Event Brokers Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
- Single User License (1 Users) $ 3,500
- Team License (2~5 Users) $ 4,500
- Corporate License (>5 Users) $ 5,500
Event Brokers (EBs) are core technological components of an Event-Driven Architecture (EDA), acting as a centralized communication hub that facilitates the asynchronous, decoupled transfer of events (messages) between various distributed applications, services, and devices. Unlike traditional request-response architectures, EBs allow producers (sources) to publish events without knowing the identity or location of the consumers (sinks), and consumers subscribe to specific events of interest. This fundamental decoupling enables high scalability, resilience, and real-time responsiveness across complex enterprise environments.
The essential characteristics of the Event Broker industry are defined by real-time capability, architectural decoupling, and guaranteed delivery. Firstly, EBs must handle massive volumes of data streams with ultra-low latency, making them indispensable for real-time applications such as financial trading, fraud detection, and personalized customer interactions. Secondly, they enforce loose coupling between services, which is critical for supporting modern microservices architectures and ensuring that failure in one service does not cascade across the entire system. Thirdly, EBs must provide robust features for message persistence, transactionality, and guaranteed ordering to ensure no critical event data is lost or processed incorrectly, particularly in regulated industries. The industry is rapidly maturing, moving from simple message queues to sophisticated, streaming-first platforms that incorporate complex event processing and data transformation capabilities directly within the broker layer.
The global market size for Event Brokers, encompassing software licenses, cloud consumption, managed services for streaming platforms, and specialized tools, is estimated to fall within the range of USD 1.0 billion and USD 3.0 billion by 2025. This valuation reflects the foundational investment required for enterprises transitioning to modern, real-time digital operating models. Driven by the explosion of data from IoT, the ubiquitous adoption of microservices, and the necessity for instant customer feedback loops, the market is projected to expand at a compelling Compound Annual Growth Rate (CAGR) of approximately 10.0% to 20.0% through 2030.
Segment Analysis: By Deployment Model and Application
The market is analyzed across deployment models—reflecting infrastructure preference—and key vertical applications, highlighting where the greatest business value from real-time data is derived.
By Deployment Model
Cloud-Based
This segment includes fully managed, highly scalable Event Broker services offered by cloud hyperscalers and specialist vendors (e.g., AWS Kinesis, Confluent Cloud, Google Cloud Pub/Sub, Azure Event Hubs). This segment is projected to experience the highest growth, estimated at a CAGR in the range of 12.0%–22.0%. Growth is fueled by the desire for reduced operational complexity, elastic scalability, lower total cost of ownership (TCO) compared to self-managed solutions, and the seamless integration with other native cloud services (e.g., serverless functions, AI/ML tools).
On-Premises
This segment represents traditional deployments where the broker software (e.g., IBM MQ, self-managed Apache Kafka, Solace PubSub+) is run on the enterprise's own data center infrastructure. This segment is projected for steady, moderate growth, estimated at a CAGR in the range of 8.0%–18.0%. It remains crucial for highly regulated industries (e.g., BFSI, defense) and manufacturing plants where data sovereignty, lowest possible latency, or compliance requirements preclude moving critical systems to the public cloud.
Hybrid
Hybrid models involve deploying the Event Broker across both on-premises data centers and public cloud environments, often linked by advanced bridging technologies to support workload portability and disaster recovery. This segment is projected for strong growth, estimated at a CAGR in the range of 11.0%–21.0%. This model is preferred by large multinational corporations that are in the middle of a multi-year cloud migration journey, allowing them to leverage cloud elasticity while retaining legacy system dependencies.
By Application
BFSI (Banking, Financial Services, and Insurance)
EBs in BFSI are critical for real-time fraud detection, algorithmic trading, instant payment processing, and personalized risk assessment. They ensure low-latency communication between trading engines and risk calculation systems. This segment is projected for accelerated growth, estimated at a CAGR in the range of 11.0%–21.0%. The need for sub-millisecond data processing for competitive advantage and regulatory compliance drives high-value adoption.
Healthcare
In Healthcare, EBs manage data flows from patient monitoring devices, electronic health records (EHRs), and diagnostic equipment. They are vital for real-time patient status updates and triggering immediate alerts for critical events. This segment is projected for high growth, estimated at a CAGR in the range of 12.5%–22.5%. The expansion of remote patient monitoring and telemedicine, both reliant on guaranteed, low-latency data delivery, is the primary driver.
Retail & E-commerce
EBs enable real-time inventory management, personalized customer offers based on browsing behavior, order tracking updates, and dynamic pricing changes. They link storefront systems with warehousing and logistics. This segment is projected for significant growth, estimated at a CAGR in the range of 13.0%–23.0%. Competitive pressure to deliver instant, omnichannel customer experiences and manage complex supply chains is driving rapid adoption.
Manufacturing
In Manufacturing (including Industry 4.0), EBs manage event streams from thousands of IoT sensors on factory floors for applications like predictive maintenance, quality control, and resource optimization. They are central to connecting Operational Technology (OT) systems with Enterprise IT systems. This segment is projected for robust growth, estimated at a CAGR in the range of 10.5%–20.5%. The need to reduce downtime and improve efficiency through real-time data analysis fuels investment.
Others
This includes applications in Telecommunications (network monitoring), Government (citizen services), and Energy (smart grid management). This diverse segment is projected for steady growth, estimated at a CAGR in the range of 9.5%–19.5%.
Regional Market Trends
The adoption of Event Brokers is strongly correlated with a region’s investment in digitalization, cloud infrastructure, and the complexity of its financial and manufacturing sectors.
Asia-Pacific (APAC)
APAC is anticipated to be the highest-growth region, projected to achieve a CAGR in the range of 13.0%–23.0%. This massive expansion is fueled by accelerated digitalization across key economies (China, India, Southeast Asia), particularly in the high-growth E-commerce, retail, and manufacturing sectors. The rapid adoption of cloud services and the greenfield development of modern digital services accelerate the implementation of EDA.
North America (NA)
North America holds a dominant market share and is projected to maintain a strong growth rate, estimated at a CAGR in the range of 10.0%–20.0%. Growth is driven by the early and deep adoption of microservices by major technology and financial firms, the strong presence of cloud hyperscalers, and continuous investment in sophisticated real-time applications like high-frequency trading and advanced supply chain optimization.
Europe
Europe is projected to experience strong, steady growth, estimated at a CAGR in the range of 9.5%–19.5%. Growth is powered by the region's strong manufacturing base (Industry 4.0) and a high demand for modernized financial services. Adoption is often carefully managed due to strict data governance (GDPR), which often requires specialized deployment and integration strategies, particularly in Germany and the UK.
Latin America (LatAm)
The LatAm market is characterized by emerging, focused adoption, projected to grow at a CAGR in the range of 8.5%–18.5%. Market expansion is linked to the modernization of banking, telecom, and logistics infrastructure. Initial adoption is concentrated in large metropolitan areas and key enterprises focused on digitalizing their core operations.
Middle East and Africa (MEA)
MEA is an emerging market with significant infrastructure investment, projected to grow at a CAGR in the range of 7.5%–17.5%. Growth is concentrated in strategic sectors like government services, smart city initiatives (e.g., in the UAE and Saudi Arabia), and financial technology modernization, often as part of large, centrally-planned digitalization projects.
Company Landscape: Cloud Giants, Pure-Plays, and Enterprise Specialists
The Event Broker market is highly competitive, consisting of three main groups: cloud providers offering native services, specialists focused entirely on event streaming, and established enterprise software vendors.
Cloud Hyperscalers: Amazon Web Services (AWS) (Kinesis, MQ), Microsoft Corporation (Azure Event Hubs, Azure Service Bus), and Google LLC (Cloud Pub/Sub) offer highly scalable, pay-as-you-go event broker services. Their competitive advantage lies in deep native integration with their extensive ecosystem of storage, compute, and machine learning services, driving rapid cloud-based adoption.
Pure-Play Streaming Specialists: Confluent Inc. is the commercial leader, building its platform around the open-source Apache Kafka ecosystem. Confluent provides the full spectrum of services, including managed cloud offerings, connectors, and governance tools, often targeting mission-critical, high-volume data streaming use cases. Solace Systems offers a highly robust, multi-protocol event broker platform (PubSub+), known for its reliability and ability to bridge on-premises, cloud, and IoT environments seamlessly.
Enterprise Integration and Middleware Providers: Companies like IBM Corporation (IBM MQ, IBM Event Streams), TIBCO Software Inc., Software AG, and Progress Software (TIBCO, Software AG's Apama, Progress's various offerings) offer event broker capabilities as part of their broader enterprise integration, messaging, and business process management suites. These players maintain strong market positions in legacy environments and regulated industries where their established reliability is valued.
Specialized and Open-Source Platforms: The market also includes providers of specialized streaming or data processing tools. Striim Inc. focuses on real-time data integration and streaming ETL. GridGain Systems (Ignite) and Hazelcast Inc provide in-memory computing platforms with streaming capabilities. Lightbend Inc. and KubeMQ focus on cloud-native, microservices-oriented eventing infrastructure, often leveraging containerization and Kubernetes for deployment flexibility.
Industry Value Chain Analysis
The Event Broker value chain focuses on the flow of data, starting from the source of the event and culminating in the delivery of processed, actionable intelligence to the consuming application.
1. Event Generation and Source Layer (Upstream):
The chain begins with Event Sources—IoT devices, mobile applications, database changes (CDC), or enterprise systems. Value is created here through the instrumentation and connectivity of these sources. The challenge is converting raw data into standardized, structured event messages suitable for brokering.
2. Core Event Broker and Transport (Core Value):
This layer is dominated by the Event Broker Vendors (Confluent, Solace, Cloud Hyperscalers). Value is generated by the core functionality: message ingestion, persistence (log or queue), guaranteed delivery, and high-throughput routing. The critical value proposition is architectural decoupling, allowing producers and consumers to evolve independently, enhancing system agility and resilience.
3. Event Processing and Transformation:
Once events are in the broker, Event Processing Engines (e.g., Kafka Streams, TIBCO) and Stream Processing Tools (Striim) add value by enriching, transforming, filtering, and aggregating the raw data in real-time. This step creates derived events (e.g., "Customer A is experiencing fraud risk") which are more actionable than the raw event ("Customer A logged in").
4. Event Sink and Application Logic (Downstream):
The final stage involves the Event Sinks—the consuming applications, microservices, databases, or data lakes. Value is realized when the consuming application uses the real-time event data to trigger an immediate, automated business action (e.g., sending a push notification, updating a database record, or shutting down a machine). The success of the broker is measured by the speed and accuracy of the resulting business action.
Opportunities and Challenges
The Event Broker market presents immense opportunities for empowering real-time business operations but must address significant challenges related to data governance, fragmentation, and technical complexity.
Opportunities
Ubiquitous Microservices and Decoupling: The industry-wide shift from monolithic architectures to fine-grained microservices and serverless functions guarantees continuous, high demand for Event Brokers. EBs are the de facto communication layer for modern distributed systems, making them central to all new cloud-native development initiatives.
Stream-First AI/ML: Integrating the Event Broker with machine learning platforms allows for real-time model scoring and training. Events can trigger immediate inference (e.g., real-time credit score checks or sentiment analysis) and feed continuous, low-latency data back into the model for instant learning and adaptation, accelerating the transition to intelligent, automated operations.
IoT and Edge-to-Cloud Event Mesh: The increasing number of IoT devices necessitates reliable, bi-directional communication from the edge to the cloud. EBs, particularly those with lightweight edge components (Solace, KubeMQ), have an opportunity to form a unified "Event Mesh" that abstracts away network complexities and provides guaranteed delivery for mission-critical industrial and device data.
Data Observability and Governance: As the number of events scales, there is a massive opportunity for tools that provide observability and governance over the event flows (schema management, lineage tracking, and auditing). Platforms that can visualize the end-to-end event journey and enforce data quality will become critical for ensuring trust and compliance in an EDA environment.
Challenges
Complexity and Skill Gap: Implementing and maintaining a complex, highly distributed Event Broker platform (especially self-managed Kafka) requires specialized, scarce engineering talent. Operational challenges, including cluster management, resource scaling, and performance tuning, pose a high technical barrier for many enterprises, driving them towards managed cloud services.
Fragmentation and Standardization: The market is fragmented across numerous technologies (Kafka, RabbitMQ, various cloud-native services, proprietary brokers). The lack of a universal, standardized eventing protocol makes interoperability and migration difficult. Vendor lock-in, particularly with cloud-native broker services, is a continuous challenge for enterprises aiming for multi-cloud flexibility.
Data Governance and Security in Motion: Managing data security and governance when information is constantly in motion (streaming) is inherently more complex than managing data at rest (in a database). Challenges include enforcing access control lists (ACLs) across thousands of topics, guaranteeing data encryption end-to-end, and ensuring that sensitive data is appropriately filtered or masked before leaving the broker.
Achieving True Transactional Consistency: While Event Brokers offer guaranteed delivery, achieving true transactional consistency across multiple consuming services in an asynchronous, distributed environment requires implementing complex patterns (like the Saga pattern), which adds significant development overhead and complexity, presenting a challenge to adoption for developers accustomed to simpler database transactions.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Event Brokers Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Event Brokers Market in North America (2020-2030)
8.1 Event Brokers Market Size
8.2 Event Brokers Market by End Use
8.3 Competition by Players/Suppliers
8.4 Event Brokers Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Event Brokers Market in South America (2020-2030)
9.1 Event Brokers Market Size
9.2 Event Brokers Market by End Use
9.3 Competition by Players/Suppliers
9.4 Event Brokers Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Event Brokers Market in Asia & Pacific (2020-2030)
10.1 Event Brokers Market Size
10.2 Event Brokers Market by End Use
10.3 Competition by Players/Suppliers
10.4 Event Brokers Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Event Brokers Market in Europe (2020-2030)
11.1 Event Brokers Market Size
11.2 Event Brokers Market by End Use
11.3 Competition by Players/Suppliers
11.4 Event Brokers Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Event Brokers Market in MEA (2020-2030)
12.1 Event Brokers Market Size
12.2 Event Brokers Market by End Use
12.3 Competition by Players/Suppliers
12.4 Event Brokers Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Event Brokers Market (2020-2025)
13.1 Event Brokers Market Size
13.2 Event Brokers Market by End Use
13.3 Competition by Players/Suppliers
13.4 Event Brokers Market Size by Type
Chapter 14 Global Event Brokers Market Forecast (2025-2030)
14.1 Event Brokers Market Size Forecast
14.2 Event Brokers Application Forecast
14.3 Competition by Players/Suppliers
14.4 Event Brokers Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Confluent Inc.
15.1.1 Company Profile
15.1.2 Main Business and Event Brokers Information
15.1.3 SWOT Analysis of Confluent Inc.
15.1.4 Confluent Inc. Event Brokers Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 IBM
15.2.1 Company Profile
15.2.2 Main Business and Event Brokers Information
15.2.3 SWOT Analysis of IBM
15.2.4 IBM Event Brokers Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Amazon Web Services
15.3.1 Company Profile
15.3.2 Main Business and Event Brokers Information
15.3.3 SWOT Analysis of Amazon Web Services
15.3.4 Amazon Web Services Event Brokers Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Microsoft Corporation
15.4.1 Company Profile
15.4.2 Main Business and Event Brokers Information
15.4.3 SWOT Analysis of Microsoft Corporation
15.4.4 Microsoft Corporation Event Brokers Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Google LLC
15.5.1 Company Profile
15.5.2 Main Business and Event Brokers Information
15.5.3 SWOT Analysis of Google LLC
15.5.4 Google LLC Event Brokers Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 IBM Corporation
15.6.1 Company Profile
15.6.2 Main Business and Event Brokers Information
15.6.3 SWOT Analysis of IBM Corporation
15.6.4 IBM Corporation Event Brokers Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 TIBCO Software Inc.
15.7.1 Company Profile
15.7.2 Main Business and Event Brokers Information
15.7.3 SWOT Analysis of TIBCO Software Inc.
15.7.4 TIBCO Software Inc. Event Brokers Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Solace Systems
15.8.1 Company Profile
15.8.2 Main Business and Event Brokers Information
15.8.3 SWOT Analysis of Solace Systems
15.8.4 Solace Systems Event Brokers Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Software AG
15.9.1 Company Profile
15.9.2 Main Business and Event Brokers Information
15.9.3 SWOT Analysis of Software AG
15.9.4 Software AG Event Brokers Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope of Event Brokers Report
Table Data Sources of Event Brokers Report
Table Major Assumptions of Event Brokers Report
Table Event Brokers Classification
Table Event Brokers Applications
Table Drivers of Event Brokers Market
Table Restraints of Event Brokers Market
Table Opportunities of Event Brokers Market
Table Threats of Event Brokers Market
Table Raw Materials Suppliers
Table Different Production Methods of Event Brokers
Table Cost Structure Analysis of Event Brokers
Table Key End Users
Table Latest News of Event Brokers Market
Table Merger and Acquisition
Table Planned/Future Project of Event Brokers Market
Table Policy of Event Brokers Market
Table 2020-2030 North America Event Brokers Market Size
Table 2020-2030 North America Event Brokers Market Size by Application
Table 2020-2025 North America Event Brokers Key Players Revenue
Table 2020-2025 North America Event Brokers Key Players Market Share
Table 2020-2030 North America Event Brokers Market Size by Type
Table 2020-2030 United States Event Brokers Market Size
Table 2020-2030 Canada Event Brokers Market Size
Table 2020-2030 Mexico Event Brokers Market Size
Table 2020-2030 South America Event Brokers Market Size
Table 2020-2030 South America Event Brokers Market Size by Application
Table 2020-2025 South America Event Brokers Key Players Revenue
Table 2020-2025 South America Event Brokers Key Players Market Share
Table 2020-2030 South America Event Brokers Market Size by Type
Table 2020-2030 Brazil Event Brokers Market Size
Table 2020-2030 Argentina Event Brokers Market Size
Table 2020-2030 Chile Event Brokers Market Size
Table 2020-2030 Peru Event Brokers Market Size
Table 2020-2030 Asia & Pacific Event Brokers Market Size
Table 2020-2030 Asia & Pacific Event Brokers Market Size by Application
Table 2020-2025 Asia & Pacific Event Brokers Key Players Revenue
Table 2020-2025 Asia & Pacific Event Brokers Key Players Market Share
Table 2020-2030 Asia & Pacific Event Brokers Market Size by Type
Table 2020-2030 China Event Brokers Market Size
Table 2020-2030 India Event Brokers Market Size
Table 2020-2030 Japan Event Brokers Market Size
Table 2020-2030 South Korea Event Brokers Market Size
Table 2020-2030 Southeast Asia Event Brokers Market Size
Table 2020-2030 Australia Event Brokers Market Size
Table 2020-2030 Europe Event Brokers Market Size
Table 2020-2030 Europe Event Brokers Market Size by Application
Table 2020-2025 Europe Event Brokers Key Players Revenue
Table 2020-2025 Europe Event Brokers Key Players Market Share
Table 2020-2030 Europe Event Brokers Market Size by Type
Table 2020-2030 Germany Event Brokers Market Size
Table 2020-2030 France Event Brokers Market Size
Table 2020-2030 United Kingdom Event Brokers Market Size
Table 2020-2030 Italy Event Brokers Market Size
Table 2020-2030 Spain Event Brokers Market Size
Table 2020-2030 Belgium Event Brokers Market Size
Table 2020-2030 Netherlands Event Brokers Market Size
Table 2020-2030 Austria Event Brokers Market Size
Table 2020-2030 Poland Event Brokers Market Size
Table 2020-2030 Russia Event Brokers Market Size
Table 2020-2030 MEA Event Brokers Market Size
Table 2020-2030 MEA Event Brokers Market Size by Application
Table 2020-2025 MEA Event Brokers Key Players Revenue
Table 2020-2025 MEA Event Brokers Key Players Market Share
Table 2020-2030 MEA Event Brokers Market Size by Type
Table 2020-2030 Egypt Event Brokers Market Size
Table 2020-2030 Israel Event Brokers Market Size
Table 2020-2030 South Africa Event Brokers Market Size
Table 2020-2030 Gulf Cooperation Council Countries Event Brokers Market Size
Table 2020-2030 Turkey Event Brokers Market Size
Table 2020-2025 Global Event Brokers Market Size by Region
Table 2020-2025 Global Event Brokers Market Size Share by Region
Table 2020-2025 Global Event Brokers Market Size by Application
Table 2020-2025 Global Event Brokers Market Share by Application
Table 2020-2025 Global Event Brokers Key Vendors Revenue
Table 2020-2025 Global Event Brokers Key Vendors Market Share
Table 2020-2025 Global Event Brokers Market Size by Type
Table 2020-2025 Global Event Brokers Market Share by Type
Table 2025-2030 Global Event Brokers Market Size by Region
Table 2025-2030 Global Event Brokers Market Size Share by Region
Table 2025-2030 Global Event Brokers Market Size by Application
Table 2025-2030 Global Event Brokers Market Share by Application
Table 2025-2030 Global Event Brokers Key Vendors Revenue
Table 2025-2030 Global Event Brokers Key Vendors Market Share
Table 2025-2030 Global Event Brokers Market Size by Type
Table 2025-2030 Event Brokers Global Market Share by Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Event Brokers Picture
Figure 2020-2030 North America Event Brokers Market Size and CAGR
Figure 2020-2030 South America Event Brokers Market Size and CAGR
Figure 2020-2030 Asia & Pacific Event Brokers Market Size and CAGR
Figure 2020-2030 Europe Event Brokers Market Size and CAGR
Figure 2020-2030 MEA Event Brokers Market Size and CAGR
Figure 2020-2025 Global Event Brokers Market Size and Growth Rate
Figure 2025-2030 Global Event Brokers Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |