Sunroof Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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The global sunroof market has evolved into a strategically significant segment of the automotive components industry, characterized by strong integration with vehicle design trends, rising consumer demand for enhanced in-car experiences, and continuous innovation in lightweight structures, glazing technologies, and mechatronic systems. A sunroof, whether traditional or panoramic, functions as an added comfort and premium feature that improves natural light penetration, cabin ventilation, and perceived interior spaciousness. Over the past decade, sunroofs have transitioned from a luxury-brand specialty to a widely adopted mainstream configuration, driven by automotive OEMs' increasing focus on differentiation, design aesthetics, and high-value optional equipment packages.
Industry development has also been influenced by the long-term trajectory of global passenger vehicle production, which reached approximately 92.5 million units in 2024, including 67.7 million passenger cars. Within these segments, sunroof adoption varies significantly by region and brand lineage. European and Korean brands exhibit particularly high panoramic sunroof installation rates, exceeding 35%, with U.S. brands averaging around 25%. Chinese domestic brands and Japanese OEMs maintain lower penetration, typically near 5%, although rapid upgrades in China’s mid-range and premium vehicle segments have pushed the country’s average panoramic sunroof installation rate to approximately 23%. This structural evolution demonstrates both the global nature of sunroof demand and its tight correlation with vehicle positioning, customer purchasing power, and regional consumer preferences for cabin ambiance and vehicle styling.
For 2025, the global sunroof market value is estimated at USD 9.0–10.0 billion, reflecting continued high demand across Asia Pacific, North America, and Europe. The market is projected to expand through 2030 at a compound annual growth rate (CAGR) of approximately 10%–12%, supported by the production ramp-up of battery electric vehicles (BEVs), rising demand for panoramic configurations in compact and mid-size segments, and broader OEM integration of advanced glass systems. Growth is also driven by the increasing sophistication of sunroof modules, including weight-reduced mechanisms, advanced laminated glazing with acoustic and solar-control coatings, and improved mechatronic safety systems.
Regional growth patterns show meaningful differences. Asia Pacific remains the fastest-growing and most dynamic region, with expected growth of 10%–13% through 2030, supported by China’s strong passenger vehicle production ecosystem, rapid adoption of panoramic systems, and increasing technological capabilities of local suppliers. North America is expected to grow at 9%–11%, supported by consistent demand for SUVs and crossovers, strong consumer preference for premium comfort features, and robust replacement demand in the aftermarket. Europe demonstrates more stable but still healthy growth of 8%–10%, with premium OEMs in Germany, Sweden, and the U.K. driving technological advancement in large-area panoramic systems and weight-optimized structures to support stringent environmental and safety regulations. Latin America is expected to grow at 6%–8%, driven by rising penetration of mid-range SUVs and passenger cars in markets such as Brazil and Mexico. The Middle East & Africa region is forecast to grow at 5%–7%, with luxury vehicle imports and expanding assembly operations supporting moderate volume growth.
By application, the OEM market accounts for the majority of global sunroof demand, with expected growth of 10%–12% over the forecast horizon. OEM integration is driven by automakers’ desire to strengthen trim-level differentiation, expand revenue from optional equipment, and improve the aesthetic value of mass-market models. The aftermarket segment is smaller but remains active in developing regions and is expected to grow at 5%–7%. Aftermarket demand is supported by replacement of worn components, upgrading of older vehicles, and consumer interest in retrofitting entry-level models, though it faces structural limitations due to safety regulations, warranty restrictions, and tighter OEM control over design specifications.
By sunroof type, traditional sunroofs—typically tilt-and-slide or pop-up structures—are expected to grow at 5%–7% annually, reflecting stable but limited demand as panoramic systems increasingly dominate new vehicle design architectures. Panoramic sunroofs represent the fastest-growing category, with expected annual growth of 12%–15%. These systems, which often extend across the entire roof section, are favored for their immersive cabin experience, larger glass area, and close alignment with contemporary SUV and crossover styling. Panoramic products also support OEM ambitions to integrate solar-reflective coatings, electrochromic dimming technologies, and multi-panel structural designs that align with electric vehicle body architectures.
The competitive landscape of the sunroof market is historically consolidated, with international suppliers such as Webasto, Inalfa Roof Systems Group, CIE Automotive, and Aisin dominating global production. Webasto, the segment pioneer since inventing the first folding roof in 1932, remains the global technology leader, offering extensive ranges of traditional and panoramic systems and maintaining deep integration with European, American, and Asian OEMs. Inalfa Roof Systems Group is recognized for strong engineering innovation and high penetration in premium vehicle programs. CIE Automotive leverages its diversified automotive components portfolio and advanced manufacturing footprint to support global OEMs. Aisin applies its mechatronic expertise to deliver reliable sunroof modules widely adopted by Japanese and global automakers. Magna International also plays a significant role in integrated roof systems, combining its body-structure capabilities with advanced glazing technologies.
Chinese sunroof manufacturers have rapidly expanded their presence, benefiting from local supply-chain integration, cost advantages, and strong relationships with domestic OEMs. Shanghai Wanchao Auto Sunroof and Shanghai Mobitech Technology have grown significantly, reflecting the increasing competitiveness of Chinese suppliers in global automotive components. Shanghai Mobitech sold 2.168 million sunroof units in 2024, supplying leading Chinese OEMs such as Changan, FAW Group, Geely, GAC Group, SAIC Volkswagen, Great Wall, and Chery. Danyang Jincheng Accessories maintains an annual production capacity of 300,000 electric sunroof units, while Jiangsu Defulai Auto Parts operates a large-scale capacity of 3.5 million sunroof assemblies per year, serving major customers including SAIC Volkswagen, FAW Volkswagen, Hongqi, NIO, Changan, MG, DFSK, and IM Motors. These companies illustrate the accelerating localization trend and China’s emergence as a major global supplier in the sunroof value chain.
The sunroof value chain includes raw materials, precision mechanical subassemblies, glass modules, electronics, and final assembly. Upstream materials—such as glass, motors, ECU modules, guide assemblies, sealing systems, mechanical structure parts, and frame components—represent approximately 80% of sunroof manufacturers’ total cost. The industry depends on high-precision mechanical engineering, advanced glazing technologies, and rigorous safety standards, including anti-pinch mechanisms, structural integrity validation, NVH optimization, and weather testing. Global supply chains increasingly rely on collaborative development between OEMs, glass suppliers, electronics manufacturers, and molding specialists to ensure lightweight construction, durability, and cost competitiveness.
Opportunities for the sunroof market include the continued expansion of panoramic roof adoption, rising consumer preference for premium features, the rapid development of electric vehicles requiring improved cabin comfort, and new opportunities in smart glass technologies such as electrochromic shading, solar-control coatings, and thermal-insulating glazing. As vehicle architectures evolve toward connected, electric, and autonomous platforms, sunroofs—especially large transparent roof designs—become more integral to vehicle aesthetics, interior design, and user experience strategies.
The market also faces challenges related to global supply-chain restructuring, raw material cost volatility, and the need for increased investment in lightweighting and safety technologies. Uncertainty surrounding the current Trump Administration tariff policy introduces additional complexity, particularly for cross-border shipments of glass, mechanical assemblies, and electronic components. Tariff fluctuations may affect sourcing strategies and encourage OEMs to accelerate localization of sunroof production. Furthermore, the global reconfiguration of automotive manufacturing, including shifts in final assembly locations and the push toward regionalized supply chains, may alter competitive dynamics within the sunroof ecosystem.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Sunroof Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Sunroof by Region
8.2 Import of Sunroof by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Sunroof Market in North America (2020-2030)
9.1 Sunroof Market Size
9.2 Sunroof Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Sunroof Market in South America (2020-2030)
10.1 Sunroof Market Size
10.2 Sunroof Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Sunroof Market in Asia & Pacific (2020-2030)
11.1 Sunroof Market Size
11.2 Sunroof Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Sunroof Market in Europe (2020-2030)
12.1 Sunroof Market Size
12.2 Sunroof Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Sunroof Market in MEA (2020-2030)
13.1 Sunroof Market Size
13.2 Sunroof Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Sunroof Market (2020-2025)
14.1 Sunroof Market Size
14.2 Sunroof Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Sunroof Market Forecast (2025-2030)
15.1 Sunroof Market Size Forecast
15.2 Sunroof Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Webasto
15.1.1 Company Profile
15.1.2 Main Business and Sunroof Information
15.1.3 SWOT Analysis of Webasto
15.1.4 Webasto Sunroof Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Inalfa Roof Systems Group
15.2.1 Company Profile
15.2.2 Main Business and Sunroof Information
15.2.3 SWOT Analysis of Inalfa Roof Systems Group
15.2.4 Inalfa Roof Systems Group Sunroof Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 CIE Automotive
15.3.1 Company Profile
15.3.2 Main Business and Sunroof Information
15.3.3 SWOT Analysis of CIE Automotive
15.3.4 CIE Automotive Sunroof Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Aisin
15.4.1 Company Profile
15.4.2 Main Business and Sunroof Information
15.4.3 SWOT Analysis of Aisin
15.4.4 Aisin Sunroof Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Magna International
15.5.1 Company Profile
15.5.2 Main Business and Sunroof Information
15.5.3 SWOT Analysis of Magna International
15.5.4 Magna International Sunroof Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Yachiyo
15.6.1 Company Profile
15.6.2 Main Business and Sunroof Information
15.6.3 SWOT Analysis of Yachiyo
15.6.4 Yachiyo Sunroof Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Shanghai Wanchao Auto Sunroof
15.7.1 Company Profile
15.7.2 Main Business and Sunroof Information
15.7.3 SWOT Analysis of Shanghai Wanchao Auto Sunroof
15.7.4 Shanghai Wanchao Auto Sunroof Sunroof Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Shanghai Mobitech Technology
15.8.1 Company Profile
15.8.2 Main Business and Sunroof Information
15.8.3 SWOT Analysis of Shanghai Mobitech Technology
15.8.4 Shanghai Mobitech Technology Sunroof Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope of Sunroof Report
Table Data Sources of Sunroof Report
Table Major Assumptions of Sunroof Report
Table Sunroof Classification
Table Sunroof Applications List
Table Drivers of Sunroof Market
Table Restraints of Sunroof Market
Table Opportunities of Sunroof Market
Table Threats of Sunroof Market
Table Raw Materials Suppliers List
Table Different Production Methods of Sunroof
Table Cost Structure Analysis of Sunroof
Table Key End Users List
Table Latest News of Sunroof Market
Table Merger and Acquisition List
Table Planned/Future Project of Sunroof Market
Table Policy of Sunroof Market
Table 2020-2030 Regional Export of Sunroof
Table 2020-2030 Regional Import of Sunroof
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Sunroof Market Size and Market Volume List
Table 2020-2030 North America Sunroof Demand List by Application
Table 2020-2025 North America Sunroof Key Players Sales List
Table 2020-2025 North America Sunroof Key Players Market Share List
Table 2020-2030 North America Sunroof Demand List by Type
Table 2020-2025 North America Sunroof Price List by Type
Table 2020-2030 United States Sunroof Market Size and Market Volume List
Table 2020-2030 United States Sunroof Import & Export List
Table 2020-2030 Canada Sunroof Market Size and Market Volume List
Table 2020-2030 Canada Sunroof Import & Export List
Table 2020-2030 Mexico Sunroof Market Size and Market Volume List
Table 2020-2030 Mexico Sunroof Import & Export List
Table 2020-2030 South America Sunroof Market Size and Market Volume List
Table 2020-2030 South America Sunroof Demand List by Application
Table 2020-2025 South America Sunroof Key Players Sales List
Table 2020-2025 South America Sunroof Key Players Market Share List
Table 2020-2030 South America Sunroof Demand List by Type
Table 2020-2025 South America Sunroof Price List by Type
Table 2020-2030 Brazil Sunroof Market Size and Market Volume List
Table 2020-2030 Brazil Sunroof Import & Export List
Table 2020-2030 Argentina Sunroof Market Size and Market Volume List
Table 2020-2030 Argentina Sunroof Import & Export List
Table 2020-2030 Chile Sunroof Market Size and Market Volume List
Table 2020-2030 Chile Sunroof Import & Export List
Table 2020-2030 Peru Sunroof Market Size and Market Volume List
Table 2020-2030 Peru Sunroof Import & Export List
Table 2020-2030 Asia & Pacific Sunroof Market Size and Market Volume List
Table 2020-2030 Asia & Pacific Sunroof Demand List by Application
Table 2020-2025 Asia & Pacific Sunroof Key Players Sales List
Table 2020-2025 Asia & Pacific Sunroof Key Players Market Share List
Table 2020-2030 Asia & Pacific Sunroof Demand List by Type
Table 2020-2025 Asia & Pacific Sunroof Price List by Type
Table 2020-2030 China Sunroof Market Size and Market Volume List
Table 2020-2030 China Sunroof Import & Export List
Table 2020-2030 India Sunroof Market Size and Market Volume List
Table 2020-2030 India Sunroof Import & Export List
Table 2020-2030 Japan Sunroof Market Size and Market Volume List
Table 2020-2030 Japan Sunroof Import & Export List
Table 2020-2030 South Korea Sunroof Market Size and Market Volume List
Table 2020-2030 South Korea Sunroof Import & Export List
Table 2020-2030 Southeast Asia Sunroof Market Size List
Table 2020-2030 Southeast Asia Sunroof Market Volume List
Table 2020-2030 Southeast Asia Sunroof Import List
Table 2020-2030 Southeast Asia Sunroof Export List
Table 2020-2030 Australia Sunroof Market Size and Market Volume List
Table 2020-2030 Australia Sunroof Import & Export List
Table 2020-2030 Europe Sunroof Market Size and Market Volume List
Table 2020-2030 Europe Sunroof Demand List by Application
Table 2020-2025 Europe Sunroof Key Players Sales List
Table 2020-2025 Europe Sunroof Key Players Market Share List
Table 2020-2030 Europe Sunroof Demand List by Type
Table 2020-2025 Europe Sunroof Price List by Type
Table 2020-2030 Germany Sunroof Market Size and Market Volume List
Table 2020-2030 Germany Sunroof Import & Export List
Table 2020-2030 France Sunroof Market Size and Market Volume List
Table 2020-2030 France Sunroof Import & Export List
Table 2020-2030 United Kingdom Sunroof Market Size and Market Volume List
Table 2020-2030 United Kingdom Sunroof Import & Export List
Table 2020-2030 Italy Sunroof Market Size and Market Volume List
Table 2020-2030 Italy Sunroof Import & Export List
Table 2020-2030 Spain Sunroof Market Size and Market Volume List
Table 2020-2030 Spain Sunroof Import & Export List
Table 2020-2030 Belgium Sunroof Market Size and Market Volume List
Table 2020-2030 Belgium Sunroof Import & Export List
Table 2020-2030 Netherlands Sunroof Market Size and Market Volume List
Table 2020-2030 Netherlands Sunroof Import & Export List
Table 2020-2030 Austria Sunroof Market Size and Market Volume List
Table 2020-2030 Austria Sunroof Import & Export List
Table 2020-2030 Poland Sunroof Market Size and Market Volume List
Table 2020-2030 Poland Sunroof Import & Export List
Table 2020-2030 Russia Sunroof Market Size and Market Volume List
Table 2020-2030 Russia Sunroof Import & Export List
Table 2020-2030 MEA Sunroof Market Size and Market Volume List
Table 2020-2030 MEA Sunroof Demand List by Application
Table 2020-2025 MEA Sunroof Key Players Sales List
Table 2020-2025 MEA Sunroof Key Players Market Share List
Table 2020-2030 MEA Sunroof Demand List by Type
Table 2020-2025 MEA Sunroof Price List by Type
Table 2020-2030 Egypt Sunroof Market Size and Market Volume List
Table 2020-2030 Egypt Sunroof Import & Export List
Table 2020-2030 Israel Sunroof Market Size and Market Volume List
Table 2020-2030 Israel Sunroof Import & Export List
Table 2020-2030 South Africa Sunroof Market Size and Market Volume List
Table 2020-2030 South Africa Sunroof Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Sunroof Market Size and Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Sunroof Import & Export List
Table 2020-2030 Turkey Sunroof Market Size and Market Volume List
Table 2020-2030 Turkey Sunroof Import & Export List
Table 2020-2025 Global Sunroof Market Size List by Region
Table 2020-2025 Global Sunroof Market Size Share List by Region
Table 2020-2025 Global Sunroof Market Volume List by Region
Table 2020-2025 Global Sunroof Market Volume Share List by Region
Table 2020-2025 Global Sunroof Demand List by Application
Table 2020-2025 Global Sunroof Demand Market Share List by Application
Table 2020-2025 Global Sunroof Key Vendors Sales List
Table 2020-2025 Global Sunroof Key Vendors Sales Share List
Table 2020-2025 Global Sunroof Key Vendors Revenue List
Table 2020-2025 Global Sunroof Key Vendors Revenue Share List
Table 2020-2025 Global Sunroof Demand List by Type
Table 2020-2025 Global Sunroof Demand Market Share List by Type
Table 2020-2025 Regional Sunroof Price List
Table 2025-2030 Global Sunroof Market Size List by Region
Table 2025-2030 Global Sunroof Market Size Share List by Region
Table 2025-2030 Global Sunroof Market Volume List by Region
Table 2025-2030 Global Sunroof Market Volume Share List by Region
Table 2025-2030 Global Sunroof Demand List by Application
Table 2025-2030 Global Sunroof Demand Market Share List by Application
Table 2025-2030 Global Sunroof Key Vendors Sales List
Table 2025-2030 Global Sunroof Key Vendors Sales Share List
Table 2025-2030 Global Sunroof Key Vendors Revenue List
Table 2025-2030 Global Sunroof Key Vendors Revenue Share List
Table 2025-2030 Global Sunroof Demand List by Type
Table 2025-2030 Global Sunroof Demand Market Share List by Type
Table 2025-2030 Sunroof Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Sunroof Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Sunroof Market Size and CAGR
Figure 2020-2030 North America Sunroof Market Volume and CAGR
Figure 2020-2030 South America Sunroof Market Size and CAGR
Figure 2020-2030 South America Sunroof Market Volume and CAGR
Figure 2020-2030 Asia & Pacific Sunroof Market Size and CAGR
Figure 2020-2030 Asia & Pacific Sunroof Market Volume and CAGR
Figure 2020-2030 Europe Sunroof Market Size and CAGR
Figure 2020-2030 Europe Sunroof Market Volume and CAGR
Figure 2020-2030 MEA Sunroof Market Size and CAGR
Figure 2020-2030 MEA Sunroof Market Volume and CAGR
Figure 2020-2025 Global Sunroof Market Volume and Growth Rate
Figure 2020-2025 Global Sunroof Market Size and Growth Rate
Figure 2025-2030 Global Sunroof Market Volume and Growth Rate
Figure 2025-2030 Global Sunroof Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |