C-Reactive Protein Testing Market Insights 2026, Analysis and Forecast to 2031
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The C-Reactive Protein (CRP) testing market is a cornerstone of the global in-vitro diagnostics (IVD) industry, serving as a vital indicator for systemic inflammation, infection, and tissue damage. CRP is an acute-phase reactant protein synthesized by the liver, and its concentration in the blood rises rapidly in response to various pathological triggers. This market is characterized by its broad utility across clinical disciplines, ranging from cardiovascular risk assessment to the monitoring of autoimmune disorders and neonatal sepsis. The industry is currently undergoing a structural shift toward high-sensitivity CRP (hs-CRP) assays and decentralized point-of-care (POC) testing, driven by the need for rapid diagnostic turnaround times and the rising prevalence of chronic non-communicable diseases.
The global C-Reactive Protein Testing market is estimated to reach a valuation of approximately USD 3.0–6.0 billion in 2025. The market is projected to expand at a compound annual growth rate (CAGR) of 1.0%–7.0% through 2030. While the industry is mature in developed economies, growth is sustained by the integration of CRP testing into routine health screenings and the expanding geriatric population, which inherently carries a higher burden of inflammatory conditions. The market’s stability is further reinforced by its essential role in managing infectious diseases and the increasing adoption of personalized medicine, where CRP levels help tailor therapeutic interventions for chronic inflammatory states.
Application Analysis and Market Segmentation
The application of CRP testing is diversifying as clinicians leverage the biomarker for both acute triage and long-term chronic disease management.
By Application
Hospitals: This segment remains the largest revenue contributor, projected to grow at 1.5%–5.5% annually. Hospitals utilize CRP tests for emergency department triage, post-surgical monitoring to detect infections early, and inpatient management of acute inflammatory crises.
Laboratories (Diagnostic & Independent): Estimated growth of 2.0%–6.0%. Large-scale laboratories benefit from the high-throughput nature of CRP assays. The trend toward laboratory consolidation and the use of automated "track systems" enhances the efficiency of traditional CRP testing.
Clinics & Assisted Living Healthcare Facilities: Projected expansion of 3.0%–7.0%. There is a notable trend toward moving diagnostics closer to the patient. Assisted living facilities increasingly use CRP as a non-invasive tool to monitor the health status of elderly residents, particularly for early signs of urinary tract infections or respiratory distress.
Home: This is an emerging segment with a growth range of 4.0%–8.5%, albeit from a smaller base. The rise of direct-to-consumer (DTC) health kits and remote patient monitoring is driving the development of user-friendly CRP tests that can be performed at home, specifically for patients managing chronic inflammation.
By Assay Type
Immunoturbidimetric Assay: This is the most widely used technology, estimated to grow at 1.0%–4.0%. Its dominance is due to its compatibility with the large automated analyzers found in most clinical laboratories, offering a balance of speed and cost-effectiveness.
ELISA (Enzyme-Linked Immunosorbent Assay): Projected growth of 2.0%–5.0%. While more labor-intensive, ELISA remains the gold standard for high-sensitivity requirements in research settings and specialized diagnostic applications.
Chemiluminescence Immunoassay (CLIA): Anticipated to expand at 4.5%–7.5%. CLIA technology is gaining market share due to its superior sensitivity and wider dynamic range, which is critical for hs-CRP applications in cardiovascular risk stratification.
Regional Market Distribution and Geographic Trends
Geographic growth is heavily influenced by healthcare infrastructure maturity and regional disease prevalence.
North America: Projected annual growth of 1.5%–4.5%. North America holds the largest market share, driven by a high burden of cardiovascular disease and a robust regulatory framework that supports advanced diagnostic adoption. The U.S. market is increasingly focused on the "Triple Aim" of healthcare—improving patient experience, improving population health, and reducing costs—making rapid CRP testing a valuable tool for reducing unnecessary antibiotic prescriptions.
Europe: Estimated growth of 1.0%–4.0%. In Europe, demand is supported by well-established public health systems and the proactive use of CRP testing in primary care to differentiate between viral and bacterial infections. Countries like Germany and the UK are leaders in incorporating CRP into standard clinical pathways.
Asia-Pacific: Expected to be the fastest-growing region with a growth range of 3.5%–7.5%. Rapid urbanization, an aging demographic in China and Japan, and increasing healthcare expenditures in India are driving the market. Asia-Pacific is also seeing a surge in the manufacturing of low-cost POC devices.
Latin America & MEA: Projected growth of 2.0%–5.0%. Growth in these regions is driven by the expansion of private healthcare networks and the rising incidence of "lifestyle" diseases such as diabetes and hypertension, which require frequent inflammatory monitoring.
Key Market Players and Competitive Landscape
The competitive landscape is dominated by diversified healthcare conglomerates and specialized diagnostic firms.
F. Hoffmann-La Roche Ltd. & Abbott Laboratories: These giants lead the market through their extensive installed base of integrated laboratory systems (such as Roche’s cobas and Abbott’s Alinity). Their strategy focuses on offering "High-Sensitivity" assays that provide both conventional and hs-CRP results on a single platform.
Siemens Healthineers AG & Danaher Corporation (Beckman Coulter): Siemens and Danaher are pioneers in automated immunoassay technology. Siemens’ Atellica and Danaher’s Access systems are renowned for their high precision in detecting low-grade inflammation, a critical factor for cardiac risk assessment.
Thermo Fisher Scientific Inc. & bioMérieux SA: Thermo Fisher provides a wide array of reagents and specialty diagnostic products. bioMérieux focuses on the "Infectious Disease" niche, integrating CRP testing with procalcitonin (PCT) to provide a more comprehensive picture of the inflammatory response to infection.
Quest Diagnostics & Laboratory Corporation of America (LabCorp): As the world’s leading providers of diagnostic information services, these companies influence the market through their vast logistics networks and the sheer volume of CRP tests they process daily.
Getein Biotech, Inc. & BODITECH MED INC.: These Asia-based players are disruptors in the Point-of-Care (POC) segment. They focus on portable, high-speed fluorescence immunoassay platforms that have gained significant traction in clinics and emerging markets due to their affordability and ease of use.
Aidian & Randox Laboratories Ltd.: Aidian (formerly Orion Diagnostica) is a leader in the POC CRP market with its QuikRead go platform, which is widely used in Europe for managing respiratory infections. Randox provides high-quality reagents and third-party controls used by laboratories globally to ensure test accuracy.
Industry Value Chain Analysis
The CRP testing value chain is increasingly digitalized, connecting chemical manufacturing with real-time clinical data.
Raw Material Supply: The chain begins with the production of high-affinity antibodies and purified C-reactive protein antigens. This stage is highly technical, as the quality of the antibodies determines the sensitivity and specificity of the final assay.
Assay Development & Reagent Manufacturing: Diagnostic companies develop the proprietary chemical formulations (reagents) and calibration standards. Value is concentrated in the "Stability" and "Precision" of these reagents, ensuring that a test result remains consistent across different batches and temperature conditions.
Analyzer Instrumentation: Manufacturers produce the hardware—ranging from large-scale floor-model analyzers for hospitals to handheld devices for clinics. Value is added through "System Throughput" and the integration of AI-driven error detection.
Distribution & Logistics: Reagents often require cold-chain logistics to maintain enzyme activity. Specialized distributors play a critical role in ensuring that clinics and laboratories have a "Just-in-Time" supply of consumables.
Clinical Interpretation & Data Integration: The final stage occurs in the healthcare setting. Value is captured when the test result is integrated into the Electronic Health Record (EHR) and used to make a clinical decision, such as the initiation of statin therapy or the withholding of antibiotics.
Market Opportunities and Challenges
Opportunities
Antimicrobial Stewardship (AMS): Global concern over antibiotic resistance is a major tailwind. CRP testing is increasingly recognized as a key tool for "stewardship," allowing physicians to objectively identify patients who do not need antibiotics, thereby reducing healthcare costs and slowing the development of resistance.
Expansion in Cardiovascular Risk Prediction: As research further clarifies the link between "Residual Inflammatory Risk" and heart attacks, the use of hs-CRP for long-term monitoring of patients on lipid-lowering therapies represents a significant growth avenue.
Digitally Connected POC Devices: The integration of Bluetooth and cloud connectivity into portable CRP readers allows for the real-time transmission of results to telehealth platforms, supporting the growing trend of remote patient management.
Challenges
Lack of Diagnostic Specificity: CRP is a "non-specific" marker; while it tells a clinician that inflammation is present, it does not reveal the cause. This inherent limitation can lead to diagnostic ambiguity and necessitates that CRP be used as part of a wider panel of tests.
Pricing Pressures & Reimbursement: In many markets, CRP testing is viewed as a "commodity" test. Diagnostic providers face intense pricing competition and strict reimbursement caps from government and private insurers, which can limit the margins on high-volume laboratory testing.
Competition from Novel Biomarkers: Newer biomarkers, such as Procalcitonin (PCT) and Interleukin-6 (IL-6), are increasingly used alongside or in place of CRP for specific conditions like sepsis or severe COVID-19. Maintaining CRP's clinical relevance in the face of these specialized alternatives is a continuous challenge.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 C-Reactive Protein Testing Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast C-Reactive Protein Testing Market in North America (2021-2031)
8.1 C-Reactive Protein Testing Market Size
8.2 C-Reactive Protein Testing Market by End Use
8.3 Competition by Players/Suppliers
8.4 C-Reactive Protein Testing Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast C-Reactive Protein Testing Market in South America (2021-2031)
9.1 C-Reactive Protein Testing Market Size
9.2 C-Reactive Protein Testing Market by End Use
9.3 Competition by Players/Suppliers
9.4 C-Reactive Protein Testing Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast C-Reactive Protein Testing Market in Asia & Pacific (2021-2031)
10.1 C-Reactive Protein Testing Market Size
10.2 C-Reactive Protein Testing Market by End Use
10.3 Competition by Players/Suppliers
10.4 C-Reactive Protein Testing Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast C-Reactive Protein Testing Market in Europe (2021-2031)
11.1 C-Reactive Protein Testing Market Size
11.2 C-Reactive Protein Testing Market by End Use
11.3 Competition by Players/Suppliers
11.4 C-Reactive Protein Testing Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast C-Reactive Protein Testing Market in MEA (2021-2031)
12.1 C-Reactive Protein Testing Market Size
12.2 C-Reactive Protein Testing Market by End Use
12.3 Competition by Players/Suppliers
12.4 C-Reactive Protein Testing Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global C-Reactive Protein Testing Market (2021-2026)
13.1 C-Reactive Protein Testing Market Size
13.2 C-Reactive Protein Testing Market by End Use
13.3 Competition by Players/Suppliers
13.4 C-Reactive Protein Testing Market Size by Type
Chapter 14 Global C-Reactive Protein Testing Market Forecast (2026-2031)
14.1 C-Reactive Protein Testing Market Size Forecast
14.2 C-Reactive Protein Testing Application Forecast
14.3 Competition by Players/Suppliers
14.4 C-Reactive Protein Testing Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 F. Hoffmann-La Roche Ltd.
15.1.1 Company Profile
15.1.2 Main Business and C-Reactive Protein Testing Information
15.1.3 SWOT Analysis of F. Hoffmann-La Roche Ltd.
15.1.4 F. Hoffmann-La Roche Ltd. C-Reactive Protein Testing Sales, Revenue, Price and Gross Margin (2021-2026)
15.2 Abbott Laboratories
15.2.1 Company Profile
15.2.2 Main Business and C-Reactive Protein Testing Information
15.2.3 SWOT Analysis of Abbott Laboratories
15.2.4 Abbott Laboratories C-Reactive Protein Testing Sales, Revenue, Price and Gross Margin (2021-2026)
15.3 Siemens Healthineers AG
15.3.1 Company Profile
15.3.2 Main Business and C-Reactive Protein Testing Information
15.3.3 SWOT Analysis of Siemens Healthineers AG
15.3.4 Siemens Healthineers AG C-Reactive Protein Testing Sales, Revenue, Price and Gross Margin (2021-2026)
15.4 Danaher Corporation
15.4.1 Company Profile
15.4.2 Main Business and C-Reactive Protein Testing Information
15.4.3 SWOT Analysis of Danaher Corporation
15.4.4 Danaher Corporation C-Reactive Protein Testing Sales, Revenue, Price and Gross Margin (2021-2026)
15.5 Thermo Fisher Scientific Inc.
15.5.1 Company Profile
15.5.2 Main Business and C-Reactive Protein Testing Information
15.5.3 SWOT Analysis of Thermo Fisher Scientific Inc.
15.5.4 Thermo Fisher Scientific Inc. C-Reactive Protein Testing Sales, Revenue, Price and Gross Margin (2021-2026)
15.6 Ortho Clinical Diagnostics
15.6.1 Company Profile
15.6.2 Main Business and C-Reactive Protein Testing Information
15.6.3 SWOT Analysis of Ortho Clinical Diagnostics
15.6.4 Ortho Clinical Diagnostics C-Reactive Protein Testing Sales, Revenue, Price and Gross Margin (2021-2026)
15.7 Quest Diagnostics Incorporated
15.7.1 Company Profile
15.7.2 Main Business and C-Reactive Protein Testing Information
15.7.3 SWOT Analysis of Quest Diagnostics Incorporated
15.7.4 Quest Diagnostics Incorporated C-Reactive Protein Testing Sales, Revenue, Price and Gross Margin (2021-2026)
15.8 Randox Laboratories Ltd.
15.8.1 Company Profile
15.8.2 Main Business and C-Reactive Protein Testing Information
15.8.3 SWOT Analysis of Randox Laboratories Ltd.
15.8.4 Randox Laboratories Ltd. C-Reactive Protein Testing Sales, Revenue, Price and Gross Margin (2021-2026)
15.9 HORIBA
15.9.1 Company Profile
15.9.2 Main Business and C-Reactive Protein Testing Information
15.9.3 SWOT Analysis of HORIBA
15.9.4 HORIBA C-Reactive Protein Testing Sales, Revenue, Price and Gross Margin (2021-2026)
15.10 Ltd.
15.10.1 Company Profile
15.10.2 Main Business and C-Reactive Protein Testing Information
15.10.3 SWOT Analysis of Ltd.
15.10.4 Ltd. C-Reactive Protein Testing Sales, Revenue, Price and Gross Margin (2021-2026)
Please ask for sample pages for full companies list
Table Research Scope of C-Reactive Protein Testing Report
Table Data Sources of C-Reactive Protein Testing Report
Table Major Assumptions of C-Reactive Protein Testing Report
Table C-Reactive Protein Testing Classification
Table C-Reactive Protein Testing Applications
Table Drivers of C-Reactive Protein Testing Market
Table Restraints of C-Reactive Protein Testing Market
Table Opportunities of C-Reactive Protein Testing Market
Table Threats of C-Reactive Protein Testing Market
Table Raw Materials Suppliers
Table Different Production Methods of C-Reactive Protein Testing
Table Cost Structure Analysis of C-Reactive Protein Testing
Table Key End Users
Table Latest News of C-Reactive Protein Testing Market
Table Merger and Acquisition
Table Planned/Future Project of C-Reactive Protein Testing Market
Table Policy of C-Reactive Protein Testing Market
Table 2021-2031 North America C-Reactive Protein Testing Market Size
Table 2021-2031 North America C-Reactive Protein Testing Market Size by Application
Table 2021-2026 North America C-Reactive Protein Testing Key Players Revenue
Table 2021-2026 North America C-Reactive Protein Testing Key Players Market Share
Table 2021-2031 North America C-Reactive Protein Testing Market Size by Type
Table 2021-2031 United States C-Reactive Protein Testing Market Size
Table 2021-2031 Canada C-Reactive Protein Testing Market Size
Table 2021-2031 Mexico C-Reactive Protein Testing Market Size
Table 2021-2031 South America C-Reactive Protein Testing Market Size
Table 2021-2031 South America C-Reactive Protein Testing Market Size by Application
Table 2021-2026 South America C-Reactive Protein Testing Key Players Revenue
Table 2021-2026 South America C-Reactive Protein Testing Key Players Market Share
Table 2021-2031 South America C-Reactive Protein Testing Market Size by Type
Table 2021-2031 Brazil C-Reactive Protein Testing Market Size
Table 2021-2031 Argentina C-Reactive Protein Testing Market Size
Table 2021-2031 Chile C-Reactive Protein Testing Market Size
Table 2021-2031 Peru C-Reactive Protein Testing Market Size
Table 2021-2031 Asia & Pacific C-Reactive Protein Testing Market Size
Table 2021-2031 Asia & Pacific C-Reactive Protein Testing Market Size by Application
Table 2021-2026 Asia & Pacific C-Reactive Protein Testing Key Players Revenue
Table 2021-2026 Asia & Pacific C-Reactive Protein Testing Key Players Market Share
Table 2021-2031 Asia & Pacific C-Reactive Protein Testing Market Size by Type
Table 2021-2031 China C-Reactive Protein Testing Market Size
Table 2021-2031 India C-Reactive Protein Testing Market Size
Table 2021-2031 Japan C-Reactive Protein Testing Market Size
Table 2021-2031 South Korea C-Reactive Protein Testing Market Size
Table 2021-2031 Southeast Asia C-Reactive Protein Testing Market Size
Table 2021-2031 Australia C-Reactive Protein Testing Market Size
Table 2021-2031 Europe C-Reactive Protein Testing Market Size
Table 2021-2031 Europe C-Reactive Protein Testing Market Size by Application
Table 2021-2026 Europe C-Reactive Protein Testing Key Players Revenue
Table 2021-2026 Europe C-Reactive Protein Testing Key Players Market Share
Table 2021-2031 Europe C-Reactive Protein Testing Market Size by Type
Table 2021-2031 Germany C-Reactive Protein Testing Market Size
Table 2021-2031 France C-Reactive Protein Testing Market Size
Table 2021-2031 United Kingdom C-Reactive Protein Testing Market Size
Table 2021-2031 Italy C-Reactive Protein Testing Market Size
Table 2021-2031 Spain C-Reactive Protein Testing Market Size
Table 2021-2031 Belgium C-Reactive Protein Testing Market Size
Table 2021-2031 Netherlands C-Reactive Protein Testing Market Size
Table 2021-2031 Austria C-Reactive Protein Testing Market Size
Table 2021-2031 Poland C-Reactive Protein Testing Market Size
Table 2021-2031 Russia C-Reactive Protein Testing Market Size
Table 2021-2031 MEA C-Reactive Protein Testing Market Size
Table 2021-2031 MEA C-Reactive Protein Testing Market Size by Application
Table 2021-2026 MEA C-Reactive Protein Testing Key Players Revenue
Table 2021-2026 MEA C-Reactive Protein Testing Key Players Market Share
Table 2021-2031 MEA C-Reactive Protein Testing Market Size by Type
Table 2021-2031 Egypt C-Reactive Protein Testing Market Size
Table 2021-2031 Israel C-Reactive Protein Testing Market Size
Table 2021-2031 South Africa C-Reactive Protein Testing Market Size
Table 2021-2031 Gulf Cooperation Council Countries C-Reactive Protein Testing Market Size
Table 2021-2031 Turkey C-Reactive Protein Testing Market Size
Table 2021-2026 Global C-Reactive Protein Testing Market Size by Region
Table 2021-2026 Global C-Reactive Protein Testing Market Size Share by Region
Table 2021-2026 Global C-Reactive Protein Testing Market Size by Application
Table 2021-2026 Global C-Reactive Protein Testing Market Share by Application
Table 2021-2026 Global C-Reactive Protein Testing Key Vendors Revenue
Table 2021-2026 Global C-Reactive Protein Testing Key Vendors Market Share
Table 2021-2026 Global C-Reactive Protein Testing Market Size by Type
Table 2021-2026 Global C-Reactive Protein Testing Market Share by Type
Table 2026-2031 Global C-Reactive Protein Testing Market Size by Region
Table 2026-2031 Global C-Reactive Protein Testing Market Size Share by Region
Table 2026-2031 Global C-Reactive Protein Testing Market Size by Application
Table 2026-2031 Global C-Reactive Protein Testing Market Share by Application
Table 2026-2031 Global C-Reactive Protein Testing Key Vendors Revenue
Table 2026-2031 Global C-Reactive Protein Testing Key Vendors Market Share
Table 2026-2031 Global C-Reactive Protein Testing Market Size by Type
Table 2026-2031 C-Reactive Protein Testing Global Market Share by Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure C-Reactive Protein Testing Picture
Figure 2021-2031 North America C-Reactive Protein Testing Market Size and CAGR
Figure 2021-2031 South America C-Reactive Protein Testing Market Size and CAGR
Figure 2021-2031 Asia & Pacific C-Reactive Protein Testing Market Size and CAGR
Figure 2021-2031 Europe C-Reactive Protein Testing Market Size and CAGR
Figure 2021-2031 MEA C-Reactive Protein Testing Market Size and CAGR
Figure 2021-2026 Global C-Reactive Protein Testing Market Size and Growth Rate
Figure 2026-2031 Global C-Reactive Protein Testing Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |