Global Hydroxyl Terminated Polybutadiene (HTPB) Market: 2026 Outlook and 2031 Growth Trajectories

By: HDIN Research Published: 2026-02-15 Pages: 83
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Hydroxyl Terminated Polybutadiene (HTPB) Market Summary

1. Product and Industry Overview
Hydroxyl Terminated Polybutadiene (HTPB) represents a critical niche within the global specialty chemicals and advanced materials sector. As a form of telechelic liquid rubber produced via free-radical polymerization, HTPB is distinguished by its unique terminal hydroxyl functional groups. These groups allow the polymer to react with various chain extenders and cross-linking agents—primarily isocyanates—at ambient or elevated temperatures. The resulting product is a three-dimensional, cross-linked polyurethane elastomer network that exhibits exceptional mechanical properties.
The material science behind HTPB dictates its market utility. It offers superior hydrolytic stability, low-temperature flexibility, high elongation, and excellent resistance to oils, acids, and bases. Unlike conventional rubbers, HTPB processes as a liquid, allowing for intricate casting and potting applications before curing into a solid elastomer. This phase-transition capability is the cornerstone of its industrial value proposition.
While HTPB is utilized extensively in commercial sectors for adhesives, sealants, and coatings, its strategic significance is disproportionately weighted toward the aerospace and defense industries. It serves as the primary binder for solid rocket motor propellants (SRMs). In this application, HTPB acts as the fuel matrix that holds the oxidizer (typically ammonium perchlorate) and metallic fuels (aluminum powder) together, curing into a rubbery solid that burns in a controlled manner. Consequently, the HTPB market is characterized by a dual-nature dynamic: a steady, volume-driven commercial sector and a high-value, strictly regulated defense and aerospace sector.
The market is currently undergoing a period of structural realignment and capacity expansion. Driven by the resurgence of the global space race, the privatization of satellite launches, and increasing infrastructure spending, demand for high-performance elastomers is outpacing historical trend lines.

2. Global Market Dynamics and Quantitative Outlook
The global market for Hydroxyl Terminated Polybutadiene is projected to reach a valuation range of 90 million to 160 million USD by the fiscal year 2026. This wide valuation interval reflects the volatility in raw material pricing—specifically butadiene monomer—and the varying price premiums attached to military-grade versus commercial-grade specifications. Looking beyond the immediate horizon, the market is poised for robust expansion, with a Compound Annual Growth Rate (CAGR) projected between 6.5% and 9.5% from 2026 through 2031.
This growth trajectory is steeper than that of the general synthetic rubber market, attributable to the "New Space" economy. As private entities and national space agencies increase the frequency of launches, the consumption of solid propellant binders has shifted from episodic to continuous. Furthermore, the push for high-performance construction materials in emerging economies is driving the consumption of HTPB in waterproofing and insulating applications.

3. Regional Market Analysis
● North America
North America remains the dominant force in the high-grade HTPB market, driven largely by the United States. The region possesses a mature ecosystem comprising feedstock suppliers, specialized polymerization facilities, and end-users. The demand profile here is heavily skewed toward aerospace and defense, supported by the Department of Defense (DoD) and NASA, alongside a burgeoning private space sector. The recent acquisition of Cray Valley's product lines by Pacific Avenue Capital Partners and the subsequent formation of Resin Solutions LLC has consolidated domestic production capabilities. Market intelligence suggests that North American consumption will grow in the upper quartile of global estimates, supported by capacity expansions slated for 2024.
● Asia-Pacific
The Asia-Pacific region is currently the fastest-growing market for HTPB, fueled by rapid industrialization and significant government investment in aerospace programs. China is the central engine of this growth. Domestic manufacturers such as Tanyun Aerospace Materials are scaling operations to reduce reliance on imports, while global players like Evonik are establishing local production footprints, evidenced by the upcoming Shanghai facility. The market in this region is also characterized by a high volume of commercial-grade consumption for electronics potting (encapsulation), construction adhesives, and automotive coatings. Taiwan, China, remains a relevant node in the electronics supply chain, consuming HTPB-based potting compounds for semiconductor and circuit board protection.
● Europe
Europe maintains a highly technical and specialized market position. The region focuses on high-purity grades and environmentally sustainable production processes. Evonik’s expansion at its Marl, Germany site indicates strong regional demand, particularly from the European Space Agency (ESA) ecosystem and the region’s sophisticated automotive sector. European growth is steady, though slightly more conservative than Asia-Pacific due to mature infrastructure markets. However, the region leads in the R&D of HTPB derivatives for green mobility applications, providing a stable foundation for long-term value generation.
● South America
South America represents an emerging market with moderate growth potential. The demand is primarily derived from the mining and construction sectors, where HTPB-based polyurethane elastomers are valued for their abrasion resistance in conveyor belts and industrial linings. Brazil leads the regional consumption. The region relies heavily on imports from North American and European suppliers, making it sensitive to global supply chain disruptions and currency fluctuations.
● Middle East and Africa (MEA)
The MEA region is a developing market for HTPB. While currently a small contributor to global volume, the region is seeing increased activity in defense spending and infrastructure development. The harsh climatic conditions in the Middle East drive demand for construction sealants and coatings that can withstand extreme heat and UV radiation—properties inherent to HTPB formulations. Additionally, nations with emerging space ambitions are beginning to source propellant binders, albeit at lower volumes compared to established space powers.

4. Segmentation Analysis: Type and Application
The HTPB market is segmented by application into Adhesives & Sealants, Coatings, Casting Elastomers, and Others (predominantly Solid Rocket Propellants).
● Adhesives & Sealants
This segment represents the volume base of the commercial market. HTPB serves as the backbone for polyurethane adhesives used in construction, automotive assembly, and electronics. The trend here is toward solvent-free formulations. HTPB's low viscosity allows for easy processing without high volatile organic compound (VOC) emissions. Growth in this segment is correlated with global GDP and construction indices. The ability of HTPB to bond to dissimilar substrates while maintaining flexibility at low temperatures makes it indispensable for insulated glass sealing and automotive structural bonding.
● Coatings
HTPB-based coatings are utilized for their chemical resistance and hydrolytic stability. They are extensively used in tank linings, waterproof roof coatings, and electrical insulation varnishes. A key trend in this segment is the development of UV-curable HTPB derivatives, which offer faster processing times for industrial applications. In the marine industry, HTPB coatings provide excellent resistance to saltwater corrosion, a niche but high-value application.
● Casting Elastomers
This segment involves the production of durable parts such as wheels, rollers, shock absorbers, and electrical potting compounds. The "telechelic" nature of HTPB allows for precise control over the cross-linking density, enabling manufacturers to tailor the hardness and elasticity of the final product. Demand is rising in the renewable energy sector, specifically for potting electronics in wind turbines and solar inverters, where long-term protection against environmental stressors is required.

5. Supply Chain and Value Chain Analysis
The HTPB value chain is complex and capital-intensive, characterized by high barriers to entry due to the technical difficulty of synthesis and strict regulatory controls on dual-use items.
● Upstream (Feedstock)
The primary raw materials are Butadiene, Hydrogen Peroxide, and various solvents. Butadiene is a product of steam cracking of naphtha or gas oil. Consequently, HTPB production costs are linked to crude oil prices. However, the specialized nature of the polymerization process decouples the final price somewhat from pure commodity fluctuations.
● Midstream (Synthesis)
Production involves free-radical polymerization of butadiene initiated by hydrogen peroxide in a solvent. This process requires precise control of temperature and pressure to achieve the desired hydroxyl functionality and molecular weight. Major players like Evonik and Resin Solutions operate vertically integrated or highly specialized plants. The recent trend is toward capacity expansion and regionalization—building plants closer to end-users to mitigate logistics risks.
● Downstream (Distribution and End-Use)
Distribution differs by grade. Commercial HTPB is sold through global chemical distributors or direct sales to formulators of adhesives and coatings. Military-grade HTPB is subject to strict export controls (such as the Wassenaar Arrangement and ITAR in the US). Sales in this channel are often government-to-government or strictly vetted B2B transactions. The value chain adds significant margin at the formulation stage, where HTPB is compounded with curative agents and fillers.

6. Company Profiles
● Evonik Industries AG
Headquartered in Germany, Evonik is a global leader in specialty chemicals and a dominant player in the HTPB market under the brand name POLYVEST®. The company pursues an aggressive expansion strategy. Evonik has initiated significant investments to expand its POLYVEST® HT plant in Marl, Germany, with additional capacity expected online as early as Q2 2024. Furthermore, they are constructing a new facility in Marl scheduled for 2027 and a production hub in Shanghai, China, set for 2025. This multi-regional expansion underscores Evonik's commitment to securing supply chains for both European and Asian markets. Their portfolio emphasizes high-quality microstructure control, catering to both automotive and electronics sectors.
● Resin Solutions LLC (formerly Cray Valley/TotalEnergies assets)
Resin Solutions is a premier global supplier of liquid polybutadiene resins, established following Pacific Avenue Capital Partners' acquisition of the Wingtack®, PolyBD®, and Dymalink® product lines from TotalEnergies in April 2023. The transaction included key production sites in the United States and Italy. Operating the well-known Poly bd™ brand, the company is a critical supplier to the US aerospace and defense industrial base. In February 2024, Resin Solutions announced a capacity expansion for its HTPB line, scheduled to come online within the year. This move reaffirms their strategic intent to support the growing demands of the adhesives, sealants, and defense markets.
● Idemitsu Kosan Co., Ltd.
A major Japanese petrochemical company, Idemitsu Kosan produces a range of liquid rubbers, including HTPB varieties. Their market approach focuses on high-performance grades for advanced industrial applications. Leveraging their strong upstream position in butadiene, they offer competitive pricing and stable supply within the Asian market. Their R&D focuses on modifying the polymer backbone to enhance compatibility with various polar substrates.
● Samyang Fine Chemical
Based in South Korea, Samyang Fine Chemical is a key regional player contributing to the Asia-Pacific supply chain. They focus on supplying the electronics and automotive sectors within Korea and neighboring markets. Their product portfolio is tailored to meet the rigorous specifications of the semiconductor industry, providing potting compounds with low ionic impurities.
● Tanyun Aerospace Materials (Yingkou) Technology Co. Ltd.
Tanyun is a significant Chinese manufacturer with a reported capacity of 4,000 tons. With a background deeply rooted in military and aerospace materials, Tanyun is a primary supplier to the Chinese domestic aerospace programs. Their large capacity relative to the total market size positions them as a volume leader in the Asian market. The company is actively expanding its footprint in civil applications, leveraging economies of scale to compete in the coatings and adhesives sectors.

7. Opportunities and Challenges
● Opportunities
The Commercial Space Age: The most significant driver is the privatization of space exploration. The proliferation of small-satellite constellations requires reliable, cost-effective launch vehicles, many of which utilize solid rocket boosters. This ensures a long-term, growing baseline of demand for high-grade HTPB.
Green Tire Technology: There is emerging R&D into using functionalized liquid rubbers like HTPB as reactive plasticizers in tire tread compounds. If commercialized at scale, this would open a massive volume market, moving HTPB from a niche specialty to a semi-commodity status.
Infrastructure Resilience: Climate change adaptation requires infrastructure that can withstand wider temperature variances and more severe weather events. HTPB-based sealants and waterproof coatings offer the durability required for next-generation bridges, dams, and tunnels.
● Challenges
Regulatory and Export Compliance: As a dual-use material (commercial and military), HTPB is subject to rigorous export controls. This complicates global supply chains. Manufacturers must navigate complex licensing regimes to ship products across borders, which can delay projects and increase compliance costs.
Raw Material Volatility: Dependence on butadiene ties the industry to the cyclical nature of the petrochemical sector. Supply shocks in crude oil or outages in steam crackers can lead to immediate input cost spikes, which may not always be passable to customers with fixed-price contracts.
Environmental Regulations: While cured HTPB is inert, the production process involves volatile organic solvents and reactive monomers. Increasing environmental scrutiny in the EU and North America regarding chemical manufacturing emissions could force manufacturers to invest heavily in abatement technologies, increasing capital expenditure requirements.
Table of Contents

Chapter 1 Report Overview 1
1.1 Study Scope 1
1.2 Research Methodology 2
1.2.1 Data Sources 3
1.2.2 Assumptions 4
1.3 Abbreviations and Acronyms 6

Chapter 2 Executive Summary 7
2.1 Global HTPB Market Snapshot (2026) 7
2.2 Global HTPB Production and Capacity Overview 8
2.3 Market Segment Analysis 9
2.4 Regional Landscape 10
2.5 Competitive Trends 11

Chapter 3 Market Dynamics and Value Chain 12
3.1 Market Drivers 12
3.2 Market Restraints and Challenges 13
3.3 Emerging Trends in Polymer Technologies 14
3.4 Value Chain Analysis 15
3.4.1 Raw Material Analysis (Butadiene, Hydrogen Peroxide, etc.) 15
3.4.2 Manufacturing Process Analysis 16
3.5 Porter’s Five Forces Analysis 17
3.6 Regulatory Landscape (Aerospace & Industrial Safety) 18

Chapter 4 Global HTPB Market Size and Supply Analysis (2021-2031) 19
4.1 Global HTPB Capacity and Production Analysis 19
4.1.1 Global Capacity and Growth Rate (2021-2031) 19
4.1.2 Global Production and Capacity Utilization (2021-2031) 20
4.2 Global HTPB Revenue and Market Volume 21
4.2.1 Global Market Size (Value) (2021-2031) 21
4.2.2 Global Consumption Volume (2021-2031) 22
4.3 Pricing Trends and Analysis (2021-2031) 23

Chapter 5 Market Segmentation by Application 24
5.1 Overview of Downstream Markets 24
5.2 Adhesive & Sealant 25
5.2.1 Market Size and Forecast 25
5.2.2 Key Demand Drivers 26
5.3 Coating 27
5.3.1 Market Size and Forecast 27
5.3.2 Key Demand Drivers 28
5.4 Casting Elastomer 29
5.4.1 Market Size and Forecast 29
5.4.2 Key Demand Drivers 30
5.5 Others (Propellants, Electrical Insulation, etc.) 31

Chapter 6 Regional Market Analysis 33
6.1 Global Production Distribution by Region 33
6.2 Global Consumption Distribution by Region 34
6.3 North America 35
6.3.1 United States 36
6.3.2 Canada 37
6.4 Europe 38
6.4.1 Germany 39
6.4.2 France 39
6.4.3 Rest of Europe 40
6.5 Asia-Pacific 41
6.5.1 China 42
6.5.2 Japan 43
6.5.3 South Korea 43
6.5.4 Taiwan (China) 44
6.5.5 Rest of Asia-Pacific 44
6.6 Rest of World (Latin America, Middle East & Africa) 45

Chapter 7 International Trade Analysis 46
7.1 Global Trade Flows 46
7.2 Major Exporting Countries 47
7.3 Major Importing Countries 48
7.4 Trade Barriers and Tariffs 49

Chapter 8 Competitive Landscape 50
8.1 Global Market Share Analysis by Company (2026) 50
8.2 Market Concentration Ratio (CR3, CR5) 51
8.3 Mergers, Acquisitions, and Strategic Alliances 52
8.4 Global HTPB Capacity Distribution by Tier 53

Chapter 9 Company Profiles 54
9.1 Evonik 54
9.1.1 Company Overview 54
9.1.2 SWOT Analysis 55
9.1.3 HTPB Product Portfolio and R&D 55
9.1.4 Evonik HTPB Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 56
9.2 Cray Valley 58
9.2.1 Company Overview 58
9.2.2 SWOT Analysis 59
9.2.3 HTPB Product Portfolio and R&D 59
9.2.4 Cray Valley HTPB Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 60
9.3 Idemitsu Kosan 62
9.3.1 Company Overview 62
9.3.2 SWOT Analysis 63
9.3.3 HTPB Product Portfolio and R&D 63
9.3.4 Idemitsu Kosan HTPB Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 64
9.4 Samyang Fine Chemical 66
9.4.1 Company Overview 66
9.4.2 SWOT Analysis 67
9.4.3 HTPB Product Portfolio and R&D 67
9.4.4 Samyang Fine Chemical HTPB Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 68
9.5 Resin Solutions LLC 70
9.5.1 Company Overview 70
9.5.2 SWOT Analysis 71
9.5.3 HTPB Product Portfolio and R&D 71
9.5.4 Resin Solutions LLC HTPB Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 72
9.6 Tanyun Aerospace Materials (Yingkou) Technology Co. Ltd. 74
9.6.1 Company Overview 74
9.6.2 SWOT Analysis 75
9.6.3 HTPB Product Portfolio and R&D 75
9.6.4 Tanyun Aerospace Materials HTPB Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 76

Chapter 10 Market Forecast (2027-2031) 78
10.1 Global Production and Capacity Forecast 78
10.2 Global Revenue and Consumption Forecast 79
10.3 Forecast by Application 80
10.4 Forecast by Region 81

Chapter 11 Research Findings and Conclusion 83
List of Tables

Table 1 Abbreviations and Acronyms 6
Table 2 Key Market Drivers and Impact Analysis 12
Table 3 Key Market Restraints and Impact Analysis 13
Table 4 Raw Material Suppliers and Price Trends 15
Table 5 Global HTPB Capacity (K MT) by Region (2021-2031) 19
Table 6 Global HTPB Production (K MT) by Region (2021-2031) 20
Table 7 Global HTPB Revenue (Million USD) by Region (2021-2031) 21
Table 8 Global HTPB Consumption (K MT) by Region (2021-2031) 22
Table 9 Global HTPB Weighted Average Price (USD/MT) (2021-2031) 23
Table 10 Global HTPB Consumption (K MT) by Application (2021-2031) 24
Table 11 North America HTPB Consumption by Country (2021-2031) 36
Table 12 Europe HTPB Consumption by Country (2021-2031) 39
Table 13 Asia-Pacific HTPB Consumption by Country (2021-2031) 41
Table 14 Global HTPB Export Volume by Country (2021-2026) 47
Table 15 Global HTPB Import Volume by Country (2021-2026) 48
Table 16 Global HTPB Manufacturers Ranking and Market Share (2026) 50
Table 17 Evonik HTPB Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 56
Table 18 Cray Valley HTPB Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 60
Table 19 Idemitsu Kosan HTPB Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 64
Table 20 Samyang Fine Chemical HTPB Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 68
Table 21 Resin Solutions LLC HTPB Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 72
Table 22 Tanyun Aerospace Materials HTPB Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 76
Table 23 Global HTPB Capacity Forecast (K MT) by Region (2027-2031) 78
Table 24 Global HTPB Consumption Forecast (K MT) by Application (2027-2031) 80
List of Figures

Figure 1 Research Methodology and Data Triangulation 2
Figure 2 Bottom-up and Top-down Approaches 3
Figure 3 Global HTPB Market Size (Million USD) and Growth Rate (2021-2031) 7
Figure 4 Global HTPB Capacity (K MT) and Production (K MT) Overview (2026) 8
Figure 5 Global HTPB Consumption Split by Application (2026) 9
Figure 6 Global HTPB Market Share by Region (2026) 10
Figure 7 HTPB Manufacturing Process Flow 16
Figure 8 Porter’s Five Forces Analysis 17
Figure 9 Global HTPB Capacity (K MT) and Growth Rate (2021-2031) 19
Figure 10 Global HTPB Production (K MT) and Capacity Utilization (2021-2031) 20
Figure 11 Global HTPB Market Size (Million USD) (2021-2031) 21
Figure 12 Global HTPB Consumption (K MT) (2021-2031) 22
Figure 13 Global HTPB Price Trends (USD/MT) (2021-2031) 23
Figure 14 Global HTPB Consumption Market Share by Application (2021-2031) 24
Figure 15 Adhesive & Sealant Application Market Size (Million USD) (2021-2031) 25
Figure 16 Coating Application Market Size (Million USD) (2021-2031) 27
Figure 17 Casting Elastomer Application Market Size (Million USD) (2021-2031) 29
Figure 18 Others Application Market Size (Million USD) (2021-2031) 31
Figure 19 Global HTPB Production Market Share by Region (2026) 33
Figure 20 North America HTPB Consumption (K MT) and Growth Rate (2021-2031) 35
Figure 21 Europe HTPB Consumption (K MT) and Growth Rate (2021-2031) 38
Figure 22 Asia-Pacific HTPB Consumption (K MT) and Growth Rate (2021-2031) 41
Figure 23 China HTPB Consumption (K MT) (2021-2031) 42
Figure 24 Rest of World HTPB Consumption (K MT) and Growth Rate (2021-2031) 45
Figure 25 Global HTPB Import vs. Export Volume (2021-2026) 46
Figure 26 Global HTPB Market Share by Company (2026) 50
Figure 27 Evonik HTPB Market Share (2021-2026) 57
Figure 28 Cray Valley HTPB Market Share (2021-2026) 61
Figure 29 Idemitsu Kosan HTPB Market Share (2021-2026) 65
Figure 30 Samyang Fine Chemical HTPB Market Share (2021-2026) 69
Figure 31 Resin Solutions LLC HTPB Market Share (2021-2026) 73
Figure 32 Tanyun Aerospace Materials HTPB Market Share (2021-2026) 77
Figure 33 Global HTPB Revenue Forecast (Million USD) (2027-2031) 79

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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