Global Corrosion Detector Sensor Market: Industry Trends, Value Chain, and Predictive Maintenance Insights
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The global industrial landscape is undergoing a massive digital transformation, driven by the convergence of heavy engineering and advanced data analytics. Within this macroeconomic shift, the asset integrity management sector has become critically important. At the absolute center of this sector is the Corrosion Detector Sensor, a highly sophisticated device that represents the backbone of modern Industrial Internet of Things (IIoT) infrastructure. A corrosion detector sensor is explicitly engineered for the real-time, continuous monitoring of material degradation and corrosion rates across metallic structures, vast pipeline networks, storage tanks, and high-value industrial processing equipment.
Historically, the heavy industries—particularly oil, gas, and chemical processing—relied on highly reactive and inefficient anti-corrosion strategies. Traditional asset protection depended heavily on scheduled facility shutdowns, manual human inspections using handheld ultrasonic testers, or invasive tank-opening examinations. This legacy approach was fraught with blind spots, exposing enterprises to catastrophic safety incidents between inspection intervals. The modern corrosion detector sensor completely disrupts this outdated paradigm. It enables a 24/7 continuous online monitoring ecosystem. These advanced sensors seamlessly convert physical realities—such as localized wall thickness reduction, electrochemical fluctuations, or shifts in environmental corrosiveness—into highly accurate, transmittable digital signals.
This technological evolution is facilitating a monumental shift in industrial operations: moving away from a philosophy of "reactive, post-incident emergency repair" toward a highly optimized state of "predictive maintenance." By leveraging real-time data from these sensors, facility operators can precisely forecast when a pipeline might leak or a pressure vessel might burst, allowing them to schedule targeted maintenance only when absolutely necessary, thereby averting devastating environmental disasters, maximizing plant uptime, and safeguarding human life.
Driven by an aging global infrastructure base, increasingly stringent environmental and occupational safety regulations, and the rapid digitization of the energy sector, the commercial demand for these sensors is experiencing robust expansion. The global market size for Corrosion Detector Sensors is estimated to reach a substantial valuation ranging from 350 million USD to 550 million USD by the year 2026. Looking toward the strategic horizon, the market is projected to maintain a strong and resilient growth trajectory, with an estimated Compound Annual Growth Rate (CAGR) ranging between 8.0% and 10.0% through to the year 2031. This sustained growth reflects the fundamental reality that in high-stakes industries, the cost of proactive sensor deployment is infinitesimally small compared to the catastrophic financial and reputational ruin caused by an unpredicted structural failure.
Regional Market Analysis
The global deployment and consumption of corrosion detector sensors are intricately tied to regional industrial footprints, the age of existing pipeline infrastructure, and localized regulatory frameworks governing industrial safety and environmental protection.
• North America
The North American market, dominated by the United States and Canada, represents a highly mature, technologically advanced, and heavily regulated landscape. The primary driver in this region is the sheer volume and advanced age of its petroleum and natural gas infrastructure. The United States operates millions of miles of pipelines, many of which were installed decades ago. Regulatory bodies, most notably the Pipeline and Hazardous Materials Safety Administration (PHMSA), are enforcing increasingly strict mandates for pipeline integrity management, effectively forcing operators to adopt continuous monitoring technologies. Furthermore, the offshore operations in the Gulf of Mexico and the abrasive oil sands extraction in Canada require highly resilient sensor networks. Driven by this aggressive regulatory push and the rapid adoption of wireless IIoT ecosystems, the North American corrosion detector sensor market is estimated to experience a steady growth rate ranging from 8.5% to 10.5%.
• Asia-Pacific (APAC)
The Asia-Pacific region is the absolute epicenter of new industrial growth and represents the most dynamic frontier for the corrosion sensor market. The region is undergoing massive, hyper-scale industrialization and urbanization. China and India are aggressively expanding their domestic energy grids, building thousands of miles of new oil and gas pipelines, and constructing massive new downstream petrochemical refinery complexes. These greenfield projects are increasingly incorporating smart sensor networks directly into their foundational designs. Furthermore, Taiwan, China plays a highly strategic role in the region's broader IIoT ecosystem, providing advanced semiconductor components and microcontrollers that power these smart sensors. Due to the convergence of massive infrastructure spending and the rapid modernization of industrial safety standards, the APAC region is projected to register the highest regional growth rate, estimated between 9.5% and 11.5%.
• Europe
Europe operates as the global vanguard for environmental protection, ESG (Environmental, Social, and Governance) compliance, and the transition toward green energy. The market here is profoundly shaped by stringent directives aimed at preventing any form of industrial leakage that could harm the environment. The North Sea offshore oil and gas platforms present a uniquely harsh, highly corrosive marine environment that demands continuous structural monitoring. Moreover, Europe is pioneering the transition to alternative fuels. As the continent repurposes existing natural gas pipelines for hydrogen transport, operators must deploy specialized sensors to monitor for hydrogen embrittlement and unique corrosion mechanisms. Reflecting a market driven by intense regulatory compliance and advanced engineering, the European market is projected to grow at an estimated CAGR of 7.0% to 9.0%.
• Middle East and Africa (MEA)
The MEA region is fundamentally defined by its colossal oil and gas reserves and some of the most extreme operating environments on the planet. The high salinity of the Persian Gulf, combined with extreme desert temperatures and highly sour (hydrogen sulfide-rich) crude oil extraction, creates a "perfect storm" for rapid metallic corrosion. Sovereign wealth funds and national oil companies in Saudi Arabia, the UAE, and Qatar are investing billions in "Digital Oilfield" initiatives. These initiatives mandate the deployment of tens of thousands of wireless corrosion sensors to automate asset management and reduce the need for human personnel in hazardous desert environments. The MEA market is estimated to register a robust growth rate of 7.5% to 9.5%.
• South America
The South American market occupies a vital, developing niche within the global ecosystem. Demand in this region is heavily anchored by the offshore oil booms in Brazil (particularly the ultra-deepwater pre-salt reserves) and the rapidly expanding energy sector in Guyana. Subsea extraction in these regions involves immense pressures and highly corrosive multiphase fluids, necessitating highly specialized, high-pressure subsea corrosion sensors. While broader onshore industrial deployment is still modernizing, the massive capital expenditure in offshore energy ensures steady market expansion. The South American market is estimated to grow at a CAGR of 6.5% to 8.5%.
Type and Application Trends
The corrosion detector sensor market is highly diversified, with specific technologies engineered to detect entirely different mechanisms of material degradation across a variety of industrial applications.
• Type Trends
o Ultrasonic Corrosion Sensor: This is the dominant and most rapidly growing category of non-intrusive sensors. Installed permanently on the exterior of a pipe or vessel, these sensors use high-frequency sound waves to measure the remaining wall thickness with micrometer precision. The prevailing trend is the complete wireless integration of these sensors (using protocols like WirelessHART or ISA100), allowing plant operators to deploy them in highly inaccessible or hazardous areas without the exorbitant cost of running hardwired power and data cables.
o Sulfate Reducing Bacteria (SRB) Sensor: Microbiologically Influenced Corrosion (MIC) is a stealthy and highly destructive force, particularly in water injection systems and crude oil storage. SRB sensors detect the presence and metabolic activity of bacteria that produce corrosive hydrogen sulfide. The technological trend here is moving toward real-time, in-line biological monitoring, replacing the legacy method of taking water samples and waiting weeks for lab cultures to grow.
o Biocide Sensor: Closely related to SRB management, these sensors monitor the concentration of biocides (chemicals used to kill corrosion-causing bacteria) in the fluid stream. The trend is the integration of these sensors into closed-loop, automated chemical injection skids. If the sensor detects a drop in biocide levels, it automatically triggers a pump to inject more chemical, ensuring continuous protection while eliminating wasteful chemical over-dosing.
o Residual Corrosion Sensor / Others: This category includes intrusive technologies like Electrical Resistance (ER) probes and Linear Polarization Resistance (LPR) sensors. These are inserted directly into the fluid flow to measure the corrosivity of the process fluid itself. The ongoing trend is the digitalization of these legacy probes, outfitting them with advanced data loggers and Bluetooth transmitters to provide high-resolution, high-frequency data sampling.
• Application Trends
o O&G (Oil & Gas): This represents the largest application sector. In downstream refineries, sensors are deployed to monitor the devastating effects of high-temperature sulfidation and naphthenic acid corrosion. The dominant trend is the integration of sensor data into "Digital Twins"—virtual replicas of the refinery that use AI to model exactly how different crude oil blends will corrode the pipes over time, allowing for highly optimized crude purchasing and blending strategies.
o Oil-Fields Operations: In upstream extraction, the focus is on survivability. Sensors deployed downhole or at the wellhead must withstand extreme High-Pressure/High-Temperature (HPHT) conditions, sand erosion, and highly corrosive multiphase flows containing CO2 and H2S. The trend is the miniaturization and ruggedization of sensor housings using advanced alloys like Hastelloy or Inconel.
o Energy: Beyond fossil fuels, the broader energy sector relies on corrosion monitoring. In nuclear and thermal power generation, sensors monitor critical cooling water circuits and high-pressure steam lines. A massive emerging trend is the deployment of sensors in the offshore wind industry, monitoring the degradation of turbine foundations exposed to relentless saltwater splashing and marine currents.
o Others: This includes the maritime shipping industry (monitoring ballast tanks), municipal water and wastewater treatment facilities, and the aerospace sector. In these industries, the trend is focused on cost-effective, easily deployable sensor nodes that can integrate seamlessly into existing supervisory control and data acquisition (SCADA) systems.
Industry Chain and Value Chain Structure
The value chain for Corrosion Detector Sensors is highly specialized, bridging advanced materials science, precision electronics, and enterprise-level software engineering.
• Upstream: Materials and Components
The upstream segment involves the procurement of the fundamental building blocks of the sensors. For ultrasonic sensors, this requires high-quality piezoelectric crystals that can accurately generate and receive sound waves. For intrusive probes, it involves the procurement of highly specialized, corrosion-resistant alloys (such as titanium, duplex stainless steel, and specialized nickel alloys) to construct the sensor housing and measuring elements. Furthermore, the upstream chain includes the suppliers of microcontrollers, high-density batteries, and IIoT communication chips. Value is dictated by the ability of these materials to maintain absolute stability and accuracy in environments that destroy normal electronics.
• Midstream: Sensor Manufacturing and Calibration
The midstream node is occupied by the core sensor manufacturers. Value creation here is intensely focused on proprietary engineering and precision calibration. A sensor is only as good as the algorithm translating its raw physical data into a meaningful corrosion rate. Manufacturers capture value by designing ruggedized, intrinsically safe enclosures (certified for explosive atmospheres) and developing the proprietary firmware that filters out environmental "noise" (like pipeline vibration or temperature fluctuations) from the actual corrosion data. High intellectual property barriers exist in this segment, as the physics of complex corrosion mechanisms are difficult to model accurately.
• Downstream: Systems Integration and Asset Integrity Management
The downstream segment connects the hardware to the ultimate end-user (e.g., a major oil company or a power utility). This involves systems integrators who install the wireless gateways and connect the sensor networks to the plant's distributed control system (DCS). More importantly, the highest profit margins in the modern value chain are found in the software layer. Downstream software providers offer Asset Integrity Management (AIM) platforms—often as a Software-as-a-Service (SaaS) model—that aggregate data from thousands of sensors, utilize predictive analytics, and present plant managers with intuitive dashboards highlighting imminent failure risks.
Key Player Information
The competitive landscape of the Corrosion Detector Sensor market is characterized by a mix of massive, highly diversified industrial automation conglomerates and highly specialized, niche technology pioneers.
• Emerson Electric Co.
Emerson stands as a dominant, global titan in the industrial automation and sensor space. Through its highly renowned Rosemount brand, Emerson has pioneered the large-scale deployment of wireless non-intrusive corrosion monitoring systems. The company's strategic advantage lies in its massive "Plantweb" digital ecosystem. Emerson does not merely sell a sensor; it sells a comprehensive, fully integrated IIoT architecture. By seamlessly linking their ultrasonic corrosion sensors with their broader network of pressure, temperature, and vibration transmitters, Emerson provides holistic asset health monitoring to the world's largest energy corporations, maintaining a formidable moat through sheer scale and integration capability.
• Rohrback Cosasco Systems inc.
Cosasco is widely recognized as a foundational pioneer and a legacy gold standard in the corrosion monitoring industry. With decades of highly specialized experience, Cosasco holds immense brand equity, particularly in intrusive corrosion monitoring technologies like Electrical Resistance (ER) and Linear Polarization Resistance (LPR) probes. Their equipment is deeply embedded in the engineering specifications of almost every major global oil and gas facility. Cosasco’s strategic focus relies on its unmatched historical data, vast installation base, and continuous modernization of its legacy probe technologies into the digital, wireless era.
• Teledyne Marine Technologies Incorporated
Teledyne Marine occupies a highly strategic and mission-critical niche within the market: subsea and deepwater corrosion monitoring. In offshore oil and gas production, sending a remotely operated vehicle (ROV) or a human diver to inspect a subsea pipeline is astronomically expensive and dangerous. Teledyne specializes in engineering highly robust, ultra-reliable acoustic and electromagnetic sensors capable of surviving crushing deep-ocean pressures and transmitting corrosion data acoustically through the water column. Their dominance is secured by extreme engineering barriers to entry.
• Force Technology
Force Technology operates as a leading European force in applied research, technology, and sensor deployment. They are particularly renowned for their specialized ultrasonic technologies and automated inspection solutions. Force Technology frequently partners with major European energy and maritime operators to develop bespoke, highly engineered monitoring systems for complex structures, such as offshore wind monopiles and specialized chemical containment vessels, leveraging deep metallurgical expertise to interpret complex sensor data.
• Shenyang Zkwell Corrosion Control Technology Co, Ltd.
Representing the rapidly ascending capability of the Chinese domestic manufacturing sector, Shenyang Zkwell is a highly strategic player in the massive APAC market. As China aggressively expands its pipeline infrastructure, Zkwell provides highly competitive, localized, and customized corrosion monitoring solutions. Their strategic positioning involves capitalizing on national mandates for infrastructure digitalization, offering cost-effective yet technologically advanced sensor networks that challenge Western dominance in the world's fastest-growing industrial region.
• Corrosion Radar Limited
Corrosion Radar is a highly innovative, disruptive technology company emerging from the UK. They specifically target one of the industry's most notorious and expensive problems: Corrosion Under Insulation (CUI). Traditional sensors measure a single point, which often misses localized CUI hidden under miles of pipeline cladding. Corrosion Radar utilizes advanced distributed sensing technology (often employing proprietary electromagnetic or guided radar techniques along a continuous wire or fiber) to detect moisture and corrosion continuously along the entire length of a pipeline. Their specialized focus on solving the CUI blind spot makes them a highly sought-after partner in modern asset integrity strategies.
Opportunities and Challenges
The market for Corrosion Detector Sensors is navigating a landscape filled with robust, high-value growth opportunities, yet it is simultaneously constrained by severe physical, operational, and data-management challenges.
• Market Opportunities
The most profound macro-opportunity lies in the integration of sensor networks with Artificial Intelligence and Machine Learning (ML). Currently, sensors provide data on what is happening now. The opportunity lies in feeding this massive historical data lake into AI models capable of predictive analytics—forecasting precisely where and when a pipe will fail months before a leak occurs.
Furthermore, the global energy transition presents entirely virgin markets. The development of Carbon Capture, Utilization, and Storage (CCUS) networks requires monitoring pipelines carrying supercritical CO2, which can form highly corrosive carbonic acid if contaminated with water. Similarly, the burgeoning hydrogen economy requires specialized sensors to detect hydrogen-induced cracking in steel infrastructure. Finally, the massive, unaddressed problem of Corrosion Under Insulation (CUI) in legacy petrochemical plants provides a continuous, highly lucrative avenue for innovative distributed sensing technologies.
• Market Challenges
The primary challenge dominating the industry is the extreme hostility of the operating environments. Sensors must be deployed in environments involving highly toxic H2S gas, extreme vibration, temperatures exceeding 400°C, and crushing pressures. The physical degradation of the sensor itself often limits the lifespan and reliability of the data, requiring constant metallurgical and electronic innovation to ensure sensor survivability.
Operationally, the industry suffers from the "Data Silo" problem. While plants are eager to install IIoT sensors, they often lack the IT infrastructure or specialized personnel to make sense of the incoming data avalanche. A sensor identifying wall thinning is useless if the data is buried in a disconnected spreadsheet. Lastly, for brownfield sites (older, existing plants), the initial Capital Expenditure (CapEx) required to build the wireless network infrastructure (gateways, repeaters, cybersecurity protocols) necessary to support thousands of wireless sensors can be a significant financial hurdle, delaying rapid adoption.
1.1 Study Scope 1
1.2 Research Methodology 2
1.2.1 Data Sources 2
1.2.2 Assumptions 4
1.3 Abbreviations and Acronyms 5
Chapter 2 Global Corrosion Detector Sensor Market Overview 7
2.1 Product Definition and Market Characteristics 7
2.2 Global Market Status and Outlook (2021-2031) 8
2.2.1 Global Market Size by Value 8
2.2.2 Global Market Volume by Consumption 10
2.3 Market Drivers, Restraints, and Trends 12
2.4 Impact of Industrial IoT and Remote Monitoring on Market Growth 14
Chapter 3 Technology Landscape and Patent Analysis 16
3.1 Sensor Principles (Ultrasonic, Electrochemical, Biological) 16
3.2 Wireless Transmission and Smart Data Analytics 18
3.3 Global Patent Landscape and Technological Breakthroughs 20
3.4 Integration of AI for Predictive Maintenance 22
Chapter 4 Global Corrosion Detector Sensor Market by Type 24
4.1 Ultrasonic Corrosion Sensor 24
4.2 Sulfate Reducing Bacteria (SRB) Sensor 26
4.3 Biocide Sensor 28
4.4 Residual Corrosion Sensor 30
4.5 Others 32
4.6 Market Size and Forecast by Type (2021-2031) 34
Chapter 5 Global Corrosion Detector Sensor Market by Application 37
5.1 Oil & Gas (O&G) 37
5.2 Oil-Fields Operations 39
5.3 Energy (Power Plants and Renewables) 41
5.4 Others (Chemical and Marine) 43
5.5 Market Size and Forecast by Application (2021-2031) 45
Chapter 6 Global Corrosion Detector Sensor Market by Region 47
6.1 North America (USA, Canada) 47
6.2 Europe (UK, Norway, Germany, Netherlands) 49
6.3 China 51
6.4 Middle East (UAE, Saudi Arabia, Kuwait) 53
6.5 Southeast Asia (Singapore, Malaysia, Vietnam) 55
6.6 Taiwan (China) 57
Chapter 7 Value Chain and Supply Chain Analysis 59
7.1 Value Chain Structure 59
7.2 Upstream Raw Material and Component Suppliers 60
7.3 Midstream Manufacturing and Software Integration 61
7.4 Downstream Distribution and Service Network 62
Chapter 8 Global Import and Export Analysis 63
8.1 Global Major Exporting Regions 63
8.2 Global Major Importing Regions 64
Chapter 9 Competitive Landscape 65
9.1 Market Concentration Rate Analysis 65
9.2 Global Top Players Market Share Analysis 67
9.3 Mergers, Acquisitions, and Strategic Alliances 69
Chapter 10 Key Company Profiles 70
10.1 Emerson Electric Co. 70
10.2 Teledyne Marine Technologies Incorporated 74
10.3 Rohrback Cosasco Systems inc. 78
10.4 Force Technology 82
10.5 Shenyang Zkwell Corrosion Control Technology Co, Ltd. 85
10.6 Corrosion Radar Limited 89
Chapter 11 Conclusion and Strategic Recommendations 92
Table 2. Global Corrosion Detector Sensor Market Volume (K Units) 2021-2031 11
Table 3. Global Market Size of Corrosion Detector Sensor by Type (2021-2031) 35
Table 4. Global Market Size of Corrosion Detector Sensor by Application (2021-2031) 46
Table 5. North America Corrosion Detector Sensor Market Size by Country (2021-2031) 48
Table 6. Europe Corrosion Detector Sensor Market Size by Country (2021-2031) 50
Table 7. China Corrosion Detector Sensor Market Value and Volume (2021-2031) 52
Table 8. Major Export Volume of Corrosion Detector Sensors by Region (2021-2026) 63
Table 9. Major Import Volume of Corrosion Detector Sensors by Region (2021-2026) 64
Table 10. Emerson Corrosion Sensor Sales, Price, Cost and Gross Profit Margin (2021-2026) 72
Table 11. Teledyne Marine Corrosion Sensor Sales, Price, Cost and Gross Profit Margin (2021-2026) 76
Table 12. Rohrback Cosasco Corrosion Sensor Sales, Price, Cost and Gross Profit Margin (2021-2026) 80
Table 13. Force Technology Corrosion Sensor Sales, Price, Cost and Gross Profit Margin (2021-2026) 84
Table 14. Shenyang Zkwell Corrosion Sensor Sales, Price, Cost and Gross Profit Margin (2021-2026) 87
Table 15. Corrosion Radar Corrosion Sensor Sales, Price, Cost and Gross Profit Margin (2021-2026) 91
Figure 1. Global Corrosion Detector Sensor Market Size (USD Million) 2021-2031 9
Figure 2. Global Corrosion Detector Sensor Market Volume (K Units) 2021-2031 11
Figure 3. Global Corrosion Detector Sensor Market Share by Type in 2026 25
Figure 4. Growth Trend of Ultrasonic Corrosion Sensors 2021-2031 27
Figure 5. Global Corrosion Detector Sensor Market Share by Application in 2026 38
Figure 6. Oil & Gas Segment Market Growth Forecast 2021-2031 40
Figure 7. Middle East Corrosion Detector Sensor Market Size (2021-2031) 54
Figure 8. Global Corrosion Detector Sensor Value Chain Diagram 59
Figure 9. Top 5 Players Global Market Share Analysis in 2026 68
Figure 10. Emerson Corrosion Sensor Market Share (2021-2026) 73
Figure 11. Teledyne Marine Corrosion Sensor Market Share (2021-2026) 77
Figure 12. Rohrback Cosasco Corrosion Sensor Market Share (2021-2026) 81
Figure 13. Force Technology Corrosion Sensor Market Share (2021-2026) 84
Figure 14. Shenyang Zkwell Corrosion Sensor Market Share (2021-2026) 88
Figure 15. Corrosion Radar Corrosion Sensor Market Share (2021-2026) 91
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
| Primary Sources | Secondary Sources |
|---|---|
| Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |