Global Polyolefin Dispersion Market: Industry Analysis, Application Trends, and Strategic Forecast
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The global industrial and consumer markets are currently navigating a massive paradigm shift toward sustainable, high-performance materials. Within this sweeping transformation, the Polyolefin Dispersion market has emerged as a critical, high-value segment within the specialty chemicals and advanced materials industry. Polyolefin dispersions act as highly specialized, water-based formulations that allow the functional properties of polyolefin polymers (such as polyethylene and polypropylene) to be applied in a liquid state. Operating primarily as advanced additives for printing inks, high-performance coatings, and heat sealants, these dispersions have become indispensable in modern manufacturing. They impart essential characteristics such as water resistance, chemical inertness, excellent adhesion, and low-temperature heat sealability to a wide variety of substrates, fundamentally upgrading the performance of the end products.
The global market for Polyolefin Dispersion is experiencing a period of steady, strategic expansion. Projections indicate that the market size will reach a valuation ranging from 150 to 300 million USD by the year 2026. Over the subsequent forecast period extending to 2031, the industry is anticipated to expand at a compound annual growth rate (CAGR) ranging between 3.2% and 6.2%. This growth trajectory is deeply intertwined with the macro-economic expansion of the global packaging industry. According to estimates by the World Packaging Organization (WPO), the broader Packaging Market size is estimated at USD 1.14 trillion in 2024, and is expected to reach an impressive USD 1.38 trillion by 2029, growing at a CAGR of 3.89% during that period.
Within this massive trillion-dollar ecosystem, polyolefin dispersions are particularly tied to the flexible packaging sector. Investment banking firm HYDE PARK CAPITAL identifies flexible packaging, which deals heavily with advanced plastic and engineered paper products, as one of the fastest-growing subsets of the global packaging industry. Driven by continuously increasing global demand for packaged food, beverages, and convenience products, the global flexible packaging market was valued at 231.0 billion USD and is expected to surge to 373.0 billion USD by 2030. Polyolefin dispersions act as the invisible technological enablers of this growth, allowing flexible packaging to achieve the necessary barrier properties, vibrant printability through advanced ink additives, and secure closures via heat sealants, all while migrating away from volatile organic compounds (VOCs) and environmentally harmful solvent-based systems.
REGIONAL MARKET DYNAMICS
The geographic distribution of the Polyolefin Dispersion market is highly reflective of global shifts in consumer spending, urbanization, and the localization of advanced packaging and textile manufacturing.
• Asia-Pacific (APAC) Market
The APAC region operates as the primary engine for global polyolefin dispersion consumption, holding an estimated market share ranging from 35% to 45%, with a robust projected growth rate between 4.5% and 7.0%. This dominance is heavily anchored by the presence of massive manufacturing hubs in China, India, Japan, and South Korea. Rapid urbanization and the explosive growth of middle-class consumer bases in these nations have driven unprecedented demand for packaged foods, quick-serve restaurant infrastructure, and personal care products. The booming e-commerce and food delivery sectors in China and India demand massive volumes of flexible packaging, thereby driving the consumption of heat sealants and coating additives. Furthermore, the region benefits from advanced electronics and industrial manufacturing ecosystems in locations such as Taiwan, China, which drive specialized demand for high-end functional coatings and advanced printing ink formulations used in consumer electronics packaging and protective industrial films.
• North America Market
The North American region represents a highly mature, heavily consolidated market, holding an estimated share of 25% to 35% and projected to grow at a rate between 2.5% and 5.0%. Demand in the United States and Canada is largely sustained by a deeply entrenched fast-food culture and a massive retail sector that heavily utilizes quick-serve packaging and food service products. Furthermore, North America possesses a massive commercial real estate and residential housing market, which drives significant demand for carpet backing applications. Polyolefin dispersions are increasingly utilized in the US carpet industry to enhance tuft bind and replace traditional, less environmentally friendly latex backings. The market in this region is also characterized by highly stringent Food and Drug Administration (FDA) regulations regarding food contact materials, forcing converters to adopt premium, highly purified aqueous polyolefin systems.
• European Market
Europe accounts for an estimated 20% to 30% of the global market share, with a steady growth rate ranging from 2.0% to 4.5%. The European market dynamics are fundamentally shaped by the world's most aggressive environmental and sustainability frameworks, heavily influenced by the European Green Deal and stringent European Food Safety Authority (EFSA) regulations. The region is actively phasing out per- and polyfluoroalkyl substances (PFAS) and heavily restricting solvent-based coatings to minimize VOC emissions. Consequently, European packaging converters and ink formulators are rapidly transitioning to water-based polyolefin dispersions. Additionally, Europe leads the world in the adoption of recyclable artificial turf for sports tracks and fields. The push to eliminate microplastics and non-recyclable synthetic rubbers from sports pitches is driving massive regional demand for polyolefin-based backing systems that allow the entire turf structure to be recycled.
• South America Market
The South American market occupies a developing position, holding an estimated share between 4% and 8%, with growth projections ranging from 3.0% to 5.5%. Demand in this region is concentrated in Brazil and Argentina, driven primarily by their massive agricultural and food export industries, which require robust flexible packaging solutions. The gradual modernization of the retail sector and the rising penetration of fast-food chains are expected to foster a steady increase in the consumption of polyolefin dispersions for paper coatings and heat sealants over the forecast period.
• Middle East and Africa (MEA) Market
The MEA region represents a smaller but strategically important market, with an estimated share of 3% to 7% and a growth rate between 3.5% and 6.0%. The wealthy Gulf Cooperation Council (GCC) nations are heavily investing in retail infrastructure, premium food service, and major sporting infrastructure. The construction of world-class stadiums and sports facilities across the Middle East drives localized demand for high-performance artificial turf utilizing advanced polyolefin dispersion backings to withstand extreme climate conditions.
MARKET SEGMENTATION ANALYSIS
• Segmentation by Application: Food Service
The food service industry is undergoing a massive transformation driven by consumer convenience and the rise of food delivery platforms. In this segment, polyolefin dispersions are extensively used as highly effective barriers and heat sealants applied to paperboards, wrappers, and specialized containers. Traditionally, food service items utilized wax or fluorochemicals to achieve grease and moisture resistance. However, growing health concerns and regulatory bans on hazardous chemicals have forced the industry to pivot. Aqueous polyolefin dispersions offer an exceptionally safe, FDA-compliant alternative, providing robust water and oil repellency while ensuring that the food packaging remains perfectly sealed during transit to prevent contamination and temperature loss.
• Segmentation by Application: Quick Serve Packaging
Quick Serve Packaging requires high-speed manufacturing and instantaneous functionality. Polyolefin dispersions act as the foundational chemistry for the heat sealants used in fast-food wrappers, disposable cups, and condiment pouches. The primary developmental trend in this segment is the demand for low-temperature heat sealing. Formulators are continuously refining polyolefin dispersions to activate and seal at lower temperatures, which dramatically increases the speed of the packaging lines for converters, reduces energy consumption, and prevents thermal damage to sensitive internal packaging layers.
• Segmentation by Application: Hygiene and Personal Care
The hygiene and personal care segment encompasses products such as baby diapers, feminine hygiene products, and adult incontinence items, which rely heavily on specialized flexible packaging and non-woven fabrics. Polyolefin dispersions are utilized here as additives in the printing inks used for the outer packaging, ensuring the inks are highly resistant to rubbing, moisture, and chemical degradation from the enclosed products. Furthermore, these dispersions are increasingly applied as ultra-soft binders for non-woven textiles, providing the necessary structural integrity without compromising the tactile softness required for direct skin contact.
• Segmentation by Application: Artificial Turf and Sport Tracks
The global sports infrastructure industry is aggressively seeking sustainable alternatives to legacy materials. Historically, artificial turf blades (made of polyethylene or polypropylene) were bound to the primary backing using styrene-butadiene rubber (SBR) latex or polyurethane. This mixed-material construction made end-of-life recycling virtually impossible. Polyolefin dispersions have revolutionized this segment by serving as a high-performance, water-based backing binder. Because the turf blades and the new dispersion backing are both derived from polyolefin chemistry, the entire turf system becomes a mono-material structure, allowing it to be easily melted down and fully recycled at the end of its lifecycle.
• Segmentation by Application: Carpet Backing
Similar to artificial turf, the commercial and residential carpet industry utilizes polyolefin dispersions to achieve superior structural integrity. Applied as a pre-coat or primary backing adhesive, these dispersions lock the carpet fibers into place, providing excellent tuft bind strength and protecting against delamination. The trend here is heavily weighted toward indoor air quality and sustainability. Water-based polyolefin dispersions emit virtually zero VOCs compared to traditional solvent-based or heavy latex backings, making them highly desirable for green building certifications and modern commercial real estate developments.
• Segmentation by Application: Others
The "Others" category includes niche but highly lucrative applications such as automotive interior textiles, industrial protective films, and specialized architectural coatings. In the automotive sector, polyolefin dispersions are used to bind interior fabrics and trunk liners, offering excellent heat resistance and preventing the emission of volatile chemicals that cause "new car smell" fogging on windshields.
VALUE CHAIN AND INDUSTRY STRUCTURE ANALYSIS
The value chain for Polyolefin Dispersion is a highly sophisticated ecosystem requiring seamless integration between massive petrochemical operations and highly specialized chemical formulators.
• Upstream Raw Material Supply: The value chain originates with the massive global petrochemical industry. The foundational building blocks are ethylene and propylene monomers, which are polymerized into specialized polyolefin resins. Crucially, the upstream segment also involves the production of advanced proprietary surfactants and emulsifying agents. The availability and pricing of these raw materials are heavily dependent on global crude oil and natural gas dynamics, making the upstream segment susceptible to geopolitical and macroeconomic fluctuations.
• Midstream Dispersion Manufacturing: The midstream encompasses the highly technical process of converting solid, hydrophobic polyolefin resins into stable, water-based dispersions. Because polyolefins do not naturally dissolve in water, midstream manufacturers utilize complex mechanical dispersion technology. This involves feeding the polymer melt and water, along with proprietary stabilizing surfactants, into high-shear extrusion equipment under extreme pressure and temperature. The polymer is sheared into sub-micron particles and suspended in the aqueous phase. This process requires immense capital expenditure, specialized machinery, and exacting quality control to ensure the dispersion does not coagulate or settle during extended storage and shipping.
• Downstream Formulation and Conversion: Downstream entities include ink formulators, coating manufacturers, and adhesive blenders. These companies take the neat polyolefin dispersions and formulate them into finished, market-ready chemical products by adding pigments, cross-linkers, and rheology modifiers. These formulated products are then sold to converters—the companies that actually print the flexible packaging, coat the paperboard for food service, or manufacture the artificial turf and carpets. The final tier consists of the fast-moving consumer goods (FMCG) brands and industrial end-users who specify the performance requirements of the packaging or textile.
COMPETITIVE LANDSCAPE AND KEY PLAYER PROFILES
The competitive landscape of the Polyolefin Dispersion market is characterized by high technical barriers to entry, dominated by specialized global chemical conglomerates that possess deep expertise in polymer science and proprietary mechanical dispersion technologies. Key market players driving innovation include Dow, Mitsui Chemicals, and UNITIKA.
• Dow
Dow stands as a definitive pioneer and global powerhouse in the polyolefin dispersion market. Leveraging its massive backward integration into basic polyolefin resins, Dow commands a unique strategic advantage. The company is globally recognized for its proprietary mechanical dispersion technology, which allows it to create ultra-fine, highly stable aqueous dispersions without the use of harmful solvents. Dow’s product portfolio is heavily targeted toward the flexible packaging, automotive, and textile industries. Their strategic focus is squarely on sustainability; they actively position their polyolefin dispersions as essential tools for converters seeking to eliminate VOC emissions and transition to highly recyclable, mono-material packaging structures. By collaborating directly with major global FMCG brands, Dow engineers custom dispersion solutions that ensure high-speed heat sealability and barrier performance without compromising the environmental footprint of the final package.
• Mitsui Chemicals
Mitsui Chemicals is a premier, highly sophisticated player in the advanced materials and specialty chemicals sector. The company holds a formidable position in the global market, heavily driven by its renowned "Chemipearl" series of aqueous polyolefin dispersions. Mitsui's technological edge lies in creating dispersions that offer exceptional chemical resistance, superior slip properties, and highly reliable low-temperature heat sealing capabilities. Their strategy is deeply entrenched in supplying ultra-high-quality additives to the global printing ink and flexible packaging sectors. Mitsui Chemicals actively addresses the stringent regulatory requirements of the food service and packaging industries by ensuring their dispersions meet the highest standards for food contact safety. Furthermore, they are aggressively expanding their footprint in the APAC region to capture the massive growth in the domestic quick-serve packaging and specialized electronics protective film markets.
• UNITIKA
UNITIKA operates as a highly specialized and innovative force within the polyolefin dispersion landscape. With deep roots in advanced polymer processing and textiles, UNITIKA has developed highly unique aqueous dispersion technologies, most notably marketed under the "ARROWBASE" brand. UNITIKA's strategic differentiation lies in its ability to produce environmentally friendly dispersions that exhibit extraordinary adhesion to a massive variety of challenging substrates, including metals, glass, and highly polar plastics, often eliminating the need for separate primer layers. Their formulations are championed for being completely free of organic solvents and harmful emulsifiers. UNITIKA's focus extends heavily into high-end industrial applications, premium packaging coatings, and advanced binders, positioning the company as a critical partner for manufacturers seeking bespoke, high-performance, and ecologically safe surface modification technologies.
MARKET OPPORTUNITIES
• The Mono-Material Packaging Revolution: The most significant market opportunity lies in the global push for circular economies. Traditional flexible packaging relies on multi-material laminates (e.g., mixing aluminum, PET, and PE), which are virtually impossible to recycle. The industry is rapidly shifting toward mono-material polyolefin structures. By utilizing water-based polyolefin dispersions as the functional coating and heat sealant on a polyethylene film, the entire package becomes 100% recyclable. Manufacturers of high-barrier polyolefin dispersions stand to capture massive premiums as major consumer brands mandate fully recyclable packaging architectures.
• Phasing out of Fluorochemicals (PFAS): Regulatory bodies globally are aggressively banning PFAS, historically used to provide grease and water resistance in food service packaging. This regulatory cliff creates a massive, immediate vacuum in the market. Polyolefin dispersions offer a highly effective, safe, and fully compliant alternative for paperboard coatings, presenting a lucrative growth avenue for suppliers capable of matching legacy PFAS performance.
• E-commerce and Premiumization of Unboxing: The relentless growth of global e-commerce demands flexible packaging that is not only highly durable but also visually appealing. Polyolefin dispersions utilized as additives in high-end printing inks provide exceptional scratch resistance, gloss retention, and color vibrancy, ensuring that flexible packaging survives complex logistics networks while delivering a premium consumer experience.
MARKET CHALLENGES
• Technical Performance Parity with Solvents: Despite heavy environmental pressure, legacy solvent-based systems still offer incredibly fast drying times and excellent film formation. Transitioning to water-based polyolefin dispersions requires downstream converters to invest in longer drying ovens and advanced humidity control systems. Achieving the exact high-speed processing parity with solvents without incurring massive energy costs for water evaporation remains a central engineering challenge.
• Capital Intensive Supply Chain Upgrades: Formulating and handling aqueous dispersions is fundamentally different from solvent systems. Converters must upgrade their application machinery to prevent corrosion (since the carrier is water) and manage the specific rheological behavior of dispersions under high shear. This required capital expenditure acts as a friction point, slowing the rate of adoption among smaller, regional packaging manufacturers.
• Stringent and Evolving Regulatory Compliance: While polyolefin dispersions are safer than solvents, they are heavily utilized in direct food contact applications. Navigating the labyrinth of evolving FDA, EFSA, and regional food safety standards requires manufacturers to conduct continuous, highly expensive toxicological testing and migration studies to prove that their specific surfactant packages and proprietary additives do not leach into food products over time.
1.1 Study Scope 1
1.2 Research Methodology 2
1.2.1 Data Sources 3
1.2.2 Assumptions 5
1.3 Abbreviations and Acronyms 6
Chapter 2 Market Dynamics and Industry Trends 7
2.1 Market Drivers: Shift Toward Sustainable Aqueous Coatings 7
2.2 Market Restraints: Raw Material Price Volatility and Technical Barriers 9
2.3 Industry Opportunities: Expansion in Recyclable Food Packaging 11
2.4 Geopolitical Impact Analysis: Middle East Conflict and Global Energy Supply Chain Stability 13
Chapter 3 Manufacturing Process and Technology Analysis 15
3.1 Polyolefin Dispersion Production Technology (Mechanical Dispersion vs. Chemical Grafting) 15
3.2 Raw Material Analysis: Polyethylene, Polypropylene, and Surfactants 17
3.3 Production Cost Structure Analysis 19
3.4 Patent Landscape and R&D Trends in Aqueous Polyolefin Dispersions 21
Chapter 4 Global Polyolefin Dispersion Market by Product Type 23
4.1 Polyethylene (PE) Dispersion: Market Size and Growth 23
4.2 Polypropylene (PP) Dispersion: Market Size and Growth 25
4.3 Ethylene Vinyl Acetate (EVA) and Other Copolymers 27
4.4 Market Share Analysis by Type (2021-2031) 29
Chapter 5 Global Polyolefin Dispersion Market by Application 31
5.1 Food Service: Heat Seal and Barrier Coating Performance 31
5.2 Quick Serve Packaging: Grease Resistance and Sustainability 33
5.3 Hygiene and Personal Care: Softness and Adhesion in Non-wovens 35
5.4 Artificial Turf and Sport Tracks: Binding and Durability 37
5.5 Carpet Backing: Recyclability and Process Efficiency 39
5.6 Others (Automotive, Textiles, Adhesives) 41
Chapter 6 Global Market Performance (2021-2031) 43
6.1 Global POD Capacity, Production, and Capacity Utilization 43
6.2 Global POD Consumption (Volume) and Market Size (Value) 45
6.3 Global Average Selling Price (ASP) Trends 47
Chapter 7 Regional Market Analysis 49
7.1 North America (USA, Canada, Mexico): Packaging Innovation Trends 49
7.2 Europe (Germany, France, UK, Italy): Regulatory Drivers for Recyclability 52
7.3 China: Massive Growth in E-commerce and Food Delivery Packaging 55
7.4 Asia-Pacific (Japan, South Korea, Taiwan (China), Southeast Asia) 58
7.5 Rest of the World (South America, MEA) 61
Chapter 8 Supply Chain and Value Chain Analysis 63
8.1 POD Value Chain Structure 63
8.2 Upstream Polymer Resin Suppliers 64
8.3 Downstream Converters and Brand Owners 65
Chapter 9 Import and Export Analysis 66
9.1 Global Major Exporting Regions for Polyolefin Dispersion 66
9.2 Global Major Importing Regions for Polyolefin Dispersion 67
Chapter 10 Competitive Landscape 68
10.1 Global Top POD Players Ranking by Revenue 68
10.2 Market Concentration Ratio (CR3, CR5) 69
10.3 Recent Mergers, Acquisitions, and Capacity Expansions 70
Chapter 11 Analysis of Key Market Players 71
11.1 Dow 71
11.1.1 Company Overview and Product Branding (HYPOD™ Technology) 71
11.1.2 SWOT Analysis 72
11.1.3 Dow POD Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 73
11.1.4 Dow POD Market Share (2021-2026) 74
11.2 Mitsui Chemicals 75
11.2.1 Company Overview and Technical Specialization (CHEMIPEARL™) 75
11.2.2 SWOT Analysis 76
11.2.3 Mitsui Chemicals POD Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 77
11.2.4 Mitsui Chemicals POD Market Share (2021-2026) 78
11.3 UNITIKA 79
11.3.1 Company Overview and Market Positioning (ARROWBASE™) 79
11.3.2 SWOT Analysis 80
11.3.3 UNITIKA POD Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 81
11.3.4 UNITIKA POD Market Share (2021-2026) 82
Table 2. Key Geopolitical Risk Factors and Their Potential Impact on Chemical Supply Chains 14
Table 3. Cost Breakdown of POD Production (Raw Materials, Energy, Labor, Overhead) 20
Table 4. Global POD Revenue by Type (USD Million), 2021-2026 24
Table 5. Global POD Revenue Forecast by Type (USD Million), 2027-2031 28
Table 6. Global POD Consumption by Application (MT), 2021-2026 32
Table 7. Global POD Consumption Forecast by Application (MT), 2027-2031 40
Table 8. Global POD Capacity, Production (MT) and Utilization Rate, 2021-2026 44
Table 9. Global POD Consumption (MT) and Market Size (Value) by Region, 2021-2026 46
Table 10. North America POD Market Revenue by Country (USD Million), 2021-2026 51
Table 11. Europe POD Consumption by Major Country (MT), 2021-2026 54
Table 12. China POD Production, Consumption, and Net Exports (MT), 2021-2026 57
Table 13. Asia-Pacific POD Market Revenue by Region (USD Million), 2021-2026 60
Table 14. Global Major POD Exporting Volume by Region (MT), 2021-2026 66
Table 15. Dow POD Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 73
Table 16. Mitsui Chemicals POD Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 77
Table 17. UNITIKA POD Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 81
Figure 1. Polyolefin Dispersion (POD) Market Segmentation by Application 2
Figure 2. Middle East Conflict Impact on Global Crude Oil and Polyolefin Feedstock Prices 13
Figure 3. Mechanical Dispersion Process Flowchart for Polyolefin Dispersions 16
Figure 4. Global POD Revenue Market Share by Type in 2026 30
Figure 5. Global POD Consumption Market Share by Application in 2026 42
Figure 6. Global POD Production (MT) and Growth Rate (2021-2031) 43
Figure 7. Global Average Price Trend of POD (USD/MT), 2021-2031 48
Figure 8. North America POD Market Size (USD Million) and Forecast (2021-2031) 50
Figure 9. Europe POD Market Size (USD Million) and Forecast (2021-2031) 53
Figure 10. China POD Market Size (USD Million) and Forecast (2021-2031) 56
Figure 11. POD Value Chain Analysis: From Monomers to Sustainable End-Product 63
Figure 12. Global POD Market Concentration (CR3) in 2026 69
Figure 13. Dow POD Market Share (2021-2026) 74
Figure 14. Mitsui Chemicals POD Market Share (2021-2026) 78
Figure 15. UNITIKA POD Market Share (2021-2026) 82
Figure 16. Global POD Market Size Forecast (2027-2031) 84
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |