Wire Harness Manufacturing Equipment Global Trends and Outlook 2026-2031
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1. Executive Summary and Industry Overview
The global Wire Harness Manufacturing Equipment market represents a critical, albeit niche, segment within the broader industrial automation and electronics manufacturing landscape. Wire harnesses—often described as the central nervous system of modern machinery—facilitate the transmission of power and signals across various components. Consequently, the equipment used to manufacture these complex assemblies serves as the backbone of supply chains in automotive, aerospace, household appliances, and industrial machinery sectors.
Wire harness manufacturing equipment encompasses a spectrum of machinery designed to automate the cutting, stripping, crimping, sealing, and testing of wires. This industry sits at the intersection of mechanical engineering, precision electronics, pneumatics, and increasingly, artificial intelligence and machine vision. As end-use products become more sophisticated, demanding higher data transmission speeds and power loads, the tolerance for manufacturing errors decreases, necessitating a shift from manual assembly to high-precision automated solutions.
The market is currently undergoing a structural transformation. Historically characterized by labor-intensive processes, particularly in low-cost labor geographies, the sector is experiencing a pivot toward automation. This is driven not only by rising labor costs in traditional manufacturing hubs but also by the technical exigencies of modern applications, such as high-voltage electric vehicle (EV) architectures and miniaturized consumer electronics, which require precision levels unattainable by human hands.
According to current projections, the global market size for wire harness manufacturing equipment is estimated to reach between 1.2 billion and 2.2 billion USD by 2026. Looking further ahead, the industry is anticipated to expand at a Compound Annual Growth Rate (CAGR) ranging from 3.5% to 7.0% through 2031. This growth trajectory reflects a steady demand for replacement cycles, the expansion of the electric vehicle market, and the deepening penetration of automation in emerging economies.
2. Regional Market Analysis
The demand for wire harness manufacturing equipment is geographically distributed, closely mirroring the global footprint of the automotive and electronics manufacturing sectors.
● North America
The North American market is characterized by a strong emphasis on technological innovation and high-value manufacturing. The resurgence of industrial activity, often termed "reshoring," combined with the United States-Mexico-Canada Agreement (USMCA), has revitalized the automotive supply chain in the region. Mexico serves as a primary hub for wire harness assembly (the downstream customer of this equipment), supplying the U.S. automotive giants. Consequently, demand in North America is bifurcated: high-end, fully automated systems are deployed for precision tasks, while significant capital expenditure flows into Mexico to upgrade semi-automated lines. The rapid shift toward EVs by major U.S. OEMs is a primary catalyst for equipment upgrades in this region.
● Asia-Pacific
Asia-Pacific remains the dominant force in the global market, serving as the world's manufacturing floor. China stands out as the largest individual market, driven by its massive automotive industry and its status as a global leader in electric vehicle production. The region is seeing a dual trend: the presence of high-end manufacturing in Japan and South Korea, which utilizes advanced automation from domestic players like ShinMaywa and Japan Automatic Machine, and the rapid modernization of Chinese manufacturers who are transitioning from manual tools to automated systems. Furthermore, Southeast Asian nations such as Vietnam and Thailand are emerging as satellite manufacturing hubs, driving demand for mid-range equipment.
● Europe
Europe represents a mature market with a high degree of automation penetration. The presence of premium automotive manufacturers in Germany, France, and Italy dictates a demand for equipment capable of handling complex, high-reliability harnesses. The European market focuses heavily on Industry 4.0 integration, where equipment must not only process wires but also generate data for traceability and quality control. Eastern Europe acts as the assembly workshop for Western European OEMs, maintaining steady demand for both fully automated and semi-automated crimping systems.
● South America
South America presents a moderate growth outlook. Brazil and Argentina remain the key automotive producers in the region. The market here is price-sensitive, often favoring semi-automated solutions or refurbished equipment over state-of-the-art fully automated lines. However, as global platforms for vehicles are standardized, local manufacturers are gradually facing pressure to upgrade their tooling to meet global quality standards.
● Middle East and Africa (MEA)
The MEA region currently holds the smallest market share but offers specific pockets of opportunity. North African countries, particularly Morocco and Tunisia, have successfully positioned themselves as near-shore wiring harness hubs for the European automotive market. This integration into the European supply chain drives demand for modern manufacturing equipment in the region, although investment decisions are often controlled by European headquarters.
3. Segmentation Analysis: Type and Application
Market development is significantly influenced by the distinct requirements of various machinery types and end-use applications.
● Analysis by Type
* Fully Automated Systems
Fully automated machines, often referred to as Crimp-to-Crimp (C2C) machines, represent the technological zenith of the sector. These systems handle the entire process—feeding, cutting, stripping, crimping, and sometimes tinning or seal insertion—without human intervention. The segment is witnessing the highest growth rate in terms of value. This growth is fueled by the need for high-speed production and the stringent quality requirements of the automotive industry, where a single faulty crimp can lead to critical system failures. The trend is toward machines that can automatically change wire gauges and terminals, reducing downtime.
* Semi-automated Systems
Semi-automated systems require an operator to handle the wire but automate the critical processing step (e.g., stripping or crimping). This segment retains a substantial market share due to its flexibility. In high-mix, low-volume production environments, such as aerospace or specialized industrial machinery, semi-automated benchtop presses are preferred over expensive transfer lines. They offer a balance between capital investment and productivity, making them popular in cost-sensitive developing markets.
* Manual Hand Tools
While the industry is automating, manual hand tools remain essential for repair, prototyping, and extremely low-volume production. However, their share in the broader manufacturing landscape is shrinking relative to automated solutions. The innovation in this segment focuses on ergonomic design and battery-powered assistance to reduce operator fatigue and improve consistency compared to purely mechanical tools.
● Analysis by Application
* Automotive and Transportation
This sector is the undisputed heavyweight, accounting for the majority of market revenue. A modern internal combustion vehicle contains thousands of meters of wiring; an electric vehicle introduces high-voltage orange cables that require specialized heavy-duty processing equipment. The shift to EVs and autonomous driving adds complexity, as these vehicles require coaxial and sensor cables that demand delicate, precise processing. Downstream customers include major harness makers like Aptiv, LEONI, Lear Corporation, Sumitomo Electric, and emerging players like BYD and Luxshare Precision.
* Home Appliances
The "White Goods" sector (washing machines, refrigerators) utilizes simpler harnesses compared to automotive. The focus here is on high-speed, cost-efficient production of standard power cords and internal wiring. Demand is tied closely to housing markets and consumer spending.
* Aerospace and Railway
This segment demands the highest quality standards. Equipment used here must handle specialized insulation materials (like Kapton or Teflon) used in aircraft. While the volume is lower than automotive, the unit price of equipment is often higher due to the need for advanced quality monitoring and traceability features.
* Medical and Industrial
Medical device manufacturing requires extreme precision for micro-cables used in imaging and surgical robotics. The industrial segment covers wiring for robotics, control panels, and power distribution, requiring robust and flexible equipment capable of handling diverse wire gauges.
4. Supply Chain and Value Chain Analysis
The wire harness manufacturing equipment ecosystem is a multi-tiered structure involving component suppliers, equipment manufacturers, harness assemblers, and final OEMs.
● Upstream (Component Providers)
The manufacturers of the equipment rely on high-precision components. Key inputs include servo motors, programmable logic controllers (PLCs), pneumatic cylinders, precision tool steel for crimping applicators, and increasingly, high-resolution cameras and sensors for quality control. The availability and cost of semiconductors and steel directly impact the production lead times and pricing of the equipment.
● Midstream (Equipment Manufacturers)
This layer consists of the companies profiled in this report (e.g., Komax, ShinMaywa). These entities design, assemble, and program the machinery. Value creation here is driven by R&D in mechatronics and software. A significant trend is the vertical integration of software capabilities to offer "smart factory" solutions where machines communicate with Manufacturing Execution Systems (MES).
● Downstream (Harness Manufacturers)
The direct customers are the wire harness manufacturers. This group is highly consolidated, with top-tier players managing global production networks. They operate under intense price pressure from automotive OEMs, which they pass upstream to the equipment manufacturers, demanding higher speeds and lower maintenance costs.
● End Users (OEMs)
Finally, the completed harnesses are installed in vehicles, appliances, or aircraft. While these OEMs do not typically buy the equipment, their design choices (e.g., specifying aluminum wire instead of copper to save weight) dictate the technological roadmap for the equipment manufacturers.
5. Competitive Landscape and Company Profiles
The market is concentrated at the top, with a few global leaders dominating the high-end segment, followed by a fragmented tail of regional players.
● Komax (Switzerland)
Komax is widely recognized as the market leader and the largest provider of wire processing solutions globally. The company focuses heavily on holistic solutions, integrating digital services and networking capability into their machines. Their portfolio covers the entire value chain from cutting to testing. Komax has pursued a strategy of acquisition to consolidate technology, reinforcing its dominant position in Europe and North America.
● ShinMaywa Industries Ltd. (Japan)
As the second-largest player globally, ShinMaywa is the primary competitor to Komax, particularly strong in the Asian markets. The company is renowned for the reliability and speed of its automatic wire processors. ShinMaywa leverages its strong relationships with Japanese automotive OEMs to maintain a technological edge, particularly in miniaturized terminal processing.
● Schäfer Group (Germany)
A significant European player, Schäfer specializes in tooling and machine construction. They are known for high-quality crimp applicators and specialized machinery. Their strength lies in their ability to provide customized solutions for complex mold and connector requirements.
● Japan Automatic Machine Co. Ltd. (JAM)
JAM is a key player in the precision connector and crimping machine market. They often supply both the terminals and the machines to apply them, creating a closed-loop ecosystem that ensures high reliability. Their equipment is highly regarded in the electronics sector.
● Zoller + Fröhlich GmbH (Germany)
Zoller + Fröhlich is a pioneer in ferrule crimping technology and cabinet building automation. While they compete in the general wire processing space, they hold a distinct leadership position in panel building and switchgear manufacturing sectors.
● Metzner Maschinenbau GmbH (Germany)
Metzner focuses on specialized cutting and processing equipment. They are particularly strong in handling difficult materials, such as rubber, corrugated tubes, and high-voltage cables for e-mobility, differentiating them from generalist competitors.
● Chinese Manufacturers (Xiamen Hiprecise, Hacint, Jiangsu Bozhiwang, Wuxi Airstorm)
The market landscape is being reshaped by the rise of Chinese manufacturers. Companies like Xiamen Hiprecise Technology, Hacint Intelligence Technology, Jiangsu Bozhiwang, and Wuxi Airstorm have moved rapidly from low-end copying to developing sophisticated automated systems. They offer competitive pricing and are gaining market share not only in China but in emerging markets in Southeast Asia and South America. Their growth is supported by the massive domestic demand for EV infrastructure and local government support for high-tech manufacturing.
6. Opportunities and Challenges
● Market Drivers and Opportunities
* Electrification of Transport
The transition to Electric Vehicles (EVs) is the single most significant opportunity. EV wiring harnesses differ fundamentally from internal combustion engine harnesses. They require high-voltage shielded cables that are thicker and more difficult to process. This necessitates a new generation of heavy-duty cutting, stripping, and crimping machines, effectively forcing a fleet refresh for harness manufacturers.
* Miniaturization and Signal Integrity
As vehicles and devices become smarter, the demand for high-speed data transmission (ethernet, coax) increases. This requires the processing of smaller, more fragile wires with tighter tolerances. Equipment that can handle these delicate operations with vision-based quality control will see high demand.
* Labor Shortages and Automation
In developed economies and even in traditional low-cost regions like Eastern Europe, labor shortages are acute. Harness manufacturing has traditionally been labor-intensive. The difficulty in recruiting skilled operators is driving manufacturers to invest in fully automated lines that reduce headcount and reliance on manual dexterity.
● Market Challenges and Inhibitors
* Geopolitical and Supply Chain Volatility
The industry depends on global trade. Trade tensions, tariffs, or disruptions in the supply of electronic components (chip shortages) can delay equipment delivery. Furthermore, the decoupling of supply chains (e.g., "China plus one" strategies) forces equipment manufacturers to fragment their support networks.
* High Capital Investment
Fully automated lines represent a massive capital expenditure. For smaller harness shops or in regions with high interest rates and economic uncertainty, the ROI calculation for upgrading to the latest technology can be difficult, slowing down adoption rates.
* Technological Complexity
As machines become more complex, the skill level required to maintain and program them increases. There is a widening gap between the sophistication of the machinery and the technical capability of the maintenance workforce in some manufacturing regions, leading to potential underutilization of advanced features.
1.1 Study Scope 1
1.2 Research Methodology 2
1.2.1 Data Sources 3
1.2.2 Assumptions 5
1.3 Abbreviations and Acronyms 6
Chapter 2 Global Market Executive Summary and Dynamics 7
2.1 Market Size and Growth Prospect 2021-2031 7
2.2 Market Drivers: EV Expansion and Industrial Automation 9
2.3 Market Restraints: High Initial Capital Expenditure 11
2.4 Market Opportunities: Integration of AI and IoT in Assembly 13
2.5 Industry Trends: Transition to Fully Automated Modular Systems 15
Chapter 3 Manufacturing Process and Technology Analysis 17
3.1 Wire Harness Production Flowchart 17
3.2 Cutting, Stripping, and Crimping (CSC) Technology 19
3.3 Ultrasonic Welding vs. Soldering in Wire Harnessing 21
3.4 Quality Control Systems: Vision Inspection and Pull Testing 23
3.5 Patent Analysis and Key Technological Innovations 25
Chapter 4 Global Market by Type 28
4.1 Fully Automated System 28
4.2 Semi-automated System 31
4.3 Manual Hand Tool 34
Chapter 5 Global Market by Application 37
5.1 Automotive and Transportation 37
5.2 Home Appliances 40
5.3 Aerospace and Railway 43
5.4 Medical 46
5.5 Industrial 49
5.6 Others 52
Chapter 6 Global Market by Geography 55
6.1 North America (USA, Canada, Mexico) 55
6.2 Europe (Germany, France, UK, Italy) 58
6.3 Asia-Pacific (China, Japan, South Korea, India, Southeast Asia) 61
6.4 Latin America (Brazil, Argentina) 64
6.5 Middle East and Africa 67
Chapter 7 Supply Chain and Cost Structure Analysis 70
7.1 Wire Harness Equipment Industry Chain Structure 70
7.2 Raw Material Suppliers and Price Trends 72
7.3 Labor Cost and Manufacturing Expenses 74
7.4 Distribution Channels and Logistics 76
Chapter 8 Competitive Landscape 78
8.1 Global Top Players Market Share Analysis 78
8.2 Key Mergers, Acquisitions, and Partnership 80
8.3 Benchmarking of Product Portfolio 82
Chapter 9 Key Company Profiles 84
9.1 Komax 84
9.1.1 Enterprise Introduction 84
9.1.2 SWOT Analysis 85
9.1.3 Komax Wire Harness Equipment Revenue, Cost and Gross Profit Margin (2021-2026) 86
9.1.4 R&D Investment and Digital Transformation Strategy 88
9.2 ShinMaywa Industries Ltd. 89
9.2.1 Enterprise Introduction 89
9.2.2 SWOT Analysis 90
9.2.3 ShinMaywa Wire Harness Equipment Revenue, Cost and Gross Profit Margin (2021-2026) 91
9.2.4 Global Service Network and Maintenance Strategy 92
9.3 Japan Automatic Machine Co. Ltd. 93
9.3.1 Enterprise Introduction 93
9.3.2 SWOT Analysis 94
9.3.3 JAM Wire Harness Equipment Revenue, Cost and Gross Profit Margin (2021-2026) 95
9.3.4 Precision Component Integration Analysis 96
9.4 Schäfer Group 97
9.4.1 Enterprise Introduction 97
9.4.2 SWOT Analysis 98
9.4.3 Schäfer Wire Harness Equipment Revenue, Cost and Gross Profit Margin (2021-2026) 99
9.4.4 European Market Expansion Strategy 100
9.5 Zoller + Fröhlich GmbH 101
9.5.1 Enterprise Introduction 101
9.5.2 SWOT Analysis 102
9.5.3 Z+F Wire Harness Equipment Revenue, Cost and Gross Profit Margin (2021-2026) 103
9.6 Metzner Maschinenbau GmbH 104
9.6.1 Enterprise Introduction 104
9.6.2 SWOT Analysis 105
9.6.3 Metzner Wire Harness Equipment Revenue, Cost and Gross Profit Margin (2021-2026) 106
9.7 Xiamen Hiprecise Technology Co. Ltd. 107
9.7.1 Enterprise Introduction 107
9.7.2 SWOT Analysis 108
9.7.3 Hiprecise Wire Harness Equipment Revenue, Cost and Gross Profit Margin (2021-2026) 109
9.8 Hacint Intelligence Technology Co. Ltd. 110
9.8.1 Enterprise Introduction 110
9.8.2 SWOT Analysis 111
9.8.3 Hacint Wire Harness Equipment Revenue, Cost and Gross Profit Margin (2021-2026) 112
9.9 Jiangsu Bozhiwang Automation Equipment CO. Ltd 113
9.9.1 Enterprise Introduction 113
9.9.2 SWOT Analysis 114
9.9.3 Bozhiwang Wire Harness Equipment Revenue, Cost and Gross Profit Margin (2021-2026) 115
9.9.4 Product Versatility and Client Portfolio 116
9.10 Wuxi Airstorm Technology Co. Ltd. 117
9.10.1 Enterprise Introduction 117
9.10.2 SWOT Analysis 118
9.10.3 Airstorm Wire Harness Equipment Revenue, Cost and Gross Profit Margin (2021-2026) 119
9.10.4 Strategic Partnership and Market Positioning 120
Chapter 10 Global Market Forecast 2027-2031 121
10.1 Global Market Size Forecast by Region 121
10.2 Global Market Size Forecast by Type 123
10.3 Global Market Size Forecast by Application 125
Table 2 Global Wire Harness Manufacturing Equipment Market Size by Type (USD Million) 2021-2026 28
Table 3 Global Wire Harness Manufacturing Equipment Market Size by Type (USD Million) 2027-2031 29
Table 4 Global Wire Harness Manufacturing Equipment Market Size by Application (USD Million) 2021-2026 37
Table 5 Global Wire Harness Manufacturing Equipment Market Size by Application (USD Million) 2027-2031 38
Table 6 North America Market Size by Country (USD Million) 2021-2031 57
Table 7 Europe Market Size by Country (USD Million) 2021-2031 60
Table 8 Asia-Pacific Market Size by Country (USD Million) 2021-2031 63
Table 9 Production Cost Analysis of Automated Crimping Machines 73
Table 10 Global Top Manufacturers Revenue Ranking 2026 78
Table 11 Komax Wire Harness Equipment Revenue, Cost and Gross Profit Margin (2021-2026) 86
Table 12 ShinMaywa Wire Harness Equipment Revenue, Cost and Gross Profit Margin (2021-2026) 91
Table 13 JAM Wire Harness Equipment Revenue, Cost and Gross Profit Margin (2021-2026) 95
Table 14 Schäfer Wire Harness Equipment Revenue, Cost and Gross Profit Margin (2021-2026) 99
Table 15 Zoller + Fröhlich Wire Harness Equipment Revenue, Cost and Gross Profit Margin (2021-2026) 103
Table 16 Metzner Wire Harness Equipment Revenue, Cost and Gross Profit Margin (2021-2026) 106
Table 17 Hiprecise Wire Harness Equipment Revenue, Cost and Gross Profit Margin (2021-2026) 109
Table 18 Hacint Wire Harness Equipment Revenue, Cost and Gross Profit Margin (2021-2026) 112
Table 19 Bozhiwang Wire Harness Equipment Revenue, Cost and Gross Profit Margin (2021-2026) 115
Table 20 Airstorm Wire Harness Equipment Revenue, Cost and Gross Profit Margin (2021-2026) 119
Table 21 Global Market Size Forecast by Type (USD Million) 2027-2031 124
Table 22 Global Market Size Forecast by Application (USD Million) 2027-2031 126
Figure 1 Wire Harness Manufacturing Equipment Research Methodology 2
Figure 2 Global Market Revenue (USD Million) and Growth Rate 2021-2031 7
Figure 3 Global Wire Harness Manufacturing Equipment Market Share by Type in 2026 29
Figure 4 Fully Automated System Revenue Growth (USD Million) 2021-2031 30
Figure 5 Semi-automated System Revenue Growth (USD Million) 2021-2031 32
Figure 6 Manual Hand Tool Market Revenue Trend 2021-2031 35
Figure 7 Automotive and Transportation Segment Market Share 2026 38
Figure 8 Home Appliances Segment Revenue Growth (USD Million) 2021-2031 41
Figure 9 Aerospace and Railway Segment Revenue Growth (USD Million) 2021-2031 44
Figure 10 Medical Equipment Segment Market Share 2026 47
Figure 11 Industrial Application Segment Revenue Growth (USD Million) 2021-2031 50
Figure 12 North America Wire Harness Equipment Market Revenue 2021-2031 56
Figure 13 Europe Wire Harness Equipment Market Revenue 2021-2031 59
Figure 14 Asia-Pacific Wire Harness Equipment Market Revenue 2021-2031 62
Figure 15 China Wire Harness Equipment Market Share and Growth 63
Figure 16 Latin America Market Revenue Growth (USD Million) 65
Figure 17 Middle East and Africa Market Revenue Growth (USD Million) 68
Figure 18 Industry Chain Diagram of Wire Harness Manufacturing 71
Figure 19 Competitive Landscape: Global Top 5 Players Revenue Share 2026 79
Figure 20 Komax Wire Harness Equipment Market Share (2021-2026) 87
Figure 21 ShinMaywa Wire Harness Equipment Market Share (2021-2026) 91
Figure 22 JAM Wire Harness Equipment Market Share (2021-2026) 95
Figure 23 Schäfer Wire Harness Equipment Market Share (2021-2026) 99
Figure 24 Z+F Wire Harness Equipment Market Share (2021-2026) 103
Figure 25 Metzner Wire Harness Equipment Market Share (2021-2026) 106
Figure 26 Hiprecise Wire Harness Equipment Market Share (2021-2026) 109
Figure 27 Hacint Wire Harness Equipment Market Share (2021-2026) 112
Figure 28 Bozhiwang Wire Harness Equipment Market Share (2021-2026) 115
Figure 29 Airstorm Wire Harness Equipment Market Share (2021-2026) 119
Figure 30 Global Market Size Forecast by Region (USD Million) 2027-2031 122
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |