Organic Feed Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Organic Feed consists of nutritionally balanced formulations derived exclusively from certified organic sources—such as grains, oilseeds, legumes, and forage—free from synthetic pesticides, herbicides, GMOs, antibiotics, and growth hormones, designed to support animal health, productivity, and environmental sustainability in livestock and aquaculture production. These feeds adhere to rigorous certification standards (USDA NOP, EU Organic Regulation 2018/848, JAS in Japan), emphasizing soil health, biodiversity, and closed-loop nutrient cycling to produce premium meat, dairy, eggs, and fish products. Unlike conventional feeds reliant on synthetic additives, Organic Feed promotes natural immunity, gut microbiome balance, and reduced environmental footprint through practices like rotational grazing and compost manuring, achieving 10–20% higher omega-3 content in animal products while minimizing methane emissions. Powered by precision nutrition analytics, sensor-enabled foraging, and blockchain traceability, modern Organic Feed ensures verifiable provenance from farm to fork, appealing to health-conscious consumers and premium markets. The global Organic Feed market is expected to reach between USD 7.0 billion and USD 15.0 billion by 2025. Despite being a niche within the broader animal nutrition industry, Organic Feed serves an indispensable role as a catalyst for sustainable agriculture. Between 2025 and 2030, the market is projected to grow at a compound annual growth rate (CAGR) of approximately 6.0% to 13.0%, supported by rising demand for clean-label proteins, regulatory incentives for organic farming, and the expansion of eco-conscious supply chains. This steady growth reflects the essential contribution of Organic Feed to resilient food systems, even as the sector grapples with supply constraints and certification complexities.
Industry Characteristics
Organic Feed belongs to the family of sustainable animal nutrition products, which are typically used as primary rations in conjunction with rotational grazing to enhance animal welfare and environmental stewardship. While conventional feeds act as bulk calorie providers, organic formulations like Organic Feed decompose synthetic residues into non-toxic, bioavailable nutrients. This synergistic mechanism allows for enhanced protection against metabolic disorders, particularly during high-production phases like lactation or growth.
The industry is characterized by high specialization, with production concentrated among a limited number of manufacturers certified under global standards. These producers are often integrated within the broader sustainable agriculture market, supplying various feeds for ruminants, poultry, swine, and aquaculture. Compared with conventional compound feeds and synthetic additives, the organic feed market is smaller, but its critical role in extending the performance of premium livestock applications ensures consistent demand.
Organic Feed is particularly valued in ruminant nutrition. Dairy and beef cattle, which account for the largest share of organic livestock consumption, are prone to nutrient imbalances during forage shortages, and the incorporation of Organic Feed significantly enhances resilience, particularly under variable climate conditions. Rising demand for organic proteins in consumer goods ensures continued reliance on Organic Feed as part of sustainable systems.
Regional Market Trends
The consumption of Organic Feed is distributed across all major regions, with demand closely linked to organic livestock production and consumer preferences for clean-label products.
● North America: The North American market is estimated to hold a moderate share of global Organic Feed consumption. Growth in this region is projected in the range of 6.0%–11.0% through 2030. The demand is supported by mature but steady organic dairy and poultry operations in the United States, especially for grass-fed beef and free-range eggs. Organic livestock farming, which relies on certified feeds for premium pricing, also contributes to steady demand. Regulatory pressures regarding sustainable agriculture and animal welfare have prompted local producers to optimize feed formulations, which continues to sustain Organic Feed usage as part of standard nutrition programs.
● Europe: Europe represents another important market, with estimated growth in the 5.5%–10.5% range over the forecast period. The European organic sector is advanced, with strict regulatory frameworks regarding certification and traceability. Demand for Organic Feed is supported by the dairy, poultry, and swine sectors. However, environmental regulations and a strong push toward regenerative practices pose both challenges and opportunities for feed producers. The incorporation of organic feeds in EU Common Agricultural Policy subsidies is becoming increasingly important, which is likely to sustain demand in this region.
● Asia-Pacific (APAC): APAC is the dominant region for Organic Feed consumption, expected to grow at 7.0%–13.0% CAGR through 2030. India, China, Australia, and New Zealand drive the majority of demand due to their large-scale organic dairy and poultry production, consumer health trends, and export manufacturing bases. In particular, India accounts for the largest share, supported by its massive livestock populations and government organic missions. China is experiencing rapid growth in organic swine feed for urban markets, further boosting consumption. APAC’s leadership is also supported by the presence of several key feed providers and cost-competitive organic farming incentives.
● Latin America: The Latin American market remains relatively small but is projected to grow in the range of 6.0%–11.0%. Brazil and Argentina are the primary countries driving demand, supported by expanding organic beef and dairy exports. Economic volatility in some Latin American countries may limit broader market expansion, but steady demand for premium organics ensures a consistent role for Organic Feed in value-added chains.
● Middle East and Africa (MEA): MEA is an emerging market, with estimated growth in the 6.5%–12.0% range. The region benefits from proximity to feed imports and expanding organic pilot projects, particularly in the Gulf countries. As regional livestock capacities grow, consumption of Organic Feed for health monitoring and yield enhancement is expected to increase correspondingly.
Application Analysis
Organic Feed applications are concentrated in Ruminants, Poultry, Swine, Aquaculture, and Others, each demonstrating unique growth dynamics and functional roles.
● Ruminants: This is the largest application segment, accounting for the majority of Organic Feed consumption. Growth in this application is estimated in the range of 6.5%–12.0% CAGR through 2030. Ruminants such as dairy and beef cattle are prone to forage variability, and the incorporation of Organic Feed significantly enhances nutrient absorption, particularly under pasture-based systems. Rising demand for ruminants in grass-fed products ensures continued reliance on Organic Feed as part of nutrition systems.
● Poultry: Growth in this segment is projected in the 6.0%–11.5% range, supported by free-range and organic egg production. Poultry relies on feeds to boost immunity without antibiotics. Trends include omega-3 enriched formulations and litter management integration.
● Swine: This segment represents a smaller but high-value share, with growth estimated at 5.5%–10.5% over the forecast period. Swine use feeds for growth efficiency in organic pork. While this segment demonstrates niche growth opportunities in humane farming, it expands through antibiotic-free alternatives.
Company Landscape
The Organic Feed market is served by a mix of global agribusiness leaders and organic specialists, many of which operate across the broader sustainable nutrition ecosystem.
● Cargill: A diversified U.S. agribusiness giant with expertise in sustainable sourcing, Cargill provides organic feed solutions through its animal nutrition division, supplying both domestic and international cooperatives with a focus on traceability and premium protein blends.
● Nutreco: A Netherlands-based leader in animal nutrition, Nutreco offers organic formulations via its Skretting and Trouw Nutrition brands, emphasizing aquaculture and poultry with strong presence in Europe and APAC.
● Archer Daniels Midland (ADM): ADM's nutrition segment delivers organic grain-based feeds, leveraging its vast supply chain for non-GMO oilseeds and cereals, serving large-scale ruminant operations.
● Alltech: An Irish innovator in natural nutrition, Alltech specializes in yeast-based organic additives for poultry and swine, with a global footprint in sustainable feed tech.
● Land O'Lakes: A U.S. farmer-owned cooperative, Land O'Lakes provides organic dairy feeds through its Purina brand, focusing on cooperative models and regional forage integration.
Industry Value Chain Analysis
The value chain of Organic Feed spans sustainable sourcing to animal delivery. Upstream, certified organic farmers cultivate grains and oilseeds under NOP/EU standards, with cooperatives aggregating for quality assurance. Processors like Cargill and ADM mill, blend, and pelletize into feeds, ensuring no synthetic contamination. Distribution involves co-ops and direct farm sales, with logistics emphasizing cold-chain for probiotics. Farms deploy feeds in rations, monitored via apps for efficacy. Downstream, processors verify organic status for labeling, and retailers sell premium products. The chain highlights Organic Feed as a specialty additive, enhancing high-volume livestock performance while commanding 20–50% premiums.
Opportunities and Challenges
The Organic Feed market presents several opportunities:
● Rising premium protein demand: Global growth in organic dairy and meat directly drives feed consumption, particularly in ruminant and poultry sectors.
● Sustainability incentives: As carbon farming credits expand, organic feeds offer a significant growth avenue for regenerative models.
● Emerging markets: Rapid urbanization and middle-class expansion in Asia-Pacific and Latin America create new opportunities for affordable organic solutions.
However, the industry also faces challenges:
● Environmental regulations: Stringent EU pesticide residues may pressure manufacturers to innovate residue-free formulations.
● Market concentration: With a limited number of producers, the market faces risks related to supply stability and price fluctuations.
● Competition from conventional alternatives: Cost-sensitive farmers may reduce reliance on organics, requiring producers to adapt to evolving affordability preferences.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Organic Feed Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Organic Feed by Region
8.2 Import of Organic Feed by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Organic Feed Market in North America (2020-2030)
9.1 Organic Feed Market Size
9.2 Organic Feed Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Organic Feed Market in South America (2020-2030)
10.1 Organic Feed Market Size
10.2 Organic Feed Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Organic Feed Market in Asia & Pacific (2020-2030)
11.1 Organic Feed Market Size
11.2 Organic Feed Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Organic Feed Market in Europe (2020-2030)
12.1 Organic Feed Market Size
12.2 Organic Feed Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Organic Feed Market in MEA (2020-2030)
13.1 Organic Feed Market Size
13.2 Organic Feed Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Organic Feed Market (2020-2025)
14.1 Organic Feed Market Size
14.2 Organic Feed Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Organic Feed Market Forecast (2025-2030)
15.1 Organic Feed Market Size Forecast
15.2 Organic Feed Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Cargill
15.1.1 Company Profile
15.1.2 Main Business and Organic Feed Information
15.1.3 SWOT Analysis of Cargill
15.1.4 Cargill Organic Feed Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Nutreco
15.2.1 Company Profile
15.2.2 Main Business and Organic Feed Information
15.2.3 SWOT Analysis of Nutreco
15.2.4 Nutreco Organic Feed Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Archer Daniels Midland (ADM)
15.3.1 Company Profile
15.3.2 Main Business and Organic Feed Information
15.3.3 SWOT Analysis of Archer Daniels Midland (ADM)
15.3.4 Archer Daniels Midland (ADM) Organic Feed Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Alltech
15.4.1 Company Profile
15.4.2 Main Business and Organic Feed Information
15.4.3 SWOT Analysis of Alltech
15.4.4 Alltech Organic Feed Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Land O'Lakes
15.5.1 Company Profile
15.5.2 Main Business and Organic Feed Information
15.5.3 SWOT Analysis of Land O'Lakes
15.5.4 Land O'Lakes Organic Feed Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope of Organic Feed Report
Table Data Sources of Organic Feed Report
Table Major Assumptions of Organic Feed Report
Table Organic Feed Classification
Table Organic Feed Applications List
Table Drivers of Organic Feed Market
Table Restraints of Organic Feed Market
Table Opportunities of Organic Feed Market
Table Threats of Organic Feed Market
Table Raw Materials Suppliers List
Table Different Production Methods of Organic Feed
Table Cost Structure Analysis of Organic Feed
Table Key End Users List
Table Latest News of Organic Feed Market
Table Merger and Acquisition List
Table Planned/Future Project of Organic Feed Market
Table Policy of Organic Feed Market
Table 2020-2030 Regional Export of Organic Feed
Table 2020-2030 Regional Import of Organic Feed
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Organic Feed Market Size and Market Volume List
Table 2020-2030 North America Organic Feed Demand List by Application
Table 2020-2025 North America Organic Feed Key Players Sales List
Table 2020-2025 North America Organic Feed Key Players Market Share List
Table 2020-2030 North America Organic Feed Demand List by Type
Table 2020-2025 North America Organic Feed Price List by Type
Table 2020-2030 United States Organic Feed Market Size and Market Volume List
Table 2020-2030 United States Organic Feed Import & Export List
Table 2020-2030 Canada Organic Feed Market Size and Market Volume List
Table 2020-2030 Canada Organic Feed Import & Export List
Table 2020-2030 Mexico Organic Feed Market Size and Market Volume List
Table 2020-2030 Mexico Organic Feed Import & Export List
Table 2020-2030 South America Organic Feed Market Size and Market Volume List
Table 2020-2030 South America Organic Feed Demand List by Application
Table 2020-2025 South America Organic Feed Key Players Sales List
Table 2020-2025 South America Organic Feed Key Players Market Share List
Table 2020-2030 South America Organic Feed Demand List by Type
Table 2020-2025 South America Organic Feed Price List by Type
Table 2020-2030 Brazil Organic Feed Market Size and Market Volume List
Table 2020-2030 Brazil Organic Feed Import & Export List
Table 2020-2030 Argentina Organic Feed Market Size and Market Volume List
Table 2020-2030 Argentina Organic Feed Import & Export List
Table 2020-2030 Chile Organic Feed Market Size and Market Volume List
Table 2020-2030 Chile Organic Feed Import & Export List
Table 2020-2030 Peru Organic Feed Market Size and Market Volume List
Table 2020-2030 Peru Organic Feed Import & Export List
Table 2020-2030 Asia & Pacific Organic Feed Market Size and Market Volume List
Table 2020-2030 Asia & Pacific Organic Feed Demand List by Application
Table 2020-2025 Asia & Pacific Organic Feed Key Players Sales List
Table 2020-2025 Asia & Pacific Organic Feed Key Players Market Share List
Table 2020-2030 Asia & Pacific Organic Feed Demand List by Type
Table 2020-2025 Asia & Pacific Organic Feed Price List by Type
Table 2020-2030 China Organic Feed Market Size and Market Volume List
Table 2020-2030 China Organic Feed Import & Export List
Table 2020-2030 India Organic Feed Market Size and Market Volume List
Table 2020-2030 India Organic Feed Import & Export List
Table 2020-2030 Japan Organic Feed Market Size and Market Volume List
Table 2020-2030 Japan Organic Feed Import & Export List
Table 2020-2030 South Korea Organic Feed Market Size and Market Volume List
Table 2020-2030 South Korea Organic Feed Import & Export List
Table 2020-2030 Southeast Asia Organic Feed Market Size List
Table 2020-2030 Southeast Asia Organic Feed Market Volume List
Table 2020-2030 Southeast Asia Organic Feed Import List
Table 2020-2030 Southeast Asia Organic Feed Export List
Table 2020-2030 Australia Organic Feed Market Size and Market Volume List
Table 2020-2030 Australia Organic Feed Import & Export List
Table 2020-2030 Europe Organic Feed Market Size and Market Volume List
Table 2020-2030 Europe Organic Feed Demand List by Application
Table 2020-2025 Europe Organic Feed Key Players Sales List
Table 2020-2025 Europe Organic Feed Key Players Market Share List
Table 2020-2030 Europe Organic Feed Demand List by Type
Table 2020-2025 Europe Organic Feed Price List by Type
Table 2020-2030 Germany Organic Feed Market Size and Market Volume List
Table 2020-2030 Germany Organic Feed Import & Export List
Table 2020-2030 France Organic Feed Market Size and Market Volume List
Table 2020-2030 France Organic Feed Import & Export List
Table 2020-2030 United Kingdom Organic Feed Market Size and Market Volume List
Table 2020-2030 United Kingdom Organic Feed Import & Export List
Table 2020-2030 Italy Organic Feed Market Size and Market Volume List
Table 2020-2030 Italy Organic Feed Import & Export List
Table 2020-2030 Spain Organic Feed Market Size and Market Volume List
Table 2020-2030 Spain Organic Feed Import & Export List
Table 2020-2030 Belgium Organic Feed Market Size and Market Volume List
Table 2020-2030 Belgium Organic Feed Import & Export List
Table 2020-2030 Netherlands Organic Feed Market Size and Market Volume List
Table 2020-2030 Netherlands Organic Feed Import & Export List
Table 2020-2030 Austria Organic Feed Market Size and Market Volume List
Table 2020-2030 Austria Organic Feed Import & Export List
Table 2020-2030 Poland Organic Feed Market Size and Market Volume List
Table 2020-2030 Poland Organic Feed Import & Export List
Table 2020-2030 Russia Organic Feed Market Size and Market Volume List
Table 2020-2030 Russia Organic Feed Import & Export List
Table 2020-2030 MEA Organic Feed Market Size and Market Volume List
Table 2020-2030 MEA Organic Feed Demand List by Application
Table 2020-2025 MEA Organic Feed Key Players Sales List
Table 2020-2025 MEA Organic Feed Key Players Market Share List
Table 2020-2030 MEA Organic Feed Demand List by Type
Table 2020-2025 MEA Organic Feed Price List by Type
Table 2020-2030 Egypt Organic Feed Market Size and Market Volume List
Table 2020-2030 Egypt Organic Feed Import & Export List
Table 2020-2030 Israel Organic Feed Market Size and Market Volume List
Table 2020-2030 Israel Organic Feed Import & Export List
Table 2020-2030 South Africa Organic Feed Market Size and Market Volume List
Table 2020-2030 South Africa Organic Feed Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Organic Feed Market Size and Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Organic Feed Import & Export List
Table 2020-2030 Turkey Organic Feed Market Size and Market Volume List
Table 2020-2030 Turkey Organic Feed Import & Export List
Table 2020-2025 Global Organic Feed Market Size List by Region
Table 2020-2025 Global Organic Feed Market Size Share List by Region
Table 2020-2025 Global Organic Feed Market Volume List by Region
Table 2020-2025 Global Organic Feed Market Volume Share List by Region
Table 2020-2025 Global Organic Feed Demand List by Application
Table 2020-2025 Global Organic Feed Demand Market Share List by Application
Table 2020-2025 Global Organic Feed Key Vendors Sales List
Table 2020-2025 Global Organic Feed Key Vendors Sales Share List
Table 2020-2025 Global Organic Feed Key Vendors Revenue List
Table 2020-2025 Global Organic Feed Key Vendors Revenue Share List
Table 2020-2025 Global Organic Feed Demand List by Type
Table 2020-2025 Global Organic Feed Demand Market Share List by Type
Table 2020-2025 Regional Organic Feed Price List
Table 2025-2030 Global Organic Feed Market Size List by Region
Table 2025-2030 Global Organic Feed Market Size Share List by Region
Table 2025-2030 Global Organic Feed Market Volume List by Region
Table 2025-2030 Global Organic Feed Market Volume Share List by Region
Table 2025-2030 Global Organic Feed Demand List by Application
Table 2025-2030 Global Organic Feed Demand Market Share List by Application
Table 2025-2030 Global Organic Feed Key Vendors Sales List
Table 2025-2030 Global Organic Feed Key Vendors Sales Share List
Table 2025-2030 Global Organic Feed Key Vendors Revenue List
Table 2025-2030 Global Organic Feed Key Vendors Revenue Share List
Table 2025-2030 Global Organic Feed Demand List by Type
Table 2025-2030 Global Organic Feed Demand Market Share List by Type
Table 2025-2030 Organic Feed Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Organic Feed Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Organic Feed Market Size and CAGR
Figure 2020-2030 North America Organic Feed Market Volume and CAGR
Figure 2020-2030 South America Organic Feed Market Size and CAGR
Figure 2020-2030 South America Organic Feed Market Volume and CAGR
Figure 2020-2030 Asia & Pacific Organic Feed Market Size and CAGR
Figure 2020-2030 Asia & Pacific Organic Feed Market Volume and CAGR
Figure 2020-2030 Europe Organic Feed Market Size and CAGR
Figure 2020-2030 Europe Organic Feed Market Volume and CAGR
Figure 2020-2030 MEA Organic Feed Market Size and CAGR
Figure 2020-2030 MEA Organic Feed Market Volume and CAGR
Figure 2020-2025 Global Organic Feed Market Volume and Growth Rate
Figure 2020-2025 Global Organic Feed Market Size and Growth Rate
Figure 2025-2030 Global Organic Feed Market Volume and Growth Rate
Figure 2025-2030 Global Organic Feed Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |