Global Industrial Press Machine Market Outlook 2026-2031: Navigating Advanced Manufacturing, Electrification, and Composite Material Innovations

By: HDIN Research Published: 2026-02-15 Pages: 115
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Industrial Press Machine Market Summary
Industrial press machines are fundamental tools in modern manufacturing, serving a diverse array of industries by applying immense force to materials for shaping, forming, cutting, and assembling various components. These robust pieces of equipment are indispensable across sectors ranging from automotive and aerospace to electronics, construction, and consumer goods. They are critical for processes such as stamping, forging, deep drawing, bending, and assembly, playing a vital role in producing everything from intricate electronic components to large structural parts. The market's evolution is driven by continuous innovation in automation, precision, energy efficiency, and the increasing demand for specialized applications like composite material forming and battery production.
The global industrial press machine market is anticipated to achieve a valuation between 7.3 billion USD and 13.8 billion USD in 2026. This market is poised for sustained expansion over the coming years, projected to grow at a Compound Annual Growth Rate (CAGR) of 4.5% to 6.5% through 2031. This steady growth trajectory is underpinned by several factors, including the global push for advanced manufacturing capabilities, the rapid expansion of the electric vehicle (EV) battery sector, and ongoing innovation in materials science, particularly composite materials.
Market Dynamics and Industry Context
The industrial press machine market is a blend of traditional metalworking practices and cutting-edge automation. The demand for higher precision, faster cycle times, and reduced energy consumption is compelling manufacturers to invest in advanced hydraulic, mechanical, and servo-driven presses. The industry's vitality is closely tied to the health of the manufacturing sector, with regional shifts in industrialization and technological adoption significantly influencing market dynamics.
Recent strategic moves within the industry highlight key trends. The acquisition of Italian wood composite press manufacturer Pagnoni by Dieffenbacher in October 2024 signals a growing interest in specialized presses for composite materials, particularly within the wood processing sector. This reflects a broader industry trend toward expanding capabilities in advanced material processing. Furthermore, the commissioning of Pinette PEI's massive 30,000 kN thermoplastic composite (TPC) press in March 2025 underscores a significant leap in large-scale composite forming technology, targeting the aerospace sector’s need for lighter, more repairable, and recyclable components. These developments indicate a market that is not only robust but also rapidly evolving to meet the complex demands of future industries.
Regional Market Analysis
The global demand for industrial press machines is influenced by manufacturing output, technological adoption rates, and investment in infrastructure across different regions.
• Asia-Pacific (APAC)
o Market Share Estimate: 45% – 55%
o The APAC region represents the largest and fastest-growing market for industrial press machines globally. Countries like China, Japan, South Korea, and India are manufacturing powerhouses, driving immense demand across automotive, electronics, and general industrial sectors.
o China: Continues to be a dominant force, with domestic manufacturers like Jingda Machine (Ningbo) Co. Ltd. catering to a vast internal market and increasingly exporting. The rapid expansion of EV battery manufacturing plants in China fuels significant demand for specialized presses.
o Japan and South Korea: These regions are leaders in precision manufacturing and advanced automation. Companies like AIDA Engineering and Sumitomo Heavy Industries are at the forefront of developing high-performance servo presses for intricate applications.
o India and Southeast Asia: Experiencing significant industrialization, attracting investments in automotive and electronics manufacturing, thereby driving demand for both new and refurbished press machines.
• Europe
o Market Share Estimate: 20% – 25%
o Europe is a mature market characterized by stringent quality standards, high automation levels, and a strong focus on innovation and efficiency. Germany, Italy, and France are key players.
o Germany's 'Industry 4.0' initiatives drive the adoption of smart, interconnected presses. Schuler, a major European player, is known for its advanced press solutions.
o The acquisition of Pagnoni by Dieffenbacher (October 2024), both European entities, highlights strategic consolidation within specialized press manufacturing, particularly for wood composites.
o The commissioning of Pinette PEI's large TPC press in France (March 2025) underscores Europe's leading role in advanced composite manufacturing, particularly for high-value applications like aerospace.
• North America
o Market Share Estimate: 15% – 20%
o North America remains a significant market, driven by the reshoring of manufacturing, especially in the automotive and aerospace sectors, and robust investment in automation. The United States is the primary consumer within the region.
o Companies like OAK Press Solutions Inc. cater to a diverse industrial base, including HVAC and electronics.
o The market sees a strong demand for advanced, highly automated presses to combat labor costs and improve productivity.
o While not directly related to new press sales, the February 2025 news of Machine Investment acquiring former printing press sites in Pennsylvania for data center redevelopment signals a broader economic shift. While it doesn't represent a decline in the industrial press market, it indicates a transformation in the types of industrial activities occupying large manufacturing footprints, with traditional heavy industrial sites being repurposed for new technologies.
• Middle East and Africa (MEA)
o Market Share Estimate: 3% – 5%
o Investment in manufacturing is growing in MEA, particularly in oil and gas downstream industries, automotive assembly, and infrastructure projects.
o The region often relies on imports from European and Asian manufacturers, with a focus on cost-effectiveness and robust, easy-to-maintain machines.
• South America
o Market Share Estimate: 2% – 4%
o Brazil, Argentina, and Mexico lead the region in industrial press demand, primarily driven by automotive manufacturing and metal fabrication.
o Economic stability and foreign direct investment significantly influence market growth, with a preference for versatile and durable press solutions.
Application Trends
The versatility of industrial press machines is evident in their wide range of applications, each presenting unique demands and growth trajectories.
• Laminations:
o Trends: Laminating presses are crucial for producing various layered materials, including those for electric motors, transformers, and electronic components. The push for higher efficiency in electric motors, particularly for EVs and renewable energy systems, is driving demand for more precise and faster laminating presses capable of handling thinner, high-grade electrical steels.
• Progressive Die:
o Trends: Progressive die stamping is a high-volume, cost-efficient method for producing complex parts. Its demand is largely tied to the automotive industry (especially for body components, engine parts, and brackets), consumer electronics, and home appliances. The trend is toward larger, higher-tonnage progressive presses integrated with coil feeding and automation systems for continuous, unmanned operation.
• Perforating:
o Trends: Perforating presses are used to create holes in sheet metal for architectural panels, filters, soundproofing, and various industrial components. Demand is stable, influenced by construction and specialty manufacturing sectors. The focus is on higher speeds and longer tool life for increased throughput.
• Electronics:
o Trends: In the electronics sector, presses are used for component assembly, connector stamping, and creating intricate parts for PCBs, smartphones, and other devices. The miniaturization of electronics and the demand for higher production volumes necessitate extremely precise, high-speed, and often smaller-sized presses with advanced control systems.
• Batteries:
o Trends: This is one of the most dynamic application segments. Presses are vital for various stages of battery manufacturing, including electrode material compaction, cell assembly, and casing formation, particularly for lithium-ion batteries. The booming electric vehicle market and growth in energy storage solutions are directly translating into massive investments in battery production facilities, creating unprecedented demand for specialized, high-precision presses.
• HVAC (Heating, Ventilation, and Air Conditioning):
o Trends: Presses are used to stamp components for HVAC systems, such as heat exchangers, fan blades, and housings. Demand correlates with construction activity and energy efficiency standards, driving the need for presses capable of forming complex geometries from various metals.
• Others:
o Trends: This broad category includes applications in forging (heavy-duty parts), plastics molding, composite forming, and specialized industries. The significant development here is in composite material forming. Pinette PEI’s commissioning of the "largest ever designed" TPC press (March 2025) exemplifies this. Such large-scale presses are crucial for producing lightweight, high-strength components for next-generation aerospace (aircraft fuselage, wings), wind energy (turbine blades), and high-performance automotive parts, driving a specialized high-value segment of the press market. The acquisition of Pagnoni by Dieffenbacher (October 2024) further solidifies the trend of investing in presses for composite and wood-based materials.
Product Segmentation by Type and Trends
Industrial press machines are categorized by their size and corresponding force capabilities, influencing their application.
• Small-Size Presses:
o Characteristics: Typically under 100 tons of force, compact footprint.
o Trends: Ideal for precision stamping, light assembly, and specialized electronics component manufacturing. The trend is toward increased automation, robotic integration for part handling, and advanced sensor technology to ensure quality control for small, intricate parts. Their demand is stable, driven by the electronics and small consumer goods sectors.
• Mid-Size Presses:
o Characteristics: Ranging from 100 to 500 tons.
o Trends: This segment forms the backbone of general manufacturing. Widely used in progressive die stamping for automotive, appliance, and HVAC components. The trend is toward servo presses that offer greater flexibility in stroke speed and force profiles, enabling higher efficiency and adaptability for diverse part production. Automation, quick die change systems, and remote monitoring are key features.
• Large-Size Presses:
o Characteristics: Over 500 tons, extending to thousands of tons for specialized applications.
o Trends: Essential for heavy-duty metal forming, forging, and the emerging field of large-scale composite material forming. The Pinette PEI 30,000 kN (3,000 tons) press for thermoplastic composites is a prime example of innovation in this segment, specifically targeting the aerospace industry. These presses require substantial investment and are crucial for manufacturing large structural components. The trend is toward extreme precision, high rigidity, and robust control systems to handle high forces while maintaining dimensional accuracy. They are also increasingly being designed for hot stamping and hydroforming processes for high-strength steel and lightweight alloys.
Value Chain Structure
The industrial press machine value chain is complex, involving raw material suppliers, component manufacturers, original equipment manufacturers (OEMs), and an extensive downstream network.
• Upstream (Raw Materials & Components):
o Raw Materials: High-strength steel, cast iron, and specialized alloys are critical for press frames, rams, and platens.
o Components: Key components include hydraulic systems (pumps, valves, cylinders), electrical motors, control systems (PLCs, HMIs), bearings, gears, and safety systems. Leading suppliers in this segment include Bosch Rexroth, Siemens, Mitsubishi Electric, and Parker Hannifin.
o Tooling & Dies: Specialized tooling and dies, often custom-made for specific applications, are vital and represent a significant portion of the total system cost.
• Midstream (Manufacturing & Assembly – OEMs):
o This stage involves the design, fabrication, assembly, and testing of industrial press machines. OEMs like AIDA ENGINEERING, Schuler, Sumitomo Heavy Industries, and Jingda Machine integrate various components into complete systems.
o Manufacturing processes involve precision machining, welding, and heat treatment of large structural components. The focus is on engineering expertise, quality control, and the integration of advanced automation and digital control technologies.
• Downstream (Distribution, Installation & Aftermarket Services):
o Distribution: OEMs utilize direct sales forces, distributors, and agents to reach end-users. Strong relationships with customers are crucial for complex, high-value machinery.
o Installation & Commissioning: Due to the size and complexity, professional installation and commissioning are essential to ensure optimal performance.
o Aftermarket Services: This includes maintenance, spare parts supply, upgrades, and technical support. Aftermarket services are a significant revenue stream and a key differentiator for OEMs, ensuring machine uptime and longevity for customers.
o Used Equipment Market: A robust secondary market for used presses exists, particularly for smaller and mid-sized units, offering more cost-effective options for smaller manufacturers or those in developing economies.
Competitive Landscape and Key Players
The industrial press machine market is characterized by a mix of global leaders with extensive portfolios and specialized manufacturers focusing on niche applications or specific technologies.
• AIDA ENGINEERING: A global leader known for its advanced servo presses and comprehensive stamping solutions, particularly strong in the automotive and electronics sectors. Their focus is on precision, high speed, and energy efficiency.
• Schuler: A prominent European player with a long history in press manufacturing, offering a wide range of mechanical, hydraulic, and servo presses. Schuler is a key innovator in press automation, digitalization, and specialized solutions for various industries.
• Sumitomo Heavy Industries: A Japanese conglomerate with a strong presence in heavy machinery, including industrial presses. They are known for their robust and reliable hydraulic and mechanical press systems.
• OAK Press Solutions Inc.: A North American manufacturer specializing in high-speed fin production equipment, particularly for the HVAC industry. Their expertise lies in presses designed for efficient and precise production of heat exchanger fins.
• Hidaka Engineering: A Japanese company providing a range of metal forming machinery, often focused on specialized applications and precision.
• Jingda Machine (Ningbo) Co. Ltd.: A prominent Chinese manufacturer, contributing significantly to the APAC market. They offer a broad range of presses, competing on a balance of technology and cost-effectiveness.
• FAIR OAKS: An industry player likely specializing in certain types of presses or serving specific regional markets, contributing to the diversity of the competitive landscape.
• Dieffenbacher: While traditionally strong in wood-based panel and composite presses, their acquisition of Pagnoni (October 2024) further solidifies their position in specialized composite press manufacturing, indicating a strategic expansion into advanced material processing.
• Pinette PEI: A French industrial solutions player, whose recent commissioning of a record-breaking large-scale TPC press (March 2025) positions them as a key innovator in high-tonnage composite forming, particularly for aerospace.
Opportunities and Challenges
• Opportunities
o Electric Vehicle (EV) Revolution: The unprecedented growth in EV production is creating massive demand for presses used in battery cell manufacturing, motor laminations, and lightweight body components.
o Advanced Materials: The increasing use of high-strength steel, aluminum alloys, and composite materials in industries like aerospace and automotive requires specialized presses capable of handling these challenging materials with precision. This drives innovation in hot stamping, hydroforming, and composite forming presses.
o Automation and Industry 4.0: Integration of robotics, artificial intelligence, and IoT into press lines enhances efficiency, reduces labor costs, improves safety, and enables predictive maintenance. This digital transformation offers significant opportunities for manufacturers of smart presses.
o Additive Manufacturing Integration: Hybrid processes combining additive manufacturing with traditional pressing (e.g., for creating complex dies or tooling) could unlock new design freedoms and production efficiencies.
o Emerging Economies' Industrialization: Continued industrial growth in regions like Southeast Asia, India, and parts of Africa will fuel demand for a wide range of press machines.
• Challenges
o High Capital Investment: Industrial press machines, especially large and highly automated ones, represent a substantial capital expenditure. This can be a barrier for smaller manufacturers or in periods of economic uncertainty.
o Skilled Labor Shortage: Operating and maintaining complex press lines, particularly those with advanced automation, requires highly skilled technicians and operators, which are increasingly scarce.
o Energy Consumption: Large presses are significant energy consumers. Rising energy costs and environmental regulations put pressure on manufacturers to develop more energy-efficient designs, leading to higher initial costs.
o Global Supply Chain Disruptions: The reliance on specialized components from various global suppliers makes the industry vulnerable to supply chain disruptions, impacting production lead times and costs.
o Technological Obsolescence: Rapid advancements in materials science and manufacturing processes mean that presses can quickly become technologically obsolete, requiring frequent upgrades or replacement. This is particularly true for specialized presses for emerging applications like composites.
Chapter 1 Report Overview 1
1.1 Study Scope 1
1.2 Research Methodology 2
1.2.1 Data Sources 2
1.2.2 Assumptions 4
1.3 Abbreviations and Acronyms 5
Chapter 2 Industrial Press Machine Market Overview 7
2.1 Product Definition and Specifications 7
2.2 Global Market Status and Economic Environment Analysis 9
2.3 Market Size and Volume Analysis (2021-2026) 12
Chapter 3 Industry Chain and Manufacturing Process Analysis 14
3.1 Industrial Press Machine Industry Chain Analysis 14
3.2 Upstream Raw Materials and Key Components Analysis 16
3.3 Manufacturing Process and Technical Patent Analysis 18
3.4 Production Cost Structure Analysis 21
Chapter 4 Global Industrial Press Machine Market by Type 23
4.1 Market Volume and Size by Type (2021-2026) 23
4.2 Small-Size Presses 25
4.3 Mid-Size Presses 27
4.4 Large-Size Presses 29
Chapter 5 Global Industrial Press Machine Market by Application 31
5.1 Market Volume and Size by Application (2021-2026) 31
5.2 Laminations 33
5.3 Progressive Die 35
5.4 Perforating 37
5.5 Electronics 39
5.6 Batteries 41
5.7 HVAC 43
5.8 Others 45
Chapter 6 Global Industrial Press Machine Market by Region 47
6.1 Global Market Consumption Volume by Region (2021-2026) 47
6.2 North America (United States, Canada) 50
6.3 Europe (Germany, Italy, France, UK) 53
6.4 Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Taiwan (China)) 56
6.5 South America (Brazil, Mexico) 60
6.6 Middle East and Africa 63
Chapter 7 Import and Export Analysis 66
7.1 Global Major Producing Regions and Export Volume 66
7.2 Global Major Consuming Regions and Import Volume 68
Chapter 8 Competitive Landscape Analysis 70
8.1 Global Industrial Press Machine Market Concentration Ratio 70
8.2 Top Players Ranking and Revenue Share in 2025 72
Chapter 9 Key Companies Analysis 74
9.1 AIDA ENGINEERING 74
9.1.1 Company Introduction 74
9.1.2 SWOT Analysis 75
9.1.3 AIDA Industrial Press Machine Business Data Analysis 76
9.1.4 Global Service and Support Network 77
9.2 Hidaka Engineering 79
9.2.1 Company Introduction 79
9.2.2 SWOT Analysis 80
9.2.3 Hidaka Industrial Press Machine Business Data Analysis 81
9.2.4 Specialized Perforating Technology Innovation 82
9.3 Schuler 84
9.3.1 Company Introduction 84
9.3.2 SWOT Analysis 85
9.3.3 Schuler Industrial Press Machine Business Data Analysis 86
9.3.4 Digitalization and Smart Press Shop Strategy 87
9.4 OAK Press Solutions Inc. 89
9.4.1 Company Introduction 89
9.4.2 SWOT Analysis 90
9.4.3 OAK Industrial Press Machine Business Data Analysis 91
9.4.4 HVAC Sector Market Positioning 92
9.5 Sumitomo Heavy Industries 94
9.5.1 Company Introduction 94
9.5.2 SWOT Analysis 95
9.5.3 Sumitomo Industrial Press Machine Business Data Analysis 96
9.5.4 R&D Investment and High-Speed Press Portfolio 97
9.6 Jingda Machine (Ningbo) Co. Ltd. 99
9.6.1 Company Introduction 99
9.6.2 SWOT Analysis 100
9.6.3 Jingda Industrial Press Machine Business Data Analysis 101
9.6.4 Production Capacity and Facility Expansion 102
9.7 FAIR OAKS 104
9.7.1 Company Introduction 104
9.7.2 SWOT Analysis 105
9.7.3 FAIR OAKS Industrial Press Machine Business Data Analysis 106
9.7.4 Marketing and Distribution Channels 107
Chapter 10 Global Industrial Press Machine Market Forecast (2027-2031) 109
10.1 Global Market Size and Volume Forecast 109
10.2 Market Forecast by Type 111
10.3 Market Forecast by Application 113
10.4 Market Forecast by Region 115
Table 1. Industrial Press Machine Research Methodology and Data Sources 3
Table 2. Key Assumptions of the Report 4
Table 3. Global Industrial Press Machine Market Size (USD Million) and Volume (Units) 2021-2026 12
Table 4. Key Raw Materials for Industrial Press Machine and Major Suppliers 16
Table 5. Major Technical Patents in Press Machine Industry (2021-2025) 19
Table 6. Global Industrial Press Machine Market Volume (Units) by Type 2021-2026 23
Table 7. Global Industrial Press Machine Market Size (USD Million) by Type 2021-2026 24
Table 8. Global Industrial Press Machine Market Volume (Units) by Application 2021-2026 31
Table 9. Global Industrial Press Machine Market Size (USD Million) by Application 2021-2026 32
Table 10. Global Industrial Press Machine Consumption Volume (Units) by Region 2021-2026 47
Table 11. North America Industrial Press Machine Market Size and Volume 2021-2026 51
Table 12. Europe Industrial Press Machine Market Size and Volume 2021-2026 54
Table 13. Asia-Pacific Industrial Press Machine Market Size and Volume 2021-2026 57
Table 14. Global Major Export Regions for Industrial Press Machine 2021-2026 66
Table 15. Global Major Import Regions for Industrial Press Machine 2021-2026 68
Table 16. AIDA Industrial Press Machine Sales, Price, Cost and Gross Profit Margin (2021-2026) 76
Table 17. Hidaka Industrial Press Machine Sales, Price, Cost and Gross Profit Margin (2021-2026) 81
Table 18. Schuler Industrial Press Machine Sales, Price, Cost and Gross Profit Margin (2021-2026) 86
Table 19. OAK Industrial Press Machine Sales, Price, Cost and Gross Profit Margin (2021-2026) 91
Table 20. Sumitomo Industrial Press Machine Sales, Price, Cost and Gross Profit Margin (2021-2026) 96
Table 21. Jingda Industrial Press Machine Sales, Price, Cost and Gross Profit Margin (2021-2026) 101
Table 22. FAIR OAKS Industrial Press Machine Sales, Price, Cost and Gross Profit Margin (2021-2026) 106
Table 23. Global Industrial Press Machine Market Size (USD Million) Forecast 2027-2031 109
Table 24. Global Industrial Press Machine Market Volume (Units) Forecast 2027-2031 110
Table 25. Global Industrial Press Machine Market Size Forecast by Type 2027-2031 111
Table 26. Global Industrial Press Machine Market Size Forecast by Application 2027-2031 113
Figure 1. Industrial Press Machine Report Research Process 2
Figure 2. Global Industrial Press Machine Market Size (USD Million) 2021-2031 13
Figure 3. Industrial Press Machine Industry Chain Map 14
Figure 4. Industrial Press Machine Production Cost Structure Analysis 21
Figure 5. Global Industrial Press Machine Market Share by Type in 2026 24
Figure 6. Small-Size Presses Market Volume Growth Rate 2021-2026 26
Figure 7. Mid-Size Presses Market Volume Growth Rate 2021-2026 28
Figure 8. Large-Size Presses Market Volume Growth Rate 2021-2026 30
Figure 9. Global Industrial Press Machine Market Share by Application in 2026 32
Figure 10. Laminations Application Market Volume Trend 2021-2026 34
Figure 11. Batteries Application Market Demand Forecast 2021-2031 42
Figure 12. Global Industrial Press Machine Market Share by Region in 2026 48
Figure 13. China Industrial Press Machine Market Volume (Units) 2021-2026 58
Figure 14. Global Top 5 Players Revenue Market Share in 2025 72
Figure 15. AIDA Industrial Press Machine Market Share (2021-2026) 77
Figure 16. Hidaka Industrial Press Machine Market Share (2021-2026) 82
Figure 17. Schuler Industrial Press Machine Market Share (2021-2026) 87
Figure 18. OAK Industrial Press Machine Market Share (2021-2026) 92
Figure 19. Sumitomo Industrial Press Machine Market Share (2021-2026) 97
Figure 20. Jingda Industrial Press Machine Market Share (2021-2026) 102
Figure 21. FAIR OAKS Industrial Press Machine Market Share (2021-2026) 107
Figure 22. Global Industrial Press Machine Market Volume Forecast (Units) 2027-2031 110
Figure 23. Global Industrial Press Machine Market Size Forecast by Region 2027-2031 116

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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