Fast Food & Quick Service Restaurant Market Insights 2026, Analysis and Forecast to 2031
By: HDIN Research
Published: 2026-01-30
Pages: 130
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Fast Food & Quick Service Restaurant Market Summary
The global Fast Food and Quick Service Restaurant (QSR) market is entering a high-velocity era defined by digital hyper-convenience and significant institutional consolidation. No longer just a sector for "cheap eats," modern QSRs are evolving into tech-integrated dining hubs where AI-driven drive-thrus, predictive ordering, and loyalty-based ecosystems dictate profitability. The industry is currently characterized by a "flight to scale," where massive conglomerates are acquiring smaller chains and taking direct control of critical international territories to ensure supply chain resilience and brand consistency. For 2026, the global market size is estimated to be between USD 200.0 billion and 350.0 billion (specifically representing core revenue streams for major global brands and new-unit capital investment). Looking toward 2031, the market is projected to expand at a robust Compound Annual Growth Rate (CAGR) within the range of 8.5% to 16.1%, fueled by rapid urbanization in the Asia-Pacific region and the mainstreaming of delivery-only "ghost kitchens."
Market Dynamics & Major Strategic Shifts
Strategic Consolidation (2024–2025)
The competitive landscape has been fundamentally reshaped by major corporate realignments:
Subway® Sale Finalized (April 30, 2024): The multi-year transformation of the world’s largest sandwich chain culminated in its acquisition by Roark Capital for approximately USD 9.6 billion. This move places Subway under the same umbrella as Inspire Brands, leveraging Roark’s deep expertise in franchise scaling.
Burger King China Control (February 2025): Restaurant Brands International (RBI) took full control of Burger King’s operations in China by acquiring the equity stakes of its partners (TFI Asia and Cartesian) for USD 158 million. This allows RBI to directly oversee the restructuring of its 1,500 locations in a high-potential yet increasingly competitive market.
Market Segmentation by Type & Cuisine
Chain vs. Independent: Chained/Franchised outlets continue to lead with over 50% market share, benefiting from centralized marketing and collective bargaining power. However, Independent outlets are projected for the fastest growth (approx. 9.3% CAGR) as local "boutique" QSRs leverage third-party delivery apps to reach wider audiences.
Cuisine Dominance: American (Burgers/Sandwiches) remains the primary revenue driver, while Italian (Pizza/Pasta) and Mexican concepts are the fastest-growing categories, largely due to their high "delivery-friendliness" and customizable nature.
Regional Market Distribution and Geographic Trends
North America
North America remains the largest market, accounting for roughly 35%–38% of global revenue. The U.S. market is entering a "post-loyalty" phase where brands are moving beyond simple apps to AI-powered "voice-ordering" and automated kitchen robotics to combat high labor costs.
Asia-Pacific
This region is the world’s primary growth engine, with a projected CAGR of 10.5%–18.0%. China and India are seeing a surge in "Tier 2 and Tier 3" city expansion. In India, the market is expected to cross USD 30 billion by 2026, driven by a young, mobile-first demographic and the proliferation of "asset-light" cloud kitchens.
Europe
European markets are projected to grow at 6.0% to 13.0%. Trends here are heavily influenced by "Green QSR" mandates, with France and Germany leading the shift toward mandatory reusable packaging and plant-based menu diversification.
Industry Value Chain Analysis
The QSR value chain has shifted from a traditional logistics model to a data-and-tech-centric ecosystem.
Upstream Supply Chain & ESG: Value is increasingly created through "regenerative sourcing" and the vertical integration of supply chains to mitigate global food inflation. Leading players are investing in biodegradable packaging to meet stringent environmental regulations.
Digital Infrastructure: This is now the "heart" of the value chain. Brands are reallocating up to 25% of their marketing budgets toward app user acquisition. Data from these platforms is used for "dynamic pricing" and personalized "limited-time offers" (LTOs) to drive immediate foot traffic.
Operations & Automation: To preserve margins against labor-cost inflation, QSRs are implementing "Edge AI" in drive-thrus to predict wait times and "Flippy"-style robotics for high-volume fry stations.
Omnichannel Distribution: The chain ends with a "frictionless" delivery experience. Brands are optimizing their physical footprints for "delivery-only" windows, reducing the need for large, high-rent dining rooms.
Key Market Players
McDonald's & Yum! Brands: The global "standard-setters" focusing on their "Accelerating the Arches" and "R.E.D" (Relevant, Easy, Distinctive) growth strategies respectively.
Starbucks Corporation: Revolutionizing the "Quick Service" experience through the "Siren Craft System," focusing on speed and premiumization in the beverage segment.
Chipotle Mexican Grill: The leader in "Fast-Casual" QSR, utilizing a "stage-gate" process for menu innovation and industry-leading digital throughput.
Inspire Brands & Roark Capital: Following the Subway acquisition, these entities represent a new era of private-equity-led QSR diversification, managing multi-brand portfolios to capture diverse day-parts (Breakfast, Lunch, Dinner).
Chick-fil-A: Maintaining the highest "Average Unit Volume" in the U.S. through a unique, high-service-culture model and aggressive expansion into international markets like the UK.
Market Opportunities and Challenges
Opportunities
"Digital-First" Real Estate: Developing ultra-compact "Express" units and "Drive-thru-only" stores that require 50% less capital expenditure than traditional brick-and-mortar restaurants.
AI-Driven Personalization: Using machine learning to offer "one-to-one" promotions that increase the average check size through algorithmic upselling.
Challenges
Health and Regulatory Pressure: Increasing scrutiny on caloric labeling and the "ultra-processed" nature of fast food may lead to stricter operational mandates in mature markets.
Labor-Cost Inflation: Sustained pressure on minimum wages in the U.S. and Europe is compressing margins, forcing a rapid (and expensive) transition toward automation.
The global Fast Food and Quick Service Restaurant (QSR) market is entering a high-velocity era defined by digital hyper-convenience and significant institutional consolidation. No longer just a sector for "cheap eats," modern QSRs are evolving into tech-integrated dining hubs where AI-driven drive-thrus, predictive ordering, and loyalty-based ecosystems dictate profitability. The industry is currently characterized by a "flight to scale," where massive conglomerates are acquiring smaller chains and taking direct control of critical international territories to ensure supply chain resilience and brand consistency. For 2026, the global market size is estimated to be between USD 200.0 billion and 350.0 billion (specifically representing core revenue streams for major global brands and new-unit capital investment). Looking toward 2031, the market is projected to expand at a robust Compound Annual Growth Rate (CAGR) within the range of 8.5% to 16.1%, fueled by rapid urbanization in the Asia-Pacific region and the mainstreaming of delivery-only "ghost kitchens."
Market Dynamics & Major Strategic Shifts
Strategic Consolidation (2024–2025)
The competitive landscape has been fundamentally reshaped by major corporate realignments:
Subway® Sale Finalized (April 30, 2024): The multi-year transformation of the world’s largest sandwich chain culminated in its acquisition by Roark Capital for approximately USD 9.6 billion. This move places Subway under the same umbrella as Inspire Brands, leveraging Roark’s deep expertise in franchise scaling.
Burger King China Control (February 2025): Restaurant Brands International (RBI) took full control of Burger King’s operations in China by acquiring the equity stakes of its partners (TFI Asia and Cartesian) for USD 158 million. This allows RBI to directly oversee the restructuring of its 1,500 locations in a high-potential yet increasingly competitive market.
Market Segmentation by Type & Cuisine
Chain vs. Independent: Chained/Franchised outlets continue to lead with over 50% market share, benefiting from centralized marketing and collective bargaining power. However, Independent outlets are projected for the fastest growth (approx. 9.3% CAGR) as local "boutique" QSRs leverage third-party delivery apps to reach wider audiences.
Cuisine Dominance: American (Burgers/Sandwiches) remains the primary revenue driver, while Italian (Pizza/Pasta) and Mexican concepts are the fastest-growing categories, largely due to their high "delivery-friendliness" and customizable nature.
Regional Market Distribution and Geographic Trends
North America
North America remains the largest market, accounting for roughly 35%–38% of global revenue. The U.S. market is entering a "post-loyalty" phase where brands are moving beyond simple apps to AI-powered "voice-ordering" and automated kitchen robotics to combat high labor costs.
Asia-Pacific
This region is the world’s primary growth engine, with a projected CAGR of 10.5%–18.0%. China and India are seeing a surge in "Tier 2 and Tier 3" city expansion. In India, the market is expected to cross USD 30 billion by 2026, driven by a young, mobile-first demographic and the proliferation of "asset-light" cloud kitchens.
Europe
European markets are projected to grow at 6.0% to 13.0%. Trends here are heavily influenced by "Green QSR" mandates, with France and Germany leading the shift toward mandatory reusable packaging and plant-based menu diversification.
Industry Value Chain Analysis
The QSR value chain has shifted from a traditional logistics model to a data-and-tech-centric ecosystem.
Upstream Supply Chain & ESG: Value is increasingly created through "regenerative sourcing" and the vertical integration of supply chains to mitigate global food inflation. Leading players are investing in biodegradable packaging to meet stringent environmental regulations.
Digital Infrastructure: This is now the "heart" of the value chain. Brands are reallocating up to 25% of their marketing budgets toward app user acquisition. Data from these platforms is used for "dynamic pricing" and personalized "limited-time offers" (LTOs) to drive immediate foot traffic.
Operations & Automation: To preserve margins against labor-cost inflation, QSRs are implementing "Edge AI" in drive-thrus to predict wait times and "Flippy"-style robotics for high-volume fry stations.
Omnichannel Distribution: The chain ends with a "frictionless" delivery experience. Brands are optimizing their physical footprints for "delivery-only" windows, reducing the need for large, high-rent dining rooms.
Key Market Players
McDonald's & Yum! Brands: The global "standard-setters" focusing on their "Accelerating the Arches" and "R.E.D" (Relevant, Easy, Distinctive) growth strategies respectively.
Starbucks Corporation: Revolutionizing the "Quick Service" experience through the "Siren Craft System," focusing on speed and premiumization in the beverage segment.
Chipotle Mexican Grill: The leader in "Fast-Casual" QSR, utilizing a "stage-gate" process for menu innovation and industry-leading digital throughput.
Inspire Brands & Roark Capital: Following the Subway acquisition, these entities represent a new era of private-equity-led QSR diversification, managing multi-brand portfolios to capture diverse day-parts (Breakfast, Lunch, Dinner).
Chick-fil-A: Maintaining the highest "Average Unit Volume" in the U.S. through a unique, high-service-culture model and aggressive expansion into international markets like the UK.
Market Opportunities and Challenges
Opportunities
"Digital-First" Real Estate: Developing ultra-compact "Express" units and "Drive-thru-only" stores that require 50% less capital expenditure than traditional brick-and-mortar restaurants.
AI-Driven Personalization: Using machine learning to offer "one-to-one" promotions that increase the average check size through algorithmic upselling.
Challenges
Health and Regulatory Pressure: Increasing scrutiny on caloric labeling and the "ultra-processed" nature of fast food may lead to stricter operational mandates in mature markets.
Labor-Cost Inflation: Sustained pressure on minimum wages in the U.S. and Europe is compressing margins, forcing a rapid (and expensive) transition toward automation.
Chapter 1 Report Overview
1.1 Study Scope 1
1.2 Research Methodology 2
1.2.1 Data Sources 3
1.2.2 Assumptions 4
1.3 Abbreviations and Acronyms 5
Chapter 2 Global Fast Food & QSR Market Executive Summary
2.1 Market Size and Growth Prospect (2021-2031) 7
2.2 Market Segment Overview by Cuisine Type 9
2.3 Market Segment Overview by Ownership Type 11
2.4 Key Regional Market Highlights 13
Chapter 3 Market Dynamics and Industry Trends
3.1 Growth Drivers: Digital Transformation and Delivery Integration 15
3.2 Market Restraints: Rising Labor Costs and Health Regulations 17
3.3 Industry Challenges: Supply Chain Volatility and Inflationary Pressures 19
3.4 Technological Trends: AI in Drive-Thrus and Automated Kitchens 21
Chapter 4 Value Chain and Operational Cost Analysis
4.1 QSR Value Chain Analysis 23
4.2 Procurement and Sourcing Strategies for Raw Ingredients 25
4.3 Operational Cost Structure Analysis 27
4.4 Impact of Third-Party Delivery Platforms on Profit Margins 29
Chapter 5 Global Fast Food & QSR Market by Cuisine Type
5.1 American Cuisine 31
5.2 Chinese Cuisine 34
5.3 Italian Cuisine 37
5.4 Mexican Cuisine 40
5.5 Japanese Cuisine 43
5.6 Turkish & Lebanese Cuisine 46
5.7 Others 49
Chapter 6 Global Fast Food & QSR Market by Type
6.1 Chain Restaurants 51
6.2 Independent Restaurants 54
Chapter 7 Global Fast Food & QSR Market by Region
7.1 North America (United States, Canada, Mexico) 57
7.2 Europe (Germany, UK, France, Italy, Spain, Rest of Europe) 61
7.3 Asia-Pacific (China, Japan, Korea, India, Southeast Asia, Australia, Taiwan (China)) 65
7.4 Latin America (Brazil, Argentina, Others) 69
7.5 Middle East and Africa (UAE, Saudi Arabia, South Africa, Others) 72
Chapter 8 Competitive Landscape
8.1 Global Market Share Analysis by Key Players (2021-2026) 75
8.2 Competitive Benchmarking: Pricing, Menu Innovation, and Digital Maturity 77
Chapter 9 Key Player Profiles
9.1 McDonald's Corporation 79
9.1.1 Company Introduction and Business Overview 79
9.1.2 McDonald's SWOT Analysis 80
9.1.3 McDonald's QSR Revenue, Cost and Gross Profit Margin (2021-2026) 81
9.1.4 Digital Strategy and Global Franchising Model 82
9.2 Yum! Brands, Inc. 83
9.2.1 Company Introduction and Business Overview 83
9.2.2 Yum! Brands SWOT Analysis 84
9.2.3 Yum! Brands QSR Revenue, Cost and Gross Profit Margin (2021-2026) 85
9.2.4 Portfolio Diversification Strategy (KFC, Pizza Hut, Taco Bell) 86
9.3 Subway 87
9.3.1 Company Introduction and Business Overview 87
9.3.2 Subway SWOT Analysis 88
9.3.3 Subway QSR Revenue, Cost and Gross Profit Margin (2021-2026) 89
9.4 Starbucks Corporation 91
9.4.1 Company Introduction and Business Overview 91
9.4.2 Starbucks SWOT Analysis 92
9.4.3 Starbucks QSR Revenue, Cost and Gross Profit Margin (2021-2026) 93
9.5 Wendy's Company 95
9.5.1 Company Introduction and Business Overview 95
9.5.2 Wendy's SWOT Analysis 96
9.5.3 Wendy's QSR Revenue, Cost and Gross Profit Margin (2021-2026) 97
9.6 Domino's Pizza, Inc 99
9.6.1 Company Introduction and Business Overview 99
9.6.2 Domino's SWOT Analysis 100
9.6.3 Domino's QSR Revenue, Cost and Gross Profit Margin (2021-2026) 101
9.7 Papa John's International, Inc. 102
9.7.1 Company Introduction and Business Overview 102
9.7.2 Papa John's SWOT Analysis 103
9.7.3 Papa John's QSR Revenue, Cost and Gross Profit Margin (2021-2026) 104
9.8 Chipotle Mexican Grill, Inc. 106
9.8.1 Company Introduction and Business Overview 106
9.8.2 Chipotle SWOT Analysis 107
9.8.3 Chipotle QSR Revenue, Cost and Gross Profit Margin (2021-2026) 108
9.9 Restaurant Brands International Inc. (RBI) 110
9.9.1 Company Introduction and Business Overview 110
9.9.2 RBI SWOT Analysis 111
9.9.3 RBI QSR Revenue, Cost and Gross Profit Margin (2021-2026) 112
9.10 Jack in the Box Inc. 114
9.10.1 Company Introduction and Business Overview 114
9.10.2 Jack in the Box SWOT Analysis 115
9.10.3 Jack in the Box QSR Revenue, Cost and Gross Profit Margin (2021-2026) 116
9.11 Inspire Brands 118
9.11.1 Company Introduction and Business Overview 118
9.11.2 Inspire Brands SWOT Analysis 119
9.11.3 Inspire Brands QSR Revenue, Cost and Gross Profit Margin (2021-2026) 120
9.12 Chick-fil-A 122
9.12.1 Company Introduction and Business Overview 122
9.12.2 Chick-fil-A SWOT Analysis 123
9.12.3 Chick-fil-A QSR Revenue, Cost and Gross Profit Margin (2021-2026) 124
Chapter 10 Global Fast Food & QSR Market Forecast (2027-2031)
10.1 Forecast by Cuisine Type 126
10.2 Forecast by Type (Chain vs. Independent) 128
10.3 Forecast by Region 130
1.1 Study Scope 1
1.2 Research Methodology 2
1.2.1 Data Sources 3
1.2.2 Assumptions 4
1.3 Abbreviations and Acronyms 5
Chapter 2 Global Fast Food & QSR Market Executive Summary
2.1 Market Size and Growth Prospect (2021-2031) 7
2.2 Market Segment Overview by Cuisine Type 9
2.3 Market Segment Overview by Ownership Type 11
2.4 Key Regional Market Highlights 13
Chapter 3 Market Dynamics and Industry Trends
3.1 Growth Drivers: Digital Transformation and Delivery Integration 15
3.2 Market Restraints: Rising Labor Costs and Health Regulations 17
3.3 Industry Challenges: Supply Chain Volatility and Inflationary Pressures 19
3.4 Technological Trends: AI in Drive-Thrus and Automated Kitchens 21
Chapter 4 Value Chain and Operational Cost Analysis
4.1 QSR Value Chain Analysis 23
4.2 Procurement and Sourcing Strategies for Raw Ingredients 25
4.3 Operational Cost Structure Analysis 27
4.4 Impact of Third-Party Delivery Platforms on Profit Margins 29
Chapter 5 Global Fast Food & QSR Market by Cuisine Type
5.1 American Cuisine 31
5.2 Chinese Cuisine 34
5.3 Italian Cuisine 37
5.4 Mexican Cuisine 40
5.5 Japanese Cuisine 43
5.6 Turkish & Lebanese Cuisine 46
5.7 Others 49
Chapter 6 Global Fast Food & QSR Market by Type
6.1 Chain Restaurants 51
6.2 Independent Restaurants 54
Chapter 7 Global Fast Food & QSR Market by Region
7.1 North America (United States, Canada, Mexico) 57
7.2 Europe (Germany, UK, France, Italy, Spain, Rest of Europe) 61
7.3 Asia-Pacific (China, Japan, Korea, India, Southeast Asia, Australia, Taiwan (China)) 65
7.4 Latin America (Brazil, Argentina, Others) 69
7.5 Middle East and Africa (UAE, Saudi Arabia, South Africa, Others) 72
Chapter 8 Competitive Landscape
8.1 Global Market Share Analysis by Key Players (2021-2026) 75
8.2 Competitive Benchmarking: Pricing, Menu Innovation, and Digital Maturity 77
Chapter 9 Key Player Profiles
9.1 McDonald's Corporation 79
9.1.1 Company Introduction and Business Overview 79
9.1.2 McDonald's SWOT Analysis 80
9.1.3 McDonald's QSR Revenue, Cost and Gross Profit Margin (2021-2026) 81
9.1.4 Digital Strategy and Global Franchising Model 82
9.2 Yum! Brands, Inc. 83
9.2.1 Company Introduction and Business Overview 83
9.2.2 Yum! Brands SWOT Analysis 84
9.2.3 Yum! Brands QSR Revenue, Cost and Gross Profit Margin (2021-2026) 85
9.2.4 Portfolio Diversification Strategy (KFC, Pizza Hut, Taco Bell) 86
9.3 Subway 87
9.3.1 Company Introduction and Business Overview 87
9.3.2 Subway SWOT Analysis 88
9.3.3 Subway QSR Revenue, Cost and Gross Profit Margin (2021-2026) 89
9.4 Starbucks Corporation 91
9.4.1 Company Introduction and Business Overview 91
9.4.2 Starbucks SWOT Analysis 92
9.4.3 Starbucks QSR Revenue, Cost and Gross Profit Margin (2021-2026) 93
9.5 Wendy's Company 95
9.5.1 Company Introduction and Business Overview 95
9.5.2 Wendy's SWOT Analysis 96
9.5.3 Wendy's QSR Revenue, Cost and Gross Profit Margin (2021-2026) 97
9.6 Domino's Pizza, Inc 99
9.6.1 Company Introduction and Business Overview 99
9.6.2 Domino's SWOT Analysis 100
9.6.3 Domino's QSR Revenue, Cost and Gross Profit Margin (2021-2026) 101
9.7 Papa John's International, Inc. 102
9.7.1 Company Introduction and Business Overview 102
9.7.2 Papa John's SWOT Analysis 103
9.7.3 Papa John's QSR Revenue, Cost and Gross Profit Margin (2021-2026) 104
9.8 Chipotle Mexican Grill, Inc. 106
9.8.1 Company Introduction and Business Overview 106
9.8.2 Chipotle SWOT Analysis 107
9.8.3 Chipotle QSR Revenue, Cost and Gross Profit Margin (2021-2026) 108
9.9 Restaurant Brands International Inc. (RBI) 110
9.9.1 Company Introduction and Business Overview 110
9.9.2 RBI SWOT Analysis 111
9.9.3 RBI QSR Revenue, Cost and Gross Profit Margin (2021-2026) 112
9.10 Jack in the Box Inc. 114
9.10.1 Company Introduction and Business Overview 114
9.10.2 Jack in the Box SWOT Analysis 115
9.10.3 Jack in the Box QSR Revenue, Cost and Gross Profit Margin (2021-2026) 116
9.11 Inspire Brands 118
9.11.1 Company Introduction and Business Overview 118
9.11.2 Inspire Brands SWOT Analysis 119
9.11.3 Inspire Brands QSR Revenue, Cost and Gross Profit Margin (2021-2026) 120
9.12 Chick-fil-A 122
9.12.1 Company Introduction and Business Overview 122
9.12.2 Chick-fil-A SWOT Analysis 123
9.12.3 Chick-fil-A QSR Revenue, Cost and Gross Profit Margin (2021-2026) 124
Chapter 10 Global Fast Food & QSR Market Forecast (2027-2031)
10.1 Forecast by Cuisine Type 126
10.2 Forecast by Type (Chain vs. Independent) 128
10.3 Forecast by Region 130
Table 1-1 Abbreviations and Acronyms 6
Table 5-1 Global Fast Food & QSR Revenue by Cuisine (2021-2026) 32
Table 5-2 Global Fast Food & QSR Revenue by Cuisine (2027-2031) 33
Table 6-1 Global Fast Food & QSR Revenue by Ownership Type (2021-2026) 52
Table 7-1 North America QSR Market Revenue by Country (2021-2026) 58
Table 7-2 Europe QSR Market Revenue by Country (2021-2026) 62
Table 7-3 Asia-Pacific QSR Market Revenue by Country (2021-2026) 66
Table 9-1 McDonald's QSR Revenue, Cost and Gross Profit Margin (2021-2026) 81
Table 9-2 Yum! Brands QSR Revenue, Cost and Gross Profit Margin (2021-2026) 85
Table 9-3 Subway QSR Revenue, Cost and Gross Profit Margin (2021-2026) 89
Table 9-4 Starbucks QSR Revenue, Cost and Gross Profit Margin (2021-2026) 93
Table 9-5 Wendy's QSR Revenue, Cost and Gross Profit Margin (2021-2026) 97
Table 9-6 Domino's QSR Revenue, Cost and Gross Profit Margin (2021-2026) 101
Table 9-7 Papa John's QSR Revenue, Cost and Gross Profit Margin (2021-2026) 104
Table 9-8 Chipotle QSR Revenue, Cost and Gross Profit Margin (2021-2026) 108
Table 9-9 RBI QSR Revenue, Cost and Gross Profit Margin (2021-2026) 112
Table 9-10 Jack in the Box QSR Revenue, Cost and Gross Profit Margin (2021-2026) 116
Table 9-11 Inspire Brands QSR Revenue, Cost and Gross Profit Margin (2021-2026) 120
Table 9-12 Chick-fil-A QSR Revenue, Cost and Gross Profit Margin (2021-2026) 124
Figure 2-1 Global Fast Food & QSR Market Size (2021-2031) 8
Figure 4-1 Fast Food & QSR Industry Value Chain Structure 24
Figure 8-1 Global Fast Food & QSR Market Share by Player in 2026 76
Figure 9-1 McDonald's QSR Market Share (2021-2026) 81
Figure 9-2 Yum! Brands QSR Market Share (2021-2026) 85
Figure 9-3 Subway QSR Market Share (2021-2026) 89
Figure 9-4 Starbucks QSR Market Share (2021-2026) 93
Figure 9-5 Wendy's QSR Market Share (2021-2026) 97
Figure 9-6 Domino's QSR Market Share (2021-2026) 101
Figure 9-7 Papa John's QSR Market Share (2021-2026) 104
Figure 9-8 Chipotle QSR Market Share (2021-2026) 108
Figure 9-9 RBI QSR Market Share (2021-2026) 112
Figure 9-10 Jack in the Box QSR Market Share (2021-2026) 116
Figure 9-11 Inspire Brands QSR Market Share (2021-2026) 120
Figure 9-12 Chick-fil-A QSR Market Share (2021-2026) 124
Figure 10-1 Global QSR Market Forecast by Region in 2031 131
Table 5-1 Global Fast Food & QSR Revenue by Cuisine (2021-2026) 32
Table 5-2 Global Fast Food & QSR Revenue by Cuisine (2027-2031) 33
Table 6-1 Global Fast Food & QSR Revenue by Ownership Type (2021-2026) 52
Table 7-1 North America QSR Market Revenue by Country (2021-2026) 58
Table 7-2 Europe QSR Market Revenue by Country (2021-2026) 62
Table 7-3 Asia-Pacific QSR Market Revenue by Country (2021-2026) 66
Table 9-1 McDonald's QSR Revenue, Cost and Gross Profit Margin (2021-2026) 81
Table 9-2 Yum! Brands QSR Revenue, Cost and Gross Profit Margin (2021-2026) 85
Table 9-3 Subway QSR Revenue, Cost and Gross Profit Margin (2021-2026) 89
Table 9-4 Starbucks QSR Revenue, Cost and Gross Profit Margin (2021-2026) 93
Table 9-5 Wendy's QSR Revenue, Cost and Gross Profit Margin (2021-2026) 97
Table 9-6 Domino's QSR Revenue, Cost and Gross Profit Margin (2021-2026) 101
Table 9-7 Papa John's QSR Revenue, Cost and Gross Profit Margin (2021-2026) 104
Table 9-8 Chipotle QSR Revenue, Cost and Gross Profit Margin (2021-2026) 108
Table 9-9 RBI QSR Revenue, Cost and Gross Profit Margin (2021-2026) 112
Table 9-10 Jack in the Box QSR Revenue, Cost and Gross Profit Margin (2021-2026) 116
Table 9-11 Inspire Brands QSR Revenue, Cost and Gross Profit Margin (2021-2026) 120
Table 9-12 Chick-fil-A QSR Revenue, Cost and Gross Profit Margin (2021-2026) 124
Figure 2-1 Global Fast Food & QSR Market Size (2021-2031) 8
Figure 4-1 Fast Food & QSR Industry Value Chain Structure 24
Figure 8-1 Global Fast Food & QSR Market Share by Player in 2026 76
Figure 9-1 McDonald's QSR Market Share (2021-2026) 81
Figure 9-2 Yum! Brands QSR Market Share (2021-2026) 85
Figure 9-3 Subway QSR Market Share (2021-2026) 89
Figure 9-4 Starbucks QSR Market Share (2021-2026) 93
Figure 9-5 Wendy's QSR Market Share (2021-2026) 97
Figure 9-6 Domino's QSR Market Share (2021-2026) 101
Figure 9-7 Papa John's QSR Market Share (2021-2026) 104
Figure 9-8 Chipotle QSR Market Share (2021-2026) 108
Figure 9-9 RBI QSR Market Share (2021-2026) 112
Figure 9-10 Jack in the Box QSR Market Share (2021-2026) 116
Figure 9-11 Inspire Brands QSR Market Share (2021-2026) 120
Figure 9-12 Chick-fil-A QSR Market Share (2021-2026) 124
Figure 10-1 Global QSR Market Forecast by Region in 2031 131
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1）Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2）Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1）PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2）Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3）Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4）SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |