Star Anise Extract Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Introduction
The star anise extract market encompasses the extraction and processing of bioactive compounds from star anise (Illicium verum), an evergreen shrub native to Asia characterized by its distinctive star-shaped fruit and licorice-like flavor. Star anise extract is obtained from both leaves and seeds through various extraction methods including solvent extraction, supercritical fluid extraction, and steam distillation. The extract contains valuable bioactive components such as shikimic acid, trans-anethole, linalool, quercetin, and anisaldehyde, which provide therapeutic, flavoring, and functional properties. The industry serves diverse sectors including spices and seasonings, pharmaceuticals, cosmetics and personal care, food and beverages, and traditional medicine applications.
China dominates global star anise cultivation and production, controlling over 85% of worldwide star anise resources, making it the only country capable of large-scale production and supply. Other cultivation regions include Vietnam, Cambodia, Myanmar, Indonesia, Philippines, Mexico, and Haiti. The market benefits from increasing consumer preference for natural and organic ingredients, growing demand for herbal medicines and nutraceuticals, expanding applications in pharmaceutical synthesis, rising popularity of Asian cuisines globally, and increasing awareness of star anise's digestive, respiratory, and antimicrobial properties.
Market Size and Growth Forecast
The global star anise extract market is projected to reach approximately 80-110 million USD by 2025, with an estimated compound annual growth rate of 5.0%-7.0% through 2030-2035. This growth trajectory is supported by rising demand for natural flavoring agents across food and beverage industries, expanding pharmaceutical applications particularly in antiviral drug synthesis, growing consumer interest in herbal and traditional medicines, increasing utilization in cosmetics formulations, and strengthening research into bioactive compound extraction technologies.
Regional Analysis
Asia Pacific dominates the star anise extract market with estimated growth rates of 5.5%-8.0%, primarily driven by China's overwhelming production capacity and domestic consumption, expanding food processing and beverage industries across the region, strong traditional medicine practices, and growing middle-class populations with increasing purchasing power. China represents both the largest production base and consumption market, accounting for the vast majority of global supply while demonstrating robust domestic demand across spice, pharmaceutical, and cosmetic applications. India shows growing interest in star anise applications for culinary and medicinal purposes, while Southeast Asian countries including Vietnam and Thailand contribute through both cultivation activities and expanding food processing sectors.
Europe exhibits growth rates of 4.5%-6.5%, with markets across Germany, France, Italy, and Spain driven by deeply rooted culinary traditions featuring star anise in beverages such as Pastis, Ouzo, Sambuca, and Absinthe. The region emphasizes clean-label product development, strict food safety regulations, growing demand for botanical flavors in alcoholic and non-alcoholic beverages, and expanding nutraceutical applications. European markets prioritize high-purity organic extracts for premium applications.
North America demonstrates growth rates of 4.8%-6.8%, led by the United States where expanding interest in ethnic cuisines, growing natural products sector, increasing adoption in craft beverages and artisanal food products, and pharmaceutical applications drive market development. The region benefits from established distribution networks and consumer willingness to pay premium prices for organic and sustainably sourced extracts.
South America shows growth potential of 4.0%-5.5%, with Brazil and Mexico leading due to emerging food processing industries, growing awareness of natural ingredients, and increasing export opportunities. The Middle East and Africa region demonstrates growth rates of 3.8%-5.2%, driven by expanding food and beverage sectors, growing pharmaceutical industries, and increasing consumer interest in natural products.
Application Analysis
Spices Application represents the dominant segment with projected growth of 5.0%-6.5%, driven by widespread use in Asian cuisine preparation, growing global acceptance of ethnic flavors, expanding food service industry, and increasing home cooking trends. Star anise serves as a key ingredient in Chinese five-spice powder, Vietnamese pho, and various traditional recipes. The segment benefits from rising culinary experimentation and multicultural food trends in developed markets.
Pharmaceutical Application is experiencing the highest growth at 6.0%-8.0%, driven by star anise's role as the natural source of shikimic acid, a critical intermediate in synthesizing oseltamivir (Tamiflu) antiviral medication. Growth factors include government stockpiling of antiviral medicines for pandemic preparedness, increasing research into anti-inflammatory and antimicrobial properties, growing demand for herbal supplements supporting digestive and respiratory health, and expanding applications as flavoring agents in pharmaceutical formulations. The pharmaceutical segment commands premium pricing due to stringent purity requirements.
Cosmetic Application shows projected growth of 5.5%-7.0%, encompassing personal care products, skincare formulations, and fragrance applications. Star anise oil provides antioxidant protection against free radical damage, antimicrobial and antifungal properties for acne treatment, astringent properties for skin tightening, and distinctive aromatic profiles for perfumes and cosmetic products. The segment benefits from consumer preference for natural and organic cosmetics, clean beauty trends, and demand for anti-aging ingredients.
Other Applications including traditional medicine, functional beverages, and industrial uses show growth of 4.5%-6.0%, driven by increasing interest in herbal remedies, expanding functional food sector, and novel applications in craft beverages including artisan gins, herbal teas, and craft sodas.
Key Market Players
Changsha Staherb Natural Ingredients represents a leading Chinese botanical extract manufacturer specializing in natural plant extracts and herbal ingredients. The company maintains comprehensive extraction capabilities, quality control systems, and serves both domestic and international markets with standardized star anise extract products for pharmaceutical, food, and cosmetic applications.
Guilin Layn Natural Ingredients Corp operates as an integrated plant extract manufacturer combining agricultural cultivation with extraction and purification technologies. The company provides high-quality star anise extracts meeting international standards, maintains certifications for food and pharmaceutical applications, and serves global customers requiring consistent quality and reliable supply.
Sanyuan Tianyu Biological Products focuses on botanical extract manufacturing with emphasis on traditional Chinese medicinal materials. The company specializes in extraction technology development, maintains modern production facilities, and offers various star anise extract specifications tailored to customer requirements across multiple industries.
Guangxi Yulan Biotechnology leverages regional proximity to star anise cultivation areas, providing advantages in raw material sourcing and cost-effective production. The company serves domestic and international markets with star anise extracts and related botanical ingredients, emphasizing quality assurance and technical support for application development.
Industry Value Chain Analysis
The star anise extract industry value chain begins with agricultural cultivation concentrated in China's Guangxi province and adjacent regions, extending through Vietnam and other Southeast Asian locations. Upstream operations involve star anise fruit harvesting, which occurs annually when fruits ripen and develop characteristic star shapes. Raw material procurement emphasizes quality selection, proper drying, and storage to preserve bioactive compound content.
Processing and extraction represent critical middle-stream activities utilizing various technologies including traditional solvent extraction, supercritical CO2 extraction for high-purity applications, steam distillation for essential oil production, and ultrasonic-assisted extraction for improved efficiency. Manufacturing requires sophisticated equipment, precise process control, quality testing for active compound content, and compliance with food safety and pharmaceutical standards. Different extraction methods yield products with varying compositions suitable for specific applications.
Distribution channels encompass ingredient suppliers serving food and beverage manufacturers, pharmaceutical companies requiring shikimic acid and standardized extracts, cosmetic ingredient distributors, spice traders and blenders, and direct sales to large industrial customers. Technical service providers offer application development support, formulation assistance, and regulatory guidance for new product development.
End applications span culinary products including spice blends and seasonings, pharmaceutical formulations and nutraceutical supplements, cosmetic and personal care products, food and beverage flavoring, and traditional medicine preparations. The value chain emphasizes traceability, quality assurance, and documentation to meet increasingly stringent regulatory requirements across different regions and applications.
Market Opportunities and Challenges
Opportunities include expanding pharmaceutical applications driven by antiviral drug demand and pandemic preparedness initiatives creating substantial long-term market potential for shikimic acid extraction. Growing natural products market trends favor star anise extract applications across multiple industries as consumers increasingly prefer plant-based ingredients over synthetic alternatives. Emerging applications in functional foods and beverages present high-value opportunities, particularly in craft beverage sector and premium food products. Technological advancement in extraction efficiency and yield optimization enables better economics and expanded product offerings. Sustainability focus creates opportunities for organic certification and environmentally responsible sourcing practices.
Challenges include raw material supply concentration in limited geographic regions creating vulnerability to weather events, crop failures, and geopolitical factors. Star anise cultivation faces challenges from declining suitable farmland, aging tree populations, and labor-intensive harvesting requirements. Price volatility resulting from seasonal variation, quality differences, and supply-demand imbalances poses difficulties for long-term contracting and planning. Quality control complexity arises from natural variation in bioactive compound content, requiring sophisticated analytical capabilities and batch-to-batch consistency management.
Competition from synthetic alternatives particularly for pharmaceutical applications where chemical synthesis of shikimic acid presents cost and supply advantages affects market dynamics. Regulatory compliance requirements vary significantly across regions, requiring extensive documentation, testing, and certification for different markets. Authentication and adulteration concerns necessitate robust quality verification systems as market value attracts fraudulent practices. Current uncertainties regarding Trump Administration tariff policies may impact international trade flows, particularly affecting Chinese exports to major markets. Global supply chain restructuring pressures may encourage development of alternative cultivation regions and localized supply networks, potentially diversifying the industry's geographic concentration while creating both opportunities for new suppliers and challenges for established players adapting to evolving trade relationships.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Star Anise Extract Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Star Anise Extract by Region
8.2 Import of Star Anise Extract by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Star Anise Extract Market in North America (2020-2030)
9.1 Star Anise Extract Market Size
9.2 Star Anise Extract Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Star Anise Extract Market in South America (2020-2030)
10.1 Star Anise Extract Market Size
10.2 Star Anise Extract Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Star Anise Extract Market in Asia & Pacific (2020-2030)
11.1 Star Anise Extract Market Size
11.2 Star Anise Extract Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Star Anise Extract Market in Europe (2020-2030)
12.1 Star Anise Extract Market Size
12.2 Star Anise Extract Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Star Anise Extract Market in MEA (2020-2030)
13.1 Star Anise Extract Market Size
13.2 Star Anise Extract Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Star Anise Extract Market (2020-2025)
14.1 Star Anise Extract Market Size
14.2 Star Anise Extract Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Star Anise Extract Market Forecast (2025-2030)
15.1 Star Anise Extract Market Size Forecast
15.2 Star Anise Extract Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Changsha Staherb Natural Ingredients
15.1.1 Company Profile
15.1.2 Main Business and Star Anise Extract Information
15.1.3 SWOT Analysis of Changsha Staherb Natural Ingredients
15.1.4 Changsha Staherb Natural Ingredients Star Anise Extract Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Guilin Layn Natural Ingredients Corp.
15.2.1 Company Profile
15.2.2 Main Business and Star Anise Extract Information
15.2.3 SWOT Analysis of Guilin Layn Natural Ingredients Corp.
15.2.4 Guilin Layn Natural Ingredients Corp. Star Anise Extract Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope of Star Anise Extract Report
Table Data Sources of Star Anise Extract Report
Table Major Assumptions of Star Anise Extract Report
Table Star Anise Extract Classification
Table Star Anise Extract Applications List
Table Drivers of Star Anise Extract Market
Table Restraints of Star Anise Extract Market
Table Opportunities of Star Anise Extract Market
Table Threats of Star Anise Extract Market
Table Raw Materials Suppliers List
Table Different Production Methods of Star Anise Extract
Table Cost Structure Analysis of Star Anise Extract
Table Key End Users List
Table Latest News of Star Anise Extract Market
Table Merger and Acquisition List
Table Planned/Future Project of Star Anise Extract Market
Table Policy of Star Anise Extract Market
Table 2020-2030 Regional Export of Star Anise Extract
Table 2020-2030 Regional Import of Star Anise Extract
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Star Anise Extract Market Size and Market Volume List
Table 2020-2030 North America Star Anise Extract Demand List by Application
Table 2020-2025 North America Star Anise Extract Key Players Sales List
Table 2020-2025 North America Star Anise Extract Key Players Market Share List
Table 2020-2030 North America Star Anise Extract Demand List by Type
Table 2020-2025 North America Star Anise Extract Price List by Type
Table 2020-2030 United States Star Anise Extract Market Size and Market Volume List
Table 2020-2030 United States Star Anise Extract Import & Export List
Table 2020-2030 Canada Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Canada Star Anise Extract Import & Export List
Table 2020-2030 Mexico Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Mexico Star Anise Extract Import & Export List
Table 2020-2030 South America Star Anise Extract Market Size and Market Volume List
Table 2020-2030 South America Star Anise Extract Demand List by Application
Table 2020-2025 South America Star Anise Extract Key Players Sales List
Table 2020-2025 South America Star Anise Extract Key Players Market Share List
Table 2020-2030 South America Star Anise Extract Demand List by Type
Table 2020-2025 South America Star Anise Extract Price List by Type
Table 2020-2030 Brazil Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Brazil Star Anise Extract Import & Export List
Table 2020-2030 Argentina Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Argentina Star Anise Extract Import & Export List
Table 2020-2030 Chile Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Chile Star Anise Extract Import & Export List
Table 2020-2030 Peru Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Peru Star Anise Extract Import & Export List
Table 2020-2030 Asia & Pacific Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Asia & Pacific Star Anise Extract Demand List by Application
Table 2020-2025 Asia & Pacific Star Anise Extract Key Players Sales List
Table 2020-2025 Asia & Pacific Star Anise Extract Key Players Market Share List
Table 2020-2030 Asia & Pacific Star Anise Extract Demand List by Type
Table 2020-2025 Asia & Pacific Star Anise Extract Price List by Type
Table 2020-2030 China Star Anise Extract Market Size and Market Volume List
Table 2020-2030 China Star Anise Extract Import & Export List
Table 2020-2030 India Star Anise Extract Market Size and Market Volume List
Table 2020-2030 India Star Anise Extract Import & Export List
Table 2020-2030 Japan Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Japan Star Anise Extract Import & Export List
Table 2020-2030 South Korea Star Anise Extract Market Size and Market Volume List
Table 2020-2030 South Korea Star Anise Extract Import & Export List
Table 2020-2030 Southeast Asia Star Anise Extract Market Size List
Table 2020-2030 Southeast Asia Star Anise Extract Market Volume List
Table 2020-2030 Southeast Asia Star Anise Extract Import List
Table 2020-2030 Southeast Asia Star Anise Extract Export List
Table 2020-2030 Australia Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Australia Star Anise Extract Import & Export List
Table 2020-2030 Europe Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Europe Star Anise Extract Demand List by Application
Table 2020-2025 Europe Star Anise Extract Key Players Sales List
Table 2020-2025 Europe Star Anise Extract Key Players Market Share List
Table 2020-2030 Europe Star Anise Extract Demand List by Type
Table 2020-2025 Europe Star Anise Extract Price List by Type
Table 2020-2030 Germany Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Germany Star Anise Extract Import & Export List
Table 2020-2030 France Star Anise Extract Market Size and Market Volume List
Table 2020-2030 France Star Anise Extract Import & Export List
Table 2020-2030 United Kingdom Star Anise Extract Market Size and Market Volume List
Table 2020-2030 United Kingdom Star Anise Extract Import & Export List
Table 2020-2030 Italy Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Italy Star Anise Extract Import & Export List
Table 2020-2030 Spain Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Spain Star Anise Extract Import & Export List
Table 2020-2030 Belgium Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Belgium Star Anise Extract Import & Export List
Table 2020-2030 Netherlands Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Netherlands Star Anise Extract Import & Export List
Table 2020-2030 Austria Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Austria Star Anise Extract Import & Export List
Table 2020-2030 Poland Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Poland Star Anise Extract Import & Export List
Table 2020-2030 Russia Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Russia Star Anise Extract Import & Export List
Table 2020-2030 MEA Star Anise Extract Market Size and Market Volume List
Table 2020-2030 MEA Star Anise Extract Demand List by Application
Table 2020-2025 MEA Star Anise Extract Key Players Sales List
Table 2020-2025 MEA Star Anise Extract Key Players Market Share List
Table 2020-2030 MEA Star Anise Extract Demand List by Type
Table 2020-2025 MEA Star Anise Extract Price List by Type
Table 2020-2030 Egypt Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Egypt Star Anise Extract Import & Export List
Table 2020-2030 Israel Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Israel Star Anise Extract Import & Export List
Table 2020-2030 South Africa Star Anise Extract Market Size and Market Volume List
Table 2020-2030 South Africa Star Anise Extract Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Star Anise Extract Import & Export List
Table 2020-2030 Turkey Star Anise Extract Market Size and Market Volume List
Table 2020-2030 Turkey Star Anise Extract Import & Export List
Table 2020-2025 Global Star Anise Extract Market Size List by Region
Table 2020-2025 Global Star Anise Extract Market Size Share List by Region
Table 2020-2025 Global Star Anise Extract Market Volume List by Region
Table 2020-2025 Global Star Anise Extract Market Volume Share List by Region
Table 2020-2025 Global Star Anise Extract Demand List by Application
Table 2020-2025 Global Star Anise Extract Demand Market Share List by Application
Table 2020-2025 Global Star Anise Extract Capacity List
Table 2020-2025 Global Star Anise Extract Key Vendors Capacity Share List
Table 2020-2025 Global Star Anise Extract Key Vendors Production List
Table 2020-2025 Global Star Anise Extract Key Vendors Production Share List
Table 2020-2025 Global Star Anise Extract Key Vendors Production Value List
Table 2020-2025 Global Star Anise Extract Key Vendors Production Value Share List
Table 2020-2025 Global Star Anise Extract Demand List by Type
Table 2020-2025 Global Star Anise Extract Demand Market Share List by Type
Table 2020-2025 Regional Star Anise Extract Price List
Table 2025-2030 Global Star Anise Extract Market Size List by Region
Table 2025-2030 Global Star Anise Extract Market Size Share List by Region
Table 2025-2030 Global Star Anise Extract Market Volume List by Region
Table 2025-2030 Global Star Anise Extract Market Volume Share List by Region
Table 2025-2030 Global Star Anise Extract Demand List by Application
Table 2025-2030 Global Star Anise Extract Demand Market Share List by Application
Table 2025-2030 Global Star Anise Extract Capacity List
Table 2025-2030 Global Star Anise Extract Key Vendors Capacity Share List
Table 2025-2030 Global Star Anise Extract Key Vendors Production List
Table 2025-2030 Global Star Anise Extract Key Vendors Production Share List
Table 2025-2030 Global Star Anise Extract Key Vendors Production Value List
Table 2025-2030 Global Star Anise Extract Key Vendors Production Value Share List
Table 2025-2030 Global Star Anise Extract Demand List by Type
Table 2025-2030 Global Star Anise Extract Demand Market Share List by Type
Table 2025-2030 Star Anise Extract Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Star Anise Extract Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Star Anise Extract Market Size and CAGR
Figure 2020-2030 North America Star Anise Extract Market Volume and CAGR
Figure 2020-2030 South America Star Anise Extract Market Size and CAGR
Figure 2020-2030 South America Star Anise Extract Market Volume and CAGR
Figure 2020-2030 Asia & Pacific Star Anise Extract Market Size and CAGR
Figure 2020-2030 Asia & Pacific Star Anise Extract Market Volume and CAGR
Figure 2020-2030 Europe Star Anise Extract Market Size and CAGR
Figure 2020-2030 Europe Star Anise Extract Market Volume and CAGR
Figure 2020-2030 MEA Star Anise Extract Market Size and CAGR
Figure 2020-2030 MEA Star Anise Extract Market Volume and CAGR
Figure 2020-2025 Global Star Anise Extract Capacity Production and Growth Rate
Figure 2020-2025 Global Star Anise Extract Production Value and Growth Rate
Figure 2025-2030 Global Star Anise Extract Capacity Production and Growth Rate
Figure 2025-2030 Global Star Anise Extract Production Value and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |