1-Nonanal Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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1-Nonanal, also known as C-9 Aldehyde, Nonyl Aldehyde, or Pelargonaldehyde (CAS Number: 124-19-6), is a straight-chain saturated aliphatic aldehyde. It is a critical, high-value ingredient in the fragrance industry, specifically categorized as a 'fatty aldehyde' or 'aldehyde C-9'. 1-Nonanal is highly valued by perfumers for its distinctive olfactory profile, described as having a rose-like, fatty, or waxy citrus scent. It is an extremely potent aroma chemical, naturally occurring in trace amounts (typically 0.8%-1.2%) in various essential oils, including rose oil, citrus oil, white lemon oil, and clary sage oil. Given its low natural concentration, virtually all commercial 1-Nonanal is produced synthetically or semi-synthetically to meet the demands of the global perfumery and flavor industries.
The 1-Nonanal market is characterized by:
● High-Value Specialty Chemical: It is a niche, low-volume aroma chemical that commands high prices due to its potency and specialized functional role in complex fragrance creation.
● Potency and Blending Necessity: Its powerful scent means it is used at very low, precise concentrations (approx 0.5%-5%) in fragrance formulations. It is indispensable for achieving specific floral or fantasy notes, particularly in Rose, Orange Blossom, and Mimosa type bouquets.
● Sensitive Supply Chain: The quality and purity (odor profile) are paramount. The market demands highly stable grades, and its supply is concentrated among a few major aroma chemical manufacturers with proprietary synthesis and purification technologies.
● Correlation with Consumer Markets: Demand for 1-Nonanal is directly linked to the health and growth of the downstream consumer markets, primarily fine fragrances, personal care, and home care products.
The global market value for 1-Nonanal is estimated to be between 2 and 4 million USD in 2025. This specialized aroma chemical market is projected to expand at a moderate Compound Annual Growth Rate (CAGR) in the range of 2.5%-4.5% through 2030, supported by the stable growth of the global fine fragrance and home care product sectors.
Application Analysis
1-Nonanal functions as a powerful modifier, fixative, and enhancer across various consumer product categories.
● Fine Fragrance (Perfumes):
● Features & Trends: Utilized extensively in complex perfumery, particularly in floral (Rose, Orange Blossom) and fantasy-type fragrances. It provides a crucial waxy, top-note lift, excellent diffusion, and helps "fix" other floral notes.
● Key Trend: Consistent demand driven by the luxury and designer fragrance sectors, where 1-Nonanal is essential for replicating natural rose and citrus oil profiles.
● Personal Care (Cosmetics, Soaps, HPL):
● Features & Trends: Used in fragrancing products like creams, lotions, shampoos, and bar soaps to impart clean, fresh, or sophisticated floral notes.
● Key Trend: Stable growth, increasingly driven by market demands for transparent labeling and the rise of natural/bio-identical sourcing trends, though most commercial supply remains synthetic.
● Home Care (Detergents, Cleaners):
● Features & Trends: Used in laundry detergents, fabric softeners, and household cleaners to cover base odors and provide a strong, clean scent profile (e.g., citrus or floral). Its potency is highly advantageous here.
● Key Trend: High-volume use is tied to consumer preference for strong, lasting scent signals in cleaning products.
● Feed (Flavoring):
● Features & Trends: Used in niche flavor applications, particularly as a precursor or minor component to provide specific fatty/citrus notes.
● Key Trend: Small but stable demand governed by stringent food/feed safety regulations.
Regional Market Trends
Demand is concentrated in regions with high disposable incomes and robust perfumery and consumer goods manufacturing bases.
● Europe: Europe is a leading market, especially for the high-value Fine Fragrance segment, with major formulation houses located here. It is projected to grow at a moderate CAGR in the range of 2.0%-4.0% through 2030, emphasizing high-purity and unique grades.
● North America: A large consumer market for both Personal Care and Home Care products, driving consistent API consumption. Projected to grow at a moderate CAGR in the range of 2.0%-4.0% through 2030.
● Asia-Pacific (APAC): While a growing consumer market, its primary role is increasingly in the large-scale manufacturing of Personal Care and Home Care products for local and export markets. Projected to achieve the strongest growth rate, estimated at a CAGR in the range of 3.5%-5.5% through 2030, driven by rising disposable incomes and brand penetration.
● Latin America and MEA: Emerging markets, projected to grow at a moderate CAGR in the range of 2.5%-4.5% through 2030. MEA is particularly strong in Fine Fragrance consumption.
Company Profiles
The market is highly oligopolistic, dominated by a few global leaders in the fragrance and aroma chemical sector who possess the necessary synthesis and purification expertise.
● DSM-Firmenich: A global leader in the fragrance and nutrition sectors. Companies like DSM-Firmenich control vast portfolios of aroma chemicals, leveraging their internal expertise in synthesis and formulation to meet the complex needs of perfumers.
● LANXESS: A major global specialty chemical company. While broader in focus, LANXESS plays a role in the aroma and flavor chemical space, providing specialized intermediates or final Nonanal grades.
● Kao Chemicals: Part of the Japanese Kao Group, focusing on specialized chemical production. Kao is a key supplier of performance chemicals, including those used in cosmetics and fragrances, indicating their presence in the 1-Nonanal supply chain, likely focusing on high-purity grades for Personal Care and Home Care.
Value Chain Analysis
The 1-Nonanal value chain is characterized by a high degree of technical difficulty in the synthesis and purification stage, which captures the majority of the product's value.
● Upstream: Petrochemical/Oleochemical Feedstocks:
● Activity: Sourcing of precursor chemicals (often C8 or C{10 alcohols or olefins) required for the industrial synthesis of 1-Nonanal.
● Value-Add: Securing low-cost, consistent chemical intermediates is the foundation, though raw material cost is less critical than process efficiency due to the low Nonanal usage volumes.
● Midstream: Specialized Synthesis and Purification (Core Value-Add):
● Activity: Complex, multi-step organic synthesis (e.g., oxidation or hydroformylation routes) to create 1-Nonanal, followed by intensive, proprietary purification techniques (e.g., fractional distillation) to achieve the required 'odor quality'.
● Value-Add: Proprietary synthesis routes that maximize yield and minimize impurities (especially those that affect odor) are the main drivers of value. Achieving a specific, consistent, high-purity 'perfumery grade' product is critical.
● Downstream: Fragrance Formulation and End-Use:
● Activity: Supplying high-purity 1-Nonanal to internal or external fragrance houses, where it is blended at trace levels (approx 0.5%-5%) into concentrated perfumes and then mass-formulated into final consumer products.
● Value-Add: Perfumery artistry and formulation expertise capture premium value. The ability of the fragrance house to utilize 1-Nonanal effectively to create a unique and appealing final product drives its market demand.
Opportunities and Challenges
1-Nonanal benefits from the stability of the Fine Fragrance market but must navigate the extreme technical demands of perfumery-grade quality.
Opportunities
● Stable Fine Fragrance Market: The resilience and premium pricing of the luxury perfume sector ensure continuous, stable demand for high-quality, non-substitutable aroma chemicals like 1-Nonanal.
● Demand for 'Clean' and 'Natural' Scents: As consumers seek more authentic, nature-identical aromas, Nonanal (a bio-identical chemical) benefits, even when synthetically produced, as it is a recognized natural component of rose and citrus oils.
● Growth of Home Care Sophistication: Home Care product manufacturers are increasingly using sophisticated fragrance profiles previously reserved for Personal Care, driving demand for potent, high-performance materials like 1-Nonanal.
● High Barrier to Entry: The complexity of achieving perfumery-grade purity acts as a high barrier to entry, protecting existing specialized producers (DSM-Firmenich, Kao Chemicals) from commoditization.
Challenges
● Extreme Sensitivity to Impurities: 1-Nonanal is extremely sensitive to trace impurities, which can introduce off-notes (e.g., green, metallic) that ruin a fragrance. Maintaining olfactory purity is a continuous and costly technical challenge.
● Competition from Non-Aldehyde Replacements: While the C-9 aldehyde note is unique, perfumers continuously seek out new, non-aldehyde (and often non-REACH-restricted) materials to achieve similar functional effects, posing a constant, gradual threat of substitution.
● Regulatory Scrutiny: As a key fragrance ingredient, 1-Nonanal and its downstream products are subject to evolving fragrance safety standards set by bodies like IFRA (International Fragrance Association), which can impose usage limits and affect formulation stability.
● Niche Volume, High CAPEX: The synthesis requires complex, specialized equipment (for high-purity distillation), yet the total market volume is very low, requiring high prices to justify the initial capital and operating expenses.
● Pricing Correlation with Potency: Because it is used at extremely low concentrations, a small price change per kilogram of 1-Nonanal has minimal impact on the final consumer product cost, allowing customers to be relatively price-insensitive, but requiring producers to ensure the highest possible quality to command premium pricing.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 1-Nonanal Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of 1-Nonanal by Region
8.2 Import of 1-Nonanal by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast 1-Nonanal Market in North America (2020-2030)
9.1 1-Nonanal Market Size
9.2 1-Nonanal Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast 1-Nonanal Market in South America (2020-2030)
10.1 1-Nonanal Market Size
10.2 1-Nonanal Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast 1-Nonanal Market in Asia & Pacific (2020-2030)
11.1 1-Nonanal Market Size
11.2 1-Nonanal Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast 1-Nonanal Market in Europe (2020-2030)
12.1 1-Nonanal Market Size
12.2 1-Nonanal Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast 1-Nonanal Market in MEA (2020-2030)
13.1 1-Nonanal Market Size
13.2 1-Nonanal Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global 1-Nonanal Market (2020-2025)
14.1 1-Nonanal Market Size
14.2 1-Nonanal Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global 1-Nonanal Market Forecast (2025-2030)
15.1 1-Nonanal Market Size Forecast
15.2 1-Nonanal Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 DSM-Firmenich
15.1.1 Company Profile
15.1.2 Main Business and 1-Nonanal Information
15.1.3 SWOT Analysis of DSM-Firmenich
15.1.4 DSM-Firmenich 1-Nonanal Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 LANXESS
15.2.1 Company Profile
15.2.2 Main Business and 1-Nonanal Information
15.2.3 SWOT Analysis of LANXESS
15.2.4 LANXESS 1-Nonanal Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Kao Chemicals
15.3.1 Company Profile
15.3.2 Main Business and 1-Nonanal Information
15.3.3 SWOT Analysis of Kao Chemicals
15.3.4 Kao Chemicals 1-Nonanal Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope of 1-Nonanal Report
Table Data Sources of 1-Nonanal Report
Table Major Assumptions of 1-Nonanal Report
Table 1-Nonanal Classification
Table 1-Nonanal Applications List
Table Drivers of 1-Nonanal Market
Table Restraints of 1-Nonanal Market
Table Opportunities of 1-Nonanal Market
Table Threats of 1-Nonanal Market
Table Raw Materials Suppliers List
Table Different Production Methods of 1-Nonanal
Table Cost Structure Analysis of 1-Nonanal
Table Key End Users List
Table Latest News of 1-Nonanal Market
Table Merger and Acquisition List
Table Planned/Future Project of 1-Nonanal Market
Table Policy of 1-Nonanal Market
Table 2020-2030 Regional Export of 1-Nonanal
Table 2020-2030 Regional Import of 1-Nonanal
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America 1-Nonanal Market Size and Market Volume List
Table 2020-2030 North America 1-Nonanal Demand List by Application
Table 2020-2025 North America 1-Nonanal Key Players Sales List
Table 2020-2025 North America 1-Nonanal Key Players Market Share List
Table 2020-2030 North America 1-Nonanal Demand List by Type
Table 2020-2025 North America 1-Nonanal Price List by Type
Table 2020-2030 United States 1-Nonanal Market Size and Market Volume List
Table 2020-2030 United States 1-Nonanal Import & Export List
Table 2020-2030 Canada 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Canada 1-Nonanal Import & Export List
Table 2020-2030 Mexico 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Mexico 1-Nonanal Import & Export List
Table 2020-2030 South America 1-Nonanal Market Size and Market Volume List
Table 2020-2030 South America 1-Nonanal Demand List by Application
Table 2020-2025 South America 1-Nonanal Key Players Sales List
Table 2020-2025 South America 1-Nonanal Key Players Market Share List
Table 2020-2030 South America 1-Nonanal Demand List by Type
Table 2020-2025 South America 1-Nonanal Price List by Type
Table 2020-2030 Brazil 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Brazil 1-Nonanal Import & Export List
Table 2020-2030 Argentina 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Argentina 1-Nonanal Import & Export List
Table 2020-2030 Chile 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Chile 1-Nonanal Import & Export List
Table 2020-2030 Peru 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Peru 1-Nonanal Import & Export List
Table 2020-2030 Asia & Pacific 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Asia & Pacific 1-Nonanal Demand List by Application
Table 2020-2025 Asia & Pacific 1-Nonanal Key Players Sales List
Table 2020-2025 Asia & Pacific 1-Nonanal Key Players Market Share List
Table 2020-2030 Asia & Pacific 1-Nonanal Demand List by Type
Table 2020-2025 Asia & Pacific 1-Nonanal Price List by Type
Table 2020-2030 China 1-Nonanal Market Size and Market Volume List
Table 2020-2030 China 1-Nonanal Import & Export List
Table 2020-2030 India 1-Nonanal Market Size and Market Volume List
Table 2020-2030 India 1-Nonanal Import & Export List
Table 2020-2030 Japan 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Japan 1-Nonanal Import & Export List
Table 2020-2030 South Korea 1-Nonanal Market Size and Market Volume List
Table 2020-2030 South Korea 1-Nonanal Import & Export List
Table 2020-2030 Southeast Asia 1-Nonanal Market Size List
Table 2020-2030 Southeast Asia 1-Nonanal Market Volume List
Table 2020-2030 Southeast Asia 1-Nonanal Import List
Table 2020-2030 Southeast Asia 1-Nonanal Export List
Table 2020-2030 Australia 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Australia 1-Nonanal Import & Export List
Table 2020-2030 Europe 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Europe 1-Nonanal Demand List by Application
Table 2020-2025 Europe 1-Nonanal Key Players Sales List
Table 2020-2025 Europe 1-Nonanal Key Players Market Share List
Table 2020-2030 Europe 1-Nonanal Demand List by Type
Table 2020-2025 Europe 1-Nonanal Price List by Type
Table 2020-2030 Germany 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Germany 1-Nonanal Import & Export List
Table 2020-2030 France 1-Nonanal Market Size and Market Volume List
Table 2020-2030 France 1-Nonanal Import & Export List
Table 2020-2030 United Kingdom 1-Nonanal Market Size and Market Volume List
Table 2020-2030 United Kingdom 1-Nonanal Import & Export List
Table 2020-2030 Italy 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Italy 1-Nonanal Import & Export List
Table 2020-2030 Spain 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Spain 1-Nonanal Import & Export List
Table 2020-2030 Belgium 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Belgium 1-Nonanal Import & Export List
Table 2020-2030 Netherlands 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Netherlands 1-Nonanal Import & Export List
Table 2020-2030 Austria 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Austria 1-Nonanal Import & Export List
Table 2020-2030 Poland 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Poland 1-Nonanal Import & Export List
Table 2020-2030 Russia 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Russia 1-Nonanal Import & Export List
Table 2020-2030 MEA 1-Nonanal Market Size and Market Volume List
Table 2020-2030 MEA 1-Nonanal Demand List by Application
Table 2020-2025 MEA 1-Nonanal Key Players Sales List
Table 2020-2025 MEA 1-Nonanal Key Players Market Share List
Table 2020-2030 MEA 1-Nonanal Demand List by Type
Table 2020-2025 MEA 1-Nonanal Price List by Type
Table 2020-2030 Egypt 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Egypt 1-Nonanal Import & Export List
Table 2020-2030 Israel 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Israel 1-Nonanal Import & Export List
Table 2020-2030 South Africa 1-Nonanal Market Size and Market Volume List
Table 2020-2030 South Africa 1-Nonanal Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries 1-Nonanal Import & Export List
Table 2020-2030 Turkey 1-Nonanal Market Size and Market Volume List
Table 2020-2030 Turkey 1-Nonanal Import & Export List
Table 2020-2025 Global 1-Nonanal Market Size List by Region
Table 2020-2025 Global 1-Nonanal Market Size Share List by Region
Table 2020-2025 Global 1-Nonanal Market Volume List by Region
Table 2020-2025 Global 1-Nonanal Market Volume Share List by Region
Table 2020-2025 Global 1-Nonanal Demand List by Application
Table 2020-2025 Global 1-Nonanal Demand Market Share List by Application
Table 2020-2025 Global 1-Nonanal Capacity List
Table 2020-2025 Global 1-Nonanal Key Vendors Capacity Share List
Table 2020-2025 Global 1-Nonanal Key Vendors Production List
Table 2020-2025 Global 1-Nonanal Key Vendors Production Share List
Table 2020-2025 Global 1-Nonanal Key Vendors Production Value List
Table 2020-2025 Global 1-Nonanal Key Vendors Production Value Share List
Table 2020-2025 Global 1-Nonanal Demand List by Type
Table 2020-2025 Global 1-Nonanal Demand Market Share List by Type
Table 2020-2025 Regional 1-Nonanal Price List
Table 2025-2030 Global 1-Nonanal Market Size List by Region
Table 2025-2030 Global 1-Nonanal Market Size Share List by Region
Table 2025-2030 Global 1-Nonanal Market Volume List by Region
Table 2025-2030 Global 1-Nonanal Market Volume Share List by Region
Table 2025-2030 Global 1-Nonanal Demand List by Application
Table 2025-2030 Global 1-Nonanal Demand Market Share List by Application
Table 2025-2030 Global 1-Nonanal Capacity List
Table 2025-2030 Global 1-Nonanal Key Vendors Capacity Share List
Table 2025-2030 Global 1-Nonanal Key Vendors Production List
Table 2025-2030 Global 1-Nonanal Key Vendors Production Share List
Table 2025-2030 Global 1-Nonanal Key Vendors Production Value List
Table 2025-2030 Global 1-Nonanal Key Vendors Production Value Share List
Table 2025-2030 Global 1-Nonanal Demand List by Type
Table 2025-2030 Global 1-Nonanal Demand Market Share List by Type
Table 2025-2030 1-Nonanal Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure 1-Nonanal Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America 1-Nonanal Market Size and CAGR
Figure 2020-2030 North America 1-Nonanal Market Volume and CAGR
Figure 2020-2030 South America 1-Nonanal Market Size and CAGR
Figure 2020-2030 South America 1-Nonanal Market Volume and CAGR
Figure 2020-2030 Asia & Pacific 1-Nonanal Market Size and CAGR
Figure 2020-2030 Asia & Pacific 1-Nonanal Market Volume and CAGR
Figure 2020-2030 Europe 1-Nonanal Market Size and CAGR
Figure 2020-2030 Europe 1-Nonanal Market Volume and CAGR
Figure 2020-2030 MEA 1-Nonanal Market Size and CAGR
Figure 2020-2030 MEA 1-Nonanal Market Volume and CAGR
Figure 2020-2025 Global 1-Nonanal Capacity Production and Growth Rate
Figure 2020-2025 Global 1-Nonanal Production Value and Growth Rate
Figure 2025-2030 Global 1-Nonanal Capacity Production and Growth Rate
Figure 2025-2030 Global 1-Nonanal Production Value and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |