Global Miniature AC Motor Market Outlook 2026-2031: Energy Efficiency, Automation Trends, and Regional Analysis
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Global Market Overview and Industry Landscape
The global Miniature AC Motor market represents a foundational component of modern industrial, commercial, and consumer infrastructure. As of 2026, these motors—typically defined by their small frame size and fractional horsepower output—are ubiquitous, powering everything from precision medical dosing pumps to conveyor belts in automated warehouses and cooling fans in consumer electronics. The market has reached a mature stage of development, characterized by steady, reliable demand rather than explosive growth. The market size for Miniature AC Motors in 2026 is estimated to range between 21 billion and 36 billion USD. Looking forward, the industry is projected to follow a stable trajectory with a Compound Annual Growth Rate (CAGR) estimated between 2.2% and 3.7% through 2031.
The relatively modest growth rate reflects the market's maturity and the intense competition from Brushless DC (BLDC) motors in certain high-performance applications. However, Miniature AC motors maintain a dominant position in applications where direct grid connectivity, robustness, and cost-effectiveness are paramount. Unlike DC motors that require rectifiers and complex controllers, AC motors can often operate directly off mains power, making them the preferred choice for fixed-speed applications in household appliances and basic industrial machinery.
The industry landscape in 2026 is defined by a push toward higher energy efficiency and sustainability. Regulatory bodies globally are tightening Minimum Energy Performance Standards (MEPS), forcing manufacturers to innovate even within the small motor segment. This is evident in the strategic moves of major conglomerates. For instance, in September 2025, ABB expanded its portfolio of IE5-efficiency synchronous reluctance (SynRM) motors to include smaller frame sizes. This move signals a paradigm shift: high efficiency is no longer the exclusive domain of large industrial motors; it is trickling down to the miniature and fractional horsepower segments.
Furthermore, the market is witnessing a trend of consolidation and asset optimization among major Japanese and European players. Corporations are streamlining their portfolios to focus on high-margin, high-precision segments while divesting commoditized assets. The agreement between EBARA Corporation and Mitsubishi Electric in late 2025 regarding asset transfers highlights this restructuring, as companies aim to align their production capabilities with evolving market demands for specialized motion control solutions.
Value Chain and Supply Chain Analysis
The value chain for miniature AC motors is complex, involving critical raw material sourcing, precision component manufacturing, and global distribution networks.
Upstream Activities: Raw Materials and Components
The production of miniature AC motors is material-intensive.
Copper: Used for stator windings. The volatility of copper prices directly impacts the production cost.
Silicon Steel: Essential for the laminations in the stator and rotor to minimize eddy current losses. High-grade non-grain-oriented electrical steel is in high demand to meet new efficiency standards (like IE5).
Rare Earth Metals: While less critical for induction motors compared to PM motors, they are still used in high-performance synchronous AC variants.
Insulation Materials: Advanced polymers and resins are required to ensure motors can withstand higher operating temperatures associated with compact designs.
Midstream Activities: Manufacturing and Assembly
Manufacturing has become highly automated to ensure consistency and reduce labor costs. Key processes include:
Precision Stamping: Creating rotor and stator laminations with micrometer-level tolerances.
Winding and Impregnation: High-speed automated winding machines ensure optimal copper fill factors, which improves efficiency.
Housing and Shaft Machining: The trend is toward using lightweight aluminum or engineering plastics for housings to reduce weight in portable applications.
Testing: Every unit undergoes rigorous testing for noise, vibration, and electrical safety (Hi-Pot testing).
Downstream Activities: Distribution and Integration
Motors are rarely sold directly to end consumers. The primary customers are Original Equipment Manufacturers (OEMs) in sectors like HVAC, medical devices, and white goods.
Distributors: Catalog distributors (like Digi-Key, Mouser) and specialized industrial distributors play a vital role in serving the MRO (Maintenance, Repair, and Operations) market.
System Integrators: In industrial automation, motors are often sold as part of a sub-assembly, coupled with gearboxes, encoders, and drives.
Regional Market Analysis
The global distribution of the miniature AC motor market reflects industrial manufacturing hubs and consumer demand centers.
● Asia-Pacific (APAC)
APAC is the dominant region, estimated to hold a market share between 45% and 55%. This dominance is driven by China, Japan, and South Korea. China serves as the "world's factory," producing the vast majority of consumer electronics and home appliances that utilize these motors. Japan remains the technological leader, home to giants like Nidec, Minebea Mitsumi, and Dyson suppliers. The region is also seeing a shift toward high-end manufacturing. For example, local Chinese manufacturers like Weizhen Motor and Leshi are moving up the value chain, challenging established players in quality.
● North America
North America accounts for an estimated 20% to 25% of the market. The demand here is driven by the medical device sector, aerospace, and advanced industrial automation. The United States leads in the adoption of high-precision AC motors for surgical robotics and laboratory automation. The region is also a significant importer of motors for HVAC systems. The focus in North America is on reliability and compliance with strict safety standards (UL, CSA).
● Europe
Europe holds an estimated share of 18% to 23%. The region is the global trendsetter for energy efficiency. The European Green Deal and Ecodesign regulations drive the adoption of high-efficiency motors. The recent investment by WEG in April 2025 to expand production in Italy demonstrates the importance of localizing manufacturing to serve the European industrial base. Italy and Germany are key hubs for machinery manufacturing, driving demand for robust AC gear motors.
● Rest of the World (RoW)
South America, the Middle East, and Africa hold the remaining share. South America, particularly Brazil, is a growing market for industrial motors, supported by local manufacturing giants like WEG. The Middle East is seeing demand growth related to HVAC and infrastructure projects, while Africa represents a long-term emerging market for basic appliance motors.
Application and Segmentation Analysis
Miniature AC motors are segmented by their functional application, each having distinct technical requirements.
● Industrial Automation
This is the most revenue-stable segment. Miniature AC motors are the workhorses of factory floors.
Conveyors and Material Handling: Small induction motors drive belt conveyors. Reliability and high torque-to-weight ratios are critical.
Valve Actuation: Synchronous motors are used in fluid control systems to open and close valves with precision.
Packaging Machinery: Motors drive the mechanisms for filling, sealing, and labeling products. The trend here is toward "Smart Motors" that provide feedback on vibration and temperature to predict failures.
● Medical Equipment
The medical sector requires the highest precision and reliability.
Pumps and Ventilators: Motors must operate silently and without vibration to avoid disturbing patients.
Surgical Tools: Autoclavable motors that can withstand high-temperature sterilization are essential.
Laboratory Automation: AC motors drive centrifuges and sample analyzers.
Portescap and Maxon Motor are key players here, providing specialized solutions that meet ISO 13485 standards.
● Consumer Electronics and Appliances
This segment is high-volume but cost-sensitive.
White Goods: Washing machines (drain pumps), dishwashers (circulation pumps), and refrigerators (damper motors).
Microwave Ovens: Synchronous AC motors rotate the turntable.
Personal Care: Hair dryers and shavers (though many are shifting to DC, AC universal motors are still used).
The demand in this sector is driven by the replacement cycle of home appliances and the rising middle class in developing nations.
● Office Automation and Other
Printers and Copiers: AC motors drive the paper feed mechanisms and fusers.
Vending Machines: Gear motors dispense products.
Key Market Players and Company Developments
The competitive landscape is a mix of massive diversified conglomerates and specialized precision motor manufacturers.
● Nidec Corporation
Nidec is the undisputed global leader in the comprehensive motor market. Their strategy involves aggressive M&A to acquire technology and market share. In the miniature AC segment, Nidec focuses on supplying high-volume motors for appliances and IT equipment.
● Minebea Mitsumi
Known for ultra-precision machining, Minebea Mitsumi dominates the market for very small motors used in information and communication technology. Their focus is on miniaturization and reducing friction losses in bearings.
● ABB & WEG
While traditionally associated with large industrial motors, these players are influencing the miniature market through efficiency innovations.
ABB: The September 2025 launch of smaller frame sizes (90, 100, 112) for their IE5 SynRM motors allows them to compete in the upper range of the "miniature" market (0.75kW and below). This brings ultra-premium efficiency to smaller applications like HVAC fans and small pumps.
WEG: The April 2025 investment of €4 million in Italy signifies a strategic move to shorten lead times for European customers. By expanding low-voltage motor production in Lissone, WEG reinforces its commitment to the fragmenting global supply chain where "local for local" production is becoming a priority.
● Johnson Electric
Headquartered in Hong Kong, Johnson Electric is a powerhouse in the motion subsystem market. They are a primary supplier to the automotive and consumer product sectors. Their miniature AC motors are widely used in home technologies and power tools.
● Maxon Motor & Portescap
These companies operate in the premium niche. They do not compete on price but on performance. Their motors are found in high-value assets like surgical robots and aerospace components. They focus heavily on customization, offering tailored windings and gearheads.
● Regional and Emerging Players
IGARASHI (Japan) and DY Corporation (South Korea) are strong regional players supplying the automotive and appliance sectors.
Weizhen Motor, Leshi, and Action Motor represent the rising capability of manufacturers in China. These companies have moved beyond copying designs to developing their own cost-effective and reliable solutions, capturing significant share in the low-to-mid-range market.
Standard Motor and Asmo (often associated with automotive) also play roles in the sub-fractional horsepower market for auxiliary mechanisms.
Market Opportunities
● Retrofitting for Energy Efficiency
There is a massive installed base of inefficient AC motors in commercial buildings (fans, dampers). As energy prices rise and carbon taxes are implemented, there is a significant opportunity for replacing these legacy motors with modern, high-efficiency miniature AC motors (IE4/IE5 rated). The payback period, as noted by ABB (as short as five months), makes this financially attractive.
● Medical Robotics and Automation
The aging global population is driving demand for automated healthcare solutions. Miniature motors are the muscles of these systems. Opportunities exist for motors that offer higher torque density and integrated sensing capabilities to allow for safer human-robot interaction in medical settings.
● Smart Home Integration
As home appliances become "smart," the motors driving them need to be more controllable. While BLDC is strong here, advanced AC motors with variable frequency drive (VFD) compatibility are finding a niche in smart HVAC systems (smart vents) and automated window blinds.
Market Challenges
● Raw Material Price Volatility
The cost of miniature AC motors is heavily dependent on the price of copper and steel. Fluctuations in these commodity markets squeeze margins, especially for high-volume, low-cost manufacturers. Passing these costs to consumers is difficult in the highly competitive appliance sector.
● Competition from BLDC Technology
Brushless DC motors offer higher efficiency and better speed control than traditional AC induction motors. As the cost of power electronics (required to drive BLDC motors) falls, AC motors face displacement in variable-speed applications. AC motors must compete by emphasizing their simplicity, robustness, and lower upfront cost (no controller required).
● Supply Chain Fragmentation
Geopolitical tensions and trade tariffs can disrupt the supply of rare earth magnets (for synchronous AC motors) and specialized steel. Companies are forced to diversify supply chains, which increases operational complexity.
Technological Trends
● Integration of Electronics (Smart Motors)
The boundary between the motor and the drive is blurring. Manufacturers are integrating simple drive electronics directly into the motor housing. This simplifies installation for the end-user and allows the AC motor to offer variable speed features previously reserved for DC motors.
● Noise and Vibration Reduction
In medical and consumer applications, silence is a premium feature. Advances in rotor balancing, bearing technology, and electromagnetic design are reducing the audible noise of miniature AC motors.
● Synchronous Reluctance Technology (SynRM)
As highlighted by ABB's expansion, Synchronous Reluctance technology is moving into smaller frame sizes. This technology offers the performance of permanent magnet motors without the use of rare earth materials, solving both the efficiency and raw material supply chain challenges simultaneously.
Future Outlook
The Miniature AC Motor market is expected to remain a vital, stable component of the global industrial economy through 2031. While it lacks the explosive growth potential of newer technologies like AI chips, it provides the essential kinetic energy for the physical world. The market will likely bifurcate: a commodity segment driven by cost and volume (appliances), and a premium segment driven by efficiency and precision (medical, industrial).
Success in the coming years will depend on a manufacturer's ability to navigate the green transition. Companies that can scale high-efficiency designs (like IE5) down to miniature sizes at a competitive price point will capture the most value. Furthermore, the strategic realignment of assets between major players (like Mitsubishi and EBARA) suggests that the industry will continue to consolidate, creating larger, more capable entities better equipped to invest in R&D and withstand economic headwinds.
1.1 Study Scope 1
1.2 Research Methodology 2
1.2.1 Data Sources 3
1.2.2 Assumptions 5
1.3 Abbreviations and Acronyms 6
Chapter 2 Global Market Dynamics and Industry Trends 7
2.1 Market Drivers: Increasing Demand for Precision Motion Control 7
2.2 Market Constraints: Fluctuating Raw Material Prices 9
2.3 Technological Trends: High-Efficiency and Low-Noise Innovations 11
2.4 Energy Efficiency Regulations and Standard Compliance 13
2.5 Impact of Industry 4.0 on Miniature Motor Integration 15
Chapter 3 Global Miniature AC Motor Market by Type 17
3.1 Miniature Synchronous AC Motors 17
3.1.1 Market Volume and Size (2021-2026) 18
3.2 Miniature Induction AC Motors 20
3.2.1 Market Volume and Size (2021-2026) 21
3.3 Miniature Reversible AC Motors 23
Chapter 4 Global Miniature AC Motor Market by Application 25
4.1 Industrial Automation 25
4.1.1 Consumption Volume and Market Size (2021-2026) 26
4.2 Medical Equipment 28
4.2.1 Consumption Volume and Market Size (2021-2026) 29
4.3 Consumer Electronics 31
4.3.1 Consumption Volume and Market Size (2021-2026) 32
Chapter 5 Global Miniature AC Motor Market by Key Regions 35
5.1 North America 35
5.1.1 United States 37
5.1.2 Canada 38
5.2 Europe 40
5.2.1 Germany 41
5.2.2 France 42
5.2.3 United Kingdom 43
5.3 Asia-Pacific 45
5.3.1 China 47
5.3.2 Japan 48
5.3.3 South Korea 49
5.3.4 Taiwan (China) 50
5.4 Latin America 52
5.5 Middle East & Africa 54
Chapter 6 Production Process and Manufacturing Analysis 57
6.1 Manufacturing Workflow of Miniature AC Motors 57
6.2 Precision Winding and Assembly Technologies 59
6.3 Quality Control and Testing Standards 61
6.4 Patent Analysis and Intellectual Property Landscape 63
Chapter 7 Value Chain and Cost Structure Analysis 65
7.1 Global Value Chain Analysis 65
7.2 Upstream Raw Material Suppliers (Copper, Rare Earth Magnets, Steel) 67
7.3 Downstream Distribution and Logistics Analysis 69
7.4 Cost Structure Breakdown: Materials, Labor, and Overhead 71
Chapter 8 Global Miniature AC Motor Import and Export Analysis 73
8.1 Global Export Trends by Key Regions 73
8.2 Global Import Trends by Key Regions 75
Chapter 9 Global Market Competitive Landscape 78
9.1 Market Share Analysis by Player (2021-2026) 78
9.2 Global Market Concentration Ratio (CR5 and HHI) 80
9.3 Strategic Partnerships and Capacity Expansion Plans 82
Chapter 10 Key Company Profiles 84
10.1 Nidec 84
10.1.1 Company Overview and Motor Solutions 84
10.1.2 SWOT Analysis 85
10.1.3 Nidec Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 86
10.1.4 Global Market Expansion Strategy 87
10.2 IGARASHI 88
10.2.1 Company Overview and Product Portfolio 88
10.2.2 SWOT Analysis 89
10.2.3 IGARASHI Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 90
10.3 DY Corporation 92
10.3.1 Business Overview and Market Presence 92
10.3.2 SWOT Analysis 93
10.3.3 DY Corp Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 94
10.4 Maxon Motor 96
10.4.1 Business Overview 96
10.4.2 Maxon Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 98
10.5 Asmo 100
10.5.1 Business Overview 100
10.5.2 Asmo Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 102
10.6 Johnson Electric 104
10.6.1 Business Overview 104
10.6.2 Johnson Electric Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 106
10.7 Minebea Mitsumi 108
10.7.1 Business Overview 108
10.7.2 Minebea Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 110
10.8 Weizhen Motor 112
10.8.1 Business Overview 112
10.8.2 Weizhen Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 114
10.9 Standard Motor 116
10.9.1 Business Overview 116
10.9.2 Standard Motor Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 118
10.10 Leshi 120
10.10.1 Business Overview 120
10.10.2 Leshi Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 122
10.11 Action Motor 124
10.11.1 Business Overview 124
10.11.2 Action Motor Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 126
10.12 Portescap 128
10.12.1 Business Overview 128
10.12.2 Portescap Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 130
Chapter 11 Global Miniature AC Motor Market Forecast (2027-2031) 133
11.1 Global Market Size and Volume Forecast 133
11.2 Forecast by Type (2027-2031) 135
11.3 Forecast by Application (2027-2031) 137
11.4 Forecast by Key Regions (2027-2031) 139
Chapter 12 Conclusion and Strategic Recommendations 142
Table 2. Key Manufacturers Production Capacity (Units) 2026 58
Table 3. Upstream Raw Material Price Trends and Impact 68
Table 4. Cost Structure Analysis of a Standard Miniature AC Motor 72
Table 5. Global Revenue Share by Key Player (2021-2026) 79
Table 6. Nidec Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 86
Table 7. IGARASHI Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 90
Table 8. DY Corp Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 94
Table 9. Maxon Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 98
Table 10. Asmo Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 102
Table 11. Johnson Electric Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 106
Table 12. Minebea Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 110
Table 13. Weizhen Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 114
Table 14. Standard Motor Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 118
Table 15. Leshi Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 122
Table 16. Action Motor Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 126
Table 17. Portescap Miniature AC Motor Sales, Price, Cost and Gross Profit Margin (2021-2026) 130
Table 18. Global Market Volume Forecast by Type (Units) 2027-2031 136
Table 19. Global Market Size Forecast by Application (M USD) 2027-2031 138
Table 20. Global Market Size Forecast by Key Regions (M USD) 2027-2031 141
Figure 1. Miniature AC Motor Market Research Flow 4
Figure 2. Global Miniature AC Motor Market Size (M USD) 2021-2026 8
Figure 3. Global Miniature AC Motor Market Volume (Units) 2021-2026 12
Figure 4. Market Size Share by Type in 2026 18
Figure 5. Global Miniature Induction AC Motor Growth Trend (2021-2026) 21
Figure 6. Market Size Share by Application in 2026 27
Figure 7. Industrial Automation Segment Consumption Growth 2021-2026 30
Figure 8. North America Miniature AC Motor Market Revenue (2021-2026) 36
Figure 9. Europe Miniature AC Motor Market Revenue (2021-2026) 40
Figure 10. Asia-Pacific Miniature AC Motor Market Revenue (2021-2026) 46
Figure 11. China Miniature AC Motor Market Share and Growth Rate 47
Figure 12. Industry Value Chain Mapping 66
Figure 13. Global Export Share of Miniature AC Motors by Region 2026 74
Figure 14. Global Miniature AC Motor Market Share by Player 2026 79
Figure 15. Nidec Miniature AC Motor Market Share (2021-2026) 86
Figure 16. IGARASHI Miniature AC Motor Market Share (2021-2026) 90
Figure 17. DY Corp Miniature AC Motor Market Share (2021-2026) 94
Figure 18. Maxon Miniature AC Motor Market Share (2021-2026) 98
Figure 19. Asmo Miniature AC Motor Market Share (2021-2026) 102
Figure 20. Johnson Electric Miniature AC Motor Market Share (2021-2026) 106
Figure 21. Minebea Miniature AC Motor Market Share (2021-2026) 110
Figure 22. Weizhen Miniature AC Motor Market Share (2021-2026) 114
Figure 23. Standard Motor Miniature AC Motor Market Share (2021-2026) 118
Figure 24. Leshi Miniature AC Motor Market Share (2021-2026) 122
Figure 25. Action Motor Miniature AC Motor Market Share (2021-2026) 126
Figure 26. Portescap Miniature AC Motor Market Share (2021-2026) 130
Figure 27. Global Market Size Forecast (M USD) 2027-2031 134
Figure 28. Regional Growth Opportunity Map (2027-2031) 140
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |