Global Pedestrian Entrance Control System Market Analysis: 2026-2031 Strategic Forecast, AI Integration Trends, and Competitive Landscape Evolution

By: HDIN Research Published: 2026-02-15 Pages: 166
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Pedestrian Entrance Control System Market Summary
The global pedestrian entrance control system market represents a sophisticated convergence of mechanical engineering, electronic control, and intelligent software integration. These systems, colloquially referred to as turnstiles or pedestrian barriers, are designed to manage the flow of people, restrict unauthorized access, and ensure security in diverse environments ranging from corporate lobbies to high-security government facilities. Beyond mere physical obstruction, modern entrance control systems serve as intelligent data nodes within a building's security ecosystem, capable of preventing tailgating, identifying intruders, and providing real-time analytics on occupancy and traffic patterns.
As global security challenges evolve and the demand for "frictionless" or "touchless" entry increases, the industry is witnessing a significant shift toward smart technologies. Integration with biometric identification (facial recognition, iris scanning), RFID, and QR code verification has become a standard requirement. The market is currently characterized by intense innovation in sensors, particularly infrared and time-of-flight (ToF) technology, to enhance safety and detection accuracy. Furthermore, strategic consolidations among global security giants indicate a move toward unified access control platforms that combine hardware with advanced AI-driven management software.
Market Scale and Growth Projections
The market for pedestrian entrance control systems is positioned for robust expansion, supported by the global push for smart city infrastructure and the modernization of public and private facilities. By 2026, the global market size is estimated to reach between 1.4 billion USD and 2.0 billion USD. This valuation reflects the shift from simple mechanical gates to high-value, sensor-integrated automated barriers.
Looking toward the mid-term horizon, the market is projected to grow at a Compound Annual Growth Rate (CAGR) of 5.5% to 7.5% from 2026 through 2031. This growth trajectory is underpinned by several factors: the increasing prioritization of workplace security in the post-pandemic era, the surge in global transportation infrastructure (airports and subways), and the rapid adoption of AI for crowd management and retail loss prevention. The higher end of the CAGR range is expected to be driven by the adoption of high-security "Full Height" turnstiles in the manufacturing and utility sectors and the proliferation of aesthetic "Swing Gates" in premium corporate lobbies.
Regional Market Dynamics and Trends
The geographical landscape of the pedestrian entrance control market is defined by varying levels of infrastructure maturity, regional security regulations, and the pace of digital transformation.
• North America: This region remains a dominant force, characterized by a highly sophisticated corporate sector and stringent security requirements for government and critical infrastructure. The demand is shifting toward "frictionless" entry solutions to balance security with employee convenience. The regional market is seeing significant M&A activity, with global players acquiring local distributors to enhance service footprints. For example, ASSA ABLOY’s acquisition of Elite Entrances in late 2024 strengthens its pedestrian door and entrance control presence in the Southern United States. The North American market is estimated to grow at a CAGR of 4.8% to 6.5%.
• Asia-Pacific (APAC): This region is the fastest-growing market globally, driven by massive urbanization, infrastructure projects (airports, subways), and the presence of leading technological innovators in China. In Taiwan, China, the market is bolstered by the extreme security needs of high-tech semiconductor fabrication plants. China remains a manufacturing powerhouse for entrance control, with domestic giants like Hikvision and Dahua leading in AI integration. APAC growth is projected at a CAGR of 6.2% to 8.5%, supported by "Safe City" initiatives and the expansion of residential gated communities.
• Europe: Europe is a hub for high-end design and regulatory compliance, particularly regarding GDPR and data privacy in biometric access. The market is led by established players like Dormakaba, Gunnebo, and Boon Edam. The focus here is on "Green" entrance solutions and the integration of entrance control with building automation systems for energy efficiency. The European market is estimated to grow at a CAGR of 4.0% to 5.8%.
• Middle East & Africa (MEA): The MEA region is witnessing high demand driven by "Mega-projects" in the Gulf states (such as NEOM) and the expansion of the hospitality and sports sectors. High-security full-height turnstiles are increasingly used in the region’s growing manufacturing and mining sectors. The projected CAGR for MEA is 5.0% to 7.0%.
• South America: Driven primarily by the modernization of commercial centers and logistics hubs in Brazil and Argentina, the South American market is experiencing steady growth. There is a high demand for cost-effective but reliable tripod and flap barriers for public transport systems, driving a CAGR of 3.5% to 5.5%.
Product Types and Functional Characteristics
Pedestrian entrance control systems are categorized based on their mechanical architecture and intended application:
• Swing Turnstiles (Swing Gates): Characterized by a horizontal swinging arm or glass panel. They are favored in corporate lobbies and hotels for their aesthetic appeal and ability to provide wider passage for wheelchair accessibility.
• Flap Barriers: These use retractable "wings" or flaps. They offer high通行 (throughput) speeds and are the standard in metro stations and transit hubs. They are increasingly integrated with infrared sensors for precise "anti-tailgating" detection.
• Tripod Turnstiles: The most common and cost-effective type, featuring three rotating arms. They are widely used in gyms, schools, and production sites for basic flow control.
• Sliding Barriers (Sliding Turnstiles): Similar to flap barriers but with panels that slide into the cabinet. They provide a high level of security as the panels are typically taller and more difficult to vault over.
• Full Height Turnstiles: Designed for perimeter security, these floor-to-ceiling barriers provide a high degree of physical security, making it impossible to jump over or crawl under. They are essential in prisons, military bases, and industrial plants.
Core Functionalities of Modern Systems:
1. Flow Control: Automated opening/closing via face recognition, RFID, or QR codes with single/bi-directional flexibility.
2. Safety Protection: Built-in infrared sensors for "anti-pinch" and "anti-collision" features, ensuring pedestrians are not injured by moving parts.
3. Programmable Logic: Real-time permission management, allowing different access rights based on time of day or personnel seniority.
4. Analytics: Tracking counts, directions, and peak times to assist managers in decision-making regarding staffing and facility optimization.
Application Sector Insights
The versatility of entrance control allows for penetration into multiple vertical markets:
• Corporate Lobbies & Office Buildings: Managing employee and visitor access while maintaining a professional aesthetic. Integration with visitor management systems is a key trend.
• Transportation Hubs (Metros, Airports): Implementing ticket-integrated gates (like SKIDATA systems) to handle massive passenger volumes while ensuring only paid travelers enter.
• Manufacturing & Utilities: Protecting critical infrastructure from unauthorized entry and ensuring that only employees with specific safety training can enter hazardous zones.
• Education & Healthcare: Schools and hospitals are increasingly adopting turnstiles to monitor visitor entry and prevent intruders from entering secure wings (e.g., pediatric units or laboratories).
• Retail & Loss Prevention: Using turnstiles at shop entrances to record "footfall" and prevent unauthorized exit without payment.
• Sports & Entertainment: Managing high-density crowds at stadiums and theme parks to prevent overcrowding and ensure ticket validity.
Industry Value Chain Analysis
The pedestrian entrance control value chain is a complex network of component suppliers, software developers, and system integrators.
• Upstream (Components and Tech): This includes the suppliers of precision motors (DC brushless/servo), infrared sensors, microcontrollers, and biometric scanners. A significant trend is the increasing value of AI-driven software components. Acre Security’s acquisition of REKS in January 2025 illustrates the move toward "Generative AI" for access control, enhancing the software's ability to recognize patterns and detect anomalies.
• Midstream (Manufacturers/OEMs): Companies like Dormakaba, Gunnebo, and Boon Edam are the core of the market. They design and assemble the hardware. The midstream is currently undergoing consolidation to offer "full-stack" security. The acquisition of SKIDATA by ASSA ABLOY (July 2024) is a landmark deal, combining SKIDATA’s revenue management and ticket-integrated gate expertise with ASSA ABLOY’s global lock and door leadership.
• Downstream (Distribution, Integration, and Maintenance): This involves regional security dealers and system integrators (SI) who install the gates and link them with the building's ERP, HR, or fire alarm systems. Maintenance is a high-margin recurring revenue stream for these players.
• End-Users: Facilities managers, security directors, and municipal authorities who utilize the systems for daily operations.
Key Market Players and Company Information
The market is characterized by established European leaders and rapidly ascending Asian technology giants.
• Dormakaba & Gunnebo: These European giants are the benchmarks for high-end, high-security entrance control. They offer extensive portfolios from high-rise office swing gates to high-security full-height industrial turnstiles.
• Boon Edam: Known for its high-end revolving doors and speed lanes, Boon Edam is a leader in premium corporate and airport entrance solutions.
• Hikvision & Dahua Technology: These Chinese firms have revolutionized the market by integrating high-definition video analytics and facial recognition directly into the entrance control hardware, often at highly competitive price points.
• ZKTeco Co. Ltd.: A major player in biometric verification technology, ZKTeco provides integrated "all-in-one" gate solutions that combine time-attendance and access control.
• FAAC & ÖZAK: Strong players in the mechanical gate and turnstile sector, known for their durable motor technology and robust mechanical designs.
• Tansa & Automatic Systems: European and Middle Eastern specialists with a focus on high-traffic public transit and stadium entry systems.
• Specialized Players: JIESHUN (parking/access integration), APT SKIDATA (revenue/access), URSA Gates, and Shenzhen Door provide critical regional and niche capacity.
Recent Strategic Industry Developments (2024-2025)
The industry is currently in a phase of aggressive strategic realignment and technical breakthroughs:
1. Consolidation of Access Technology: The pending acquisition of SKIDATA by ASSA ABLOY (announced July 2024) signals a major move to own the entire passenger journey, from the ticket purchase to the physical gate entry.
2. AI Revolution in Security: In January 2025, Acre Security acquired REKS, a generative AI solution for access control. This marks the transition from "rule-based" access (if card = valid, then open) to "intelligence-based" access, where AI can predict if a person’s behavior constitutes a tailgating risk.
3. Cross-Sector Technology Transfers: Technologies from other sectors are entering the pedestrian space. Polara Enterprises launched the Wireless Ped System (WPS) in late 2024 to enhance accessibility for visually disabled pedestrians. Similarly, Hyster launched a pedestrian awareness camera in April 2025, using wide-angle fields of view and AI identification—technology that is rapidly being adapted for "anti-collision" features in high-speed industrial turnstiles.
4. Local Market Expansion: ASSA ABLOY’s acquisition of Elite Entrances (August 2024) illustrates the trend of global OEMs acquiring localized service and distribution networks to provide faster support to regional hubs like Texas.
Market Opportunities
• Frictionless and "In-Motion" Identification: There is a massive opportunity for systems using Ultra-Wideband (UWB) or millimeter-wave radar to identify people as they walk through without requiring them to pause at a gate. This "free-flow" security is a top priority for high-end corporate clients.
• Smart Transit Systems: As cities invest in "Mobility-as-a-Service" (MaaS), gates that can handle multiple payment types (credit cards, mobile NFC, biometric) and provide data to optimize train schedules represent a significant growth niche.
• Green Building Certification: Manufacturers who can provide low-power or solar-powered turnstiles that contribute to LEED or BREEAM points for buildings will have a distinct competitive advantage.
• Retail Analytics: Turnstiles are being repurposed as data collectors for retail stores to measure "conversion rates" (how many people entered vs. how many bought). This adds value beyond security, appealing to marketing departments.
Market Challenges
• Data Privacy and Biometric Regulation: The use of facial recognition at entrance gates is facing intense scrutiny under laws like the GDPR (Europe) and BIPA (Illinois, USA). Manufacturers must develop "privacy-by-design" solutions (e.g., decentralized data storage) to maintain market access.
• High Initial Investment: For many schools or small businesses, the cost of advanced automated turnstiles—including installation and backend software integration—remains a barrier compared to traditional manual door locks.
• Cybersecurity Risks: As turnstiles become IoT devices connected to the cloud, they become potential entry points for hackers to enter the building’s broader digital network. Ensuring "hardened" cybersecurity for these devices is an ongoing challenge.
• Integration Complexity: Many facilities have legacy security systems. Ensuring that a new, high-tech flap barrier can communicate seamlessly with a 10-year-old HR software database often requires significant custom engineering.
Chapter 1 Report Overview 1
1.1 Study Scope 1
1.2 Research Methodology 2
1.2.1 Data Sources 2
1.2.2 Assumptions 4
1.3 Abbreviations and Acronyms 5
Chapter 2 Global Pedestrian Entrance Control System Market Overview 7
2.1 Product Definition and Specifications 7
2.2 Market Status and Trend Analysis (2021-2026) 9
2.3 Global Market Size and Volume Analysis (2021-2026) 12
Chapter 3 Industry Chain and Manufacturing Analysis 14
3.1 Pedestrian Entrance Control System Industry Chain 14
3.2 Upstream Component Analysis (Controllers, Motors, Sensors, Biometrics) 16
3.3 Manufacturing Process and Assembly Analysis 18
3.4 Technical Patent and Innovation Analysis 20
Chapter 4 Global Pedestrian Entrance Control System Market by Type 23
4.1 Market Volume and Size by Type (2021-2026) 23
4.2 Speed Gates 25
4.3 Swing Barriers 27
4.4 Tripod Turnstiles 29
4.5 Full Height Turnstiles 31
4.6 Flap Barriers and Others 33
Chapter 5 Global Pedestrian Entrance Control System Market by Application 35
5.1 Market Volume and Size by Application (2021-2026) 35
5.2 Education 37
5.3 Government & Utilities 39
5.4 Manufacturing 41
5.5 Sports & Entertainment 43
5.6 Corporate Lobbies 45
5.7 Retail & Loss Prevention 47
5.8 Others 49
Chapter 6 Global Pedestrian Entrance Control System Market by Region 51
6.1 Global Market Consumption Volume by Region (2021-2026) 51
6.2 North America (United States, Canada) 54
6.3 Europe (Germany, UK, France, Italy, Spain) 57
6.4 Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Taiwan (China)) 61
6.5 Latin America (Brazil, Mexico) 65
6.6 Middle East and Africa 68
Chapter 7 Import and Export Analysis 71
7.1 Global Major Exporting Regions for Entrance Control Systems 71
7.2 Global Major Importing Regions for Entrance Control Systems 73
Chapter 8 Competitive Landscape Analysis 75
8.1 Global Market Concentration Ratio 75
8.2 Top Players Ranking and Revenue Share in 2025 77
Chapter 9 Key Companies Analysis 79
9.1 Dormakaba 79
9.1.1 Company Introduction 79
9.1.2 SWOT Analysis 80
9.1.3 Dormakaba PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 81
9.2 Gunnebo 83
9.2.1 Company Introduction 83
9.2.2 SWOT Analysis 84
9.2.3 Gunnebo PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 85
9.3 Tansa 87
9.3.1 Company Introduction 87
9.3.2 SWOT Analysis 88
9.3.3 Tansa PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 89
9.4 Boon Edam 91
9.4.1 Company Introduction 91
9.4.2 SWOT Analysis 92
9.4.3 Boon Edam PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 93
9.5 FAAC 95
9.5.1 Company Introduction 95
9.5.2 SWOT Analysis 96
9.5.3 FAAC PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 97
9.6 URSA Gates Ltd 99
9.6.1 Company Introduction 99
9.6.2 SWOT Analysis 100
9.6.3 URSA PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 101
9.7 Controlled Access Turnstiles 103
9.7.1 Company Introduction 103
9.7.2 SWOT Analysis 104
9.7.3 Controlled Access PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 105
9.8 APT SKIDATA 107
9.8.1 Company Introduction 107
9.8.2 SWOT Analysis 108
9.8.3 APT SKIDATA PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 109
9.9 ÖZAK 111
9.9.1 Company Introduction 111
9.9.2 SWOT Analysis 112
9.9.3 ÖZAK PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 113
9.10 Automatic Systems 115
9.10.1 Company Introduction 115
9.10.2 SWOT Analysis 116
9.10.3 Automatic Systems PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 117
9.11 Mecanizados Argusa 119
9.11.1 Company Introduction 119
9.11.2 SWOT Analysis 120
9.11.3 Argusa PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 121
9.12 FUJICA System 123
9.12.1 Company Introduction 123
9.12.2 SWOT Analysis 124
9.12.3 FUJICA PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 125
9.13 JIESHUN 127
9.13.1 Company Introduction 127
9.13.2 SWOT Analysis 128
9.13.3 JIESHUN PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 129
9.14 Hikvision 131
9.14.1 Company Introduction 131
9.14.2 SWOT Analysis 132
9.14.3 Hikvision PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 133
9.15 Dahua Technology 135
9.15.1 Company Introduction 135
9.15.2 SWOT Analysis 136
9.15.3 Dahua PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 137
9.16 Shenzhen Door 139
9.16.1 Company Introduction 139
9.16.2 SWOT Analysis 140
9.16.3 Shenzhen Door PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 141
9.17 BISEN ACCESS 143
9.17.1 Company Introduction 143
9.17.2 SWOT Analysis 144
9.17.3 BISEN PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 145
9.18 ZKTeco Co. Ltd. 147
9.18.1 Company Introduction 147
9.18.2 SWOT Analysis 148
9.18.3 ZKTeco PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 149
9.19 Hangzhou Reformer 151
9.19.1 Company Introduction 151
9.19.2 SWOT Analysis 152
9.19.3 Reformer PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 153
9.20 Guangdong Ankuai 155
9.20.1 Company Introduction 155
9.20.2 SWOT Analysis 156
9.20.3 Ankuai PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 157
Chapter 10 Global Pedestrian Entrance Control System Market Forecast (2027-2031) 159
10.1 Global Market Size and Volume Forecast 159
10.2 Market Forecast by Type 161
10.3 Market Forecast by Application 163
10.4 Market Forecast by Region 165
Table 1. Research Methodology and Data Sources 3
Table 2. Key Assumptions of the Report 4
Table 3. Global Market Size (USD Million) and Volume (Units) 2021-2026 12
Table 4. Key Upstream Component Suppliers and Features 16
Table 5. Major Technical Patents in Entrance Control (2021-2025) 21
Table 6. Global PECS Market Volume (Units) by Type 2021-2026 23
Table 7. Global PECS Market Size (USD Million) by Type 2021-2026 24
Table 8. Global PECS Market Volume (Units) by Application 2021-2026 35
Table 9. Global PECS Market Size (USD Million) by Application 2021-2026 36
Table 10. Global PECS Consumption Volume (Units) by Region 2021-2026 51
Table 11. North America PECS Market Size and Volume 2021-2026 55
Table 12. Europe PECS Market Size and Volume 2021-2026 58
Table 13. Asia-Pacific PECS Market Size and Volume 2021-2026 62
Table 14. Global Major Exporting Regions 2021-2026 71
Table 15. Global Major Importing Regions 2021-2026 73
Table 16. Dormakaba PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 81
Table 17. Gunnebo PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 85
Table 18. Tansa PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 89
Table 19. Boon Edam PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 93
Table 20. FAAC PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 97
Table 21. URSA PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 101
Table 22. Controlled Access PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 105
Table 23. APT SKIDATA PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 109
Table 24. ÖZAK PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 113
Table 25. Automatic Systems PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 117
Table 26. Argusa PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 121
Table 27. FUJICA PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 125
Table 28. JIESHUN PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 129
Table 29. Hikvision PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 133
Table 30. Dahua PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 137
Table 31. Shenzhen Door PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 141
Table 32. BISEN PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 145
Table 33. ZKTeco PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 149
Table 34. Reformer PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 153
Table 35. Ankuai PECS Sales, Price, Cost and Gross Profit Margin (2021-2026) 157
Table 36. Global PECS Market Size (USD Million) Forecast 2027-2031 159
Table 37. Global PECS Market Volume (Units) Forecast 2027-2031 160
Figure 1. PECS Report Research Process 2
Figure 2. Global PECS Market Size (USD Million) 2021-2031 13
Figure 3. PECS Industry Chain Map 14
Figure 4. Global Market Share by Type in 2026 24
Figure 5. Global Market Share by Application in 2026 36
Figure 6. Global Market Share by Region in 2026 52
Figure 7. China PECS Market Volume (Units) 2021-2026 63
Figure 8. Global Top 5 Players Revenue Market Share in 2025 77
Figure 9. Dormakaba PECS Market Share (2021-2026) 82
Figure 10. Gunnebo PECS Market Share (2021-2026) 86
Figure 11. Tansa PECS Market Share (2021-2026) 90
Figure 12. Boon Edam PECS Market Share (2021-2026) 94
Figure 13. FAAC PECS Market Share (2021-2026) 98
Figure 14. URSA PECS Market Share (2021-2026) 102
Figure 15. Controlled Access PECS Market Share (2021-2026) 106
Figure 16. APT SKIDATA PECS Market Share (2021-2026) 110
Figure 17. ÖZAK PECS Market Share (2021-2026) 114
Figure 18. Automatic Systems PECS Market Share (2021-2026) 118
Figure 19. Argusa PECS Market Share (2021-2026) 122
Figure 20. FUJICA PECS Market Share (2021-2026) 126
Figure 21. JIESHUN PECS Market Share (2021-2026) 130
Figure 22. Hikvision PECS Market Share (2021-2026) 134
Figure 23. Dahua PECS Market Share (2021-2026) 138
Figure 24. Shenzhen Door PECS Market Share (2021-2026) 142
Figure 25. BISEN PECS Market Share (2021-2026) 146
Figure 26. ZKTeco PECS Market Share (2021-2026) 150
Figure 27. Reformer PECS Market Share (2021-2026) 154
Figure 28. Ankuai PECS Market Share (2021-2026) 158
Figure 29. Global PECS Market Volume Forecast (Units) 2027-2031 160
Figure 30. Global PECS Market Size Forecast by Region 2027-2031 166

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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