Cannabis Testing Services Market Insights 2026, Analysis and Forecast to 2031
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The cannabis testing services market is a critical pillar of the legal cannabis and hemp industries, functioning as the primary mechanism for safety validation, regulatory compliance, and consumer protection. As more jurisdictions transition from illicit to regulated markets, the requirement for standardized laboratory analysis has transformed from a voluntary quality check into a mandatory legal prerequisite. This sector is characterized by its high technical complexity, utilizing advanced analytical chemistry techniques to identify cannabinoids, terpenes, and a wide array of potential contaminants. Beyond simple compliance, testing services provide the data transparency necessary for the pharmaceuticalization of cannabis, enabling precise dosing and predictable therapeutic outcomes. The industry is currently undergoing a "Professionalization Phase," moving away from fragmented, local laboratory operations toward consolidated networks that employ ISO/IEC 17025 accreditation and sophisticated Laboratory Information Management Systems (LIMS). The global Cannabis Testing Services market is estimated to reach a valuation of approximately USD 1.0–3.0 billion in 2025, with compound annual growth rates (CAGR) projected in the range of 8.0%–18.0% through 2030. Growth is sustained by the widening scope of legalization, the diversification of cannabis-infused derivatives (edibles, topicals, and concentrates), and an increasingly rigorous global regulatory landscape.
Type Analysis and Market Segmentation
● Potency Testing Potency testing is the most mature and high-volume segment, expected to grow at an annual rate of 8.5%–15.0%. This service utilizes High-Performance Liquid Chromatography (HPLC) to quantify levels of tetrahydrocannabinol (THC), cannabidiol (CBD), and other minor cannabinoids. It is the cornerstone of the market, as potency data is legally required for product labeling and determines the retail value of the biomass.
● Terpene Profiling Terpene profiling is experiencing a surge in demand with a projected CAGR of 10.0%–19.5%. As consumers become more sophisticated, there is a shift from "THC-centric" purchasing to an appreciation for the "Entourage Effect," where terpenes define the specific aroma, flavor, and therapeutic profile of the strain. Detailed profiling is becoming a key differentiator for premium craft brands.
● Pesticide Screening and Heavy Metal Testing These safety-critical segments are expected to expand at a CAGR of 9.0%–17.5%. Due to the bioaccumulative nature of the cannabis plant, it effectively leaches toxins from the soil and air. Stringent state and national limits on residual pesticides and heavy metals (such as lead, arsenic, cadmium, and mercury) make these tests non-negotiable for market entry, particularly in medical-grade supply chains.
● Residual Solvent Screening and Microscopy Testing Residual solvent screening is vital for the concentrates market (oils, waxes, and shatter), growing at 8.0%–16.0%, to ensure that extraction agents like butane or ethanol have been properly purged. Microscopy testing, used for identifying foreign matter, molds, and pests, remains a foundational quality control service with a steady growth range of 7.0%–12.5%.
Application Analysis and Market Segmentation
● Cannabis Cultivators/Growers Cultivators represent the largest application segment, with a projected growth rate of 9.5%–18.5% annually. For growers, testing is integrated throughout the lifecycle—from soil analysis and "R&D testing" during the flowering stage to final harvest compliance. The rise of large-scale commercial greenhouses necessitates high-throughput, routine testing to ensure batch consistency and prevent the loss of entire harvests due to contamination.
● Cannabis Drug Manufacturers This segment is the fastest-growing application area, expanding at a CAGR of 11.0%–20.0%. As cannabis-derived molecules are incorporated into pharmaceutical formulations (e.g., Epidiolex), manufacturers require pharmaceutical-grade validation that exceeds standard recreational requirements. This involves rigorous stability testing, bioavailability studies, and ultra-trace impurity analysis to meet Good Manufacturing Practice (GMP) standards.
● Others (Research Institutes & Regulatory Agencies) The "Others" segment is growing at 7.5%–13.0%. This includes academic research into the plant’s medicinal properties and government-led forensic testing for law enforcement or trade regulation.
Regional Market Distribution and Geographic Trends
● North America North America remains the dominant regional market, with an estimated growth range of 8.0%–16.0%. The United States is the primary engine, driven by the increasing number of states legalizing adult-use cannabis and the federal-level maturation of the hemp industry via the Farm Bill. Major consumption states like California, Colorado, and New Jersey are home to the highest density of accredited labs. Canada, with its fully legalized national framework, continues to be a hub for large-scale pharmaceutical-grade testing and export validation.
● Europe Europe is a significant high-value market, projected to grow at a CAGR of 10.5%–19.0%. Growth is led by Germany, which has become the largest medical cannabis market in the world, alongside significant developments in the UK, Italy, and the Netherlands. The European market is characterized by a "Pharma-First" approach, where testing laboratories must often adhere to strict EU-GMP standards to facilitate cross-border trade within the Union.
● Asia-Pacific Asia-Pacific is the fastest-emerging region, with a projected CAGR of 12.0%–21.5%. Growth is concentrated in countries like Thailand, Australia, and New Zealand, which have recently established legal medical frameworks. The region's vast agricultural capacity for industrial hemp in countries like China also creates a massive opportunity for high-volume compliance testing for fiber and CBD extraction.
● Latin America and MEA These regions are expected to grow by 7.0%–14.0% annually. In Latin America, countries such as Colombia and Uruguay are positioning themselves as low-cost exporters of medical cannabis, requiring localized, international-standard testing facilities to validate products for the European and North American markets.
Key Market Players and Competitive Landscape
The cannabis testing services market is a competitive arena featuring a mix of multi-state laboratory networks and specialized regional providers.
● Market Leaders and Large Networks: SC Labs and Kaycha Labs are among the largest multi-state operators (MSOs) in the U.S., leveraging standardized protocols across multiple jurisdictions to provide consistent results for multi-state brands. Steep Hill Labs, one of the first commercial cannabis labs in the country, continues to lead in intellectual property and method development. Anandia Labs, a subsidiary of Aurora Cannabis, provides a high-level pharmaceutical-grade testing infrastructure in Canada.
● Specialized and Boutique Laboratories: Firms like ProVerde Laboratories and Pure Analytics focus on high-end R&D and specialized terpene analysis, often serving the "Craft" and "Connoisseur" segments of the market. PharmLabs and GreenLeaf Lab are noted for their strong regional presence and deep integration with local cultivator communities. E & E Laboratories and CW Analytical Laboratories provide comprehensive safety screening, emphasizing transparency and quick turnaround times.
● Emerging Tech-Driven Players: DigiPath Labs and EVIO Labs utilize advanced automation and cloud-based data reporting to scale their operations. Other notable participants such as Anresco Laboratories, BEL Costa Labs, and Encore Labs are expanding their service portfolios to include niche testing such as "shelf-life" stability and specialized microbial genomic sequencing.
Industry Value Chain Analysis
The cannabis testing value chain is increasingly sophisticated, reflecting the move toward a standardized life-science industry.
Laboratory Instrumentation and Consumables (Upstream): Value begins with the providers of analytical hardware (e.g., Agilent, Shimadzu, Waters). These firms provide the "Tools of the Trade," such as Mass Spectrometers and Gas Chromatographs. Value is added through the development of "Turnkey" methods specifically optimized for the complex cannabis matrix.
Sample Collection and Transport: This is a critical logistics stage where value is protected through strict "Chain of Custody" protocols. Samples must be collected and transported under secure, temperature-controlled conditions to prevent degradation or tampering before analysis.
Laboratory Analysis and Validation: This is the core value-adding stage. Skilled chemists and microbiologists use validated methods to generate data. Value is derived from the laboratory's "Credibility"—achieved through ISO/IEC 17025 accreditation—which ensures that the Certificate of Analysis (CoA) is legally defensible and recognized by regulators.
Data Management and Reporting (LIMS): Modern laboratories utilize LIMS to automate data entry, track samples, and generate digital CoAs. This stage adds value by providing producers with real-time access to data, enabling them to optimize their cultivation or manufacturing processes based on test results.
Regulatory Compliance and Market Access (Downstream): The final link in the chain is the integration of test data into state-mandated "Seed-to-Sale" tracking systems. The testing service acts as the "Gatekeeper," as products cannot move to the retail shelf or the pharmaceutical pharmacy without a passing test result.
Market Opportunities and Challenges
● Opportunities The shift toward "Pharmaceutical-Grade" cannabis offers a massive opportunity for laboratories capable of performing high-complexity clinical-grade testing. There is a growing niche for "Product Formulation Services," where labs help manufacturers optimize the delivery of cannabinoids (e.g., nano-emulsions) for faster onset in edibles. The development of "Portable and Rapid Testing" devices for on-site field testing by regulators and cultivators is another burgeoning area. Furthermore, as international trade in medical cannabis expands, labs that hold "Mutual Recognition" status across different global jurisdictions will capture a significant share of the export validation market.
● Challenges "Lack of National Standardization" remains the primary challenge in the U.S., as each state has different testing requirements and "Action Levels" for contaminants, making it difficult for laboratories to scale nationally. "Lab Shopping"—where producers seek out laboratories that provide artificially high THC results—poses a threat to industry integrity and consumer safety. The "High Capital Expenditure" required for advanced mass spectrometry equipment creates significant barriers to entry and limits the profitability of smaller labs. Additionally, the "Regulatory Flux" means that labs must constantly update their methods to comply with new pesticide or microbial limits, leading to high ongoing R&D costs. Finally, "Sample Matrix Complexity" (e.g., testing THC levels in a chocolate brownie vs. a gummy vs. raw flower) requires constant innovation in sample preparation and extraction techniques.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Cannabis Testing Services Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Cannabis Testing Services Market in North America (2021-2031)
8.1 Cannabis Testing Services Market Size
8.2 Cannabis Testing Services Market by End Use
8.3 Competition by Players/Suppliers
8.4 Cannabis Testing Services Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Cannabis Testing Services Market in South America (2021-2031)
9.1 Cannabis Testing Services Market Size
9.2 Cannabis Testing Services Market by End Use
9.3 Competition by Players/Suppliers
9.4 Cannabis Testing Services Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Cannabis Testing Services Market in Asia & Pacific (2021-2031)
10.1 Cannabis Testing Services Market Size
10.2 Cannabis Testing Services Market by End Use
10.3 Competition by Players/Suppliers
10.4 Cannabis Testing Services Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia & New Zealand
Chapter 11 Historical and Forecast Cannabis Testing Services Market in Europe (2021-2031)
11.1 Cannabis Testing Services Market Size
11.2 Cannabis Testing Services Market by End Use
11.3 Competition by Players/Suppliers
11.4 Cannabis Testing Services Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 North Europe
Chapter 12 Historical and Forecast Cannabis Testing Services Market in MEA (2021-2031)
12.1 Cannabis Testing Services Market Size
12.2 Cannabis Testing Services Market by End Use
12.3 Competition by Players/Suppliers
12.4 Cannabis Testing Services Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Cannabis Testing Services Market (2021-2026)
13.1 Cannabis Testing Services Market Size
13.2 Cannabis Testing Services Market by End Use
13.3 Competition by Players/Suppliers
13.4 Cannabis Testing Services Market Size by Type
Chapter 14 Global Cannabis Testing Services Market Forecast (2026-2031)
14.1 Cannabis Testing Services Market Size Forecast
14.2 Cannabis Testing Services Application Forecast
14.3 Competition by Players/Suppliers
14.4 Cannabis Testing Services Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Anresco Laboratories
15.1.1 Company Profile
15.1.2 Main Business and Cannabis Testing Services Information
15.1.3 SWOT Analysis of Anresco Laboratories
15.1.4 Anresco Laboratories Cannabis Testing Services Revenue, Cost and Gross Margin (2021-2026)
15.2 Anandia Labs
15.2.1 Company Profile
15.2.2 Main Business and Cannabis Testing Services Information
15.2.3 SWOT Analysis of Anandia Labs
15.2.4 Anandia Labs Cannabis Testing Services Revenue, Cost and Gross Margin (2021-2026)
15.3 CW Analytical Laboratories
15.3.1 Company Profile
15.3.2 Main Business and Cannabis Testing Services Information
15.3.3 SWOT Analysis of CW Analytical Laboratories
15.3.4 CW Analytical Laboratories Cannabis Testing Services Revenue, Cost and Gross Margin (2021-2026)
15.4 E & E Laboratories
15.4.1 Company Profile
15.4.2 Main Business and Cannabis Testing Services Information
15.4.3 SWOT Analysis of E & E Laboratories
15.4.4 E & E Laboratories Cannabis Testing Services Revenue, Cost and Gross Margin (2021-2026)
15.5 GreenLeaf Lab
15.5.1 Company Profile
15.5.2 Main Business and Cannabis Testing Services Information
15.5.3 SWOT Analysis of GreenLeaf Lab
15.5.4 GreenLeaf Lab Cannabis Testing Services Revenue, Cost and Gross Margin (2021-2026)
15.6 Kaycha Labs
15.6.1 Company Profile
15.6.2 Main Business and Cannabis Testing Services Information
15.6.3 SWOT Analysis of Kaycha Labs
15.6.4 Kaycha Labs Cannabis Testing Services Revenue, Cost and Gross Margin (2021-2026)
15.7 PharmLabs
15.7.1 Company Profile
15.7.2 Main Business and Cannabis Testing Services Information
15.7.3 SWOT Analysis of PharmLabs
15.7.4 PharmLabs Cannabis Testing Services Revenue, Cost and Gross Margin (2021-2026)
15.8 ProVerde Laboratories
15.8.1 Company Profile
15.8.2 Main Business and Cannabis Testing Services Information
15.8.3 SWOT Analysis of ProVerde Laboratories
15.8.4 ProVerde Laboratories Cannabis Testing Services Revenue, Cost and Gross Margin (2021-2026)
15.9 Pure Analytics
15.9.1 Company Profile
15.9.2 Main Business and Cannabis Testing Services Information
15.9.3 SWOT Analysis of Pure Analytics
15.9.4 Pure Analytics Cannabis Testing Services Revenue, Cost and Gross Margin (2021-2026)
15.10 SC Labs
15.10.1 Company Profile
15.10.2 Main Business and Cannabis Testing Services Information
15.10.3 SWOT Analysis of SC Labs
15.10.4 SC Labs Cannabis Testing Services Revenue, Cost and Gross Margin (2021-2026)
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Table Research Scope of Cannabis Testing Services Report
Table Data Sources of Cannabis Testing Services Report
Table Major Assumptions of Cannabis Testing Services Report
Table Cannabis Testing Services Classification
Table Cannabis Testing Services Applications
Table Drivers of Cannabis Testing Services Market
Table Restraints of Cannabis Testing Services Market
Table Opportunities of Cannabis Testing Services Market
Table Threats of Cannabis Testing Services Market
Table Raw Materials Suppliers
Table Different Production Methods of Cannabis Testing Services
Table Cost Structure Analysis of Cannabis Testing Services
Table Key End Users
Table Latest News of Cannabis Testing Services Market
Table Merger and Acquisition
Table Planned/Future Project of Cannabis Testing Services Market
Table Policy of Cannabis Testing Services Market
Table 2021-2031 North America Cannabis Testing Services Market Size
Table 2021-2031 North America Cannabis Testing Services Market Size by Application
Table 2021-2026 North America Cannabis Testing Services Key Players Revenue
Table 2021-2026 North America Cannabis Testing Services Key Players Market Share
Table 2021-2031 North America Cannabis Testing Services Market Size by Type
Table 2021-2031 United States Cannabis Testing Services Market Size
Table 2021-2031 Canada Cannabis Testing Services Market Size
Table 2021-2031 Mexico Cannabis Testing Services Market Size
Table 2021-2031 South America Cannabis Testing Services Market Size
Table 2021-2031 South America Cannabis Testing Services Market Size by Application
Table 2021-2026 South America Cannabis Testing Services Key Players Revenue
Table 2021-2026 South America Cannabis Testing Services Key Players Market Share
Table 2021-2031 South America Cannabis Testing Services Market Size by Type
Table 2021-2031 Brazil Cannabis Testing Services Market Size
Table 2021-2031 Argentina Cannabis Testing Services Market Size
Table 2021-2031 Chile Cannabis Testing Services Market Size
Table 2021-2031 Peru Cannabis Testing Services Market Size
Table 2021-2031 Asia & Pacific Cannabis Testing Services Market Size
Table 2021-2031 Asia & Pacific Cannabis Testing Services Market Size by Application
Table 2021-2026 Asia & Pacific Cannabis Testing Services Key Players Revenue
Table 2021-2026 Asia & Pacific Cannabis Testing Services Key Players Market Share
Table 2021-2031 Asia & Pacific Cannabis Testing Services Market Size by Type
Table 2021-2031 China Cannabis Testing Services Market Size
Table 2021-2031 India Cannabis Testing Services Market Size
Table 2021-2031 Japan Cannabis Testing Services Market Size
Table 2021-2031 South Korea Cannabis Testing Services Market Size
Table 2021-2031 Southeast Asia Cannabis Testing Services Market Size
Table 2021-2031 Australia & New ZealandCannabis Testing Services Market Size
Table 2021-2031 Europe Cannabis Testing Services Market Size
Table 2021-2031 Europe Cannabis Testing Services Market Size by Application
Table 2021-2026 Europe Cannabis Testing Services Key Players Revenue
Table 2021-2026 Europe Cannabis Testing Services Key Players Market Share
Table 2021-2031 Europe Cannabis Testing Services Market Size by Type
Table 2021-2031 Germany Cannabis Testing Services Market Size
Table 2021-2031 France Cannabis Testing Services Market Size
Table 2021-2031 United Kingdom Cannabis Testing Services Market Size
Table 2021-2031 Italy Cannabis Testing Services Market Size
Table 2021-2031 Spain Cannabis Testing Services Market Size
Table 2021-2031 Belgium Cannabis Testing Services Market Size
Table 2021-2031 Netherlands Cannabis Testing Services Market Size
Table 2021-2031 Austria Cannabis Testing Services Market Size
Table 2021-2031 Poland Cannabis Testing Services Market Size
Table 2021-2031 North Europe Cannabis Testing Services Market Size
Table 2021-2031 MEA Cannabis Testing Services Market Size
Table 2021-2031 MEA Cannabis Testing Services Market Size by Application
Table 2021-2026 MEA Cannabis Testing Services Key Players Revenue
Table 2021-2026 MEA Cannabis Testing Services Key Players Market Share
Table 2021-2031 MEA Cannabis Testing Services Market Size by Type
Table 2021-2031 Egypt Cannabis Testing Services Market Size
Table 2021-2031 Israel Cannabis Testing Services Market Size
Table 2021-2031 South Africa Cannabis Testing Services Market Size
Table 2021-2031 Gulf Cooperation Council Countries Cannabis Testing Services Market Size
Table 2021-2031 Turkey Cannabis Testing Services Market Size
Table 2021-2026 Global Cannabis Testing Services Market Size by Region
Table 2021-2026 Global Cannabis Testing Services Market Size Share by Region
Table 2021-2026 Global Cannabis Testing Services Market Size by Application
Table 2021-2026 Global Cannabis Testing Services Market Share by Application
Table 2021-2026 Global Cannabis Testing Services Key Vendors Revenue
Table 2021-2026 Global Cannabis Testing Services Key Vendors Market Share
Table 2021-2026 Global Cannabis Testing Services Market Size by Type
Table 2021-2026 Global Cannabis Testing Services Market Share by Type
Table 2026-2031 Global Cannabis Testing Services Market Size by Region
Table 2026-2031 Global Cannabis Testing Services Market Size Share by Region
Table 2026-2031 Global Cannabis Testing Services Market Size by Application
Table 2026-2031 Global Cannabis Testing Services Market Share by Application
Table 2026-2031 Global Cannabis Testing Services Key Vendors Revenue
Table 2026-2031 Global Cannabis Testing Services Key Vendors Market Share
Table 2026-2031 Global Cannabis Testing Services Market Size by Type
Table 2026-2031 Cannabis Testing Services Global Market Share by Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Cannabis Testing Services Picture
Figure 2021-2031 North America Cannabis Testing Services Market Size and CAGR
Figure 2021-2031 South America Cannabis Testing Services Market Size and CAGR
Figure 2021-2031 Asia & Pacific Cannabis Testing Services Market Size and CAGR
Figure 2021-2031 Europe Cannabis Testing Services Market Size and CAGR
Figure 2021-2031 MEA Cannabis Testing Services Market Size and CAGR
Figure 2021-2026 Global Cannabis Testing Services Market Size and Growth Rate
Figure 2026-2031 Global Cannabis Testing Services Market Size and Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |