Global Small Turbine Generator Market Outlook (2026-2031): Trends in Microturbines, Small Wind & Hydro Power
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Industry Overview and Market Definition
The global Small Turbine Generator market represents a critical segment within the broader Distributed Energy Resources (DER) landscape. As the world transitions away from centralized, monolithic power plants toward flexible, decentralized grid architectures, small turbine generators have emerged as pivotal technologies. These systems, generally defined by their compact footprint and capacity to generate power at the point of use, encompass three primary technology clusters: Microturbines (gas-fired), Small Wind Turbines, and Small Hydro Turbines.
Unlike traditional large-scale power generation, small turbine generators are designed for high efficiency in lower output ranges, typically spanning from a few kilowatts (kW) up to several megawatts (MW). They are characterized by their ability to operate in diverse environments, from urban rooftops and industrial parks to remote rural areas and offshore platforms. The core utility of these devices lies in their versatility; they provide critical backup power, support peak shaving, enable rural electrification, and, in the case of microturbines, facilitate Combined Heat and Power (CHP) applications that significantly boost overall thermal efficiency.
The market is currently driven by the convergence of three megatrends: Decarbonization, Decentralization, and Digitalization. As industries seek to reduce carbon footprints, the demand for low-emission microturbines (capable of burning hydrogen or renewable natural gas) and zero-emission small wind/hydro systems has surged. Furthermore, the increasing frequency of extreme weather events and grid instability has necessitated the adoption of resilient, island-able power solutions, positioning small turbine generators as essential assets for business continuity and energy security.
Market Size and Forecast
Based on the trajectory of distributed generation adoption and the recovery of industrial activities post-2025, the market is poised for steady expansion.
* Estimated Market Size (2026): USD 2.4 billion – USD 3.2 billion
* Estimated CAGR (2026-2031): 5% – 8%
Regional Market Analysis
The demand for small turbine generators varies significantly across geographies, influenced by local resource availability (wind/water), natural gas infrastructure, and energy policy frameworks.
●North America
* Estimated Growth Rate: 5.5% – 7.0%
* North America remains a technology stronghold, particularly for microturbines. The abundance of shale gas provides a cost-effective fuel source for gas-based small turbines. The United States, driven by the Inflation Reduction Act (IRA) and investment tax credits, sees strong adoption of small wind and hydro in rural and agricultural sectors. The region is a pioneer in adopting microturbines for shale gas wellhead power generation, utilizing flare gas to power onsite operations, thereby reducing methane emissions.
●Europe
* Estimated Growth Rate: 4.5% – 6.5%
* Europe focuses heavily on the environmental attributes of small turbines. The European Green Deal drives the market toward small wind and run-of-river hydro projects that minimize ecological impact. For microturbines, the focus is on hydrogen-readiness. Countries like Germany and the UK are integrating these systems into Virtual Power Plants (VPPs) to balance intermittent renewable supply. The volatility of energy prices in the region has also spurred commercial facilities to invest in onsite CHP microturbines to control utility costs.
●Asia-Pacific (APAC)
* Estimated Growth Rate: 7.5% – 9.5%
* APAC is the fastest-growing region. Rapid industrialization in Southeast Asia requires reliable power that centralized grids often struggle to provide. In Taiwan (China), and Japan, the focus is on disaster resilience; small gas turbines are integral to Business Continuity Plans (BCP) for semiconductor and manufacturing plants. China dominates the manufacturing supply chain for small wind and hydro components, driving down costs. India’s push for rural electrification utilizes small hydro and hybrid wind-solar systems to reach off-grid villages.
●Middle East and Africa (MEA)
* Estimated Growth Rate: 4.0% – 6.0%
* In the Middle East, the market is driven by the oil and gas sector, where small turbines power remote pipelines and offshore platforms. There is a growing shift toward using these turbines for desalination plants in a hybrid configuration. In Africa, the primary driver is off-grid access. Small hydro and wind turbines are increasingly replacing expensive and polluting diesel generators in mining operations and remote community mini-grids.
●South America
* Estimated Growth Rate: 3.5% – 5.5%
* Brazil and Chile lead the region. South America has immense untapped potential for small hydropower. The mining sector in the Andes is a key adopter, integrating small wind and hydro to decarbonize energy-intensive extraction processes.
Segment Analysis: Type and Application
#By Type
1. Microturbines
Microturbines are small combustion turbines, typically ranging from 30 kW to 1 MW. They evolved from automotive and auxiliary power unit (APU) turbocharger technology.
* Technology Trends: The shift toward air-bearing technology (eliminating oil and coolants) reduces maintenance. Manufacturers are aggressively developing recuperators to capture waste heat, boosting electrical efficiency to 30%+ and total CHP efficiency to 80%+.
* Fuel Flexibility: A major trend is the capability to run on fuels with varying caloric values, including sour gas, biogas from landfills, and hydrogen blends.
2. Small Wind Turbines
Defined generally as turbines with a capacity rating of less than 100 kW.
* Design Evolution: While horizontal axis wind turbines (HAWT) remain standard, Vertical Axis Wind Turbines (VAWT) are gaining traction in urban environments due to their ability to handle turbulent wind and lower noise profiles.
* Integration: These are increasingly sold as part of hybrid "wind-solar-storage" kits for telecom towers and residential usage.
3. Small Hydro Turbines
These systems (typically under 10 MW, though often much smaller "pico-hydro" units exist) generate power from flowing water without the need for massive dams.
* Application: Run-of-river systems are preferred as they do not require large reservoirs, minimizing environmental displacement. Innovations in fish-friendly turbine designs and modular, "drop-in" hydroelectric systems for existing weirs and canals are expanding the addressable market.
#By Application
●On-Grid Power
On-grid applications dominate the revenue share, particularly for microturbines and larger small hydro setups.
* Commercial & Industrial (C&I): Hospitals, universities, and hotels utilize on-grid microturbines for CHP, significantly lowering heating and cooling costs.
* Grid Support: Utilities use these agile generators for frequency regulation and voltage support at the distribution edge.
●Off-Grid Power
Off-grid is the fastest-growing application segment in terms of unit volume.
* Remote Industrial: Telecommunications towers, oil and gas wellheads, and mining sites require 24/7 power where grid extension is cost-prohibitive.
* Rural Electrification: In developing economies, small hydro and wind serve as the backbone for community mini-grids, providing the first access to electricity for millions.
Value Chain and Supply Chain Structure
The Small Turbine Generator industry operates through a specialized and somewhat fragmented value chain.
1. Upstream (Raw Materials & Components)
* Critical Materials: The sector relies on high-grade steel, titanium, and nickel superalloys for turbine blades that must withstand high heat and rotational forces. Permanent magnets (using rare earth elements like Neodymium) are crucial for the generators in wind and microturbine systems.
* Component Suppliers: Specialized manufacturers provide recuperators, power electronics (inverters/rectifiers), and air bearings. The supply chain for power electronics is currently tight due to global semiconductor demand.
2. Midstream (Manufacturing & Assembly)
* Core Fabrication: Companies like Capstone and Kawasaki manufacture the core turbine engines. This stage requires high-precision engineering and quality control to ensure thermal efficiency and durability.
* Packaging: Many OEMs work with packagers who integrate the turbine into a weatherproof enclosure with fuel systems, controls, and heat exchangers tailored for specific end-users (e.g., a biogas package for a wastewater plant).
3. Downstream (Distribution & Services)
* EPC & Developers: Engineering, Procurement, and Construction firms design the site-specific installation, particularly for small hydro and wind which require civil works.
* Energy Service Companies (ESCOs): A growing trend is "Energy-as-a-Service," where the manufacturer or a third party owns the asset and sells the power/heat to the customer, reducing the end-user's upfront risk.
* Aftermarket: Maintenance contracts are a significant revenue stream. While microturbines are low-maintenance, they still require filter changes and periodic inspections.
Key Market Players and Competitive Landscape
The competitive landscape is a mix of specialized pure-play companies and large industrial conglomerates.
* Capstone Green Energy Corporation: A pioneer in microturbine technology. They are renowned for their air-bearing technology which removes the need for lubricants, reducing maintenance. Capstone focuses heavily on the "Energy as a Service" model and has a strong presence in the oil & gas and hospitality sectors.
* FlexEnergy Solutions: Focuses on high-efficiency, low-emission synchronous generator microturbines. Their technology emphasizes robustness and is often deployed in oil fields to utilize associated flare gas, turning a waste product into power.
* Kawasaki Heavy Industries, Ltd.: A major player in the small gas turbine market (1-10 MW range). Their M-series turbines are widely used in industrial cogeneration in APAC. Kawasaki is aggressively developing hydrogen-fueled combustion technologies to align with Japan’s carbon-neutral goals.
* Mitsubishi Heavy Industries Ltd. (MHI): Through its various power solution divisions, MHI offers a range of distributed power generation technologies. They focus on hybrid systems and have strong capabilities in integrating small turbines with larger district heating and cooling networks.
* Siemens Energy AG: While known for massive utility-scale turbines, Siemens Energy offers industrial gas turbines (e.g., SGT series) that bridge the gap between "small" and "medium." They are leaders in decarbonizing turbine fleets through hydrogen blending capabilities.
* GE Vernova Inc.: Similar to Siemens, GE's portfolio includes aeroderivative gas turbines that serve the distributed power market. Their technology is critical for rapid-start applications required to back up intermittent renewables.
* INNIO Jenbacher GmbH: Historically known for reciprocating gas engines, INNIO is a key competitor in the distributed generation space. While not a "turbine" manufacturer in the strictest sense of microturbines, their solutions directly compete with small turbines in CHP applications and are often mentioned in the same competitive breadth for decentralized projects.
* Caterpillar Inc. & Cummins Inc.: These giants primarily dominate the reciprocating engine market (diesel/gas gensets). However, they are integral to the market as key integrators. They often incorporate microturbine technology into hybrid microgrids or offer competing distributed generation solutions. Their global service networks pose a significant barrier to entry for smaller, pure-play turbine manufacturers.
* Ansaldo Energia S.p.A.: An Italian power engineering company that includes smaller gas turbine solutions in its portfolio, focusing on high operational flexibility and low environmental impact for the European market.
Opportunities and Challenges
#Market Opportunities
* Hydrogen Economy Integration: Small turbines are easier to adapt for hydrogen fuel blends than massive utility-scale turbines. This positions them as the ideal "transition" technology for industrial decarbonization.
* Microgrid Proliferation: The exponential growth of microgrids (for campuses, military bases, and critical infrastructure) creates a direct demand channel. Small turbines provide the necessary inertia and baseload power that solar/battery combinations sometimes lack.
* Waste-to-Energy: There is immense untapped potential in utilizing waste fuels—such as landfill gas, digester gas from wastewater treatment, and flare gas. Microturbines are particularly tolerant of these lower-quality fuels compared to reciprocating engines.
* Electric Vehicle (EV) Charging Support: Grid constraints often prevent the installation of fast-charging stations. Small turbine generators can be deployed as localized power nodes to support EV charging plazas without upgrading the main utility connection.
#Market Challenges
* High Initial CAPEX: Compared to reciprocating diesel or natural gas engines, microturbines and small wind systems often have a higher upfront capital cost per kilowatt. This price premium can be a barrier in price-sensitive developing markets.
* Battery Storage Competition: The plummeting cost of Lithium-Ion battery energy storage systems (BESS) poses a substitution threat. For short-duration backup, batteries are becoming the preferred choice, pushing turbines toward longer-duration or continuous-duty applications.
* Regulatory Hurdles: Permitting processes for small wind and hydro can be disproportionately lengthy compared to the project size. Noise regulations in urban areas also restrict the deployment of small wind turbines.
* Supply Chain Volatility: Fluctuations in the price of steel, copper, and rare earth metals directly impact the profitability of turbine manufacturing.
1.1 Study Scope 1
1.2 Research Methodology 2
1.2.1 Data Sources 3
1.2.2 Assumptions 4
1.3 Abbreviations and Acronyms 6
Chapter 2 Executive Summary 7
2.1 Global Small Turbine Generator Market Size Estimates and Forecasts 7
2.2 Global Small Turbine Generator Market Volume Estimates and Forecasts 8
2.3 Key Market Trends and Emerging Technologies 9
2.4 Regional Market Summary 10
Chapter 3 Market Dynamics and Environment 12
3.1 Market Drivers 12
3.1.1 Rising Demand for Distributed Energy Resources (DER) 12
3.1.2 Decarbonization and Transition to Low-Carbon Fuels 13
3.2 Market Restraints 14
3.2.1 High Initial Capital Investment 14
3.2.2 Competition from Battery Energy Storage Systems 15
3.3 Market Opportunities 16
3.3.1 Integration with Hybrid Microgrids 16
3.3.2 Utilization of Waste Gases (Flare Gas, Biogas) 17
3.4 Porter’s Five Forces Analysis 18
Chapter 4 Small Turbine Generator Manufacturing Technology and Patent Analysis 20
4.1 Product Technology Roadmap 20
4.2 Manufacturing Process Analysis 21
4.3 Key Patent Trends and Intellectual Property Landscape 23
4.4 Technological Innovations (Air Bearings, Recuperators, Hydrogen Blending) 25
Chapter 5 Global Small Turbine Generator Market by Type 27
5.1 Global Small Turbine Generator Market Size and Volume by Type (2021-2031) 27
5.2 Microturbines 28
5.3 Small Wind Turbines 30
5.4 Small Hydro Turbines 32
Chapter 6 Global Small Turbine Generator Market by Application 34
6.1 Global Small Turbine Generator Market Size and Volume by Application (2021-2031) 34
6.2 On-Grid Power (CHP, Grid Support) 35
6.3 Off-Grid Power (Remote Industrial, Rural Electrification) 37
Chapter 7 Global Small Turbine Generator Market Supply Chain and Value Chain 39
7.1 Value Chain Analysis 39
7.2 Upstream Raw Materials and Component Suppliers 40
7.3 Midstream Manufacturing and Assembly 41
7.4 Downstream Distribution and End-users 42
Chapter 8 Global Small Turbine Generator Market Import and Export Analysis 43
8.1 Global Import and Export Volume Overview 43
8.2 Major Importing Regions 44
8.3 Major Exporting Regions 45
8.4 Trade Regulations and Tariffs 46
Chapter 9 Global Small Turbine Generator Market by Region 47
9.1 Global Market Size and Volume by Region (2021-2031) 47
9.2 North America 49
9.2.1 United States 50
9.2.2 Canada 51
9.3 Europe 52
9.3.1 Germany 53
9.3.2 United Kingdom 54
9.3.3 France 55
9.3.4 Italy 56
9.4 Asia-Pacific 57
9.4.1 China 58
9.4.2 Japan 59
9.4.3 South Korea 60
9.4.4 India 61
9.4.5 Southeast Asia 62
9.4.6 Taiwan (China) 63
9.5 South America 64
9.5.1 Brazil 64
9.5.2 Mexico 65
9.6 Middle East and Africa 66
9.6.1 Saudi Arabia 66
9.6.2 UAE 67
9.6.3 South Africa 67
Chapter 10 Competitive Landscape 68
10.1 Global Key Players Small Turbine Generator Sales and Revenue Ranking (2026) 68
10.2 Market Concentration Ratio (CR3, CR5, and CR10) 70
10.3 Mergers, Acquisitions, and Strategic Alliances 71
Chapter 11 Corporate Profiles 72
11.1 Caterpillar Inc. 72
11.1.1 Company Overview 72
11.1.2 SWOT Analysis 73
11.1.3 Caterpillar Inc. Small Turbine Generator Sales, Price, Cost and Gross Profit Margin (2021-2026) 74
11.1.4 Product Portfolio and R&D Status 75
11.2 GE Vernova Inc. 76
11.2.1 Company Overview 76
11.2.2 SWOT Analysis 76
11.2.3 GE Vernova Inc. Small Turbine Generator Sales, Price, Cost and Gross Profit Margin (2021-2026) 77
11.2.4 Product Portfolio and R&D Status 78
11.3 INNIO Jenbacher GmbH 79
11.3.1 Company Overview 79
11.3.2 SWOT Analysis 79
11.3.3 INNIO Jenbacher GmbH Small Turbine Generator Sales, Price, Cost and Gross Profit Margin (2021-2026) 80
11.3.4 Product Portfolio and R&D Status 81
11.4 Cummins Inc. 82
11.4.1 Company Overview 82
11.4.2 SWOT Analysis 82
11.4.3 Cummins Inc. Small Turbine Generator Sales, Price, Cost and Gross Profit Margin (2021-2026) 83
11.4.4 Product Portfolio and R&D Status 84
11.5 FlexEnergy Solutions 85
11.5.1 Company Overview 85
11.5.2 SWOT Analysis 85
11.5.3 FlexEnergy Solutions Small Turbine Generator Sales, Price, Cost and Gross Profit Margin (2021-2026) 86
11.5.4 Product Portfolio and R&D Status 87
11.6 Capstone Green Energy Corporation 88
11.6.1 Company Overview 88
11.6.2 SWOT Analysis 88
11.6.3 Capstone Green Energy Corporation Small Turbine Generator Sales, Price, Cost and Gross Profit Margin (2021-2026) 89
11.6.4 Product Portfolio and R&D Status 90
11.7 Mitsubishi Heavy Industries Ltd. 91
11.7.1 Company Overview 91
11.7.2 SWOT Analysis 91
11.7.3 Mitsubishi Heavy Industries Ltd. Small Turbine Generator Sales, Price, Cost and Gross Profit Margin (2021-2026) 92
11.7.4 Product Portfolio and R&D Status 93
11.8 Kawasaki Heavy Industries Ltd. 94
11.8.1 Company Overview 94
11.8.2 SWOT Analysis 94
11.8.3 Kawasaki Heavy Industries Ltd. Small Turbine Generator Sales, Price, Cost and Gross Profit Margin (2021-2026) 95
11.8.4 Product Portfolio and R&D Status 96
11.9 Ansaldo Energia S.p.A. 97
11.9.1 Company Overview 97
11.9.2 SWOT Analysis 97
11.9.3 Ansaldo Energia S.p.A. Small Turbine Generator Sales, Price, Cost and Gross Profit Margin (2021-2026) 98
11.9.4 Product Portfolio and R&D Status 99
11.10 Siemens Energy AG 100
11.10.1 Company Overview 100
11.10.2 SWOT Analysis 100
11.10.3 Siemens Energy AG Small Turbine Generator Sales, Price, Cost and Gross Profit Margin (2021-2026) 101
11.10.4 Product Portfolio and R&D Status 102
Chapter 12 Conclusion and Recommendations 103
Table 2 Global Small Turbine Generator Market Volume (Units/MW) and Growth Rate (2021-2031) 8
Table 3 Global Small Turbine Generator Market Size by Type (Million USD) (2021-2031) 27
Table 4 Global Small Turbine Generator Market Volume by Type (Units/MW) (2021-2031) 28
Table 5 Microturbines Market Size and Volume Forecast (2021-2031) 29
Table 6 Small Wind Turbines Market Size and Volume Forecast (2021-2031) 31
Table 7 Small Hydro Turbines Market Size and Volume Forecast (2021-2031) 33
Table 8 Global Small Turbine Generator Market Size by Application (Million USD) (2021-2031) 34
Table 9 Global Small Turbine Generator Market Volume by Application (Units/MW) (2021-2031) 35
Table 10 On-Grid Power Market Data Analysis (2021-2031) 36
Table 11 Off-Grid Power Market Data Analysis (2021-2031) 38
Table 12 Key Raw Material Suppliers and Contact Information 40
Table 13 Global Small Turbine Generator Import Volume by Region (2021-2026) 43
Table 14 Global Small Turbine Generator Export Volume by Region (2021-2026) 45
Table 15 Global Small Turbine Generator Market Size by Region (Million USD) (2021-2031) 47
Table 16 Global Small Turbine Generator Market Volume by Region (Units/MW) (2021-2031) 48
Table 17 North America Small Turbine Generator Market Size and Volume (2021-2031) 49
Table 18 Europe Small Turbine Generator Market Size and Volume (2021-2031) 52
Table 19 Asia-Pacific Small Turbine Generator Market Size and Volume (2021-2031) 57
Table 20 South America Small Turbine Generator Market Size and Volume (2021-2031) 64
Table 21 Middle East and Africa Small Turbine Generator Market Size and Volume (2021-2031) 66
Table 22 Global Key Players Small Turbine Generator Sales (Units/MW) Ranking (2026) 68
Table 23 Global Key Players Small Turbine Generator Revenue (Million USD) Ranking (2026) 69
Table 24 Caterpillar Inc. Small Turbine Generator Sales, Price, Cost and Gross Profit Margin (2021-2026) 74
Table 25 GE Vernova Inc. Small Turbine Generator Sales, Price, Cost and Gross Profit Margin (2021-2026) 77
Table 26 INNIO Jenbacher GmbH Small Turbine Generator Sales, Price, Cost and Gross Profit Margin (2021-2026) 80
Table 27 Cummins Inc. Small Turbine Generator Sales, Price, Cost and Gross Profit Margin (2021-2026) 83
Table 28 FlexEnergy Solutions Small Turbine Generator Sales, Price, Cost and Gross Profit Margin (2021-2026) 86
Table 29 Capstone Green Energy Corporation Small Turbine Generator Sales, Price, Cost and Gross Profit Margin (2021-2026) 89
Table 30 Mitsubishi Heavy Industries Ltd. Small Turbine Generator Sales, Price, Cost and Gross Profit Margin (2021-2026) 92
Table 31 Kawasaki Heavy Industries Ltd. Small Turbine Generator Sales, Price, Cost and Gross Profit Margin (2021-2026) 95
Table 32 Ansaldo Energia S.p.A. Small Turbine Generator Sales, Price, Cost and Gross Profit Margin (2021-2026) 98
Table 33 Siemens Energy AG Small Turbine Generator Sales, Price, Cost and Gross Profit Margin (2021-2026) 101
Figure 1 Research Methodology and Data Triangulation 2
Figure 2 Global Small Turbine Generator Market Size (Million USD) and Growth Rate (2021-2031) 7
Figure 3 Global Small Turbine Generator Market Volume (Units/MW) and Growth Rate (2021-2031) 8
Figure 4 Global Small Turbine Generator Market Share by Type (2026) 27
Figure 5 Microturbines Product Picture and Market Trend 28
Figure 6 Small Wind Turbines Product Picture and Market Trend 30
Figure 7 Small Hydro Turbines Product Picture and Market Trend 32
Figure 8 Global Small Turbine Generator Market Share by Application (2026) 34
Figure 9 On-Grid Power Application Analysis 35
Figure 10 Off-Grid Power Application Analysis 37
Figure 11 Small Turbine Generator Industry Value Chain Analysis 39
Figure 12 Manufacturing Process Flow Chart 21
Figure 13 Global Small Turbine Generator Import and Export Trend 43
Figure 14 Global Small Turbine Generator Market Share by Region (2026) 47
Figure 15 North America Small Turbine Generator Market Size YoY Growth (2021-2031) 49
Figure 16 Europe Small Turbine Generator Market Size YoY Growth (2021-2031) 52
Figure 17 Asia-Pacific Small Turbine Generator Market Size YoY Growth (2021-2031) 57
Figure 18 South America Small Turbine Generator Market Size YoY Growth (2021-2031) 64
Figure 19 Middle East and Africa Small Turbine Generator Market Size YoY Growth (2021-2031) 66
Figure 20 Global Small Turbine Generator Market Concentration Ratio (CR5 and CR10) in 2026 70
Figure 21 Caterpillar Inc. Small Turbine Generator Market Share (2021-2026) 74
Figure 22 GE Vernova Inc. Small Turbine Generator Market Share (2021-2026) 77
Figure 23 INNIO Jenbacher GmbH Small Turbine Generator Market Share (2021-2026) 80
Figure 24 Cummins Inc. Small Turbine Generator Market Share (2021-2026) 83
Figure 25 FlexEnergy Solutions Small Turbine Generator Market Share (2021-2026) 86
Figure 26 Capstone Green Energy Corporation Small Turbine Generator Market Share (2021-2026) 89
Figure 27 Mitsubishi Heavy Industries Ltd. Small Turbine Generator Market Share (2021-2026) 92
Figure 28 Kawasaki Heavy Industries Ltd. Small Turbine Generator Market Share (2021-2026) 95
Figure 29 Ansaldo Energia S.p.A. Small Turbine Generator Market Share (2021-2026) 98
Figure 30 Siemens Energy AG Small Turbine Generator Market Share (2021-2026) 101
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |