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Patient Experience Technology Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

By: HDIN Research Published: 2025-11-22 Pages: 113
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Patient Experience Technology Market Summary
Patient Experience Technology refers to a suite of digital tools, analytics platforms, and integrated services that capture, analyze, and act upon patient feedback, preferences, and journey touchpoints to enhance satisfaction, engagement, and outcomes in healthcare delivery. These solutions deploy real-time surveys, sentiment analysis via natural language processing, predictive engagement scoring, and personalized communication workflows to optimize everything from appointment reminders and wait-time transparency to post-visit follow-ups and care plan adherence. Unlike traditional customer relationship management (CRM) systems, Patient Experience Technology is purpose-built for healthcare's unique dynamics—HIPAA-compliant data silos, regulatory reporting (HCAHPS, CG-CAHPS), and value-based incentives—while integrating seamlessly with EHRs, telehealth, and patient portals for closed-loop feedback. Powered by generative AI for empathetic messaging, machine learning for churn prediction, and blockchain for secure consent management, modern platforms achieve 20–30% improvement in Net Promoter Scores (NPS) and 15%+ reduction in no-show rates. The global Patient Experience Technology market is expected to reach USD 300 million to USD 800 million by 2025. As the empathy engine of patient-centered care, these technologies are essential for building trust and loyalty in a fragmented healthcare ecosystem. From 2025 to 2030, the market is projected to grow at a compound annual growth rate (CAGR) of approximately 7.0% to 14.0%, driven by consumerization of health, regulatory emphasis on patient-reported outcomes (PROs), and the convergence of experience with clinical quality metrics. This measured expansion reflects the strategic imperative of humanizing digital health amid rising expectations for seamless, compassionate interactions.
Industry Characteristics
Patient Experience Technology platforms are engineered to process multimodal feedback streams—voice surveys, text analytics from reviews, wearable data for adherence, and social listening—into actionable insights with sub-hour latency, supporting 1,000+ configurable touchpoints and automated escalation for at-risk patients. These systems facilitate omnichannel engagement via SMS, email, app notifications, and IVR, with AI-driven personalization that adapts messages to literacy levels, cultural contexts, and health literacy. Much like auxiliary antioxidants preserve polymer integrity under prolonged environmental exposure, Patient Experience Technology preserves patient loyalty by preempting dissatisfaction through predictive sentiment scoring, auto-scheduling resolution interventions, and fostering closed-loop accountability from front-line staff to executives. The industry aligns with evolving standards—CMS HCAHPS mandates, Joint Commission's patient-centered communication, and ISO 9001 for service quality—while incorporating frontier innovations such as generative AI for co-created care plans, virtual empathy training via VR simulations, and federated learning for privacy-preserving benchmarking across health systems. Competition encompasses patient feedback specialists, CRM adaptations, and integrated health IT vendors, with differentiation hinging on NPS uplift, implementation velocity, and ROI on experience investments. Key trends include the integration of social determinants of health (SDOH) into experience segmentation, AI-augmented virtual navigators for underserved populations, and sustainability-linked patient engagement for eco-conscious care. The market is bolstered by CMS's trajectory toward 100% PRO integration in reimbursements, workforce shortages amplifying digital touchpoint needs, and the obsolescence of siloed surveys that miss 70% of real-time dissatisfaction signals.
Regional Market Trends
Adoption of Patient Experience Technology varies by region, influenced by reimbursement incentives, digital health literacy, and public-private health system structures.

North America: The North American market is projected to grow at a CAGR of 7.0%–12.0% through 2030. The United States dominates with Press Ganey and NRC Health powering HCAHPS reporting and CMS Star Ratings optimization in integrated delivery networks, while Canada advances through CIHI's national patient experience metrics and provincial telehealth patient portals in Ontario and British Columbia.
Europe: Europe anticipates growth in the 7.5%–13.0% range. The United Kingdom, Germany, and the Netherlands lead with Medallia and Qualtrics supporting EU Patient Rights Directive feedback loops, while Southern Europe gains traction via national health service apps and cross-border e-health initiatives in Spain and Italy.
Asia-Pacific (APAC): APAC is the fastest-growing region, with a projected CAGR of 8.0%–14.0%. Australia spearheads adoption through My Health Record patient feedback integration, while India expands with NABH-accredited hospital apps for urban clinics. Japan emphasizes culturally sensitive engagement in aging care, and China scales via WeDoctor and national health ID systems.
Latin America: The Latin American market is expected to grow at 7.0%–12.0%. Brazil and Mexico pioneer implementation with SUS and IMSS patient portals, bolstered by rising private telemedicine and consumer health apps.
Middle East and Africa (MEA): MEA projects growth of 7.5%–13.0%. The United Arab Emirates and Saudi Arabia invest in DHA and SFDA-compliant apps under Vision 2030 digital health strategies, while South Africa leverages platforms for NHI pilot patient engagement in public clinics.

Application Analysis
Patient Experience Technology serves Healthcare Providers and Healthcare Payers, across Software and Services offerings.

Software: The foundational component, growing at 7.5%–13.0% CAGR, includes analytics engines, engagement platforms, and workflow automation for real-time feedback capture. Trends: AI-powered sentiment orchestration, omnichannel personalization, and predictive NPS modeling.
Services: Growing at 7.0%–12.0%, encompasses consulting, implementation, and managed experience operations to embed feedback into organizational culture. Trends: virtual patient advisory councils, outcome-based pricing tied to satisfaction uplift, and AI training for empathetic digital interactions.

By application, Healthcare Providers dominate with 7.5%–12.5% CAGR, focusing on clinical journey optimization and accreditation readiness. Healthcare Payers expand at 7.0%–12.0%, emphasizing member retention and HEDIS experience metrics.
Company Landscape
The Patient Experience Technology market features patient feedback leaders, digital health integrators, and consulting firms with deep clinical insight.

Press Ganey: Market leader with 4,000+ clients, offering HCAHPS optimization and AI-driven action planning for hospitals.
National Research Corporation (NRC Health): Human understanding platform with PRO integration, dominant in U.S. integrated systems.
Medallia: Experience management suite with real-time text analytics, strong in payer member engagement.
Phreesia: Patient intake and engagement platform with digital check-in, favored by ambulatory providers.
Qualtrics (SAP): XM platform with healthcare accelerators, used for employee and patient NPS in global networks.
CipherHealth: Communication orchestration with multilingual messaging, popular in community hospitals.
Luma Health: AI-powered scheduling and reminders, leading in no-show reduction for outpatient care.

Industry Value Chain Analysis
The Patient Experience Technology value chain spans touchpoint design to loyalty impact. Upstream, providers configure journeys via low-code builders, integrating EHR data for personalized prompts. Platforms capture feedback through surveys, sentiment from reviews, and passive signals from app usage. Analytics engines apply NLP for theme extraction, ML for churn prediction, and GenAI for action recommendations. Frontline teams receive alerts and coaching via mobile, triggering interventions like rescheduling or empathy scripts. Downstream, executives review dashboards tying experience to outcomes—readmission, revenue, retention—and payers access aggregated PROs for reimbursement. The chain demands HIPAA-compliant federation, 99.9% message delivery, and seamless API connectivity with EHR (Epic, Cerner) and CRM (Salesforce Health Cloud). GenAI now auto-generates 80% of patient outreach and synthesizes feedback narratives.
Opportunities and Challenges
The Patient Experience Technology market offers compelling opportunities, including the consumerization of health demanding seamless digital journeys, the value-based care shift rewarding satisfaction-linked outcomes, and the AI empathy revolution cutting no-show rates by 30%. Cloud platforms lower TCO for community providers, while predictive tools prevent $100 billion in annual dissatisfaction costs. Emerging markets in APAC and MEA present greenfield growth as mobile health penetrates. Integration with wearables, virtual care, and SDOH unlocks holistic engagement. However, challenges include data silos in legacy EHRs, patient fatigue from over-surveying, and the high cost of multilingual personalization. Regulatory divergence (CMS vs. GDPR vs. PIPEDA), privacy risks in sentiment analysis, and the need for 24/7 multilingual support strain operations. Additionally, provider resistance to feedback loops, commoditization via free survey tools, and the rise of direct-to-consumer health apps bypassing traditional channels challenge sustained adoption.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Patient Experience Technology Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Patient Experience Technology Market in North America (2020-2030)
8.1 Patient Experience Technology Market Size
8.2 Patient Experience Technology Market by End Use
8.3 Competition by Players/Suppliers
8.4 Patient Experience Technology Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Patient Experience Technology Market in South America (2020-2030)
9.1 Patient Experience Technology Market Size
9.2 Patient Experience Technology Market by End Use
9.3 Competition by Players/Suppliers
9.4 Patient Experience Technology Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Patient Experience Technology Market in Asia & Pacific (2020-2030)
10.1 Patient Experience Technology Market Size
10.2 Patient Experience Technology Market by End Use
10.3 Competition by Players/Suppliers
10.4 Patient Experience Technology Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Patient Experience Technology Market in Europe (2020-2030)
11.1 Patient Experience Technology Market Size
11.2 Patient Experience Technology Market by End Use
11.3 Competition by Players/Suppliers
11.4 Patient Experience Technology Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Patient Experience Technology Market in MEA (2020-2030)
12.1 Patient Experience Technology Market Size
12.2 Patient Experience Technology Market by End Use
12.3 Competition by Players/Suppliers
12.4 Patient Experience Technology Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Patient Experience Technology Market (2020-2025)
13.1 Patient Experience Technology Market Size
13.2 Patient Experience Technology Market by End Use
13.3 Competition by Players/Suppliers
13.4 Patient Experience Technology Market Size by Type
Chapter 14 Global Patient Experience Technology Market Forecast (2025-2030)
14.1 Patient Experience Technology Market Size Forecast
14.2 Patient Experience Technology Application Forecast
14.3 Competition by Players/Suppliers
14.4 Patient Experience Technology Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Press Ganey
15.1.1 Company Profile
15.1.2 Main Business and Patient Experience Technology Information
15.1.3 SWOT Analysis of Press Ganey
15.1.4 Press Ganey Patient Experience Technology Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 National Research Corporation (NRC Health)
15.2.1 Company Profile
15.2.2 Main Business and Patient Experience Technology Information
15.2.3 SWOT Analysis of National Research Corporation (NRC Health)
15.2.4 National Research Corporation (NRC Health) Patient Experience Technology Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Medallia Inc.
15.3.1 Company Profile
15.3.2 Main Business and Patient Experience Technology Information
15.3.3 SWOT Analysis of Medallia Inc.
15.3.4 Medallia Inc. Patient Experience Technology Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Phreesia
15.4.1 Company Profile
15.4.2 Main Business and Patient Experience Technology Information
15.4.3 SWOT Analysis of Phreesia
15.4.4 Phreesia Patient Experience Technology Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 NiCE
15.5.1 Company Profile
15.5.2 Main Business and Patient Experience Technology Information
15.5.3 SWOT Analysis of NiCE
15.5.4 NiCE Patient Experience Technology Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 R1
15.6.1 Company Profile
15.6.2 Main Business and Patient Experience Technology Information
15.6.3 SWOT Analysis of R1
15.6.4 R1 Patient Experience Technology Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Epic Systems Corporation.
15.7.1 Company Profile
15.7.2 Main Business and Patient Experience Technology Information
15.7.3 SWOT Analysis of Epic Systems Corporation.
15.7.4 Epic Systems Corporation. Patient Experience Technology Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 IQVIA
15.8.1 Company Profile
15.8.2 Main Business and Patient Experience Technology Information
15.8.3 SWOT Analysis of IQVIA
15.8.4 IQVIA Patient Experience Technology Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Qualtrics
15.9.1 Company Profile
15.9.2 Main Business and Patient Experience Technology Information
15.9.3 SWOT Analysis of Qualtrics
15.9.4 Qualtrics Patient Experience Technology Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Relias LLC
15.10.1 Company Profile
15.10.2 Main Business and Patient Experience Technology Information
15.10.3 SWOT Analysis of Relias LLC
15.10.4 Relias LLC Patient Experience Technology Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 CipherHealth Inc.
15.11.1 Company Profile
15.11.2 Main Business and Patient Experience Technology Information
15.11.3 SWOT Analysis of CipherHealth Inc.
15.11.4 CipherHealth Inc. Patient Experience Technology Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 Kyruus
15.12.1 Company Profile
15.12.2 Main Business and Patient Experience Technology Information
15.12.3 SWOT Analysis of Kyruus
15.12.4 Kyruus Patient Experience Technology Sales, Revenue, Price and Gross Margin (2020-2025)
15.13 Inc.
15.13.1 Company Profile
15.13.2 Main Business and Patient Experience Technology Information
15.13.3 SWOT Analysis of Inc.
15.13.4 Inc. Patient Experience Technology Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation and Acronyms
Table Research Scope of Patient Experience Technology Report
Table Data Sources of Patient Experience Technology Report
Table Major Assumptions of Patient Experience Technology Report
Table Patient Experience Technology Classification
Table Patient Experience Technology Applications
Table Drivers of Patient Experience Technology Market
Table Restraints of Patient Experience Technology Market
Table Opportunities of Patient Experience Technology Market
Table Threats of Patient Experience Technology Market
Table Raw Materials Suppliers
Table Different Production Methods of Patient Experience Technology
Table Cost Structure Analysis of Patient Experience Technology
Table Key End Users
Table Latest News of Patient Experience Technology Market
Table Merger and Acquisition
Table Planned/Future Project of Patient Experience Technology Market
Table Policy of Patient Experience Technology Market
Table 2020-2030 North America Patient Experience Technology Market Size
Table 2020-2030 North America Patient Experience Technology Market Size by Application
Table 2020-2025 North America Patient Experience Technology Key Players Revenue
Table 2020-2025 North America Patient Experience Technology Key Players Market Share
Table 2020-2030 North America Patient Experience Technology Market Size by Type
Table 2020-2030 United States Patient Experience Technology Market Size
Table 2020-2030 Canada Patient Experience Technology Market Size
Table 2020-2030 Mexico Patient Experience Technology Market Size
Table 2020-2030 South America Patient Experience Technology Market Size
Table 2020-2030 South America Patient Experience Technology Market Size by Application
Table 2020-2025 South America Patient Experience Technology Key Players Revenue
Table 2020-2025 South America Patient Experience Technology Key Players Market Share
Table 2020-2030 South America Patient Experience Technology Market Size by Type
Table 2020-2030 Brazil Patient Experience Technology Market Size
Table 2020-2030 Argentina Patient Experience Technology Market Size
Table 2020-2030 Chile Patient Experience Technology Market Size
Table 2020-2030 Peru Patient Experience Technology Market Size
Table 2020-2030 Asia & Pacific Patient Experience Technology Market Size
Table 2020-2030 Asia & Pacific Patient Experience Technology Market Size by Application
Table 2020-2025 Asia & Pacific Patient Experience Technology Key Players Revenue
Table 2020-2025 Asia & Pacific Patient Experience Technology Key Players Market Share
Table 2020-2030 Asia & Pacific Patient Experience Technology Market Size by Type
Table 2020-2030 China Patient Experience Technology Market Size
Table 2020-2030 India Patient Experience Technology Market Size
Table 2020-2030 Japan Patient Experience Technology Market Size
Table 2020-2030 South Korea Patient Experience Technology Market Size
Table 2020-2030 Southeast Asia Patient Experience Technology Market Size
Table 2020-2030 Australia Patient Experience Technology Market Size
Table 2020-2030 Europe Patient Experience Technology Market Size
Table 2020-2030 Europe Patient Experience Technology Market Size by Application
Table 2020-2025 Europe Patient Experience Technology Key Players Revenue
Table 2020-2025 Europe Patient Experience Technology Key Players Market Share
Table 2020-2030 Europe Patient Experience Technology Market Size by Type
Table 2020-2030 Germany Patient Experience Technology Market Size
Table 2020-2030 France Patient Experience Technology Market Size
Table 2020-2030 United Kingdom Patient Experience Technology Market Size
Table 2020-2030 Italy Patient Experience Technology Market Size
Table 2020-2030 Spain Patient Experience Technology Market Size
Table 2020-2030 Belgium Patient Experience Technology Market Size
Table 2020-2030 Netherlands Patient Experience Technology Market Size
Table 2020-2030 Austria Patient Experience Technology Market Size
Table 2020-2030 Poland Patient Experience Technology Market Size
Table 2020-2030 Russia Patient Experience Technology Market Size
Table 2020-2030 MEA Patient Experience Technology Market Size
Table 2020-2030 MEA Patient Experience Technology Market Size by Application
Table 2020-2025 MEA Patient Experience Technology Key Players Revenue
Table 2020-2025 MEA Patient Experience Technology Key Players Market Share
Table 2020-2030 MEA Patient Experience Technology Market Size by Type
Table 2020-2030 Egypt Patient Experience Technology Market Size
Table 2020-2030 Israel Patient Experience Technology Market Size
Table 2020-2030 South Africa Patient Experience Technology Market Size
Table 2020-2030 Gulf Cooperation Council Countries Patient Experience Technology Market Size
Table 2020-2030 Turkey Patient Experience Technology Market Size
Table 2020-2025 Global Patient Experience Technology Market Size by Region
Table 2020-2025 Global Patient Experience Technology Market Size Share by Region
Table 2020-2025 Global Patient Experience Technology Market Size by Application
Table 2020-2025 Global Patient Experience Technology Market Share by Application
Table 2020-2025 Global Patient Experience Technology Key Vendors Revenue
Table 2020-2025 Global Patient Experience Technology Key Vendors Market Share
Table 2020-2025 Global Patient Experience Technology Market Size by Type
Table 2020-2025 Global Patient Experience Technology Market Share by Type
Table 2025-2030 Global Patient Experience Technology Market Size by Region
Table 2025-2030 Global Patient Experience Technology Market Size Share by Region
Table 2025-2030 Global Patient Experience Technology Market Size by Application
Table 2025-2030 Global Patient Experience Technology Market Share by Application
Table 2025-2030 Global Patient Experience Technology Key Vendors Revenue
Table 2025-2030 Global Patient Experience Technology Key Vendors Market Share
Table 2025-2030 Global Patient Experience Technology Market Size by Type
Table 2025-2030 Patient Experience Technology Global Market Share by Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Patient Experience Technology Picture
Figure 2020-2030 North America Patient Experience Technology Market Size and CAGR
Figure 2020-2030 South America Patient Experience Technology Market Size and CAGR
Figure 2020-2030 Asia & Pacific Patient Experience Technology Market Size and CAGR
Figure 2020-2030 Europe Patient Experience Technology Market Size and CAGR
Figure 2020-2030 MEA Patient Experience Technology Market Size and CAGR
Figure 2020-2025 Global Patient Experience Technology Market Size and Growth Rate
Figure 2025-2030 Global Patient Experience Technology Market Size and Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1）Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2）Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1）PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2）Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3）Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4）SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey		 Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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