Protein Ingredients Market Insights 2026, Analysis and Forecast to 2031
- Single User License (1 Users) $ 3,500
- Team License (2~5 Users) $ 4,500
- Corporate License (>5 Users) $ 5,500
The protein ingredients industry represents a cornerstone of the global functional nutrition and food processing landscape. Protein ingredients, derived from diverse sources including dairy, plants, microorganisms, and insects, are utilized for their structural, functional, and nutritional properties. These ingredients are essential for physiological functions such as muscle synthesis, metabolic regulation, and immune support. The market is characterized by a rapid shift from traditional animal-based sources to a diversified multi-source ecosystem, driven by advancements in extraction technology, such as membrane filtration and enzymatic hydrolysis, and a heightened focus on sustainability. The global protein ingredients market is estimated to reach a valuation of approximately USD 30.0 billion to 60.0 billion in 2025, with compound annual growth rates (CAGR) projected in the range of 3.0% to 9.0% through 2030. This growth is underpinned by the increasing global demand for high-protein diets, the expansion of the "active lifestyle" demographic, and rising inclusion rates in clinical and infant nutrition.
Application Analysis and Growth Trends
● Food & Beverages The food and beverage sector is the primary driver of protein ingredient consumption, with estimated annual growth rates of 4.5% to 7.5%. Beyond basic fortification, protein ingredients are increasingly valued for their functional roles in emulsification, gelation, and texture modification in meat analogues and dairy alternatives. The "mainstreaming" of protein into snacks, beverages, and bakery products is a dominant trend, as manufacturers seek to meet consumer demand for satiety and metabolic health.
● Infant Formulations The infant nutrition segment remains a high-value application, growing at approximately 3.5% to 6.0% annually. Demand is particularly strong for high-purity whey protein isolates and specialized plant proteins that mimic the amino acid profile of human milk. Growth in this segment is increasingly concentrated in emerging markets where rising urbanization and a growing middle class are driving the adoption of premium formula products.
● Clinical Nutrients Clinical and medical nutrition is a specialized segment with growth projected at 5.0% to 8.5% annually. Protein ingredients in this category are designed for patients with specific metabolic needs, sarcopenia in the elderly, or post-operative recovery. The trend toward personalized medical nutrition has increased the demand for highly digestible, hypoallergenic protein sources such as hydrolyzed whey and specialized soy or pea proteins.
● Animal Feed The animal feed application segment is expanding at 3.0% to 5.5% per year. The focus is shifting toward sustainable protein sources to replace traditional fishmeal in aquaculture and soy in livestock feed. Insect proteins and single-cell proteins (microbe-based) are gaining significant traction in this segment due to their low environmental footprint and high nutrient density.
● Others Additional applications include personal care, cosmetics, and industrial uses, with growth rates between 2.0% and 4.5%. Protein-based ingredients, such as collagen and keratin, are widely used in anti-aging skincare and hair repair products, benefiting from the "clean beauty" movement and the consumer preference for bio-based active ingredients.
Type Analysis and Development Trends
● Animal/Dairy Protein Animal and dairy proteins (whey, casein, gelatin, egg) continue to hold the largest market share, with projected growth of 3.0% to 6.5%. Their superior amino acid profiles and established functional properties make them difficult to replace entirely. Innovation in this segment focuses on lactose-free options and "native" whey proteins that preserve bioactive fractions.
● Plant Protein The plant protein segment (soy, pea, wheat, rice) is experiencing robust growth of 7.0% to 11.0%. Driven by veganism, environmental concerns, and allergen management, plant proteins are moving beyond soy into diverse sources like chickpeas, mung beans, and hemp. Improving the organoleptic properties, specifically neutralizing "beany" off-flavors, is the primary R&D focus.
● Microbe-based Protein Microbe-based or single-cell proteins (fungi, yeast, algae) are an emerging high-growth category, with annual growth rates estimated at 8.0% to 13.0%. These proteins are produced via fermentation, offering high land-use efficiency and a consistent nutritional profile regardless of climate conditions, making them a strategic focus for food security initiatives.
● Insect Protein While starting from a smaller base, insect protein is projected to be the fastest-growing segment at 12.0% to 20.0% annually. Initially adopted in pet food and animal feed, regulatory approvals for human consumption in regions like Europe are opening new opportunities in snacks and sports nutrition.
Regional Market Distribution and Geographic Trends
● North America North America is a leading market, with growth estimated at 3.5% to 6.5% annually. The United States is characterized by a mature sports nutrition industry and a highly sophisticated consumer base that prioritizes "clean label" and high-protein claims. The region is a hub for innovation in plant-based and precision-fermentation proteins.
● Asia-Pacific The Asia-Pacific region is the fastest-growing market, projected to expand at 6.0% to 10.5%. Growth is spearheaded by China and India, where rising disposable incomes and a shift toward Westernized diets are increasing protein consumption. Demand in this region is also driven by the large infant formula market and a growing elderly population requiring clinical nutrition.
● Europe The European market shows steady growth of 4.0% to 7.0%. Consumer preferences are heavily influenced by sustainability and animal welfare, leading to high adoption rates for plant-based and insect proteins. Strict regulatory standards, such as the EU's Novel Food Regulation, shape the innovation pipeline for alternative proteins.
● Latin America Latin America is expected to grow at 3.0% to 5.5% annually. Brazil and Argentina are key players, traditionally as major exporters of animal and soy protein, but increasingly as domestic consumers of functional food and beverage ingredients.
● Middle East & Africa (MEA) The MEA region is projected to grow by 4.0% to 8.0%. Growth is driven by the expansion of the food processing industry in GCC countries and a focus on food security, which is stimulating interest in alternative protein production technologies in arid climates.
Key Market Players and Corporate Profiles
● Glanbia Plc: A global leader in the dairy and sports nutrition space, Glanbia specializes in high-quality whey proteins and innovative nutritional solutions. The company leverages its vertically integrated supply chain to maintain leadership in the premium protein isolate market.
● Abbott: A major player in the clinical and infant nutrition segments, Abbott utilizes specialized protein ingredients in its world-renowned brands (e.g., Similac, Ensure). Their focus is on the therapeutic efficacy and digestibility of protein blends for vulnerable populations.
● ADM (Archer Daniels Midland): ADM is a powerhouse in plant-based proteins, particularly soy and pea. Through significant investment in R&D and processing facilities, ADM provides a comprehensive portfolio of flours, concentrates, and isolates to the global food industry.
● BRF: One of the world's largest food companies, BRF is a key supplier of animal-based protein ingredients. Based in Brazil, it plays a vital role in the global supply chain for poultry and processed meat proteins, increasingly focusing on value-added ingredient streams.
● Rousselot & Gelita AG: These companies are global leaders in collagen and gelatin-based protein ingredients. They focus on the pharmaceutical, cosmetic, and functional food markets, emphasizing the bioactive properties of collagen peptides for joint and skin health.
● Hoogwegt: As a large independent supplier of dairy ingredients, Hoogwegt provides a global distribution network for various protein fractions, acting as a critical bridge between dairy producers and downstream food manufacturers.
Industry Value Chain Analysis
The value chain for protein ingredients is characterized by high technical complexity and a transition toward "circular" production models.
Sourcing and Feedstock Management: This stage involves the procurement of raw materials such as milk, oilseeds, or biomass. For plant proteins, sourcing is increasingly focused on non-GMO and organic certifications. In the animal segment, traceability and animal welfare standards have become essential value drivers.
Extraction and Purification: The core of value creation lies in the ability to efficiently separate proteins from fats, fibers, and carbohydrates. Techniques like cold-processing for whey or solvent-free extraction for plants are utilized to maintain the protein's native structure and bioactivity.
Functionalization and Modification: Raw protein isolates often require further processing to improve solubility, heat stability, or flavor. This stage involves enzymatic treatment or physical modification (such as extrusion for textured proteins) to meet the specific requirements of food and beverage formulators.
Application Engineering and Blending: Ingredient manufacturers often work closely with end-users to develop customized blends. This adds value by ensuring the protein ingredient performs optimally within a specific matrix, such as a high-protein beverage or a plant-based burger.
End-User Integration: The final stage involves the incorporation of these ingredients into consumer-facing products by food companies, pharmaceutical firms, and feed producers. Value is captured here through branding and health claims supported by the quality of the underlying protein ingredient.
Market Opportunities and Challenges
● Opportunities The most significant opportunity lies in the "Microbiome and Personalized Nutrition" space, where proteins are being designed to interact favorably with gut health. The development of "Precision Fermentation" allows for the production of animal-free dairy proteins, offering a massive growth frontier that combines the functionality of animal protein with the sustainability of plant sources. Furthermore, the expansion into "Upcycled Proteins"—extracting protein from food waste streams like brewers' spent grain—presents a dual opportunity for cost reduction and environmental leadership.
● Challenges "Supply Chain Volatility" remains a primary challenge, as protein feedstocks like soy and dairy are subject to climate-related disruptions and geopolitical tensions. "High Production Costs" for emerging technologies like insect and lab-grown proteins currently limit their mass-market competitiveness. Additionally, the industry faces "Organoleptic Hurdles," as many plant and alternative proteins require masking agents to achieve consumer-acceptable flavor profiles. Finally, "Regulatory Fragmentation" across different global regions creates barriers for the rapid international rollout of novel protein ingredients.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Protein Ingredients Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Protein Ingredients Market in North America (2021-2031)
8.1 Protein Ingredients Market Size
8.2 Protein Ingredients Market by End Use
8.3 Competition by Players/Suppliers
8.4 Protein Ingredients Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Protein Ingredients Market in South America (2021-2031)
9.1 Protein Ingredients Market Size
9.2 Protein Ingredients Market by End Use
9.3 Competition by Players/Suppliers
9.4 Protein Ingredients Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Protein Ingredients Market in Asia & Pacific (2021-2031)
10.1 Protein Ingredients Market Size
10.2 Protein Ingredients Market by End Use
10.3 Competition by Players/Suppliers
10.4 Protein Ingredients Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Protein Ingredients Market in Europe (2021-2031)
11.1 Protein Ingredients Market Size
11.2 Protein Ingredients Market by End Use
11.3 Competition by Players/Suppliers
11.4 Protein Ingredients Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Protein Ingredients Market in MEA (2021-2031)
12.1 Protein Ingredients Market Size
12.2 Protein Ingredients Market by End Use
12.3 Competition by Players/Suppliers
12.4 Protein Ingredients Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Protein Ingredients Market (2021-2026)
13.1 Protein Ingredients Market Size
13.2 Protein Ingredients Market by End Use
13.3 Competition by Players/Suppliers
13.4 Protein Ingredients Market Size by Type
Chapter 14 Global Protein Ingredients Market Forecast (2026-2031)
14.1 Protein Ingredients Market Size Forecast
14.2 Protein Ingredients Application Forecast
14.3 Competition by Players/Suppliers
14.4 Protein Ingredients Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Glanbia Plc
15.1.1 Company Profile
15.1.2 Main Business and Protein Ingredients Information
15.1.3 SWOT Analysis of Glanbia Plc
15.1.4 Glanbia Plc Protein Ingredients Sales, Revenue, Price and Gross Margin (2021-2026)
15.2 MusclePharm
15.2.1 Company Profile
15.2.2 Main Business and Protein Ingredients Information
15.2.3 SWOT Analysis of MusclePharm
15.2.4 MusclePharm Protein Ingredients Sales, Revenue, Price and Gross Margin (2021-2026)
15.3 Abbott
15.3.1 Company Profile
15.3.2 Main Business and Protein Ingredients Information
15.3.3 SWOT Analysis of Abbott
15.3.4 Abbott Protein Ingredients Sales, Revenue, Price and Gross Margin (2021-2026)
15.4 CytoSport
15.4.1 Company Profile
15.4.2 Main Business and Protein Ingredients Information
15.4.3 SWOT Analysis of CytoSport
15.4.4 CytoSport Protein Ingredients Sales, Revenue, Price and Gross Margin (2021-2026)
15.5 Inc.
15.5.1 Company Profile
15.5.2 Main Business and Protein Ingredients Information
15.5.3 SWOT Analysis of Inc.
15.5.4 Inc. Protein Ingredients Sales, Revenue, Price and Gross Margin (2021-2026)
15.6 QuestNutrition
15.6.1 Company Profile
15.6.2 Main Business and Protein Ingredients Information
15.6.3 SWOT Analysis of QuestNutrition
15.6.4 QuestNutrition Protein Ingredients Sales, Revenue, Price and Gross Margin (2021-2026)
15.7 LLC
15.7.1 Company Profile
15.7.2 Main Business and Protein Ingredients Information
15.7.3 SWOT Analysis of LLC
15.7.4 LLC Protein Ingredients Sales, Revenue, Price and Gross Margin (2021-2026)
15.8 Iovate Health Sciences International Inc.
15.8.1 Company Profile
15.8.2 Main Business and Protein Ingredients Information
15.8.3 SWOT Analysis of Iovate Health Sciences International Inc.
15.8.4 Iovate Health Sciences International Inc. Protein Ingredients Sales, Revenue, Price and Gross Margin (2021-2026)
15.9 The Bountiful Company
15.9.1 Company Profile
15.9.2 Main Business and Protein Ingredients Information
15.9.3 SWOT Analysis of The Bountiful Company
15.9.4 The Bountiful Company Protein Ingredients Sales, Revenue, Price and Gross Margin (2021-2026)
15.10 AMCO Proteins
15.10.1 Company Profile
15.10.2 Main Business and Protein Ingredients Information
15.10.3 SWOT Analysis of AMCO Proteins
15.10.4 AMCO Proteins Protein Ingredients Sales, Revenue, Price and Gross Margin (2021-2026)
15.11 NOW Foods
15.11.1 Company Profile
15.11.2 Main Business and Protein Ingredients Information
15.11.3 SWOT Analysis of NOW Foods
15.11.4 NOW Foods Protein Ingredients Sales, Revenue, Price and Gross Margin (2021-2026)
15.12 Transparent Labs
15.12.1 Company Profile
15.12.2 Main Business and Protein Ingredients Information
15.12.3 SWOT Analysis of Transparent Labs
15.12.4 Transparent Labs Protein Ingredients Sales, Revenue, Price and Gross Margin (2021-2026)
15.13 WOODBOLT DISTRIBUTION LLC
15.13.1 Company Profile
15.13.2 Main Business and Protein Ingredients Information
15.13.3 SWOT Analysis of WOODBOLT DISTRIBUTION LLC
15.13.4 WOODBOLT DISTRIBUTION LLC Protein Ingredients Sales, Revenue, Price and Gross Margin (2021-2026)
Please ask for sample pages for full companies list
Table Research Scope of Protein Ingredients Report
Table Data Sources of Protein Ingredients Report
Table Major Assumptions of Protein Ingredients Report
Table Protein Ingredients Classification
Table Protein Ingredients Applications
Table Drivers of Protein Ingredients Market
Table Restraints of Protein Ingredients Market
Table Opportunities of Protein Ingredients Market
Table Threats of Protein Ingredients Market
Table Raw Materials Suppliers
Table Different Production Methods of Protein Ingredients
Table Cost Structure Analysis of Protein Ingredients
Table Key End Users
Table Latest News of Protein Ingredients Market
Table Merger and Acquisition
Table Planned/Future Project of Protein Ingredients Market
Table Policy of Protein Ingredients Market
Table 2021-2031 North America Protein Ingredients Market Size
Table 2021-2031 North America Protein Ingredients Market Size by Application
Table 2021-2026 North America Protein Ingredients Key Players Revenue
Table 2021-2026 North America Protein Ingredients Key Players Market Share
Table 2021-2031 North America Protein Ingredients Market Size by Type
Table 2021-2031 United States Protein Ingredients Market Size
Table 2021-2031 Canada Protein Ingredients Market Size
Table 2021-2031 Mexico Protein Ingredients Market Size
Table 2021-2031 South America Protein Ingredients Market Size
Table 2021-2031 South America Protein Ingredients Market Size by Application
Table 2021-2026 South America Protein Ingredients Key Players Revenue
Table 2021-2026 South America Protein Ingredients Key Players Market Share
Table 2021-2031 South America Protein Ingredients Market Size by Type
Table 2021-2031 Brazil Protein Ingredients Market Size
Table 2021-2031 Argentina Protein Ingredients Market Size
Table 2021-2031 Chile Protein Ingredients Market Size
Table 2021-2031 Peru Protein Ingredients Market Size
Table 2021-2031 Asia & Pacific Protein Ingredients Market Size
Table 2021-2031 Asia & Pacific Protein Ingredients Market Size by Application
Table 2021-2026 Asia & Pacific Protein Ingredients Key Players Revenue
Table 2021-2026 Asia & Pacific Protein Ingredients Key Players Market Share
Table 2021-2031 Asia & Pacific Protein Ingredients Market Size by Type
Table 2021-2031 China Protein Ingredients Market Size
Table 2021-2031 India Protein Ingredients Market Size
Table 2021-2031 Japan Protein Ingredients Market Size
Table 2021-2031 South Korea Protein Ingredients Market Size
Table 2021-2031 Southeast Asia Protein Ingredients Market Size
Table 2021-2031 Australia Protein Ingredients Market Size
Table 2021-2031 Europe Protein Ingredients Market Size
Table 2021-2031 Europe Protein Ingredients Market Size by Application
Table 2021-2026 Europe Protein Ingredients Key Players Revenue
Table 2021-2026 Europe Protein Ingredients Key Players Market Share
Table 2021-2031 Europe Protein Ingredients Market Size by Type
Table 2021-2031 Germany Protein Ingredients Market Size
Table 2021-2031 France Protein Ingredients Market Size
Table 2021-2031 United Kingdom Protein Ingredients Market Size
Table 2021-2031 Italy Protein Ingredients Market Size
Table 2021-2031 Spain Protein Ingredients Market Size
Table 2021-2031 Belgium Protein Ingredients Market Size
Table 2021-2031 Netherlands Protein Ingredients Market Size
Table 2021-2031 Austria Protein Ingredients Market Size
Table 2021-2031 Poland Protein Ingredients Market Size
Table 2021-2031 Russia Protein Ingredients Market Size
Table 2021-2031 MEA Protein Ingredients Market Size
Table 2021-2031 MEA Protein Ingredients Market Size by Application
Table 2021-2026 MEA Protein Ingredients Key Players Revenue
Table 2021-2026 MEA Protein Ingredients Key Players Market Share
Table 2021-2031 MEA Protein Ingredients Market Size by Type
Table 2021-2031 Egypt Protein Ingredients Market Size
Table 2021-2031 Israel Protein Ingredients Market Size
Table 2021-2031 South Africa Protein Ingredients Market Size
Table 2021-2031 Gulf Cooperation Council Countries Protein Ingredients Market Size
Table 2021-2031 Turkey Protein Ingredients Market Size
Table 2021-2026 Global Protein Ingredients Market Size by Region
Table 2021-2026 Global Protein Ingredients Market Size Share by Region
Table 2021-2026 Global Protein Ingredients Market Size by Application
Table 2021-2026 Global Protein Ingredients Market Share by Application
Table 2021-2026 Global Protein Ingredients Key Vendors Revenue
Table 2021-2026 Global Protein Ingredients Key Vendors Market Share
Table 2021-2026 Global Protein Ingredients Market Size by Type
Table 2021-2026 Global Protein Ingredients Market Share by Type
Table 2026-2031 Global Protein Ingredients Market Size by Region
Table 2026-2031 Global Protein Ingredients Market Size Share by Region
Table 2026-2031 Global Protein Ingredients Market Size by Application
Table 2026-2031 Global Protein Ingredients Market Share by Application
Table 2026-2031 Global Protein Ingredients Key Vendors Revenue
Table 2026-2031 Global Protein Ingredients Key Vendors Market Share
Table 2026-2031 Global Protein Ingredients Market Size by Type
Table 2026-2031 Protein Ingredients Global Market Share by Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Protein Ingredients Picture
Figure 2021-2031 North America Protein Ingredients Market Size and CAGR
Figure 2021-2031 South America Protein Ingredients Market Size and CAGR
Figure 2021-2031 Asia & Pacific Protein Ingredients Market Size and CAGR
Figure 2021-2031 Europe Protein Ingredients Market Size and CAGR
Figure 2021-2031 MEA Protein Ingredients Market Size and CAGR
Figure 2021-2026 Global Protein Ingredients Market Size and Growth Rate
Figure 2026-2031 Global Protein Ingredients Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |