Power Variable Frequency Drive Market Insights 2026, Analysis and Forecast to 2031

By: HDIN Research Published: 2026-01-10 Pages: 104
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Power Variable Frequency Drive Market Summary
The Power Variable Frequency Drive (VFD) market is a cornerstone of the modern industrial automation and energy management landscape. A VFD is a sophisticated power electronics device that regulates the speed and torque of an electric motor by varying the frequency and voltage of its power supply. This industry is fundamentally characterized by its critical role in enhancing energy efficiency and process precision. In an era where industrial electricity consumption accounts for nearly 40% of global demand, VFDs provide a transformative solution by allowing motors—which typically run at fixed speeds—to match their output precisely to the load requirements. Strategic analyses from organizations such as the Boston Consulting Group (BCG) and leading technology benchmarks highlight that the market has evolved from providing simple speed control to becoming an "intelligent" node in the Industrial Internet of Things (IIoT). Modern power VFDs now feature advanced digital twins, predictive maintenance algorithms, and seamless integration with edge computing platforms.

Based on capital expenditure trends and industrial automation indices, the global Power Variable Frequency Drive market is estimated to reach a valuation of approximately USD 3.0–7.0 billion in 2025. Driven by stringent global carbon neutrality targets and the widespread retrofitting of aging industrial infrastructure, the market is projected to expand at a compound annual growth rate (CAGR) of 3.0%–10.0% through 2030. This growth is underpinned by the essential nature of VFDs in "hard-to-abate" sectors such as oil and gas, mining, and heavy manufacturing, where motor-driven systems represent the largest opportunity for rapid energy savings.

Application Analysis and Market Segmentation
The adoption of VFD technology is heavily segmented by the mechanical characteristics of the driven load and the specific operational requirements of the end-user.

By Application

Pumps: Estimated to grow at 4.0%–9.0% annually. This remains the dominant segment due to the widespread use of centrifugal pumps in water treatment, chemical processing, and irrigation. VFDs eliminate the need for inefficient throttling valves, often reducing energy consumption in pumping stations by up to 50%.

Fans & Blowers: Projected to grow at 3.5%–8.5%. The demand is driven by the HVAC sector and industrial ventilation. Modern building automation codes increasingly mandate VFDs to optimize airflow based on occupancy and temperature, significantly lowering the carbon footprint of commercial real estate.

Compressors: Anticipated growth of 4.5%–10.0%. In compressed air systems and refrigeration, VFDs prevent "short-cycling" and high-current starts, which not only saves energy but also dramatically extends the mechanical lifespan of the compressor hardware.

Conveyors: Projected growth of 3.0%–7.5%. In logistics and mining, VFDs are essential for "soft-starting" heavy belts and synchronizing multi-drive systems, which prevents belt stretching and reduces mechanical downtime.

By Type

AC Drive: The primary market segment, growing at 5.0%–10.5%. AC drives are the standard for most industrial motors due to their robustness and the ongoing shift away from legacy DC systems. Innovation in this segment focuses on "Multi-Level" inverter topologies to minimize harmonic distortion.

Servo Drive: Estimated to grow at 6.0%–12.0%. While smaller in total volume, servo drives are seeing rapid uptake in high-precision robotics and packaging lines where millisecond-level response times and exact positioning are required.

DC Drive: Growing at a slower rate of 1.0%–3.5%. DC drives are primarily used in legacy industrial installations or specific high-torque niche applications. The market here is increasingly focused on replacement parts and modernization kits.

Regional Market Distribution and Geographic Trends
Regional growth dynamics are influenced by the local pace of industrial digitization and government-led energy efficiency mandates.

Asia-Pacific: Projected annual growth of 5.5%–12.0%. This region is the global engine for VFD demand, led by China, India, and Southeast Asia. Massive investments in water infrastructure, urban HVAC systems, and new manufacturing hubs drive high-volume demand. China, in particular, has implemented aggressive industrial energy-efficiency standards that favor VFD adoption across its state-owned enterprises.

North America: Estimated growth of 3.0%–7.5%. The U.S. and Canadian markets are characterized by a focus on the "Service and Modernization" segment. The shale gas industry and the burgeoning data center cooling market are key consumption drivers, with a strong trend toward software-integrated drives that support remote monitoring.

Europe: Anticipated growth of 3.5%–8.0%. Demand in Germany, France, and Italy is dictated by the "European Green Deal." European OEMs are leading the transition toward "Regenerative Drives," which can feed excess braking energy back into the grid, a feature highly valued in the region's high-electricity-cost environment.

Latin America and MEA: Projected growth of 2.5%–6.5%. Demand in these regions is closely tied to the commodities sector. Large-scale mining projects in Chile and Brazil, along with oil-and-gas desalination plants in the Middle East, represent significant localized opportunities for high-power, medium-voltage VFDs.

Key Market Players and Competitive Landscape
The competitive environment features a tier of global conglomerates that offer end-to-end power solutions, alongside specialized firms focused on specific motion control niches.

ABB Ltd. and Siemens AG: These companies are the undisputed leaders in the high-power and medium-voltage segments. ABB’s "Motion" business focuses on high-reliability drives with deep digital integration (ABB Ability), while Siemens leverages its "Totally Integrated Automation" (TIA) portal to offer VFDs that are seamlessly woven into the broader factory automation fabric.

Schneider Electric SE and Danfoss A/S: Schneider Electric focuses heavily on "EcoStruxure" integrated drives for buildings and data centers. Danfoss is a specialist in independent drive technology, recognized for its "VLT" and "VACON" brands which are highly regarded in the HVAC and marine sectors for their ruggedness and efficiency.

Rockwell Automation, Inc. and Mitsubishi Electric Corporation: Rockwell (Allen-Bradley) holds a dominant position in the North American industrial market, particularly in the automotive and food and beverage sectors. Mitsubishi Electric is a leader in high-performance compact drives and servo systems, often favored in the high-speed electronics assembly industry.

Yaskawa Electric and Fuji Electric: These Japanese firms are renowned for their technical excellence in motor control. Yaskawa’s "Matrix" drive technology, which eliminates the need for bulky DC capacitors, represents a significant innovation in power density and harmonic reduction.

Nidec Corporation and WEG S.A.: Nidec has expanded rapidly through acquisitions to become a global motor-and-drive powerhouse. WEG, based in Brazil, leverages its vertical integration—from raw steel to finished drives—to provide cost-competitive and robust solutions for the global mining and energy sectors.

Industry Value Chain Analysis
The VFD value chain is a multi-stage process that integrates raw material processing with advanced semiconductor logic and software engineering.

Component and Semiconductor Supply: The chain begins with the procurement of power semiconductors, such as Insulated-Gate Bipolar Transistors (IGBTs) and Silicon Carbide (SiC) modules. Value here is driven by thermal management capabilities and switching efficiency.

Assembly and Power Electronics Engineering: Manufacturers integrate the semiconductors with capacitors, cooling systems, and control boards. At this stage, value is added through modular hardware design that allows for easy field maintenance and space-saving "bookstyle" footprints.

Firmware and Software Development: This is the "brain" of the VFD. Value is concentrated in the control algorithms (such as Direct Torque Control or Vector Control) and the communication protocols (Profinet, EtherNet/IP) that allow the drive to talk to PLCs and cloud platforms.

Distribution and Systems Integration: Most VFDs reach the market through specialized electrical distributors or System Integrators (SIs). These partners add value by sizing the drives correctly, designing custom control panels, and ensuring the drive system complies with local harmonic and safety standards.

Lifecycle Services and Digital Optimization: The final stage focuses on the operational life of the asset. Value is captured through remote monitoring services, energy audits that prove ROI, and the eventual recycling or retrofitting of legacy units.

Market Opportunities and Challenges
Opportunities

The Shift to Wide-Bandgap Semiconductors: The adoption of Silicon Carbide (SiC) and Gallium Nitride (GaN) in VFD designs allows for higher switching frequencies, leading to smaller, lighter, and more efficient drives. This is particularly relevant for mobile applications and space-constrained urban environments.

Decentralized Drive Architectures: There is a growing trend toward "Motor-Mounted" or near-motor VFDs. By moving the drive out of the central control cabinet and onto the machine, manufacturers can drastically reduce cabling costs and electromagnetic interference (EMI).

AI-Driven Predictive Maintenance: Modern VFDs can sense subtle changes in motor vibration or current patterns. Using this data to predict a bearing failure before it occurs offers a high-value service proposition for critical infrastructure operators.

Challenges

Harmonic Distortion and Power Quality: VFDs can introduce non-linear loads into the electrical grid, causing "noise" that affects other equipment. Managing these harmonics requires additional filtering hardware, which increases the total system cost and complexity.

Shortage of Specialized Technical Talent: As VFDs become more "software-defined," the industry faces a shortage of engineers who understand both traditional power electronics and modern network protocols.

Cybersecurity in Connected Drives: As drives are connected to the cloud for data analytics, they become potential entry points for cyber-attacks. Ensuring "Security-by-Design" in industrial drive firmware is an ongoing challenge that requires constant investment in encryption and secure boot technologies.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Power Variable Frequency Drive Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Power Variable Frequency Drive Market in North America (2021-2031)
8.1 Power Variable Frequency Drive Market Size
8.2 Power Variable Frequency Drive Market by End Use
8.3 Competition by Players/Suppliers
8.4 Power Variable Frequency Drive Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Power Variable Frequency Drive Market in South America (2021-2031)
9.1 Power Variable Frequency Drive Market Size
9.2 Power Variable Frequency Drive Market by End Use
9.3 Competition by Players/Suppliers
9.4 Power Variable Frequency Drive Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Power Variable Frequency Drive Market in Asia & Pacific (2021-2031)
10.1 Power Variable Frequency Drive Market Size
10.2 Power Variable Frequency Drive Market by End Use
10.3 Competition by Players/Suppliers
10.4 Power Variable Frequency Drive Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Power Variable Frequency Drive Market in Europe (2021-2031)
11.1 Power Variable Frequency Drive Market Size
11.2 Power Variable Frequency Drive Market by End Use
11.3 Competition by Players/Suppliers
11.4 Power Variable Frequency Drive Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Power Variable Frequency Drive Market in MEA (2021-2031)
12.1 Power Variable Frequency Drive Market Size
12.2 Power Variable Frequency Drive Market by End Use
12.3 Competition by Players/Suppliers
12.4 Power Variable Frequency Drive Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Power Variable Frequency Drive Market (2021-2026)
13.1 Power Variable Frequency Drive Market Size
13.2 Power Variable Frequency Drive Market by End Use
13.3 Competition by Players/Suppliers
13.4 Power Variable Frequency Drive Market Size by Type
Chapter 14 Global Power Variable Frequency Drive Market Forecast (2026-2031)
14.1 Power Variable Frequency Drive Market Size Forecast
14.2 Power Variable Frequency Drive Application Forecast
14.3 Competition by Players/Suppliers
14.4 Power Variable Frequency Drive Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 ABB Ltd.
15.1.1 Company Profile
15.1.2 Main Business and Power Variable Frequency Drive Information
15.1.3 SWOT Analysis of ABB Ltd.
15.1.4 ABB Ltd. Power Variable Frequency Drive Sales, Revenue, Price and Gross Margin (2021-2026)
15.2 Siemens AG
15.2.1 Company Profile
15.2.2 Main Business and Power Variable Frequency Drive Information
15.2.3 SWOT Analysis of Siemens AG
15.2.4 Siemens AG Power Variable Frequency Drive Sales, Revenue, Price and Gross Margin (2021-2026)
15.3 Schneider Electric SE
15.3.1 Company Profile
15.3.2 Main Business and Power Variable Frequency Drive Information
15.3.3 SWOT Analysis of Schneider Electric SE
15.3.4 Schneider Electric SE Power Variable Frequency Drive Sales, Revenue, Price and Gross Margin (2021-2026)
15.4 Danfoss A/S
15.4.1 Company Profile
15.4.2 Main Business and Power Variable Frequency Drive Information
15.4.3 SWOT Analysis of Danfoss A/S
15.4.4 Danfoss A/S Power Variable Frequency Drive Sales, Revenue, Price and Gross Margin (2021-2026)
15.5 Rockwell Automation
15.5.1 Company Profile
15.5.2 Main Business and Power Variable Frequency Drive Information
15.5.3 SWOT Analysis of Rockwell Automation
15.5.4 Rockwell Automation Power Variable Frequency Drive Sales, Revenue, Price and Gross Margin (2021-2026)
15.6 Inc.
15.6.1 Company Profile
15.6.2 Main Business and Power Variable Frequency Drive Information
15.6.3 SWOT Analysis of Inc.
15.6.4 Inc. Power Variable Frequency Drive Sales, Revenue, Price and Gross Margin (2021-2026)
15.7 Mitsubishi Electric Corporation
15.7.1 Company Profile
15.7.2 Main Business and Power Variable Frequency Drive Information
15.7.3 SWOT Analysis of Mitsubishi Electric Corporation
15.7.4 Mitsubishi Electric Corporation Power Variable Frequency Drive Sales, Revenue, Price and Gross Margin (2021-2026)
15.8 Yaskawa Electric Corporation
15.8.1 Company Profile
15.8.2 Main Business and Power Variable Frequency Drive Information
15.8.3 SWOT Analysis of Yaskawa Electric Corporation
15.8.4 Yaskawa Electric Corporation Power Variable Frequency Drive Sales, Revenue, Price and Gross Margin (2021-2026)
15.9 Fuji Electric Co.
15.9.1 Company Profile
15.9.2 Main Business and Power Variable Frequency Drive Information
15.9.3 SWOT Analysis of Fuji Electric Co.
15.9.4 Fuji Electric Co. Power Variable Frequency Drive Sales, Revenue, Price and Gross Margin (2021-2026)
15.10 Ltd.
15.10.1 Company Profile
15.10.2 Main Business and Power Variable Frequency Drive Information
15.10.3 SWOT Analysis of Ltd.
15.10.4 Ltd. Power Variable Frequency Drive Sales, Revenue, Price and Gross Margin (2021-2026)
Please ask for sample pages for full companies list
Table Abbreviation and Acronyms
Table Research Scope of Power Variable Frequency Drive Report
Table Data Sources of Power Variable Frequency Drive Report
Table Major Assumptions of Power Variable Frequency Drive Report
Table Power Variable Frequency Drive Classification
Table Power Variable Frequency Drive Applications
Table Drivers of Power Variable Frequency Drive Market
Table Restraints of Power Variable Frequency Drive Market
Table Opportunities of Power Variable Frequency Drive Market
Table Threats of Power Variable Frequency Drive Market
Table Raw Materials Suppliers
Table Different Production Methods of Power Variable Frequency Drive
Table Cost Structure Analysis of Power Variable Frequency Drive
Table Key End Users
Table Latest News of Power Variable Frequency Drive Market
Table Merger and Acquisition
Table Planned/Future Project of Power Variable Frequency Drive Market
Table Policy of Power Variable Frequency Drive Market
Table 2021-2031 North America Power Variable Frequency Drive Market Size
Table 2021-2031 North America Power Variable Frequency Drive Market Size by Application
Table 2021-2026 North America Power Variable Frequency Drive Key Players Revenue
Table 2021-2026 North America Power Variable Frequency Drive Key Players Market Share
Table 2021-2031 North America Power Variable Frequency Drive Market Size by Type
Table 2021-2031 United States Power Variable Frequency Drive Market Size
Table 2021-2031 Canada Power Variable Frequency Drive Market Size
Table 2021-2031 Mexico Power Variable Frequency Drive Market Size
Table 2021-2031 South America Power Variable Frequency Drive Market Size
Table 2021-2031 South America Power Variable Frequency Drive Market Size by Application
Table 2021-2026 South America Power Variable Frequency Drive Key Players Revenue
Table 2021-2026 South America Power Variable Frequency Drive Key Players Market Share
Table 2021-2031 South America Power Variable Frequency Drive Market Size by Type
Table 2021-2031 Brazil Power Variable Frequency Drive Market Size
Table 2021-2031 Argentina Power Variable Frequency Drive Market Size
Table 2021-2031 Chile Power Variable Frequency Drive Market Size
Table 2021-2031 Peru Power Variable Frequency Drive Market Size
Table 2021-2031 Asia & Pacific Power Variable Frequency Drive Market Size
Table 2021-2031 Asia & Pacific Power Variable Frequency Drive Market Size by Application
Table 2021-2026 Asia & Pacific Power Variable Frequency Drive Key Players Revenue
Table 2021-2026 Asia & Pacific Power Variable Frequency Drive Key Players Market Share
Table 2021-2031 Asia & Pacific Power Variable Frequency Drive Market Size by Type
Table 2021-2031 China Power Variable Frequency Drive Market Size
Table 2021-2031 India Power Variable Frequency Drive Market Size
Table 2021-2031 Japan Power Variable Frequency Drive Market Size
Table 2021-2031 South Korea Power Variable Frequency Drive Market Size
Table 2021-2031 Southeast Asia Power Variable Frequency Drive Market Size
Table 2021-2031 Australia Power Variable Frequency Drive Market Size
Table 2021-2031 Europe Power Variable Frequency Drive Market Size
Table 2021-2031 Europe Power Variable Frequency Drive Market Size by Application
Table 2021-2026 Europe Power Variable Frequency Drive Key Players Revenue
Table 2021-2026 Europe Power Variable Frequency Drive Key Players Market Share
Table 2021-2031 Europe Power Variable Frequency Drive Market Size by Type
Table 2021-2031 Germany Power Variable Frequency Drive Market Size
Table 2021-2031 France Power Variable Frequency Drive Market Size
Table 2021-2031 United Kingdom Power Variable Frequency Drive Market Size
Table 2021-2031 Italy Power Variable Frequency Drive Market Size
Table 2021-2031 Spain Power Variable Frequency Drive Market Size
Table 2021-2031 Belgium Power Variable Frequency Drive Market Size
Table 2021-2031 Netherlands Power Variable Frequency Drive Market Size
Table 2021-2031 Austria Power Variable Frequency Drive Market Size
Table 2021-2031 Poland Power Variable Frequency Drive Market Size
Table 2021-2031 Russia Power Variable Frequency Drive Market Size
Table 2021-2031 MEA Power Variable Frequency Drive Market Size
Table 2021-2031 MEA Power Variable Frequency Drive Market Size by Application
Table 2021-2026 MEA Power Variable Frequency Drive Key Players Revenue
Table 2021-2026 MEA Power Variable Frequency Drive Key Players Market Share
Table 2021-2031 MEA Power Variable Frequency Drive Market Size by Type
Table 2021-2031 Egypt Power Variable Frequency Drive Market Size
Table 2021-2031 Israel Power Variable Frequency Drive Market Size
Table 2021-2031 South Africa Power Variable Frequency Drive Market Size
Table 2021-2031 Gulf Cooperation Council Countries Power Variable Frequency Drive Market Size
Table 2021-2031 Turkey Power Variable Frequency Drive Market Size
Table 2021-2026 Global Power Variable Frequency Drive Market Size by Region
Table 2021-2026 Global Power Variable Frequency Drive Market Size Share by Region
Table 2021-2026 Global Power Variable Frequency Drive Market Size by Application
Table 2021-2026 Global Power Variable Frequency Drive Market Share by Application
Table 2021-2026 Global Power Variable Frequency Drive Key Vendors Revenue
Table 2021-2026 Global Power Variable Frequency Drive Key Vendors Market Share
Table 2021-2026 Global Power Variable Frequency Drive Market Size by Type
Table 2021-2026 Global Power Variable Frequency Drive Market Share by Type
Table 2026-2031 Global Power Variable Frequency Drive Market Size by Region
Table 2026-2031 Global Power Variable Frequency Drive Market Size Share by Region
Table 2026-2031 Global Power Variable Frequency Drive Market Size by Application
Table 2026-2031 Global Power Variable Frequency Drive Market Share by Application
Table 2026-2031 Global Power Variable Frequency Drive Key Vendors Revenue
Table 2026-2031 Global Power Variable Frequency Drive Key Vendors Market Share
Table 2026-2031 Global Power Variable Frequency Drive Market Size by Type
Table 2026-2031 Power Variable Frequency Drive Global Market Share by Type

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Power Variable Frequency Drive Picture
Figure 2021-2031 North America Power Variable Frequency Drive Market Size and CAGR
Figure 2021-2031 South America Power Variable Frequency Drive Market Size and CAGR
Figure 2021-2031 Asia & Pacific Power Variable Frequency Drive Market Size and CAGR
Figure 2021-2031 Europe Power Variable Frequency Drive Market Size and CAGR
Figure 2021-2031 MEA Power Variable Frequency Drive Market Size and CAGR
Figure 2021-2026 Global Power Variable Frequency Drive Market Size and Growth Rate
Figure 2026-2031 Global Power Variable Frequency Drive Market Size and Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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