Global Motor Grader Market Assessment 2026-2031: Strategic Analysis of Infrastructure Demand, Technology Integration, and Competitive Dynamics
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The global motor grader market represents a critical segment within the heavy construction and mining equipment industry. As the primary machinery responsible for creating flat surfaces during the grading process, these vehicles are indispensable in road construction, infrastructure maintenance, snow removal, and mining operations. The market is currently undergoing a significant transformation driven by the integration of precision technologies, a shift towards high-performance durability, and evolving regional infrastructure demands.
Based on current industry trajectories and economic indicators, the market size for motor graders in 2026 is estimated to range between 3.7 billion USD and 6.4 billion USD. Looking forward, the industry is poised for steady expansion, with an estimated Compound Annual Growth Rate (CAGR) of 4.8% to 6.8% through 2031. This growth is underpinned by government-led infrastructure stimulus packages globally, the resurgence of mining activities, and the constant need for road rehabilitation in mature economies.
Market Dynamics and Industry Context
The motor grader is often considered one of the most technically complex machines to operate on a job site, requiring high operator skill to manage blade angles, tilt, and elevation simultaneously. However, manufacturers are increasingly addressing this challenge through automation and ergonomic improvements. The competitive landscape is characterized by a mix of established Western giants and rapidly expanding Asian manufacturers, creating a dynamic environment of technological rivalry and price competition.
Recent industry movements in 2024 and 2025 highlight a trend towards consolidation, indigenous manufacturing sovereignty, and component innovation. For instance, the acquisition of LeeBoy by Fayat Group signals a strategic alignment of road construction portfolios, while developments by BEML in India and Caterpillar globally demonstrate that innovation is occurring at both the entry-level and premium ends of the spectrum.
Regional Market Analysis
The demand for motor graders is geographically diverse, influenced by the specific stage of economic development and terrain requirements of each region.
• North America
o Market Share Estimate: 20% – 25%
o North America remains a mature but highly lucrative market, driven primarily by replacement cycles and the need for advanced technology. The United States and Canada have vast road networks requiring constant maintenance, particularly in rural and snow-belt regions where graders serve dual purposes.
o The region is a pioneer in adopting grade control technologies (3D GPS/GNSS). Contractors here prioritize machine uptime and total cost of ownership (TCO) over initial purchase price.
o Strategic consolidation in the dealership network is notable. For example, Road Machinery & Supplies Co. (RMS) finalized the acquisition of Ruffridge Johnson Equipment Company in mid-2024. This move consolidates service capabilities for paving and environmental products, ensuring that end-users have robust aftermarket support—a critical factor for North American buyers.
• Asia-Pacific (APAC)
o Market Share Estimate: 35% – 42%
o The Asia-Pacific region commands the largest share of the global market, driven by sheer volume. Rapid urbanization in China and India creates sustained demand for construction-class graders (100-200 HP).
o China: Domestic manufacturers like XCMG, Sany, Liugong, and Shantui dominate the local landscape and are aggressively exporting to Belt and Road Initiative (BRI) partner countries. The market in Taiwan, China also shows steady demand for infrastructure maintenance equipment.
o India: The push for "Atmanirbhar Bharat" (Self-reliant India) is reshaping the market. In April 2025, BEML Ltd, a leading public sector undertaking, launched the indigenously designed Motor Grader BG 1205. This move reduces reliance on imports and caters specifically to the rugged terrain and cost sensitivities of the Indian subcontinent.
o Southeast Asia: Infrastructure projects in Indonesia, Vietnam, and Thailand are fueling demand for mid-range graders, balancing performance with affordability.
• Europe
o Market Share Estimate: 15% – 20%
o Europe is characterized by stringent emission regulations (Stage V) and a preference for compact, highly maneuverable machines. The market is fragmented with a high reliance on rental fleets.
o The acquisition of US-based LeeBoy by the French conglomerate Fayat Group in June 2025 is a significant transatlantic move. While LeeBoy is known for pavers, this acquisition broadens Fayat’s road-building ecosystem, potentially influencing cross-selling opportunities for graders and related road machinery in European and American markets.
• Middle East and Africa (MEA)
o Market Share Estimate: 8% – 12%
o This region is a dichotomy of mega-projects and resource extraction. The Middle East, particularly Saudi Arabia (NEOM project) and the UAE, demands high-spec machines for desert infrastructure construction.
o Africa remains a stronghold for mining-class graders (>200 HP). Durability and mechanical simplicity are often preferred over high-tech electronics due to remote operating environments. Chinese brands are gaining significant ground here against legacy Western players due to aggressive pricing.
• South America
o Market Share Estimate: 7% – 11%
o Mining is the economic engine of countries like Chile, Peru, and Brazil. Consequently, there is a higher-than-average demand for large mining motor graders used for haul road maintenance. Poor haul road conditions significantly impact mine productivity, making high-horsepower graders essential investments for mining houses.
Product Segmentation and Trends
The market is segmented by power output, which dictates the application and target customer base.
• <100 HP (Compact/Mini Graders)
o Application: Small-scale road maintenance, landscaping, tight urban construction sites, and rural unpaved road upkeep.
o Trends: This is a niche segment but growing in urbanized areas. These machines offer high maneuverability. The entry of specialized manufacturers and the downsizing of larger models to fit this class allows contractors to perform precision work in confined spaces where a standard 12-foot blade machine cannot fit.
• 100 HP – 200 HP (Construction Class)
o Application: This is the highest volume segment, encompassing standard road construction, highway maintenance, and municipal work.
o Trends: This segment sees the fiercest competition. The BEML BG 1205 (launched April 2025) likely falls within or near this range, targeting general construction needs.
o Technological integration is highest here. Features like cross-slope control, joystick steering (replacing the "knuckle-busting" levers), and enhanced cab visibility are becoming standard requirements rather than optional luxuries.
o Caterpillar’s June 2025 introduction of the High Performance Circle (HPC) design for the 140, 150, and 160 models (all falling within the broad construction class power range) targets this volume segment. The HPC design eliminates the need for monthly wear strip replacements and shim adjustments, directly addressing the biggest maintenance pain point for owners of mid-sized graders.
• >200 HP (Mining/Heavy Construction Class)
o Application: Open-cast mining, heavy haul road construction, airport runway grading, and land reclamation.
o Trends: Dominance by key players like Caterpillar (M-Series/24 grader), Komatsu, and increasingly higher-spec units from XCMG.
o The focus here is on structural integrity and powertrain life. These machines operate 20+ hours a day. The shift is towards integrating autonomous operation to remove operators from hazardous mining environments. Remote control and semi-autonomous grading are becoming procurement requirements for major global miners like Rio Tinto and BHP.
Value Chain Structure
The motor grader industry operates through a complex global value chain involving tiered suppliers, OEMs, and extensive distribution networks.
• Upstream (Raw Materials & Components):
o Steel is the primary cost driver, used for the frame, moldboard, and circle.
o Specialized component suppliers provide engines (Cummins, Perkins, Weichai), hydraulics (Bosch Rexroth, Kawasaki), and tires (Michelin, Bridgestone).
o Technology partners (Trimble, Topcon, Leica) are now integral value chain participants, providing the sensors and software for grade control systems.
• Midstream (Manufacturing & Assembly):
o Major OEMs design and assemble chassis and powertrains. There is a divergence in strategy: Western OEMs often focus on vertical integration of the powertrain (engine/transmission), while some Asian OEMs rely on global sourcing for engines (e.g., using Cummins) to ensure serviceability while manufacturing structures in-house.
o Innovation in assembly includes the shift toward modular designs to allow for easier transport and repair.
• Downstream (Distribution & Aftermarket):
o The dealer network is the backbone of the industry. Construction equipment is rarely bought "off the shelf"; it requires strong service contracts.
o The July 2024 acquisition of Ruffridge Johnson by Road Machinery & Supplies Co. illustrates the consolidation at this level. Dealers are expanding their footprints to offer "one-stop-shop" solutions—selling the grader, the asphalt paver, and the aggregate equipment, backed by a unified service team.
o Aftermarket parts (wear edges, teeth, filters) represent a significant revenue stream, often higher margin than the initial machine sale.
Competitive Landscape and Key Players
The market is an oligopoly at the high end, transitioning to monopolistic competition in the mid-range segment.
• Caterpillar: The undisputed global market leader. Their strategy focuses on reducing lifecycle costs. The June 2025 release of the High Performance Circle (HPC) for the Joy series (140/150/160) is a prime example. By removing the traditional wear strips and shoes from the circle drive, Caterpillar claims to eliminate hours of monthly maintenance. This "uptime" narrative is their primary competitive moat.
• Komatsu: A strong contender focusing on "Smart Construction." Komatsu’s intelligent Machine Control (iMC) integrates grade control into the hydraulic system from the factory, removing the need for aftermarket masts and cables.
• John Deere: Leveraging its dominance in the North American agricultural and construction sectors. Their "SmartGrade" technology is a key differentiator, offering mast-less GPS integration similar to Komatsu, which prevents damage to sensors.
• CNH Industrial (Case/New Holland): Focuses on the European and Latin American markets with machines known for their "A-shape" drawbar designs and tractive power.
• Volvo Construction Equipment: Although they exited the motor grader market under their own brand in some regions in the past, their legacy and remaining fleet influence the market. (Note: Volvo has transitioned strategy regarding graders in various periods, often focusing on road machinery systems).
• XCMG, Sany, Liugong, Shantui: The "Big Four" of China. They have moved beyond being low-cost copycats to becoming innovators. They are aggressively capturing market share in Africa, Southeast Asia, and Russia. Their strategy involves offering high-spec machines (with Cummins engines and ZF transmissions) at prices 20-30% lower than Western counterparts.
• HD Hyundai Infracore: Continuing to expand its heavy equipment footprint, focusing on durability and operator comfort.
• BEML: The Indian state-owned entity is crucial for the subcontinent's defense and mining sectors. The BG 1205 launch (April 2025) reinforces their role in the "Make in India" initiative, aiming to secure government road contracts.
• Fayat Group: While primarily known for pavers and compactors (Bomag, Dynapac), their acquisition of LeeBoy (June 2025) strengthens their position in the US road maintenance sector, potentially creating synergies for grader distribution.
Opportunities and Challenges
• Opportunities
o Precision Construction: The adoption of Building Information Modeling (BIM) requires machines that can grade to within millimeters of accuracy. Graders equipped with automatic blade control are essential for meeting these tolerances, reducing material waste (concrete/asphalt).
o Infrastructure Stimulus: Post-pandemic economic recovery plans in the US (IIJA), EU, and China are pouring billions into road networks. This guarantees a baseline demand for the 2026-2031 period.
o Electrification and Hydrogen: While harder to electrify than mini-excavators due to high power demands, prototypes of hydrogen-fuel-cell graders are being explored to meet "net-zero" mining targets.
o Dealer Consolidation: As seen with RMS and Ruffridge Johnson, larger dealers can offer better financing and larger rental fleets, making graders more accessible to mid-sized contractors.
• Challenges
o Operator Shortage: The "Grey Ceiling" is a major issue; experienced operators are retiring, and younger workers are less attracted to trade jobs. The motor grader is the hardest machine to learn. This creates a bottleneck where contractors have the work but lack the operators, driving the need for easier-to-operate, automated machines.
o Supply Chain Volatility: Dependence on semiconductors for grade control systems and specialized steel for blades makes manufacturers vulnerable to geopolitical trade tensions.
o Price Sensitivity: In price-sensitive markets (India, parts of APAC), the high cost of Tier 4 Final/Stage V emission-compliant engines drives customers toward used equipment or lower-tier brands, pressuring margins for premium OEMs.
o Maintenance Intensity: The circle and moldboard assembly traditionally require high maintenance (shimming, wear strip replacement). While innovations like Cat's HPC address this, the legacy fleet still incurs high downtime costs.
1.1 Study Scope 1
1.2 Research Methodology 2
1.2.1 Data Sources 2
1.2.2 Assumptions 4
1.3 Abbreviations and Acronyms 5
Chapter 2 Global Motor Grader Market Executive Summary 6
2.1 Global Motor Grader Market Size (Value) and Volume Outlook (2021-2031) 6
2.2 Global Motor Grader Market Structure by Product Type 8
2.3 Global Motor Grader Market Structure by Application 9
2.4 Global Motor Grader Market Structure by Region 10
2.5 Key Market Trends and Future Outlook 12
Chapter 3 Market Dynamics and Technology Analysis 14
3.1 Industry Drivers (Infrastructure Development and Urbanization) 14
3.2 Market Restraints and Challenges 15
3.3 Market Opportunities (Smart Construction and Automation) 17
3.4 Technology Trends: GPS Guidance and Autonomous Grading Systems 19
3.5 Porter’s Five Forces Analysis 21
3.6 Regulatory Landscape and Emission Standards 23
Chapter 4 Global Motor Grader Industry Chain Analysis 25
4.1 Industry Chain Structure Overview 25
4.2 Upstream Raw Material and Key Components Analysis 27
4.3 Manufacturing Cost Structure Analysis 29
4.4 Sales Channels and Distribution Network 31
Chapter 5 Global Motor Grader Market by Type (2021-2031) 33
5.1 Global Motor Grader Sales Volume and Market Share by Type (2021-2026) 33
5.2 Global Motor Grader Revenue and Market Share by Type (2021-2026) 35
5.3 <100 HP Motor Grader Analysis 37
5.4 100 HP-200 HP Motor Grader Analysis 39
5.5 >200 HP Motor Grader Analysis 41
Chapter 6 Global Motor Grader Market by Application (2021-2031) 43
6.1 Global Motor Grader Sales Volume and Market Share by Application (2021-2026) 43
6.2 Global Motor Grader Revenue and Market Share by Application (2021-2026) 45
6.3 Road Construction and Maintenance 47
6.4 Mining and Quarrying 49
6.5 Building Construction and Land Clearing 51
6.6 Others (Snow Removal and Agriculture) 53
Chapter 7 Global Motor Grader Market Analysis by Region 55
7.1 Global Motor Grader Sales and Revenue by Region (2021-2026) 55
7.2 Global Motor Grader Market Forecast by Region (2027-2031) 57
7.3 Market Concentration Analysis by Region 59
Chapter 8 North America Motor Grader Market Analysis 61
8.1 North America Market Size and Forecast (2021-2031) 61
8.2 North America Sales by Country (USA, Canada) 63
8.3 Market Trends in North American Infrastructure 65
Chapter 9 Europe Motor Grader Market Analysis 67
9.1 Europe Market Size and Forecast (2021-2031) 67
9.2 Europe Sales by Major Country (Germany, UK, France, Italy) 69
9.3 Emission Regulations and Green Construction in Europe 71
Chapter 10 Asia Pacific Motor Grader Market Analysis 73
10.1 Asia Pacific Market Size and Forecast (2021-2031) 73
10.2 Regional Breakdown: China, India, Japan, South Korea, Taiwan (China), ASEAN 75
10.3 Analysis of Emerging Markets in Southeast Asia 78
Chapter 11 Latin America, Middle East & Africa Market Analysis 80
11.1 Market Size and Forecast (2021-2031) 80
11.2 Key Countries Analysis (Brazil, Mexico, Saudi Arabia, UAE, South Africa) 82
Chapter 12 Competitive Landscape 85
12.1 Global Top Manufacturers by Motor Grader Sales and Revenue (2021-2026) 85
12.2 Global Motor Grader Market Share by Company (2026) 87
12.3 Market Concentration Rate (CR3, CR5, and CR10) 89
12.4 Recent Mergers, Acquisitions, and Strategic Alliances 91
Chapter 13 Key Manufacturers Profiles 93
13.1 Caterpillar 93
13.1.1 Company Introduction 93
13.1.2 SWOT Analysis 94
13.1.3 Caterpillar Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 95
13.1.4 Global Marketing and After-sales Strategy 96
13.2 Komatsu 97
13.2.1 Company Introduction 97
13.2.2 SWOT Analysis 98
13.2.3 Komatsu Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 99
13.3 John Deere 101
13.3.1 Company Introduction 101
13.3.2 SWOT Analysis 102
13.3.3 John Deere Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 103
13.4 CNH Industrial 105
13.4.1 Company Introduction 105
13.4.2 SWOT Analysis 106
13.4.3 CNH Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 107
13.5 XCMG 109
13.5.1 Company Introduction 109
13.5.2 SWOT Analysis 110
13.5.3 XCMG Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 111
13.6 Sany 113
13.6.1 Company Introduction 113
13.6.2 SWOT Analysis 114
13.6.3 Sany Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 115
13.7 HD Hyundai Infracore 117
13.7.1 Company Introduction 117
13.7.2 SWOT Analysis 118
13.1.3 HD Hyundai Infracore Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 119
13.8 BEML 121
13.8.1 Company Introduction 121
13.8.2 SWOT Analysis 122
13.8.3 BEML Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 123
13.9 Shantui 125
13.9.1 Company Introduction 125
13.9.2 SWOT Analysis 126
13.9.3 Shantui Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 127
13.10 Volvo 129
13.10.1 Company Introduction 129
13.10.2 SWOT Analysis 130
13.10.3 Volvo Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 131
13.11 Liugong 133
13.11.1 Company Introduction 133
13.11.2 SWOT Analysis 134
13.11.3 Liugong Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 135
Chapter 14 Global Motor Grader Import and Export Analysis 137
14.1 Global Motor Grader Import Volume and Value by Region 137
14.2 Global Motor Grader Export Volume and Value by Region 139
14.3 Trade Barriers and Tariff Policies Analysis 141
Chapter 15 Future Market Forecast (2027-2031) 143
15.1 Global Motor Grader Consumption Volume and Revenue Forecast 143
15.2 Global Forecast by Product Type and Application 145
15.3 Global Revenue Forecast by Region 147
Chapter 16 Summary and Conclusion 149
Table 2 Global Motor Grader Market Size by Product Type (USD Million) (2021-2031) 8
Table 3 Global Motor Grader Market Volume by Application (Units) (2021-2031) 9
Table 4 Global Motor Grader Market Size by Region (USD Million) (2021-2031) 11
Table 5 Manufacturing Cost Structure of Motor Grader 30
Table 6 Global Motor Grader Sales (Units) by Type (2021-2026) 33
Table 7 Global Motor Grader Revenue (USD Million) by Type (2021-2026) 35
Table 8 Global Motor Grader Sales (Units) by Application (2021-2026) 43
Table 9 Global Motor Grader Revenue (USD Million) by Application (2021-2026) 45
Table 10 Global Motor Grader Sales (Units) by Region (2021-2026) 55
Table 11 Global Motor Grader Revenue (USD Million) by Region (2021-2026) 56
Table 12 North America Motor Grader Market Size and Forecast by Country (2021-2031) 62
Table 13 Europe Motor Grader Market Size and Forecast by Major Country (2021-2031) 68
Table 14 Asia Pacific Motor Grader Market Size and Forecast by Region (2021-2031) 74
Table 15 Global Top Manufacturers Motor Grader Revenue (USD Million) (2021-2026) 85
Table 16 Global Top Manufacturers Motor Grader Sales (Units) (2021-2026) 86
Table 17 Caterpillar Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 95
Table 18 Komatsu Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 99
Table 19 John Deere Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 103
Table 20 CNH Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 107
Table 21 XCMG Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 111
Table 22 Sany Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 115
Table 23 HD Hyundai Infracore Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 119
Table 24 BEML Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 123
Table 25 Shantui Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 127
Table 26 Volvo Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 131
Table 27 Liugong Motor Grader Sales, Price, Cost and Gross Profit Margin (2021-2026) 135
Table 28 Global Motor Grader Import and Export Data by Region (2021-2026) 138
Table 29 Global Motor Grader Volume Forecast by Application (2027-2031) 146
Figure 1 Research Methodology Workflow 3
Figure 2 Global Motor Grader Market Size Growth Rate (2021-2031) 7
Figure 3 Global Motor Grader Market Share by Product Type in 2026 34
Figure 4 Global Motor Grader Market Share by Application in 2026 44
Figure 5 Global Motor Grader Market Share by Region in 2026 56
Figure 6 North America Motor Grader Revenue Growth Trend (2021-2031) 61
Figure 7 Europe Motor Grader Revenue Growth Trend (2021-2031) 67
Figure 8 Asia Pacific Motor Grader Revenue Growth Trend (2021-2031) 73
Figure 9 Global Motor Grader Market Share by Company in 2026 88
Figure 10 Caterpillar Motor Grader Market Share (2021-2026) 95
Figure 11 Komatsu Motor Grader Market Share (2021-2026) 99
Figure 12 John Deere Motor Grader Market Share (2021-2026) 103
Figure 13 CNH Motor Grader Market Share (2021-2026) 107
Figure 14 XCMG Motor Grader Market Share (2021-2026) 111
Figure 15 Sany Motor Grader Market Share (2021-2026) 115
Figure 16 HD Hyundai Infracore Motor Grader Market Share (2021-2026) 119
Figure 17 BEML Motor Grader Market Share (2021-2026) 123
Figure 18 Shantui Motor Grader Market Share (2021-2026) 127
Figure 19 Volvo Motor Grader Market Share (2021-2026) 131
Figure 20 Liugong Motor Grader Market Share (2021-2026) 135
Figure 21 Global Motor Grader Revenue Forecast (USD Million) (2027-2031) 144
Figure 22 Global Motor Grader Market Share by Region Forecast in 2031 148
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |