Refractories Market Insights 2026, Analysis and Forecast to 2031
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Industry Characteristics and Strategic Context
The refractories industry constitutes a fundamental segment of the industrial materials sector, providing the critical heat-resistant linings required for all high-temperature manufacturing processes. Refractories are non-metallic materials designed to maintain their structural integrity and chemical stability at temperatures typically exceeding 1,000°C (1,832°F). Their primary function is to contain heat and protect industrial equipment from thermal, chemical, and mechanical erosion. The industry is characterized by its high dependence on heavy industrial output—most notably steel—and its essential role as a "consumable" infrastructure material that must be periodically replaced or maintained.
Strategically, the refractories market is shifting from a volume-driven model to a performance-driven one. Modern refractories are increasingly engineered for specific chemical environments, utilizing advanced material science to extend the lifespan of furnaces and kilns, thereby reducing industrial downtime. Furthermore, the industry is under significant pressure to decarbonize, as refractory production is energy-intensive. This has led to a technological evolution focused on circularity, with leading players prioritizing the recycling of spent refractory bricks and the development of "green" bonding systems that reduce carbon emissions during the curing process.
Based on strategic insights from major industrial consulting groups such as Boston Consulting Group (BCG) and Frost & Sullivan, alongside annual financial disclosures from top-tier listed refractory producers and steel industry associations, the global refractories market size is estimated to reach between USD 30.0 billion and USD 60.0 billion by 2025. The market is projected to expand at a compound annual growth rate (CAGR) of approximately 4.0% to 10.0% through 2030. This growth is fundamentally supported by large-scale infrastructure projects in emerging economies, the ongoing modernization of metallurgical processes, and the rising demand for high-performance glass and non-ferrous metals used in renewable energy technologies.
Regional Market Trends and Geographic Dynamics
The geographic distribution of the refractories market is intrinsically linked to the concentration of heavy industry, particularly steel and cement production hubs.
Asia-Pacific is the largest regional market, with an estimated annual growth range of 4.5% to 11.5%. China remains the global epicenter of refractory consumption, driven by its massive steel and cement sectors. However, the market trend in China is shifting from capacity expansion to high-end refractory solutions as the country implements stricter environmental regulations. India is emerging as a critical growth engine within the region, fueled by the "Make in India" initiative and a robust surge in infrastructure and residential construction. Japan and South Korea also maintain significant market shares, focusing on high-precision refractories for advanced electronics glass and specialized alloys.
North America represents a stable market with an estimated annual growth range of 3.0% to 7.5%. The United States is the primary driver, characterized by the revitalization of domestic manufacturing and the expansion of the natural gas industry. A key trend in North America is the high adoption rate of "monolithic" refractories (unshaped materials that can be cast or sprayed), which reduce labor costs and installation time compared to traditional bricklaying. The region also sees significant demand from the aerospace and defense sectors for high-temperature ceramic composites.
Europe is a sophisticated market with a projected growth range of 2.5% to 6.5%. Demand is concentrated in industrial heartlands such as Germany, Italy, and France. European market trends are heavily influenced by the "Green Deal" and sustainability targets. Consequently, there is a strong focus on "Service-Based Models," where refractory companies manage the entire lifecycle of the furnace lining for their clients, focusing on maximizing efficiency and recycling spent materials. The region is a leader in the development of low-carbon refractory formulations.
Latin America is an emerging market with projected growth between 3.5% and 8.0%. Brazil is the regional leader, supported by its extensive iron ore mining and steel manufacturing capabilities. Mexico also contributes significantly, driven by its integrated position in the North American automotive and industrial supply chain.
The Middle East & Africa (MEA) region is projected to grow at 4.0% to 9.5%. Growth is primarily fueled by the GCC countries, which are diversifying their economies through massive investments in aluminum smelting and infrastructure. The expansion of the mining sector in Africa also provides long-term demand for refractory materials in copper and gold processing.
Analysis of Application Segments and Development Trends
The refractories market is segmented by the end-user industry, with each application requiring specific material properties such as thermal shock resistance, abrasion resistance, or chemical inertness.
Iron & Steel: This remains the dominant application segment, growing at a CAGR of 4.0% to 9.0%. Refractories are used in blast furnaces, basic oxygen furnaces, and continuous casting tundishes. The trend is toward the use of high-alumina and carbon-containing refractories that can withstand the aggressive chemical environment of modern secondary metallurgy.
Cement & Lime: Growing at a CAGR of 3.5% to 8.5%. Refractories line the rotary kilns used in cement production. As the cement industry increasingly utilizes alternative fuels (such as waste-derived fuels), refractories must be engineered to resist more complex chemical vapors and higher thermal fluctuations.
Non-Ferrous Metals: A high-growth segment (5.0% to 11.0% growth). This includes the production of aluminum, copper, and nickel. The expansion of the electric vehicle (EV) market is a major driver, as EVs require large amounts of high-purity aluminum and copper, necessitating advanced refractory linings for smelting and holding furnaces.
Glass & Ceramics: Growing at a CAGR of 4.0% to 9.5%. The glass industry requires specialized "fused cast" refractories that do not contaminate the molten glass. The surge in demand for solar panel glass and pharmaceutical glass (vials) is creating a premium market for high-performance refractory solutions.
Others (Chemicals, Energy, Waste Incineration): Growing at 3.0% to 7.0%. This includes refractories for waste-to-energy plants and petrochemical reactors, where chemical resistance is the primary requirement.
Key Market Players and Competitive Landscape
The competitive landscape is characterized by a mix of diversified global giants, specialized technology leaders, and regional producers.
RHI Magnesita is the undisputed global leader, created through the merger of RHI and Magnesita. The company benefits from a vertically integrated supply chain, owning its own raw material mines (magnesite and dolomite), which provides a significant cost advantage and supply security. Vesuvius is a major player with a strong focus on "Flow Control" systems for the steel industry, emphasizing integrated solutions that combine hardware, refractories, and digital monitoring.
Krosaki Harima and Shinagawa Refractories represent the pinnacle of Japanese refractory engineering. These firms are renowned for their technical innovations in high-performance materials for the steel and glass sectors, often setting the global standard for durability and precision. Chosun Refractories Co., Ltd. is a dominant player in the South Korean market, benefiting from a long-standing strategic relationship with POSCO.
HarbisonWalker International (HWI) is the leading North American producer, known for its extensive distribution network and leadership in monolithic refractory technology. Imerys is a global leader in specialized refractory minerals and additives, providing the raw material foundation for many high-end formulations.
CoorsTek Inc. and Morgan Advanced Materials focus on the "Technical Ceramics" and high-temperature insulation segments. CoorsTek specializes in high-purity engineered ceramics for semiconductor and medical applications, while Morgan Advanced Materials is a leader in thermal ceramics and insulating fibers that help industries reduce energy consumption. Saint-Gobain SEFPRO (a division of Saint-Gobain) is the global benchmark for the glass industry, specializing in fused-cast refractories that are essential for high-quality flat glass and container glass production.
Industry Value Chain Analysis
The refractories value chain is a complex sequence involving mineral extraction, chemical processing, and life-cycle management.
Raw Material Sourcing and Upstream Mining The chain begins with the mining of minerals such as bauxite, magnesite, dolomite, chromite, and graphite. Value is added through the purification and "dead-burning" of these minerals at extremely high temperatures to create stable refractory grains. Integrated players like RHI Magnesita capture significant value here by controlling their own mineral assets.
Product Formulation and R&D Value is created through the "Recipe" development. Refractories are composed of aggregates, binders, and additives. Research and development teams focus on creating formulations that can resist specific chemical slags or thermal cycles. The shift toward "Bio-soluble" fibers and eco-friendly binders is a current high-value R&D priority.
Manufacturing and Shaping The production process involves pressing (for bricks) or mixing (for monolithics). Bricks must be fired in high-temperature tunnel kilns to achieve their final properties. Value is added through precision manufacturing that ensures tight dimensional tolerances, which are critical for stable furnace linings.
Logistics and Installation Due to their weight and bulk, logistics represent a significant portion of the total cost. Value-added services at this stage include "Just-in-Time" delivery to minimize onsite inventory and specialized installation services using automated robotic spraying or bricklaying machines.
Maintenance, Recycling, and End-of-Life The final stage involves the "Post-Mortem" analysis of spent refractories. High-value players are now offering "Circular Economy" services, where they take back used bricks, crush them, and re-incorporate the material into new products, helping clients meet sustainability goals.
Market Opportunities and Challenges
Opportunities: Green Steel Initiatives: The global transition to Hydrogen-based Direct Reduced Iron (DRI) and Electric Arc Furnaces (EAF) requires entirely new refractory configurations. This technological pivot offers a massive opportunity for companies that can provide linings optimized for hydrogen-rich environments. Energy Efficiency Demands: As global energy prices rise, industrial manufacturers are willing to pay a premium for high-insulation refractories that reduce heat loss, creating a high-margin market for advanced thermal ceramics. Recycling and Circularity: There is a significant opportunity to develop a closed-loop system for refractories. Companies that master the technology to separate and purify spent refractory minerals will lead the market in sustainability and cost-efficiency. Digitalization and Predictive Maintenance: The integration of sensors into furnace linings to monitor wear in real-time allows for "Predictive Maintenance." This software-as-a-service (SaaS) model represents a new recurring revenue stream for refractory providers.
Challenges: Raw Material Price Volatility: The industry is highly sensitive to the cost of raw minerals and energy. Geopolitical tensions in key mining regions (such as China or Brazil) can lead to sudden price spikes that squeeze manufacturer margins. Energy-Intensive Production: Refractory manufacturing itself involves high-temperature firing, making it a target for carbon taxes and environmental regulations. Transitioning kilns to renewable energy or carbon capture is a costly and technically difficult hurdle. Dependence on Cyclical Industries: The market’s heavy reliance on the steel and cement sectors makes it vulnerable to macroeconomic cycles and fluctuations in global infrastructure spending. Labor Shortages: The installation of refractories remains a highly skilled and physically demanding trade. A global shortage of skilled refractory masons is a growing challenge for the "Service and Installation" segment of the market. Substitution by Advanced Coatings: In certain mid-temperature applications, advanced ceramic coatings or high-performance alloys are emerging as substitutes for traditional refractory linings, limiting the growth potential in some niche industrial segments.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Refractories Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Refractories by Region
8.2 Import of Refractories by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Refractories Market in North America (2021-2031)
9.1 Refractories Market Size
9.2 Refractories Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Refractories Market in South America (2021-2031)
10.1 Refractories Market Size
10.2 Refractories Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Refractories Market in Asia & Pacific (2021-2031)
11.1 Refractories Market Size
11.2 Refractories Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Refractories Market in Europe (2021-2031)
12.1 Refractories Market Size
12.2 Refractories Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Refractories Market in MEA (2021-2031)
13.1 Refractories Market Size
13.2 Refractories Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Refractories Market (2021-2026)
14.1 Refractories Market Size
14.2 Refractories Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Refractories Market Forecast (2026-2031)
15.1 Refractories Market Size Forecast
15.2 Refractories Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Chosun Refractories Co.
15.1.1 Company Profile
15.1.2 Main Business and Refractories Information
15.1.3 SWOT Analysis of Chosun Refractories Co.
15.1.4 Chosun Refractories Co. Refractories Sales, Revenue, Price and Gross Margin (2021-2026)
15.2 Ltd.
15.2.1 Company Profile
15.2.2 Main Business and Refractories Information
15.2.3 SWOT Analysis of Ltd.
15.2.4 Ltd. Refractories Sales, Revenue, Price and Gross Margin (2021-2026)
15.3 CoorsTek Inc.
15.3.1 Company Profile
15.3.2 Main Business and Refractories Information
15.3.3 SWOT Analysis of CoorsTek Inc.
15.3.4 CoorsTek Inc. Refractories Sales, Revenue, Price and Gross Margin (2021-2026)
15.4 HarbisonWalker International
15.4.1 Company Profile
15.4.2 Main Business and Refractories Information
15.4.3 SWOT Analysis of HarbisonWalker International
15.4.4 HarbisonWalker International Refractories Sales, Revenue, Price and Gross Margin (2021-2026)
15.5 Imerys
15.5.1 Company Profile
15.5.2 Main Business and Refractories Information
15.5.3 SWOT Analysis of Imerys
15.5.4 Imerys Refractories Sales, Revenue, Price and Gross Margin (2021-2026)
15.6 Krosaki Harima
15.6.1 Company Profile
15.6.2 Main Business and Refractories Information
15.6.3 SWOT Analysis of Krosaki Harima
15.6.4 Krosaki Harima Refractories Sales, Revenue, Price and Gross Margin (2021-2026)
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Table Research Scope of Refractories Report
Table Data Sources of Refractories Report
Table Major Assumptions of Refractories Report
Table Refractories Classification
Table Refractories Applications List
Table Drivers of Refractories Market
Table Restraints of Refractories Market
Table Opportunities of Refractories Market
Table Threats of Refractories Market
Table Raw Materials Suppliers List
Table Different Production Methods of Refractories
Table Cost Structure Analysis of Refractories
Table Key End Users List
Table Latest News of Refractories Market
Table Merger and Acquisition List
Table Planned/Future Project of Refractories Market
Table Policy of Refractories Market
Table 2021-2031 Regional Export of Refractories
Table 2021-2031 Regional Import of Refractories
Table 2021-2031 Regional Trade Balance
Table 2021-2031 North America Refractories Market Size and Market Volume List
Table 2021-2031 North America Refractories Demand List by Application
Table 2021-2026 North America Refractories Key Players Sales List
Table 2021-2026 North America Refractories Key Players Market Share List
Table 2021-2031 North America Refractories Demand List by Type
Table 2021-2026 North America Refractories Price List by Type
Table 2021-2031 United States Refractories Market Size and Market Volume List
Table 2021-2031 United States Refractories Import & Export List
Table 2021-2031 Canada Refractories Market Size and Market Volume List
Table 2021-2031 Canada Refractories Import & Export List
Table 2021-2031 Mexico Refractories Market Size and Market Volume List
Table 2021-2031 Mexico Refractories Import & Export List
Table 2021-2031 South America Refractories Market Size and Market Volume List
Table 2021-2031 South America Refractories Demand List by Application
Table 2021-2026 South America Refractories Key Players Sales List
Table 2021-2026 South America Refractories Key Players Market Share List
Table 2021-2031 South America Refractories Demand List by Type
Table 2021-2026 South America Refractories Price List by Type
Table 2021-2031 Brazil Refractories Market Size and Market Volume List
Table 2021-2031 Brazil Refractories Import & Export List
Table 2021-2031 Argentina Refractories Market Size and Market Volume List
Table 2021-2031 Argentina Refractories Import & Export List
Table 2021-2031 Chile Refractories Market Size and Market Volume List
Table 2021-2031 Chile Refractories Import & Export List
Table 2021-2031 Peru Refractories Market Size and Market Volume List
Table 2021-2031 Peru Refractories Import & Export List
Table 2021-2031 Asia & Pacific Refractories Market Size and Market Volume List
Table 2021-2031 Asia & Pacific Refractories Demand List by Application
Table 2021-2026 Asia & Pacific Refractories Key Players Sales List
Table 2021-2026 Asia & Pacific Refractories Key Players Market Share List
Table 2021-2031 Asia & Pacific Refractories Demand List by Type
Table 2021-2026 Asia & Pacific Refractories Price List by Type
Table 2021-2031 China Refractories Market Size and Market Volume List
Table 2021-2031 China Refractories Import & Export List
Table 2021-2031 India Refractories Market Size and Market Volume List
Table 2021-2031 India Refractories Import & Export List
Table 2021-2031 Japan Refractories Market Size and Market Volume List
Table 2021-2031 Japan Refractories Import & Export List
Table 2021-2031 South Korea Refractories Market Size and Market Volume List
Table 2021-2031 South Korea Refractories Import & Export List
Table 2021-2031 Southeast Asia Refractories Market Size List
Table 2021-2031 Southeast Asia Refractories Market Volume List
Table 2021-2031 Southeast Asia Refractories Import List
Table 2021-2031 Southeast Asia Refractories Export List
Table 2021-2031 Australia Refractories Market Size and Market Volume List
Table 2021-2031 Australia Refractories Import & Export List
Table 2021-2031 Europe Refractories Market Size and Market Volume List
Table 2021-2031 Europe Refractories Demand List by Application
Table 2021-2026 Europe Refractories Key Players Sales List
Table 2021-2026 Europe Refractories Key Players Market Share List
Table 2021-2031 Europe Refractories Demand List by Type
Table 2021-2026 Europe Refractories Price List by Type
Table 2021-2031 Germany Refractories Market Size and Market Volume List
Table 2021-2031 Germany Refractories Import & Export List
Table 2021-2031 France Refractories Market Size and Market Volume List
Table 2021-2031 France Refractories Import & Export List
Table 2021-2031 United Kingdom Refractories Market Size and Market Volume List
Table 2021-2031 United Kingdom Refractories Import & Export List
Table 2021-2031 Italy Refractories Market Size and Market Volume List
Table 2021-2031 Italy Refractories Import & Export List
Table 2021-2031 Spain Refractories Market Size and Market Volume List
Table 2021-2031 Spain Refractories Import & Export List
Table 2021-2031 Belgium Refractories Market Size and Market Volume List
Table 2021-2031 Belgium Refractories Import & Export List
Table 2021-2031 Netherlands Refractories Market Size and Market Volume List
Table 2021-2031 Netherlands Refractories Import & Export List
Table 2021-2031 Austria Refractories Market Size and Market Volume List
Table 2021-2031 Austria Refractories Import & Export List
Table 2021-2031 Poland Refractories Market Size and Market Volume List
Table 2021-2031 Poland Refractories Import & Export List
Table 2021-2031 Russia Refractories Market Size and Market Volume List
Table 2021-2031 Russia Refractories Import & Export List
Table 2021-2031 MEA Refractories Market Size and Market Volume List
Table 2021-2031 MEA Refractories Demand List by Application
Table 2021-2026 MEA Refractories Key Players Sales List
Table 2021-2026 MEA Refractories Key Players Market Share List
Table 2021-2031 MEA Refractories Demand List by Type
Table 2021-2026 MEA Refractories Price List by Type
Table 2021-2031 Egypt Refractories Market Size and Market Volume List
Table 2021-2031 Egypt Refractories Import & Export List
Table 2021-2031 Israel Refractories Market Size and Market Volume List
Table 2021-2031 Israel Refractories Import & Export List
Table 2021-2031 South Africa Refractories Market Size and Market Volume List
Table 2021-2031 South Africa Refractories Import & Export List
Table 2021-2031 Gulf Cooperation Council Countries Refractories Market Size and Market Volume List
Table 2021-2031 Gulf Cooperation Council Countries Refractories Import & Export List
Table 2021-2031 Turkey Refractories Market Size and Market Volume List
Table 2021-2031 Turkey Refractories Import & Export List
Table 2021-2026 Global Refractories Market Size List by Region
Table 2021-2026 Global Refractories Market Size Share List by Region
Table 2021-2026 Global Refractories Market Volume List by Region
Table 2021-2026 Global Refractories Market Volume Share List by Region
Table 2021-2026 Global Refractories Demand List by Application
Table 2021-2026 Global Refractories Demand Market Share List by Application
Table 2021-2026 Global Refractories Capacity List
Table 2021-2026 Global Refractories Key Vendors Capacity Share List
Table 2021-2026 Global Refractories Key Vendors Production List
Table 2021-2026 Global Refractories Key Vendors Production Share List
Table 2021-2026 Global Refractories Key Vendors Production Value List
Table 2021-2026 Global Refractories Key Vendors Production Value Share List
Table 2021-2026 Global Refractories Demand List by Type
Table 2021-2026 Global Refractories Demand Market Share List by Type
Table 2021-2026 Regional Refractories Price List
Table 2026-2031 Global Refractories Market Size List by Region
Table 2026-2031 Global Refractories Market Size Share List by Region
Table 2026-2031 Global Refractories Market Volume List by Region
Table 2026-2031 Global Refractories Market Volume Share List by Region
Table 2026-2031 Global Refractories Demand List by Application
Table 2026-2031 Global Refractories Demand Market Share List by Application
Table 2026-2031 Global Refractories Capacity List
Table 2026-2031 Global Refractories Key Vendors Capacity Share List
Table 2026-2031 Global Refractories Key Vendors Production List
Table 2026-2031 Global Refractories Key Vendors Production Share List
Table 2026-2031 Global Refractories Key Vendors Production Value List
Table 2026-2031 Global Refractories Key Vendors Production Value Share List
Table 2026-2031 Global Refractories Demand List by Type
Table 2026-2031 Global Refractories Demand Market Share List by Type
Table 2026-2031 Refractories Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Refractories Picture
Figure 2021-2031 Regional Trade Balance
Figure 2021-2031 North America Refractories Market Size and CAGR
Figure 2021-2031 North America Refractories Market Volume and CAGR
Figure 2021-2031 South America Refractories Market Size and CAGR
Figure 2021-2031 South America Refractories Market Volume and CAGR
Figure 2021-2031 Asia & Pacific Refractories Market Size and CAGR
Figure 2021-2031 Asia & Pacific Refractories Market Volume and CAGR
Figure 2021-2031 Europe Refractories Market Size and CAGR
Figure 2021-2031 Europe Refractories Market Volume and CAGR
Figure 2021-2031 MEA Refractories Market Size and CAGR
Figure 2021-2031 MEA Refractories Market Volume and CAGR
Figure 2021-2026 Global Refractories Capacity Production and Growth Rate
Figure 2021-2026 Global Refractories Production Value and Growth Rate
Figure 2026-2031 Global Refractories Capacity Production and Growth Rate
Figure 2026-2031 Global Refractories Production Value and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |