Next-Generation Sequencing (NGS) Services Market Insights 2026, Analysis and Forecast to 2031
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The Next-Generation Sequencing (NGS) Services market represents a cornerstone of the modern "Genomic Revolution," providing the infrastructure and expertise required to decode genetic information at massive scale and unprecedented speed. Unlike traditional Sanger sequencing, NGS services utilize massively parallel processing to sequence millions of DNA fragments simultaneously. This industry is fundamentally characterized by its transition from a specialized academic research tool to a high-volume industrial and clinical utility. Strategic assessments from organizations such as the Boston Consulting Group (BCG) and global healthcare analysts emphasize that NGS services have become the primary enabler of Precision Medicine, allowing for "Clinical-Grade" genomic insights that drive targeted oncology therapies, rare disease diagnostics, and large-scale population health studies. The market is currently undergoing a "Commoditization of the Genome" phase, where the cost of sequencing has outpaced Moore’s Law, dropping from billions of dollars to a sub-three-hundred-dollar threshold for a whole human genome.
The global Next-Generation Sequencing (NGS) Services market is estimated to reach a valuation of approximately USD 3.0–8.0 billion in 2025. Driven by the aggressive integration of genomics into routine clinical practice and the rising demand for outsourced drug discovery services in the biopharma sector, the market is projected to expand at a compound annual growth rate (CAGR) of 10.0%–30.0% through 2030. This high growth trajectory is supported by "Multi-Omics" integration, where sequencing data is combined with proteomic and transcriptomic datasets to provide a holistic view of biological systems.
Application Analysis and Market Segmentation
The application of NGS services is shifting from discovery-based research toward diagnostic and therapeutic validation, with high-throughput service providers capturing significant value.
By Application
Universities & Other Research Entities: This remains a foundational segment, projected to grow at 10.0%–18.0% annually. Academic labs are the primary users of de novo sequencing and complex transcriptomics. However, there is a clear trend toward these entities outsourcing their heavy sequencing loads to specialized service hubs to leverage superior economies of scale and data quality.
Hospitals & Clinics: The fastest-growing end-use sector, with an estimated CAGR of 15.0%–30.0%. The demand is driven by the clinical necessity of Comprehensive Genomic Profiling (CGP) in oncology and Non-Invasive Prenatal Testing (NIPT). Hospitals are increasingly utilizing "Fast-Turnaround" services for neonatal intensive care and infectious disease surveillance.
Pharma & Biotech Entities: Projected to grow at 12.0%–25.0%. In the drug development lifecycle, NGS services are critical for biomarker discovery, patient stratification in clinical trials, and validating gene editing (CRISPR) outcomes. Large-scale partnerships between service providers and biopharma giants for "Genomic Biobanks" are becoming a key revenue driver.
By Workflow (Type)
Sequencing: This core segment is expected to grow at 10.0%–22.0%. While it accounts for the largest share of revenue, it is also the most price-sensitive. Service providers are differentiating themselves through "Platform Diversity," offering both high-accuracy Short-Read (Illumina) and high-context Long-Read (Oxford Nanopore/PacBio) capabilities.
Pre-sequencing: Estimated growth of 8.0%–18.0%. This includes library preparation, target enrichment, and quality control. The trend toward "Automated Library Prep" is reducing manual labor and improving reproducibility, particularly for difficult samples like liquid biopsies.
Data Analysis: Projected to be the highest-value segment with a CAGR of 15.0%–30.0%. As the volume of genomic data explodes, the bottleneck has shifted from "generating data" to "interpreting data." Service providers are investing heavily in AI-driven bioinformatics and secure cloud-based reporting to provide clinicians with "Actionable Insights" rather than raw sequence files.
Regional Market Distribution and Geographic Trends
The geographic distribution of the NGS services market is defined by the density of biotechnology clusters and the maturity of national genomics initiatives.
North America: Projected annual growth of 10.0%–18.0%. North America holds the largest market share, anchored by a mature healthcare infrastructure and the presence of industry titans like Illumina and Thermo Fisher. The U.S. market is characterized by a shift toward decentralized clinical testing and a high volume of NGS-based companion diagnostic approvals.
Asia-Pacific: The fastest-growing region, anticipated to expand at 18.0%–32.0%. Growth is led by China and India, where government-backed population sequencing projects (e.g., the 100K Genome Project) and a rapidly expanding CRO (Contract Research Organization) ecosystem are driving massive volume. China’s BGI Group and Novogene have become global leaders in low-cost, high-throughput service delivery.
Europe: Estimated growth of 9.0%–20.0%. European demand is driven by the integration of NGS into national health systems, particularly in the UK, Germany, and France. The region is a leader in implementing "Genomic Sovereignty" regulations, which favor local service providers for sensitive patient data processing.
Latin America and MEA: Projected growth of 8.0%–15.0%. These regions are emerging as important hubs for infectious disease monitoring and agricultural genomics, with growing investment in local sequencing centers to reduce the need for international sample shipping.
Key Market Players and Competitive Landscape
The NGS services market features a tiered competitive structure consisting of platform manufacturers who also provide services, and specialized service "factories" that operate at massive scale.
Illumina, Inc. and Thermo Fisher Scientific Inc.: These companies control the underlying technology platforms (SBS and Ion Torrent, respectively) while also offering specialized service programs. Illumina’s "NovaSeq" architecture remains the benchmark for large-scale whole-genome sequencing (WGS) services.
BGI Group and Novogene Co., Ltd.: These China-based giants represent the "Industrialization of Genomics." By operating massive clusters of sequencers, they offer the world's most competitive per-base pricing, making them the primary partners for large-scale research projects and agricultural genomics.
Eurofins Scientific SE and Macrogen, Inc.: These players focus on the "Service Pure-Play" model. Eurofins leverages its global laboratory network to provide highly regulated clinical and environmental sequencing, while Macrogen is a leader in the South Korean and broader Asian personalized medicine markets.
Oxford Nanopore Technologies and Pacific Biosciences (PacBio): These companies lead the "Third-Generation" or Long-Read sequencing segment. Their services are uniquely positioned for resolving complex structural variations and "closing" de novo genomes that short-read technologies struggle to map.
Specialized Clinical Providers (Personalis, Veritas Genetics, GENEWIZ): These firms add value through specialized panels. Personalis, for instance, focuses on advanced immuno-oncology sequencing, providing high-depth data used to develop personalized cancer vaccines.
Industry Value Chain Analysis
The value chain for NGS services is a highly technical sequence that transforms biological samples into digitized, interpretable biological knowledge.
Sample Collection and Bio-Banking: The chain begins with the acquisition of high-quality DNA or RNA. This stage is increasingly integrated with clinical logistics, as service providers offer specialized kits for preserving "Cell-Free DNA" (cfDNA) during transport.
Sample Processing and Library Construction: This is a critical value-add stage where genomic material is fragmented and "tagged" with indices. The precision of target enrichment (focusing only on specific genes of interest) significantly impacts the final cost and clinical utility of the service.
The Sequencing Core: This is the capital-intensive engine of the value chain. Value is generated by the "Sequencing-by-Synthesis" or "Nanopore" platforms, which convert chemical signals into digital base calls. High utilization rates of these multi-million dollar instruments are essential for service provider profitability.
Bioinformatics and Secondary Analysis: Raw data (FASTQ files) is aligned against reference genomes to identify variants. The value here lies in the accuracy of "Variant Calling" algorithms and the ability to distinguish true mutations from sequencing noise.
Clinical Interpretation and Reporting: The final and highest-margin stage of the chain. Specialized MDs and PhDs interpret the genetic variants in the context of the patient's medical history. The final product is a "Clinical Report" that provides a treatment recommendation, representing the ultimate realization of value for the end-user.
Market Opportunities and Challenges
Opportunities
The Rise of Liquid Biopsies: NGS services are at the forefront of "Early Detection" oncology. The ability to sequence trace amounts of tumor DNA in a simple blood draw represents a multi-billion dollar opportunity for service providers specializing in high-sensitivity monitoring.
AI-Native Genomic Interpretation: The integration of Large Language Models (LLMs) to scan medical literature and automatically annotate genomic variants is a massive opportunity to scale the "Interpretation" bottleneck and reduce the cost of clinical reports.
Direct-to-Consumer (DTC) and Wellness Sequencing: As consumer awareness grows, there is an increasing market for NGS services focused on pharmacogenomics (predicting drug reactions) and preventative health screening, shifting the market toward a lifelong "Genomic Health" model.
Challenges
Data Security and Regulatory Fragmentation: Genomic data is the most sensitive form of PII (Personally Identifiable Information). Different "Data Residency" laws in China, the EU (GDPR), and the U.S. create significant operational hurdles for global service providers.
The Interpretation Gap: While we can sequence a genome for a few hundred dollars, we still do not understand the function of a significant portion of the human genome (Variants of Uncertain Significance). This "Dark Matter" of the genome limits the clinical utility of some NGS services.
Reimbursement Uncertainties: In many regions, the transition from "Research-Only" to "Reimbursable Diagnostic" is slow. Without consistent insurance coverage for whole-exome or whole-genome sequencing, the adoption in routine clinical care faces significant financial friction.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Next-Generation Sequencing (NGS) Services Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Next-Generation Sequencing (NGS) Services Market in North America (2021-2031)
8.1 Next-Generation Sequencing (NGS) Services Market Size
8.2 Next-Generation Sequencing (NGS) Services Market by End Use
8.3 Competition by Players/Suppliers
8.4 Next-Generation Sequencing (NGS) Services Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Next-Generation Sequencing (NGS) Services Market in South America (2021-2031)
9.1 Next-Generation Sequencing (NGS) Services Market Size
9.2 Next-Generation Sequencing (NGS) Services Market by End Use
9.3 Competition by Players/Suppliers
9.4 Next-Generation Sequencing (NGS) Services Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Next-Generation Sequencing (NGS) Services Market in Asia & Pacific (2021-2031)
10.1 Next-Generation Sequencing (NGS) Services Market Size
10.2 Next-Generation Sequencing (NGS) Services Market by End Use
10.3 Competition by Players/Suppliers
10.4 Next-Generation Sequencing (NGS) Services Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Next-Generation Sequencing (NGS) Services Market in Europe (2021-2031)
11.1 Next-Generation Sequencing (NGS) Services Market Size
11.2 Next-Generation Sequencing (NGS) Services Market by End Use
11.3 Competition by Players/Suppliers
11.4 Next-Generation Sequencing (NGS) Services Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Next-Generation Sequencing (NGS) Services Market in MEA (2021-2031)
12.1 Next-Generation Sequencing (NGS) Services Market Size
12.2 Next-Generation Sequencing (NGS) Services Market by End Use
12.3 Competition by Players/Suppliers
12.4 Next-Generation Sequencing (NGS) Services Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Next-Generation Sequencing (NGS) Services Market (2021-2026)
13.1 Next-Generation Sequencing (NGS) Services Market Size
13.2 Next-Generation Sequencing (NGS) Services Market by End Use
13.3 Competition by Players/Suppliers
13.4 Next-Generation Sequencing (NGS) Services Market Size by Type
Chapter 14 Global Next-Generation Sequencing (NGS) Services Market Forecast (2026-2031)
14.1 Next-Generation Sequencing (NGS) Services Market Size Forecast
14.2 Next-Generation Sequencing (NGS) Services Application Forecast
14.3 Competition by Players/Suppliers
14.4 Next-Generation Sequencing (NGS) Services Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Illumina
15.1.1 Company Profile
15.1.2 Main Business and Next-Generation Sequencing (NGS) Services Information
15.1.3 SWOT Analysis of Illumina
15.1.4 Illumina Next-Generation Sequencing (NGS) Services Sales, Revenue, Price and Gross Margin (2021-2026)
15.2 Inc.
15.2.1 Company Profile
15.2.2 Main Business and Next-Generation Sequencing (NGS) Services Information
15.2.3 SWOT Analysis of Inc.
15.2.4 Inc. Next-Generation Sequencing (NGS) Services Sales, Revenue, Price and Gross Margin (2021-2026)
15.3 Thermo Fisher Scientific Inc.
15.3.1 Company Profile
15.3.2 Main Business and Next-Generation Sequencing (NGS) Services Information
15.3.3 SWOT Analysis of Thermo Fisher Scientific Inc.
15.3.4 Thermo Fisher Scientific Inc. Next-Generation Sequencing (NGS) Services Sales, Revenue, Price and Gross Margin (2021-2026)
15.4 BGI Group
15.4.1 Company Profile
15.4.2 Main Business and Next-Generation Sequencing (NGS) Services Information
15.4.3 SWOT Analysis of BGI Group
15.4.4 BGI Group Next-Generation Sequencing (NGS) Services Sales, Revenue, Price and Gross Margin (2021-2026)
15.5 PerkinElmer
15.5.1 Company Profile
15.5.2 Main Business and Next-Generation Sequencing (NGS) Services Information
15.5.3 SWOT Analysis of PerkinElmer
15.5.4 PerkinElmer Next-Generation Sequencing (NGS) Services Sales, Revenue, Price and Gross Margin (2021-2026)
15.6 Inc.
15.6.1 Company Profile
15.6.2 Main Business and Next-Generation Sequencing (NGS) Services Information
15.6.3 SWOT Analysis of Inc.
15.6.4 Inc. Next-Generation Sequencing (NGS) Services Sales, Revenue, Price and Gross Margin (2021-2026)
15.7 Qiagen N.V.
15.7.1 Company Profile
15.7.2 Main Business and Next-Generation Sequencing (NGS) Services Information
15.7.3 SWOT Analysis of Qiagen N.V.
15.7.4 Qiagen N.V. Next-Generation Sequencing (NGS) Services Sales, Revenue, Price and Gross Margin (2021-2026)
15.8 Macrogen
15.8.1 Company Profile
15.8.2 Main Business and Next-Generation Sequencing (NGS) Services Information
15.8.3 SWOT Analysis of Macrogen
15.8.4 Macrogen Next-Generation Sequencing (NGS) Services Sales, Revenue, Price and Gross Margin (2021-2026)
15.9 Inc.
15.9.1 Company Profile
15.9.2 Main Business and Next-Generation Sequencing (NGS) Services Information
15.9.3 SWOT Analysis of Inc.
15.9.4 Inc. Next-Generation Sequencing (NGS) Services Sales, Revenue, Price and Gross Margin (2021-2026)
15.10 Eurofins Scientific SE
15.10.1 Company Profile
15.10.2 Main Business and Next-Generation Sequencing (NGS) Services Information
15.10.3 SWOT Analysis of Eurofins Scientific SE
15.10.4 Eurofins Scientific SE Next-Generation Sequencing (NGS) Services Sales, Revenue, Price and Gross Margin (2021-2026)
Please ask for sample pages for full companies list
Table Research Scope of Next-Generation Sequencing (NGS) Services Report
Table Data Sources of Next-Generation Sequencing (NGS) Services Report
Table Major Assumptions of Next-Generation Sequencing (NGS) Services Report
Table Next-Generation Sequencing (NGS) Services Classification
Table Next-Generation Sequencing (NGS) Services Applications
Table Drivers of Next-Generation Sequencing (NGS) Services Market
Table Restraints of Next-Generation Sequencing (NGS) Services Market
Table Opportunities of Next-Generation Sequencing (NGS) Services Market
Table Threats of Next-Generation Sequencing (NGS) Services Market
Table Raw Materials Suppliers
Table Different Production Methods of Next-Generation Sequencing (NGS) Services
Table Cost Structure Analysis of Next-Generation Sequencing (NGS) Services
Table Key End Users
Table Latest News of Next-Generation Sequencing (NGS) Services Market
Table Merger and Acquisition
Table Planned/Future Project of Next-Generation Sequencing (NGS) Services Market
Table Policy of Next-Generation Sequencing (NGS) Services Market
Table 2021-2031 North America Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 North America Next-Generation Sequencing (NGS) Services Market Size by Application
Table 2021-2026 North America Next-Generation Sequencing (NGS) Services Key Players Revenue
Table 2021-2026 North America Next-Generation Sequencing (NGS) Services Key Players Market Share
Table 2021-2031 North America Next-Generation Sequencing (NGS) Services Market Size by Type
Table 2021-2031 United States Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Canada Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Mexico Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 South America Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 South America Next-Generation Sequencing (NGS) Services Market Size by Application
Table 2021-2026 South America Next-Generation Sequencing (NGS) Services Key Players Revenue
Table 2021-2026 South America Next-Generation Sequencing (NGS) Services Key Players Market Share
Table 2021-2031 South America Next-Generation Sequencing (NGS) Services Market Size by Type
Table 2021-2031 Brazil Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Argentina Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Chile Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Peru Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Asia & Pacific Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Asia & Pacific Next-Generation Sequencing (NGS) Services Market Size by Application
Table 2021-2026 Asia & Pacific Next-Generation Sequencing (NGS) Services Key Players Revenue
Table 2021-2026 Asia & Pacific Next-Generation Sequencing (NGS) Services Key Players Market Share
Table 2021-2031 Asia & Pacific Next-Generation Sequencing (NGS) Services Market Size by Type
Table 2021-2031 China Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 India Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Japan Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 South Korea Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Southeast Asia Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Australia Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Europe Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Europe Next-Generation Sequencing (NGS) Services Market Size by Application
Table 2021-2026 Europe Next-Generation Sequencing (NGS) Services Key Players Revenue
Table 2021-2026 Europe Next-Generation Sequencing (NGS) Services Key Players Market Share
Table 2021-2031 Europe Next-Generation Sequencing (NGS) Services Market Size by Type
Table 2021-2031 Germany Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 France Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 United Kingdom Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Italy Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Spain Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Belgium Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Netherlands Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Austria Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Poland Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Russia Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 MEA Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 MEA Next-Generation Sequencing (NGS) Services Market Size by Application
Table 2021-2026 MEA Next-Generation Sequencing (NGS) Services Key Players Revenue
Table 2021-2026 MEA Next-Generation Sequencing (NGS) Services Key Players Market Share
Table 2021-2031 MEA Next-Generation Sequencing (NGS) Services Market Size by Type
Table 2021-2031 Egypt Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Israel Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 South Africa Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Gulf Cooperation Council Countries Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2031 Turkey Next-Generation Sequencing (NGS) Services Market Size
Table 2021-2026 Global Next-Generation Sequencing (NGS) Services Market Size by Region
Table 2021-2026 Global Next-Generation Sequencing (NGS) Services Market Size Share by Region
Table 2021-2026 Global Next-Generation Sequencing (NGS) Services Market Size by Application
Table 2021-2026 Global Next-Generation Sequencing (NGS) Services Market Share by Application
Table 2021-2026 Global Next-Generation Sequencing (NGS) Services Key Vendors Revenue
Table 2021-2026 Global Next-Generation Sequencing (NGS) Services Key Vendors Market Share
Table 2021-2026 Global Next-Generation Sequencing (NGS) Services Market Size by Type
Table 2021-2026 Global Next-Generation Sequencing (NGS) Services Market Share by Type
Table 2026-2031 Global Next-Generation Sequencing (NGS) Services Market Size by Region
Table 2026-2031 Global Next-Generation Sequencing (NGS) Services Market Size Share by Region
Table 2026-2031 Global Next-Generation Sequencing (NGS) Services Market Size by Application
Table 2026-2031 Global Next-Generation Sequencing (NGS) Services Market Share by Application
Table 2026-2031 Global Next-Generation Sequencing (NGS) Services Key Vendors Revenue
Table 2026-2031 Global Next-Generation Sequencing (NGS) Services Key Vendors Market Share
Table 2026-2031 Global Next-Generation Sequencing (NGS) Services Market Size by Type
Table 2026-2031 Next-Generation Sequencing (NGS) Services Global Market Share by Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Next-Generation Sequencing (NGS) Services Picture
Figure 2021-2031 North America Next-Generation Sequencing (NGS) Services Market Size and CAGR
Figure 2021-2031 South America Next-Generation Sequencing (NGS) Services Market Size and CAGR
Figure 2021-2031 Asia & Pacific Next-Generation Sequencing (NGS) Services Market Size and CAGR
Figure 2021-2031 Europe Next-Generation Sequencing (NGS) Services Market Size and CAGR
Figure 2021-2031 MEA Next-Generation Sequencing (NGS) Services Market Size and CAGR
Figure 2021-2026 Global Next-Generation Sequencing (NGS) Services Market Size and Growth Rate
Figure 2026-2031 Global Next-Generation Sequencing (NGS) Services Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |