and community sports facilities, FIFA certification requirements, and all-weather performance capabilities. Professional sports turf pricing ranges 160-600 RMB per square meter depending on specifications.
Landscape Application: Expected to grow at 6.0%-7.5%, this segment serves residential lawns, commercial properties, and public spaces emphasizing low maintenance and water conservation. Growth is supported by urbanization, drought conditions, and aesthetic requirements in water-restricted areas.

Type Analysis
Injection Molded Turf: Growing at 6.5%-7.5%, this type offers uniform pile distribution and enhanced durability for high-traffic sports applications requiring consistent performance characteristics.
Woven Turf: Projected growth of 6.0%-7.0% serves landscape and specialty applications providing natural appearance with improved dimensional stability.

Key Market Players
TenCate Grass strengthened position through 2025 majority stake acquisition in Sports & Leisure Group.
Tarkett operates through FieldTurf subsidiary serving global sports markets.
The Recreational Group provides comprehensive installation solutions.
Sport Group expanded through 2024 KPS Capital Partners acquisition including AstroTurf, Polytan, Rekortan, and Laykold brands.
Condor Group maintains European manufacturing capabilities.
CoCreation Grass (CCGrass) leads globally with 100,000,000 m² annual capacity and 408.8M USD 2024 revenue, serving as FIFA, World Rugby, and FIH preferred provider while drafting Chinese national standards.
Sekisui Jushi Corporation provides Japanese quality standards.
Qingdao Bellinturf Industrial holds second global market position.
All Victory Grass and Beijing Torchgrass serve growing Chinese domestic demand.
Sports & Leisure Group, Taishan Sports Industry Group with 20 million m² capacity, Jiangsu Vivaturf Artificial Grass with 20 million m² capacity and 24.4M USD 2024 revenue, Edel Grass, Limonta Sport, and Saltex complete the competitive landscape with top ten manufacturers holding 54% market share.

Industry Value Chain Analysis
The synthetic turf value chain extends from polymer resin procurement through fiber extrusion, tufting or weaving, backing application, and infill integration. Manufacturing requires precise pile height control, backing adhesion, and quality assurance for drainage and performance characteristics. Distribution channels include direct sales to sports facility developers, landscape contractors, and retail outlets serving residential customers. Installation service providers ensure proper base preparation and system integration.

Market Opportunities and Challenges
Opportunities
●Sports Infrastructure Development: Global sports facility expansion creates substantial demand for certified performance turf systems improving player safety and field consistency.
●Water Conservation Requirements: Growing drought conditions drive landscape turf adoption reducing water consumption and maintenance costs.
●Urban Space Utilization: Limited natural grass areas in dense urban environments create opportunities for durable synthetic alternatives.
●Technology Integration: Smart turf systems with embedded sensors create premium application segments.
Challenges
●Environmental Concerns: End-of-life recycling and microplastic generation require improved sustainability practices.
●Initial Investment Costs: Higher upfront expenses compared to natural grass affect adoption in budget-constrained projects.
●Performance Validation: Maintaining consistent playing characteristics requires ongoing quality control and certification compliance.
●The current Trump Administration tariff policy uncertainty impacts polymer imports and finished product pricing. Global supply chain restructuring influences Chinese manufacturing dominance while creating opportunities for regional production development and affecting international trade patterns.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Synthetic Turf Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Synthetic Turf by Region
8.2 Import of Synthetic Turf by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Synthetic Turf Market in North America (2020-2030)
9.1 Synthetic Turf Market Size
9.2 Synthetic Turf Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Synthetic Turf Market in South America (2020-2030)
10.1 Synthetic Turf Market Size
10.2 Synthetic Turf Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Synthetic Turf Market in Asia & Pacific (2020-2030)
11.1 Synthetic Turf Market Size
11.2 Synthetic Turf Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Synthetic Turf Market in Europe (2020-2030)
12.1 Synthetic Turf Market Size
12.2 Synthetic Turf Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Synthetic Turf Market in MEA (2020-2030)
13.1 Synthetic Turf Market Size
13.2 Synthetic Turf Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Synthetic Turf Market (2020-2025)
14.1 Synthetic Turf Market Size
14.2 Synthetic Turf Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Synthetic Turf Market Forecast (2025-2030)
15.1 Synthetic Turf Market Size Forecast
15.2 Synthetic Turf Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 TenCate Grass
15.1.1 Company Profile
15.1.2 Main Business and Synthetic Turf Information
15.1.3 SWOT Analysis of TenCate Grass
15.1.4 TenCate Grass Synthetic Turf Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Tarkett
15.2.1 Company Profile
15.2.2 Main Business and Synthetic Turf Information
15.2.3 SWOT Analysis of Tarkett
15.2.4 Tarkett Synthetic Turf Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 The Recreational Group
15.3.1 Company Profile
15.3.2 Main Business and Synthetic Turf Information
15.3.3 SWOT Analysis of The Recreational Group
15.3.4 The Recreational Group Synthetic Turf Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Sport Group
15.4.1 Company Profile
15.4.2 Main Business and Synthetic Turf Information
15.4.3 SWOT Analysis of Sport Group
15.4.4 Sport Group Synthetic Turf Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Condor Group
15.5.1 Company Profile
15.5.2 Main Business and Synthetic Turf Information
15.5.3 SWOT Analysis of Condor Group
15.5.4 Condor Group Synthetic Turf Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 CoCreation Grass (CCGrass)
15.6.1 Company Profile
15.6.2 Main Business and Synthetic Turf Information
15.6.3 SWOT Analysis of CoCreation Grass (CCGrass)
15.6.4 CoCreation Grass (CCGrass) Synthetic Turf Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Sekisui Jushi Corporation
15.7.1 Company Profile
15.7.2 Main Business and Synthetic Turf Information
15.7.3 SWOT Analysis of Sekisui Jushi Corporation
15.7.4 Sekisui Jushi Corporation Synthetic Turf Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Qingdao Bellinturf Industrial
15.8.1 Company Profile
15.8.2 Main Business and Synthetic Turf Information
15.8.3 SWOT Analysis of Qingdao Bellinturf Industrial
15.8.4 Qingdao Bellinturf Industrial Synthetic Turf Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 All Victory Grass
15.9.1 Company Profile
15.9.2 Main Business and Synthetic Turf Information
15.9.3 SWOT Analysis of All Victory Grass
15.9.4 All Victory Grass Synthetic Turf Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Beijing Torchgrass
15.10.1 Company Profile
15.10.2 Main Business and Synthetic Turf Information
15.10.3 SWOT Analysis of Beijing Torchgrass
15.10.4 Beijing Torchgrass Synthetic Turf Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Sports & Leisure Group
15.11.1 Company Profile
15.11.2 Main Business and Synthetic Turf Information
15.11.3 SWOT Analysis of Sports & Leisure Group
15.11.4 Sports & Leisure Group Synthetic Turf Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 Taishan Sports Industry Group
15.12.1 Company Profile
15.12.2 Main Business and Synthetic Turf Information
15.12.3 SWOT Analysis of Taishan Sports Industry Group
15.12.4 Taishan Sports Industry Group Synthetic Turf Sales, Revenue, Price and Gross Margin (2020-2025)
15.13 Jiangsu Vivaturf Artificial Grass
15.13.1 Company Profile
15.13.2 Main Business and Synthetic Turf Information
15.13.3 SWOT Analysis of Jiangsu Vivaturf Artificial Grass
15.13.4 Jiangsu Vivaturf Artificial Grass Synthetic Turf Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation and Acronyms List
Table Research Scope of Synthetic Turf Report
Table Data Sources of Synthetic Turf Report
Table Major Assumptions of Synthetic Turf Report
Table Synthetic Turf Classification
Table Synthetic Turf Applications List
Table Drivers of Synthetic Turf Market
Table Restraints of Synthetic Turf Market
Table Opportunities of Synthetic Turf Market
Table Threats of Synthetic Turf Market
Table Raw Materials Suppliers List
Table Different Production Methods of Synthetic Turf
Table Cost Structure Analysis of Synthetic Turf
Table Key End Users List
Table Latest News of Synthetic Turf Market
Table Merger and Acquisition List
Table Planned/Future Project of Synthetic Turf Market
Table Policy of Synthetic Turf Market
Table 2020-2030 Regional Export of Synthetic Turf
Table 2020-2030 Regional Import of Synthetic Turf
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Synthetic Turf Market Size and Market Volume List
Table 2020-2030 North America Synthetic Turf Demand List by Application
Table 2020-2025 North America Synthetic Turf Key Players Sales List
Table 2020-2025 North America Synthetic Turf Key Players Market Share List
Table 2020-2030 North America Synthetic Turf Demand List by Type
Table 2020-2025 North America Synthetic Turf Price List by Type
Table 2020-2030 United States Synthetic Turf Market Size and Market Volume List
Table 2020-2030 United States Synthetic Turf Import & Export List
Table 2020-2030 Canada Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Canada Synthetic Turf Import & Export List
Table 2020-2030 Mexico Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Mexico Synthetic Turf Import & Export List
Table 2020-2030 South America Synthetic Turf Market Size and Market Volume List
Table 2020-2030 South America Synthetic Turf Demand List by Application
Table 2020-2025 South America Synthetic Turf Key Players Sales List
Table 2020-2025 South America Synthetic Turf Key Players Market Share List
Table 2020-2030 South America Synthetic Turf Demand List by Type
Table 2020-2025 South America Synthetic Turf Price List by Type
Table 2020-2030 Brazil Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Brazil Synthetic Turf Import & Export List
Table 2020-2030 Argentina Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Argentina Synthetic Turf Import & Export List
Table 2020-2030 Chile Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Chile Synthetic Turf Import & Export List
Table 2020-2030 Peru Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Peru Synthetic Turf Import & Export List
Table 2020-2030 Asia & Pacific Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Asia & Pacific Synthetic Turf Demand List by Application
Table 2020-2025 Asia & Pacific Synthetic Turf Key Players Sales List
Table 2020-2025 Asia & Pacific Synthetic Turf Key Players Market Share List
Table 2020-2030 Asia & Pacific Synthetic Turf Demand List by Type
Table 2020-2025 Asia & Pacific Synthetic Turf Price List by Type
Table 2020-2030 China Synthetic Turf Market Size and Market Volume List
Table 2020-2030 China Synthetic Turf Import & Export List
Table 2020-2030 India Synthetic Turf Market Size and Market Volume List
Table 2020-2030 India Synthetic Turf Import & Export List
Table 2020-2030 Japan Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Japan Synthetic Turf Import & Export List
Table 2020-2030 South Korea Synthetic Turf Market Size and Market Volume List
Table 2020-2030 South Korea Synthetic Turf Import & Export List
Table 2020-2030 Southeast Asia Synthetic Turf Market Size List
Table 2020-2030 Southeast Asia Synthetic Turf Market Volume List
Table 2020-2030 Southeast Asia Synthetic Turf Import List
Table 2020-2030 Southeast Asia Synthetic Turf Export List
Table 2020-2030 Australia Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Australia Synthetic Turf Import & Export List
Table 2020-2030 Europe Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Europe Synthetic Turf Demand List by Application
Table 2020-2025 Europe Synthetic Turf Key Players Sales List
Table 2020-2025 Europe Synthetic Turf Key Players Market Share List
Table 2020-2030 Europe Synthetic Turf Demand List by Type
Table 2020-2025 Europe Synthetic Turf Price List by Type
Table 2020-2030 Germany Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Germany Synthetic Turf Import & Export List
Table 2020-2030 France Synthetic Turf Market Size and Market Volume List
Table 2020-2030 France Synthetic Turf Import & Export List
Table 2020-2030 United Kingdom Synthetic Turf Market Size and Market Volume List
Table 2020-2030 United Kingdom Synthetic Turf Import & Export List
Table 2020-2030 Italy Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Italy Synthetic Turf Import & Export List
Table 2020-2030 Spain Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Spain Synthetic Turf Import & Export List
Table 2020-2030 Belgium Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Belgium Synthetic Turf Import & Export List
Table 2020-2030 Netherlands Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Netherlands Synthetic Turf Import & Export List
Table 2020-2030 Austria Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Austria Synthetic Turf Import & Export List
Table 2020-2030 Poland Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Poland Synthetic Turf Import & Export List
Table 2020-2030 Russia Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Russia Synthetic Turf Import & Export List
Table 2020-2030 MEA Synthetic Turf Market Size and Market Volume List
Table 2020-2030 MEA Synthetic Turf Demand List by Application
Table 2020-2025 MEA Synthetic Turf Key Players Sales List
Table 2020-2025 MEA Synthetic Turf Key Players Market Share List
Table 2020-2030 MEA Synthetic Turf Demand List by Type
Table 2020-2025 MEA Synthetic Turf Price List by Type
Table 2020-2030 Egypt Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Egypt Synthetic Turf Import & Export List
Table 2020-2030 Israel Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Israel Synthetic Turf Import & Export List
Table 2020-2030 South Africa Synthetic Turf Market Size and Market Volume List
Table 2020-2030 South Africa Synthetic Turf Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Synthetic Turf Import & Export List
Table 2020-2030 Turkey Synthetic Turf Market Size and Market Volume List
Table 2020-2030 Turkey Synthetic Turf Import & Export List
Table 2020-2025 Global Synthetic Turf Market Size List by Region
Table 2020-2025 Global Synthetic Turf Market Size Share List by Region
Table 2020-2025 Global Synthetic Turf Market Volume List by Region
Table 2020-2025 Global Synthetic Turf Market Volume Share List by Region
Table 2020-2025 Global Synthetic Turf Demand List by Application
Table 2020-2025 Global Synthetic Turf Demand Market Share List by Application
Table 2020-2025 Global Synthetic Turf Capacity List
Table 2020-2025 Global Synthetic Turf Key Vendors Capacity Share List
Table 2020-2025 Global Synthetic Turf Key Vendors Production List
Table 2020-2025 Global Synthetic Turf Key Vendors Production Share List
Table 2020-2025 Global Synthetic Turf Key Vendors Production Value List
Table 2020-2025 Global Synthetic Turf Key Vendors Production Value Share List
Table 2020-2025 Global Synthetic Turf Demand List by Type
Table 2020-2025 Global Synthetic Turf Demand Market Share List by Type
Table 2020-2025 Regional Synthetic Turf Price List
Table 2025-2030 Global Synthetic Turf Market Size List by Region
Table 2025-2030 Global Synthetic Turf Market Size Share List by Region
Table 2025-2030 Global Synthetic Turf Market Volume List by Region
Table 2025-2030 Global Synthetic Turf Market Volume Share List by Region
Table 2025-2030 Global Synthetic Turf Demand List by Application
Table 2025-2030 Global Synthetic Turf Demand Market Share List by Application
Table 2025-2030 Global Synthetic Turf Capacity List
Table 2025-2030 Global Synthetic Turf Key Vendors Capacity Share List
Table 2025-2030 Global Synthetic Turf Key Vendors Production List
Table 2025-2030 Global Synthetic Turf Key Vendors Production Share List
Table 2025-2030 Global Synthetic Turf Key Vendors Production Value List
Table 2025-2030 Global Synthetic Turf Key Vendors Production Value Share List
Table 2025-2030 Global Synthetic Turf Demand List by Type
Table 2025-2030 Global Synthetic Turf Demand Market Share List by Type
Table 2025-2030 Synthetic Turf Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Synthetic Turf Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Synthetic Turf Market Size and CAGR
Figure 2020-2030 North America Synthetic Turf Market Volume and CAGR
Figure 2020-2030 South America Synthetic Turf Market Size and CAGR
Figure 2020-2030 South America Synthetic Turf Market Volume and CAGR
Figure 2020-2030 Asia & Pacific Synthetic Turf Market Size and CAGR
Figure 2020-2030 Asia & Pacific Synthetic Turf Market Volume and CAGR
Figure 2020-2030 Europe Synthetic Turf Market Size and CAGR
Figure 2020-2030 Europe Synthetic Turf Market Volume and CAGR
Figure 2020-2030 MEA Synthetic Turf Market Size and CAGR
Figure 2020-2030 MEA Synthetic Turf Market Volume and CAGR
Figure 2020-2025 Global Synthetic Turf Capacity Production and Growth Rate
Figure 2020-2025 Global Synthetic Turf Production Value and Growth Rate
Figure 2025-2030 Global Synthetic Turf Capacity Production and Growth Rate
Figure 2025-2030 Global Synthetic Turf Production Value and Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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