Global Plastic Injection Molding Machine Market Outlook 2026-2031: Strategic Analysis of M&A Trends, Industry 4.0, and Regional Growth Dynamics
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The global plastic injection molding machine market is a fundamental cornerstone of modern industrial manufacturing, providing the essential technology to produce a vast array of plastic components with high precision, repeatability, and efficiency. From the intricate parts found in consumer electronics and life-saving medical devices to the structural components of automobiles and the high-volume requirements of the packaging industry, injection molding remains the dominant process for polymer conversion. The industry is currently undergoing a multi-dimensional transformation driven by the transition toward all-electric and hybrid machinery, the integration of smart manufacturing (Industry 4.0), and a significant wave of strategic consolidation among machine builders and downstream molding service providers.
Technologically, the market is moving away from traditional hydraulic systems toward all-electric injection molding machines (IMM), which offer superior energy efficiency, cleanliness, and precision control. This shift is particularly pronounced in high-tier markets such as healthcare and electronics. Simultaneously, the global push for sustainability is forcing the industry to adapt machines to handle post-consumer recycled (PCR) resins and biodegradable polymers without compromising mechanical properties. As manufacturing paradigms shift toward localized production and "reshoring," the demand for highly automated, low-labor-intensive molding cells has surged, particularly in North America and Europe.
Global Market Scale and Growth Projections
The global market for plastic injection molding machines is positioned for a period of steady and resilient expansion, supported by the recovery of the global automotive sector and the continuous evolution of packaging formats. By 2026, the global market size for plastic injection molding machines is estimated to reach between 7.4 billion USD and 14.6 billion USD. This valuation reflects the increasing unit value of machines as they incorporate more sophisticated control software, robotic integration, and energy-saving technologies.
Looking toward the next decade, the market is projected to grow at a Compound Annual Growth Rate (CAGR) of 4.5% to 6.5% from 2026 through 2031. This growth trajectory is underpinned by several macro-trends, including the rapid electrification of the transportation sector—which requires large-tonnage machines for lightweight structural components—and the expansion of the healthcare industry in emerging economies. Furthermore, the rising adoption of "Injection Molding as a Service" and the professionalization of the contract manufacturing sector, evidenced by recent private equity involvements, are providing a sustained tailwind for new machine installations.
Regional Market Dynamics and Country Trends
The geographical landscape of the plastic injection molding machine market is characterized by the long-standing dominance of East Asian manufacturing hubs and a revitalized industrial base in the West.
Asia-Pacific: This region remains the primary engine of the global market, estimated to hold a share of 45% to 55%. China is the world’s largest producer and consumer, hosting massive domestic leaders like the Haitian Group while simultaneously serving as a key market for high-end Japanese and European brands. In Taiwan, China, the market is highly specialized, focusing on high-precision machines for the global electronics and semiconductor packaging supply chains. Other key growth hubs include Southeast Asian nations like Vietnam and Thailand, which are benefiting from the "China Plus One" manufacturing strategy. The regional CAGR for Asia-Pacific is projected to be between 5.0% and 7.2%.
North America: The North American market is experiencing a significant period of realignment, driven by the reshoring of manufacturing and a surge in strategic M&A activity. As seen in the recent acquisitions by GSC Technologies, Intek Plastics, and Blackford Capital, there is a strong move toward consolidating the "molding as a service" segment to create larger, more efficient regional players. The acquisition of Wilmington Machinery and the major investment in Milacron by Bain Capital further highlight the region's focus on high-engineered solutions and large-part structural molding. The North American market is estimated to grow at a CAGR of 4.2% to 6.0%.
Europe: Europe remains the technological vanguard of the industry, with a focus on high-precision, premium machines and sustainable manufacturing practices. Germany and Austria are the primary centers of innovation, housing industry giants like Engel, Arburg, and KraussMaffei. The European market is a leader in the adoption of circular economy principles, driving the demand for machines that can efficiently process recycled content. The regional growth is projected at a CAGR of 3.8% to 5.5%.
South America and Middle East & Africa (MEA): These regions represent emerging opportunities, primarily in the packaging and infrastructure sectors. Brazil is the primary driver in South America, while the Gulf states are increasingly investing in downstream plastic processing to diversify their economies. These regions are expected to grow at a combined CAGR of 3.5% to 5.2%.
Product Type Analysis and Technological Trends
The market is categorized by machine configuration, with each type serving distinct operational environments and technical requirements.
Horizontal Injection Molding Machines: This is the most common and widely used configuration, accounting for the vast majority of the market volume. It is the preferred choice for high-volume, automated production across all major industries. Innovation in this segment is focused on "clamping force" efficiency and the integration of multi-component molding (2K/3K molding), which allows for the production of parts with multiple colors or material properties in a single cycle.
Vertical Injection Molding Machines: Vertical machines are specialized for "insert molding" and "overmolding" applications, where components like metal terminals, cables, or sensors are placed into the mold before the plastic is injected. This segment is seeing robust growth from the automotive electronics and medical device sectors, where complex assembly-integrated parts are in high demand.
Special Injection Molding Machines: This category includes machines for liquid silicone rubber (LSR), micro-molding, and large-part structural molding. As seen in the market positioning of Wilmington Machinery (acquired in early 2025), there is a significant niche for specialized machines that can produce massive, structurally sound plastic parts for the construction and logistics sectors.
Technical Trends:
The overarching trend is the move toward "All-Electric" machines. By replacing hydraulic cylinders with servo motors, these machines provide unprecedented accuracy in shot weight and cooling times while reducing energy consumption by up to 50-70%. Additionally, "Predictive Maintenance" is becoming a standard feature, where AI-driven software analyzes machine data to predict part failure before it causes downtime.
Application Insights and Sector Drivers
The application of injection molding is pervasive, with several sectors acting as primary growth engines for machine demand.
Automotive: The transition to Electric Vehicles (EVs) is a transformative driver. EVs require more lightweight plastic components to offset the weight of batteries and extend range. This has spurred demand for large-tonnage machines and advanced foaming technologies (like MuCell) to produce lighter parts. Furthermore, the increase in onboard electronics is driving the market for vertical and precision micro-molding machines.
Packaging: This is a high-volume, high-speed segment. The focus is on "thin-wall" molding to reduce material usage and the development of machines that can handle 100% recycled PET or PP. High-speed hybrid machines are the preferred choice for this sector to balance the need for fast cycle times with energy efficiency.
Consumer Electronics: This segment demands extreme precision and aesthetic quality. The miniaturization of smartphones, wearables, and smart home devices requires micro-injection molding machines capable of producing parts with sub-millimeter tolerances.
Healthcare: The medical sector requires "cleanroom-standard" machines. All-electric machines are favored here because they eliminate the risk of oil contamination. The growth of disposable medical devices and personalized orthopedic components ensures steady demand in this high-margin application.
Value Chain and Industry Structure
The value chain of the plastic injection molding machine market is an intricate ecosystem spanning from advanced metallurgy to global digital services.
Upstream: This stage includes the suppliers of high-grade steel for machine frames and molds, hydraulic component manufacturers (though their role is shifting in the electric era), and electronic control system providers (such as FANUC or Siemens). A critical sub-segment is the "Hot Runner" and "Mold" manufacturers, whose technology is essential for optimizing the molding process.
Midstream: This is the core of the industry, consisting of the machine builders (OEMs). These companies, such as Engel, Arburg, and Milacron, are increasingly becoming "Solution Providers," offering the machine, the automation (robotics), and the software as an integrated package. The recent majority investment by Bain Capital into Milacron (February 2025) highlights the strategic value of "highly engineered solutions" in this midstream segment.
Downstream: The end-users are the "Molders" or "Converters." This segment is undergoing rapid consolidation. Strategic acquisitions, such as GSC Technologies acquiring F&M Tool and Plastic (June 2025) or Blackford Capital’s acquisition of Industrial Molding Corporation (July 2024), show a trend toward creating large-scale, diversified molding operations that can serve global OEMs with a full suite of design, prototyping, and production services.
End-Markets: The final destination for the molded parts is the global consumer, reached through the automotive, FMCG, and technology sectors.
Key Market Players and Enterprise Information
The market features a blend of European precision engineering, Japanese technological leadership, and Chinese industrial scale.
European Leaders (Engel, Arburg, KraussMaffei, Wittmann): These companies are the benchmarks for high-end, customized molding solutions. Engel and Arburg are renowned for their high-precision, all-electric machines and their leadership in Industry 4.0 integration. KraussMaffei offers a massive range of technologies across injection, extrusion, and reaction molding.
Japanese Innovators (FANUC, Sumitomo Heavy Industries, The Japan Steel Works, Shibaura Machine, Nissei Plastic, UBE Machinery, Toyo, Mitsubishi): Japanese players are the global leaders in all-electric technology. FANUC is particularly dominant in high-speed, small-part molding for the electronics industry. Nissei and Sumitomo are recognized for their robust, reliable machines that are widely used in the North American and Asian automotive sectors.
Chinese Industrial Giants (Haitian Group, Yizumi, Tederic, Cosmos Machinery): Haitian Group is the world’s largest producer of injection molding machines by volume. These companies have rapidly moved up the value chain, now offering high-performance servo-hydraulic and electric machines that compete directly with Western and Japanese brands in the mid-to-high tier segments.
North American & Korean Players (Husky, Milacron, Woojin Plaimm): Husky is a dominant force in the specialized packaging segment (PET preforms). Milacron (now backed by Bain Capital) provides a comprehensive portfolio of engineered plastic processing solutions. Woojin Plaimm is a significant player in the high-growth Asian and European markets, known for its cost-performance ratio.
Specialized Players: Asian Plastic and Cosmos Machinery provide critical capacity and specialized machines for the diverse industrial bases of East Asia.
Strategic Industry Developments (2024-2025)
The years 2024 and 2025 have been marked by a significant wave of strategic realignments that will define the market for the next decade.
Private Equity Influence: The February 2025 announcement that Bain Capital would assume a majority investment in Milacron is a landmark deal. It signals a move toward accelerating growth through highly engineered solutions and digital transformation. Similarly, Blackford Capital’s acquisition of IMC (July 2024) as an add-on for Davalor Mold shows how private equity is building large-scale platforms in the downstream molding sector.
Reshoring and Vertical Integration: The acquisition of Five Star Plastics by Intek Plastics (January 2025) is a prime example of "vertical integration." By combining extrusion and injection molding capabilities, companies can offer a broader range of services to their clients. This is a direct response to the demand for simplified, localized supply chains in North America.
Consolidation of Capacity: GSC Technologies' acquisition of F&M Tool and Plastic (June 2025) illustrates the move to build "Phase of Growth" capacity in the North American market, allowing manufacturers to better serve the surging demand in the logistics and consumer goods sectors.
Investment in Niche Technology: The acquisition of Wilmington Machinery (January 2025) by a private investor highlights the high value placed on specialized, large-part structural molding technology, which is essential for the construction and energy sectors.
Market Opportunities
The EV Transition: The massive shift toward electric mobility requires a rethink of automotive interiors and structural components. Manufacturers that offer large-tonnage machines for "One-Shot" molding of large parts or machines optimized for lightweighting (like chemical foaming) will find significant opportunities.
Medical Device Proliferation: An aging global population and the expansion of healthcare in developing nations are driving a sustained demand for cleanroom-compatible, all-electric machines for disposable and surgical components.
Circular Economy and Recycled Resin Handling: There is a massive opportunity for machine builders to develop "Agnostic" machines that can automatically adjust to the varying viscosities of recycled resins. Machines that can maintain high quality while using 50-100% PCR content will be the preferred choice for the packaging industry.
AI and the Autonomous Factory: The "Smart Factory" is the next frontier. Opportunities lie in developing machines that can integrate seamlessly with AMR (Autonomous Mobile Robots) for part handling and software that can optimize the entire molding shop's energy consumption.
Market Challenges
Energy Cost Sensitivity: With global energy prices remaining volatile, hydraulic machines are becoming increasingly uncompetitive in high-cost regions like Europe. Manufacturers must manage the transition to electric technology while maintaining price competitiveness.
Skilled Labor Shortage: As molding machines become more like sophisticated computers, the industry faces a critical shortage of technicians who can program, maintain, and optimize these systems. This labor gap could slow the adoption of Industry 4.0 technologies.
Resin Price Volatility: The profitability of the downstream molding sector is directly tied to the price of oil and natural gas (feedstocks for resin). Sudden spikes in resin costs can lead molders to delay capital investments in new machinery.
Environmental Legislation on Single-Use Plastics: Increasing bans and taxes on single-use plastics in Europe and North America are forcing the packaging industry to innovate quickly. This regulatory pressure could lead to a temporary slowdown in demand for traditional packaging machines while new formats are developed.
1.1 Study Scope 1
1.2 Research Methodology 2
1.2.1 Data Sources 2
1.2.2 Assumptions 4
1.3 Abbreviations and Acronyms 5
Chapter 2 Global Plastic Injection Molding Machine Market Overview 7
2.1 Product Definition and Segment Introduction 7
2.2 Global Market Status and Economic Environment Analysis 9
2.3 Market Size and Volume Analysis (2021-2026) 12
Chapter 3 Industry Chain and Manufacturing Process Analysis 14
3.1 Industry Chain Analysis 14
3.2 Raw Materials and Key Components Analysis 16
3.3 Manufacturing Technology and Production Process 19
3.4 Production Cost Structure Analysis 22
Chapter 4 Global Plastic Injection Molding Machine Market by Type 24
4.1 Market Volume and Size by Type (2021-2026) 24
4.2 Horizontal Injection Molding Machine 26
4.3 Vertical Injection Molding Machine 28
4.4 Special Injection Molding Machine 30
Chapter 5 Global Plastic Injection Molding Machine Market by Application 32
5.1 Market Volume and Size by Application (2021-2026) 32
5.2 Automotive 34
5.3 Consumer Electronics 36
5.4 Packaging 38
5.5 General Plastic 40
5.6 Others 42
Chapter 6 Global Plastic Injection Molding Machine Market by Region 44
6.1 Global Market Consumption Volume by Region (2021-2026) 44
6.2 North America (United States, Canada) 47
6.3 Europe (Germany, France, UK, Italy) 50
6.4 Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Taiwan (China)) 53
6.5 South America (Brazil, Mexico) 57
6.6 Middle East and Africa 60
Chapter 7 Import and Export Analysis 63
7.1 Global Major Exporting Regions 63
7.2 Global Major Importing Regions 65
Chapter 8 Competitive Landscape Analysis 67
8.1 Global Market Concentration Ratio 67
8.2 Top Players Ranking and Revenue Share in 2025 69
Chapter 9 Key Companies Analysis 71
9.1 Engel 71
9.1.1 Company Introduction 71
9.1.2 SWOT Analysis 72
9.1.3 Engel PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 73
9.1.4 Global Service and Support Network 74
9.2 KraussMaffei 76
9.2.1 Company Introduction 76
9.2.2 SWOT Analysis 77
9.2.3 KraussMaffei PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 78
9.3 Wittmann 81
9.3.1 Company Introduction 81
9.3.2 SWOT Analysis 82
9.3.3 Wittmann PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 83
9.4 Arburg 85
9.4.1 Company Introduction 85
9.4.2 SWOT Analysis 86
9.4.3 Arburg PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 87
9.5 Husky 90
9.5.1 Company Introduction 90
9.5.2 SWOT Analysis 91
9.5.3 Husky PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 92
9.6 Milacron 94
9.6.1 Company Introduction 94
9.6.2 SWOT Analysis 95
9.6.3 Milacron PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 96
9.7 Toyo 99
9.7.1 Company Introduction 99
9.7.2 SWOT Analysis 100
9.7.3 Toyo PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 101
9.8 FANUC 104
9.8.1 Company Introduction 104
9.8.2 SWOT Analysis 105
9.8.3 FANUC PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 106
9.9 Sumitomo Heavy Industries 109
9.9.1 Company Introduction 109
9.9.2 SWOT Analysis 110
9.9.3 Sumitomo PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 111
9.10 The Japan Steel Works (JSW) 114
9.10.1 Company Introduction 114
9.10.2 SWOT Analysis 115
9.10.3 JSW PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 116
9.11 Shibaura Machine 119
9.11.1 Company Introduction 119
9.11.2 SWOT Analysis 120
9.11.3 Shibaura PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 121
9.12 Nissei Plastic Industrial Co Ltd 124
9.12.1 Company Introduction 124
9.12.2 SWOT Analysis 125
9.12.3 Nissei PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 126
9.13 Woojin Plaimm 128
9.13.1 Company Introduction 128
9.13.2 SWOT Analysis 129
9.13.3 Woojin PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 130
9.14 UBE Machinery 133
9.14.1 Company Introduction 133
9.14.2 SWOT Analysis 134
9.14.3 UBE PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 135
9.15 Mitsubishi 138
9.15.1 Company Introduction 138
9.15.2 SWOT Analysis 139
9.15.3 Mitsubishi PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 140
9.16 Haitian Group 143
9.16.1 Company Introduction 143
9.16.2 SWOT Analysis 144
9.16.3 Haitian PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 145
9.17 Asian Plastic 148
9.17.1 Company Introduction 148
9.17.2 SWOT Analysis 149
9.17.3 Asian Plastic PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 150
9.18 Cosmos Machinery 152
9.18.1 Company Introduction 152
9.18.2 SWOT Analysis 153
9.18.3 Cosmos PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 154
9.19 Yizumi 157
9.19.1 Company Introduction 157
9.19.2 SWOT Analysis 158
9.19.3 Yizumi PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 159
9.20 Tederic 162
9.20.1 Company Introduction 162
9.20.2 SWOT Analysis 163
9.20.3 Tederic PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 164
Chapter 10 Global Plastic Injection Molding Machine Market Forecast (2027-2031) 167
10.1 Global Market Size and Volume Forecast 167
10.2 Market Forecast by Type 169
10.3 Market Forecast by Application 171
10.4 Market Forecast by Region 173
Table 2. Key Assumptions of the Report 4
Table 3. Global PIMM Market Size (USD Million) and Volume (Units) 2021-2026 12
Table 4. Key Raw Materials and Components Suppliers 16
Table 5. Global PIMM Market Volume (Units) by Type 2021-2026 24
Table 6. Global PIMM Market Size (USD Million) by Type 2021-2026 25
Table 7. Global PIMM Market Volume (Units) by Application 2021-2026 32
Table 8. Global PIMM Market Size (USD Million) by Application 2021-2026 33
Table 9. Global PIMM Consumption Volume (Units) by Region 2021-2026 44
Table 10. North America PIMM Market Size and Volume 2021-2026 48
Table 11. Europe PIMM Market Size and Volume 2021-2026 51
Table 12. Asia-Pacific PIMM Market Size and Volume 2021-2026 54
Table 13. Global Major Exporting Regions for PIMM 2021-2026 63
Table 14. Global Major Importing Regions for PIMM 2021-2026 65
Table 15. Engel PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 73
Table 16. KraussMaffei PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 78
Table 17. Wittmann PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 83
Table 18. Arburg PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 87
Table 19. Husky PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 92
Table 20. Milacron PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 96
Table 21. Toyo PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 101
Table 22. FANUC PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 106
Table 23. Sumitomo PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 111
Table 24. JSW PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 116
Table 25. Shibaura PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 121
Table 26. Nissei PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 126
Table 27. Woojin PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 130
Table 28. UBE PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 135
Table 29. Mitsubishi PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 140
Table 30. Haitian PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 145
Table 31. Asian Plastic PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 150
Table 32. Cosmos PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 154
Table 33. Yizumi PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 159
Table 34. Tederic PIMM Sales, Price, Cost and Gross Profit Margin (2021-2026) 164
Table 35. Global PIMM Market Size (USD Million) Forecast 2027-2031 167
Table 36. Global PIMM Market Volume (Units) Forecast 2027-2031 168
Figure 1. PIMM Report Research Process 2
Figure 2. Global PIMM Market Size (USD Million) 2021-2031 13
Figure 3. PIMM Industry Chain Map 14
Figure 4. Global Market Share by Type in 2026 25
Figure 5. Global Market Share by Application in 2026 33
Figure 6. Global Market Share by Region in 2026 45
Figure 7. China PIMM Market Volume (Units) 2021-2026 55
Figure 8. Global Top 5 Players Revenue Market Share in 2025 69
Figure 9. Engel PIMM Market Share (2021-2026) 74
Figure 10. KraussMaffei PIMM Market Share (2021-2026) 79
Figure 11. Wittmann PIMM Market Share (2021-2026) 84
Figure 12. Arburg PIMM Market Share (2021-2026) 88
Figure 13. Husky PIMM Market Share (2021-2026) 93
Figure 14. Milacron PIMM Market Share (2021-2026) 97
Figure 15. Toyo PIMM Market Share (2021-2026) 102
Figure 16. FANUC PIMM Market Share (2021-2026) 107
Figure 17. Sumitomo PIMM Market Share (2021-2026) 112
Figure 18. JSW PIMM Market Share (2021-2026) 117
Figure 19. Shibaura PIMM Market Share (2021-2026) 122
Figure 20. Nissei PIMM Market Share (2021-2026) 127
Figure 21. Woojin PIMM Market Share (2021-2026) 131
Figure 22. UBE PIMM Market Share (2021-2026) 136
Figure 23. Mitsubishi PIMM Market Share (2021-2026) 141
Figure 24. Haitian PIMM Market Share (2021-2026) 146
Figure 25. Asian Plastic PIMM Market Share (2021-2026) 151
Figure 26. Cosmos PIMM Market Share (2021-2026) 155
Figure 27. Yizumi PIMM Market Share (2021-2026) 160
Figure 28. Tederic PIMM Market Share (2021-2026) 165
Figure 29. Global PIMM Market Volume Forecast (Units) 2027-2031 168
Figure 30. Global PIMM Market Size Forecast by Region 2027-2031 174
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |