Dicumene Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Dicumene (also known as 2,3-Dimethyl-2,3-diphenylbutane, CAS 1889-67-4) is a specialized, low-volume chemical additive primarily functioning as an environmentally friendly flame-retardant synergist and, secondarily, as a polymer cross-linking or grafting initiator. Its most critical role is in enhancing the fire-retardant (FR) performance of polymer systems, specifically polypropylene (PP) and polystyrene (PS), with significant usage in Expandable Polystyrene (EPS). As a synergist, Dicumene allows manufacturers to reduce the overall loading of primary FR agents, thereby mitigating the negative impact of high FR content on the polymer's mechanical properties, while also providing a performance alternative to the heavy metal compound Antimony Tri-oxide (Sb2O3).
The Dicumene market is characterized by:
● Niche Performance Chemical: It is a specialty additive required in small quantities, but critical for meeting strict flammability standards in insulation and construction materials.
● Environmental Driver: Its status as an Sb2O3 replacement is the main long-term structural driver, aligning with global regulatory trends to eliminate heavy metals from polymer formulations.
● Dual Functionality: Dicumene captures value from two distinct applications: as a flame retardant synergist (dominant) and as a polymer initiator/catalyst (specialized modification).
● Dependence on Construction and Insulation: The market's health is closely tied to the construction industry's demand for EPS and XPS foam insulation, where fire safety standards are paramount.
The global market value for Dicumene is estimated to be between 12 and 24 million USD in 2025. This specialized additive market is projected to expand at a moderate Compound Annual Growth Rate (CAGR) in the range of 1.8%-3.0% through 2030, with growth supported by the mandated phase-out of traditional heavy-metal synergists.
Application Analysis
Dicumene provides synergistic FR performance across various high-volume polymers, with a primary focus on styrenics.
● Expandable Polystyrene (EPS):
● Features & Trends: The most common application. Used extensively in construction for thermal insulation panels, packaging, and custom moldings. Dicumene is essential for allowing EPS to meet fire safety ratings (e.g., in building codes) while maintaining its light weight and insulation properties.
● Key Trend: Demand is directly correlated with global construction activity and energy efficiency standards that mandate high-quality thermal insulation. Dicumene enhances the efficiency of the primary FR (often polymeric or brominated) in EPS.
● Extruded Polystyrene (XPS):
● Features & Trends: Used in insulation boards, valued for high compressive strength and moisture resistance. Similar to EPS, Dicumene improves FR performance without severely impacting the physical integrity of the extruded foam structure.
● Key Trend: Stable demand in high-end residential and commercial construction, benefiting from green building standards.
● Polypropylene (PP):
● Features & Trends: Used as a synergist in PP compounds for automotive, appliances, and electrical components. Dicumene helps PP meet specific fire ratings (e.g., UL-94 standards).
● Key Trend: Demand is driven by the continuous need for lighter-weight, high-performance FR PP in electric vehicle components and consumer electronics.
● Others (Cross-linking/Initiation):
● Features & Trends: Dicumene can function as a catalyst or initiator for polymer modification processes like cross-linking, grafting, and co-polymerization. This alters the polymer's final properties (e.g., enhanced heat resistance or strength).
● Key Trend: A smaller, specialized application where Dicumene offers controlled initiation compared to traditional peroxides, particularly for specific polymer modification needs.
Regional Market Trends
Consumption is strongest in regions with high volumes of EPS production and stringent construction fire codes.
● Asia-Pacific (APAC): APAC is the largest consumer region, driven by the massive scale of its construction sector, which consumes vast quantities of EPS and XPS insulation, especially in China and India. The rapid adoption of Sb2O3 replacements due to stricter environmental controls also drives growth. APAC is projected to achieve the strongest growth rate, estimated at a CAGR in the range of 2.5%-4.5% through 2030.
● Europe: A mature market characterized by the most stringent building and environmental standards, which strongly favor the replacement of Antimony Tri-oxide with alternatives like Dicumene. High energy-efficiency regulations ensure continuous demand for quality insulation materials. Projected to grow at a moderate CAGR in the range of 1.5%-3.5% through 2030. Greenchemicals is a key regional supplier.
● North America: A mature market with stable demand, particularly driven by regional fire codes and the need for high-quality FR foams in construction. Projected to grow at a moderate CAGR in the range of 1.0%-3.0% through 2030. United Initiators and Nouryon (global players) are dominant in this region.
● Latin America and MEA: Emerging markets, projected to grow at a moderate CAGR in the range of 2.0%-4.0% through 2030, with growth tied to urbanization and the gradual implementation of modern building standards.
Company Profiles
The market is supplied by specialized chemical manufacturers that focus on FR additives, polymer initiators, and specialty chemical synthesis.
● Global Initiator and Additive Specialists:
● United Initiators (CUROX CC-DC): A major global producer of polymerization initiators and specialty additives, leveraging its core competency in peroxide and Azo chemistry to offer high-quality Dicumene products.
● Nouryon (Perkadox 30-PD): A leading global supplier of performance chemicals, including organic peroxides and specialty initiators, with Dicumene fitting into its portfolio of polymer modification solutions.
● SI Group: A global manufacturer of chemical intermediates, specialty resins, and additives, providing Dicumene as part of its extensive polymer solutions portfolio.
● Specialized FR and Chemical Suppliers:
● Greenchemicals SpA (GC DICUMENE 90): A European specialist focusing on environmentally preferred FR materials and synergists, catering directly to the Sb2O3 replacement trend.
● MPI Chemie BV: A European supplier of chemical specialties and additives, often acting as a key distributor or regional manufacturer for specialty polymer applications.
● Emerging APAC Producers:
● Hunan Farida Technology Co. Ltd.: Represents the growing capacity from Asian specialty chemical producers, focused on supplying the vast APAC construction and polymer markets.
Value Chain Analysis
The Dicumene value chain begins with commodity petrochemical feedstocks and captures value through complex, proprietary synthesis and final application know-how.
● Upstream: Basic Petrochemical Sourcing:
● Activity: Sourcing of high-volume petrochemical precursors, likely including Cumene or related benzene derivatives.
● Value-Add: Low-cost, secure sourcing of commodity petrochemicals is a foundational cost advantage.
● Midstream: Specialty Synthesis and Formulation (Core Value-Add):
● Activity: The complex chemical synthesis of Dicumene (2,3-Dimethyl-2,3-diphenylbutane), followed by formulation into stable, easy-to-handle product forms (e.g., pellets, powders).
● Value-Add: Proprietary, efficient synthesis technology and the ability to formulate the product to specific customer requirements (purity, form, concentration) capture significant midstream value. Brand name recognition (CUROX, Perkadox) in the initiator/additive space is also a key value driver.
● Downstream: Polymer Compounding and Application:
● Activity: Dicumene is sold to polymer compounders and EPS/XPS manufacturers, where it is blended with primary FRs and polymer resins.
● Value-Add: The ultimate value is realized in the final application, where Dicumene enables the FR compound to meet fire ratings (e.g., UL-94, European fire classes) while maintaining desirable physical properties (e.g., light weight, strength).
Opportunities and Challenges
Dicumene is structurally favored by the shift away from toxic materials but remains vulnerable to competition from other FR synergists.
Opportunities
● Antimony Tri-oxide Replacement Trend: The most significant structural opportunity is the global, regulatory-driven push to replace Antimony Tri-oxide (Sb2O3), a toxic heavy metal synergist, in polymer formulations. Dicumene offers a proven, environmentally friendly alternative, guaranteeing long-term demand growth in developed and developing markets.
● Stricter Building Codes: Increasing global focus on building fire safety standards, especially in high-density urban areas, drives demand for high-performance FR additives in insulation (EPS, XPS), where Dicumene is crucial for achieving high ratings.
● Polymer Modification Catalyst: Growth in the specialized use of Dicumene as an initiator for polymer grafting and cross-linking (e.g., modifying PP) offers a high-margin, niche market growth opportunity outside the FR application.
● Sustainable Formulation: Dicumene helps formulators achieve effective FR properties using less overall FR additive, improving the material’s processability and potentially its recyclability, aligning with broader sustainability trends.
Challenges
● Competition from Alternative Synergists: Dicumene faces intense competition from other non-halogenated FR synergists (e.g., zinc borate, various zinc and metal compounds, and other specialty organic molecules), which may offer different cost-performance trade-offs.
● Reliance on Construction Cycle: A significant portion of Dicumene demand is tied to the construction industry via EPS and XPS insulation. Market volatility is directly exposed to global and regional housing and infrastructure investment cycles.
● Low Volume Market: The overall market size is small (12-24 million USD), meaning price competition can be severe, especially with the entry of low-cost APAC producers, which can quickly erode margins.
● Regulation of Brominated FRs: While Dicumene is not a halogenated FR, its performance is often synergistic with brominated compounds. Future, highly restrictive regulations on all brominated FRs could indirectly impact the total Dicumene required, forcing a shift to non-halogenated primary FR systems.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Dicumene Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Dicumene by Region
8.2 Import of Dicumene by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Dicumene Market in North America (2020-2030)
9.1 Dicumene Market Size
9.2 Dicumene Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Dicumene Market in South America (2020-2030)
10.1 Dicumene Market Size
10.2 Dicumene Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Dicumene Market in Asia & Pacific (2020-2030)
11.1 Dicumene Market Size
11.2 Dicumene Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Dicumene Market in Europe (2020-2030)
12.1 Dicumene Market Size
12.2 Dicumene Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Dicumene Market in MEA (2020-2030)
13.1 Dicumene Market Size
13.2 Dicumene Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Dicumene Market (2020-2025)
14.1 Dicumene Market Size
14.2 Dicumene Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Dicumene Market Forecast (2025-2030)
15.1 Dicumene Market Size Forecast
15.2 Dicumene Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 United Initiators
15.1.1 Company Profile
15.1.2 Main Business and Dicumene Information
15.1.3 SWOT Analysis of United Initiators
15.1.4 United Initiators Dicumene Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Nouryon
15.2.1 Company Profile
15.2.2 Main Business and Dicumene Information
15.2.3 SWOT Analysis of Nouryon
15.2.4 Nouryon Dicumene Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 SI Group
15.3.1 Company Profile
15.3.2 Main Business and Dicumene Information
15.3.3 SWOT Analysis of SI Group
15.3.4 SI Group Dicumene Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Greenchemicals SpA
15.4.1 Company Profile
15.4.2 Main Business and Dicumene Information
15.4.3 SWOT Analysis of Greenchemicals SpA
15.4.4 Greenchemicals SpA Dicumene Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 MPI Chemie BV
15.5.1 Company Profile
15.5.2 Main Business and Dicumene Information
15.5.3 SWOT Analysis of MPI Chemie BV
15.5.4 MPI Chemie BV Dicumene Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Hunan Farida Technology Co. Ltd.
15.6.1 Company Profile
15.6.2 Main Business and Dicumene Information
15.6.3 SWOT Analysis of Hunan Farida Technology Co. Ltd.
15.6.4 Hunan Farida Technology Co. Ltd. Dicumene Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope of Dicumene Report
Table Data Sources of Dicumene Report
Table Major Assumptions of Dicumene Report
Table Dicumene Classification
Table Dicumene Applications List
Table Drivers of Dicumene Market
Table Restraints of Dicumene Market
Table Opportunities of Dicumene Market
Table Threats of Dicumene Market
Table Raw Materials Suppliers List
Table Different Production Methods of Dicumene
Table Cost Structure Analysis of Dicumene
Table Key End Users List
Table Latest News of Dicumene Market
Table Merger and Acquisition List
Table Planned/Future Project of Dicumene Market
Table Policy of Dicumene Market
Table 2020-2030 Regional Export of Dicumene
Table 2020-2030 Regional Import of Dicumene
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Dicumene Market Size and Market Volume List
Table 2020-2030 North America Dicumene Demand List by Application
Table 2020-2025 North America Dicumene Key Players Sales List
Table 2020-2025 North America Dicumene Key Players Market Share List
Table 2020-2030 North America Dicumene Demand List by Type
Table 2020-2025 North America Dicumene Price List by Type
Table 2020-2030 United States Dicumene Market Size and Market Volume List
Table 2020-2030 United States Dicumene Import & Export List
Table 2020-2030 Canada Dicumene Market Size and Market Volume List
Table 2020-2030 Canada Dicumene Import & Export List
Table 2020-2030 Mexico Dicumene Market Size and Market Volume List
Table 2020-2030 Mexico Dicumene Import & Export List
Table 2020-2030 South America Dicumene Market Size and Market Volume List
Table 2020-2030 South America Dicumene Demand List by Application
Table 2020-2025 South America Dicumene Key Players Sales List
Table 2020-2025 South America Dicumene Key Players Market Share List
Table 2020-2030 South America Dicumene Demand List by Type
Table 2020-2025 South America Dicumene Price List by Type
Table 2020-2030 Brazil Dicumene Market Size and Market Volume List
Table 2020-2030 Brazil Dicumene Import & Export List
Table 2020-2030 Argentina Dicumene Market Size and Market Volume List
Table 2020-2030 Argentina Dicumene Import & Export List
Table 2020-2030 Chile Dicumene Market Size and Market Volume List
Table 2020-2030 Chile Dicumene Import & Export List
Table 2020-2030 Peru Dicumene Market Size and Market Volume List
Table 2020-2030 Peru Dicumene Import & Export List
Table 2020-2030 Asia & Pacific Dicumene Market Size and Market Volume List
Table 2020-2030 Asia & Pacific Dicumene Demand List by Application
Table 2020-2025 Asia & Pacific Dicumene Key Players Sales List
Table 2020-2025 Asia & Pacific Dicumene Key Players Market Share List
Table 2020-2030 Asia & Pacific Dicumene Demand List by Type
Table 2020-2025 Asia & Pacific Dicumene Price List by Type
Table 2020-2030 China Dicumene Market Size and Market Volume List
Table 2020-2030 China Dicumene Import & Export List
Table 2020-2030 India Dicumene Market Size and Market Volume List
Table 2020-2030 India Dicumene Import & Export List
Table 2020-2030 Japan Dicumene Market Size and Market Volume List
Table 2020-2030 Japan Dicumene Import & Export List
Table 2020-2030 South Korea Dicumene Market Size and Market Volume List
Table 2020-2030 South Korea Dicumene Import & Export List
Table 2020-2030 Southeast Asia Dicumene Market Size List
Table 2020-2030 Southeast Asia Dicumene Market Volume List
Table 2020-2030 Southeast Asia Dicumene Import List
Table 2020-2030 Southeast Asia Dicumene Export List
Table 2020-2030 Australia Dicumene Market Size and Market Volume List
Table 2020-2030 Australia Dicumene Import & Export List
Table 2020-2030 Europe Dicumene Market Size and Market Volume List
Table 2020-2030 Europe Dicumene Demand List by Application
Table 2020-2025 Europe Dicumene Key Players Sales List
Table 2020-2025 Europe Dicumene Key Players Market Share List
Table 2020-2030 Europe Dicumene Demand List by Type
Table 2020-2025 Europe Dicumene Price List by Type
Table 2020-2030 Germany Dicumene Market Size and Market Volume List
Table 2020-2030 Germany Dicumene Import & Export List
Table 2020-2030 France Dicumene Market Size and Market Volume List
Table 2020-2030 France Dicumene Import & Export List
Table 2020-2030 United Kingdom Dicumene Market Size and Market Volume List
Table 2020-2030 United Kingdom Dicumene Import & Export List
Table 2020-2030 Italy Dicumene Market Size and Market Volume List
Table 2020-2030 Italy Dicumene Import & Export List
Table 2020-2030 Spain Dicumene Market Size and Market Volume List
Table 2020-2030 Spain Dicumene Import & Export List
Table 2020-2030 Belgium Dicumene Market Size and Market Volume List
Table 2020-2030 Belgium Dicumene Import & Export List
Table 2020-2030 Netherlands Dicumene Market Size and Market Volume List
Table 2020-2030 Netherlands Dicumene Import & Export List
Table 2020-2030 Austria Dicumene Market Size and Market Volume List
Table 2020-2030 Austria Dicumene Import & Export List
Table 2020-2030 Poland Dicumene Market Size and Market Volume List
Table 2020-2030 Poland Dicumene Import & Export List
Table 2020-2030 Russia Dicumene Market Size and Market Volume List
Table 2020-2030 Russia Dicumene Import & Export List
Table 2020-2030 MEA Dicumene Market Size and Market Volume List
Table 2020-2030 MEA Dicumene Demand List by Application
Table 2020-2025 MEA Dicumene Key Players Sales List
Table 2020-2025 MEA Dicumene Key Players Market Share List
Table 2020-2030 MEA Dicumene Demand List by Type
Table 2020-2025 MEA Dicumene Price List by Type
Table 2020-2030 Egypt Dicumene Market Size and Market Volume List
Table 2020-2030 Egypt Dicumene Import & Export List
Table 2020-2030 Israel Dicumene Market Size and Market Volume List
Table 2020-2030 Israel Dicumene Import & Export List
Table 2020-2030 South Africa Dicumene Market Size and Market Volume List
Table 2020-2030 South Africa Dicumene Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Dicumene Market Size and Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Dicumene Import & Export List
Table 2020-2030 Turkey Dicumene Market Size and Market Volume List
Table 2020-2030 Turkey Dicumene Import & Export List
Table 2020-2025 Global Dicumene Market Size List by Region
Table 2020-2025 Global Dicumene Market Size Share List by Region
Table 2020-2025 Global Dicumene Market Volume List by Region
Table 2020-2025 Global Dicumene Market Volume Share List by Region
Table 2020-2025 Global Dicumene Demand List by Application
Table 2020-2025 Global Dicumene Demand Market Share List by Application
Table 2020-2025 Global Dicumene Capacity List
Table 2020-2025 Global Dicumene Key Vendors Capacity Share List
Table 2020-2025 Global Dicumene Key Vendors Production List
Table 2020-2025 Global Dicumene Key Vendors Production Share List
Table 2020-2025 Global Dicumene Key Vendors Production Value List
Table 2020-2025 Global Dicumene Key Vendors Production Value Share List
Table 2020-2025 Global Dicumene Demand List by Type
Table 2020-2025 Global Dicumene Demand Market Share List by Type
Table 2020-2025 Regional Dicumene Price List
Table 2025-2030 Global Dicumene Market Size List by Region
Table 2025-2030 Global Dicumene Market Size Share List by Region
Table 2025-2030 Global Dicumene Market Volume List by Region
Table 2025-2030 Global Dicumene Market Volume Share List by Region
Table 2025-2030 Global Dicumene Demand List by Application
Table 2025-2030 Global Dicumene Demand Market Share List by Application
Table 2025-2030 Global Dicumene Capacity List
Table 2025-2030 Global Dicumene Key Vendors Capacity Share List
Table 2025-2030 Global Dicumene Key Vendors Production List
Table 2025-2030 Global Dicumene Key Vendors Production Share List
Table 2025-2030 Global Dicumene Key Vendors Production Value List
Table 2025-2030 Global Dicumene Key Vendors Production Value Share List
Table 2025-2030 Global Dicumene Demand List by Type
Table 2025-2030 Global Dicumene Demand Market Share List by Type
Table 2025-2030 Dicumene Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Dicumene Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Dicumene Market Size and CAGR
Figure 2020-2030 North America Dicumene Market Volume and CAGR
Figure 2020-2030 South America Dicumene Market Size and CAGR
Figure 2020-2030 South America Dicumene Market Volume and CAGR
Figure 2020-2030 Asia & Pacific Dicumene Market Size and CAGR
Figure 2020-2030 Asia & Pacific Dicumene Market Volume and CAGR
Figure 2020-2030 Europe Dicumene Market Size and CAGR
Figure 2020-2030 Europe Dicumene Market Volume and CAGR
Figure 2020-2030 MEA Dicumene Market Size and CAGR
Figure 2020-2030 MEA Dicumene Market Volume and CAGR
Figure 2020-2025 Global Dicumene Capacity Production and Growth Rate
Figure 2020-2025 Global Dicumene Production Value and Growth Rate
Figure 2025-2030 Global Dicumene Capacity Production and Growth Rate
Figure 2025-2030 Global Dicumene Production Value and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |