Carrier Screening Market Insights 2026, Analysis and Forecast to 2031
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Industry Characteristics and Technological Evolution
The carrier screening market represents a vital and rapidly expanding segment of the reproductive health and clinical genomics industry. Carrier screening involves testing individuals or couples who do not display symptoms of a genetic disorder but may carry a recessive or X-linked gene mutation that could be passed on to their offspring. This industry is characterized by a significant transition in clinical standards: moving away from traditional "Targeted Disease Carrier Screening," which focused on specific ethnicities or family histories, toward "Expanded Carrier Screening" (ECS). ECS utilizes high-throughput technologies to screen for hundreds of genetic conditions simultaneously, regardless of the patient's ethnic background.
A defining characteristic of this market is its heavy reliance on Next-Generation Sequencing (NGS). The dramatic reduction in the cost of sequencing over the last decade has democratized access to genetic information, allowing carrier screening to evolve from an expensive, niche service into a standard-of-care component of preconception and early pregnancy counseling. The industry is also characterized by a shift toward digital integration, where results are delivered via secure portals accompanied by tele-genetic counseling, addressing the global shortage of genetic specialists.
Based on an analysis of strategic financial data from leading genomic firms, clinical guidelines from organizations such as the American College of Obstetricians and Gynecologists (ACOG), and research from premier consultancies such as BCG, McKinsey, and Frost & Sullivan, the global carrier screening market size is estimated to reach between USD 1.0 billion and USD 2.0 billion by 2025. The market is projected to expand at a compound annual growth rate (CAGR) of approximately 6.0% to 15.0% through 2030. This growth is fundamentally supported by increasing maternal age in developed economies, rising awareness of genetic disorders, and the expansion of insurance coverage for pan-ethnic screening panels.
Regional Market Trends and Geographic Dynamics
The geographic demand for carrier screening is shaped by regional healthcare policies, cultural attitudes toward reproductive planning, and the availability of advanced molecular diagnostic infrastructure.
North America remains the largest regional market, with an estimated annual growth range of 5.5% to 11.5%. The United States is the global leader in clinical adoption, driven by strong professional society recommendations and a robust private insurance landscape. The trend in North America is increasingly focused on "preconception" rather than "prenatal" testing, as clinicians emphasize the value of reproductive autonomy before a pregnancy is established. The presence of major commercial laboratories and specialized genomic tech firms facilitates rapid market penetration of new, broader panels.
The Asia-Pacific (APAC) region is expected to witness the most dynamic expansion, with a projected CAGR between 8.5% and 17.5%. Growth is spearheaded by China and India, where large population bases and a rising middle class are increasing the demand for premium maternal-fetal medicine. In China, government initiatives to reduce the national burden of birth defects are driving the integration of carrier screening into public health programs. In India, MedGenome and other regional players are expanding access to screening for common regional conditions such as Thalassemia and Spinal Muscular Atrophy (SMA).
Europe represents a stable and highly regulated market, with an estimated growth range of 4.5% to 10.0%. Germany, the United Kingdom, and France are the key hubs. European market trends are defined by a mix of public and private healthcare models. In several European countries, there is an ongoing debate regarding the standardization of expanded panels versus targeted screening, leading to a focus on evidence-based panel selection and high regulatory compliance under the IVDR framework.
Latin America is an emerging market with projected growth in the range of 4.0% to 9.5%. Brazil and Mexico are the primary drivers, supported by an increasing number of private diagnostic clinics and partnerships between local labs and international genomic giants.
The Middle East & Africa (MEA) region is projected to grow at 5.0% to 11.0%. This region presents a unique opportunity due to high rates of consanguinity in certain populations, which increases the incidence of recessive disorders. Countries like Saudi Arabia and the UAE are investing in national genome projects that include carrier screening components to improve long-term public health outcomes and reduce the economic burden of rare diseases.
Analysis of Screening Types and End-User Segments
The market is segmented by the scope of the genetic analysis and the clinical environment where the test is ordered and processed.
By Type: Expanded Carrier Screening (ECS): This is the fastest-growing segment, with a CAGR of 7.5% to 16.5%. ECS panels can screen for over 250 disorders simultaneously. The value proposition lies in its pan-ethnic utility, which removes the bias of self-reported ethnicity and provides a more comprehensive risk assessment. Targeted Disease Carrier Screening: Growing at a more modest rate of 3.0% to 6.5%. While ECS is becoming the preferred method, targeted screening remains relevant for specific high-risk populations or in resource-limited settings where cost and data complexity are significant barriers.
By Application (End Users): Laboratories: The largest end-user segment, growing at 6.0% to 14.5% annually. This includes both large-scale commercial reference labs and specialized molecular pathology labs that process high volumes of samples using automated NGS platforms. Hospitals: Growing at 5.5% to 11.0%. Hospitals are increasingly bringing carrier screening in-house to integrate results more closely with patient electronic health records (EHR) and provide faster turnaround times for high-risk obstetric cases. Physician Offices & Clinics: Growing at 7.0% to 15.5%. This segment represents the "front line" of screening, where OB-GYNs and fertility specialists offer testing directly to patients. The growth is fueled by the availability of "sample-to-result" services where the lab handles all logistics and counseling. Other End Users: Including research institutes and non-profit organizations focused on rare disease prevention, growing at 4.0% to 8.0%.
Key Market Players and Competitive Landscape
The carrier screening market is characterized by a mix of sequencing technology providers, large-scale commercial reference laboratories, and specialized genomic testing innovators.
Natera, Inc. and Invitae Corporation are prominent leaders in the clinical testing space. Natera focuses on high-performance screening utilizing advanced bioinformatics to deliver precise results, particularly for its "Horizon" panel. Invitae has been a central driver in the democratization of genetic testing, emphasizing a low-price, high-volume strategy aimed at making carrier screening accessible to the general population.
Illumina, Inc. and Thermo Fisher Scientific, Inc. represent the "Infrastructure and Technology" layer of the market. Illumina’s sequencing platforms and "VeriSeq" workflows are the primary technologies utilized by labs worldwide. Thermo Fisher provides the Ion Torrent platforms and a vast array of reagents and consumables required for high-throughput molecular analysis.
Quest Diagnostics Incorporated and Laboratory Corporation of America Holdings (LabCorp) are the dominant commercial reference laboratories. Their massive logistics networks and established relationships with insurance providers allow them to offer carrier screening as part of a broader suite of prenatal and routine health tests. BioReference Laboratories (a division of OPKO Health) also plays a significant role in this large-scale commercial segment.
Specialized and regional innovators are defining niche segments and expanding geographic reach. Myriad Genetics, Inc. (through its Foresight panel) and Fulgent Genetics, Inc. focus on high-fidelity, comprehensive panels with advanced clinical reporting. Centogene GmbH and MedGenome are critical players in the rare disease and emerging market segments, respectively, leveraging unique genomic databases to refine screening for diverse populations.
Other notable participants include Eurofins Scientific (providing global diagnostic services), BGI Genomics (a major force in APAC), and F. Hoffmann-La Roche Ltd, which continues to integrate genomic insights into its broader healthcare offerings. Otogenetics Corporation and GeneTech provide specialized sequencing and molecular services that support the broader ecosystem of independent clinics and researchers.
Industry Value Chain Analysis
The carrier screening value chain is a complex sequence involving biological sample collection, high-complexity laboratory analysis, and sophisticated clinical interpretation.
Patient Counseling and Sample Collection The chain begins at the point of care, where a physician or genetic counselor identifies a candidate for screening. Value is added here through "Informed Consent" and education. The physical sample (usually blood or saliva) is collected and prepared for transport.
Logistics and Sample Accessioning Specimens must be transported to a centralized lab. Large players like Quest and LabCorp add significant value through their secure, cold-chain logistics networks, ensuring sample stability and tracking from the clinic to the sequencer.
Molecular Analysis (The Technical Core) This is the most technology-intensive stage. DNA is extracted, libraries are prepared, and the sample is sequenced on an NGS platform. Value is derived from "Throughput" and "Accuracy." The use of automated liquid handling and high-fidelity enzymes is critical to minimize errors and reduce the cost per test.
Bioinformatics and Variant Interpretation Once the raw sequencing data is generated, it must be analyzed to identify pathogenic variants. This is a point of high value-add for firms like Natera and Illumina, which develop proprietary algorithms to distinguish between benign polymorphisms and disease-causing mutations.
Clinical Reporting and Genetic Counseling The final stage is the delivery of a clinical report. Because these results have profound implications for future children, value is added through integrated "Genetic Counseling Services." Providing a clear, actionable report that explains the risks and the options (such as IVF with PGT-M) is the ultimate output of the value chain.
Market Opportunities and Challenges
Opportunities: Universal Preconception Screening: There is a massive opportunity to shift the market from prenatal (during pregnancy) to preconception testing. Testing before pregnancy allows couples to consider all reproductive options, including IVF with preimplantation genetic testing, which is a high-margin growth area. Integration with Fertility Services: As the use of Assisted Reproductive Technology (ART) grows globally, the integration of carrier screening as a mandatory first step in the IVF journey represents a significant market expansion opportunity. Expansion into Low-Middle Income Countries (LMICs): Developing low-cost, targeted panels for regional disorders in APAC, Africa, and Latin America offers a high-volume opportunity to reduce global birth defect rates. Multi-Omic Integration: Future opportunities lie in combining carrier screening with other prenatal tests (like NIPT) and newborn screening, creating a "Life-Cycle Genomic Management" model for families.
Challenges: Variant Interpretation Uncertainty: As panels expand to include hundreds of genes, the discovery of "Variants of Uncertain Significance" (VUS) can lead to patient anxiety and clinical confusion, requiring intensive counseling resources. Ethical and Social Concerns: The rise of expanded screening prompts ongoing debates regarding the "medicalization" of pregnancy and the potential for societal pressure regarding reproductive choices. Reimbursement and Market Access: While coverage is improving, many private and public insurers still restrict reimbursement to targeted panels or high-risk patients, limiting the growth of the pan-ethnic expanded screening segment. Data Privacy and Security: Handling the sensitive genetic data of millions of healthy individuals requires state-of-the-art cybersecurity and strict adherence to evolving data protection laws (like GDPR and HIPAA). Complexity of Genetic Counseling: There is a global shortage of qualified genetic counselors. Markets that cannot provide automated or scalable counseling solutions will struggle to manage the volume of results generated by large ECS panels.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Carrier Screening Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Carrier Screening Market in North America (2021-2031)
8.1 Carrier Screening Market Size
8.2 Carrier Screening Market by End Use
8.3 Competition by Players/Suppliers
8.4 Carrier Screening Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Carrier Screening Market in South America (2021-2031)
9.1 Carrier Screening Market Size
9.2 Carrier Screening Market by End Use
9.3 Competition by Players/Suppliers
9.4 Carrier Screening Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Carrier Screening Market in Asia & Pacific (2021-2031)
10.1 Carrier Screening Market Size
10.2 Carrier Screening Market by End Use
10.3 Competition by Players/Suppliers
10.4 Carrier Screening Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Carrier Screening Market in Europe (2021-2031)
11.1 Carrier Screening Market Size
11.2 Carrier Screening Market by End Use
11.3 Competition by Players/Suppliers
11.4 Carrier Screening Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Carrier Screening Market in MEA (2021-2031)
12.1 Carrier Screening Market Size
12.2 Carrier Screening Market by End Use
12.3 Competition by Players/Suppliers
12.4 Carrier Screening Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Carrier Screening Market (2021-2026)
13.1 Carrier Screening Market Size
13.2 Carrier Screening Market by End Use
13.3 Competition by Players/Suppliers
13.4 Carrier Screening Market Size by Type
Chapter 14 Global Carrier Screening Market Forecast (2026-2031)
14.1 Carrier Screening Market Size Forecast
14.2 Carrier Screening Application Forecast
14.3 Competition by Players/Suppliers
14.4 Carrier Screening Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Natera
15.1.1 Company Profile
15.1.2 Main Business and Carrier Screening Information
15.1.3 SWOT Analysis of Natera
15.1.4 Natera Carrier Screening Sales, Revenue, Price and Gross Margin (2021-2026)
15.2 Inc.
15.2.1 Company Profile
15.2.2 Main Business and Carrier Screening Information
15.2.3 SWOT Analysis of Inc.
15.2.4 Inc. Carrier Screening Sales, Revenue, Price and Gross Margin (2021-2026)
15.3 Illumina
15.3.1 Company Profile
15.3.2 Main Business and Carrier Screening Information
15.3.3 SWOT Analysis of Illumina
15.3.4 Illumina Carrier Screening Sales, Revenue, Price and Gross Margin (2021-2026)
15.4 Inc.
15.4.1 Company Profile
15.4.2 Main Business and Carrier Screening Information
15.4.3 SWOT Analysis of Inc.
15.4.4 Inc. Carrier Screening Sales, Revenue, Price and Gross Margin (2021-2026)
15.5 Invitae Corporation
15.5.1 Company Profile
15.5.2 Main Business and Carrier Screening Information
15.5.3 SWOT Analysis of Invitae Corporation
15.5.4 Invitae Corporation Carrier Screening Sales, Revenue, Price and Gross Margin (2021-2026)
15.6 Quest Diagnostics Incorporated
15.6.1 Company Profile
15.6.2 Main Business and Carrier Screening Information
15.6.3 SWOT Analysis of Quest Diagnostics Incorporated
15.6.4 Quest Diagnostics Incorporated Carrier Screening Sales, Revenue, Price and Gross Margin (2021-2026)
15.7 Eurofins Scientific
15.7.1 Company Profile
15.7.2 Main Business and Carrier Screening Information
15.7.3 SWOT Analysis of Eurofins Scientific
15.7.4 Eurofins Scientific Carrier Screening Sales, Revenue, Price and Gross Margin (2021-2026)
15.8 Fulgent Genetics
15.8.1 Company Profile
15.8.2 Main Business and Carrier Screening Information
15.8.3 SWOT Analysis of Fulgent Genetics
15.8.4 Fulgent Genetics Carrier Screening Sales, Revenue, Price and Gross Margin (2021-2026)
15.9 Inc.
15.9.1 Company Profile
15.9.2 Main Business and Carrier Screening Information
15.9.3 SWOT Analysis of Inc.
15.9.4 Inc. Carrier Screening Sales, Revenue, Price and Gross Margin (2021-2026)
15.10 MedGenome
15.10.1 Company Profile
15.10.2 Main Business and Carrier Screening Information
15.10.3 SWOT Analysis of MedGenome
15.10.4 MedGenome Carrier Screening Sales, Revenue, Price and Gross Margin (2021-2026)
15.11 BioReference Laboratories
15.11.1 Company Profile
15.11.2 Main Business and Carrier Screening Information
15.11.3 SWOT Analysis of BioReference Laboratories
15.11.4 BioReference Laboratories Carrier Screening Sales, Revenue, Price and Gross Margin (2021-2026)
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Table Research Scope of Carrier Screening Report
Table Data Sources of Carrier Screening Report
Table Major Assumptions of Carrier Screening Report
Table Carrier Screening Classification
Table Carrier Screening Applications
Table Drivers of Carrier Screening Market
Table Restraints of Carrier Screening Market
Table Opportunities of Carrier Screening Market
Table Threats of Carrier Screening Market
Table Raw Materials Suppliers
Table Different Production Methods of Carrier Screening
Table Cost Structure Analysis of Carrier Screening
Table Key End Users
Table Latest News of Carrier Screening Market
Table Merger and Acquisition
Table Planned/Future Project of Carrier Screening Market
Table Policy of Carrier Screening Market
Table 2021-2031 North America Carrier Screening Market Size
Table 2021-2031 North America Carrier Screening Market Size by Application
Table 2021-2026 North America Carrier Screening Key Players Revenue
Table 2021-2026 North America Carrier Screening Key Players Market Share
Table 2021-2031 North America Carrier Screening Market Size by Type
Table 2021-2031 United States Carrier Screening Market Size
Table 2021-2031 Canada Carrier Screening Market Size
Table 2021-2031 Mexico Carrier Screening Market Size
Table 2021-2031 South America Carrier Screening Market Size
Table 2021-2031 South America Carrier Screening Market Size by Application
Table 2021-2026 South America Carrier Screening Key Players Revenue
Table 2021-2026 South America Carrier Screening Key Players Market Share
Table 2021-2031 South America Carrier Screening Market Size by Type
Table 2021-2031 Brazil Carrier Screening Market Size
Table 2021-2031 Argentina Carrier Screening Market Size
Table 2021-2031 Chile Carrier Screening Market Size
Table 2021-2031 Peru Carrier Screening Market Size
Table 2021-2031 Asia & Pacific Carrier Screening Market Size
Table 2021-2031 Asia & Pacific Carrier Screening Market Size by Application
Table 2021-2026 Asia & Pacific Carrier Screening Key Players Revenue
Table 2021-2026 Asia & Pacific Carrier Screening Key Players Market Share
Table 2021-2031 Asia & Pacific Carrier Screening Market Size by Type
Table 2021-2031 China Carrier Screening Market Size
Table 2021-2031 India Carrier Screening Market Size
Table 2021-2031 Japan Carrier Screening Market Size
Table 2021-2031 South Korea Carrier Screening Market Size
Table 2021-2031 Southeast Asia Carrier Screening Market Size
Table 2021-2031 Australia Carrier Screening Market Size
Table 2021-2031 Europe Carrier Screening Market Size
Table 2021-2031 Europe Carrier Screening Market Size by Application
Table 2021-2026 Europe Carrier Screening Key Players Revenue
Table 2021-2026 Europe Carrier Screening Key Players Market Share
Table 2021-2031 Europe Carrier Screening Market Size by Type
Table 2021-2031 Germany Carrier Screening Market Size
Table 2021-2031 France Carrier Screening Market Size
Table 2021-2031 United Kingdom Carrier Screening Market Size
Table 2021-2031 Italy Carrier Screening Market Size
Table 2021-2031 Spain Carrier Screening Market Size
Table 2021-2031 Belgium Carrier Screening Market Size
Table 2021-2031 Netherlands Carrier Screening Market Size
Table 2021-2031 Austria Carrier Screening Market Size
Table 2021-2031 Poland Carrier Screening Market Size
Table 2021-2031 Russia Carrier Screening Market Size
Table 2021-2031 MEA Carrier Screening Market Size
Table 2021-2031 MEA Carrier Screening Market Size by Application
Table 2021-2026 MEA Carrier Screening Key Players Revenue
Table 2021-2026 MEA Carrier Screening Key Players Market Share
Table 2021-2031 MEA Carrier Screening Market Size by Type
Table 2021-2031 Egypt Carrier Screening Market Size
Table 2021-2031 Israel Carrier Screening Market Size
Table 2021-2031 South Africa Carrier Screening Market Size
Table 2021-2031 Gulf Cooperation Council Countries Carrier Screening Market Size
Table 2021-2031 Turkey Carrier Screening Market Size
Table 2021-2026 Global Carrier Screening Market Size by Region
Table 2021-2026 Global Carrier Screening Market Size Share by Region
Table 2021-2026 Global Carrier Screening Market Size by Application
Table 2021-2026 Global Carrier Screening Market Share by Application
Table 2021-2026 Global Carrier Screening Key Vendors Revenue
Table 2021-2026 Global Carrier Screening Key Vendors Market Share
Table 2021-2026 Global Carrier Screening Market Size by Type
Table 2021-2026 Global Carrier Screening Market Share by Type
Table 2026-2031 Global Carrier Screening Market Size by Region
Table 2026-2031 Global Carrier Screening Market Size Share by Region
Table 2026-2031 Global Carrier Screening Market Size by Application
Table 2026-2031 Global Carrier Screening Market Share by Application
Table 2026-2031 Global Carrier Screening Key Vendors Revenue
Table 2026-2031 Global Carrier Screening Key Vendors Market Share
Table 2026-2031 Global Carrier Screening Market Size by Type
Table 2026-2031 Carrier Screening Global Market Share by Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Carrier Screening Picture
Figure 2021-2031 North America Carrier Screening Market Size and CAGR
Figure 2021-2031 South America Carrier Screening Market Size and CAGR
Figure 2021-2031 Asia & Pacific Carrier Screening Market Size and CAGR
Figure 2021-2031 Europe Carrier Screening Market Size and CAGR
Figure 2021-2031 MEA Carrier Screening Market Size and CAGR
Figure 2021-2026 Global Carrier Screening Market Size and Growth Rate
Figure 2026-2031 Global Carrier Screening Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |