Surge Arrester Market: Global Industry Outlook, Growth Trends, and Competitive Landscape
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Industry and Product Overview
A surge arrester is a critical protective device installed in electrical power systems to safeguard equipment from the damaging effects of transient overvoltages. These overvoltages, often referred to as surges, can be caused by external events such as lightning strikes or internal system events like switching operations. The primary function of a surge arrester is to provide a low-impedance path to the ground for the surge current, effectively limiting the voltage to a safe level and protecting expensive infrastructure such as transformers, motors, and switchgear. Once the surge has passed, the arrester must immediately return to its high-insulation state to prevent the flow of normal power frequency current to the ground.
The global surge arrester market is a vital segment of the broader electrical infrastructure industry, characterized by steady growth driven by the need for grid reliability and the protection of increasingly sensitive electronic equipment. The economic stakes are significant; globally, lightning strikes cause billions of dollars in damage to electrical and related infrastructure annually. In the United States alone, property insurance claims related to lightning damage exceeded 500 million USD in 2025. This underscores the essential nature of surge protection in both developed and emerging economies.
The market size for surge arresters is estimated to reach between 1.8 billion USD and 3.5 billion USD in the year 2026. As utilities and industrial operators continue to invest in hardening their electrical networks against climatic events and operational transients, the market is projected to expand further. Between 2026 and 2031, the industry is expected to achieve a Compound Annual Growth Rate (CAGR) ranging from 2.1% to 3.8%. This growth is supported by the ongoing global energy transition, which involves the integration of renewable energy sources and the expansion of high-voltage transmission networks.
Regional Market Analysis
● The Asia-Pacific region is estimated to command the largest share of the global surge arrester market, ranging from 35% to 45%. This dominance is primarily driven by massive infrastructure investments in China, India, and Southeast Asian nations. In China, the continued development of Ultra-High Voltage (UHV) transmission lines to transport power from inland renewable sources to coastal load centers requires sophisticated, high-capacity surge arresters. India is also a major growth engine, with aggressive grid expansion and rural electrification programs. The presence of major Japanese manufacturers such as Meidensha, Mitsubishi Electric, and Toshiba further strengthens the regional ecosystem.
● North America is projected to hold a market share ranging between 25% and 35%. The market in this region is characterized by a high volume of replacement and retrofit activities aimed at modernizing aging electrical grids. The emphasis on grid resiliency is a major driver, as utilities seek to minimize outages caused by severe weather and lightning. A notable trend in the North American landscape is the strategic focus on repair and contractor solutions. For instance, in October 2025, Dallas-based CSW Industrials acquired Motors and Armatures Parts (MARS Parts) for 650 million USD. While MARS Parts is a distributor of HVAC/R parts, the acquisition highlights the strategic value of the repair and maintenance market, which is equally critical for electrical components like surge arresters in the North American utility and industrial sectors.
● Europe is estimated to account for a market share between 20% and 30%. The European market is highly focused on innovation and the integration of surge protection into modern building management and distribution systems. On October 1, 2025, Schneider Electric launched a new generation of surge protection devices (SPDs) in the UK, specifically designed for direct integration with UK-style fishbone distribution boards. This development represents a significant step in enhancing safety and convenience for residential and commercial installations, allowing for compact and cost-effective protection against transient overvoltages. Additionally, Europe's aggressive push for renewable energy requires specialized surge protection for wind and solar farms.
● The Middle East and Africa (MEA) region is estimated to hold a market share of 5% to 10%. Growth in this region is tied to the expansion of power generation capacity and the development of new industrial zones. In the Middle East, high-temperature environments and the need for desalination and oil and gas infrastructure drive the demand for robust, high-performance arresters. In Africa, the focus is on building basic power transmission infrastructure and increasing the reliability of existing urban grids.
● South America is projected to possess a market share ranging from 5% to 10%. Brazil and Chile are the primary contributors to this market, with significant investments in both mining infrastructure and renewable energy. The region's geography, particularly in areas with high lightning activity, makes surge arresters an indispensable component for both utility operators and the large-scale industrial sector.
Application and Segmentation Analysis
● Utilities represent the largest application segment for surge arresters. This includes high-voltage transmission networks and medium-to-low-voltage distribution systems operated by power companies. Surge arresters in this segment are essential for protecting multi-million dollar assets like power transformers. As grids become more complex with the addition of distributed energy resources, the need for coordinated surge protection across the entire network increases. Digitalization is also a key trend here, with utilities increasingly looking for arresters with monitoring capabilities that can provide data on leakage currents and surge counts.
● Industries constitute a significant portion of the market, encompassing manufacturing plants, oil and gas facilities, and chemical processing units. Industrial operations are highly sensitive to power quality and transients, which can cause equipment failure and costly production downtime. Innovation in this space is ongoing; on March 13, 2026, TDK unveiled its MT40 series of ThermoFuse varistors, aimed specifically at industrial and infrastructure electronics. These components combine high surge capability with integrated safety features in a compact form factor, simplifying the design of robust protection for engineers and improving system reliability.
● Transportation is a critical and growing application segment, particularly in the context of rail electrification and urban transit systems. Electric locomotives and metro cars rely on overhead catenary lines which are highly susceptible to lightning strikes. Surge arresters are used both on the rolling stock and at traction substations to ensure continuous service and protect the sophisticated electronics used in modern transit systems. As more countries invest in high-speed rail to reduce transportation-related carbon emissions, the demand for specialized surge protection in this sector is expected to rise.
Value Chain and Industry Structure Analysis
The value chain of the surge arrester industry is a specialized sequence that begins with the sourcing of high-purity raw materials. The most critical component is the varistor block, typically made from Zinc Oxide (ZnO) mixed with other metal oxide additives. The performance of a surge arrester is fundamentally determined by the quality and non-linear characteristics of these ZnO discs. Other key materials include high-grade aluminum for electrodes and housing materials such as porcelain or high-performance polymers (silicone rubber).
The manufacturing stage involves the precision sintering of ZnO discs followed by the assembly of the arrester column. Modern arresters increasingly use polymeric housings rather than traditional porcelain because polymers are lighter, more resistant to vandalism, and offer better safety performance in the event of an internal failure. Advanced testing is a core part of the manufacturing process, where arresters are subjected to high-voltage impulses and thermal stability tests to ensure they meet international standards such as IEC or IEEE.
The distribution and service phase involves a mix of direct sales to large utilities and sales through specialized electrical distributors. The industry structure is characterized by a group of large, global conglomerates that provide integrated power solutions, alongside specialized manufacturers that focus primarily on protection devices. The downstream segment includes electrical contractors and utility engineers who specify and install the devices. The move toward smart grids is also encouraging the development of monitoring services, where third-party firms or original equipment manufacturers provide real-time data on the health and performance of installed surge arresters.
Key Market Players and Company Developments
● Hitachi operates as a dominant force in the global energy sector, particularly through its Hitachi Energy division. The company provides a comprehensive portfolio of high-voltage surge arresters that are used in some of the world's most demanding power transmission projects. Hitachi focuses on extreme reliability and has been at the forefront of developing arresters for UHVDC (Ultra-High Voltage Direct Current) applications, which are essential for long-distance power transport.
● ABB is a pioneering technology leader that serves utilities, industry, and transport globally. ABB’s surge arrester products are known for their technical excellence and are designed to provide superior protection for power transformers and switchgear. The company emphasizes digital integration, offering solutions that allow operators to monitor the condition of their arresters remotely, thereby improving grid maintenance and uptime.
● Siemens Energy is a major player in the surge arrester market, providing solutions that span the entire energy value chain. Their arresters are utilized in transmission and distribution networks worldwide, with a strong focus on sustainability and efficiency. Siemens Energy is active in the development of arresters for offshore wind applications, where equipment must withstand highly corrosive environments while maintaining high performance.
● General Electric (GE Vernova) provides a robust range of surge protection solutions through its Grid Solutions business. GE’s arresters are widely deployed across North America and international markets, protecting critical utility assets. The company focuses on material science innovation to enhance the durability and energy-handling capacity of its metal oxide varistors.
● Eaton is a leading power management company that provides surge arresters for a wide variety of industrial, commercial, and utility applications. Eaton’s products are particularly strong in the North American distribution market. The company focuses on providing easy-to-install, reliable protection that helps customers manage their electrical systems more safely and efficiently.
● Hubbell is a significant manufacturer of electrical and electronic products for a broad range of non-residential and residential construction, industrial, and utility applications. Through its Hubbell Power Systems division, the company offers a comprehensive line of surge arresters, including the popular Ohio Brass brand. Hubbell is known for its high-quality polymer-housed arresters used in distribution networks.
● CG Power (CG Power and Industrial Solutions) is a prominent manufacturer of electrical equipment based in India with a global presence. The company provides a range of lightning arresters for various voltage levels, supporting the massive expansion of the power grid in South Asia and other emerging markets. Their products are valued for being both technically sound and cost-competitive.
● Schneider Electric is a global leader in the digital transformation of energy management and automation. The company provides surge protection solutions across the entire residential, commercial, and industrial spectrum. Its recent launch of the plug-on SPD for the UK fishbone distribution board illustrates its focus on localizing innovation to meet specific regional installation standards and improving the speed of deployment for contractors.
● Meidensha is a Japanese manufacturer with a deep legacy in heavy electrical equipment. The company was a pioneer in the commercialization of Zinc Oxide surge arresters. Meidensha continues to be a technical leader, providing high-performance arresters for utilities and industrial plants, with a strong emphasis on the Asian market and high-reliability Japanese infrastructure.
● Mitsubishi Electric is a global leader in the manufacture and sale of electrical and electronic equipment. Within the surge arrester market, Mitsubishi Electric provides high-reliability solutions for power systems, including specialized arresters for railway applications and high-voltage transmission. Their focus on precision engineering ensures that their products perform consistently under harsh electrical conditions.
● Toshiba is a diversified electronics and electrical equipment manufacturer that provides advanced surge protection solutions. Toshiba’s surge arresters are integrated into large-scale power systems and industrial facilities. The company leverages its expertise in material science and power electronics to deliver arresters that offer high energy absorption and long-term stability.
Market Opportunities
● The rapid expansion of renewable energy infrastructure presents a major opportunity for the surge arrester market. Wind turbines and solar arrays are often located in open, elevated, or exposed areas that are highly susceptible to lightning. Protecting these assets requires specialized surge arresters that can handle the unique electrical characteristics of renewable energy systems, including the DC-side protection of solar inverters.
● The global trend toward grid modernization and the implementation of smart grids creates a demand for intelligent surge protection. There is an increasing opportunity for manufacturers to integrate sensors and communication modules into surge arresters. These "smart" arresters can provide real-time alerts on surge events and leakage current changes, allowing utilities to perform condition-based maintenance and replace units before they fail.
● Massive investments in electric vehicle (EV) charging infrastructure and high-speed rail systems offer new growth avenues. EV charging stations are sensitive to grid transients and require robust surge protection to prevent damage to the vehicles and the charging equipment. Similarly, the electrification of railways worldwide drives the need for high-performance traction-class surge arresters.
Market Challenges
● Volatility in the price of raw materials, particularly zinc and high-grade aluminum, poses a challenge to manufacturer profit margins. Zinc is the primary component of the varistor discs that are the heart of the arrester. Significant price fluctuations in the global metals market can lead to unpredictable manufacturing costs and pricing pressures.
● Ensuring long-term reliability in increasingly harsh environmental conditions is a persistent challenge. As climate change leads to more frequent and severe weather events, surge arresters are being subjected to higher thermal stresses and more frequent lightning activity. Manufacturers must continuously innovate in material science to ensure that polymeric housings and ZnO discs can maintain their performance over a 20-to-30-year lifespan in extreme conditions.
● Regulatory and standards compliance across different global markets adds complexity to product development. Manufacturers must navigate various international and regional standards, such as IEC, IEEE, and various national certifications. Adapting product designs to meet these differing technical requirements while maintaining a competitive cost structure requires significant engineering and administrative overhead.
1.1 Study Scope 1
1.2 Research Methodology 2
1.2.1 Data Sources 3
1.2.2 Assumptions 5
1.3 Abbreviations and Acronyms 6
Chapter 2 Global Surge Arrester Market Overview 7
2.1 Global Surge Arrester Market Size and Market Volume (2021-2031) 7
2.2 Global Surge Arrester Production Process and Component Assembly 10
2.3 Global Surge Arrester Technology and Patent Analysis 12
Chapter 3 Global Surge Arrester Market by Product Type 14
3.1 Surge Arrester Product Classification 14
3.1.1 Polymeric Surge Arresters 14
3.1.2 Porcelain Surge Arresters 15
3.2 Global Surge Arrester Market Volume by Type (2021-2031) 17
3.3 Global Surge Arrester Market Size by Type (2021-2031) 19
3.4 Global Surge Arrester Price Trends by Type (2021-2031) 21
Chapter 4 Global Surge Arrester Market by Application 23
4.1 Utilities 23
4.2 Industries 25
4.3 Transportation 27
4.4 Global Surge Arrester Market Volume by Application (2021-2031) 29
4.5 Global Surge Arrester Market Size by Application (2021-2031) 31
Chapter 5 Surge Arrester Industrial Chain and Value Chain Analysis 33
5.1 Surge Arrester Industry Chain Overview 33
5.2 Upstream Raw Materials Market Analysis (Zinc Oxide Varistors, Housing Materials) 35
5.3 Midstream Manufacturing and Testing Analysis 37
5.4 Downstream Power Grid and Industrial Marketing Channels 39
5.5 Surge Arrester Value Chain Analysis 41
5.6 Impact of Metal Price Fluctuations on Production Costs 43
Chapter 6 Global Surge Arrester Market by Key Regions 45
6.1 Global Surge Arrester Market Size by Key Regions (2021-2031) 45
6.2 Global Surge Arrester Market Volume by Key Regions (2021-2031) 47
6.3 North America Surge Arrester Market Analysis 49
6.4 Europe Surge Arrester Market Analysis 51
6.5 Asia-Pacific Surge Arrester Market Analysis 54
6.5.1 China 55
6.5.2 Japan 56
6.5.3 South Korea 57
6.5.4 Taiwan (China) 58
6.5.5 India 59
6.6 Latin America Surge Arrester Market Analysis 60
6.7 Middle East and Africa Surge Arrester Market Analysis 61
Chapter 7 Global Surge Arrester Import and Export Analysis 63
7.1 Global Surge Arrester Import Volume and Value by Key Regions (2021-2031) 63
7.2 Global Surge Arrester Export Volume and Value by Key Regions (2021-2031) 64
7.3 Global Trade Policies and Grid Safety Standards 65
Chapter 8 Surge Arrester Competitive Landscape 67
8.1 Global Surge Arrester Market Share by Manufacturers (2021-2026) 67
8.2 Global Surge Arrester Revenue and Sales by Manufacturers (2021-2026) 69
8.3 Industry Concentration Ratio Analysis 71
8.4 Strategic Mergers, Acquisitions, and Capacity Expansions 73
Chapter 9 Key Surge Arrester Manufacturers Profile 75
9.1 Hitachi 75
9.1.1 Corporate Introduction 75
9.1.2 SWOT Analysis 76
9.1.3 Hitachi Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 77
9.1.4 Market Share Analysis 78
9.1.5 R&D Investment and Energy Solutions 79
9.2 ABB 80
9.2.1 Corporate Introduction 80
9.2.2 SWOT Analysis 81
9.2.3 ABB Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 82
9.2.4 Market Share Analysis 83
9.3 Siemens Energy 85
9.3.1 Corporate Introduction 85
9.3.2 SWOT Analysis 86
9.3.3 Siemens Energy Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 87
9.3.4 Market Share Analysis 88
9.4 General Electric (GE) 90
9.4.1 Corporate Introduction 90
9.4.2 SWOT Analysis 91
9.4.3 GE Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 92
9.4.4 Market Share Analysis 93
9.5 Eaton 95
9.5.1 Corporate Introduction 95
9.5.2 SWOT Analysis 96
9.5.3 Eaton Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 97
9.5.4 Market Share Analysis 98
9.6 Hubbell 100
9.6.1 Corporate Introduction 100
9.6.2 SWOT Analysis 101
9.6.3 Hubbell Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 102
9.6.4 Market Share Analysis 103
9.7 CG Power 105
9.7.1 Corporate Introduction 105
9.7.2 SWOT Analysis 106
9.7.3 CG Power Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 107
9.7.4 Market Share Analysis 108
9.8 Schneider Electric 110
9.8.1 Corporate Introduction 110
9.8.2 SWOT Analysis 111
9.8.3 Schneider Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 112
9.8.4 Market Share Analysis 113
9.9 Meidensha 115
9.9.1 Corporate Introduction 115
9.9.2 SWOT Analysis 116
9.9.3 Meidensha Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 117
9.9.4 Market Share Analysis 118
9.10 Mitsubishi Electric 120
9.10.1 Corporate Introduction 120
9.10.2 SWOT Analysis 121
9.10.3 Mitsubishi Electric Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 122
9.10.4 Market Share Analysis 123
9.11 Toshiba 125
9.11.1 Corporate Introduction 125
9.11.2 SWOT Analysis 126
9.11.3 Toshiba Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 127
9.11.4 Market Share Analysis 128
Chapter 10 Global Surge Arrester Market Dynamics 130
10.1 Market Drivers 130
10.2 Market Restraints 132
10.3 Market Opportunities 133
10.4 Technological and Industry Trends 134
Chapter 11 Research Conclusions 136
Table 2 Key Patents in Global Surge Arrester Industry 13
Table 3 Global Surge Arrester Market Volume by Type (2021-2031) 17
Table 4 Global Surge Arrester Market Size by Type (2021-2031) 19
Table 5 Global Surge Arrester Price Trends by Type (USD/Unit) (2021-2031) 21
Table 6 Global Surge Arrester Market Volume by Application (2021-2031) 29
Table 7 Global Surge Arrester Market Size by Application (2021-2031) 31
Table 8 Upstream Material Suppliers for Surge Arrester Components 36
Table 9 Global Surge Arrester Market Size by Key Regions (2021-2031) 45
Table 10 Global Surge Arrester Market Volume by Key Regions (2021-2031) 47
Table 11 Global Surge Arrester Import and Export Volume (2021-2031) 64
Table 12 Global Surge Arrester Revenue by Manufacturers (2021-2026) 69
Table 13 Global Surge Arrester Sales by Manufacturers (2021-2026) 70
Table 14 Hitachi Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 77
Table 15 ABB Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 82
Table 16 Siemens Energy Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 87
Table 17 GE Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 92
Table 18 Eaton Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 97
Table 19 Hubbell Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 102
Table 20 CG Power Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 107
Table 21 Schneider Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 112
Table 22 Meidensha Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 117
Table 23 Mitsubishi Electric Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 122
Table 24 Toshiba Surge Arrester Sales, Price, Cost and Gross Profit Margin (2021-2026) 127
Figure 1 Global Surge Arrester Market Size (USD Million) YoY Growth (2021-2031) 7
Figure 2 Global Surge Arrester Market Volume (K Units) YoY Growth (2021-2031) 9
Figure 3 Surge Arrester Assembly and Testing Flowchart 11
Figure 4 Global Surge Arrester Market Volume Share by Type (2026) 18
Figure 5 Global Surge Arrester Market Size Share by Type (2026) 20
Figure 6 Global Surge Arrester Market Volume Share by Application (2026) 30
Figure 7 Global Surge Arrester Market Size Share by Application (2026) 32
Figure 8 Surge Arrester Industry Chain Diagram 34
Figure 9 Global Surge Arrester Market Size Share by Key Regions (2026) 46
Figure 10 Global Surge Arrester Market Volume Share by Key Regions (2026) 48
Figure 11 Global Surge Arrester Market Share by Manufacturers in 2025 68
Figure 12 Hitachi Surge Arrester Market Share (2021-2026) 78
Figure 13 ABB Surge Arrester Market Share (2021-2026) 83
Figure 14 Siemens Energy Surge Arrester Market Share (2021-2026) 88
Figure 15 GE Surge Arrester Market Share (2021-2026) 93
Figure 16 Eaton Surge Arrester Market Share (2021-2026) 98
Figure 17 Hubbell Surge Arrester Market Share (2021-2026) 103
Figure 18 CG Power Surge Arrester Market Share (2021-2026) 108
Figure 19 Schneider Surge Arrester Market Share (2021-2026) 113
Figure 20 Meidensha Surge Arrester Market Share (2021-2026) 118
Figure 21 Mitsubishi Electric Surge Arrester Market Share (2021-2026) 123
Figure 22 Toshiba Surge Arrester Market Share (2021-2026) 128
Figure 23 Future Market Trends of Surge Arresters 135
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |