Pre-Engineered Buildings Market Insights 2026, Analysis and Forecast to 2031
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The pre-engineered buildings (PEB) market represents a foundational shift in the global construction industry, moving away from labor-intensive on-site fabrication toward a highly efficient, industrialized model of project delivery. A pre-engineered building is a structural concept that involves the off-site design and manufacturing of steel components—including primary and secondary frames, roof and wall panels, and accessories—which are then transported to the site for rapid bolted assembly. This sector is characterized by its ability to deliver large-span, lightweight, and durable structures in nearly half the time required for conventional masonry or concrete construction. In the current 2026 landscape, the industry is increasingly defined by the integration of Building Information Modeling (BIM), advanced robotics in steel fabrication, and a move toward high-performance insulated sandwich panels that meet stringent international energy codes. As global supply chains prioritize agility, the "Plug-and-Play" nature of PEB systems makes them the preferred choice for rapid industrial expansion and disaster relief infrastructure. The global Pre-Engineered Buildings market is estimated to reach a valuation of approximately USD 10.0–20.0 billion in 2025, with compound annual growth rates (CAGR) projected in the range of 6.0%–15.0% through 2030. This growth momentum is heavily supported by the explosion of e-commerce warehousing, the rise of specialized manufacturing facilities in emerging economies, and the growing demand for sustainable, 100% recyclable building materials.
Application Analysis and Market Segmentation
● Industrial Buildings Industrial buildings represent the largest segment of the PEB market, with an estimated annual growth rate of 6.5%–14.0%. This segment encompasses warehouses, manufacturing plants, workshops, and distribution centers. The surge in this category is driven primarily by the "Global Logistics Boom," where the demand for mega-warehouses with clear-span interiors is at an all-time high. PEBs are uniquely suited for industrial use because they can accommodate heavy-duty cranes and large door openings without the need for intrusive interior columns. Furthermore, the ability to rapidly expand an existing PEB structure with minimal downtime is a critical advantage for growing manufacturing firms.
● Commercial Buildings Commercial applications are projected to grow at a CAGR of 7.0%–15.5% annually. This segment includes retail outlets, aircraft hangars, office complexes, showrooms, and sports stadiums. The trend here is toward "Aesthetic Industrialization," where architects utilize the versatility of PEB systems to create modern, high-design buildings that incorporate large glass facades and complex roof geometries. The faster "Time-to-Market" provided by PEB systems is especially attractive to commercial developers who seek to begin generating rental income or retail revenue as quickly as possible.
Regional Market Distribution and Geographic Trends
● Asia-Pacific Asia-Pacific is the dominant regional market, expanding at an estimated annual rate of 8.0%–16.5%. This growth is led by China, India, and Vietnam, where rapid urbanization and government-led industrial corridors (such as "Make in India") have created a massive pipeline of factory and infrastructure projects. In India, the market is particularly vibrant due to the expansion of Third-Party Logistics (3PL) and the government’s focus on dedicated freight corridors. Southeast Asian nations are also seeing a shift toward PEB for high-tech manufacturing hubs, supported by the relocation of global electronics supply chains to the region.
● North America North America is projected to grow by 5.0%–12.5% annually. The United States market is increasingly focused on the "Re-shoring" of manufacturing, leading to a spike in the construction of domestic semiconductor and battery plants. A key trend in this region is the adoption of "Net-Zero PEBs," which integrate solar-ready roofing and high-efficiency thermal envelopes to meet state-level environmental regulations. The demand for modular, pre-engineered data centers to support AI expansion is also a significant growth driver in the U.S. and Canada.
● Europe The European market is estimated to expand at 4.5%–11.0% per year. While the market is more mature, growth is sustained by the modernization of aging industrial parks and the rigorous implementation of the European Green Deal. Countries like Germany and the UK are leading the development of "Hybrid PEBs," which combine steel frames with timber or pre-cast concrete elements to optimize both structural performance and carbon footprint.
● Middle East & Africa (MEA) The MEA region is expected to grow by 5.5%–13.0% annually. Demand is heavily concentrated in Saudi Arabia, the UAE, and Egypt. The "Saudi Vision 2030" and the development of massive industrial cities like NEOM are creating unprecedented demand for high-capacity PEB solutions. In the Middle East, PEB is favored for its superior heat-reflective roofing systems and its ability to withstand extreme desert climates with minimal maintenance.
● Latin America Latin America is projected to expand at 4.0%–10.5% annually, with Brazil and Mexico as the key consumers. Growth is driven by the expansion of the regional automotive manufacturing sector and the increasing need for modern agricultural storage facilities (grain silos and processing plants) that can protect harvests from humidity and pests.
Key Market Players and Competitive Landscape
The PEB market is characterized by a mix of vertically integrated steel giants and specialized engineering firms that focus on bespoke design and rapid delivery.
● Global Integrated Leaders: BlueScope Steel Limited and Nucor Building Systems (a division of Nucor Corporation) are world leaders that control the entire value chain, from steel smelting to final fabrication. BlueScope is particularly dominant in the Asia-Pacific and North American markets through its Global Building Solutions division. Nucor leverages its massive domestic steel supply in the U.S. to offer highly competitive pricing and specialized "R-Boost" elevated roof insulation systems. Lindab International AB serves as a European powerhouse, focusing on high-efficiency building envelopes and ventilation-integrated PEB systems.
● Middle Eastern and Regional Specialists: Zamil Steel Holding Company Limited and Kirby Building Systems are among the largest PEB manufacturers globally, with a significant presence in over 90 countries. Zamil Steel, based in Saudi Arabia, operates one of the world's largest PEB factories and is a pioneer in the "Large-Span" structure market. Kirby Building Systems, with major operations in Kuwait and India, has recently expanded its capacity in South Asia to meet the surging demand for e-commerce hubs. Mabani Steel LLC and Tiger Steel Engineering India Pvt. Ltd. also play critical roles in the high-growth MEA and Indian corridors.
● High-Growth South Asian Innovators: Interarch Building Products Pvt. Ltd., Pennar Industries Limited, and Everest Industries Limited are leading the transformation of the Indian PEB market. Interarch is recognized for its high-precision engineering in the aviation and heavy industrial sectors. Pennar and Everest have diversified their portfolios to include "Green PEB" solutions that focus on natural ventilation and integrated solar panels. ATAD Steel Structure Corporation (Vietnam) and PEB Steel Buildings Co., Ltd. are major players in the Southeast Asian market, known for delivering complex industrial structures across the ASEAN region. Multinational players like Norsteel Buildings Limited serve the North American market with custom-engineered solutions for the commercial and agricultural sectors.
Industry Value Chain Analysis
The value chain for pre-engineered buildings is a highly coordinated process that bridges the gap between raw material manufacturing and specialized site engineering.
Raw Material Production and Feedstock: The chain begins with the production of high-tensile hot-rolled steel plates and cold-rolled coils. Value is added at this stage through the development of specialized coatings (such as Galvalume) that offer superior corrosion resistance. Integrated producers like BlueScope and Nucor have a significant cost advantage here.
Digital Design and Engineering: This is the most critical stage, where structural engineers use proprietary software to optimize the "Tapered Member" design—ensuring that steel is only used where it is structurally necessary. Value is generated through "Material Optimization," which reduces the total weight of the building (and thus the cost) without compromising safety.
Precision Fabrication: The design data is fed into automated CNC (Computer Numerical Control) machines that cut, weld, and drill the steel components in a controlled factory environment. Value is added through high-definition plasma cutting and automated sub-arc welding, which ensure that every bolt hole aligns perfectly on-site.
Logistics and Transport: PEB components are designed to be "Nested" together to minimize transport volume. Efficient logistics management is essential to deliver components in a sequence that matches the on-site erection schedule, preventing "Site Congestion."
On-Site Assembly and Cladding: Unlike traditional construction, the site work is primarily "Dry Construction." Specialized teams bolt the primary frames and install the secondary members and cladding. The final value is captured through the rapid "Ready-for-Occupancy" status, which is often 30%–50% faster than conventional methods.
Market Opportunities and Challenges
● Opportunities The rise of "Smart Warehousing" presents a major opportunity; as logistics facilities become more automated, they require PEB structures with specialized floor flatness, integrated IoT sensor mounts, and high-capacity roof structures for solar arrays. The "Sustainability Transition" is another key driver, as corporations seek to lower their Scope 3 emissions; steel’s 100% recyclability makes PEB an ideal solution for "Circular Economy" building mandates. Additionally, the development of "Multi-Story PEBs" in space-constrained urban areas (such as Mumbai, Tokyo, or New York) offers a high-margin expansion path for manufacturers. The integration of "Augmented Reality" (AR) for on-site assembly is also an emerging opportunity, potentially reducing errors and further accelerating the erection process.
● Challenges "Steel Price Volatility" remains the most significant challenge, as fluctuating global commodity prices can lead to sudden shifts in project budgets. "Corrosion in Harsh Environments" is a technical hurdle, particularly in coastal or high-humidity regions, requiring the use of expensive specialty coatings or higher-grade alloys. "Regulatory Fragmentation" also poses a barrier; different regions have varying seismic and wind-load requirements, making it difficult for manufacturers to standardize designs globally. Finally, "Intense Price Competition" in the low-end warehouse market can lead to margin erosion, forcing players to focus on specialized, high-value engineering segments like "Cold Storage" or "Clean Rooms" to maintain profitability.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Pre-Engineered Buildings Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Pre-Engineered Buildings Market in North America (2021-2031)
8.1 Pre-Engineered Buildings Market Size
8.2 Pre-Engineered Buildings Market by End Use
8.3 Competition by Players/Suppliers
8.4 Pre-Engineered Buildings Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Pre-Engineered Buildings Market in South America (2021-2031)
9.1 Pre-Engineered Buildings Market Size
9.2 Pre-Engineered Buildings Market by End Use
9.3 Competition by Players/Suppliers
9.4 Pre-Engineered Buildings Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Pre-Engineered Buildings Market in Asia & Pacific (2021-2031)
10.1 Pre-Engineered Buildings Market Size
10.2 Pre-Engineered Buildings Market by End Use
10.3 Competition by Players/Suppliers
10.4 Pre-Engineered Buildings Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia & New Zealand
Chapter 11 Historical and Forecast Pre-Engineered Buildings Market in Europe (2021-2031)
11.1 Pre-Engineered Buildings Market Size
11.2 Pre-Engineered Buildings Market by End Use
11.3 Competition by Players/Suppliers
11.4 Pre-Engineered Buildings Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 North Europe
Chapter 12 Historical and Forecast Pre-Engineered Buildings Market in MEA (2021-2031)
12.1 Pre-Engineered Buildings Market Size
12.2 Pre-Engineered Buildings Market by End Use
12.3 Competition by Players/Suppliers
12.4 Pre-Engineered Buildings Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Pre-Engineered Buildings Market (2021-2026)
13.1 Pre-Engineered Buildings Market Size
13.2 Pre-Engineered Buildings Market by End Use
13.3 Competition by Players/Suppliers
13.4 Pre-Engineered Buildings Market Size by Type
Chapter 14 Global Pre-Engineered Buildings Market Forecast (2026-2031)
14.1 Pre-Engineered Buildings Market Size Forecast
14.2 Pre-Engineered Buildings Application Forecast
14.3 Competition by Players/Suppliers
14.4 Pre-Engineered Buildings Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 BlueScope Steel Limited
15.1.1 Company Profile
15.1.2 Main Business and Pre-Engineered Buildings Information
15.1.3 SWOT Analysis of BlueScope Steel Limited
15.1.4 BlueScope Steel Limited Pre-Engineered Buildings Revenue, Cost and Gross Margin (2021-2026)
15.2 Kirby Building Systems
15.2.1 Company Profile
15.2.2 Main Business and Pre-Engineered Buildings Information
15.2.3 SWOT Analysis of Kirby Building Systems
15.2.4 Kirby Building Systems Pre-Engineered Buildings Revenue, Cost and Gross Margin (2021-2026)
15.3 Zamil Steel Holding Company Limited
15.3.1 Company Profile
15.3.2 Main Business and Pre-Engineered Buildings Information
15.3.3 SWOT Analysis of Zamil Steel Holding Company Limited
15.3.4 Zamil Steel Holding Company Limited Pre-Engineered Buildings Revenue, Cost and Gross Margin (2021-2026)
15.4 Nucor Building Systems
15.4.1 Company Profile
15.4.2 Main Business and Pre-Engineered Buildings Information
15.4.3 SWOT Analysis of Nucor Building Systems
15.4.4 Nucor Building Systems Pre-Engineered Buildings Revenue, Cost and Gross Margin (2021-2026)
15.5 Interarch Building Products Pvt. Ltd.
15.5.1 Company Profile
15.5.2 Main Business and Pre-Engineered Buildings Information
15.5.3 SWOT Analysis of Interarch Building Products Pvt. Ltd.
15.5.4 Interarch Building Products Pvt. Ltd. Pre-Engineered Buildings Revenue, Cost and Gross Margin (2021-2026)
15.6 Pennar Industries Limited
15.6.1 Company Profile
15.6.2 Main Business and Pre-Engineered Buildings Information
15.6.3 SWOT Analysis of Pennar Industries Limited
15.6.4 Pennar Industries Limited Pre-Engineered Buildings Revenue, Cost and Gross Margin (2021-2026)
15.7 Lindab International AB
15.7.1 Company Profile
15.7.2 Main Business and Pre-Engineered Buildings Information
15.7.3 SWOT Analysis of Lindab International AB
15.7.4 Lindab International AB Pre-Engineered Buildings Revenue, Cost and Gross Margin (2021-2026)
15.8 Everest Industries Limited
15.8.1 Company Profile
15.8.2 Main Business and Pre-Engineered Buildings Information
15.8.3 SWOT Analysis of Everest Industries Limited
15.8.4 Everest Industries Limited Pre-Engineered Buildings Revenue, Cost and Gross Margin (2021-2026)
15.9 Tiger Steel Engineering India Pvt. Ltd.
15.9.1 Company Profile
15.9.2 Main Business and Pre-Engineered Buildings Information
15.9.3 SWOT Analysis of Tiger Steel Engineering India Pvt. Ltd.
15.9.4 Tiger Steel Engineering India Pvt. Ltd. Pre-Engineered Buildings Revenue, Cost and Gross Margin (2021-2026)
15.10 PEB Steel Buildings Co.
15.10.1 Company Profile
15.10.2 Main Business and Pre-Engineered Buildings Information
15.10.3 SWOT Analysis of PEB Steel Buildings Co.
15.10.4 PEB Steel Buildings Co. Pre-Engineered Buildings Revenue, Cost and Gross Margin (2021-2026)
Please ask for sample pages for full companies list
Table Research Scope of Pre-Engineered Buildings Report
Table Data Sources of Pre-Engineered Buildings Report
Table Major Assumptions of Pre-Engineered Buildings Report
Table Pre-Engineered Buildings Classification
Table Pre-Engineered Buildings Applications
Table Drivers of Pre-Engineered Buildings Market
Table Restraints of Pre-Engineered Buildings Market
Table Opportunities of Pre-Engineered Buildings Market
Table Threats of Pre-Engineered Buildings Market
Table Raw Materials Suppliers
Table Different Production Methods of Pre-Engineered Buildings
Table Cost Structure Analysis of Pre-Engineered Buildings
Table Key End Users
Table Latest News of Pre-Engineered Buildings Market
Table Merger and Acquisition
Table Planned/Future Project of Pre-Engineered Buildings Market
Table Policy of Pre-Engineered Buildings Market
Table 2021-2031 North America Pre-Engineered Buildings Market Size
Table 2021-2031 North America Pre-Engineered Buildings Market Size by Application
Table 2021-2026 North America Pre-Engineered Buildings Key Players Revenue
Table 2021-2026 North America Pre-Engineered Buildings Key Players Market Share
Table 2021-2031 North America Pre-Engineered Buildings Market Size by Type
Table 2021-2031 United States Pre-Engineered Buildings Market Size
Table 2021-2031 Canada Pre-Engineered Buildings Market Size
Table 2021-2031 Mexico Pre-Engineered Buildings Market Size
Table 2021-2031 South America Pre-Engineered Buildings Market Size
Table 2021-2031 South America Pre-Engineered Buildings Market Size by Application
Table 2021-2026 South America Pre-Engineered Buildings Key Players Revenue
Table 2021-2026 South America Pre-Engineered Buildings Key Players Market Share
Table 2021-2031 South America Pre-Engineered Buildings Market Size by Type
Table 2021-2031 Brazil Pre-Engineered Buildings Market Size
Table 2021-2031 Argentina Pre-Engineered Buildings Market Size
Table 2021-2031 Chile Pre-Engineered Buildings Market Size
Table 2021-2031 Peru Pre-Engineered Buildings Market Size
Table 2021-2031 Asia & Pacific Pre-Engineered Buildings Market Size
Table 2021-2031 Asia & Pacific Pre-Engineered Buildings Market Size by Application
Table 2021-2026 Asia & Pacific Pre-Engineered Buildings Key Players Revenue
Table 2021-2026 Asia & Pacific Pre-Engineered Buildings Key Players Market Share
Table 2021-2031 Asia & Pacific Pre-Engineered Buildings Market Size by Type
Table 2021-2031 China Pre-Engineered Buildings Market Size
Table 2021-2031 India Pre-Engineered Buildings Market Size
Table 2021-2031 Japan Pre-Engineered Buildings Market Size
Table 2021-2031 South Korea Pre-Engineered Buildings Market Size
Table 2021-2031 Southeast Asia Pre-Engineered Buildings Market Size
Table 2021-2031 Australia & New ZealandPre-Engineered Buildings Market Size
Table 2021-2031 Europe Pre-Engineered Buildings Market Size
Table 2021-2031 Europe Pre-Engineered Buildings Market Size by Application
Table 2021-2026 Europe Pre-Engineered Buildings Key Players Revenue
Table 2021-2026 Europe Pre-Engineered Buildings Key Players Market Share
Table 2021-2031 Europe Pre-Engineered Buildings Market Size by Type
Table 2021-2031 Germany Pre-Engineered Buildings Market Size
Table 2021-2031 France Pre-Engineered Buildings Market Size
Table 2021-2031 United Kingdom Pre-Engineered Buildings Market Size
Table 2021-2031 Italy Pre-Engineered Buildings Market Size
Table 2021-2031 Spain Pre-Engineered Buildings Market Size
Table 2021-2031 Belgium Pre-Engineered Buildings Market Size
Table 2021-2031 Netherlands Pre-Engineered Buildings Market Size
Table 2021-2031 Austria Pre-Engineered Buildings Market Size
Table 2021-2031 Poland Pre-Engineered Buildings Market Size
Table 2021-2031 North Europe Pre-Engineered Buildings Market Size
Table 2021-2031 MEA Pre-Engineered Buildings Market Size
Table 2021-2031 MEA Pre-Engineered Buildings Market Size by Application
Table 2021-2026 MEA Pre-Engineered Buildings Key Players Revenue
Table 2021-2026 MEA Pre-Engineered Buildings Key Players Market Share
Table 2021-2031 MEA Pre-Engineered Buildings Market Size by Type
Table 2021-2031 Egypt Pre-Engineered Buildings Market Size
Table 2021-2031 Israel Pre-Engineered Buildings Market Size
Table 2021-2031 South Africa Pre-Engineered Buildings Market Size
Table 2021-2031 Gulf Cooperation Council Countries Pre-Engineered Buildings Market Size
Table 2021-2031 Turkey Pre-Engineered Buildings Market Size
Table 2021-2026 Global Pre-Engineered Buildings Market Size by Region
Table 2021-2026 Global Pre-Engineered Buildings Market Size Share by Region
Table 2021-2026 Global Pre-Engineered Buildings Market Size by Application
Table 2021-2026 Global Pre-Engineered Buildings Market Share by Application
Table 2021-2026 Global Pre-Engineered Buildings Key Vendors Revenue
Table 2021-2026 Global Pre-Engineered Buildings Key Vendors Market Share
Table 2021-2026 Global Pre-Engineered Buildings Market Size by Type
Table 2021-2026 Global Pre-Engineered Buildings Market Share by Type
Table 2026-2031 Global Pre-Engineered Buildings Market Size by Region
Table 2026-2031 Global Pre-Engineered Buildings Market Size Share by Region
Table 2026-2031 Global Pre-Engineered Buildings Market Size by Application
Table 2026-2031 Global Pre-Engineered Buildings Market Share by Application
Table 2026-2031 Global Pre-Engineered Buildings Key Vendors Revenue
Table 2026-2031 Global Pre-Engineered Buildings Key Vendors Market Share
Table 2026-2031 Global Pre-Engineered Buildings Market Size by Type
Table 2026-2031 Pre-Engineered Buildings Global Market Share by Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Pre-Engineered Buildings Picture
Figure 2021-2031 North America Pre-Engineered Buildings Market Size and CAGR
Figure 2021-2031 South America Pre-Engineered Buildings Market Size and CAGR
Figure 2021-2031 Asia & Pacific Pre-Engineered Buildings Market Size and CAGR
Figure 2021-2031 Europe Pre-Engineered Buildings Market Size and CAGR
Figure 2021-2031 MEA Pre-Engineered Buildings Market Size and CAGR
Figure 2021-2026 Global Pre-Engineered Buildings Market Size and Growth Rate
Figure 2026-2031 Global Pre-Engineered Buildings Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |