Liquid Biopesticides Market Insights 2026, Analysis and Forecast to 2031
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The Liquid Biopesticides market has emerged as a critical driver of sustainable intensification in global agriculture. As the industry moves away from conventional synthetic chemistry due to increasing pest resistance and stringent environmental mandates, liquid formulations have become the preferred delivery mechanism for biological control agents. These products—derived from natural materials such as bacteria, fungi, viruses, and botanical extracts—are engineered to provide targeted pest suppression while minimizing the ecological footprint. The "liquid" aspect is strategically significant; liquid formulations offer superior ease of use for modern precision spraying equipment, better coverage of leaf surfaces, and enhanced compatibility with tank-mix partners. Unlike dry formulations, liquid biopesticides are often more easily integrated into existing Integrated Pest Management (IPM) programs, allowing farmers to adopt biologicals without significant capital investment in new application technology.
The global Liquid Biopesticides market is estimated to reach a valuation of approximately USD 3.0–6.0 billion in 2025. Driven by a global transition toward organic farming and the systemic phasing out of high-risk synthetic molecules (such as certain neonics and organophosphates), the market is projected to expand at a compound annual growth rate (CAGR) of 8.0%–18.0% through 2030. This robust growth trajectory is further supported by innovations in fermentation and shelf-life stabilization, addressing the historical challenge of maintaining the viability of living microorganisms in liquid storage.
Application Analysis and Market Segmentation
The efficacy of liquid biopesticides is highly dependent on the target crop’s physiology and the specific pest pressure within that segment.
By Application
Cereals & Grains: This segment is a primary volume driver, expected to grow at an annual rate of 7.5%–14.5%. As staples like wheat, rice, and corn face increasing pressure from climate-related pest migrations, liquid biopesticides are being deployed at scale to manage soil-borne pathogens and foliar insects while meeting strict export residue limits.
Oilseeds: Estimated growth of 8.0%–16.0%. In crops such as soybean and canola, liquid bioinsecticides are increasingly used to combat resistant aphids and beetles. The adoption is particularly high in regions like Latin America and North America, where oilseed production is a cornerstone of the agricultural economy.
Pulses: This segment is projected to expand at 9.0%–17.5% annually. Given that pulses are frequently consumed directly by humans with minimal processing, the demand for "low-residue" or "residue-free" pest control is exceptionally high, making liquid biologicals an ideal solution for late-season applications.
By Type
Bioinsecticides: The largest segment by type, projected to grow at 10.0%–19.0%. These products typically utilize Bacillus thuringiensis (Bt) or fungal pathogens like Beauveria bassiana. Their growth is fueled by the rapid development of resistance to conventional insecticides in high-value specialty crops.
Biofungicides: Estimated growth of 8.5%–16.5%. Liquid biofungicides, often based on Trichoderma or Bacillus subtilis, are gaining traction for managing complex diseases like powdery mildew and botrytis, particularly in humid growing conditions where synthetic fungicides face regulatory caps on application frequency.
Bionematicides: This is the fastest-growing niche, with projected rates of 11.0%–20.0%. As traditional fumigants like methyl bromide are restricted, liquid bionematicides have become essential for protecting root health in cereals and high-value vegetables, utilizing microbial agents to disrupt the life cycle of parasitic nematodes.
Regional Market Distribution and Geographic Trends
The regional adoption of liquid biopesticides is dictated by the maturity of organic standards and the severity of local regulatory restrictions on synthetic pesticides.
North America: Projected annual growth of 9.0%–17.0%. The U.S. and Canada are leaders in biopesticide R&D. The market is characterized by large-scale adoption in row crops and a sophisticated regulatory environment managed by the EPA’s Biopesticides and Pollution Prevention Division, which facilitates faster registration for biologicals.
Europe: Estimated growth of 10.0%–18.5%. Driven by the European Green Deal and the "Farm to Fork" strategy, which aims for a 50% reduction in the use of chemical pesticides by 2030, Europe is the global epicenter for biofungicide demand. France, Germany, and Spain are key countries focusing on high-efficacy liquid formulations for vineyards and orchards.
Asia-Pacific: Expected to be the fastest-growing region at 11.0%–20.0%. Led by China and India, the region is seeing a massive shift in government policy to support "Green Agriculture." The rapid expansion of organic tea and fruit exports in Southeast Asia further accelerates the demand for liquid biologicals.
Latin America: Projected growth of 8.5%–16.5%, with Brazil as a dominant force. The region’s reliance on large-scale soybean and sugarcane production has made it a testing ground for high-volume liquid bioinsecticide applications via aerial spraying.
Middle East & Africa (MEA): Anticipated growth of 7.0%–15.0%. In water-stressed regions, biopesticides that enhance plant resilience are gaining interest, particularly in the horticultural export sectors of Kenya, South Africa, and Morocco.
Key Market Players and Competitive Landscape
The competitive landscape is a blend of traditional "Big Ag" conglomerates and specialized biological "Pure Players" that focus exclusively on natural chemistries.
Syngenta AG, Bayer AG, and BASF SE: These giants have transitioned from being "synthetic-only" to "biological-inclusive." Through major acquisitions (e.g., Bayer’s acquisition of AgraQuest and BASF’s purchase of Becker Underwood), they now offer integrated "Bio-plus-Synthetic" programs where liquid biopesticides are used to reduce the overall chemical load of a crop cycle.
Corteva Agriscience & FMC Corporation: Corteva has significantly expanded its biologicals portfolio (notably through the acquisition of Stoller and Symborg), focusing on liquid biostimulants and biopesticides that provide systemic protection. FMC is leveraging its strong presence in Latin America to deploy proprietary liquid microbial solutions.
Valent BioSciences LLC (Sumitomo Chemical) & Certis USA LLC: These firms are pioneers in the biological space. Valent BioSciences is a world leader in the production of Bt-based bioinsecticides, while Certis USA (now Certis Biologicals) provides one of the broadest portfolios of liquid biofungicides and bionematicides globally.
UPL Limited & Marrone Bio Innovations (Bioceres): UPL is a leader in "OpenAg," a strategy focused on making biologicals accessible in emerging markets. Marrone Bio Innovations is renowned for its high-performance liquid bioherbicides and insecticides derived from complex fermentation processes.
Koppert Biological Systems & Andermatt Biocontrol AG: These European-based specialists are world leaders in holistic biological control. Koppert focuses on the synergy between liquid microbial and beneficial insects, while Andermatt is a global authority on viral-based biopesticides.
Novozymes A/S & Bioworks Inc.: Novozymes provides the microbial "engines" behind many of the world's leading liquid biopesticides, while Bioworks focuses on the technical application and stabilization of fungal agents for the greenhouse and nursery markets.
Industry Value Chain Analysis
The value chain for liquid biopesticides is more technically demanding than that of synthetic chemicals, primarily due to the "living" nature of the active ingredients.
Strain Discovery and R&D: The process begins with the screening of thousands of soil and plant samples to identify microbes with pesticidal properties. High value is added through genomic sequencing and the patenting of specific high-potency strains.
Upstream Fermentation: Active ingredients are produced in massive fermentation tanks. Unlike chemical synthesis, this requires pharmaceutical-grade sterile environments to ensure no contamination occurs. The ability to achieve high "CFU" (colony-forming unit) counts per milliliter of liquid is a key competitive advantage.
Formulation and Stabilization: This is the most critical stage for liquid products. Scientists must develop a "liquid carrier" that keeps the microbes alive and dormant during transport but allows them to "awaken" and multiply once sprayed onto a crop. This involve stabilizers, UV-protectants, and surfactants.
Distribution and Cold Chain Management: While liquid formulations are more convenient, many still require temperature-controlled logistics to maintain a multi-year shelf life. Distributors who can guarantee "bio-viability" add significant value to the chain.
Field Application and Extension Services: The final link involves educating the grower. Since biopesticides work differently than "knock-down" synthetics—often taking longer to show results—technical support and "digital scouting" tools are essential to ensure a successful application.
Market Opportunities and Challenges
Opportunities
The "Zero-Residue" Mandate: As global food retailers (like Walmart and Lidl) implement their own "beyond-label" residue restrictions, liquid biopesticides have a massive opportunity to become the "standard of care" for late-season pest management.
RNAi and Advanced Biotech: The next generation of liquid biopesticides will utilize RNA interference (RNAi) to turn off specific genes in pests. This offers a level of precision that synthetic chemicals can never match.
Tank-Mix Synergies: Developing liquid biologicals that can be mixed directly with synthetic fertilizers or herbicides ("all-in-one" sprays) is a major opportunity to reduce labor costs for the farmer.
Challenges
Efficacy Variability: Biologicals are sensitive to UV light, humidity, and temperature. A product that works perfectly in a lab may fail in a 40°C field in India. Closing this "efficacy gap" is the industry's biggest technical hurdle.
Regulatory Lag: In many emerging economies, biopesticides are still regulated under the same framework as toxic synthetic chemicals. This results in 3–5 year wait times for approval, stifling innovation and delaying the entry of newer, safer products.
Cost of Entry and Scalability: Producing high-quality liquid biologicals requires significant capital investment in fermentation infrastructure. Smaller players often struggle to scale up from a lab to a 50,000-liter industrial fermenter without losing product quality.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Liquid Biopesticides Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Liquid Biopesticides Market in North America (2021-2031)
8.1 Liquid Biopesticides Market Size
8.2 Liquid Biopesticides Market by End Use
8.3 Competition by Players/Suppliers
8.4 Liquid Biopesticides Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Liquid Biopesticides Market in South America (2021-2031)
9.1 Liquid Biopesticides Market Size
9.2 Liquid Biopesticides Market by End Use
9.3 Competition by Players/Suppliers
9.4 Liquid Biopesticides Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Liquid Biopesticides Market in Asia & Pacific (2021-2031)
10.1 Liquid Biopesticides Market Size
10.2 Liquid Biopesticides Market by End Use
10.3 Competition by Players/Suppliers
10.4 Liquid Biopesticides Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Liquid Biopesticides Market in Europe (2021-2031)
11.1 Liquid Biopesticides Market Size
11.2 Liquid Biopesticides Market by End Use
11.3 Competition by Players/Suppliers
11.4 Liquid Biopesticides Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Liquid Biopesticides Market in MEA (2021-2031)
12.1 Liquid Biopesticides Market Size
12.2 Liquid Biopesticides Market by End Use
12.3 Competition by Players/Suppliers
12.4 Liquid Biopesticides Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Liquid Biopesticides Market (2021-2026)
13.1 Liquid Biopesticides Market Size
13.2 Liquid Biopesticides Market by End Use
13.3 Competition by Players/Suppliers
13.4 Liquid Biopesticides Market Size by Type
Chapter 14 Global Liquid Biopesticides Market Forecast (2026-2031)
14.1 Liquid Biopesticides Market Size Forecast
14.2 Liquid Biopesticides Application Forecast
14.3 Competition by Players/Suppliers
14.4 Liquid Biopesticides Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 BASF SE
15.1.1 Company Profile
15.1.2 Main Business and Liquid Biopesticides Information
15.1.3 SWOT Analysis of BASF SE
15.1.4 BASF SE Liquid Biopesticides Sales, Revenue, Price and Gross Margin (2021-2026)
15.2 Bayer AG
15.2.1 Company Profile
15.2.2 Main Business and Liquid Biopesticides Information
15.2.3 SWOT Analysis of Bayer AG
15.2.4 Bayer AG Liquid Biopesticides Sales, Revenue, Price and Gross Margin (2021-2026)
15.3 Syngenta AG
15.3.1 Company Profile
15.3.2 Main Business and Liquid Biopesticides Information
15.3.3 SWOT Analysis of Syngenta AG
15.3.4 Syngenta AG Liquid Biopesticides Sales, Revenue, Price and Gross Margin (2021-2026)
15.4 Corteva Agriscience
15.4.1 Company Profile
15.4.2 Main Business and Liquid Biopesticides Information
15.4.3 SWOT Analysis of Corteva Agriscience
15.4.4 Corteva Agriscience Liquid Biopesticides Sales, Revenue, Price and Gross Margin (2021-2026)
15.5 FMC Corporation
15.5.1 Company Profile
15.5.2 Main Business and Liquid Biopesticides Information
15.5.3 SWOT Analysis of FMC Corporation
15.5.4 FMC Corporation Liquid Biopesticides Sales, Revenue, Price and Gross Margin (2021-2026)
15.6 Valent BioSciences LLC
15.6.1 Company Profile
15.6.2 Main Business and Liquid Biopesticides Information
15.6.3 SWOT Analysis of Valent BioSciences LLC
15.6.4 Valent BioSciences LLC Liquid Biopesticides Sales, Revenue, Price and Gross Margin (2021-2026)
15.7 Certis USA LLC
15.7.1 Company Profile
15.7.2 Main Business and Liquid Biopesticides Information
15.7.3 SWOT Analysis of Certis USA LLC
15.7.4 Certis USA LLC Liquid Biopesticides Sales, Revenue, Price and Gross Margin (2021-2026)
15.8 Marrone Bio Innovations
15.8.1 Company Profile
15.8.2 Main Business and Liquid Biopesticides Information
15.8.3 SWOT Analysis of Marrone Bio Innovations
15.8.4 Marrone Bio Innovations Liquid Biopesticides Sales, Revenue, Price and Gross Margin (2021-2026)
15.9 Bioworks Inc.
15.9.1 Company Profile
15.9.2 Main Business and Liquid Biopesticides Information
15.9.3 SWOT Analysis of Bioworks Inc.
15.9.4 Bioworks Inc. Liquid Biopesticides Sales, Revenue, Price and Gross Margin (2021-2026)
15.10 Koppert Biological Systems
15.10.1 Company Profile
15.10.2 Main Business and Liquid Biopesticides Information
15.10.3 SWOT Analysis of Koppert Biological Systems
15.10.4 Koppert Biological Systems Liquid Biopesticides Sales, Revenue, Price and Gross Margin (2021-2026)
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Table Research Scope of Liquid Biopesticides Report
Table Data Sources of Liquid Biopesticides Report
Table Major Assumptions of Liquid Biopesticides Report
Table Liquid Biopesticides Classification
Table Liquid Biopesticides Applications
Table Drivers of Liquid Biopesticides Market
Table Restraints of Liquid Biopesticides Market
Table Opportunities of Liquid Biopesticides Market
Table Threats of Liquid Biopesticides Market
Table Raw Materials Suppliers
Table Different Production Methods of Liquid Biopesticides
Table Cost Structure Analysis of Liquid Biopesticides
Table Key End Users
Table Latest News of Liquid Biopesticides Market
Table Merger and Acquisition
Table Planned/Future Project of Liquid Biopesticides Market
Table Policy of Liquid Biopesticides Market
Table 2021-2031 North America Liquid Biopesticides Market Size
Table 2021-2031 North America Liquid Biopesticides Market Size by Application
Table 2021-2026 North America Liquid Biopesticides Key Players Revenue
Table 2021-2026 North America Liquid Biopesticides Key Players Market Share
Table 2021-2031 North America Liquid Biopesticides Market Size by Type
Table 2021-2031 United States Liquid Biopesticides Market Size
Table 2021-2031 Canada Liquid Biopesticides Market Size
Table 2021-2031 Mexico Liquid Biopesticides Market Size
Table 2021-2031 South America Liquid Biopesticides Market Size
Table 2021-2031 South America Liquid Biopesticides Market Size by Application
Table 2021-2026 South America Liquid Biopesticides Key Players Revenue
Table 2021-2026 South America Liquid Biopesticides Key Players Market Share
Table 2021-2031 South America Liquid Biopesticides Market Size by Type
Table 2021-2031 Brazil Liquid Biopesticides Market Size
Table 2021-2031 Argentina Liquid Biopesticides Market Size
Table 2021-2031 Chile Liquid Biopesticides Market Size
Table 2021-2031 Peru Liquid Biopesticides Market Size
Table 2021-2031 Asia & Pacific Liquid Biopesticides Market Size
Table 2021-2031 Asia & Pacific Liquid Biopesticides Market Size by Application
Table 2021-2026 Asia & Pacific Liquid Biopesticides Key Players Revenue
Table 2021-2026 Asia & Pacific Liquid Biopesticides Key Players Market Share
Table 2021-2031 Asia & Pacific Liquid Biopesticides Market Size by Type
Table 2021-2031 China Liquid Biopesticides Market Size
Table 2021-2031 India Liquid Biopesticides Market Size
Table 2021-2031 Japan Liquid Biopesticides Market Size
Table 2021-2031 South Korea Liquid Biopesticides Market Size
Table 2021-2031 Southeast Asia Liquid Biopesticides Market Size
Table 2021-2031 Australia Liquid Biopesticides Market Size
Table 2021-2031 Europe Liquid Biopesticides Market Size
Table 2021-2031 Europe Liquid Biopesticides Market Size by Application
Table 2021-2026 Europe Liquid Biopesticides Key Players Revenue
Table 2021-2026 Europe Liquid Biopesticides Key Players Market Share
Table 2021-2031 Europe Liquid Biopesticides Market Size by Type
Table 2021-2031 Germany Liquid Biopesticides Market Size
Table 2021-2031 France Liquid Biopesticides Market Size
Table 2021-2031 United Kingdom Liquid Biopesticides Market Size
Table 2021-2031 Italy Liquid Biopesticides Market Size
Table 2021-2031 Spain Liquid Biopesticides Market Size
Table 2021-2031 Belgium Liquid Biopesticides Market Size
Table 2021-2031 Netherlands Liquid Biopesticides Market Size
Table 2021-2031 Austria Liquid Biopesticides Market Size
Table 2021-2031 Poland Liquid Biopesticides Market Size
Table 2021-2031 Russia Liquid Biopesticides Market Size
Table 2021-2031 MEA Liquid Biopesticides Market Size
Table 2021-2031 MEA Liquid Biopesticides Market Size by Application
Table 2021-2026 MEA Liquid Biopesticides Key Players Revenue
Table 2021-2026 MEA Liquid Biopesticides Key Players Market Share
Table 2021-2031 MEA Liquid Biopesticides Market Size by Type
Table 2021-2031 Egypt Liquid Biopesticides Market Size
Table 2021-2031 Israel Liquid Biopesticides Market Size
Table 2021-2031 South Africa Liquid Biopesticides Market Size
Table 2021-2031 Gulf Cooperation Council Countries Liquid Biopesticides Market Size
Table 2021-2031 Turkey Liquid Biopesticides Market Size
Table 2021-2026 Global Liquid Biopesticides Market Size by Region
Table 2021-2026 Global Liquid Biopesticides Market Size Share by Region
Table 2021-2026 Global Liquid Biopesticides Market Size by Application
Table 2021-2026 Global Liquid Biopesticides Market Share by Application
Table 2021-2026 Global Liquid Biopesticides Key Vendors Revenue
Table 2021-2026 Global Liquid Biopesticides Key Vendors Market Share
Table 2021-2026 Global Liquid Biopesticides Market Size by Type
Table 2021-2026 Global Liquid Biopesticides Market Share by Type
Table 2026-2031 Global Liquid Biopesticides Market Size by Region
Table 2026-2031 Global Liquid Biopesticides Market Size Share by Region
Table 2026-2031 Global Liquid Biopesticides Market Size by Application
Table 2026-2031 Global Liquid Biopesticides Market Share by Application
Table 2026-2031 Global Liquid Biopesticides Key Vendors Revenue
Table 2026-2031 Global Liquid Biopesticides Key Vendors Market Share
Table 2026-2031 Global Liquid Biopesticides Market Size by Type
Table 2026-2031 Liquid Biopesticides Global Market Share by Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Liquid Biopesticides Picture
Figure 2021-2031 North America Liquid Biopesticides Market Size and CAGR
Figure 2021-2031 South America Liquid Biopesticides Market Size and CAGR
Figure 2021-2031 Asia & Pacific Liquid Biopesticides Market Size and CAGR
Figure 2021-2031 Europe Liquid Biopesticides Market Size and CAGR
Figure 2021-2031 MEA Liquid Biopesticides Market Size and CAGR
Figure 2021-2026 Global Liquid Biopesticides Market Size and Growth Rate
Figure 2026-2031 Global Liquid Biopesticides Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |