Global Plastics Processing Machine Market Outlook 2026–2031: Industry Scale, Strategic M&A Analysis, and Technological Evolution in Injection Moulding and Extrusion

By: HDIN Research Published: 2026-02-15 Pages: 185
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Plastics Processing Machine Market Summary
The global plastics processing machine market is a foundational segment of the modern industrial landscape, providing the critical infrastructure required to transform polymer resins into functional products. These machines—encompassing injection moulding, extrusion, blow molding, and thermoforming—are indispensable to the production of components used in nearly every major end-user industry, including automotive, healthcare, packaging, and consumer electronics. As the global economy pivots toward sustainability and advanced manufacturing, the market is undergoing a significant shift from traditional hydraulic-only systems to intelligent, all-electric, and hybrid machinery that prioritizes energy efficiency and precision.
The industry is currently defined by the integration of Industry 4.0 principles, where plastics processing machines are no longer isolated units but part of a networked, data-driven ecosystem. This technological evolution is driven by the need for higher throughput, reduced material waste, and the ability to process increasingly complex bio-based and recycled polymers. Recent strategic activities, including high-profile private equity investments and cross-border acquisitions, highlight a period of consolidation as manufacturers seek to enhance their technological portfolios and geographic reach.
Market Scale and Growth Projections
The global market for plastics processing machines is positioned for steady expansion over the next decade. By 2026, the market size is estimated to reach between 20.4 billion USD and 30.4 billion USD. This valuation reflects a recovery in industrial capital expenditure and a rising demand for lightweight components in the transportation sector.
Looking toward the mid-term horizon, the market is projected to grow at a Compound Annual Growth Rate (CAGR) of 4.8% to 6.8% from 2026 through 2031. This growth trajectory is supported by the rapid industrialization of emerging economies, the global transition to electric vehicles (EVs), and the modernization of the healthcare supply chain. Furthermore, the push for a circular economy is creating a new demand cycle for machinery capable of handling high-percentage post-consumer recycled (PCR) content without compromising product structural integrity.
Regional Market Analysis and Trends
The geographical landscape of the plastics processing machine market is characterized by the dominance of East Asia and Europe as technology hubs, with North America seeing a resurgence driven by reshoring and advanced automation.
• Asia-Pacific (APAC): This region is the largest global market, estimated to hold a share of 42% to 48%. Growth is primarily driven by China, India, and Southeast Asia. China remains the world's manufacturing engine, hosting massive domestic players like Haitian Group and Yizumi, while simultaneously being a primary market for high-end Japanese and European brands. In Taiwan, China, the market is characterized by a strong focus on high-precision injection moulding for the electronics and medical sectors, with companies like Asian Plastic playing a key role. India is emerging as a critical growth hub, evidenced by major European players like Engel acquiring stakes in local firms such as Electronica Plastic Machines (EPM) in late 2024 to localize production. The APAC market is projected to grow at a CAGR of 5.5% to 7.5%.
• Europe: Europe represents the technological vanguard of the market, with an estimated share of 22% to 28%. Germany and Austria are the primary centers of excellence, home to industry leaders like Arburg, Engel, and KraussMaffei. The European market is heavily focused on sustainability and energy efficiency, driving the adoption of all-electric machines and closed-loop recycling systems. The region is also at the forefront of the "Green" transition, with companies like Italy-based Parini Srl (recently acquired by Previero) specializing in mechanical sorting for recycling. The European market is estimated to grow at a CAGR of 4.0% to 6.0%.
• North America: The North American market, with a share of 18% to 24%, is experiencing a period of revitalization. High-profile investments, such as Bain Capital’s majority stake in Milacron’s injection moulding and extrusion business in early 2025, indicate a robust outlook for the region’s high-engineered equipment sector. There is a strong trend toward "reshoring" manufacturing from Asia, which is boosting demand for highly automated systems that offset higher labor costs. The regional CAGR is projected at 4.2% to 6.2%.
• South America and Middle East & Africa (MEA): These regions represent emerging opportunities, primarily in the packaging and infrastructure sectors. Brazil is the primary driver in South America, while the Gulf states are leveraging their petrochemical wealth to build downstream plastic processing capacities. These regions are projected to grow at a combined CAGR of 3.5% to 5.0%.
Application and Type Trends
The market is segmented by machine type and end-user application, with each segment exhibiting distinct technological shifts.
• Injection Moulding Machine: This is the largest segment by value. The trend is moving rapidly toward all-electric and hybrid machines. All-electric models offer superior repeatability and zero risk of oil contamination, making them the standard for medical and electronics applications.
• Extrusion Machine: Growth in this segment is driven by the construction (pipes and profiles) and packaging (films and sheets) industries. Innovations focus on multi-layer co-extrusion to provide higher barrier properties for food safety.
• Blow Molding Machine: This segment is vital for the production of hollow parts like bottles and automotive tanks. The market is seeing a move toward high-speed, automated systems, as evidenced by Wilmington Machinery’s market positioning in large-part structural moulding.
• Foam Plastic Production and Thermoforming: These segments are seeing increased use in the logistics and food service industries, with a focus on machines that can process biodegradable or compostable foams.
Key Application Insights:
• Automotive: The shift to EVs is a massive driver. Larger injection moulding machines are required for "mega-moulding" structural parts to reduce vehicle weight.
• Packaging: This remains the most stable volume driver, with a current focus on "mono-material" packaging that is easier to recycle.
• Consumer Electronics: Demand is centered on high-speed, high-precision machines for miniaturized components in smartphones and wearables.
Industry Value Chain and Value Structure Analysis
The value chain for plastics processing machinery is a sophisticated ecosystem that bridges raw material science, precision engineering, and digital software.
1. Upstream (Components and Sub-systems): This stage involves the supply of critical components such as CNC controllers, servo motors, hydraulic pumps, screws, and barrels. Manufacturers like FANUC and Mitsubishi provide the "brains" of the machines. The cost and availability of high-grade steel and specialized electronic components significantly impact machine lead times and pricing.
2. Midstream (Equipment Manufacturing): This is the core of the market where OEMs (Original Equipment Manufacturers) like Engel, Wittmann, and Husky design and assemble the machines. A significant portion of the value here is in R&D, specifically in the development of proprietary control software that optimizes energy usage and material flow.
3. Downstream (Plastic Converters and OEMs): These are the customers—companies that operate the machines to produce finished goods. They range from massive contract manufacturers (EMS) like Foxconn to regional automotive Tier-1 suppliers.
4. End-Users: The final products reach the automotive, packaging, and healthcare sectors.
Value Structure Analysis:
The cost structure of midstream manufacturers is increasingly moving toward "Software-as-a-Service" (SaaS) and digital integration. While the physical iron and steel remain costly, the differentiating value now lies in the machine's ability to provide predictive maintenance data and integrate seamlessly into a customer's ERP system.
Enterprise Information and Competitive Landscape
The market is a mix of Western technology leaders, Japanese precision specialists, and rapidly ascending Chinese industrial giants.
• European Leaders (Engel, KraussMaffei, Arburg, Wittmann): These companies are the benchmarks for high-end, customized solutions. Engel, an Austrian giant, has shown a strategic focus on global expansion, particularly in India. KraussMaffei (now part of ChemChina) provides a massive range of technologies across injection, extrusion, and reaction moulding.
• North American Powerhouses (Husky, Milacron): Husky is a dominant force in the packaging (PET preforms) and hot runner systems niche. Milacron, recently invigorated by Bain Capital's investment, is a globally renowned provider of highly engineered equipment and services, focusing on integrated solutions for complex moulding.
• Japanese Specialists (FANUC, Sumitomo Heavy Industries, JSW, Shibaura, Nissei, Toyo): Known for extreme reliability and the world's most advanced all-electric technology. FANUC is the gold standard for high-speed small-part moulding. Nissei America’s recent expansion (November 2024) and the integration of Negri Bossi highlight Japan's commitment to the North American market.
• Chinese Industrial Giants (Haitian, Yizumi, Tederic, Cosmos): Haitian Group is the world's largest producer by volume. These companies have moved rapidly up the value chain, now offering high-performance machines that compete with Western brands in the mid-to-high tier segments.
• Regional Champions: Woojin Plaimm (South Korea) and Asian Plastic (Taiwan, China) are critical players in their respective high-tech industrial clusters.
Strategic Market Developments (2024-2025)
The plastics processing machine market is currently in a phase of strategic realignment, characterized by high-stakes M&A and capacity expansions.
• Private Equity Entry (Bain Capital/Milacron): In February 2025, Bain Capital acquired a majority stake in Milacron's injection moulding and extrusion business. This move is expected to accelerate Milacron’s R&D into smart manufacturing and high-performance extrusion, positioning them as a leader in the next generation of "engineered services."
• Consolidation in Specialized Niches (Demgy/Tool Gauge): In April 2025, the European Demgy Group acquired US-based Tool Gauge. This acquisition is a strategic move to secure a foothold in the aerospace sector, as Tool Gauge is a key supplier to Boeing. It illustrates the trend of processing machinery expertise being used to create high-performance plastic components for aircraft interiors.
• Expansion in Emerging Markets (Engel/EPM): In December 2024, Engel’s acquisition of a stake in India’s Electronica Plastic Machines (EPM) signaled a clear intent to capture the surging Indian manufacturing market, which is seeing a massive shift toward modern plastics processing.
• Sustainability-Driven M&A (Previero/Parini): The acquisition of Parini Srl by Previero (backed by Ambienta SGR) in September 2024 highlights the growing convergence of plastics processing and recycling. As brand owners demand more recycled content, machinery companies are acquiring the sorting and cleaning technologies necessary to provide a full "circular" solution.
• Capacity Growth (Nissei America): Nissei’s expansion in the U.S. (November 2024) to accommodate growth from its Negri Bossi acquisition underscores the importance of regional service and manufacturing presence in North America.
Market Opportunities
1. Electric Vehicle Transformation: EVs require unique plastic components, such as battery housings and thermal management modules. The need for "lightweighting" to extend battery range is creating a massive demand for large-tonnage injection moulding and foam processing machines.
2. Medical and Healthcare Resilience: The global move toward personalized medicine and disposable medical devices (due to hygiene standards) provides a steady, high-margin market for high-precision, cleanroom-standard machines.
3. The Circular Economy and Recycling: Machines that can effectively process variable-quality recycled resins (PCR) without clogging or causing defects represent a multi-billion dollar opportunity. This includes the development of new screw and barrel designs specifically for recycled materials.
4. Integration of AI and Digital Twins: There is a significant opportunity for machine manufacturers to offer "predictive maintenance as a service." Using AI to predict a component failure before it happens can save processors millions in unplanned downtime.
Market Challenges
1. Energy Price Volatility: Plastics processing is energy-intensive. Manufacturers are under extreme pressure to lower the energy-per-kilogram of plastic processed. Companies lagging in the transition to all-electric technology face severe competitive disadvantages.
2. Regulatory Hurdles on Single-Use Plastics: Stringent global bans on certain plastic products (e.g., straws, specific packaging) could reduce volume demand for some traditional machinery lines, forcing manufacturers to pivot quickly to alternative material processing.
3. Technical Talent Shortage: Modern, computerized plastics processing machines require highly skilled operators. The global shortage of technical labor in the manufacturing sector is a significant bottleneck for companies looking to deploy advanced automation.
4. Raw Material Cost Fluctuations: Sudden spikes in resin prices (due to oil price volatility) can lead to a slowdown in the "moulding-as-a-service" sector, which in turn leads to a delay in new machinery orders.
Chapter 1 Report Overview 1

1.1 Study Scope 1

1.2 Research Methodology 2

1.2.1 Data Sources 3

1.2.2 Assumptions 4

1.3 Abbreviations and Acronyms 5

Chapter 2 Global Plastics Processing Machine Market Dynamics 7

2.1 Market Growth Drivers: Automation and Industry 4.0 Integration 7

2.2 Market Restraints: Environmental Regulations and Plastic Ban Policies 9

2.3 Industry Opportunities: Bio-based Plastics and Circular Economy 11

2.4 Technological Trends: Energy-efficient and Multi-component Molding 13

Chapter 3 Manufacturing Process and Technological Analysis 16

3.1 Core Components and Assembly of Plastics Machinery 16

3.2 Comparison of Hydraulic, Electric, and Hybrid Driving Systems 18

3.3 Smart Manufacturing and Digital Twin Applications 21

3.4 Global Patent Landscape and Key Technical Innovations 23

Chapter 4 Global Plastics Processing Machine Market by Type 26

4.1 Injection Moulding Machine 26

4.2 Extrusion Machine 29

4.3 Blow Molding Machine 32

4.4 Forming and Thermoforming Machine 35

4.5 Foam Plastic Production Machine 38

4.6 Others 41

Chapter 5 Global Plastics Processing Machine Market by Application 44

5.1 Automotive: Lightweighting Trends and EV Components 44

5.2 Packaging: Food Grade and Sustainable Solutions 47

5.3 Consumer Electronics: Precision and Miniature Parts 50

5.4 General Plastic 53

5.5 Others 56

Chapter 6 North America Market Analysis 59

6.1 United States 60

6.2 Canada 62

6.3 Mexico 64

Chapter 7 Europe Market Analysis 66

7.1 Germany: The Hub of Precision Machinery 67

7.2 Italy 69

7.3 France 71

7.4 United Kingdom 73

Chapter 8 Asia-Pacific Market Analysis 75

8.1 China: World's Largest Production and Consumption Base 76

8.2 Japan 78

8.3 South Korea 80

8.4 Taiwan (China) 82

8.5 Southeast Asia 84

8.6 India 86

Chapter 9 LAMEA Market Analysis 88

9.1 Brazil 88

9.2 Saudi Arabia 89

9.3 South Africa 90

Chapter 10 Value Chain and Industrial Structure Analysis 91

10.1 Upstream Raw Material and Component Suppliers 91

10.2 Value Chain Mapping 93

10.3 Distribution Channel and After-sales Service Analysis 95

Chapter 11 Global Competitive Landscape 97

11.1 Market Concentration Ratio (CR5, CR10) 97

11.2 Market Share Analysis by Key Players (2021-2026) 99

Chapter 12 Key Company Profiles 101

12.1 Engel 101

12.1.1 Enterprise Introduction 101

12.1.2 SWOT Analysis 102

12.1.3 Engel PPM Business Data Analysis 103

12.2 KraussMaffei 105

12.2.1 Enterprise Introduction 105

12.2.2 SWOT Analysis 106

12.2.3 KraussMaffei PPM Business Data Analysis 107

12.3 Wittmann 109

12.3.1 Enterprise Introduction 109

12.3.2 SWOT Analysis 110

12.3.3 Wittmann PPM Business Data Analysis 111

12.4 Arburg 113

12.4.1 Enterprise Introduction 113

12.4.2 SWOT Analysis 114

12.4.3 Arburg PPM Business Data Analysis 115

12.5 Husky 117

12.5.1 Enterprise Introduction 117

12.5.2 SWOT Analysis 118

12.5.3 Husky PPM Business Data Analysis 119

12.6 Milacron 121

12.6.1 Enterprise Introduction 121

12.6.2 SWOT Analysis 122

12.6.3 Milacron PPM Business Data Analysis 123

12.7 Toyo 125

12.7.1 Enterprise Introduction 125

12.7.2 SWOT Analysis 126

12.7.3 Toyo PPM Business Data Analysis 127

12.8 FANUC 129

12.8.1 Enterprise Introduction 129

12.8.2 SWOT Analysis 130

12.8.3 FANUC PPM Business Data Analysis 131

12.9 Sumitomo Heavy Industries 133

12.9.1 Enterprise Introduction 133

12.9.2 SWOT Analysis 134

12.9.3 Sumitomo PPM Business Data Analysis 135

12.10 The Japan Steel Works (JSW) 137

12.10.1 Enterprise Introduction 137

12.10.2 SWOT Analysis 138

12.10.3 JSW PPM Business Data Analysis 139

12.11 Shibaura Machine 141

12.11.1 Enterprise Introduction 141

12.11.2 SWOT Analysis 142

12.11.3 Shibaura PPM Business Data Analysis 143

12.12 Nissei Plastic Industrial Co Ltd 145

12.12.1 Enterprise Introduction 145

12.12.2 SWOT Analysis 146

12.12.3 Nissei PPM Business Data Analysis 147

12.13 Woojin Plaimm 149

12.13.1 Enterprise Introduction 149

12.13.2 SWOT Analysis 150

12.13.3 Woojin PPM Business Data Analysis 151

12.14 UBE Machinery 153

12.14.1 Enterprise Introduction 153

12.14.2 SWOT Analysis 154

12.14.3 UBE PPM Business Data Analysis 155

12.15 Mitsubishi 157

12.15.1 Enterprise Introduction 157

12.15.2 SWOT Analysis 158

12.15.3 Mitsubishi PPM Business Data Analysis 159

12.16 Haitian Group 161

12.16.1 Enterprise Introduction 161

12.16.2 SWOT Analysis 162

12.16.3 Haitian PPM Business Data Analysis 163

12.17 Asian Plastic 165

12.17.1 Enterprise Introduction 165

12.17.2 SWOT Analysis 166

12.17.3 Asian Plastic PPM Business Data Analysis 167

12.18 Cosmos Machinery 169

12.18.1 Enterprise Introduction 169

12.18.2 SWOT Analysis 170

12.18.3 Cosmos PPM Business Data Analysis 171

12.19 Yizumi 173

12.19.1 Enterprise Introduction 173

12.19.2 SWOT Analysis 174

12.19.3 Yizumi PPM Business Data Analysis 175

12.20 Tederic 177

12.20.1 Enterprise Introduction 177

12.20.2 SWOT Analysis 178

12.20.3 Tederic PPM Business Data Analysis 179

Chapter 13 Global PPM Market Forecast (2027-2031) 181

13.1 Forecast by Type and Application 181

13.2 Regional Market Forecast 183

Chapter 14 Research Findings and Conclusion 185
Table 1. Global PPM Market Revenue by Type (2021-2026) 26

Table 2. Global PPM Market Revenue by Application (2021-2026) 44

Table 3. North America PPM Revenue by Country (2021-2031) 59

Table 4. Germany PPM Market Analysis (2021-2026) 68

Table 5. Taiwan (China) PPM Market Data (2021-2026) 82

Table 6. Engel PPM Revenue, Cost and Gross Profit Margin (2021-2026) 103

Table 7. KraussMaffei PPM Revenue, Cost and Gross Profit Margin (2021-2026) 107

Table 8. Wittmann PPM Revenue, Cost and Gross Profit Margin (2021-2026) 111

Table 9. Arburg PPM Revenue, Cost and Gross Profit Margin (2021-2026) 115

Table 10. Husky PPM Revenue, Cost and Gross Profit Margin (2021-2026) 119

Table 11. Milacron PPM Revenue, Cost and Gross Profit Margin (2021-2026) 123

Table 12. Toyo PPM Revenue, Cost and Gross Profit Margin (2021-2026) 127

Table 13. FANUC PPM Revenue, Cost and Gross Profit Margin (2021-2026) 131

Table 14. Sumitomo PPM Revenue, Cost and Gross Profit Margin (2021-2026) 135

Table 15. JSW PPM Revenue, Cost and Gross Profit Margin (2021-2026) 139

Table 16. Shibaura PPM Revenue, Cost and Gross Profit Margin (2021-2026) 143

Table 17. Nissei PPM Revenue, Cost and Gross Profit Margin (2021-2026) 147

Table 18. Woojin PPM Revenue, Cost and Gross Profit Margin (2021-2026) 151

Table 19. UBE PPM Revenue, Cost and Gross Profit Margin (2021-2026) 155

Table 20. Mitsubishi PPM Revenue, Cost and Gross Profit Margin (2021-2026) 159

Table 21. Haitian PPM Revenue, Cost and Gross Profit Margin (2021-2026) 163

Table 22. Asian Plastic PPM Revenue, Cost and Gross Profit Margin (2021-2026) 167

Table 23. Cosmos PPM Revenue, Cost and Gross Profit Margin (2021-2026) 171

Table 24. Yizumi PPM Revenue, Cost and Gross Profit Margin (2021-2026) 175

Table 25. Tederic PPM Revenue, Cost and Gross Profit Margin (2021-2026) 179

Table 26. Global PPM Revenue Forecast (2027-2031) 181
Figure 1. Research Methodology Overview 3

Figure 2. Global PPM Market Size and Growth Rate (2021-2031) 8

Figure 3. Global Patent Trend in Plastic Machinery (2021-2026) 24

Figure 4. Global PPM Revenue Share by Type in 2026 27

Figure 5. Injection Moulding Machine Market Trend (2021-2031) 28

Figure 6. Global PPM Revenue Share by Application in 2026 45

Figure 7. Asia-Pacific PPM Market Growth Analysis 75

Figure 8. China PPM Market Share in Asia-Pacific 76

Figure 9. Engel PPM Market Share (2021-2026) 103

Figure 10. KraussMaffei PPM Market Share (2021-2026) 107

Figure 11. Wittmann PPM Market Share (2021-2026) 111

Figure 12. Arburg PPM Market Share (2021-2026) 115

Figure 13. Husky PPM Market Share (2021-2026) 119

Figure 14. Milacron PPM Market Share (2021-2026) 123

Figure 15. Toyo PPM Market Share (2021-2026) 127

Figure 16. FANUC PPM Market Share (2021-2026) 131

Figure 17. Sumitomo PPM Market Share (2021-2026) 135

Figure 18. JSW PPM Market Share (2021-2026) 139

Figure 19. Shibaura PPM Market Share (2021-2026) 143

Figure 20. Nissei PPM Market Share (2021-2026) 147

Figure 21. Woojin PPM Market Share (2021-2026) 151

Figure 22. UBE PPM Market Share (2021-2026) 155

Figure 23. Mitsubishi PPM Market Share (2021-2026) 159

Figure 24. Haitian PPM Market Share (2021-2026) 163

Figure 25. Asian Plastic PPM Market Share (2021-2026) 167

Figure 26. Cosmos PPM Market Share (2021-2026) 171

Figure 27. Yizumi PPM Market Share (2021-2026) 175

Figure 28. Tederic PPM Market Share (2021-2026) 179

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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