E-Notary Software Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
- Single User License (1 Users) $ 3,500
- Team License (2~5 Users) $ 4,500
- Corporate License (>5 Users) $ 5,500
E-Notary Software refers to a specialized class of platforms designed to facilitate the legally recognized process of notarization through digital means. This includes Electronic Notarization (EN), where the signer and notary are physically present but utilize electronic tools (e-signatures, digital seals), and Remote Online Notarization (RON), where the entire process—including identity verification, signing, and notarial acts—is conducted remotely via two-way audio-visual technology. The core function of these solutions is to maintain the integrity and legality of the notarial act in a digital environment, ensuring identity, intent, and consent.
The E-Notary industry is fundamentally characterized by its reliance on strict legal compliance and secure digital identity verification. Solutions must conform to a patchwork of state and country-specific laws that govern the electronic execution of documents, digital sealing, and tamper-evident storage (journaling). Key drivers for market expansion include the global acceleration of digital transformation, particularly in real estate, legal, and financial services; the superior convenience and speed offered by remote services; and the legislative momentum across various jurisdictions that have authorized RON and EN as permanent, legally equivalent alternatives to traditional in-person notarization. E-Notary software is essential for reducing fraud, mitigating risk, and providing an auditable, time-stamped record of the transaction.
The global market size for E-Notary Software, covering subscription fees for platform access and associated services, is estimated to fall within the range of USD 1.0 billion and USD 4.0 billion by 2025. This valuation reflects the rapid penetration of digital processes across regulated sectors. Driven by the sustained adoption of remote work models and legislative expansion, the market is projected to expand at a robust Compound Annual Growth Rate (CAGR) of approximately 10.0% to 20.0% through 2030.
Segment Analysis: Deployment Model and Application
The E-Notary market’s structure is defined by how the technology is deployed and the scale of the organization using the notarial services.
By Deployment Model
Cloud-Based
The Cloud-Based deployment model (SaaS) is the dominant and fastest-growing segment, projected to experience the highest CAGR in the range of 11.0%–21.0%. Cloud platforms offer significant advantages in scalability, regulatory agility (allowing providers to rapidly update features based on changing state/national laws), and accessibility for notaries and signers globally. This model is essential for supporting the Remote Online Notarization (RON) process, which requires high-availability, secure, third-party storage for video recordings and journals, and robust identity verification services that are often delivered via cloud APIs.
Hybrid
The Hybrid model, which involves mixing on-premises infrastructure for core storage/security with cloud-based features for transaction execution or identity verification, is projected to grow at a moderate CAGR in the range of 8.0%–18.0%. This model is typically adopted by large financial institutions or government entities that must maintain certain sensitive data within their own network boundaries but require the flexibility of remote capabilities provided by the cloud for customer-facing services.
On-Premises
The On-Premises model, where the entire software suite and data are hosted locally by the organization, is projected to grow at the lowest CAGR in the range of 7.0%–16.0%. This approach is increasingly rare in the context of RON but remains relevant for highly specific use cases in the defense or public sector where regulatory mandates strictly prohibit external data hosting, or where the organization must ensure maximum control over the processing environment.
By Application
Individuals
The Individuals segment refers to services accessed by the general public for personal needs (e.g., power of attorney, affidavits). Growth is projected to be strong, estimated at a CAGR in the range of 10.5%–20.5%, driven by the sheer convenience of RON services for users needing rapid, one-off notarizations without traveling. Demand here is highly sensitive to pricing and ease of use.
Small Businesses
Small Businesses utilize E-Notary software for routine operational needs, such as HR documents, contracts, and small legal filings. This segment is projected for accelerated growth, estimated at a CAGR in the range of 11.5%–22.0%. Growth is driven by the adoption of subscription-based services that integrate easily into existing digital document workflows, significantly streamlining administrative tasks and enhancing operational efficiency.
Enterprises
Enterprises (large corporations, major law firms, title companies) represent the largest volume of usage, often requiring API integration into proprietary systems (e.g., mortgage platforms). This segment is projected to grow at a strong CAGR in the range of 9.5%–19.5%. Their needs focus on bulk processing capabilities, advanced audit trails, seamless integration with Enterprise Content Management (ECM) systems, and compliance management across multiple jurisdictions.
Government Agencies
Government Agencies (federal, state, and local) use E-Notary solutions for public records, official filings, and internal administration. This segment is projected to grow steadily, estimated at a CAGR in the range of 8.5%–18.0%. Growth is tied directly to public sector digital transformation mandates aimed at improving service delivery, reducing paperwork, and ensuring secure, compliant digital recordkeeping for public-facing documents.
Regional Market Trends
Regional market dynamics are uniquely defined by the pace of legislative change and the digital maturity of the legal and financial sectors in each jurisdiction.
North America (NA)
North America, particularly the United States, is the most mature market and the epicenter of E-Notary adoption, projected to maintain a strong CAGR in the range of 11.0%–21.0%. The U.S. market is driven by state-level legislation that has rapidly expanded RON authorization, with the real estate and financial services sectors (mortgage closing) being the primary high-volume consumers. Canada’s ongoing digital modernization efforts also contribute significantly to regional growth.
Europe
Europe is projected to experience high growth, estimated at a CAGR in the range of 10.0%–20.0%. Adoption here is complex due to diverse legal traditions (civil law vs. common law) and data sovereignty concerns (GDPR). However, the push for digital execution of documents under the eIDAS regulation and the increasing demand for cross-border notarial solutions are strong drivers, particularly in the U.K., Germany, and France, where legal digitization efforts are gaining momentum.
Asia-Pacific (APAC)
APAC is anticipated to be a high-growth region, estimated at a CAGR in the range of 9.5%–19.5%. Growth is fueled by rapid digital transformation in financial hubs like Singapore and Hong Kong, and the massive scale of property and business transactions in economies like Australia and India. The main challenge and opportunity involve establishing common legal frameworks for digital trust and notarization across varied national regulations.
Latin America (LatAm)
The LatAm market is characterized by emerging but accelerating demand, projected to grow in the range of 9.0%–18.5% CAGR. Market expansion is closely tied to legislative progress in recognizing digital legal processes and improving business transparency and efficiency. Key drivers are in the financial inclusion and real estate sectors, aiming to streamline traditionally paper-heavy, bureaucratic processes.
Middle East and Africa (MEA)
MEA is an emerging market, projected to grow in the range of 8.0%–17.5% CAGR. Demand is concentrated in the Gulf Cooperation Council (GCC) countries, driven by government-led digital transformation initiatives (Vision 2030 in Saudi Arabia, UAE’s digital strategy) and investment in smart services. E-Notary is critical for modernizing land registries and business incorporation processes.
Company Landscape: Pioneers, Integrators, and Specialized Platforms
The competitive landscape is defined by large enterprise software players, pioneering remote notarization specialists, and platform integrators focused on user experience.
Enterprise Document Leaders: DocuSign Inc. is a dominant force, leveraging its core e-signature platform to offer Notary services. This provides an advantage by integrating notarization seamlessly into existing document management and e-signature workflows, primarily targeting the large enterprise market. PandaDoc Inc. and Zoho Corporation offer solutions that package e-notary capabilities within broader document workflow and contract management suites.
Dedicated E-Notary Specialists: Companies like Notarize Inc., SIGNiX Inc., NotaryCam Inc., and BlueNotary Inc. are pure-play E-Notary providers, focusing intensely on the compliance and identity verification technologies required for RON. Notarize is a market leader in the U.S. for real estate and consumer RON transactions, emphasizing accessibility and platform reliability. SIGNiX focuses on highly secure, independent third-party audit trails and secure digital certificates.
Technology Providers and Integrators: DocVerify Inc., Pavaso Inc., and eNotaryLog Inc. specialize in providing the underlying technology (identity proofing, video storage, digital journal compliance) and often partner directly with title companies, lenders, and government bodies for custom integration. Secured Signing Ltd. and SignRequest B.V. (now part of the Zoho ecosystem) focus on document completion and execution, including secure digital signatures and sometimes offering a specialized notarial layer.
Industry Value Chain Analysis
The E-Notary value chain is a sequence of secure digital actions designed to replace the in-person transaction and transfer the legal assurance of a physical notarial seal to a tamper-evident digital record.
1. Document Preparation (Upstream):
The chain begins with the Document Generator (client, law firm, title company) who prepares the document for execution. Value is created through integrating the E-Notary platform API into the document workflow (e.g., CRM or Loan Origination System) to queue the document for signing.
2. Identity Verification and Compliance (Core Service I):
The E-Notary platform (Notarize, SIGNiX) provides the initial layer of core value by implementing multi-factor identity authentication. This includes:
* Knowledge-Based Authentication (KBA): Verification via personal data questions.
* Credential Analysis: Digital analysis of government-issued IDs.
* Video Interaction: Live, secure two-way audio-visual link with the notary public.
Value is generated by ensuring the legal defensibility of the signer’s identity, a critical component of the notarial act.
3. Digital Execution (Core Service II):
The notary guides the signer, applies the digital seal, and attaches the digital notarial certificate. Value is created by the software’s Tamper-Evident Technology (digital sealing) which cryptographically locks the document, ensuring any changes post-notarization are immediately detectable, preserving document integrity.
4. Recordkeeping and Audit (Downstream):
The finalized, executed document and the required evidence (video recording of the session, digital journal entries, audit trail) are stored in a secure, compliant cloud environment. This final value is realized by providing Long-Term Legal Defensibility and accessibility for regulatory audits or subsequent legal review, completing the secure digital lifecycle of the notarial act.
Opportunities and Challenges
The E-Notary Software market is experiencing a profound acceleration, but its future hinges on unified legal standards and technological security.
Opportunities
Global Legislative Harmonization: As more countries recognize the validity of Remote Online Notarization (RON), the market for cross-border and international legal transactions will open significantly. This provides a massive opportunity for providers to establish global platforms capable of managing complex, multi-jurisdictional compliance.
Blockchain Integration for Immutable Records: Leveraging distributed ledger technology (blockchain) to store notarial journal entries and document hashes can provide an unparalleled level of security and immutability for the notarial record. This enhances trust and accelerates the digital transfer of high-value assets like titles and deeds.
Real Estate and Mortgage Digitization: The vast, multi-trillion-dollar real estate sector remains the single largest growth opportunity. As more states and mortgage agencies mandate or recommend electronic closings (e-Closings), the integrated demand for E-Notary software within loan origination and title management systems will surge.
Integration with Government Digital ID Systems: Seamless integration of E-Notary platforms with national or regional government digital ID systems (e.g., digital identity wallets) can streamline the identity verification process, making it faster, more reliable, and more secure than current KBA/credential analysis methods.
Challenges
Fragmented Regulatory Landscape: The single biggest challenge is the lack of a unified federal or global standard for E-Notary. Providers must constantly monitor and update their platforms to comply with dozens of varying state or national laws regarding technology requirements, identity verification methods, video storage, and acceptable documents, creating significant compliance overhead.
Overcoming Traditional Inertia and Trust: Despite proven legal validity, many industries, especially older law firms and government bodies, still exhibit inertia and inherent distrust towards fully digital, remote processes for highly consequential legal acts. Overcoming this cultural and procedural barrier requires sustained education and impeccable security track records.
Identity Verification Fraud: While RON increases security over traditional notarization in some ways, it introduces new vectors for digital fraud (e.g., synthetic identities, deepfakes in video). Providers face the continuous challenge of investing in advanced AI/ML and biometric anti-spoofing technologies to maintain the legal defensibility of the remote identity proofing process.
Integration Complexity for Enterprises: For large financial institutions, integrating a third-party E-Notary platform deep into their legacy Loan Origination Systems or CRM/ECM platforms often requires complex custom API development and significant IT resources, which can slow down large-scale enterprise adoption.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 E-Notary Software Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast E-Notary Software Market in North America (2020-2030)
8.1 E-Notary Software Market Size
8.2 E-Notary Software Market by End Use
8.3 Competition by Players/Suppliers
8.4 E-Notary Software Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast E-Notary Software Market in South America (2020-2030)
9.1 E-Notary Software Market Size
9.2 E-Notary Software Market by End Use
9.3 Competition by Players/Suppliers
9.4 E-Notary Software Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast E-Notary Software Market in Asia & Pacific (2020-2030)
10.1 E-Notary Software Market Size
10.2 E-Notary Software Market by End Use
10.3 Competition by Players/Suppliers
10.4 E-Notary Software Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast E-Notary Software Market in Europe (2020-2030)
11.1 E-Notary Software Market Size
11.2 E-Notary Software Market by End Use
11.3 Competition by Players/Suppliers
11.4 E-Notary Software Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast E-Notary Software Market in MEA (2020-2030)
12.1 E-Notary Software Market Size
12.2 E-Notary Software Market by End Use
12.3 Competition by Players/Suppliers
12.4 E-Notary Software Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global E-Notary Software Market (2020-2025)
13.1 E-Notary Software Market Size
13.2 E-Notary Software Market by End Use
13.3 Competition by Players/Suppliers
13.4 E-Notary Software Market Size by Type
Chapter 14 Global E-Notary Software Market Forecast (2025-2030)
14.1 E-Notary Software Market Size Forecast
14.2 E-Notary Software Application Forecast
14.3 Competition by Players/Suppliers
14.4 E-Notary Software Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 DocuSign Inc.
15.1.1 Company Profile
15.1.2 Main Business and E-Notary Software Information
15.1.3 SWOT Analysis of DocuSign Inc.
15.1.4 DocuSign Inc. E-Notary Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Notarize Inc.
15.2.1 Company Profile
15.2.2 Main Business and E-Notary Software Information
15.2.3 SWOT Analysis of Notarize Inc.
15.2.4 Notarize Inc. E-Notary Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 SIGNiX Inc.
15.3.1 Company Profile
15.3.2 Main Business and E-Notary Software Information
15.3.3 SWOT Analysis of SIGNiX Inc.
15.3.4 SIGNiX Inc. E-Notary Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 DocVerify Inc.
15.4.1 Company Profile
15.4.2 Main Business and E-Notary Software Information
15.4.3 SWOT Analysis of DocVerify Inc.
15.4.4 DocVerify Inc. E-Notary Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Pavaso Inc.
15.5.1 Company Profile
15.5.2 Main Business and E-Notary Software Information
15.5.3 SWOT Analysis of Pavaso Inc.
15.5.4 Pavaso Inc. E-Notary Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 OneNotary Inc.
15.6.1 Company Profile
15.6.2 Main Business and E-Notary Software Information
15.6.3 SWOT Analysis of OneNotary Inc.
15.6.4 OneNotary Inc. E-Notary Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 NotaryCam Inc.
15.7.1 Company Profile
15.7.2 Main Business and E-Notary Software Information
15.7.3 SWOT Analysis of NotaryCam Inc.
15.7.4 NotaryCam Inc. E-Notary Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 DocuSign
15.8.1 Company Profile
15.8.2 Main Business and E-Notary Software Information
15.8.3 SWOT Analysis of DocuSign
15.8.4 DocuSign E-Notary Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Docusign
15.9.1 Company Profile
15.9.2 Main Business and E-Notary Software Information
15.9.3 SWOT Analysis of Docusign
15.9.4 Docusign E-Notary Software Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope of E-Notary Software Report
Table Data Sources of E-Notary Software Report
Table Major Assumptions of E-Notary Software Report
Table E-Notary Software Classification
Table E-Notary Software Applications
Table Drivers of E-Notary Software Market
Table Restraints of E-Notary Software Market
Table Opportunities of E-Notary Software Market
Table Threats of E-Notary Software Market
Table Raw Materials Suppliers
Table Different Production Methods of E-Notary Software
Table Cost Structure Analysis of E-Notary Software
Table Key End Users
Table Latest News of E-Notary Software Market
Table Merger and Acquisition
Table Planned/Future Project of E-Notary Software Market
Table Policy of E-Notary Software Market
Table 2020-2030 North America E-Notary Software Market Size
Table 2020-2030 North America E-Notary Software Market Size by Application
Table 2020-2025 North America E-Notary Software Key Players Revenue
Table 2020-2025 North America E-Notary Software Key Players Market Share
Table 2020-2030 North America E-Notary Software Market Size by Type
Table 2020-2030 United States E-Notary Software Market Size
Table 2020-2030 Canada E-Notary Software Market Size
Table 2020-2030 Mexico E-Notary Software Market Size
Table 2020-2030 South America E-Notary Software Market Size
Table 2020-2030 South America E-Notary Software Market Size by Application
Table 2020-2025 South America E-Notary Software Key Players Revenue
Table 2020-2025 South America E-Notary Software Key Players Market Share
Table 2020-2030 South America E-Notary Software Market Size by Type
Table 2020-2030 Brazil E-Notary Software Market Size
Table 2020-2030 Argentina E-Notary Software Market Size
Table 2020-2030 Chile E-Notary Software Market Size
Table 2020-2030 Peru E-Notary Software Market Size
Table 2020-2030 Asia & Pacific E-Notary Software Market Size
Table 2020-2030 Asia & Pacific E-Notary Software Market Size by Application
Table 2020-2025 Asia & Pacific E-Notary Software Key Players Revenue
Table 2020-2025 Asia & Pacific E-Notary Software Key Players Market Share
Table 2020-2030 Asia & Pacific E-Notary Software Market Size by Type
Table 2020-2030 China E-Notary Software Market Size
Table 2020-2030 India E-Notary Software Market Size
Table 2020-2030 Japan E-Notary Software Market Size
Table 2020-2030 South Korea E-Notary Software Market Size
Table 2020-2030 Southeast Asia E-Notary Software Market Size
Table 2020-2030 Australia E-Notary Software Market Size
Table 2020-2030 Europe E-Notary Software Market Size
Table 2020-2030 Europe E-Notary Software Market Size by Application
Table 2020-2025 Europe E-Notary Software Key Players Revenue
Table 2020-2025 Europe E-Notary Software Key Players Market Share
Table 2020-2030 Europe E-Notary Software Market Size by Type
Table 2020-2030 Germany E-Notary Software Market Size
Table 2020-2030 France E-Notary Software Market Size
Table 2020-2030 United Kingdom E-Notary Software Market Size
Table 2020-2030 Italy E-Notary Software Market Size
Table 2020-2030 Spain E-Notary Software Market Size
Table 2020-2030 Belgium E-Notary Software Market Size
Table 2020-2030 Netherlands E-Notary Software Market Size
Table 2020-2030 Austria E-Notary Software Market Size
Table 2020-2030 Poland E-Notary Software Market Size
Table 2020-2030 Russia E-Notary Software Market Size
Table 2020-2030 MEA E-Notary Software Market Size
Table 2020-2030 MEA E-Notary Software Market Size by Application
Table 2020-2025 MEA E-Notary Software Key Players Revenue
Table 2020-2025 MEA E-Notary Software Key Players Market Share
Table 2020-2030 MEA E-Notary Software Market Size by Type
Table 2020-2030 Egypt E-Notary Software Market Size
Table 2020-2030 Israel E-Notary Software Market Size
Table 2020-2030 South Africa E-Notary Software Market Size
Table 2020-2030 Gulf Cooperation Council Countries E-Notary Software Market Size
Table 2020-2030 Turkey E-Notary Software Market Size
Table 2020-2025 Global E-Notary Software Market Size by Region
Table 2020-2025 Global E-Notary Software Market Size Share by Region
Table 2020-2025 Global E-Notary Software Market Size by Application
Table 2020-2025 Global E-Notary Software Market Share by Application
Table 2020-2025 Global E-Notary Software Key Vendors Revenue
Table 2020-2025 Global E-Notary Software Key Vendors Market Share
Table 2020-2025 Global E-Notary Software Market Size by Type
Table 2020-2025 Global E-Notary Software Market Share by Type
Table 2025-2030 Global E-Notary Software Market Size by Region
Table 2025-2030 Global E-Notary Software Market Size Share by Region
Table 2025-2030 Global E-Notary Software Market Size by Application
Table 2025-2030 Global E-Notary Software Market Share by Application
Table 2025-2030 Global E-Notary Software Key Vendors Revenue
Table 2025-2030 Global E-Notary Software Key Vendors Market Share
Table 2025-2030 Global E-Notary Software Market Size by Type
Table 2025-2030 E-Notary Software Global Market Share by Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure E-Notary Software Picture
Figure 2020-2030 North America E-Notary Software Market Size and CAGR
Figure 2020-2030 South America E-Notary Software Market Size and CAGR
Figure 2020-2030 Asia & Pacific E-Notary Software Market Size and CAGR
Figure 2020-2030 Europe E-Notary Software Market Size and CAGR
Figure 2020-2030 MEA E-Notary Software Market Size and CAGR
Figure 2020-2025 Global E-Notary Software Market Size and Growth Rate
Figure 2025-2030 Global E-Notary Software Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |