High Performance IMU Market Insights 2026, Analysis and Forecast to 2031
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Industry Characteristics and Technical Evolution
The High Performance Inertial Measurement Unit (IMU) market represents a sophisticated sector of the sensor technology industry, characterized by the demand for precision, reliability, and miniaturization. An IMU is an integrated electronic device that measures and reports a body's specific force, angular rate, and sometimes the orientation of the body, using a combination of accelerometers, gyroscopes, and occasionally magnetometers. Unlike consumer-grade IMUs found in smartphones, "High Performance" IMUs are defined by their low bias instability, high vibration rejection, and extreme thermal stability, enabling accurate navigation and motion tracking in environments where Global Navigation Satellite Systems (GNSS) are unavailable, jammed, or unreliable.
The industry is currently undergoing a significant technological shift from traditional Fiber Optic Gyros (FOG) and Ring Laser Gyros (RLG) toward high-end Micro-Electro-Mechanical Systems (MEMS). While RLG and FOG technologies remain the gold standard for strategic-grade applications, advances in MEMS fabrication have allowed high-performance MEMS IMUs to penetrate tactical and navigation-grade segments, offering a superior balance of cost, size, weight, and power (SWaP). This "MEMS-ification" of the high-end market is driving the democratization of precision navigation across autonomous systems.
Based on an evaluation of strategic insights from leading aerospace and defense consultancies such as Frost & Sullivan, alongside financial disclosures from primary sensor manufacturers and reports from the Aerospace Industries Association, the global High Performance IMU market size is estimated to reach between USD 10.0 billion and USD 30.0 billion by 2025. This valuation encompasses hardware components, integrated navigation systems, and associated calibration software. The market is projected to expand at a compound annual growth rate (CAGR) of approximately 6.0% to 16.0% through 2030. This growth is fundamentally underpinned by the global surge in autonomous vehicle development, the proliferation of Unmanned Aerial Vehicles (UAVs), and the modernization of precision-guided munitions in the defense sector.
Regional Market Trends and Geographic Dynamics
The geographic demand for High Performance IMUs is heavily influenced by national defense budgets, the maturity of the aerospace industry, and the concentration of automotive R&D hubs.
North America is the dominant regional market, with an estimated annual growth range of 5.5% to 12.5%. The United States serves as the primary driver, fueled by massive Department of Defense (DoD) investments in Position, Navigation, and Timing (PNT) resilience. The regional trend is defined by a shift toward "GNSS-denied" navigation capabilities, as the military seeks to maintain operational superiority in electronically contested environments. Additionally, the Silicon Valley ecosystem and traditional automotive clusters in Michigan are accelerating the integration of high-performance IMUs into Level 4 and Level 5 autonomous driving systems.
The Asia-Pacific (APAC) region is expected to witness the most aggressive expansion, with a projected CAGR between 8.5% and 19.0%. Growth is led by China, Japan, and South Korea. China’s "Civil-Military Integration" strategy and its massive investment in commercial spaceflight and domestic commercial aircraft (such as the C919) are creating a robust internal market for high-precision inertial sensors. Japan and South Korea contribute via their advanced robotics and automotive sectors, where IMUs are critical for precision industrial automation and advanced driver assistance systems (ADAS).
Europe represents a stable and highly technical market, with an estimated growth range of 4.5% to 11.0%. Key hubs include France, Germany, and the United Kingdom. European market trends are characterized by strong regulatory frameworks for aerospace safety and a high concentration of leading defense contractors. The European Space Agency (ESA) projects and the development of next-generation European fighter jets and armored vehicles sustain a steady demand for strategic-grade IMUs.
Latin America is an emerging market with projected growth in the range of 3.5% to 8.5%. Brazil’s aerospace sector, led by Embraer, is the primary consumer, utilizing high-performance IMUs for flight control and navigation systems in regional jets and defense aircraft.
The Middle East & Africa (MEA) region is projected to grow at 4.0% to 10.5%. Growth is concentrated in the GCC countries and Israel. Israel is a global hub for tactical-grade IMU innovation, driven by its world-class defense electronics industry. In the GCC, the trend is focused on the adoption of high-performance sensors for border security, maritime surveillance, and the oil and gas sector’s subsea exploration activities.
Analysis of Application Segments and Industry Verticals
The market is segmented by the operational environment and the specific performance requirements of the end-user.
Aerospace and Defense: This remains the largest and most demanding segment, growing at a CAGR of 6.5% to 15.5%. IMUs in this category are used in missiles, drones, satellites, and military aircraft. The trend is moving toward "Tactical-Grade" MEMS that can withstand extreme shocks and vibrations while maintaining sub-degree-per-hour bias stability.
Automotive: The fastest-growing segment, with a projected CAGR of 9.0% to 18.5%. As the industry moves toward full autonomy, IMUs have become "safety-critical" components. They provide the "ground truth" for vehicle orientation when cameras or LiDAR are obscured by weather or lack of landmarks. The development of "Automotive-Grade" high-performance IMUs requires meeting rigorous ISO 26262 functional safety standards.
Industrial: Growing at 5.0% to 12.0%. This includes precision agriculture (autonomous tractors), industrial robotics, and structural health monitoring. The trend is toward "Plug-and-Play" IMU modules that offer factory-calibrated precision for rapid integration into complex robotic systems.
Marine (Civil, Naval, and Offshore): Growing at 4.5% to 10.5%. High-performance IMUs are essential for Autonomous Underwater Vehicles (AUVs) and Remotely Operated Vehicles (ROVs) used in subsea maintenance and oil exploration, where GNSS signals cannot penetrate the water. Naval applications focus on stabilized weapon platforms and inertial navigation for submarines.
Key Market Players and Competitive Landscape
The competitive landscape features a hierarchy ranging from diversified aerospace giants to specialized semiconductor and MEMS manufacturers.
Honeywell International Inc., Northrop Grumman Corporation, and Safran SA represent the strategic-grade tier. Honeywell’s HG series and Northrop Grumman’s specialized fiber-optic technologies are industry benchmarks for high-stakes aerospace and defense PNT. Safran, through its Colibrys and Sagem lineages, offers world-class tactical MEMS and RLG solutions. Collins Aerospace (an RTX business) is a leader in integrated flight control systems, utilizing high-performance IMUs to ensure aircraft stability and navigation.
The "Semiconductor and MEMS Leadership" tier is led by Analog Devices Inc. (ADI), TDK Corporation (InvenSense), and STMicroelectronics N.V. ADI is a pioneer in "Tactical-MEMS," offering sensors with industry-leading vibration rejection and low noise. TDK and STMicroelectronics are successfully bridging the gap between high-volume consumer manufacturing and the rigorous requirements of industrial and automotive high-performance segments. Bosch Sensortec GmbH, while a giant in consumer MEMS, is increasingly moving "up-market" with high-stability sensors for automotive safety and industrial applications.
Specialized innovators and system integrators include Moog Inc., VectorNav Technologies LLC, and Sensonor Technologies AS. VectorNav specializes in high-performance surface-mount IMU/AHRS solutions for UAVs and robotics. Sensonor is renowned for its high-stability butterfly-gyro technology, often used in space and tactical applications. Thales S.A. and Hexagon AB (through its NovAtel and AutonomouStuff brands) focus on the integration of IMUs with GNSS and other sensors to provide "Positioning Intelligence" for civil and defense clients. Seiko Epson Corporation adds value through its high-precision quartz-based sensing technologies, which offer unique thermal stability characteristics.
Industry Value Chain Analysis
The value chain for High Performance IMUs is a high-complexity sequence involving material science, precision fabrication, and sophisticated calibration.
Raw Materials and Specialized Components The chain begins with specialized materials like high-purity silicon for MEMS, optical fibers for FOG, or synthetic quartz. Value is added through the development of "ASIC" (Application-Specific Integrated Circuits) that handle the low-noise signal processing required to extract micro-signals from the sensor elements.
Sensor Element Fabrication (The Technical Core) This stage involves the actual manufacturing of the accelerometers and gyroscopes. For MEMS-based IMUs, this occurs in high-end semiconductor fabs using deep reactive-ion etching (DRIE). Value is derived from "Yield" and "Stability"—the ability to produce sensors with consistent performance across a wide temperature range.
Packaging and Micro-Assembly High-performance sensors must be hermetically sealed and protected from mechanical stress. Value is added through specialized ceramic or titanium packaging that prevents environmental factors from inducing "Bias Drift."
Calibration and Compensation (The High Value-Add) A critical differentiator in the high-performance market is the calibration process. Every high-end IMU undergoes rigorous testing in multi-axis rate tables across extreme temperatures. Value is created through proprietary software algorithms that compensate for deterministic errors (temperature, scale factor, and cross-axis sensitivity) in real-time.
Integration and PNT Fusion The final stage involves integrating the IMU into a broader system (like a flight computer or a self-driving controller). Value is realized by players like Hexagon or Honeywell, who provide "Sensor Fusion" software that blends IMU data with GNSS, LiDAR, or visual odometry to provide a continuous, reliable navigation solution.
Market Opportunities and Challenges
Opportunities: Commercial Space and Satellite Constellations: The "New Space" movement involves the deployment of thousands of SmallSats. These require low-cost but high-performance IMUs for attitude control and orbital station-keeping, representing a massive volume opportunity for tactical MEMS providers. Urban Air Mobility (UAM): The development of "Flying Taxis" (eVTOL) creates a new safety-critical market. These vehicles require redundant, high-performance IMUs to maintain stability during vertical takeoff and transition to forward flight in dense urban environments. Precision Agriculture and Mining: The push for productivity in the primary sectors is driving the automation of heavy machinery. High-performance IMUs allow tractors and mining drills to operate with centimeter-level precision in dusty, signal-shielded, or remote locations. Quantum Inertial Sensing: Though in the R&D phase, the transition toward quantum-based inertial sensors offers the opportunity for "drift-free" navigation, which would revolutionize long-endurance maritime and strategic defense.
Challenges: SWaP-C Constraints: The market is under constant pressure to reduce Size, Weight, Power, and Cost (SWaP-C). Developing an IMU that offers strategic-grade performance in a chip-scale package remains a significant engineering hurdle. Export Controls and ITAR Regulations: High-performance IMUs are often classified as "Dual-Use" technology. Navigating the International Traffic in Arms Regulations (ITAR) and other export controls limits the ability of manufacturers to sell their highest-performing products in certain international markets. Calibration Costs: The requirement for every unit to be individually calibrated in thermal chambers and rate tables is a major bottleneck to high-volume manufacturing and a significant component of the final product cost. Vibration and Acoustic Noise: In high-performance applications (like jet engines or missiles), "Vibration-Induced Noise" can overwhelm the sensor signal. Developing mechanical isolation and digital filtering that can reject this noise without introducing latency is a constant struggle. Supply Chain Vulnerability: The industry relies on specialized foundries and rare materials. Any disruption in the global semiconductor supply chain or access to specific high-grade optical fibers can lead to significant production delays.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 High Performance IMU Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast High Performance IMU Market in North America (2021-2031)
8.1 High Performance IMU Market Size
8.2 High Performance IMU Market by End Use
8.3 Competition by Players/Suppliers
8.4 High Performance IMU Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast High Performance IMU Market in South America (2021-2031)
9.1 High Performance IMU Market Size
9.2 High Performance IMU Market by End Use
9.3 Competition by Players/Suppliers
9.4 High Performance IMU Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast High Performance IMU Market in Asia & Pacific (2021-2031)
10.1 High Performance IMU Market Size
10.2 High Performance IMU Market by End Use
10.3 Competition by Players/Suppliers
10.4 High Performance IMU Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast High Performance IMU Market in Europe (2021-2031)
11.1 High Performance IMU Market Size
11.2 High Performance IMU Market by End Use
11.3 Competition by Players/Suppliers
11.4 High Performance IMU Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast High Performance IMU Market in MEA (2021-2031)
12.1 High Performance IMU Market Size
12.2 High Performance IMU Market by End Use
12.3 Competition by Players/Suppliers
12.4 High Performance IMU Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global High Performance IMU Market (2021-2026)
13.1 High Performance IMU Market Size
13.2 High Performance IMU Market by End Use
13.3 Competition by Players/Suppliers
13.4 High Performance IMU Market Size by Type
Chapter 14 Global High Performance IMU Market Forecast (2026-2031)
14.1 High Performance IMU Market Size Forecast
14.2 High Performance IMU Application Forecast
14.3 Competition by Players/Suppliers
14.4 High Performance IMU Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Honeywell International Inc.
15.1.1 Company Profile
15.1.2 Main Business and High Performance IMU Information
15.1.3 SWOT Analysis of Honeywell International Inc.
15.1.4 Honeywell International Inc. High Performance IMU Sales, Revenue, Price and Gross Margin (2021-2026)
15.2 Collins Aerospace
15.2.1 Company Profile
15.2.2 Main Business and High Performance IMU Information
15.2.3 SWOT Analysis of Collins Aerospace
15.2.4 Collins Aerospace High Performance IMU Sales, Revenue, Price and Gross Margin (2021-2026)
15.3 Analog Devices Inc.
15.3.1 Company Profile
15.3.2 Main Business and High Performance IMU Information
15.3.3 SWOT Analysis of Analog Devices Inc.
15.3.4 Analog Devices Inc. High Performance IMU Sales, Revenue, Price and Gross Margin (2021-2026)
15.4 Bosch Sensortec GmbH
15.4.1 Company Profile
15.4.2 Main Business and High Performance IMU Information
15.4.3 SWOT Analysis of Bosch Sensortec GmbH
15.4.4 Bosch Sensortec GmbH High Performance IMU Sales, Revenue, Price and Gross Margin (2021-2026)
15.5 TDK Corporation
15.5.1 Company Profile
15.5.2 Main Business and High Performance IMU Information
15.5.3 SWOT Analysis of TDK Corporation
15.5.4 TDK Corporation High Performance IMU Sales, Revenue, Price and Gross Margin (2021-2026)
15.6 Moog Inc.
15.6.1 Company Profile
15.6.2 Main Business and High Performance IMU Information
15.6.3 SWOT Analysis of Moog Inc.
15.6.4 Moog Inc. High Performance IMU Sales, Revenue, Price and Gross Margin (2021-2026)
15.7 Northrop Grumman Corporation
15.7.1 Company Profile
15.7.2 Main Business and High Performance IMU Information
15.7.3 SWOT Analysis of Northrop Grumman Corporation
15.7.4 Northrop Grumman Corporation High Performance IMU Sales, Revenue, Price and Gross Margin (2021-2026)
15.8 Safran SA
15.8.1 Company Profile
15.8.2 Main Business and High Performance IMU Information
15.8.3 SWOT Analysis of Safran SA
15.8.4 Safran SA High Performance IMU Sales, Revenue, Price and Gross Margin (2021-2026)
15.9 STMicroelectronics N.V.
15.9.1 Company Profile
15.9.2 Main Business and High Performance IMU Information
15.9.3 SWOT Analysis of STMicroelectronics N.V.
15.9.4 STMicroelectronics N.V. High Performance IMU Sales, Revenue, Price and Gross Margin (2021-2026)
Please ask for sample pages for full companies list
Table Research Scope of High Performance IMU Report
Table Data Sources of High Performance IMU Report
Table Major Assumptions of High Performance IMU Report
Table High Performance IMU Classification
Table High Performance IMU Applications
Table Drivers of High Performance IMU Market
Table Restraints of High Performance IMU Market
Table Opportunities of High Performance IMU Market
Table Threats of High Performance IMU Market
Table Raw Materials Suppliers
Table Different Production Methods of High Performance IMU
Table Cost Structure Analysis of High Performance IMU
Table Key End Users
Table Latest News of High Performance IMU Market
Table Merger and Acquisition
Table Planned/Future Project of High Performance IMU Market
Table Policy of High Performance IMU Market
Table 2021-2031 North America High Performance IMU Market Size
Table 2021-2031 North America High Performance IMU Market Size by Application
Table 2021-2026 North America High Performance IMU Key Players Revenue
Table 2021-2026 North America High Performance IMU Key Players Market Share
Table 2021-2031 North America High Performance IMU Market Size by Type
Table 2021-2031 United States High Performance IMU Market Size
Table 2021-2031 Canada High Performance IMU Market Size
Table 2021-2031 Mexico High Performance IMU Market Size
Table 2021-2031 South America High Performance IMU Market Size
Table 2021-2031 South America High Performance IMU Market Size by Application
Table 2021-2026 South America High Performance IMU Key Players Revenue
Table 2021-2026 South America High Performance IMU Key Players Market Share
Table 2021-2031 South America High Performance IMU Market Size by Type
Table 2021-2031 Brazil High Performance IMU Market Size
Table 2021-2031 Argentina High Performance IMU Market Size
Table 2021-2031 Chile High Performance IMU Market Size
Table 2021-2031 Peru High Performance IMU Market Size
Table 2021-2031 Asia & Pacific High Performance IMU Market Size
Table 2021-2031 Asia & Pacific High Performance IMU Market Size by Application
Table 2021-2026 Asia & Pacific High Performance IMU Key Players Revenue
Table 2021-2026 Asia & Pacific High Performance IMU Key Players Market Share
Table 2021-2031 Asia & Pacific High Performance IMU Market Size by Type
Table 2021-2031 China High Performance IMU Market Size
Table 2021-2031 India High Performance IMU Market Size
Table 2021-2031 Japan High Performance IMU Market Size
Table 2021-2031 South Korea High Performance IMU Market Size
Table 2021-2031 Southeast Asia High Performance IMU Market Size
Table 2021-2031 Australia High Performance IMU Market Size
Table 2021-2031 Europe High Performance IMU Market Size
Table 2021-2031 Europe High Performance IMU Market Size by Application
Table 2021-2026 Europe High Performance IMU Key Players Revenue
Table 2021-2026 Europe High Performance IMU Key Players Market Share
Table 2021-2031 Europe High Performance IMU Market Size by Type
Table 2021-2031 Germany High Performance IMU Market Size
Table 2021-2031 France High Performance IMU Market Size
Table 2021-2031 United Kingdom High Performance IMU Market Size
Table 2021-2031 Italy High Performance IMU Market Size
Table 2021-2031 Spain High Performance IMU Market Size
Table 2021-2031 Belgium High Performance IMU Market Size
Table 2021-2031 Netherlands High Performance IMU Market Size
Table 2021-2031 Austria High Performance IMU Market Size
Table 2021-2031 Poland High Performance IMU Market Size
Table 2021-2031 Russia High Performance IMU Market Size
Table 2021-2031 MEA High Performance IMU Market Size
Table 2021-2031 MEA High Performance IMU Market Size by Application
Table 2021-2026 MEA High Performance IMU Key Players Revenue
Table 2021-2026 MEA High Performance IMU Key Players Market Share
Table 2021-2031 MEA High Performance IMU Market Size by Type
Table 2021-2031 Egypt High Performance IMU Market Size
Table 2021-2031 Israel High Performance IMU Market Size
Table 2021-2031 South Africa High Performance IMU Market Size
Table 2021-2031 Gulf Cooperation Council Countries High Performance IMU Market Size
Table 2021-2031 Turkey High Performance IMU Market Size
Table 2021-2026 Global High Performance IMU Market Size by Region
Table 2021-2026 Global High Performance IMU Market Size Share by Region
Table 2021-2026 Global High Performance IMU Market Size by Application
Table 2021-2026 Global High Performance IMU Market Share by Application
Table 2021-2026 Global High Performance IMU Key Vendors Revenue
Table 2021-2026 Global High Performance IMU Key Vendors Market Share
Table 2021-2026 Global High Performance IMU Market Size by Type
Table 2021-2026 Global High Performance IMU Market Share by Type
Table 2026-2031 Global High Performance IMU Market Size by Region
Table 2026-2031 Global High Performance IMU Market Size Share by Region
Table 2026-2031 Global High Performance IMU Market Size by Application
Table 2026-2031 Global High Performance IMU Market Share by Application
Table 2026-2031 Global High Performance IMU Key Vendors Revenue
Table 2026-2031 Global High Performance IMU Key Vendors Market Share
Table 2026-2031 Global High Performance IMU Market Size by Type
Table 2026-2031 High Performance IMU Global Market Share by Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure High Performance IMU Picture
Figure 2021-2031 North America High Performance IMU Market Size and CAGR
Figure 2021-2031 South America High Performance IMU Market Size and CAGR
Figure 2021-2031 Asia & Pacific High Performance IMU Market Size and CAGR
Figure 2021-2031 Europe High Performance IMU Market Size and CAGR
Figure 2021-2031 MEA High Performance IMU Market Size and CAGR
Figure 2021-2026 Global High Performance IMU Market Size and Growth Rate
Figure 2026-2031 Global High Performance IMU Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |