Global 3-Methylamino-1,2-propanediol (MAPD) Market Summary (2026-2031): Contrast Media Applications, Industry Trends, and Key Players
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The global pharmaceutical intermediate and fine chemical manufacturing sector is a complex, highly regulated, and mission-critical ecosystem. It provides the essential molecular building blocks required to synthesize life-saving and life-enhancing medical interventions. Within this highly specialized industrial landscape, 3-Methylamino-1,2-propanediol, commonly referred to as MAPD, occupies an incredibly niche yet structurally indispensable position. Operating fundamentally as an advanced organic intermediate, MAPD is the critical chemical precursor utilized in the synthesis of the hydrophilic side chains of specific triiodinated benzene derivatives. Most notably, it is the fundamental building block for Iopromide, a globally recognized, non-ionic, low-osmolar X-ray contrast medium.
The industrial trajectory of the MAPD market is inextricably linked to the macroeconomic trends governing global healthcare, specifically the medical imaging, interventional cardiology, and diagnostic radiology sectors. Over the past few decades, diagnostic imaging—particularly Computed Tomography (CT) and interventional angiography—has transitioned from being a specialized, infrequently utilized medical tool to the absolute baseline diagnostic standard for a vast array of medical conditions. The diagnosis, staging, and surgical management of cardiovascular diseases, neurological disorders, oncology, and severe physical trauma rely almost entirely on high-resolution imaging. This imaging, in turn, necessitates massive, uninterrupted supplies of safe, effective, and well-tolerated contrast media.
Operating within this critical healthcare supply chain, the commercial production of MAPD requires an exceptionally high degree of manufacturing sophistication. Because MAPD is utilized to synthesize Active Pharmaceutical Ingredients (APIs) that are injected intravenously or intra-arterially into human patients in massive volumetric doses, the intermediate must meet extraordinary purity standards. Manufacturers must operate within the strict, uncompromising parameters of Good Manufacturing Practices (cGMP) and navigate profound regulatory scrutiny from international health agencies such as the U.S. Food and Drug Administration (FDA), the European Medicines Agency (EMA), and the Japanese Pharmaceuticals and Medical Devices Agency (PMDA). The primary industrial challenge involves the absolute elimination of genotoxic impurities, residual solvents, and trace heavy metals during the synthesis process, creating a market characterized by extreme barriers to entry and a heavily consolidated vendor landscape.
In 2026, the global 3-Methylamino-1,2-propanediol (MAPD) market size is estimated to be within the range of 11 to 23 million USD. While operating as a volumetrically small, hyper-niche segment within the multi-billion-dollar global pharmaceutical ingredients market, MAPD acts as a critical bottleneck for a massive segment of the medical imaging industry. Driven by the relentless aging of the global population, the rising prevalence of chronic lifestyle diseases, and the rapid expansion of diagnostic imaging infrastructure in emerging economies, the market is projected to expand at a robust compound annual growth rate (CAGR) of 5.5% to 9.5% through the forecast period ending in 2031. This accelerated growth trajectory reflects the inelastic, essential nature of diagnostic medicine in the modern healthcare paradigm and the ongoing global recovery from recent supply chain shocks in the contrast media sector.
MARKET SEGMENTATION BY APPLICATION
The application landscape for MAPD is almost entirely monolithic, heavily dedicated to its role as a pharmaceutical intermediate for one specific downstream Active Pharmaceutical Ingredient. The developmental trends within this API dictate the entirety of the demand dynamics for high-purity MAPD.
• Iopromide
o Iopromide is a universally recognized non-ionic, water-soluble X-ray contrast medium. It is widely commercialized under several global brand names and is utilized extensively in a vast array of diagnostic and interventional procedures, including computerized tomography (CT), angiography, intravenous urography, and venography.
o Trend Analysis: The demand within this segment represents the absolute volumetric baseline of the entire MAPD market. The overarching trend for Iopromide is characterized by highly accelerated, resilient growth. The global demographic shift toward an aging population inherently brings a massive increase in complex comorbidities, particularly cardiovascular disease, ischemic strokes, and various forms of cancer. When patients require life-saving coronary stents or precise tumor staging, cardiologists and oncologists mandate the use of high-resolution contrast-enhanced scans. Iopromide is favored for its excellent tolerability, low osmolality (which minimizes patient discomfort and adverse reactions), and rapid clearance from the body. As countries across the developing world rapidly modernize their hospital infrastructures, procuring and installing thousands of new CT scanners annually, Iopromide is frequently the first-line contrast agent integrated into these new diagnostic pipelines. This guarantees a continuous, massive, and expanding demand corridor for the ultra-pure MAPD required for its complex chemical synthesis. Furthermore, the global trend toward minimally invasive image-guided surgeries directly multiplies the volume of Iopromide consumed per hospital, securing aggressive long-term growth for upstream intermediate suppliers.
• Others
o While the synthesis of Iopromide consumes the overwhelming majority of commercial MAPD, a highly fractional percentage of the market is utilized in specialized, non-radiological applications. Because MAPD contains both amine and diol functional groups, it is a highly versatile building block in complex organic chemistry.
o Trend Analysis: This segment encompasses the use of MAPD in the synthesis of specialized proprietary polymers, highly advanced cosmetic humectants, and other niche pharmaceutical APIs outside of the contrast media space. However, the "Others" segment exhibits a negligible impact on the overall market direction and revenue generation. The trend here is heavily weighted toward niche research and development within academic and specialized corporate laboratories. Industrial formulators only occasionally utilize MAPD for its unique trifunctional reactivity when the extremely high cost of this pharmaceutical-grade intermediate can be financially justified by the end product.
REGIONAL MARKET DYNAMICS
The global MAPD market exhibits highly polarized regional characteristics, fundamentally defined by the geographic concentration of fine chemical API manufacturing and the complex, shifting demographics of global diagnostic healthcare consumption.
• Asia-Pacific (APAC)
o Estimated Market Share: 45% - 55%
o Estimated CAGR: 7.0% - 9.5%
o Market Trends: The Asia-Pacific region is the absolute powerhouse of the global MAPD market, serving simultaneously as the world's primary manufacturing hub for raw pharmaceutical intermediates and its fastest-growing consumer base for finished contrast media. China absolutely dominates the global supply chain, leveraging massive, deeply integrated domestic petrochemical networks and fine chemical infrastructure to achieve unmatched economies of scale in MAPD synthesis. On the consumption side, China's aggressive national healthcare modernization, including the mass deployment of CT scanners to tier-2 and tier-3 regional hospitals under central government mandates, is driving an unprecedented surge in domestic contrast media demand. India is rapidly emerging as a formidable secondary player, aggressively expanding its domestic Active Pharmaceutical Ingredient (API) manufacturing capabilities to serve global export markets and reduce reliance on imported Chinese intermediates. Furthermore, Taiwan, China plays a highly strategic role within the regional healthcare ecosystem. Its world-class universal healthcare system, exceptionally high diagnostic rates for oncology, and sophisticated medical import networks drive a highly advanced, localized demand for premium contrast media, reinforcing the region's overall dominance in the medical imaging supply chain.
• North America
o Estimated Market Share: 25% - 30%
o Estimated CAGR: 4.5% - 6.0%
o Market Trends: The North American market, dominated overwhelmingly by the United States, represents the largest per-capita consumer of finished contrast media globally. The dynamics here are driven by an exceptionally advanced, heavily insured healthcare system that prioritizes high-resolution diagnostic imaging as a standard, and often defensive, medical practice. The region performs tens of millions of contrast-enhanced CT scans annually. While North America relies heavily on the importation of bulk APIs and intermediates like MAPD from Asia and Europe, there is a distinct, aggressive trend toward supply chain nearshoring and resilience. Following recent catastrophic global shortages of contrast media, U.S. pharmaceutical giants are increasingly mandating supply chain redundancy, actively seeking secondary, highly reliable sources for critical intermediates to prevent future hospital bottlenecks.
• Europe
o Estimated Market Share: 15% - 20%
o Estimated CAGR: 4.0% - 5.5%
o Market Trends: Europe operates as a highly mature, technologically sophisticated, and rigorously regulated market. The dynamics are comprehensively governed by the European Medicines Agency (EMA), which imposes the strictest quality and environmental compliance standards on pharmaceutical ingredients globally. The region possesses a rapidly aging demographic, ensuring a high, inelastic baseline demand for diagnostic imaging. European fine chemical manufacturers command premium pricing, focusing intensely on green chemistry, sustainable manufacturing processes, and absolute chemical purity. The region serves as a critical strategic hub for the formulation of ultra-premium APIs, catering to the highest echelon of the global healthcare market.
• South America
o Estimated Market Share: 4% - 6%
o Estimated CAGR: 5.5% - 7.5%
o Market Trends: The South American market displays robust, steady growth, anchored primarily by Brazil and Argentina. The trajectory is intrinsically tied to the gradual modernization of urban hospital infrastructure, the expansion of private health insurance networks, and a rising middle class demanding higher quality diagnostic care. As diagnostic capabilities improve across the continent, the reliance on imported contrast media formulations and raw APIs is surging. Economic volatility occasionally disrupts national healthcare procurement cycles, but the fundamental requirements of modern diagnostic medicine sustain a highly reliable, long-term market floor.
• Middle East and Africa (MEA)
o Estimated Market Share: 2% - 4%
o Estimated CAGR: 6.0% - 8.5%
o Market Trends: The MEA region is experiencing an unprecedented structural boom in healthcare investments. Gulf Cooperation Council (GCC) countries are actively diversifying their economies by investing billions in state-of-the-art medical cities and aggressive medical tourism initiatives. This necessitates the procurement of the most advanced diagnostic imaging hardware, which directly drives the consumption of premium contrast agents like Iopromide. Across the broader African continent, international healthcare initiatives are slowly introducing basic CT capabilities to major urban centers, planting the seeds for long-term volumetric demand expansion for essential diagnostic chemicals.
INDUSTRY CHAIN AND VALUE CHAIN STRUCTURE
• Upstream Feedstocks and Foundational Chemistry
o The value chain of MAPD originates with fundamental organic feedstocks. The synthesis typically involves complex reactions utilizing precursors such as epichlorohydrin, glycidol, and methylamine. The pricing and availability of these raw materials are intrinsically linked to the macroeconomic volatility of the global petrochemical industry. Epichlorohydrin, for instance, is heavily utilized in massive global industries like epoxy resin manufacturing. Consequently, the upstream sector for MAPD is characterized by raw material price fluctuations. Midstream API intermediate manufacturers must engage in sophisticated, long-term supply hedging to ensure that the volatile costs of these base chemicals do not obliterate their operational profit margins.
• Midstream Synthesis and Extreme Purification
o The midstream tier encompasses the actual chemical synthesis, separation, and rigorous purification of MAPD. This is the most technologically intensive, risk-laden, and value-generating node in the entire value chain. The chemical synthesis of MAPD inevitably produces complex isomeric byproducts and unreacted amines. Value is massively created at this stage through advanced process engineering and uncompromising quality assurance. The ultimate profitability and survival of a midstream MAPD manufacturer are dictated entirely by their ability to consistently achieve ultra-high pharmaceutical purity levels. They must maintain total traceability and rigorous analytical documentation—utilizing advanced high-performance liquid chromatography (HPLC)—to support the massive Drug Master Files (DMFs) required by downstream API manufacturers.
• Downstream API Formulation and Healthcare Integration
o The downstream ecosystem is heavily consolidated, comprising a handful of massive global pharmaceutical conglomerates that purchase MAPD to synthesize the final Iopromide API, which is then formulated into finished, sterile intravenous contrast media. These downstream pharmaceutical titans wield immense purchasing power and enforce draconian, multi-year auditing processes upon their midstream MAPD suppliers. A critical value-add in this sector is the final sterile fill-and-finish operations and the highly specialized global medical logistics required to distribute millions of vials of contrast media to hospitals worldwide without a single break in the temperature-controlled or sterile supply chain.
KEY MARKET PLAYERS
The competitive landscape of the global MAPD market features a distinct strategic dichotomy: specialized, highly advanced fine chemical firms operating within strict Western regulatory frameworks, and massive, scaled manufacturing powerhouses dominating the Chinese export market.
• Borregaard
o Headquartered in Europe, Borregaard operates as a highly sophisticated entity within the specialty chemicals and advanced intermediates landscape. While their operational scope spans vast biochemicals and performance materials, their approach to pharmaceutical intermediates is deeply rooted in uncompromising quality and sustainable chemistry. In the context of the MAPD market, their strategic dominance lies in their absolute commitment to European chemical compliance (REACH) and EMA standards. Borregaard appeals directly to massive Western pharmaceutical conglomerates that are actively seeking to de-risk their supply chains by procuring highly reliable, ultra-pure starting materials from geopolitically stable, environmentally conscious European manufacturing hubs. Their ability to guarantee absolute batch-to-batch consistency allows them to command significant premium pricing in the global market.
• Inner Mongolia Shengshi Chemistry Co. Ltd.
o Representing the formidable and aggressively expanding chemical manufacturing base in China, Inner Mongolia Shengshi Chemistry operates with a highly strategic, scale-centric focus. Benefiting from deep integration into China's massive domestic chemical supply chains and proximity to abundant raw materials, the company focuses intensely on optimizing production efficiencies and maximizing yield. They serve as a critical, high-volume backbone of the global MAPD supply chain. Their strategic focus is dual-pronged: they provide massive volumes of cost-effective intermediates to Chinese API manufacturers scaling up contrast media production for the domestic market, while simultaneously aggressively upgrading their quality assurance frameworks to capture a larger share of the highly lucrative Western export market. Their ability to balance immense volumetric scale with increasingly stringent pharmaceutical-grade compliance makes them an incredibly dominant and disruptive global player.
MARKET OPPORTUNITIES AND CHALLENGES
• Market Opportunities
o Global Healthcare Infrastructure Expansion: The single largest, permanent structural opportunity for the MAPD market lies in global demographics and infrastructure. As the worldwide population ages, the incidence of diseases requiring complex diagnostic imaging fundamentally increases. Furthermore, as emerging economies in Asia and Latin America build thousands of new, modernized hospitals equipped with advanced CT and catheterization labs, an entirely new, massive consumer base for contrast agents like Iopromide is created. This guarantees a permanent, compounding increase in the baseline volume of MAPD consumed globally.
o Supply Chain Diversification and Resilience Mandates: The medical imaging industry recently suffered catastrophic global contrast media shortages due to extreme reliance on highly concentrated, single-region manufacturing hubs. In response, massive global pharmaceutical companies and national health ministries are mandating the immediate diversification of their supply chains ("China Plus One" strategies). This presents a highly lucrative opportunity for MAPD manufacturers in alternative geographies to secure massive, long-term supply contracts as downstream players willingly pay a premium for supply chain redundancy.
o Advancements in Minimally Invasive Surgery: The global clinical shift away from open surgeries toward image-guided, minimally invasive interventional procedures (such as transcatheter aortic valve replacements or endovascular aneurysm repairs) requires continuous, real-time fluoroscopic imaging. This paradigm shift exponentially multiplies the volume of contrast media consumed per patient case, structurally driving massive upstream demand for MAPD.
• Market Challenges
o Draconian Regulatory and Toxicological Scrutiny: The ultimate challenge for MAPD manufacturers is surviving the relentless regulatory environment. Global health authorities enforce zero-tolerance policies regarding genotoxic impurities in injectable pharmaceutical supply chains. The synthesis of complex amino diols inherently risks the formation of mutagenic byproducts. Manufacturers must continuously invest millions of dollars in advanced mass spectrometry equipment and complex multi-stage purification technologies to prove the absence of these impurities down to parts-per-million levels. This creates a massive, ongoing financial and operational burden.
o Consolidated Downstream Monopsony Power: The downstream buyers of MAPD are not fragmented; they are a highly consolidated oligopoly of massive, multi-billion-dollar global pharmaceutical imaging giants. These buyers wield extreme negotiating leverage, aggressively squeezing the profit margins of midstream intermediate suppliers. Negotiating long-term, profitable pricing structures in this environment requires immense strategic maneuvering.
o High Capital Intensity and Long Vendor Qualification Cycles: Transitioning a fine chemical facility to meet current Good Manufacturing Practice (cGMP) standards requires staggering upfront capital expenditure. Furthermore, becoming a qualified vendor for a global pharmaceutical giant involves an excruciatingly long, multi-year validation, testing, and auditing process. This immense financial barrier to entry makes it exceptionally difficult to rapidly scale operations or for new entrants to penetrate the market.
1.1 Study Scope 1
1.2 Research Methodology 2
1.2.1 Data Sources 2
1.2.2 Assumptions 4
1.3 Abbreviations and Acronyms 5
Chapter 2 Global Market Dynamics and Geopolitical Impact 7
2.1 Market Drivers: Surge in Diagnostic Imaging and Contrast Media Demand 7
2.2 Market Restraints: Technical Complexity and Regulatory Barriers 9
2.3 Geopolitical Impact Analysis 11
2.3.1 Influence of Middle East Geopolitical Conflicts on Energy and Petrochemical Costs 12
2.3.2 Supply Chain Disruptions and Global Logistics Challenges 14
2.4 Industry Trends: High-Purity Synthesis and Sustainable Chemistry 16
Chapter 3 Global MAPD Market by Type 18
3.1 Pharmaceutical Grade MAPD (Purity ≥99%) 18
3.2 Industrial Grade MAPD 21
Chapter 4 Global MAPD Market by Application 24
4.1 Iopromide Production 24
4.2 Other X-ray Contrast Agents and Specialty Synthesis 27
Chapter 5 Global MAPD Market by Region 30
5.1 Global MAPD Production and Capacity by Region (2021-2031) 30
5.2 Global MAPD Consumption and Market Size by Region (2021-2031) 33
Chapter 6 Asia-Pacific MAPD Market Analysis 36
6.1 China: Production Capabilities and Export Growth 36
6.2 Japan: High-Performance Pharmaceutical Sector Demand 38
6.3 South Korea 40
6.4 Taiwan (China) 41
Chapter 7 Europe MAPD Market Analysis 43
7.1 Norway: Specialized Manufacturing Hub for MAPD 43
7.2 Germany: Leading Destination for Contrast Agent Intermediates 45
7.3 France and United Kingdom 47
Chapter 8 North America MAPD Market Analysis 49
8.1 United States: Largest Consumer Market for Iopromide 49
8.2 Canada 51
Chapter 9 Manufacturing Process and Technical Analysis 53
9.1 Synthesis Routes: Methylamine and Glycidol/Chlorohydrin Reactions 53
9.2 Purification and Impurity Profile Management 55
9.3 Patent Landscape and Technological Breakthroughs 57
Chapter 10 Industrial Chain and Value Chain Analysis 59
10.1 MAPD Industrial Chain Structure 59
10.2 Upstream Analysis: Methylamine and Epichlorohydrin Supply Trends 61
10.3 Downstream Analysis: Global Contrast Media Manufacturers 63
Chapter 11 Import and Export Analysis 65
11.1 Global MAPD Export Volume and Value by Major Regions 65
11.2 Global MAPD Import Volume and Value by Major Regions 67
Chapter 12 Competitive Landscape 69
12.1 Market Concentration Ratio (CR2 and HHI) 69
12.2 Global Top Players Revenue Share Analysis (2025-2026) 71
Chapter 13 Key Manufacturers Analysis 73
13.1 Borregaard 73
13.1.1 Company Introduction 73
13.1.2 SWOT Analysis 74
13.1.3 Borregaard MAPD Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 75
13.1.4 Global Marketing and Distribution Strategy 76
13.2 Inner Mongolia Shengshi Chemistry Co. Ltd. 77
13.2.1 Company Introduction 77
13.2.2 SWOT Analysis 78
13.2.3 Shengshi Chemistry MAPD Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 79
13.2.4 R&D Investment and Production Scale Expansion 80
Chapter 14 Global MAPD Market Forecast (2027-2031) 81
14.1 Global Production and Capacity Forecast by Region 81
14.2 Global Market Size and Consumption Forecast by Application 83
Chapter 15 Geopolitical Risk Assessment and Supply Chain Resilience 85
Chapter 16 Conclusion and Strategic Recommendations 87
Table 2. Global Market Size of Pharmaceutical Grade MAPD (USD Million) 20
Table 3. Global Market Size of Industrial Grade MAPD (USD Million) 22
Table 4. Global MAPD Market Size by Application (2021-2026) 25
Table 5. Global Consumption of MAPD in Iopromide Production (Tons) 26
Table 6. Global MAPD Production Capacity by Region (2021-2026) 31
Table 7. Global MAPD Production by Region (2021-2026) 32
Table 8. Global MAPD Market Size by Region (2021-2026) 34
Table 9. China MAPD Capacity, Production and Consumption (2021-2026) 37
Table 10. Germany MAPD Import Volume and Value (2021-2026) 46
Table 11. Main Raw Material (Methylamine) Price Trends and Supply Analysis 62
Table 12. Global Export Volume of MAPD by Major Countries (2021-2025) 66
Table 13. Global Import Volume of MAPD by Major Countries (2021-2025) 68
Table 14. Global Top 2 Manufacturers of MAPD Revenue Share 71
Table 15. Borregaard MAPD Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 75
Table 16. Shengshi Chemistry MAPD Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 79
Table 17. Global MAPD Production Forecast by Region (2027-2031) 82
Table 18. Global MAPD Market Size Forecast by Application (2027-2031) 84
Figure 1. MAPD Report Research Methodology 3
Figure 2. Impact of Middle East Conflict on Petrochemical Input Costs (2023-2025) 13
Figure 3. Global Market Share of MAPD by Type in 2026 19
Figure 4. Global Market Share of MAPD by Application in 2026 25
Figure 5. Global Production Share of MAPD by Region in 2026 31
Figure 6. Global Market Share of MAPD Consumption by Region in 2026 34
Figure 7. North America MAPD Market Size Trend (2021-2031) 50
Figure 8. Asia-Pacific MAPD Market Size Trend (2021-2031) 37
Figure 9. Europe MAPD Market Size Trend (2021-2031) 44
Figure 10. MAPD Manufacturing Process Flowchart 54
Figure 11. MAPD Industrial Chain Map 60
Figure 12. Global Top Players Market Share in 2025 70
Figure 13. Borregaard MAPD Market Share (2021-2026) 75
Figure 14. Shengshi Chemistry MAPD Market Share (2021-2026) 79
Figure 15. Global MAPD Capacity and Production Forecast (2021-2031) 82
Figure 16. Global MAPD Market Size Forecast Trend (2021-2031) 84
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |