Legal Hold Software Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
- Single User License (1 Users) $ 3,500
- Team License (2~5 Users) $ 4,500
- Corporate License (>5 Users) $ 5,500
Legal Hold Software (LHS), or Legal Preservation Software, is a vital component of the broader eDiscovery and Information Governance ecosystem. It is a specialized class of technology designed to ensure the immediate, defensible, and trackable preservation of electronically stored information (ESI) in response to pending or reasonably anticipated litigation, governmental investigation, or audit. This process, known as imposing a "legal hold" or "litigation hold," is mandatory for organizations to prevent the spoliation (destruction or alteration) of potentially relevant evidence.
The core characteristics of the LHS industry are its Mandatory Nature, Defensibility, and Integration Dependency. Firstly, LHS is driven by legal and regulatory mandates; its adoption is non-discretionary for any organization facing modern litigation, making demand highly inelastic to economic cycles. Secondly, the software must provide absolute defensibility, offering auditable proof that preservation notifications were sent, custodian acknowledgments were received, and ESI sources were correctly identified and quarantined, mitigating corporate risk. Thirdly, its value is tied to Integration Dependency; effective LHS must interface seamlessly with core enterprise systems—email platforms (e.g., Microsoft 365, Google Workspace), cloud storage, collaboration tools, and Human Resources (HR) databases—to accurately identify, preserve, and track the data of relevant custodians.
The global market size for Legal Hold Software, covering license fees for on-premises solutions and subscription costs for Cloud-based platforms, is estimated to fall within the range of USD 0.5 billion and USD 1.6 billion by 2025. While smaller than the overall eDiscovery market, this sector commands premium pricing due to its risk-mitigation value. Driven by the exponential growth of enterprise data volumes, increasingly complex regulatory landscapes (data residency, privacy laws), and the migration of ESI to cloud-based collaboration tools, the market is projected to expand at a robust Compound Annual Growth Rate (CAGR) of approximately 10.0% to 20.0% through 2030.
Segment Analysis: By Deployment Mode and Application
The market is segmented by how the solution is hosted (Deployment Mode) and the primary user base (Application).
By Deployment Mode
Cloud (SaaS)
The Cloud-based deployment model (Software-as-a-Service) is rapidly becoming the standard for Legal Hold Software. Cloud solutions offer superior scalability, lower total cost of ownership (TCO) by eliminating internal hardware and maintenance, and faster deployment. Crucially, they facilitate integration with other major cloud platforms (like Microsoft 365), where the majority of modern ESI resides. This segment is projected for the highest growth, estimated at a CAGR in the range of 12.0%–22.0%. The trend is heavily favoring multi-tenant, secure cloud architectures.
On-Premises
The On-Premises model involves installing and managing the software directly on the client's internal servers. While offering maximum control over data and appealing to organizations with strict internal security mandates (e.g., national security or highly regulated financial institutions), this model suffers from high maintenance costs and slower updates. Its market share is declining but remains relevant for legacy systems and organizations with low risk tolerance for external hosting. This segment is projected for moderate to low growth, estimated at a CAGR in the range of 7.0%–15.0%.
By Application (End-Use Industry)
Corporations
Corporations, particularly large multinational enterprises (MNEs) in finance, technology, and pharmaceuticals, are the primary consumers of LHS. Their demand is driven by high volumes of litigation (e.g., IP disputes, regulatory actions, employment cases) and the necessity of managing thousands of custodians and complex, geographically dispersed data sources. Corporations seek integrated, automated solutions that can manage the entire eDiscovery lifecycle internally. This segment is projected for the highest growth, estimated at a CAGR in the range of 11.0%–21.0%.
Law Firms
Law Firms, especially those supporting large corporate clients, utilize LHS primarily for managing holds on behalf of smaller clients, or as part of a comprehensive eDiscovery services offering. Their focus is often on speed, flexibility, and the ability to easily transfer data and reports to downstream eDiscovery processing platforms. They typically use tools that are part of a broader eDiscovery or Relativity ecosystem. This segment is projected for robust growth, estimated at a CAGR in the range of 9.0%–19.0%.
Government Agencies
Government Agencies, at federal, state, and local levels, require LHS to manage holds for FOIA requests, regulatory inquiries, and internal investigations. Their solutions must comply with specific governmental security standards and often require highly secure, sometimes air-gapped, on-premises or private cloud deployments. The need for transparency and defensibility drives steady adoption. This segment is projected for strong growth, estimated at a CAGR in the range of 8.0%–18.0%.
Others
This segment includes educational institutions, non-profits, and independent legal professionals. Their needs are typically lower volume and cost-sensitive, often preferring highly modular or scaled-down cloud solutions. This segment is projected for steady growth, estimated at a CAGR in the range of 7.0%–17.0%.
Regional Market Trends
Regional market growth is primarily dictated by the complexity and aggressiveness of the local legal and regulatory environment.
North America (NA)
North America (especially the US) is the most mature market and the largest revenue generator, projected to achieve a strong growth rate, estimated at a CAGR in the range of 10.0%–20.0%. The market is driven by aggressive litigation, high eDiscovery costs, and established, complex rules (e.g., Federal Rules of Civil Procedure), necessitating sophisticated, defensible LHS technology. The trend is focused on integration with cloud platforms (Microsoft 365) and leveraging AI to identify relevant ESI sources.
Europe
Europe is a rapidly accelerating market, projected to achieve a robust growth rate, estimated at a CAGR in the range of 11.0%–21.0%. This growth is driven not just by litigation, but by the extreme compliance requirements of GDPR and similar privacy regulations. LHS is essential to prove that an organization has correctly managed the "data inventory" aspect of data governance before preservation, with particular emphasis on data residency and cross-border transfers.
Asia-Pacific (APAC)
APAC is the fastest-growing region in terms of percentage, projected to achieve a CAGR in the range of 12.0%–22.0%. Growth is fueled by accelerated digital transformation, the rise of regional and global regulatory enforcement (e.g., data sovereignty laws), and increasing cross-border disputes. Major growth drivers include sophisticated corporate environments in Australia, Singapore, and Japan, alongside rapidly maturing regulatory regimes in India and China.
Latin America (LatAm)
The LatAm market is an emerging adopter, projected to grow at a CAGR in the range of 9.0%–19.0%. Growth is tied to multinational enterprises standardizing global eDiscovery processes and the introduction of stricter local data protection laws (e.g., Brazil's LGPD). Adoption is focused on cost-effective, scalable cloud solutions.
Middle East and Africa (MEA)
MEA represents a high-potential, accelerating market, projected to achieve a CAGR in the range of 9.5%–19.5%. Growth is localized around major economic centers (UAE, Saudi Arabia, South Africa) where high-value litigation and the development of modern legal frameworks are rapidly increasing the demand for legally compliant data preservation tools.
Company Landscape: From Service Providers to Pure Software Platforms
The Legal Hold Software market is primarily characterized by two types of players: independent software vendors (ISVs) focused on the core eDiscovery workflow, and large, legacy service providers that offer the software as part of a managed solution.
E-Discovery Platform Leaders: Companies like Relativity Technologies (via its ecosystem and product line) and OpenText (through its various acquired platforms) provide end-to-end eDiscovery solutions, with legal hold management being an essential upstream module. Their strength lies in seamless integration with downstream processing and review tools. DISCO Inc. offers a cloud-native platform focused on AI and speed, with legal hold as a core function.
Information Governance & Legal Operations Specialists: Exterro Inc., Epiq Systems Inc., and Consilio Inc. are major players providing holistic legal hold, data mapping, and information governance solutions. Exterro is well-known for its dedicated focus on Information Governance (IG) to Proactive eDiscovery. KLDiscovery Inc. and HaystackID Inc. primarily operate as eDiscovery service providers but deploy sophisticated hold software internally and offer it to clients as part of managed services.
Specialized & Niche Vendors: Companies like AccessData Group Inc. (now part of Exterro) and Guidance Software (now part of OpenText), along with Recommind Inc. and Zylab Technologies, have historically been strong players, often acquired for their niche capabilities in forensic data collection or specific enterprise integrations. Reveal and Everlaw Inc. are newer, modern platforms leveraging AI for eDiscovery, with integrated legal hold features. Nuix Ltd. focuses heavily on data processing and intelligence, often integrating its capabilities with the preservation workflow.
Industry Value Chain Analysis
The LHS value chain is primarily focused on risk mitigation and data flow, ensuring that the legal requirements are met before the costly eDiscovery processing phase begins.
1. Trigger and Custodian Identification (Risk Assessment):
The chain starts when a potential legal obligation is identified. Value is created by integrating with HR and IT systems to accurately identify the relevant individuals (custodians) and the systems/data sources they control. The software manages the definition of the scope of the hold.
2. Hold Implementation and Communication (Defensible Process):
This is the core LHS function. Value is created by the automated, auditable process of sending and tracking legal hold notices. The software ensures compliance by documenting custodian acknowledgment, providing FAQs, and managing reminder schedules, creating the essential "audit trail."
3. Data Preservation and Collection (IT Integration):
The software directs IT teams to implement the preservation steps. Value is created by the ability to in-place preserve data (e.g., placing a Microsoft 365 preservation tag) or to initiate forensically sound collection from disparate sources, often integrating with data connectors offered by vendors like Nuix or AccessData.
4. Custodian Management and Release (Lifecycle Management):
Value is generated by tracking the entire hold lifecycle. The software manages when a custodian joins or leaves a hold, ensuring that data is preserved when they leave the organization and is correctly released for destruction or archival when the legal matter concludes.
Opportunities and Challenges
The LHS market is defined by the convergence of massive data volumes, complex new data sources, and the need for constant regulatory agility.
Opportunities
AI for Early Case Assessment (ECA) and Scope Definition: Integrating AI with LHS allows organizations to perform immediate, light-touch analysis on preserved data. This helps narrow the scope of the hold (Custodian/Data reduction) early in the process, dramatically lowering downstream eDiscovery costs and providing early insight into case risk.
Collaboration Tool Governance (M365/Slack): The explosion of ESI in collaboration tools (Teams, Slack, Zoom, Google Workspace) creates a massive need for sophisticated LHS that can apply granular holds directly within these platforms, rather than relying on inefficient manual collection. This is a critical growth driver.
Proactive Information Governance (IG) Integration: LHS is increasingly merging with IG platforms, allowing companies to automatically link preservation mandates with data maps and retention policies. This proactive approach ensures compliance by making data disposition the default, unless overridden by a legal hold.
International E-Discovery Harmonization: As more countries adopt formal eDiscovery rules, the demand for globally scalable LHS platforms that can manage simultaneous holds under diverse regulatory requirements (GDPR, data sovereignty laws) will sharply increase.
Challenges
Data Silo Fragmentation and Volume: The volume, velocity, and variety of ESI continue to outpace organizational ability to manage it. Data is fragmented across on-premises archives, multiple cloud services, and employee mobile devices, making complete and auditable legal hold implementation a persistent technical challenge.
The "Grey Area" of Custodian Control: It is challenging to apply defensible holds to ESI that is outside traditional corporate systems, such as consumer messaging apps used for business or unsanctioned shadow IT services, exposing the organization to compliance risk.
Integration Dependency: The effectiveness of LHS is reliant on the Application Programming Interface (API) stability and feature set of third-party platforms (e.g., Microsoft 365, Salesforce). Any change to these external APIs can break the legal hold functionality, requiring immediate and costly updates from software vendors.
Talent Gap in Legal Operations: There is a shortage of qualified legal operations professionals who possess both the legal knowledge to define a hold and the technical skills to implement it across complex enterprise infrastructure, creating high demand for vendors that offer managed services or highly intuitive platforms.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Legal Hold Software Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Legal Hold Software Market in North America (2020-2030)
8.1 Legal Hold Software Market Size
8.2 Legal Hold Software Market by End Use
8.3 Competition by Players/Suppliers
8.4 Legal Hold Software Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Legal Hold Software Market in South America (2020-2030)
9.1 Legal Hold Software Market Size
9.2 Legal Hold Software Market by End Use
9.3 Competition by Players/Suppliers
9.4 Legal Hold Software Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Legal Hold Software Market in Asia & Pacific (2020-2030)
10.1 Legal Hold Software Market Size
10.2 Legal Hold Software Market by End Use
10.3 Competition by Players/Suppliers
10.4 Legal Hold Software Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Legal Hold Software Market in Europe (2020-2030)
11.1 Legal Hold Software Market Size
11.2 Legal Hold Software Market by End Use
11.3 Competition by Players/Suppliers
11.4 Legal Hold Software Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Legal Hold Software Market in MEA (2020-2030)
12.1 Legal Hold Software Market Size
12.2 Legal Hold Software Market by End Use
12.3 Competition by Players/Suppliers
12.4 Legal Hold Software Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Legal Hold Software Market (2020-2025)
13.1 Legal Hold Software Market Size
13.2 Legal Hold Software Market by End Use
13.3 Competition by Players/Suppliers
13.4 Legal Hold Software Market Size by Type
Chapter 14 Global Legal Hold Software Market Forecast (2025-2030)
14.1 Legal Hold Software Market Size Forecast
14.2 Legal Hold Software Application Forecast
14.3 Competition by Players/Suppliers
14.4 Legal Hold Software Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Reveal
15.1.1 Company Profile
15.1.2 Main Business and Legal Hold Software Information
15.1.3 SWOT Analysis of Reveal
15.1.4 Reveal Legal Hold Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Exterro Inc.
15.2.1 Company Profile
15.2.2 Main Business and Legal Hold Software Information
15.2.3 SWOT Analysis of Exterro Inc.
15.2.4 Exterro Inc. Legal Hold Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 KLDiscovery Inc.
15.3.1 Company Profile
15.3.2 Main Business and Legal Hold Software Information
15.3.3 SWOT Analysis of KLDiscovery Inc.
15.3.4 KLDiscovery Inc. Legal Hold Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Epiq Systems Inc.
15.4.1 Company Profile
15.4.2 Main Business and Legal Hold Software Information
15.4.3 SWOT Analysis of Epiq Systems Inc.
15.4.4 Epiq Systems Inc. Legal Hold Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Consilio Inc.
15.5.1 Company Profile
15.5.2 Main Business and Legal Hold Software Information
15.5.3 SWOT Analysis of Consilio Inc.
15.5.4 Consilio Inc. Legal Hold Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 HaystackID Inc.
15.6.1 Company Profile
15.6.2 Main Business and Legal Hold Software Information
15.6.3 SWOT Analysis of HaystackID Inc.
15.6.4 HaystackID Inc. Legal Hold Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 AccessData Group Inc.
15.7.1 Company Profile
15.7.2 Main Business and Legal Hold Software Information
15.7.3 SWOT Analysis of AccessData Group Inc.
15.7.4 AccessData Group Inc. Legal Hold Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Nuix Ltd.
15.8.1 Company Profile
15.8.2 Main Business and Legal Hold Software Information
15.8.3 SWOT Analysis of Nuix Ltd.
15.8.4 Nuix Ltd. Legal Hold Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Zylab Technologies
15.9.1 Company Profile
15.9.2 Main Business and Legal Hold Software Information
15.9.3 SWOT Analysis of Zylab Technologies
15.9.4 Zylab Technologies Legal Hold Software Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope of Legal Hold Software Report
Table Data Sources of Legal Hold Software Report
Table Major Assumptions of Legal Hold Software Report
Table Legal Hold Software Classification
Table Legal Hold Software Applications
Table Drivers of Legal Hold Software Market
Table Restraints of Legal Hold Software Market
Table Opportunities of Legal Hold Software Market
Table Threats of Legal Hold Software Market
Table Raw Materials Suppliers
Table Different Production Methods of Legal Hold Software
Table Cost Structure Analysis of Legal Hold Software
Table Key End Users
Table Latest News of Legal Hold Software Market
Table Merger and Acquisition
Table Planned/Future Project of Legal Hold Software Market
Table Policy of Legal Hold Software Market
Table 2020-2030 North America Legal Hold Software Market Size
Table 2020-2030 North America Legal Hold Software Market Size by Application
Table 2020-2025 North America Legal Hold Software Key Players Revenue
Table 2020-2025 North America Legal Hold Software Key Players Market Share
Table 2020-2030 North America Legal Hold Software Market Size by Type
Table 2020-2030 United States Legal Hold Software Market Size
Table 2020-2030 Canada Legal Hold Software Market Size
Table 2020-2030 Mexico Legal Hold Software Market Size
Table 2020-2030 South America Legal Hold Software Market Size
Table 2020-2030 South America Legal Hold Software Market Size by Application
Table 2020-2025 South America Legal Hold Software Key Players Revenue
Table 2020-2025 South America Legal Hold Software Key Players Market Share
Table 2020-2030 South America Legal Hold Software Market Size by Type
Table 2020-2030 Brazil Legal Hold Software Market Size
Table 2020-2030 Argentina Legal Hold Software Market Size
Table 2020-2030 Chile Legal Hold Software Market Size
Table 2020-2030 Peru Legal Hold Software Market Size
Table 2020-2030 Asia & Pacific Legal Hold Software Market Size
Table 2020-2030 Asia & Pacific Legal Hold Software Market Size by Application
Table 2020-2025 Asia & Pacific Legal Hold Software Key Players Revenue
Table 2020-2025 Asia & Pacific Legal Hold Software Key Players Market Share
Table 2020-2030 Asia & Pacific Legal Hold Software Market Size by Type
Table 2020-2030 China Legal Hold Software Market Size
Table 2020-2030 India Legal Hold Software Market Size
Table 2020-2030 Japan Legal Hold Software Market Size
Table 2020-2030 South Korea Legal Hold Software Market Size
Table 2020-2030 Southeast Asia Legal Hold Software Market Size
Table 2020-2030 Australia Legal Hold Software Market Size
Table 2020-2030 Europe Legal Hold Software Market Size
Table 2020-2030 Europe Legal Hold Software Market Size by Application
Table 2020-2025 Europe Legal Hold Software Key Players Revenue
Table 2020-2025 Europe Legal Hold Software Key Players Market Share
Table 2020-2030 Europe Legal Hold Software Market Size by Type
Table 2020-2030 Germany Legal Hold Software Market Size
Table 2020-2030 France Legal Hold Software Market Size
Table 2020-2030 United Kingdom Legal Hold Software Market Size
Table 2020-2030 Italy Legal Hold Software Market Size
Table 2020-2030 Spain Legal Hold Software Market Size
Table 2020-2030 Belgium Legal Hold Software Market Size
Table 2020-2030 Netherlands Legal Hold Software Market Size
Table 2020-2030 Austria Legal Hold Software Market Size
Table 2020-2030 Poland Legal Hold Software Market Size
Table 2020-2030 Russia Legal Hold Software Market Size
Table 2020-2030 MEA Legal Hold Software Market Size
Table 2020-2030 MEA Legal Hold Software Market Size by Application
Table 2020-2025 MEA Legal Hold Software Key Players Revenue
Table 2020-2025 MEA Legal Hold Software Key Players Market Share
Table 2020-2030 MEA Legal Hold Software Market Size by Type
Table 2020-2030 Egypt Legal Hold Software Market Size
Table 2020-2030 Israel Legal Hold Software Market Size
Table 2020-2030 South Africa Legal Hold Software Market Size
Table 2020-2030 Gulf Cooperation Council Countries Legal Hold Software Market Size
Table 2020-2030 Turkey Legal Hold Software Market Size
Table 2020-2025 Global Legal Hold Software Market Size by Region
Table 2020-2025 Global Legal Hold Software Market Size Share by Region
Table 2020-2025 Global Legal Hold Software Market Size by Application
Table 2020-2025 Global Legal Hold Software Market Share by Application
Table 2020-2025 Global Legal Hold Software Key Vendors Revenue
Table 2020-2025 Global Legal Hold Software Key Vendors Market Share
Table 2020-2025 Global Legal Hold Software Market Size by Type
Table 2020-2025 Global Legal Hold Software Market Share by Type
Table 2025-2030 Global Legal Hold Software Market Size by Region
Table 2025-2030 Global Legal Hold Software Market Size Share by Region
Table 2025-2030 Global Legal Hold Software Market Size by Application
Table 2025-2030 Global Legal Hold Software Market Share by Application
Table 2025-2030 Global Legal Hold Software Key Vendors Revenue
Table 2025-2030 Global Legal Hold Software Key Vendors Market Share
Table 2025-2030 Global Legal Hold Software Market Size by Type
Table 2025-2030 Legal Hold Software Global Market Share by Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Legal Hold Software Picture
Figure 2020-2030 North America Legal Hold Software Market Size and CAGR
Figure 2020-2030 South America Legal Hold Software Market Size and CAGR
Figure 2020-2030 Asia & Pacific Legal Hold Software Market Size and CAGR
Figure 2020-2030 Europe Legal Hold Software Market Size and CAGR
Figure 2020-2030 MEA Legal Hold Software Market Size and CAGR
Figure 2020-2025 Global Legal Hold Software Market Size and Growth Rate
Figure 2025-2030 Global Legal Hold Software Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |