Claim Editor Software Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
- Single User License (1 Users) $ 3,500
- Team License (2~5 Users) $ 4,500
- Corporate License (>5 Users) $ 5,500
Claim Editor Software (CES) represents a critical segment within the broader InsurTech and Healthcare IT ecosystems, providing specialized tools designed to streamline, validate, and process insurance and medical claims efficiently and accurately. These platforms automate the review of claims data against complex policy rules, regulatory guidelines, and medical coding standards (such as ICD, CPT, and HCFA formats), identifying errors, discrepancies, and potential fraudulent activity before claims are routed for final adjudication and payment. CES is fundamental to reducing claims leakage (overpayment or unnecessary payment), accelerating the claims lifecycle, and ensuring regulatory compliance for highly governed industries.
The industry is defined by three core characteristics: Regulatory Centrality, Deep Integration Requirements, and Automation-First Imperative. Firstly, CES is characterized by Regulatory Centrality; the software must be continuously updated to reflect evolving national and local regulations, legal precedents, and medical coding changes (especially in the US healthcare sector), making compliance a non-negotiable operational requirement. Secondly, these tools have Deep Integration Requirements; a CES solution cannot operate in isolation and must integrate seamlessly with core Policy Administration Systems (PAS), Billing Systems, Document Management Systems (Hyland Software Inc., Newgen Software Technologies), and core Claims Management Systems (CMS) (Guidewire Software Inc., Duck Creek Technologies). Finally, the market is driven by an Automation-First Imperative; competitive advantage relies on moving from manual review processes to straight-through processing (STP), where claims are validated, edited, and approved automatically using AI, Machine Learning, and advanced business rule engines (Pegasystems Inc., Appian Corporation).
The global market size for Claim Editor Software, encompassing licensing, subscription fees for cloud-based services, and associated integration/support services, is estimated to fall within the range of USD 2.0 billion and USD 5.0 billion by 2025. This market size reflects the mandatory IT spend driven by regulatory compliance and the immense return on investment (ROI) generated through fraud prevention and operational efficiency gains. Driven by the continuous growth in digital claims submissions, the increasing complexity of regulatory and medical coding environments, and the competitive necessity for accelerated claims resolution, the market is projected to expand at a Compound Annual Growth Rate (CAGR) of approximately 5.0% to 15.0% through 2030. This growth is sustained by continuous modernization efforts across the insurance and healthcare industries.
Segment Analysis: By Application and Deployment
The market is segmented based on the primary end-user industry (Application) and the hosting model (Deployment).
By Application
Insurance Claims
This segment includes Property & Casualty (P&C), Life & Annuity (L&A), and specialized lines of insurance (e.g., marine, liability). Platforms here focus on integrating with core policy data, verifying coverage details, and ensuring compliance with insurance regulations. The market demand is driven by the industry's significant investment in digital transformation and the need to improve customer experience through faster payouts. This segment is projected for strong growth, estimated at a CAGR in the range of 6.0%–16.0%, as P&C carriers modernize their legacy platforms.
Medical Claims
The Medical Claims segment is dominated by healthcare payers (insurers, government agencies) and large provider groups, focusing on the highly complex and regulated process of medical billing and coding validation. Solutions here must accurately interpret millions of specific medical codes (e.g., ICD-10), assess medical necessity, and adhere to strict privacy rules (e.g., HIPAA). This segment is characterized by stability and continuous regulatory updates. This segment is projected for steady growth, estimated at a CAGR in the range of 4.0%–14.0%, propelled primarily by regulatory changes that necessitate software upgrades.
By Deployment
Cloud
The Cloud deployment model (including SaaS and private cloud options) is the industry standard for new deployments and the primary driver of market growth. Cloud-based CES, favored by InsurTech startups and carriers undertaking core system modernization, offers faster deployment, immediate access to updates (crucial for regulatory compliance), and elastic scalability to handle claim volume spikes. This model is projected for the highest growth, estimated at a CAGR in the range of 10.0%–20.0%, reflecting the industry-wide shift away from managing proprietary data centers.
Hybrid
The Hybrid model involves deploying some components (e.g., citizen-facing claims portals) in the cloud while retaining core underwriting or policy data on-premises due to stringent security or legacy integration requirements. This model serves as a necessary bridge for large, established enterprises that cannot fully divest from legacy systems immediately. This segment is projected for moderate growth, estimated at a CAGR in the range of 6.0%–16.0%, driven by large-scale carriers managing phased modernization programs.
On-Premises
The On-Premises model involves hosting the software entirely within the enterprise's data center. It is largely driven by core legacy platforms and large, highly regulated financial institutions or government entities with mandatory data sovereignty requirements. While new installations are rare, maintenance, upgrades, and replacement cycles provide baseline revenue. This segment is projected for slower growth, estimated at a CAGR in the range of 3.0%–10.0%, experiencing steady erosion as cloud adoption matures.
Regional Market Trends
The North American market, particularly the US, dominates the CES market due to the size and complexity of its private insurance and healthcare industries, while APAC and LatAm are emerging as high-growth areas.
North America (NA)
North America holds the largest revenue share, projected to achieve a strong growth rate, estimated at a CAGR in the range of 6.0%–16.0%. The US market is characterized by a fragmented healthcare system and a highly competitive P&C market, requiring constant investment in claims technology to manage complex medical coding and massive volumes of auto and home claims. Major vendors like Guidewire Software Inc. and Duck Creek Technologies have a significant installed base here.
Europe
Europe is a mature market, projected to experience a robust growth rate, estimated at a CAGR in the range of 5.0%–15.0%. Growth is driven by pan-European regulatory harmonization efforts (e.g., Solvency II) and national-level modernization. The market is highly diverse, with demand stemming from major composite insurers and national healthcare systems requiring tailored solutions to meet local legal and language requirements.
Asia-Pacific (APAC)
APAC is the fastest-growing region, projected to achieve an exponential growth rate, estimated at a CAGR in the range of 8.0%–18.0%. Growth is fueled by rapid insurance penetration, increasing consumer expectations for digital service, and government initiatives to modernize public health insurance schemes in countries like India, China, and Australia. New market entrants rely heavily on cloud-native solutions, driving demand for innovative CES platforms.
Latin America (LatAm) and Middle East and Africa (MEA)
These two regions, collectively projected to grow at a CAGR in the range of 4.0%–14.0%, are seeing accelerating, albeit from a smaller base, adoption driven by financial services modernization and the establishment of local regulatory frameworks. Demand is focused on scalable, low-cost cloud solutions that can handle rapid growth in the insured population and improve transparency.
Company Landscape: Specialists, Suites, and Workflow Experts
The CES market is highly competitive, dominated by core insurance platform providers and supported by enterprise software giants and workflow specialists.
Core Insurance Suite Providers (The Leaders): Firms like Guidewire Software Inc. and Duck Creek Technologies are market leaders, particularly in the Property & Casualty (P&C) space. They offer comprehensive, end-to-end claims management suites where the claim editing and validation functionality is deeply embedded. Their success is tied to the long-term, mission-critical nature of the core systems they replace or upgrade. Majesco Ltd. and Sapiens International compete strongly in the Life & Annuity (L&A) and regional markets.
Enterprise Software Giants (The Horizontal Players): Oracle Corporation provides CES functionality within its massive enterprise resource planning (ERP) and financial management suites, serving large, diversified corporations and government health agencies. These solutions often appeal to organizations that prioritize integration with their broader financial backbone.
Business Process and Low-Code Specialists (The Innovators): Companies like Pegasystems Inc. and Appian Corporation specialize in low-code platforms and advanced Business Process Management (BPM). They offer highly configurable rule engines used to build specialized claim editing and exception-handling workflows. Their platforms are often used by carriers to build custom CES layers on top of legacy core systems.
Specialized Enablers: Firms such as Hyland Software Inc. and Newgen Software Technologies provide the critical content and document management systems (DMS) that feed the claim editors. Their software handles the intake, indexing, and routing of unstructured claims data (e.g., photos, handwritten forms, medical records) before it can be processed by the CES. i2e Consulting and EIS Group Inc. offer specialized advisory and flexible platform solutions, often focusing on niche insurance lines or digital-first capabilities.
Industry Value Chain Analysis
The Claim Editor Software value chain is focused on maximizing automation and minimizing manual intervention through data standardization and robust rule enforcement.
1. Data Ingestion and Standardization (Input):
The chain begins with the intake of claims data from various channels (customer portals, agent systems, provider billing systems). Value is created by converting unstructured data (documents, images) into standardized, structured formats (e.g., ACORD standards, EDI formats). Document management systems (Hyland Software Inc.) are critical here.
2. Claim Validation and Editing (Core Value):
This is the core stage where the CES platform runs the claim data against thousands of business rules, regulatory standards, and medical codes. Value is created by the software's ability to automatically flag errors, correct simple discrepancies (auto-editing), calculate the expected covered amount, and route complex, non-compliant claims to human adjusters (exception handling).
3. Integration with Core Systems (Processing):
The validated and edited claim is seamlessly transferred to the core Claims Management System (Guidewire Software Inc.) for final approval and reserve setting, and to the payment system (Oracle Corporation's financial backbone). Value is created by the speed and reliability of this integration, which enables straight-through processing (STP).
4. Reporting, Audit, and Compliance (Output):
The final stage generates audit trails demonstrating regulatory compliance and provides analytics on claims patterns, fraud flags, and leakage points. Value is delivered through business intelligence (BI) that informs underwriting, policy design, and future fraud prevention strategy.
Opportunities and Challenges
The Claim Editor Software market is poised for significant transformation driven by AI and data-driven insights, yet it must continually navigate escalating regulatory and data complexity.
Opportunities
AI-Driven Fraud Detection and Predictive Editing: The primary opportunity lies in integrating advanced Machine Learning models to move CES beyond rule-based logic to predictive analytics. AI can identify subtle, high-risk claims patterns indicative of fraud or severe error before human review, and automatically suggest the most appropriate edits or documentation requirements, leading to significant leakage savings.
Hyper-Personalized Claim Journeys: Utilizing the flexibility of modern platforms, particularly those from Appian Corporation and Pegasystems Inc., to create personalized claims experiences. The CES can automatically adapt the information requested from a claimant or medical provider based on the type of claim, history, and perceived complexity, accelerating resolution.
Parametric Claim Triggers: Integrating CES with external data sources (e.g., weather data, flight delays) to automatically trigger and process certain types of claims (e.g., catastrophic P&C, travel) without any manual input. This offers ultimate STP and provides a significant competitive advantage in customer experience.
Blockchain for Data Trust: While nascent, the use of distributed ledger technology to create immutable records of policy, identity, and claim events could dramatically simplify cross-carrier or cross-border claim editing and validation by providing a single source of verifiable truth.
Challenges
Escalating Regulatory and Coding Complexity: The sheer volume and speed of changes to medical coding (e.g., CPT, ICD updates) and insurance regulations place continuous strain on CES platforms, requiring high R&D investment from vendors to maintain compliance and avoid system failure.
Legacy System Constraints: Many large carriers still rely on decades-old core systems that struggle to support the real-time, API-based integration required by modern, cloud-native CES solutions. This necessitates expensive and complex middleware and service layers managed by systems integrators.
Data Quality and Standardization: The effectiveness of CES is entirely dependent on the quality of the input data. Inconsistent, incomplete, or incorrectly formatted claims data (especially in the medical sector) requires substantial manual pre-processing, undermining the core automation goal.
Talent Gap in Claims Analytics: There is a shortage of specialized talent—actuaries, data scientists, and claims analysts—who understand both the business rules and the underlying technology needed to optimally configure, maintain, and leverage the predictive capabilities of modern Claim Editor Software.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Claim Editor Software Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Claim Editor Software Market in North America (2020-2030)
8.1 Claim Editor Software Market Size
8.2 Claim Editor Software Market by End Use
8.3 Competition by Players/Suppliers
8.4 Claim Editor Software Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Claim Editor Software Market in South America (2020-2030)
9.1 Claim Editor Software Market Size
9.2 Claim Editor Software Market by End Use
9.3 Competition by Players/Suppliers
9.4 Claim Editor Software Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Claim Editor Software Market in Asia & Pacific (2020-2030)
10.1 Claim Editor Software Market Size
10.2 Claim Editor Software Market by End Use
10.3 Competition by Players/Suppliers
10.4 Claim Editor Software Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Claim Editor Software Market in Europe (2020-2030)
11.1 Claim Editor Software Market Size
11.2 Claim Editor Software Market by End Use
11.3 Competition by Players/Suppliers
11.4 Claim Editor Software Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Claim Editor Software Market in MEA (2020-2030)
12.1 Claim Editor Software Market Size
12.2 Claim Editor Software Market by End Use
12.3 Competition by Players/Suppliers
12.4 Claim Editor Software Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Claim Editor Software Market (2020-2025)
13.1 Claim Editor Software Market Size
13.2 Claim Editor Software Market by End Use
13.3 Competition by Players/Suppliers
13.4 Claim Editor Software Market Size by Type
Chapter 14 Global Claim Editor Software Market Forecast (2025-2030)
14.1 Claim Editor Software Market Size Forecast
14.2 Claim Editor Software Application Forecast
14.3 Competition by Players/Suppliers
14.4 Claim Editor Software Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Guidewire Software Inc.
15.1.1 Company Profile
15.1.2 Main Business and Claim Editor Software Information
15.1.3 SWOT Analysis of Guidewire Software Inc.
15.1.4 Guidewire Software Inc. Claim Editor Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Duck Creek Technologies
15.2.1 Company Profile
15.2.2 Main Business and Claim Editor Software Information
15.2.3 SWOT Analysis of Duck Creek Technologies
15.2.4 Duck Creek Technologies Claim Editor Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 EIS Group Inc.
15.3.1 Company Profile
15.3.2 Main Business and Claim Editor Software Information
15.3.3 SWOT Analysis of EIS Group Inc.
15.3.4 EIS Group Inc. Claim Editor Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Sapiens International
15.4.1 Company Profile
15.4.2 Main Business and Claim Editor Software Information
15.4.3 SWOT Analysis of Sapiens International
15.4.4 Sapiens International Claim Editor Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Majesco Ltd.
15.5.1 Company Profile
15.5.2 Main Business and Claim Editor Software Information
15.5.3 SWOT Analysis of Majesco Ltd.
15.5.4 Majesco Ltd. Claim Editor Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Oracle Corporation
15.6.1 Company Profile
15.6.2 Main Business and Claim Editor Software Information
15.6.3 SWOT Analysis of Oracle Corporation
15.6.4 Oracle Corporation Claim Editor Software Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Pegasystems Inc.
15.7.1 Company Profile
15.7.2 Main Business and Claim Editor Software Information
15.7.3 SWOT Analysis of Pegasystems Inc.
15.7.4 Pegasystems Inc. Claim Editor Software Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope of Claim Editor Software Report
Table Data Sources of Claim Editor Software Report
Table Major Assumptions of Claim Editor Software Report
Table Claim Editor Software Classification
Table Claim Editor Software Applications
Table Drivers of Claim Editor Software Market
Table Restraints of Claim Editor Software Market
Table Opportunities of Claim Editor Software Market
Table Threats of Claim Editor Software Market
Table Raw Materials Suppliers
Table Different Production Methods of Claim Editor Software
Table Cost Structure Analysis of Claim Editor Software
Table Key End Users
Table Latest News of Claim Editor Software Market
Table Merger and Acquisition
Table Planned/Future Project of Claim Editor Software Market
Table Policy of Claim Editor Software Market
Table 2020-2030 North America Claim Editor Software Market Size
Table 2020-2030 North America Claim Editor Software Market Size by Application
Table 2020-2025 North America Claim Editor Software Key Players Revenue
Table 2020-2025 North America Claim Editor Software Key Players Market Share
Table 2020-2030 North America Claim Editor Software Market Size by Type
Table 2020-2030 United States Claim Editor Software Market Size
Table 2020-2030 Canada Claim Editor Software Market Size
Table 2020-2030 Mexico Claim Editor Software Market Size
Table 2020-2030 South America Claim Editor Software Market Size
Table 2020-2030 South America Claim Editor Software Market Size by Application
Table 2020-2025 South America Claim Editor Software Key Players Revenue
Table 2020-2025 South America Claim Editor Software Key Players Market Share
Table 2020-2030 South America Claim Editor Software Market Size by Type
Table 2020-2030 Brazil Claim Editor Software Market Size
Table 2020-2030 Argentina Claim Editor Software Market Size
Table 2020-2030 Chile Claim Editor Software Market Size
Table 2020-2030 Peru Claim Editor Software Market Size
Table 2020-2030 Asia & Pacific Claim Editor Software Market Size
Table 2020-2030 Asia & Pacific Claim Editor Software Market Size by Application
Table 2020-2025 Asia & Pacific Claim Editor Software Key Players Revenue
Table 2020-2025 Asia & Pacific Claim Editor Software Key Players Market Share
Table 2020-2030 Asia & Pacific Claim Editor Software Market Size by Type
Table 2020-2030 China Claim Editor Software Market Size
Table 2020-2030 India Claim Editor Software Market Size
Table 2020-2030 Japan Claim Editor Software Market Size
Table 2020-2030 South Korea Claim Editor Software Market Size
Table 2020-2030 Southeast Asia Claim Editor Software Market Size
Table 2020-2030 Australia Claim Editor Software Market Size
Table 2020-2030 Europe Claim Editor Software Market Size
Table 2020-2030 Europe Claim Editor Software Market Size by Application
Table 2020-2025 Europe Claim Editor Software Key Players Revenue
Table 2020-2025 Europe Claim Editor Software Key Players Market Share
Table 2020-2030 Europe Claim Editor Software Market Size by Type
Table 2020-2030 Germany Claim Editor Software Market Size
Table 2020-2030 France Claim Editor Software Market Size
Table 2020-2030 United Kingdom Claim Editor Software Market Size
Table 2020-2030 Italy Claim Editor Software Market Size
Table 2020-2030 Spain Claim Editor Software Market Size
Table 2020-2030 Belgium Claim Editor Software Market Size
Table 2020-2030 Netherlands Claim Editor Software Market Size
Table 2020-2030 Austria Claim Editor Software Market Size
Table 2020-2030 Poland Claim Editor Software Market Size
Table 2020-2030 Russia Claim Editor Software Market Size
Table 2020-2030 MEA Claim Editor Software Market Size
Table 2020-2030 MEA Claim Editor Software Market Size by Application
Table 2020-2025 MEA Claim Editor Software Key Players Revenue
Table 2020-2025 MEA Claim Editor Software Key Players Market Share
Table 2020-2030 MEA Claim Editor Software Market Size by Type
Table 2020-2030 Egypt Claim Editor Software Market Size
Table 2020-2030 Israel Claim Editor Software Market Size
Table 2020-2030 South Africa Claim Editor Software Market Size
Table 2020-2030 Gulf Cooperation Council Countries Claim Editor Software Market Size
Table 2020-2030 Turkey Claim Editor Software Market Size
Table 2020-2025 Global Claim Editor Software Market Size by Region
Table 2020-2025 Global Claim Editor Software Market Size Share by Region
Table 2020-2025 Global Claim Editor Software Market Size by Application
Table 2020-2025 Global Claim Editor Software Market Share by Application
Table 2020-2025 Global Claim Editor Software Key Vendors Revenue
Table 2020-2025 Global Claim Editor Software Key Vendors Market Share
Table 2020-2025 Global Claim Editor Software Market Size by Type
Table 2020-2025 Global Claim Editor Software Market Share by Type
Table 2025-2030 Global Claim Editor Software Market Size by Region
Table 2025-2030 Global Claim Editor Software Market Size Share by Region
Table 2025-2030 Global Claim Editor Software Market Size by Application
Table 2025-2030 Global Claim Editor Software Market Share by Application
Table 2025-2030 Global Claim Editor Software Key Vendors Revenue
Table 2025-2030 Global Claim Editor Software Key Vendors Market Share
Table 2025-2030 Global Claim Editor Software Market Size by Type
Table 2025-2030 Claim Editor Software Global Market Share by Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Claim Editor Software Picture
Figure 2020-2030 North America Claim Editor Software Market Size and CAGR
Figure 2020-2030 South America Claim Editor Software Market Size and CAGR
Figure 2020-2030 Asia & Pacific Claim Editor Software Market Size and CAGR
Figure 2020-2030 Europe Claim Editor Software Market Size and CAGR
Figure 2020-2030 MEA Claim Editor Software Market Size and CAGR
Figure 2020-2025 Global Claim Editor Software Market Size and Growth Rate
Figure 2025-2030 Global Claim Editor Software Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |