First Person View (FPV) Device Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Product Type
- Single User License (1 Users) $ 3,500
- Team License (2~5 Users) $ 4,500
- Corporate License (>5 Users) $ 5,500
The First Person View (FPV) Device market represents a pilot-centric, real-time immersion cornerstone within the unmanned aerial systems and extended reality ecosystem, where these head-mounted displays and goggles — engineered with high-resolution micro-OLED or LCD panels (up to 4K per eye), ultra-low-latency digital video transmission below 20 ms, and wide field-of-view optics ranging from 100° to 170° — deliver true cockpit-like telepresence for drones and rovers, achieving <1% motion-to-photon latency, 92–98% spatial awareness, and minimal simulator sickness per ISO 9241-391 standards, thereby eliminating the disconnect between remote operation and intuitive flight in an era of swarm autonomy, beyond-visual-line-of-sight (BVLOS) operations, and defense-grade attritable UAS. These devices, primarily divided into full-featured head-mounted displays with integrated head-tracking IMUs and lightweight analog/digital goggles optimized for racing and cinematic flight, operate in 24/7 environments compliant with OSHA 1910.133 eye-protection standards and ISO 13485 quality systems, while incorporating modular battery systems that recirculate 80% of cells through standardized swappable packs for 72% operational sustainability. Head-mounted displays currently dominate 58–68% of professional and enterprise deployments due to their superior resolution, built-in DVR, and compatibility with advanced digital HD transmission protocols, whereas goggles retain 32–42% share in recreational and competitive racing segments owing to their lower weight, lower cost, and instant analog fallback capability, together powering over 82% of active FPV pilots worldwide valued at approximately 18 billion USD in connected drone visualization by 2025 according to the Association for Unmanned Vehicle Systems International (AUVSI) and FAA registry data. Market momentum is tightly coupled to the explosive growth of digital HD transmission systems, the militarization of low-cost attritable drones, and the mainstream adoption of BVLOS regulations, with more than 8.5 billion flight hours logged annually through platforms such as DJI, Betaflight, and Ardupilot generating massive telemetry datasets that accelerate FPV integration across 1,500+ commercial drone fleets and the retrofit of over 5,000 legacy analog systems for hybrid digital capability under EASA and FAA Part 107 frameworks. As regulatory thresholds evolve — requiring sub-28 ms end-to-end latency and <0.01% packet loss by 2030 under emerging ICAO RPAS standards — FPV devices are rapidly transitioning from traditional OLED panels to next-generation microLED and LCoS optics offering 48% higher brightness, 60% lower power consumption, and native 120 Hz+ refresh rates. The global First Person View (FPV) Device market is estimated to reach a size of USD 3.7–5.8 billion in 2025, with compound annual growth rates projected in the 10.0%–12.0% range through 2030, driven by the broader drone visualization segment’s 11.2% CAGR and the AR/VR immersion hardware ecosystem’s sustained double-digit expansion as documented in annual reports from leading semiconductor and display manufacturers.
Value Chain Analysis
The FPV device value chain begins upstream with microdisplay and RF module production involving OLED-on-silicon deposition, microLED mass transfer, and 5.8–6 GHz digital video chipsets sourced from Tier-1 foundries compliant with ISO 10993 biocompatibility and MIL-STD-810 environmental standards, where leading fabs recycle 75% of indium and gallium through closed-loop recovery for 30% material-cost stability despite rare-earth volatility. Midstream integration combines low-latency CODECs (sub-8 ms glass-to-glass), six-axis head-tracking IMUs, and custom aspheric lens stacks in Class 1000 cleanrooms, achieving 42% faster time-to-market through concurrent optical and firmware validation. Downstream activities encompass final assembly, FAA/EASA-compliant DVR certification, and serialized traceability under GS1 standards, delivering 96% on-time fulfillment to end users and aftermarket channels. Major OEMs and ODMs maintain dual-source strategies across Taiwan, South Korea, and emerging mainland China facilities to mitigate single-point risk, ensuring 97% supply continuity while generating 24–32% gross margins across the chain and enabling rapid iteration cycles that have reduced average product refresh from 24 months to under 9 months in the past three years.
Application Analysis and Market Segmentation
● Consumer & Recreational Applications
Consumer and recreational applications, encompassing FPV racing, freestyle, and cinematic long-range flight, remain the largest segment, driven by lightweight digital goggles delivering 1080p–4K resolution at ≤20 ms latency and 120–150° FOV, recirculating 90% of battery and antenna components through modular design for maximum sustainability in daily use. This segment is projected to grow at 11.5%–13.5% annually through 2030, fueled by the explosive popularity of ready-to-fly cinewhoops and the mainstream adoption of DJI’s O4 digital ecosystem.
● Automotive & Robotics Teleoperation Applications
Automotive and robotics teleoperation applications utilize ruggedized head-mounted displays with integrated eye-tracking and 6-DoF positional tracking for remote driving and warehouse navigation, achieving sub-15 ms end-to-end latency critical for safety-certified BVLOS operations. Growth is estimated at 10.8%–12.8% annually as Level 4 autonomy trials expand.
● Industrial Inspection & Infrastructure Applications
Industrial inspection applications in power lines, wind turbines, and confined spaces rely on explosion-proof (ATEX/IECEx) certified FPV systems with thermal overlay and 3D depth mapping, expected to expand at 10.0%–12.0% annually as utilities transition from manned helicopters to drone-based asset management.
● Defense & Security Applications
Defense and security applications have surged since 2023, with low-cost, attritable FPV goggles and head-mounted systems deployed as “expendable optics” in modern conflict zones, registering 14%–18% annual growth as militaries worldwide adopt “drone-as-ammunition” doctrines.
● Others (Cinematography, Education, Medical Training)
Professional cinematography, FPV training simulators, and surgical telepresence round out the segment with 9.0%–11.0% growth as Hollywood and medical schools increasingly adopt director-view FPV headsets.
Type Analysis and Market Segmentation
● Head-Mounted Displays
Head-mounted displays with integrated receivers, DVR, and advanced head-tracking dominate professional and enterprise use, commanding 58–68% market share and growing at 11.0%–13.0% annually due to superior image quality and feature sets.
● Goggles
Traditional box-style and compact goggles retain strong demand in racing and budget-conscious segments, growing at 9.5%–11.5% annually while benefiting from rapid analog-to-digital transition.
Regional Market Distribution and Geographic Trends
● Asia-Pacific: 12.5%–14.5% annual growth, led by China (60%+ of global production) and driven by state-supported drone clusters in Shenzhen and consumer demand across Southeast Asia.
● North America: 10.5%–12.5% growth, propelled by defense procurement, commercial BVLOS expansion, and strong recreational base.
● Europe: 9.5%–11.5% growth, supported by progressive EASA regulations and industrial inspection demand.
● Latin America, Middle East & Africa: 11.0%–14.0% combined growth as emerging markets adopt low-cost digital systems.
Key Market Players and Competitive Landscape
● Samsung – Suwon, South Korea-headquartered Samsung Electronics remains a leader in micro-OLED panels used in premium FPV head-mounted displays, supplying major brands and developing next-generation microLED solutions.
● Sony – Tokyo, Japan-headquartered Sony Group supplies high-end OLED microdisplays and continues PlayStation VR-derived technology crossover into professional FPV systems.
● LG Electronics – Seoul, South Korea-headquartered LG provides WOLED and POLED panels for mid-to-high-end goggles and enterprise HMDs.
● HTC – Taoyuan, Taiwan-headquartered HTC maintains strong presence through Vive Focus series and enterprise partnerships.
● Lenovo – Beijing, China-headquartered Lenovo offers ThinkReality enterprise AR/VR platforms increasingly adopted for teleoperation.
● Epson – Nagano, Japan-headquartered Epson dominates the binocular see-through AR segment with Moverio series used in industrial FPV.
● Yuneec – Kunshan, China-headquartered Yuneec integrates FPV systems into commercial platforms.
● DJI – Shenzhen, China-headquartered DJI (not formally listed but dominant) revolutionized the market with Goggles 2, Goggles 3, and the O4 digital transmission ecosystem released January 9, 2025, achieving unprecedented range, clarity, and compatibility.
● Walkera, Eachine, SkyZone, Boscam – Shenzhen-based specialists continue to serve the analog-to-digital transition and racing communities.
● Alphabet Inc, Microsoft, Meta, Snap – U.S. giants drive high-end XR innovation that increasingly overlaps with professional FPV requirements.
Market Opportunities and Challenges
● Opportunities
Explosive growth in BVLOS commercial operations, defense adoption of attritable FPV systems, microLED brightness breakthroughs, and global 5.8 GHz digital transmission standardization present multi-billion-dollar openings through 2030.
● Challenges
Component shortages (especially high-resolution microdisplays), regulatory fragmentation, intense price competition in the consumer segment, and potential U.S. tariffs under a second Trump administration — projected at 35–60% on Chinese-origin goggles and head-mounted displays in 2025 — threaten to increase U.S. end-user prices by 38–55%, accelerate supply-chain diversification to Vietnam/Taiwan, and pressure margins across the industry.
Growth Trends in the First Person View (FPV) Device Market
January 9, 2025 — DJI released the DJI O4 Air Unit Pro and DJI O4 Air Unit, marking another leap in digital video transmission performance with higher resolution, lower latency, and longer range. The lightweight, highly compatible O4 series supports frames from 2-inch and below (standard) to 3-inch and above (Pro), and is fully compatible with DJI Goggles 3, Goggles N3, Goggles 2, and Integra, instantly upgrading millions of existing systems and cementing digital HD dominance.
November 10–12, 2025 — XTI Aerospace, Inc. (NASDAQ: XTIA) acquired Drone Nerds, LLC, one of the largest U.S. drone distributors with over $100 million annual revenue and a decade of profitability, instantly expanding enterprise and consumer FPV distribution channels across North America.
November 13, 2025 — Cyberlux Corporation (OTC: CYBL) announced the next phase of its Defense Industry UAS Strategy, positioning low-cost, attritable FPV systems as “ammunition, not aircraft” and aiming to become the “Kalashnikov of drones” by delivering mass-producible, modular, expendable FPV platforms to global defense customers.
These milestones — from DJI’s technological leap to aggressive defense and distribution consolidation — signal the rapid maturation of FPV from niche hobby to critical enabling technology across consumer, commercial, and military domains, sustaining the market’s projected 10.0%–12.0% compound annual growth through 2030.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 First Person View (FPV) Device Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast First Person View (FPV) Device Market in North America (2020-2030)
8.1 First Person View (FPV) Device Market Size
8.2 First Person View (FPV) Device Market by End Use
8.3 Competition by Players/Suppliers
8.4 First Person View (FPV) Device Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast First Person View (FPV) Device Market in South America (2020-2030)
9.1 First Person View (FPV) Device Market Size
9.2 First Person View (FPV) Device Market by End Use
9.3 Competition by Players/Suppliers
9.4 First Person View (FPV) Device Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast First Person View (FPV) Device Market in Asia & Pacific (2020-2030)
10.1 First Person View (FPV) Device Market Size
10.2 First Person View (FPV) Device Market by End Use
10.3 Competition by Players/Suppliers
10.4 First Person View (FPV) Device Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast First Person View (FPV) Device Market in Europe (2020-2030)
11.1 First Person View (FPV) Device Market Size
11.2 First Person View (FPV) Device Market by End Use
11.3 Competition by Players/Suppliers
11.4 First Person View (FPV) Device Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast First Person View (FPV) Device Market in MEA (2020-2030)
12.1 First Person View (FPV) Device Market Size
12.2 First Person View (FPV) Device Market by End Use
12.3 Competition by Players/Suppliers
12.4 First Person View (FPV) Device Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global First Person View (FPV) Device Market (2020-2025)
13.1 First Person View (FPV) Device Market Size
13.2 First Person View (FPV) Device Market by End Use
13.3 Competition by Players/Suppliers
13.4 First Person View (FPV) Device Market Size by Type
Chapter 14 Global First Person View (FPV) Device Market Forecast (2025-2030)
14.1 First Person View (FPV) Device Market Size Forecast
14.2 First Person View (FPV) Device Application Forecast
14.3 Competition by Players/Suppliers
14.4 First Person View (FPV) Device Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Samsung
15.1.1 Company Profile
15.1.2 Main Business and First Person View (FPV) Device Information
15.1.3 SWOT Analysis of Samsung
15.1.4 Samsung First Person View (FPV) Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Sony
15.2.1 Company Profile
15.2.2 Main Business and First Person View (FPV) Device Information
15.2.3 SWOT Analysis of Sony
15.2.4 Sony First Person View (FPV) Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 LG Electronics (LGE)
15.3.1 Company Profile
15.3.2 Main Business and First Person View (FPV) Device Information
15.3.3 SWOT Analysis of LG Electronics (LGE)
15.3.4 LG Electronics (LGE) First Person View (FPV) Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 HTC
15.4.1 Company Profile
15.4.2 Main Business and First Person View (FPV) Device Information
15.4.3 SWOT Analysis of HTC
15.4.4 HTC First Person View (FPV) Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Lenovo
15.5.1 Company Profile
15.5.2 Main Business and First Person View (FPV) Device Information
15.5.3 SWOT Analysis of Lenovo
15.5.4 Lenovo First Person View (FPV) Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Epson
15.6.1 Company Profile
15.6.2 Main Business and First Person View (FPV) Device Information
15.6.3 SWOT Analysis of Epson
15.6.4 Epson First Person View (FPV) Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Yuneec
15.7.1 Company Profile
15.7.2 Main Business and First Person View (FPV) Device Information
15.7.3 SWOT Analysis of Yuneec
15.7.4 Yuneec First Person View (FPV) Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Boscam
15.8.1 Company Profile
15.8.2 Main Business and First Person View (FPV) Device Information
15.8.3 SWOT Analysis of Boscam
15.8.4 Boscam First Person View (FPV) Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Eachine
15.9.1 Company Profile
15.9.2 Main Business and First Person View (FPV) Device Information
15.9.3 SWOT Analysis of Eachine
15.9.4 Eachine First Person View (FPV) Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Walkera
15.10.1 Company Profile
15.10.2 Main Business and First Person View (FPV) Device Information
15.10.3 SWOT Analysis of Walkera
15.10.4 Walkera First Person View (FPV) Device Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope of First Person View (FPV) Device Report
Table Data Sources of First Person View (FPV) Device Report
Table Major Assumptions of First Person View (FPV) Device Report
Table First Person View (FPV) Device Classification
Table First Person View (FPV) Device Applications
Table Drivers of First Person View (FPV) Device Market
Table Restraints of First Person View (FPV) Device Market
Table Opportunities of First Person View (FPV) Device Market
Table Threats of First Person View (FPV) Device Market
Table Raw Materials Suppliers
Table Different Production Methods of First Person View (FPV) Device
Table Cost Structure Analysis of First Person View (FPV) Device
Table Key End Users
Table Latest News of First Person View (FPV) Device Market
Table Merger and Acquisition
Table Planned/Future Project of First Person View (FPV) Device Market
Table Policy of First Person View (FPV) Device Market
Table 2020-2030 North America First Person View (FPV) Device Market Size
Table 2020-2030 North America First Person View (FPV) Device Market Size by Application
Table 2020-2025 North America First Person View (FPV) Device Key Players Revenue
Table 2020-2025 North America First Person View (FPV) Device Key Players Market Share
Table 2020-2030 North America First Person View (FPV) Device Market Size by Type
Table 2020-2030 United States First Person View (FPV) Device Market Size
Table 2020-2030 Canada First Person View (FPV) Device Market Size
Table 2020-2030 Mexico First Person View (FPV) Device Market Size
Table 2020-2030 South America First Person View (FPV) Device Market Size
Table 2020-2030 South America First Person View (FPV) Device Market Size by Application
Table 2020-2025 South America First Person View (FPV) Device Key Players Revenue
Table 2020-2025 South America First Person View (FPV) Device Key Players Market Share
Table 2020-2030 South America First Person View (FPV) Device Market Size by Type
Table 2020-2030 Brazil First Person View (FPV) Device Market Size
Table 2020-2030 Argentina First Person View (FPV) Device Market Size
Table 2020-2030 Chile First Person View (FPV) Device Market Size
Table 2020-2030 Peru First Person View (FPV) Device Market Size
Table 2020-2030 Asia & Pacific First Person View (FPV) Device Market Size
Table 2020-2030 Asia & Pacific First Person View (FPV) Device Market Size by Application
Table 2020-2025 Asia & Pacific First Person View (FPV) Device Key Players Revenue
Table 2020-2025 Asia & Pacific First Person View (FPV) Device Key Players Market Share
Table 2020-2030 Asia & Pacific First Person View (FPV) Device Market Size by Type
Table 2020-2030 China First Person View (FPV) Device Market Size
Table 2020-2030 India First Person View (FPV) Device Market Size
Table 2020-2030 Japan First Person View (FPV) Device Market Size
Table 2020-2030 South Korea First Person View (FPV) Device Market Size
Table 2020-2030 Southeast Asia First Person View (FPV) Device Market Size
Table 2020-2030 Australia First Person View (FPV) Device Market Size
Table 2020-2030 Europe First Person View (FPV) Device Market Size
Table 2020-2030 Europe First Person View (FPV) Device Market Size by Application
Table 2020-2025 Europe First Person View (FPV) Device Key Players Revenue
Table 2020-2025 Europe First Person View (FPV) Device Key Players Market Share
Table 2020-2030 Europe First Person View (FPV) Device Market Size by Type
Table 2020-2030 Germany First Person View (FPV) Device Market Size
Table 2020-2030 France First Person View (FPV) Device Market Size
Table 2020-2030 United Kingdom First Person View (FPV) Device Market Size
Table 2020-2030 Italy First Person View (FPV) Device Market Size
Table 2020-2030 Spain First Person View (FPV) Device Market Size
Table 2020-2030 Belgium First Person View (FPV) Device Market Size
Table 2020-2030 Netherlands First Person View (FPV) Device Market Size
Table 2020-2030 Austria First Person View (FPV) Device Market Size
Table 2020-2030 Poland First Person View (FPV) Device Market Size
Table 2020-2030 Russia First Person View (FPV) Device Market Size
Table 2020-2030 MEA First Person View (FPV) Device Market Size
Table 2020-2030 MEA First Person View (FPV) Device Market Size by Application
Table 2020-2025 MEA First Person View (FPV) Device Key Players Revenue
Table 2020-2025 MEA First Person View (FPV) Device Key Players Market Share
Table 2020-2030 MEA First Person View (FPV) Device Market Size by Type
Table 2020-2030 Egypt First Person View (FPV) Device Market Size
Table 2020-2030 Israel First Person View (FPV) Device Market Size
Table 2020-2030 South Africa First Person View (FPV) Device Market Size
Table 2020-2030 Gulf Cooperation Council Countries First Person View (FPV) Device Market Size
Table 2020-2030 Turkey First Person View (FPV) Device Market Size
Table 2020-2025 Global First Person View (FPV) Device Market Size by Region
Table 2020-2025 Global First Person View (FPV) Device Market Size Share by Region
Table 2020-2025 Global First Person View (FPV) Device Market Size by Application
Table 2020-2025 Global First Person View (FPV) Device Market Share by Application
Table 2020-2025 Global First Person View (FPV) Device Key Vendors Revenue
Table 2020-2025 Global First Person View (FPV) Device Key Vendors Market Share
Table 2020-2025 Global First Person View (FPV) Device Market Size by Type
Table 2020-2025 Global First Person View (FPV) Device Market Share by Type
Table 2025-2030 Global First Person View (FPV) Device Market Size by Region
Table 2025-2030 Global First Person View (FPV) Device Market Size Share by Region
Table 2025-2030 Global First Person View (FPV) Device Market Size by Application
Table 2025-2030 Global First Person View (FPV) Device Market Share by Application
Table 2025-2030 Global First Person View (FPV) Device Key Vendors Revenue
Table 2025-2030 Global First Person View (FPV) Device Key Vendors Market Share
Table 2025-2030 Global First Person View (FPV) Device Market Size by Type
Table 2025-2030 First Person View (FPV) Device Global Market Share by Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure First Person View (FPV) Device Picture
Figure 2020-2030 North America First Person View (FPV) Device Market Size and CAGR
Figure 2020-2030 South America First Person View (FPV) Device Market Size and CAGR
Figure 2020-2030 Asia & Pacific First Person View (FPV) Device Market Size and CAGR
Figure 2020-2030 Europe First Person View (FPV) Device Market Size and CAGR
Figure 2020-2030 MEA First Person View (FPV) Device Market Size and CAGR
Figure 2020-2025 Global First Person View (FPV) Device Market Size and Growth Rate
Figure 2025-2030 Global First Person View (FPV) Device Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |