Global Geared Elevator Market Report: Trends, Applications, and Strategic Insights
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The global geared elevator market represents a critical segment within the broader vertical transportation and heavy lifting machinery industries. Geared elevators utilize a traction machine featuring an electric motor and a reduction gear unit to control the movement of the hoisting sheaves. The geared architecture fundamentally provides a mechanical advantage, enabling smaller motors to lift significantly heavier loads. While gearless systems have increasingly dominated ultra-high-speed and high-rise passenger applications, geared elevators remain highly relevant and widely utilized in low-to-mid-rise architectural applications, heavy freight transportation, and demanding industrial environments where robust torque and high load-bearing capacities are paramount.
The global geared elevator market size is projected to reach an estimated valuation range of 10.6 billion USD to 19.7 billion USD in the year 2026. Furthermore, driven by global urbanization, the expansion of industrial facilities, and the massive requirement for infrastructure modernization, the market is expected to experience sustained growth. Projections indicate a Compound Annual Growth Rate (CAGR) ranging from 4.6% to 6.8% through the forecast period ending in 2031.
The industry is currently undergoing a significant paradigm shift, heavily influenced by aftermarket services, predictive maintenance technologies, and industry consolidation. Because the lifespan of a geared elevator typically spans several decades, the maintenance, repair, and modernization segments account for a substantial and highly lucrative portion of the industry's economic output. Major industry players and institutional investors are increasingly recognizing the stable, recurring revenue generated by elevator service portfolios, triggering waves of strategic acquisitions across key geographic markets. Moreover, the integration of heavy machinery manufacturers into the industrial geared elevator and hoist ecosystem underscores the product’s vital role in large-scale engineering and construction projects.
Regional Market Analysis
The geared elevator market exhibits distinct demand characteristics and growth trajectories across different global regions, influenced by localized macroeconomic conditions, infrastructure maturity, and industrial activity.
• North America: The North American market is highly mature and is primarily driven by the modernization of aging infrastructure and the consolidation of the maintenance and service sector. The United States holds the dominant position in this region. Given the vast number of low-to-mid-rise buildings constructed in the late 20th century, there is a massive ongoing demand for retrofitting older geared elevators with modern frequency conversion drives and updated safety mechanisms. Strategic mergers and acquisitions are particularly intense in this region. Urban centers with high densities of legacy elevators, such as Detroit, New York, and South Florida, are key battlegrounds for service footprint expansion among leading elevator companies.
• Asia-Pacific (APAC): The APAC region represents the largest and fastest-growing market for geared elevator installations, fueled by rapid urbanization, massive infrastructure projects, and expanding manufacturing sectors. China and India are the primary engines of growth, demanding vast quantities of vertical transportation systems for both architectural developments and heavy industrial plants. Taiwan, China, also plays a pivotal role in the region's electronics and semiconductor manufacturing ecosystems, which require highly specialized, vibration-free geared lifting systems for cleanrooms and heavy machinery transport. The presence of major heavy equipment manufacturers in APAC further accelerates the deployment of geared vertical lifting solutions in sectors such as water conservancy and smelting.
• Europe: The European market is characterized by stringent regulatory environments, a strong emphasis on energy efficiency, and a focus on historical building preservation. Modernization is a key driver, as the European Union's push for sustainable urban environments mandates the upgrading of legacy elevator systems to highly efficient frequency conversion models. Countries like Germany, the United Kingdom, Sweden, and Ireland are witnessing notable strategic activities and foreign investments. The region’s advanced medical and manufacturing industries also support a steady demand for high-capacity, precision-geared elevators.
• Middle East and Africa (MEA): This region is experiencing a robust construction boom, particularly in Gulf Cooperation Council (GCC) countries. Mega-projects in Saudi Arabia and the United Arab Emirates are creating a strong demand for both passenger and heavy-duty industrial elevators. The extreme climatic conditions and heavy industrial developments in the region necessitate the deployment of highly durable geared elevators capable of operating in demanding environments. Across Africa, expanding mining and smelting operations are driving the need for industrial-grade vertical transportation solutions.
• South America: The market in South America is heavily influenced by the mining, smelting, and heavy machinery industries. Countries like Brazil, Chile, and Peru rely on heavy-duty geared elevators and hoists for resource extraction, processing plants, and water conservancy projects. While architectural demand fluctuates with regional economic cycles, the industrial baseline provides a steady stream of capital expenditure and aftermarket maintenance requirements.
Application and Type Analysis
The geared elevator market can be segmented comprehensively by its operational mechanisms (types) and its diverse end-user sectors (applications).
Types:
• Isokinetic Operation: Isokinetic, or constant speed, geared elevators operate using traditional alternating current (AC) or direct current (DC) motors without advanced variable frequency regulation. These systems are characterized by their extreme mechanical durability, simplicity of design, and lower initial capital costs. While they have largely been phased out of high-end passenger applications due to rougher ride quality during start-and-stop phases, they remain highly relevant in rugged industrial environments. In applications such as smelting or heavy machinery transport, where load capacity and resilience to harsh environmental conditions supersede passenger comfort, isokinetic geared elevators provide reliable, continuous performance.
• Frequency Conversion: The integration of Variable Voltage Variable Frequency (VVVF) drives has revolutionized the geared elevator market. Frequency conversion technology allows for precise control over the motor's speed and torque, resulting in exceptionally smooth acceleration and deceleration profiles. This type of operation significantly reduces mechanical wear on the gearbox, extends the lifespan of the ropes and sheaves, and critically lowers energy consumption by optimizing power draw during operation. The trend across nearly all applications is a rapid shift toward frequency conversion, driven by global ESG (Environmental, Social, and Governance) mandates and the pursuit of green building certifications.
Applications:
• Machinery Industry: Geared elevators and industrial hoists are fundamental to the machinery and manufacturing sectors. They are utilized to transport raw materials, heavy vehicle chassis, and bulky industrial components across multi-level factory floors. The mechanical advantage provided by the gearbox allows these elevators to handle extreme freight loads that would be impractical for standard gearless systems.
• Architecture (Achitechive): In low-to-mid-rise residential and commercial buildings, geared traction elevators offer a cost-effective alternative to gearless and hydraulic systems. They are widely used in affordable housing developments, suburban office parks, and retail centers. The modernization of architectural elevators—upgrading legacy isokinetic systems to modern frequency conversion drives—represents a massive ongoing market opportunity.
• Medical Industry: Elevators in healthcare settings demand specialized operational parameters. Hospital bed elevators and service lifts must accommodate significant weight (including heavy diagnostic equipment and multiple personnel) while maintaining flawlessly smooth operation to ensure patient safety and comfort. Frequency conversion geared elevators are perfectly suited for this, providing the necessary load capacity combined with precision leveling and vibration-free rides.
• Water Conservancy Industry: Dams, hydroelectric power stations, and large-scale pumping facilities require vertical transportation for maintenance personnel and heavy replacement parts. These environments are often highly damp, prone to vibration, and architecturally complex. Specialized heavy-duty geared elevators are deployed here due to their robust mechanical architecture and their ability to withstand challenging ambient conditions.
• Smelting Industry: The metallurgical and smelting sectors represent some of the most extreme operating environments for any machinery. Geared elevators used in foundries and steel mills must endure high ambient temperatures, airborne particulates, and immense, shifting load weights (such as transporting crucibles of molten metal or heavy raw ores). The inherent torque and ruggedness of geared traction systems make them indispensable in this sector.
Value Chain Structure
The geared elevator industry relies on a complex, highly integrated global value chain that spans from raw material extraction to decades-long service contracts.
• Upstream Component Sourcing: The value chain begins with the procurement of fundamental raw materials, primarily high-grade steel, cast iron, and copper. Steel is utilized extensively in the construction of the elevator cab, rails, and structural supports, while cast iron is often used for the gearbox housing. Copper is critical for the motor windings and the vast array of electrical cabling. Additionally, the upstream segment involves the production of microprocessors, sensors, and power electronics required for frequency conversion drives and modern elevator controllers.
• Midstream Manufacturing and Assembly: Midstream operations involve the precision engineering and manufacturing of the core elevator components: the traction machine, the reduction gear system, the cab assembly, and the control panels. Leading elevator companies maintain massive global manufacturing hubs where these components are rigorously tested for safety, load capacity, and energy efficiency. Industrial players also manufacture the heavy-duty rack-and-pinion systems and high-torque geared hoists used in the machinery and construction applications.
• Downstream Distribution and Installation: The downstream segment encompasses the sales, distribution, and physical installation of the elevator systems. This phase requires intense collaboration with architects, general contractors, and structural engineers to ensure the elevator shaft, structural supports, and electrical systems are perfectly aligned with the building or industrial plant's specifications.
• Aftermarket and Servicing: Often the most profitable segment of the value chain, the aftermarket includes routine maintenance, emergency repairs, parts replacement, and full system modernizations. Because geared elevators have operating lifespans of 20 to 30 years, securing the maintenance contract provides elevator manufacturers and independent service providers with stable, long-term recurring revenue. The integration of IoT (Internet of Things) sensors into elevator systems has further transformed this segment, allowing for predictive maintenance that minimizes downtime.
Enterprise Information and Strategic Developments
The competitive landscape of the geared elevator market features a mix of traditional vertical transportation giants and leading heavy machinery and construction equipment manufacturers. Key market players include Hyundai Elevators, Otis Elevator, Canny Elevator, Johnson Lifts, Hitachi, Konecranes, Cargotec, Terex Corporation, Manitowoc, Wacker Neuson, Tadano, Zoomlion Heavy Industry Science, Liebherr Group, XCMG Group, and Sany Group.
The traditional passenger and commercial freight elevator segment is heavily concentrated among legacy global brands such as Otis Elevator, Hitachi, and Hyundai Elevators, alongside strong regional leaders like Canny Elevator and Johnson Lifts. These companies are aggressively pursuing strategies to expand their service portfolios and secure recurring revenue through M&A activities.
Conversely, the industrial lifting, construction hoist, and specialized machinery elevator segment is dominated by heavy equipment titans including Zoomlion Heavy Industry Science, Liebherr Group, XCMG Group, Sany Group, Konecranes, Cargotec, Terex Corporation, Manitowoc, Wacker Neuson, and Tadano. These organizations leverage their vast expertise in hydraulics, high-torque geared mechanisms, and structural engineering to provide integrated vertical lifting solutions for the machinery, smelting, and water conservancy industries.
Recent strategic developments, particularly mergers, acquisitions, and major institutional investments, highlight the intense focus on market consolidation and the immense value placed on elevator aftermarket services:
• On October 10, 2024, JPMorgan Chase & Co. made a significant addition to its investment portfolio by acquiring 7,162,042 shares of Otis Worldwide Corp (NYSE: OTIS), a leading global supplier in the elevator and escalator industry. This transaction increased JPMorgan's total holdings in Otis to 27,076,127 shares, reflecting a substantial financial commitment to the company. The shares were purchased at a price of $103.94 each, marking a notable investment move by the firm and underscoring institutional confidence in the long-term profitability of the elevator sector.
• On April 15, 2025, Axxiom Elevator (“Axxiom”), a prominent provider of elevator maintenance, repair, and modernization services, successfully completed the acquisition of Evolution Elevator & Escalator Corp (“Evolution”). Evolution is recognized as one of the most respected providers of elevator and escalator services catering to large and demanding customers in Southeast Florida. This acquisition solidifies Axxiom’s footprint in a high-density, lucrative regional market.
• On April 21, 2025, Otis Worldwide Corporation (NYSE: OTIS), expanding its massive global portfolio, announced the acquisition of eight of eleven Urban Elevator locations in the U.S. All eight acquired locations will operate under the ownership and operation of Otis Elevator Co., while several remaining locations will retain the Urban Elevator branding. This move demonstrates Otis's strategy of absorbing regional competitors to continuously expand its domestic service density.
• On April 30, 2025, Mitsubishi Electric Corporation announced the strategic acquisition of all shares of Ascension Lifts Limited, an Irish elevator company based in Dublin. The transaction was executed on April 29 through Mitsubishi’s wholly-owned subsidiary Motum AB, which is headquartered in Stockholm, Sweden. This acquisition highlights the ongoing consolidation in the European market and the aggressive expansion of major Asian manufacturers into Western European maintenance networks.
• On September 9, 2025, Elevator Service, Inc. (ESI), the parent company of City Elevator of Michigan, announced the acquisition of Elevator Technology, a Detroit-based elevator service provider. The strategic move dramatically expands ESI's and City Elevator of Michigan's presence within the Detroit metro area, continuing their legacy of customer-focused service while capitalizing on the region's dense urban infrastructure.
Market Opportunities
• Infrastructure Modernization Programs: Globally, millions of geared elevators installed between the 1970s and 1990s are reaching the end of their mechanical lifecycles. Government-backed infrastructure renewal programs and the private sector's push for building modernization present a massive opportunity for retrofitting legacy systems with modern frequency conversion drives, updated safety brakes, and contemporary cab designs.
• IoT Integration and Smart Maintenance: The proliferation of the Internet of Things allows companies to install sensors on gearboxes, motors, and traction sheaves. These sensors monitor vibration, temperature, and wear in real-time, enabling predictive maintenance. Companies that successfully integrate software-as-a-service (SaaS) predictive monitoring into their elevator portfolios can drastically increase their profit margins while reducing critical breakdowns for end-users.
• Industrial Expansion in Emerging Markets: The rapid industrialization of Southeast Asia, India, and parts of Africa is driving immense demand for heavy machinery, smelting facilities, and water conservancy projects. These large-scale industrial complexes require customized, extreme-duty geared elevators and hoists, presenting a lucrative growth avenue for the heavy machinery entities operating in this space.
• Green Building Certifications: The pursuit of LEED, BREEAM, and other global green building certifications is forcing property owners to upgrade their building systems. Upgrading from isokinetic geared systems to highly efficient frequency conversion elevators yields immediate energy savings, positioning manufacturers of energy-efficient drives favorably in the commercial real estate sector.
Market Challenges
• Intense Market Competition and Price Volatility: The new equipment market is highly commoditized, leading to aggressive price wars among manufacturers trying to secure installation contracts. Companies often sell new equipment at minimal margins purely to secure the highly profitable long-term maintenance contracts, which strains initial profitability and capital allocation.
• Raw Material Supply Chain Disruptions: The manufacturing of geared elevators is highly dependent on global commodities such as steel, iron, and copper. Geopolitical tensions, trade tariffs, and supply chain bottlenecks can lead to unpredictable spikes in raw material costs, which manufacturers struggle to pass on to developers due to fixed-price construction contracts.
• Skilled Labor Shortages: The installation and maintenance of geared elevators require highly specialized electrical and mechanical engineering skills. A global shortage of certified elevator mechanics and industrial technicians is currently impeding the ability of service companies to expand their geographic footprints organically, driving up labor costs and forcing the M&A consolidation seen across the industry.
• Technological Shift Towards Gearless Systems: While geared elevators remain dominant in industrial and low-rise applications, gearless permanent magnet synchronous motor (PMSM) technology has completely usurped the mid-to-high-rise commercial passenger market. Manufacturers of geared systems must constantly innovate to maintain the relevance and cost-competitiveness of geared architectures against increasingly affordable gearless alternatives.
1.1 Study Scope 1
1.2 Research Methodology 2
1.2.1 Data Sources 2
1.2.2 Assumptions 4
1.3 Abbreviations and Acronyms 5
Chapter 2 Market Executive Summary 7
2.1 Global Geared Elevator Market Size (2021-2031) 7
2.2 Global Geared Elevator Consumption Volume (2021-2031) 9
2.3 Market Trends and Driving Factors 11
Chapter 3 Market Dynamics and Development Environment 13
3.1 Growth Drivers and Opportunities 13
3.2 Market Restraints and Challenges 15
3.3 Industry Policy and Regulatory Landscape 17
3.4 Technological Innovation and Patent Analysis 19
Chapter 4 Global Geared Elevator Market Analysis by Type 22
4.1 Isokinetic Operation 22
4.2 Frequency Conversion 25
Chapter 5 Global Geared Elevator Market Analysis by Application 29
5.1 Machinery Industry 29
5.2 Architecture and Construction 32
5.3 Medical Industry 35
5.4 Water Conservancy Industry 37
5.5 Smelting Industry 40
Chapter 6 Global Geared Elevator Market by Region 43
6.1 North America (United States, Canada, Mexico) 43
6.2 Europe (Germany, UK, France, Italy, Spain) 47
6.3 Asia-Pacific (China, Japan, Korea, India, Southeast Asia, Australia, Taiwan (China)) 51
6.4 South America (Brazil, Argentina) 55
6.5 Middle East and Africa (UAE, Saudi Arabia, South Africa) 58
Chapter 7 Supply Chain and Manufacturing Cost Analysis 62
7.1 Geared Elevator Production Process Analysis 62
7.2 Upstream Raw Materials and Component Suppliers 64
7.3 Downstream Client Analysis 66
Chapter 8 Import and Export Trade Analysis 69
8.1 Global Export Trends of Geared Elevator by Region 69
8.2 Global Import Trends of Geared Elevator by Region 71
Chapter 9 Key Company Profiles 74
9.1 Hyundai Elevators 74
9.2 Otis Elevator 78
9.3 Canny Elevator 82
9.4 Johnson Lifts 85
9.5 Hitachi 89
9.6 Konecranes 93
9.7 Cargotec 97
9.8 Terex Corporation 101
9.9 Manitowoc 105
9.10 Wacker Neuson 109
9.11 Tadano 113
9.12 Zoomlion Heavy Industry Science 117
9.13 Liebherr Group 121
9.14 XCMG Group 125
9.15 Sany Group 129
Chapter 10 Competitive Landscape 133
10.1 Global Geared Elevator Market Share by Key Players 133
10.2 Global Geared Elevator Market Concentration Ratio 135
Chapter 11 Market Forecast 2027-2031 137
11.1 Global Geared Elevator Size and Volume Forecast 137
11.2 Forecast by Region, Type, and Application 139
Chapter 12 Conclusion and Research Findings 142
Table 2. Global Geared Elevator Volume by Type (Units) 2021-2026 24
Table 3. Global Geared Elevator Revenue by Application (USD Million) 2021-2026 31
Table 4. Global Geared Elevator Volume by Application (Units) 2021-2026 32
Table 5. North America Geared Elevator Market by Country (USD Million) 45
Table 6. Europe Geared Elevator Market by Country (USD Million) 49
Table 7. Asia-Pacific Geared Elevator Market by Country (USD Million) 53
Table 8. Global Geared Elevator Export by Region (Units) 2021-2026 70
Table 9. Global Geared Elevator Import by Region (Units) 2021-2026 72
Table 10. Hyundai Geared Elevator Sales, Price, Cost and Gross Profit Margin (2021-2026) 76
Table 11. Otis Geared Elevator Sales, Price, Cost and Gross Profit Margin (2021-2026) 80
Table 12. Canny Geared Elevator Sales, Price, Cost and Gross Profit Margin (2021-2026) 83
Table 13. Johnson Lifts Geared Elevator Sales, Price, Cost and Gross Profit Margin (2021-2026) 87
Table 14. Hitachi Geared Elevator Sales, Price, Cost and Gross Profit Margin (2021-2026) 91
Table 15. Konecranes Geared Elevator Sales, Price, Cost and Gross Profit Margin (2021-2026) 95
Table 16. Cargotec Geared Elevator Sales, Price, Cost and Gross Profit Margin (2021-2026) 99
Table 17. Terex Geared Elevator Sales, Price, Cost and Gross Profit Margin (2021-2026) 103
Table 18. Manitowoc Geared Elevator Sales, Price, Cost and Gross Profit Margin (2021-2026) 107
Table 19. Wacker Neuson Geared Elevator Sales, Price, Cost and Gross Profit Margin (2021-2026) 111
Table 20. Tadano Geared Elevator Sales, Price, Cost and Gross Profit Margin (2021-2026) 115
Table 21. Zoomlion Geared Elevator Sales, Price, Cost and Gross Profit Margin (2021-2026) 119
Table 22. Liebherr Geared Elevator Sales, Price, Cost and Gross Profit Margin (2021-2026) 123
Table 23. XCMG Geared Elevator Sales, Price, Cost and Gross Profit Margin (2021-2026) 127
Table 24. Sany Geared Elevator Sales, Price, Cost and Gross Profit Margin (2021-2026) 131
Table 25. Global Geared Elevator Market Size Forecast 2027-2031 138
Table 26. Global Geared Elevator Volume Forecast 2027-2031 140
Figure 1. Global Geared Elevator Market Revenue (USD Million) 2021-2031 8
Figure 2. Global Geared Elevator Consumption Volume (Units) 2021-2031 10
Figure 3. Global Geared Elevator Revenue Share by Type (2021-2031) 23
Figure 4. Isokinetic Operation Geared Elevator Growth Rate 2021-2031 24
Figure 5. Frequency Conversion Geared Elevator Growth Rate 2021-2031 27
Figure 6. Global Geared Elevator Revenue Share by Application (2021-2031) 30
Figure 7. Geared Elevator Demand in Machinery Industry 2021-2026 31
Figure 8. Geared Elevator Demand in Architecture 2021-2026 34
Figure 9. Geared Elevator Demand in Medical Industry 2021-2026 36
Figure 10. Geared Elevator Revenue Share by Region (2021-2026) 44
Figure 11. North America Geared Elevator Market Growth 2021-2031 46
Figure 12. Europe Geared Elevator Market Growth 2021-2031 50
Figure 13. Asia-Pacific Geared Elevator Market Growth 2021-2031 54
Figure 14. Geared Elevator Manufacturing Cost Structure 63
Figure 15. Hyundai Geared Elevator Market Share (2021-2026) 77
Figure 16. Otis Geared Elevator Market Share (2021-2026) 81
Figure 17. Canny Geared Elevator Market Share (2021-2026) 84
Figure 18. Johnson Lifts Geared Elevator Market Share (2021-2026) 88
Figure 19. Hitachi Geared Elevator Market Share (2021-2026) 92
Figure 20. Konecranes Geared Elevator Market Share (2021-2026) 96
Figure 21. Cargotec Geared Elevator Market Share (2021-2026) 100
Figure 22. Terex Geared Elevator Market Share (2021-2026) 104
Figure 23. Manitowoc Geared Elevator Market Share (2021-2026) 108
Figure 24. Wacker Neuson Geared Elevator Market Share (2021-2026) 112
Figure 25. Tadano Geared Elevator Market Share (2021-2026) 116
Figure 26. Zoomlion Geared Elevator Market Share (2021-2026) 120
Figure 27. Liebherr Geared Elevator Market Share (2021-2026) 124
Figure 28. XCMG Geared Elevator Market Share (2021-2026) 128
Figure 29. Sany Geared Elevator Market Share (2021-2026) 132
Figure 30. Top 5 Players Market Share 2025 134
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |