Global PVC Fiber Market Strategic Analysis and Growth Forecast
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The global PVC fiber (chlorofiber/vinyon) market operates as a highly specialized, technically mature segment within the broader synthetic textile industry. Market valuation is projected to reach an estimated $650 million to $750 million by 2026. Forward projections indicate a stabilized Compound Annual Growth Rate (CAGR) of 3% to 4% extending through 2031.
Invented in 1913, PVC fiber experienced historically tempered volume growth compared to ubiquitous synthetics like polyester or nylon. Its commercial viability remains anchored not in mass-market apparel, but in strict, function-specific niches. Inherent non-flammability, exceptional chemical resistance, and distinct tactile properties drive its deployment across distinct sectors: industrial filter fabrics operating at ambient temperatures, protective occupational clothing, and synthetic hairpieces. Production is technologically barricaded by capital-intensive wet and dry spinning processes, resulting in a consolidated competitive landscape dominated by a few deeply entrenched legacy manufacturers. Recent corporate restructuring among key players signals a strategic pivot toward high-margin civilian applications and advanced industrial textile solutions.
Introduction
Synthetic fiber markets typically prioritize tensile strength, elasticity, and thermal endurance. PVC fiber deliberately diverges from this standard paradigm. Polyvinyl chloride fibers derive their market position entirely from chemical structure rather than mechanical versatility. Highly chlorinated polymers inherently resist combustion. When exposed to an open flame, PVC fiber shrinks, chars, and self-extinguishes once the heat source is removed. This specific physical reaction governs the product’s commercial boundaries, limiting its use in high-heat industrial environments due to a low softening point, while virtually mandating its use in high-risk consumer and occupational applications where fire propagation is the primary threat.
The industry bifurcates into distinct structural outputs: staple fibers, continuous filaments, and coarse bristles. Staple fibers and bristles currently dominate production volumes. This physical format dictates downstream utility. Short staple fibers integrate seamlessly into legacy textile spinning equipment for protective workwear and specialized civilian knitwear, including thermal blankets and flame-retardant home textiles. Bristles and tailored monofilaments supply the distinct physical memory and styling capability required by the global synthetic hair and wig industry.
Macro-economic crosscurrents heavily influence PVC fiber consumption. Inflationary pressures across major consumer markets alter spending habits, particularly in the personal care and aesthetics sectors, driving substitution from high-cost human hair to advanced synthetic alternatives. Concurrently, tightening occupational safety mandates in emerging industrial economies force metallurgical, chemical, and manufacturing sectors to upgrade personal protective equipment (PPE) and environmental filtration systems. These dual demand drivers insulate the PVC fiber sector from broader macroeconomic volatility, establishing a resilient, albeit niche, industrial base.
Regional Market Dynamics
The geographic distribution of PVC fiber consumption and processing reflects broader structural shifts in global textile manufacturing and heavy industry.
APAC (Asia-Pacific)
The APAC region operates as the undisputed center of gravity for both PVC fiber production and downstream conversion, maintaining an estimated localized growth trajectory of 4.5% to 5.5%. Mainland China, Indonesia, and Japan form a highly integrated supply chain triangle. Japan retains a disproportionate share of the intellectual property, high-end polymer formulation, and advanced spinning capacity. Downstream conversion, particularly the labor-intensive assembly of synthetic wigs, hair extensions, and industrial textiles, happens predominantly across Southeast Asia and mainland China. Supply chain nodes spanning mainland China, Indonesia, and Taiwan, China facilitate the efficient movement of raw staple fibers to specialized textile mills. Heavy industrialization across the region drives parallel demand for chemical-resistant filter fabrics. Chlor-alkali plants, electroplating facilities, and battery manufacturing centers heavily utilize PVC filtration media for ambient-temperature liquid processing, sustaining steady industrial volume off-take.
North America
North American market demand operates within a highly regulated commercial framework, projecting a stable growth rate of 2% to 3%. The Occupational Safety and Health Administration (OSHA) and the National Fire Protection Association (NFPA) set stringent standards for workplace environments. While meta-aramids dominate the high-temperature protective gear market, PVC fibers capture the cost-sensitive, low-temperature, high-chemical-risk protective clothing tier. The region also represents the largest end-consumer market for synthetic hairpieces and premium wigs. Domestic wig conversion is minimal; however, North American brand requirements dictate the specific technical specifications—such as denier, flame retardancy, and styling memory—that upstream Asian fiber manufacturers must meet.
Europe
The European market displays an estimated growth range of 1.5% to 2.5%, characterized by strict environmental oversight and a hyper-focus on technical textiles. The REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals) framework creates complex compliance barriers for PVC resin sourcing, plasticizers, and spinning solvents. Consequently, the European PVC fiber market skews entirely toward high-value, specialized applications. Regional legacy manufacturers leverage the fiber's unique triboelectric properties (generating negative ions and retaining heat) to market specialized thermal underwear, therapeutic joint supports, and niche medical textiles. European industrial demand centers on specialized environmental filtration required by advanced manufacturing sectors, prioritizing chemical inertness.
South America
Projecting a growth rate of 3% to 4%, South American demand aligns closely with its extractive industries. Mining operations, agro-chemical processing, and basic material refinement require durable, chemical-resistant workwear and filtration media. Localized textile manufacturing capacity frequently imports raw PVC staple fibers from Asian producers to assemble cost-effective, compliant PPE for regional distribution. The consumer market for synthetic hair is expanding organically, tracking with rising middle-class consumer discretionary income in Brazil and Colombia.
Middle East & Africa (MEA)
The MEA region demonstrates robust forecasted growth of 3.5% to 4.5%, driven almost entirely by structural demand in the synthetic hair market. Sub-Saharan Africa remains one of the largest demographic consumer bases for hair braids, extensions, and wigs. Affordability dictates market penetration, positioning PVC and modacrylic fibers as the primary materials. West and South African distribution networks pull massive volumes of finished synthetic hair products from Asian manufacturing hubs. Regional industrial application remains limited largely to petrochemical processing facilities requiring specialized chemical-resistant filtration textiles.
Application Segmentation
The commercial viability of PVC fiber relies on deep penetration into applications where general-purpose synthetics fail catastrophically. The market segments into four primary vectors.
Industrial Filter Fabrics
Liquid and gas filtration in industrial settings requires materials matched perfectly to the operational environment's thermal and chemical profile. PVC fiber features exceptional resistance to strong acids, alkalis, oxidizing agents, and reducing agents. In ambient-temperature chemical processing, PVC filter cloths outperform polyester (which degrades in alkalis) and nylon (which degrades in acids). Applications include galvanic sludge dewatering, pigment washing, and metallurgical chemical extraction. The primary limiting factor is the fiber's low glass transition temperature. PVC begins to soften and lose tensile strength near 70°C to 80°C, strictly limiting its application to "cold" or room-temperature processes. Within this thermal boundary, it offers unparalleled lifecycle longevity, dramatically reducing factory downtime required for filter replacement.
Protective Clothing
Textile flammability represents a severe hazard in munitions manufacturing, chemical handling, and specific heavy industrial environments. Standard synthetic fibers like polyester and nylon melt when exposed to high heat, adhering to human skin and causing deep, severe burns. PVC fiber does not support combustion. It chars and forms a localized barrier. While high-end aramid fibers (like Nomex) dominate firefighting and flash-fire occupational gear due to their high thermal resistance, aramids carry a massive price premium. PVC fibers fill the strategic middle market: environments where flash fires are possible but sustained high-temperature exposure is unlikely. Manufacturers frequently blend PVC staple fibers with cotton or other synthetics to balance flame retardancy with worker comfort, breathability, and moisture wicking.
Wigs and Synthetic Hair
The cosmetic and aesthetic market is the highest-volume consumer of specialized PVC fibers. Natural human hair is a scarce, high-cost commodity with a highly fragmented, ethically scrutinized supply chain. Synthetic alternatives must mimic natural hair's denier (thickness), light reflection (reducing unnatural plastic shine), and styling memory. PVC fiber excels in this matrix. Through precise extrusion and mechanical crimping, producers achieve a tactile feel remarkably close to human hair. More critically, safety regulations in major markets require hairpieces to be flame retardant to prevent catastrophic accidents near open flames or heat sources. PVC’s inherent non-flammability makes it a preferred base material. Consumers also value its low-temperature styling capacity; the fiber can be set with warm water or low-heat styling tools, holding its shape indefinitely until reheated.
Others
Civilian applications capture the remaining market volume. This includes specialized knitwear, winter blankets, and home decor fabrics (curtains, upholstery) utilized in public buildings, aviation, and hospitality sectors mandated by fire codes to use non-combustible materials. A sub-segment of the apparel market utilizes PVC fiber's high negative triboelectric charge. When rubbing against the skin, the fiber generates static electricity that some niche medical textile manufacturers claim provides joint pain relief and exceptional thermal retention, driving sales in thermal underwear and cold-weather orthopedic supports.
Value Chain & Supply Chain Analysis
The PVC fiber supply chain is rigid, capital-intensive, and highly sensitive to upstream petrochemical pricing. Production begins with the chlor-alkali process, generating chlorine that is combined with ethylene to produce Ethylene Dichloride (EDC), cracked into Vinyl Chloride Monomer (VCM), and polymerized into PVC resin. Fiber-grade PVC requires exact molecular weights and strict purity controls, differing significantly from the rigid PVC used in construction piping.
Fiber formation occurs via two distinct technological pathways: wet spinning and dry spinning.
Dry spinning involves dissolving the PVC resin in a volatile solvent (often an acetone-carbon disulfide mixture or pure acetone, depending on the exact polymer configuration). The solution extrudes through a spinneret into a heated chamber where the solvent evaporates instantly, leaving the solid filament. This process yields fibers with excellent cross-sectional shapes for synthetic hair.
Wet spinning extrudes the polymer solution into a chemical coagulation bath where the solvent diffuses out, precipitating the fiber.
Both methods require massive capital expenditure for solvent recovery systems. Environmental regulations strictly penalize volatile organic compound (VOC) emissions. The closed-loop solvent recovery mechanisms dictate plant economics; operational expenditure (OpEx) is heavily tied to the efficiency of these recovery units and the global energy prices required to run evaporation and distillation columns.
This high barrier to entry protects incumbent manufacturers. Specialized technical knowledge regarding spinneret design, solvent ratios, and post-spinning stretching (drawing) required to align the polymer chains and build tensile strength prevents generic chemical producers from easily pivoting into PVC fiber production. Consequently, supply chain power rests heavily with the few legacy fiber spinners who dictate terms to downstream textile converters and wig manufacturers.
Competitive Landscape
The market exhibits an oligopolistic structure. Legacy chemical firms with decades of proprietary process engineering control the majority of global output.
Denka Company Limited
A diversified Japanese chemical manufacturing powerhouse, Denka holds a dominant structural position in the specialized synthetic fiber market. The company leverages deep vertical integration, producing its own advanced chemical precursors. Denka’s strategic moat in the PVC fiber sector is heavily entrenched in the synthetic hairpiece and wig market. By engineering fibers that closely replicate the exact protein structure light-refraction and tactile properties of human hair, Denka dictates premium pricing. Their focus remains on continuous R&D to improve the heat resistance and dyeability of PVC filaments, expanding their technical lead over low-cost generic synthetic competitors.
Polaris Uno Inc
Formerly operating as UNO & Company, Ltd., the South Korean enterprise rebranded to POLARIS UNO, Inc. in April 2022. This corporate restructuring signals a sharpened focus on its core profitable segments. Polaris Uno operates as a massive counterweight to Japanese dominance in the synthetic hair market. The company commands extensive distribution networks across Africa and North America. Their competitive advantage lies in highly efficient mass production and rapid product iteration, formulating new fiber blends and colors at a pace that matches fast-shifting cosmetic fashion trends. Polaris Uno actively capitalizes on the global supply chain diversification away from purely Japanese suppliers, capturing significant volume in the mid-to-premium synthetic hair segments.
Rhovyl
Based in France, Rhovyl is the historical pioneer of chlorofibers. Unlike its Asian competitors who dominate the cosmetic wig sector, Rhovyl focuses almost entirely on apparel, home textiles, and technical industrial fabrics. The company leverages its European base to cater to stringent EU fire safety and environmental standards. Rhovyl's strategic positioning revolves around advanced performance apparel—specifically thermal underwear, antibacterial textiles, and specialized occupational garments. They market the inherent functional properties of the fiber (moisture management, thermal insulation, non-flammability) directly to premium consumer brands and specialized industrial PPE procurement channels.
Teiken Limited
Operating out of Japan, Teiken Limited occupies a highly specialized niche within the industrial and protective textile segment. Rather than competing in the high-volume cosmetic hair market, Teiken focuses its engineering capabilities on heavy industry requirements. The company manufactures high-durability filter fabrics, specialized canvas covers, and safety workwear. Their strategic moat is built on precise textile engineering—weaving and treating PVC fibers into complex technical fabrics that resist specific industrial chemical degradation. Teiken maintains tight relationships with heavy manufacturing, chemical processing, and public infrastructure sectors, ensuring stable, long-term supply contracts.
Opportunities & Challenges
The trajectory of the PVC fiber market hinges on navigating distinct technical limitations while exploiting shifting global demographics.
Opportunities
The rapid expansion of the synthetic hair market provides the most reliable volume tailwind. As global inflation constricts disposable income, consumers structurally shift toward high-quality synthetic alternatives. Advancements in polymer blending present opportunities to increase the heat-deflection temperature of PVC fibers, allowing consumers to use higher-heat styling tools without melting the wig, a feature that currently limits basic PVC against more expensive modacrylics.
In the industrial sector, the tightening of environmental regulations in developing economies (specifically across Southeast Asia and Latin America) forces the modernization of industrial filtration systems. Chemical plants upgrading their wastewater treatment and gas scrubbing facilities generate immediate, localized demand for chemically inert PVC filter fabrics. Furthermore, innovation in eco-friendly plasticizers and bio-attributed PVC resins (utilizing bio-ethylene) offers a pathway for manufacturers to market "green" chlorofibers, appealing to ESG-focused European and North American procurement managers.
Challenges
Structural headwinds are driven primarily by environmental and regulatory scrutiny. The entire polyvinyl chloride value chain faces intense pressure from global environmental non-governmental organizations regarding chlorine chemistry, phthalate plasticizers, and end-of-life disposal. Because PVC fibers cannot be easily incinerated without sophisticated scrubbing equipment (due to the release of hydrogen chloride gas and potential dioxin formation), end-of-life recycling for PVC textiles and synthetic wigs remains a critical failure point.
Technologically, the fiber faces strict thermal limitations. Its low softening point absolutely precludes its entry into high-temperature filtration (like power plant baghouses) or flash-fire structural firefighting gear, limiting its total addressable market. Additionally, aggressive market penetration by inherently flame-retardant polyester (FR-PET) threatens PVC’s market share in home decor and commercial upholstery. FR-PET matches PVC's non-combustibility in basic tests but offers superior dyeability, softer hand-feel, and cheaper extrusion economics, forcing PVC fiber manufacturers to constantly defend their niche through specialized chemical-resistance claims and tactile superiority in the synthetic hair segment.
1.1 Study Scope 1
1.2 Research Methodology 2
1.2.1 Data Sources 3
1.2.2 Assumptions 4
1.3 Abbreviations and Acronyms 5
Chapter 2 Global PVC Fiber Market Overview 6
2.1 Global PVC Fiber Market Size (2021-2026) 6
2.2 Global PVC Fiber Capacity and Production (2021-2026) 7
2.3 Global PVC Fiber Consumption (2021-2026) 8
2.4 Geopolitical Impact Analysis 9
2.4.1 Impact on Global Macroeconomy 9
2.4.2 Impact on PVC Fiber Industry 10
Chapter 3 PVC Fiber Value Chain and Manufacturing Process Analysis 11
3.1 Upstream Raw Material Supply 11
3.2 Downstream Application Analysis 12
3.3 PVC Fiber Manufacturing Process Analysis 13
3.4 Key Patents and Technological Developments 14
Chapter 4 Global PVC Fiber Market Competitive Landscape 15
4.1 Global Key Players PVC Fiber Capacity and Production (2021-2026) 15
4.2 Global Key Players PVC Fiber Revenue (2021-2026) 16
4.3 Global PVC Fiber Market Share by Company 17
4.4 Industry Concentration Rate 18
Chapter 5 PVC Fiber Market by Application 19
5.1 Global PVC Fiber Consumption by Application (2021-2026) 19
5.2 Industrial Filter Fabrics 20
5.3 Protective Clothing 21
5.4 Wigs 22
5.5 Others 23
Chapter 6 Global PVC Fiber Production and Capacity by Region (2021-2026) 24
6.1 Asia-Pacific 24
6.2 Europe 25
6.3 North America 26
Chapter 7 Global PVC Fiber Consumption and Market Size by Region (2021-2026) 27
7.1 Asia-Pacific 27
7.2 North America 28
7.3 Europe 29
7.4 Latin America, Middle East and Africa 30
Chapter 8 Asia-Pacific PVC Fiber Market Analysis 31
8.1 China 32
8.2 Japan 33
8.3 South Korea 34
8.4 India 35
8.5 Taiwan (China) 36
Chapter 9 North America PVC Fiber Market Analysis 37
9.1 United States 38
9.2 Canada 39
Chapter 10 Europe PVC Fiber Market Analysis 40
10.1 Germany 41
10.2 France 42
10.3 United Kingdom 43
10.4 Italy 44
Chapter 11 Global PVC Fiber Import and Export Analysis 45
11.1 Global PVC Fiber Import by Region (2021-2026) 45
11.2 Global PVC Fiber Export by Region (2021-2026) 46
11.3 Trade Tariffs and Barriers 47
Chapter 12 Key Players Profiles 48
12.1 Denka Company Limited 48
12.1.1 Company Overview 48
12.1.2 PVC Fiber Operating Data Analysis 49
12.1.3 R&D Investment and Marketing Strategy 50
12.1.4 SWOT Analysis 51
12.2 Polaris Uno Inc 52
12.2.1 Company Overview 52
12.2.2 PVC Fiber Operating Data Analysis 53
12.2.3 R&D Investment and Marketing Strategy 54
12.2.4 SWOT Analysis 55
12.3 Rhovyl 56
12.3.1 Company Overview 56
12.3.2 PVC Fiber Operating Data Analysis 57
12.3.3 R&D Investment and Marketing Strategy 58
12.3.4 SWOT Analysis 59
12.4 Teiken Limited 60
12.4.1 Company Overview 60
12.4.2 PVC Fiber Operating Data Analysis 61
12.4.3 R&D Investment and Marketing Strategy 62
12.4.4 SWOT Analysis 63
Chapter 13 Market Dynamics and Future Trends 64
13.1 Market Drivers 64
13.2 Market Restraints 65
13.3 Industry Opportunities 66
Chapter 14 Global PVC Fiber Market Forecast (2027-2031) 67
14.1 Global PVC Fiber Capacity and Production Forecast (2027-2031) 67
14.2 Global PVC Fiber Consumption Forecast (2027-2031) 68
14.3 Global PVC Fiber Market Size Forecast (2027-2031) 69
14.4 Global PVC Fiber Forecast by Application 70
14.5 Global PVC Fiber Forecast by Region 71
Chapter 15 Research Conclusions 73
Table 2 Global PVC Fiber Capacity and Production (2021-2026) 7
Table 3 Global PVC Fiber Consumption (2021-2026) 8
Table 4 Impact of Geopolitical Events on Global Macroeconomy 9
Table 5 Key Raw Material Suppliers for PVC Fiber 11
Table 6 Global Key Players PVC Fiber Capacity (2021-2026) 15
Table 7 Global Key Players PVC Fiber Production (2021-2026) 15
Table 8 Global Key Players PVC Fiber Revenue (2021-2026) 16
Table 9 Global PVC Fiber Consumption by Application (2021-2026) 19
Table 10 Global PVC Fiber Production by Region (2021-2026) 24
Table 11 Global PVC Fiber Capacity by Region (2021-2026) 24
Table 12 Global PVC Fiber Consumption by Region (2021-2026) 27
Table 13 Global PVC Fiber Market Size by Region (2021-2026) 27
Table 14 Global PVC Fiber Import by Region (2021-2026) 45
Table 15 Global PVC Fiber Export by Region (2021-2026) 46
Table 16 Denka Company Limited PVC Fiber Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 49
Table 17 Polaris Uno Inc PVC Fiber Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 53
Table 18 Rhovyl PVC Fiber Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 57
Table 19 Teiken Limited PVC Fiber Capacity, Production, Price, Cost and Gross Profit Margin (2021-2026) 61
Table 20 Global PVC Fiber Capacity Forecast (2027-2031) 67
Table 21 Global PVC Fiber Production Forecast (2027-2031) 67
Table 22 Global PVC Fiber Consumption Forecast (2027-2031) 68
Table 23 Global PVC Fiber Market Size Forecast (2027-2031) 69
Table 24 Global PVC Fiber Consumption Forecast by Application (2027-2031) 70
Table 25 Global PVC Fiber Consumption Forecast by Region (2027-2031) 71
Figure 1 Global PVC Fiber Market Size Growth Rate (2021-2026) 6
Figure 2 Global PVC Fiber Capacity Utilization Rate (2021-2026) 7
Figure 3 PVC Fiber Value Chain Analysis 11
Figure 4 PVC Fiber Manufacturing Process 13
Figure 5 Global PVC Fiber Market Concentration Rate 18
Figure 6 Global PVC Fiber Consumption Share by Application (2026) 19
Figure 7 Global PVC Fiber Production Share by Region (2026) 25
Figure 8 Global PVC Fiber Consumption Share by Region (2026) 28
Figure 9 Asia-Pacific PVC Fiber Market Size Growth Rate (2021-2026) 31
Figure 10 North America PVC Fiber Market Size Growth Rate (2021-2026) 37
Figure 11 Europe PVC Fiber Market Size Growth Rate (2021-2026) 40
Figure 12 Denka Company Limited PVC Fiber Market Share (2021-2026) 50
Figure 13 Polaris Uno Inc PVC Fiber Market Share (2021-2026) 54
Figure 14 Rhovyl PVC Fiber Market Share (2021-2026) 58
Figure 15 Teiken Limited PVC Fiber Market Share (2021-2026) 62
Figure 16 Global PVC Fiber Market Size Forecast Growth Rate (2027-2031) 69
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |