Industrial Control & Factory Automation Market Insights 2026, Analysis and Forecast to 2031
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The industrial control and factory automation market serves as the bedrock of the Fourth Industrial Revolution (Industry 4.0), transitioning global manufacturing from manual, siloed operations to integrated, software-defined ecosystems. This industry is characterized by the convergence of Operational Technology (OT) and Information Technology (IT), where traditional mechanical hardware is augmented by artificial intelligence, edge computing, and high-speed industrial communication protocols. The modern automation landscape is defined by the shift toward "Autonomous Production," where systems can self-optimize and self-heal through real-time data feedback loops. This evolution is critical for addressing global labor shortages, escalating energy costs, and the increasing demand for "Mass Customization"—the ability to produce personalized goods at the speed and cost of mass production. The global Industrial Control and Factory Automation market is estimated to reach a valuation of approximately USD 150.0–250.0 billion in 2025, with compound annual growth rates (CAGR) projected in the range of 6.0%–16.0% through 2030. This growth is underpinned by massive capital investments in smart factory initiatives, the rapid electrification of the global automotive fleet, and the reshoring of critical manufacturing sectors in North America and Europe.
Component Analysis and Market Segmentation
● Industrial Control Systems (DCS, PLC, SCADA) Control systems remain the strategic center of the market, with an estimated annual growth rate of 5.5%–14.5%. The Distributed Control System (DCS) segment currently leads in large-scale process industries like Oil & Gas and Chemicals, while Programmable Logic Controllers (PLCs) dominate discrete manufacturing. The trend in this segment is "Software-Defined Control," where virtualization allows control logic to run on standard industrial PCs rather than proprietary hardware, significantly reducing lifecycle costs and improving flexibility.
● Industrial Robotics and CNC Controllers Industrial robotics is the most visible growth driver, projected to expand at 9.0%–18.0% annually. The industry is witnessing a transition from traditional high-payload fixed robots to Collaborative Robots (Cobots) that work safely alongside human operators. CNC (Computer Numerical Control) controllers are also evolving to support multi-axis machining and additive manufacturing integration, enabling the production of highly complex geometries with minimal waste.
● Industrial Software and Monitoring The software segment, including Manufacturing Execution Systems (MES) and Product Lifecycle Management (PLM), is seeing robust growth of 8.0%–17.0% per year. As data becomes the "new oil" of the factory floor, software platforms that provide predictive maintenance, digital twins, and energy management are becoming non-discretionary. Monitoring and safety systems are also integrating AI-driven computer vision to identify defects and safety hazards in real-time.
● Field Instrumentation and Industrial Communication Field devices such as sensors, flow meters, and process analyzers are estimated to grow by 6.5%–13.5% annually. The shift from 4-20mA analog signals to digital industrial communication (EtherNet/IP, PROFINET, and 5G) is enabling these devices to transmit not just process variables, but also diagnostic data. This "Intelligent Instrumentation" is the key enabler for the "Predictive Maintenance" strategies that are now standard in high-uptime environments.
Application Analysis and Market Segmentation
● Automotive and Semiconductors These high-tech discrete sectors represent the primary consumers, with projected annual growth of 7.0%–15.5%. The automotive industry is currently undergoing its largest retooling in a century to accommodate Electric Vehicle (EV) and battery production. Similarly, the semiconductor industry is investing hundreds of billions in automated "Mega-Fabs" to meet global demand for AI chips, where ultra-clean environments and high-speed wafer handling necessitate 100% automation.
● Food & Beverages and Pharmaceuticals The hybrid/process sectors are expected to expand by 6.0%–14.0% annually. In Food & Beverages, the focus is on "Traceability" and "Food Safety" through automated inspection. In Pharmaceuticals, automation is essential for "Batch-to-Continuous" manufacturing and compliance with stringent regulatory standards, where automated record-keeping reduces the risk of human error in clinical-grade production.
● Oil & Gas, Chemicals, and Metals & Mining These heavy industries are growing at 5.0%–12.5% annually. The priority here is "Operational Efficiency" and "Decarbonization." Automation is used to optimize energy consumption and monitor emissions in real-time, helping these energy-intensive sectors meet ESG (Environmental, Social, and Governance) targets.
Regional Market Distribution and Geographic Trends
● Asia-Pacific Asia-Pacific is the dominant regional market, projected to grow by 8.0%–19.0% annually. China remains the global powerhouse, driven by its "Made in China 2025" initiative and a massive internal push to automate its textile and electronics hubs. Japan and South Korea contribute through their world-leading robotics ecosystems, while India is emerging as a major growth engine as global firms diversify their supply chains through the "China Plus One" strategy.
● North America North America is estimated to see annual growth of 6.0%–15.0%. The U.S. market is characterized by a surge in "Reshoring" and "Near-shoring," particularly in the semiconductor and EV sectors. Government incentives such as the CHIPS and Science Act and the Inflation Reduction Act have catalyzed a new wave of highly automated domestic manufacturing construction.
● Europe The European market is projected to grow by 5.5%–14.0% annually, led by Germany’s "Industry 4.0" framework. The region is the global leader in "Sustainable Automation," with a heavy focus on energy-efficient motors, carbon-neutral factories, and the integration of automation into circular economy recycling processes.
● Latin America and MEA These regions are expected to expand by 4.5%–13.0% annually. Growth is fueled by the digitalization of the mining sector in Brazil and Chile, and the massive "Smart City" and industrial diversification projects in Saudi Arabia and the UAE.
Key Market Players and Competitive Landscape
The competitive landscape is defined by a "Tier 1" group of global conglomerates that offer end-to-end "Antenna-to-Actuator" solutions.
● Global Conglomerates: Siemens and Schneider Electric are the market’s primary orchestrators, both having transitioned from hardware suppliers to digital platform companies (Siemens Xcelerator and Schneider’s EcoStruxure). Siemens maintains a dominant position in PLCs and industrial software, while Schneider leads in energy management and power-integrated automation. ABB and Emerson Electric Co. are the leaders in the process automation space, with ABB focusing on robotics and Emerson on high-end instrumentation and DCS. ● Specialized Automation Leaders: Rockwell Automation is the North American leader in discrete automation, focusing heavily on its "Connected Enterprise" vision. Mitsubishi Electric Corporation and OMRON Corporation are dominant in the Asia-Pacific region, providing high-speed motion control and sensing solutions. GE Vernova specializes in the energy and grid automation sectors, which are vital for the global energy transition. ● Robotics and Niche Specialists: FANUC CORPORATION and Yaskawa (though not on the list) are the global benchmarks for CNC and robotics, known for their high reliability and vertical integration. Yokogawa Electric Corporation remains a critical player in high-precision process control and analyzer systems for the chemical and pharmaceutical industries. Honeywell International Inc. leverages its "Honeywell Forge" software to dominate the building and industrial asset performance management space.
Industry Value Chain Analysis
The industrial automation value chain is an intricate sequence that transforms raw materials and digital code into high-productivity manufacturing environments.
Components and Tier 2 Supply (Upstream): The chain begins with the manufacturing of basic components such as microprocessors, servo motors, hydraulic valves, and sensors. At this stage, value is added through the use of high-performance materials (e.g., GaN for power electronics) and miniaturization.
OEM Hardware Manufacturing (Tier 1): Companies like Siemens, ABB, and Rockwell assemble these components into specialized controllers, robots, and instruments. This stage is characterized by high R&D intensity and the development of proprietary firmware.
Software and Platform Development: This is the fastest-growing part of the value chain. Software engineers develop the MES, SCADA, and AI models that provide the intelligence to the hardware. Value is increasingly migrating here, as software allows for "Digital Twin" simulations before any physical hardware is installed.
System Integration and Lifecycle Services: Much of the value is captured by system integrators who design, install, and commission the "Turnkey" automation lines. As systems become more complex, "Lifecycle Services"—including predictive maintenance and cybersecurity monitoring—become a recurring revenue stream for players like Emerson and Schneider.
End-User Operations: The ultimate value is realized by the manufacturers (Automotive, Food, etc.) who achieve lower "Unit Costs," higher "Yields," and improved "Safety." These end-users drive the demand for the entire chain based on their need for global competitiveness.
Market Opportunities and Challenges
● Opportunities The most transformative opportunity lies in the "Integration of Generative AI" into the factory floor; GenAI can automatically write PLC code, generate digital twin simulations from text descriptions, and provide "Natural Language Interfaces" for maintenance workers. Another major frontier is the "Software-Defined Factory," where the use of containers and microservices allows for instantaneous reconfiguring of production lines. Furthermore, "Energy-as-a-Service" (EaaS) models present a significant opportunity for automation providers to manage the entire energy footprint of a factory in exchange for a share of the savings.
● Challenges "Cybersecurity and Data Integrity" represent a critical challenge; as factories become more connected, they become vulnerable to ransomware that can halt physical production. "The Skills Gap" is another major hurdle, as the existing manufacturing workforce often lacks the high-level data science and programming skills required to manage Industry 4.0 systems. Additionally, the "High Upfront Capital Investment" remains a barrier for small and medium-sized enterprises (SMEs), leading to a "Digital Divide" between large corporations and their smaller suppliers. Finally, the "Fragmented Standards" landscape—where different vendors use different communication protocols—can lead to "Vendor Lock-in" and make it difficult for manufacturers to build truly interoperable "Best-of-Breed" automation systems.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Industrial Control & Factory Automation Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Industrial Control & Factory Automation Market in North America (2021-2031)
8.1 Industrial Control & Factory Automation Market Size
8.2 Industrial Control & Factory Automation Market by End Use
8.3 Competition by Players/Suppliers
8.4 Industrial Control & Factory Automation Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Industrial Control & Factory Automation Market in South America (2021-2031)
9.1 Industrial Control & Factory Automation Market Size
9.2 Industrial Control & Factory Automation Market by End Use
9.3 Competition by Players/Suppliers
9.4 Industrial Control & Factory Automation Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Industrial Control & Factory Automation Market in Asia & Pacific (2021-2031)
10.1 Industrial Control & Factory Automation Market Size
10.2 Industrial Control & Factory Automation Market by End Use
10.3 Competition by Players/Suppliers
10.4 Industrial Control & Factory Automation Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia & New Zealand
Chapter 11 Historical and Forecast Industrial Control & Factory Automation Market in Europe (2021-2031)
11.1 Industrial Control & Factory Automation Market Size
11.2 Industrial Control & Factory Automation Market by End Use
11.3 Competition by Players/Suppliers
11.4 Industrial Control & Factory Automation Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 North Europe
Chapter 12 Historical and Forecast Industrial Control & Factory Automation Market in MEA (2021-2031)
12.1 Industrial Control & Factory Automation Market Size
12.2 Industrial Control & Factory Automation Market by End Use
12.3 Competition by Players/Suppliers
12.4 Industrial Control & Factory Automation Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Industrial Control & Factory Automation Market (2021-2026)
13.1 Industrial Control & Factory Automation Market Size
13.2 Industrial Control & Factory Automation Market by End Use
13.3 Competition by Players/Suppliers
13.4 Industrial Control & Factory Automation Market Size by Type
Chapter 14 Global Industrial Control & Factory Automation Market Forecast (2026-2031)
14.1 Industrial Control & Factory Automation Market Size Forecast
14.2 Industrial Control & Factory Automation Application Forecast
14.3 Competition by Players/Suppliers
14.4 Industrial Control & Factory Automation Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 ABB
15.1.1 Company Profile
15.1.2 Main Business and Industrial Control & Factory Automation Information
15.1.3 SWOT Analysis of ABB
15.1.4 ABB Industrial Control & Factory Automation Revenue, Cost and Gross Margin (2021-2026)
15.2 Emerson Electric Co
15.2.1 Company Profile
15.2.2 Main Business and Industrial Control & Factory Automation Information
15.2.3 SWOT Analysis of Emerson Electric Co
15.2.4 Emerson Electric Co Industrial Control & Factory Automation Revenue, Cost and Gross Margin (2021-2026)
15.3 Siemens
15.3.1 Company Profile
15.3.2 Main Business and Industrial Control & Factory Automation Information
15.3.3 SWOT Analysis of Siemens
15.3.4 Siemens Industrial Control & Factory Automation Revenue, Cost and Gross Margin (2021-2026)
15.4 Schneider Electric
15.4.1 Company Profile
15.4.2 Main Business and Industrial Control & Factory Automation Information
15.4.3 SWOT Analysis of Schneider Electric
15.4.4 Schneider Electric Industrial Control & Factory Automation Revenue, Cost and Gross Margin (2021-2026)
15.5 Mitsubishi Electric Corporation
15.5.1 Company Profile
15.5.2 Main Business and Industrial Control & Factory Automation Information
15.5.3 SWOT Analysis of Mitsubishi Electric Corporation
15.5.4 Mitsubishi Electric Corporation Industrial Control & Factory Automation Revenue, Cost and Gross Margin (2021-2026)
15.6 GE Vernova
15.6.1 Company Profile
15.6.2 Main Business and Industrial Control & Factory Automation Information
15.6.3 SWOT Analysis of GE Vernova
15.6.4 GE Vernova Industrial Control & Factory Automation Revenue, Cost and Gross Margin (2021-2026)
15.7 Rockwell Automation
15.7.1 Company Profile
15.7.2 Main Business and Industrial Control & Factory Automation Information
15.7.3 SWOT Analysis of Rockwell Automation
15.7.4 Rockwell Automation Industrial Control & Factory Automation Revenue, Cost and Gross Margin (2021-2026)
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Table Research Scope of Industrial Control & Factory Automation Report
Table Data Sources of Industrial Control & Factory Automation Report
Table Major Assumptions of Industrial Control & Factory Automation Report
Table Industrial Control & Factory Automation Classification
Table Industrial Control & Factory Automation Applications
Table Drivers of Industrial Control & Factory Automation Market
Table Restraints of Industrial Control & Factory Automation Market
Table Opportunities of Industrial Control & Factory Automation Market
Table Threats of Industrial Control & Factory Automation Market
Table Raw Materials Suppliers
Table Different Production Methods of Industrial Control & Factory Automation
Table Cost Structure Analysis of Industrial Control & Factory Automation
Table Key End Users
Table Latest News of Industrial Control & Factory Automation Market
Table Merger and Acquisition
Table Planned/Future Project of Industrial Control & Factory Automation Market
Table Policy of Industrial Control & Factory Automation Market
Table 2021-2031 North America Industrial Control & Factory Automation Market Size
Table 2021-2031 North America Industrial Control & Factory Automation Market Size by Application
Table 2021-2026 North America Industrial Control & Factory Automation Key Players Revenue
Table 2021-2026 North America Industrial Control & Factory Automation Key Players Market Share
Table 2021-2031 North America Industrial Control & Factory Automation Market Size by Type
Table 2021-2031 United States Industrial Control & Factory Automation Market Size
Table 2021-2031 Canada Industrial Control & Factory Automation Market Size
Table 2021-2031 Mexico Industrial Control & Factory Automation Market Size
Table 2021-2031 South America Industrial Control & Factory Automation Market Size
Table 2021-2031 South America Industrial Control & Factory Automation Market Size by Application
Table 2021-2026 South America Industrial Control & Factory Automation Key Players Revenue
Table 2021-2026 South America Industrial Control & Factory Automation Key Players Market Share
Table 2021-2031 South America Industrial Control & Factory Automation Market Size by Type
Table 2021-2031 Brazil Industrial Control & Factory Automation Market Size
Table 2021-2031 Argentina Industrial Control & Factory Automation Market Size
Table 2021-2031 Chile Industrial Control & Factory Automation Market Size
Table 2021-2031 Peru Industrial Control & Factory Automation Market Size
Table 2021-2031 Asia & Pacific Industrial Control & Factory Automation Market Size
Table 2021-2031 Asia & Pacific Industrial Control & Factory Automation Market Size by Application
Table 2021-2026 Asia & Pacific Industrial Control & Factory Automation Key Players Revenue
Table 2021-2026 Asia & Pacific Industrial Control & Factory Automation Key Players Market Share
Table 2021-2031 Asia & Pacific Industrial Control & Factory Automation Market Size by Type
Table 2021-2031 China Industrial Control & Factory Automation Market Size
Table 2021-2031 India Industrial Control & Factory Automation Market Size
Table 2021-2031 Japan Industrial Control & Factory Automation Market Size
Table 2021-2031 South Korea Industrial Control & Factory Automation Market Size
Table 2021-2031 Southeast Asia Industrial Control & Factory Automation Market Size
Table 2021-2031 Australia & New ZealandIndustrial Control & Factory Automation Market Size
Table 2021-2031 Europe Industrial Control & Factory Automation Market Size
Table 2021-2031 Europe Industrial Control & Factory Automation Market Size by Application
Table 2021-2026 Europe Industrial Control & Factory Automation Key Players Revenue
Table 2021-2026 Europe Industrial Control & Factory Automation Key Players Market Share
Table 2021-2031 Europe Industrial Control & Factory Automation Market Size by Type
Table 2021-2031 Germany Industrial Control & Factory Automation Market Size
Table 2021-2031 France Industrial Control & Factory Automation Market Size
Table 2021-2031 United Kingdom Industrial Control & Factory Automation Market Size
Table 2021-2031 Italy Industrial Control & Factory Automation Market Size
Table 2021-2031 Spain Industrial Control & Factory Automation Market Size
Table 2021-2031 Belgium Industrial Control & Factory Automation Market Size
Table 2021-2031 Netherlands Industrial Control & Factory Automation Market Size
Table 2021-2031 Austria Industrial Control & Factory Automation Market Size
Table 2021-2031 Poland Industrial Control & Factory Automation Market Size
Table 2021-2031 North Europe Industrial Control & Factory Automation Market Size
Table 2021-2031 MEA Industrial Control & Factory Automation Market Size
Table 2021-2031 MEA Industrial Control & Factory Automation Market Size by Application
Table 2021-2026 MEA Industrial Control & Factory Automation Key Players Revenue
Table 2021-2026 MEA Industrial Control & Factory Automation Key Players Market Share
Table 2021-2031 MEA Industrial Control & Factory Automation Market Size by Type
Table 2021-2031 Egypt Industrial Control & Factory Automation Market Size
Table 2021-2031 Israel Industrial Control & Factory Automation Market Size
Table 2021-2031 South Africa Industrial Control & Factory Automation Market Size
Table 2021-2031 Gulf Cooperation Council Countries Industrial Control & Factory Automation Market Size
Table 2021-2031 Turkey Industrial Control & Factory Automation Market Size
Table 2021-2026 Global Industrial Control & Factory Automation Market Size by Region
Table 2021-2026 Global Industrial Control & Factory Automation Market Size Share by Region
Table 2021-2026 Global Industrial Control & Factory Automation Market Size by Application
Table 2021-2026 Global Industrial Control & Factory Automation Market Share by Application
Table 2021-2026 Global Industrial Control & Factory Automation Key Vendors Revenue
Table 2021-2026 Global Industrial Control & Factory Automation Key Vendors Market Share
Table 2021-2026 Global Industrial Control & Factory Automation Market Size by Type
Table 2021-2026 Global Industrial Control & Factory Automation Market Share by Type
Table 2026-2031 Global Industrial Control & Factory Automation Market Size by Region
Table 2026-2031 Global Industrial Control & Factory Automation Market Size Share by Region
Table 2026-2031 Global Industrial Control & Factory Automation Market Size by Application
Table 2026-2031 Global Industrial Control & Factory Automation Market Share by Application
Table 2026-2031 Global Industrial Control & Factory Automation Key Vendors Revenue
Table 2026-2031 Global Industrial Control & Factory Automation Key Vendors Market Share
Table 2026-2031 Global Industrial Control & Factory Automation Market Size by Type
Table 2026-2031 Industrial Control & Factory Automation Global Market Share by Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Industrial Control & Factory Automation Picture
Figure 2021-2031 North America Industrial Control & Factory Automation Market Size and CAGR
Figure 2021-2031 South America Industrial Control & Factory Automation Market Size and CAGR
Figure 2021-2031 Asia & Pacific Industrial Control & Factory Automation Market Size and CAGR
Figure 2021-2031 Europe Industrial Control & Factory Automation Market Size and CAGR
Figure 2021-2031 MEA Industrial Control & Factory Automation Market Size and CAGR
Figure 2021-2026 Global Industrial Control & Factory Automation Market Size and Growth Rate
Figure 2026-2031 Global Industrial Control & Factory Automation Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |