Automated Sample Storage Systems Market Insights 2026, Analysis and Forecast to 2031

By: HDIN Research Published: 2026-01-02 Pages: 88
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Automated Sample Storage Systems Market Summary

Industry Characteristics and Technological Paradigm

Automated Sample Storage Systems represent a critical infrastructure within the life sciences and biotechnology sectors, designed to manage, store, and retrieve biological or chemical samples with minimal human intervention. These systems integrate advanced robotics, climate control, and sophisticated software platforms to ensure sample integrity over extended periods. The shift from manual, labor-intensive storage to automated solutions is driven by the need for "sample-to-insight" continuity, where data integrity is as valuable as the physical sample itself. Modern systems are characterized by their ability to operate at ultra-low temperatures (down to -80°C or -190°C in liquid nitrogen phases) while maintaining a precise audit trail, which is essential for regulatory compliance and reproducible research.

A defining characteristic of this industry is the integration of "Smart Laboratory" concepts. This involves the use of Internet of Things (IoT) sensors to monitor temperature fluctuations in real-time and AI-driven predictive maintenance to prevent system failures. Furthermore, the market is moving toward modularity, allowing laboratories to scale their storage capacity as their biobanks grow. The value proposition of these systems extends beyond simple storage; they significantly reduce the footprint of laboratory space, minimize the risk of sample degradation due to human error, and accelerate the speed of high-throughput screening in drug discovery.

Based on strategic analysis of corporate annual reports from sector leaders, industrial data from the International Society for Biological and Environmental Repositories (ISBER), and research from premier consultancies such as BCG and Frost & Sullivan, the global automated sample storage systems market size is estimated to reach between USD 1.0 billion and USD 2.0 billion by 2025. The market is projected to expand at a compound annual growth rate (CAGR) of approximately 7.0% to 15.0%. This robust growth reflects the increasing investment in personalized medicine, the expansion of clinical trial repositories, and the rising demand for sophisticated compound libraries in the pharmaceutical industry.

Regional Market Trends and Geographic Dynamics

The geographic distribution of the automated sample storage market is closely aligned with the concentration of biotechnology clusters, national healthcare spending, and the establishment of large-scale genomic initiatives.

North America is the preeminent market, with a projected annual growth range of 7.5% to 12.0%. The United States is the central hub for innovation, driven by massive federal funding through the National Institutes of Health (NIH) and a dense network of private pharmaceutical giants. The trend in this region is focused on the "centralization" of biobanking, where large academic medical centers and private biotechs are consolidating their repositories into mega-automated facilities. The adoption of AI-integrated storage solutions is highest in this region, as companies seek to maximize the value of their historical sample collections.

The Asia-Pacific (APAC) region is expected to witness the most dynamic growth, with an estimated CAGR between 9.5% and 16.5%. China, Japan, and South Korea are the primary drivers. China’s "Five-Year Plan" emphasizes the development of precision medicine and the establishment of massive national gene banks, which has created a surge in demand for large-scale automated storage. In Japan and South Korea, an aging population is driving intensive research into regenerative medicine and stem cell therapy, necessitating reliable automated cryogenic storage. Furthermore, the region is seeing a rise in local players who are offering competitive pricing, challenging the traditional dominance of Western vendors.

Europe represents a significant and stable market with an estimated growth range of 6.5% to 11.0%. The market is anchored by Germany, Switzerland, and the United Kingdom. Europe is characterized by a high degree of international collaboration in biobanking, such as the BBMRI-ERIC network. Trends in Europe are heavily influenced by stringent data privacy laws (GDPR) and ethical standards for biological sample handling. There is a strong movement toward sustainable laboratory practices, prompting manufacturers to innovate in energy-efficient cooling systems and eco-friendly refrigerants.

Latin America is an emerging market with projected growth in the range of 5.0% to 9.5%. Brazil and Mexico are the lead consumers, with demand emerging from the expansion of local clinical research and the establishment of national biodiversity banks. While the market is currently smaller than the northern regions, the increasing modernization of public health labs provides a steady growth avenue.

The Middle East and Africa (MEA) region is projected to grow at 5.5% to 10.5%. Growth is spearheaded by Saudi Arabia and the UAE, which are investing heavily in genomic research and "National Biobank" projects to understand the genetic basis of local health conditions. The demand here is for high-end, turn-key automated solutions that can operate reliably in challenging environmental conditions.

Analysis of Product Types, Samples, and Applications

The market is segmented by the technical nature of the storage system, the types of samples managed, and the profiles of the end-users.

By Product Type: Automated Compound Storage System: This segment is vital for drug discovery and is estimated to grow at a CAGR of 8.0% to 14.0%. These systems manage small molecule libraries and chemical compounds, often integrated with environmental controls to prevent oxidation or degradation. Automated Liquid Handling Systems: Growing at 7.0% to 13.0%, these systems are the "workhorses" of the lab, ensuring precise transfer of samples between storage and testing plates. Integration between storage and handling is a key trend in "omni-automated" labs. Other Systems: Includes specialized cryogenic storage and transport systems, showing a CAGR of 6.0% to 11.0%.

By Sample Type: Biological Samples: This is the largest and fastest-growing segment (8.5% to 15.5% CAGR). It includes blood, tissue, DNA, RNA, and stem cells. The rise of mRNA vaccines and cell therapies has made the secure, automated storage of these heat-sensitive samples a global priority. Compound Samples: Growing at 6.0% to 10.0%, primarily used in the early stages of the drug discovery pipeline. Other Samples: Includes environmental samples and agricultural seeds, growing at 4.0% to 7.5%.

By Application: Pharmaceutical and Biotech Companies: The dominant application segment, growing at 8.0% to 14.5%. These entities utilize automation to manage massive R&D pipelines and clinical trial samples across global sites. Biobanks: A high-growth area (9.0% to 15.5% CAGR) as national and private repositories transition from manual freezers to automated systems to handle the millions of samples generated by genomic sequencing projects. Academic and Research Institutions: Growing at 6.0% to 10.0%, driven by university-led consortia and specialized research centers focusing on chronic diseases. Others: Including forensic labs and food safety agencies, growing at 5.0% to 8.5%.

Key Market Players and Competitive Landscape

The market is characterized by a mix of diversified life science conglomerates, specialized automation firms, and emerging technology innovators.

Thermo Fisher Scientific, Inc. and Danaher (through its various life science platforms) are the industry leaders with the most comprehensive portfolios. Thermo Fisher offers an integrated ecosystem of automated freezers, liquid handling, and LIMS (Laboratory Information Management Systems) software. Danaher focuses on high-precision automation and workflow integration, particularly in the bioprocessing and drug discovery segments.

Hamilton Company and Tecan Group Ltd. are the preeminent names in liquid handling and modular automation. Hamilton is renowned for its high-end, customizable storage solutions that can scale from small labs to national biobanks. Tecan is a leader in integrating robotics with diagnostic workflows, focusing on high-reliability systems for clinical and pharmaceutical applications.

Azenta US, Inc. (formerly Brooks Automation) and LiCONiC AG are specialized leaders in the storage segment. Azenta has established itself as a pure-play leader in life sciences sample management, offering everything from consumables to massive automated storehouses. LiCONiC is highly valued for its expertise in climate-controlled robotics, providing systems that can operate in the most demanding temperature and humidity conditions.

Emerging and niche players like SPT Labtech Ltd. and MICRONIC provide specialized solutions in low-volume liquid handling and sample traceability (coding and tracking). ASKION GmbH is a recognized expert in automated cryogenic storage (below -130°C), while Haier Biomedical has rapidly expanded its footprint from China to global markets, offering competitive, automated cold-chain solutions. MEGAROBO is a rising star in the integration of AI and collaborative robotics within the automated lab space, targeting the next generation of intelligent storage.

Industry Value Chain Analysis

The value chain of automated sample storage is a sophisticated network that integrates advanced hardware engineering with complex software ecosystems.

Upstream: Components and Sub-systems The chain starts with the procurement of specialized components: high-torque robotics, precision sensors, vacuum-insulated panels, and ultra-low temperature compressors. A critical upstream value-add is the development of RFID and 2D-barcode technology, which ensures that every individual sample is uniquely identifiable and traceable.

Midstream: System Design, Integration, and Software This is the core of the value chain. Manufacturers design the mechanical structure and integrate the robotics. However, the true "value" increasingly resides in the software layer—the Middleware that connects the physical storage unit to the laboratory's LIMS or ERP system. This stage involves significant validation processes to meet international standards such as ISO 20387 (Biobanking) and 21 CFR Part 11 (Electronic Records).

Distribution, Installation, and Support Due to the size and complexity of these systems, they are often shipped in modules and assembled on-site. The value chain at this stage is heavily reliant on specialized field engineers who can calibrate the robotics and ensure the environmental seals are perfect. Post-sale support, including 24/7 monitoring and preventive maintenance contracts, represents a high-margin, recurring revenue stream for manufacturers.

Downstream: End-Use and Data Monetization The end-users (biopharma, biobanks) utilize these systems to preserve the value of their biological assets. In the modern era, the downstream value is not just the sample, but the "Big Data" generated from the sample. Secure, automated storage is the prerequisite for the multi-omic analysis that drives modern drug discovery.

Qualitative Assessment of Market Opportunities and Challenges

Opportunities: Personalized Medicine and Cell/Gene Therapy: The requirement for "chain of identity" and "chain of custody" in cell therapies (like CAR-T) makes automated, secure storage a mandatory requirement rather than an optional upgrade. AI and Predictive Biobanking: The ability to use AI to analyze sample history and predict which samples in a biobank are most relevant for a specific research goal is a massive opportunity for software-integrated storage providers. Decentralized Clinical Trials: The move toward decentralized trials requires smaller, distributed automated storage nodes that can be managed from a central cloud platform, opening a new market for "benchtop" automated stores.

Challenges: High Capital Expenditure (CAPEX): The initial cost of an automated system can be prohibitive for smaller research institutes or emerging biotech startups. Manufacturers must innovate with "Storage-as-a-Service" or leasing models to overcome this. Integration with Legacy Infrastructure: Many labs operate with older, manual freezers and fragmented software. Retrofitting these environments with modern automation is a complex and often costly technical challenge. Cybersecurity and Data Privacy: As systems become more connected, they become targets for cyberattacks. Protecting the sensitive genetic data associated with stored samples is a major concern for biobanks and biopharma companies. Energy Consumption and ESG Goals: Ultra-low temperature storage is energy-intensive. Manufacturers face increasing pressure to develop "green" systems that reduce the carbon footprint of biobanking while maintaining absolute temperature stability.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Automated Sample Storage Systems Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Automated Sample Storage Systems Market in North America (2021-2031)
8.1 Automated Sample Storage Systems Market Size
8.2 Automated Sample Storage Systems Market by End Use
8.3 Competition by Players/Suppliers
8.4 Automated Sample Storage Systems Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Automated Sample Storage Systems Market in South America (2021-2031)
9.1 Automated Sample Storage Systems Market Size
9.2 Automated Sample Storage Systems Market by End Use
9.3 Competition by Players/Suppliers
9.4 Automated Sample Storage Systems Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Automated Sample Storage Systems Market in Asia & Pacific (2021-2031)
10.1 Automated Sample Storage Systems Market Size
10.2 Automated Sample Storage Systems Market by End Use
10.3 Competition by Players/Suppliers
10.4 Automated Sample Storage Systems Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Automated Sample Storage Systems Market in Europe (2021-2031)
11.1 Automated Sample Storage Systems Market Size
11.2 Automated Sample Storage Systems Market by End Use
11.3 Competition by Players/Suppliers
11.4 Automated Sample Storage Systems Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Automated Sample Storage Systems Market in MEA (2021-2031)
12.1 Automated Sample Storage Systems Market Size
12.2 Automated Sample Storage Systems Market by End Use
12.3 Competition by Players/Suppliers
12.4 Automated Sample Storage Systems Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Automated Sample Storage Systems Market (2021-2026)
13.1 Automated Sample Storage Systems Market Size
13.2 Automated Sample Storage Systems Market by End Use
13.3 Competition by Players/Suppliers
13.4 Automated Sample Storage Systems Market Size by Type
Chapter 14 Global Automated Sample Storage Systems Market Forecast (2026-2031)
14.1 Automated Sample Storage Systems Market Size Forecast
14.2 Automated Sample Storage Systems Application Forecast
14.3 Competition by Players/Suppliers
14.4 Automated Sample Storage Systems Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Thermo Fisher Scientific
15.1.1 Company Profile
15.1.2 Main Business and Automated Sample Storage Systems Information
15.1.3 SWOT Analysis of Thermo Fisher Scientific
15.1.4 Thermo Fisher Scientific Automated Sample Storage Systems Sales, Revenue, Price and Gross Margin (2021-2026)
15.2 Inc.
15.2.1 Company Profile
15.2.2 Main Business and Automated Sample Storage Systems Information
15.2.3 SWOT Analysis of Inc.
15.2.4 Inc. Automated Sample Storage Systems Sales, Revenue, Price and Gross Margin (2021-2026)
15.3 Hamilton Company
15.3.1 Company Profile
15.3.2 Main Business and Automated Sample Storage Systems Information
15.3.3 SWOT Analysis of Hamilton Company
15.3.4 Hamilton Company Automated Sample Storage Systems Sales, Revenue, Price and Gross Margin (2021-2026)
15.4 Tecan Group Ltd.
15.4.1 Company Profile
15.4.2 Main Business and Automated Sample Storage Systems Information
15.4.3 SWOT Analysis of Tecan Group Ltd.
15.4.4 Tecan Group Ltd. Automated Sample Storage Systems Sales, Revenue, Price and Gross Margin (2021-2026)
15.5 LiCONiC AG
15.5.1 Company Profile
15.5.2 Main Business and Automated Sample Storage Systems Information
15.5.3 SWOT Analysis of LiCONiC AG
15.5.4 LiCONiC AG Automated Sample Storage Systems Sales, Revenue, Price and Gross Margin (2021-2026)
15.6 Danaher
15.6.1 Company Profile
15.6.2 Main Business and Automated Sample Storage Systems Information
15.6.3 SWOT Analysis of Danaher
15.6.4 Danaher Automated Sample Storage Systems Sales, Revenue, Price and Gross Margin (2021-2026)
15.7 SPT Labtech Ltd.
15.7.1 Company Profile
15.7.2 Main Business and Automated Sample Storage Systems Information
15.7.3 SWOT Analysis of SPT Labtech Ltd.
15.7.4 SPT Labtech Ltd. Automated Sample Storage Systems Sales, Revenue, Price and Gross Margin (2021-2026)
Please ask for sample pages for full companies list
Table Abbreviation and Acronyms
Table Research Scope of Automated Sample Storage Systems Report
Table Data Sources of Automated Sample Storage Systems Report
Table Major Assumptions of Automated Sample Storage Systems Report
Table Automated Sample Storage Systems Classification
Table Automated Sample Storage Systems Applications
Table Drivers of Automated Sample Storage Systems Market
Table Restraints of Automated Sample Storage Systems Market
Table Opportunities of Automated Sample Storage Systems Market
Table Threats of Automated Sample Storage Systems Market
Table Raw Materials Suppliers
Table Different Production Methods of Automated Sample Storage Systems
Table Cost Structure Analysis of Automated Sample Storage Systems
Table Key End Users
Table Latest News of Automated Sample Storage Systems Market
Table Merger and Acquisition
Table Planned/Future Project of Automated Sample Storage Systems Market
Table Policy of Automated Sample Storage Systems Market
Table 2021-2031 North America Automated Sample Storage Systems Market Size
Table 2021-2031 North America Automated Sample Storage Systems Market Size by Application
Table 2021-2026 North America Automated Sample Storage Systems Key Players Revenue
Table 2021-2026 North America Automated Sample Storage Systems Key Players Market Share
Table 2021-2031 North America Automated Sample Storage Systems Market Size by Type
Table 2021-2031 United States Automated Sample Storage Systems Market Size
Table 2021-2031 Canada Automated Sample Storage Systems Market Size
Table 2021-2031 Mexico Automated Sample Storage Systems Market Size
Table 2021-2031 South America Automated Sample Storage Systems Market Size
Table 2021-2031 South America Automated Sample Storage Systems Market Size by Application
Table 2021-2026 South America Automated Sample Storage Systems Key Players Revenue
Table 2021-2026 South America Automated Sample Storage Systems Key Players Market Share
Table 2021-2031 South America Automated Sample Storage Systems Market Size by Type
Table 2021-2031 Brazil Automated Sample Storage Systems Market Size
Table 2021-2031 Argentina Automated Sample Storage Systems Market Size
Table 2021-2031 Chile Automated Sample Storage Systems Market Size
Table 2021-2031 Peru Automated Sample Storage Systems Market Size
Table 2021-2031 Asia & Pacific Automated Sample Storage Systems Market Size
Table 2021-2031 Asia & Pacific Automated Sample Storage Systems Market Size by Application
Table 2021-2026 Asia & Pacific Automated Sample Storage Systems Key Players Revenue
Table 2021-2026 Asia & Pacific Automated Sample Storage Systems Key Players Market Share
Table 2021-2031 Asia & Pacific Automated Sample Storage Systems Market Size by Type
Table 2021-2031 China Automated Sample Storage Systems Market Size
Table 2021-2031 India Automated Sample Storage Systems Market Size
Table 2021-2031 Japan Automated Sample Storage Systems Market Size
Table 2021-2031 South Korea Automated Sample Storage Systems Market Size
Table 2021-2031 Southeast Asia Automated Sample Storage Systems Market Size
Table 2021-2031 Australia Automated Sample Storage Systems Market Size
Table 2021-2031 Europe Automated Sample Storage Systems Market Size
Table 2021-2031 Europe Automated Sample Storage Systems Market Size by Application
Table 2021-2026 Europe Automated Sample Storage Systems Key Players Revenue
Table 2021-2026 Europe Automated Sample Storage Systems Key Players Market Share
Table 2021-2031 Europe Automated Sample Storage Systems Market Size by Type
Table 2021-2031 Germany Automated Sample Storage Systems Market Size
Table 2021-2031 France Automated Sample Storage Systems Market Size
Table 2021-2031 United Kingdom Automated Sample Storage Systems Market Size
Table 2021-2031 Italy Automated Sample Storage Systems Market Size
Table 2021-2031 Spain Automated Sample Storage Systems Market Size
Table 2021-2031 Belgium Automated Sample Storage Systems Market Size
Table 2021-2031 Netherlands Automated Sample Storage Systems Market Size
Table 2021-2031 Austria Automated Sample Storage Systems Market Size
Table 2021-2031 Poland Automated Sample Storage Systems Market Size
Table 2021-2031 Russia Automated Sample Storage Systems Market Size
Table 2021-2031 MEA Automated Sample Storage Systems Market Size
Table 2021-2031 MEA Automated Sample Storage Systems Market Size by Application
Table 2021-2026 MEA Automated Sample Storage Systems Key Players Revenue
Table 2021-2026 MEA Automated Sample Storage Systems Key Players Market Share
Table 2021-2031 MEA Automated Sample Storage Systems Market Size by Type
Table 2021-2031 Egypt Automated Sample Storage Systems Market Size
Table 2021-2031 Israel Automated Sample Storage Systems Market Size
Table 2021-2031 South Africa Automated Sample Storage Systems Market Size
Table 2021-2031 Gulf Cooperation Council Countries Automated Sample Storage Systems Market Size
Table 2021-2031 Turkey Automated Sample Storage Systems Market Size
Table 2021-2026 Global Automated Sample Storage Systems Market Size by Region
Table 2021-2026 Global Automated Sample Storage Systems Market Size Share by Region
Table 2021-2026 Global Automated Sample Storage Systems Market Size by Application
Table 2021-2026 Global Automated Sample Storage Systems Market Share by Application
Table 2021-2026 Global Automated Sample Storage Systems Key Vendors Revenue
Table 2021-2026 Global Automated Sample Storage Systems Key Vendors Market Share
Table 2021-2026 Global Automated Sample Storage Systems Market Size by Type
Table 2021-2026 Global Automated Sample Storage Systems Market Share by Type
Table 2026-2031 Global Automated Sample Storage Systems Market Size by Region
Table 2026-2031 Global Automated Sample Storage Systems Market Size Share by Region
Table 2026-2031 Global Automated Sample Storage Systems Market Size by Application
Table 2026-2031 Global Automated Sample Storage Systems Market Share by Application
Table 2026-2031 Global Automated Sample Storage Systems Key Vendors Revenue
Table 2026-2031 Global Automated Sample Storage Systems Key Vendors Market Share
Table 2026-2031 Global Automated Sample Storage Systems Market Size by Type
Table 2026-2031 Automated Sample Storage Systems Global Market Share by Type

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Automated Sample Storage Systems Picture
Figure 2021-2031 North America Automated Sample Storage Systems Market Size and CAGR
Figure 2021-2031 South America Automated Sample Storage Systems Market Size and CAGR
Figure 2021-2031 Asia & Pacific Automated Sample Storage Systems Market Size and CAGR
Figure 2021-2031 Europe Automated Sample Storage Systems Market Size and CAGR
Figure 2021-2031 MEA Automated Sample Storage Systems Market Size and CAGR
Figure 2021-2026 Global Automated Sample Storage Systems Market Size and Growth Rate
Figure 2026-2031 Global Automated Sample Storage Systems Market Size and Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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